Jamie Kern Lima's Billion-Dollar Journey: From Denny's Waitress to L'Oréal's First Female CEO

Today, let’s welcome Jamie Kern Lima. Jamie is a New York Times bestselling author, founder of IT Cosmetics, a company she started in her living room and sold to L'Oreal in a billion-dollar deal, becoming the first female CEO of a brand in its 100+ year history.
Jamie and Jay ponder on the meaning of self-worth, discuss the detrimental effects of self-doubt, and present empowering strategies to transform your relationship with rejection, offering a new perspective that fosters resilience and self-compassion.
In this interview, we discuss:
00:00 Intro
03:17 Do You Feel Worthy Today?
10:04 Confusing Confidence with Self-Worth
17:37 Your Weight Impacts Your Worth is a Lie
24:03 What Has Self Doubt Cost You?
31:25 How to Change Your Relationship with Rejection
37:02 The 4-Part R to Reframe Rejection
44:00 You Need This Today
48:13 Which Lie Are You Trying to Unlearn?
56:32 Authenticity Alone Doesn’t Guarantee Success
Episode Resources:
/ jamiekernlimaofficial
/ jamiekernlima
jamiekernlima.com/
@jamiekernlimaofficial
/ jamiekernlima
/ jamiekernlima
/ jamiekernlimapage
www.amazon.com/Worthy-Believe...

[@JayShettyPodcast.]

I’d like to invite you to join this community and subscribe to the channel. By hitting the 'Subscribe' button, you're not just becoming a subscriber - you're choosing to make a positive difference in your life.

[@JosieChan815]

😊😊

[@skatulle]

I am in tears because shes like an Angel sent to just speak to me. I've been feeling low all day and all these negative thoughts had my mind bound. Shes literally set me free. I feel her vibe, her energy and her frequency. This is how you know God is in control. When you open your feed and click on a video that brings life back to you. Thank you Jay for having her on

[@Zoe-uj2nx]

Been feeling the same way! You are not alone! God is with you always

[@HomeschoolFaye]

Well I’m glad I’m watching cuz man I need this! Mama is burnt out!

[@Chidimmaugwuu]

I have been battling self-doubt for over 2 months and it has discouraged me from going after opportunities that I know would change my life. For over 1 week now I've been asking God to fix my doubt to faith and this video came on my feed. I dropped tears in the intro. Because no matter how much I achieve i just believe I need one more to feel a little better. Now i know I need to fix my self-worth. This Lady is God sent💌

[@susanclement3590]

You’re so right! That’s how I felt today. We definitely needed to hear this.

[@lyndale250]

This is why I still work for IT COSMETICS/ L'Oreal!!! Jaime is amazing!!! Thanks for this pod Jay! ❤🙌💫🙏 I'm grateful for you.

[@mateussarmento7692]

"We don't become what we want, we become what we believe we are worthy of ... Every person right now is fully worthy exactly as you are. This journey isn't about learning some stuff you got to do to be worthy, it's about unlearning the lies that lead to self-doubt."

[@chandankumarshaw2670]

❤❤❤❤❤

[@aimeecastro1676]

❤

[@sabiramasundari2001]

🤍

[@amswestyorkshire8048]

Why reading this made me cry😢

[@annyahutchins2700]

She is an amazing woman and a true inspiration. It is like she is talking to me directly. Needed to hear this.

[@thisbrendalee]

This has to be one of the best podcast episodes you have ever done!!! Jamie Kern WOWWWW! This podcast is going to touch so many lives. It reminded me too of what is it costing me too to continue to wait, self sabotage, keep listening to the lies and stories the gremlin on my shoulder is telling me. Huge breakthroughs!!

[@5AMMotivation01]

Best note: "We've been told love is hard. It's not. Love is what happens when we stop trying to figure out who deserves it. It's right there.. and we welcome someone, anyone exactly as they are in the moment.

[@huongly6407]

Thank you for reframing the meaning of rejection. I will treasure this new meaning, reminding myself and my daughter and sisters that “rejection means you are the brave one”.

[@velvetvoiceartist7733]

"Self-worth is our ceiling"...💡 This statement is an answer to my prayer. Why can't I push past this plateau? I have confidence in my skills, in my purpose... I even have a solid plan, but every time I come close to actually fulfilling that plan, I freeze in doubt. All kinds of ridiculous questioning of myself when I was so certain as I was forming the plan. I questioned if I was afraid to succeed or of the changes success would bring to my life. Underneath it all, it was really this message that was passed on to me that maybe I just don't deserve it.🤯🤦🏽‍♀️I can see it just as clear. Now, I can address the root. Wow!! I have valuable wisdom, songs, poetry that I want to share to help others, but I haven't been able to get it all out. I see now. Bless you, Jamie for your light and hundreds of no's insight. You are a jewel.🙏🏽✨️💜 Thank you, Jay, for bringing quality souls willing to share openly with us.🙏🏽✨️💜

[@CuriosityCaravan]

Just bought a hard cover of worthy! I had to after this! And support Jamie to donate the proceeds to a charity. Thanks Jamie and thanks Jay.

[@BehindTheSceneswithAshley]

I love this! I've been speaking about this topic for some time now! Happy to have found this!

[@joeleenjohnson]

When I was a team leader where I worked at my manager begged me yearly to apply for a managers post because he believed in me, but I had self doubt and always say to him I am not ready, this is something that always reminds me of what I can achieve if I dont have self doubt

[@supreetkaur8669]

Hey! I can relate. I have been into the same situation. Lost a good opportunity because of self doubt.

[@roxannenunez6117]

this is my first time ever watching one of your videos and I’m in awe every second of this podcast led me to a breakthrough I didn’t think I would over come today. I ended it off drowning in my tears , thank you for airing this episode & most importantly thank you to God for putting Jamie on this earth . I believed if not already she has completed her assignment alone in helping as many people as she does.

[@GGfacePALMs]

Mr. Shetty, in light of the recent Guardian article that casts doubt on the authenticity of your monk backstory and raises allegations of plagiarism, there’s a pressing issue that needs your attention. Many individuals have invested $7,400 in the Jay Shetty Certification School, believing in its promise of a pathway to higher education. Yet, it appears that the advertised affiliations with universities do not exist, and the Guardian’s report suggests that your narrative may not be entirely accurate. This has left students feeling potentially deceived, having spent significant amounts of money and time on a certification that may not provide the value they were led to expect. How do you respond to these students’ concerns, and what measures are you taking to address this serious discrepancy? PS: I’d like to thank Coffeezilla for covering this in his secondary channel.

[@yomi5499]

he is a scam

[@JB89_]

Spammer/scammer.

[@lexie8577]

Bbbbbbbbbbbbbbbbbbbbbb bbbbbvvvv​@@JB89_

[@divaren9467]

Contemplating this morning that I had to build self worth and look what has showed up... This episode was everything, I had to cry several times, Jamie you're gorgeous, amazing and I could hug you and cry again. I need this book!! Gosh, it is sooooo true... Confidence and self worth are not the same... I don't know how many times in life I've appeared strong, confident and been called "fearless" while deep down I believed to be unworthy of achieving my dreams 😢 you're a bless! Thank you both❤❤

[@user-fp3ln1gc8f]

Jay one of the most energetic episodes! Jamie you need to create a positive affirmation meditation…I could listen to your passion, knowledge and encouragement all day long! So many “ah ha” moments that just sparked so much light and empowerment. What a beautiful episode! Thank-you both for all your work and your mission to help us with the inevitabile challenges life brings.🙏🏼💕💫

[@IITJeeadvance-fk6bp]

No matter how many likes I wanted to hit (at different instances IN order to thank) ,but only could do it one time .....love you Jay shetty and Jamie...thank you so so so muchhhhhhhhhhhhhh for sharing your valuable learning with us ..really grateful for people like you guys are.❤

[@anndeluca8060]

"You're not crazy...you're just first!" Yes yes...a million times, yes😊

[@missmadeofficial]

Wow this conversation really struck a chord, especially being adopted! Thank you for so many gems and your infectious energy Jamie ❤

[@CuriosityCaravan]

I’m rejection sensitive and this is something that I need to work on at this season of my life. So this is super helpful. Thanks!

[@jessvz]

Address the scam accusation that the guardian article sets out about you Jay!

[@ceboshiba7428]

She made me gain my self confidence again❤❤ she is so full of life with such good energy around her

[@PhuongDo12]

Gosh this video really speeds up my healing journey ❤❤❤ thank youuui

[@tiffanycopen2755]

It’s like God knows I needed to hear her book. I saw her promo on Good morning America and wrote down the book. But have thought about since. But then I have been listening and watching your Podcast. And seeing her again on here just 🙌🏼 it’s calling me to read!

[@goddessK888]

Divine timing, this woman’s heart and passion about what she’s preaching encouraged me to buy her book!! Her mind has so much knowledge. WOW 👼🏼

[@DaLi-jt4fe]

She's amazing. I enjoyed listening to her. Well done! Thank you for this.

[@roselinmoncrieffe8509]

Thank you Jay/Jamie. I needed to hear this.

[@sandeepgill9016]

So many lies I was telling myself and was still unaware of it … just listening to Jaymie had released them into thin air … it is truly liberating Indeed deep conversation 👏🏼👏🏼

[@rmdavis7352]

Jamie I loved you on QVC! Glad for your continued success ❤

[@Miss_Zimm]

I literally needed this.. Thank you

[@miemiemagodiela7364]

How can I ever doubt my authentic self again? Jamie thank you for the confirmation that I am not crazy, that I am simply "First"! ❤

[@alebarragana]

I didn’t know how much I needed to hear this today. When she said that God is hiding my worth from some people because they are not part of my journey, wow. Thank you very much ❤❤❤

[@jennifervega2098]

Wow! Thank you! The knowing outweighs the no's! I've been struggling in re-launching my book and this was the confirmation that my knowing has been avoiding. Many blessings to you both!

[@ruthanneharman7147]

This is a life changing podcast!! This is me exactly! High self esteem...low self worth!! 😢 this is a pinnacle moment for me.

[@aimeecastro1676]

I needed this so much , thank you

[@rejoiceolaleye]

I really loved this episode and Jamie is truly one of the most quirky , beautiful and amazing people I've ever listened to,

[@rutujabhosale1288]

Such a refreshing and amazing episode, Jamie is such a sweetheart, loved her energy and her message to the world !!Thank you jay for a wonderful conversation ❤

[@fabrizio.224]

Incredible podcast jay! thank u very much for bringing us this worth content, Jaime is such a exemplary woman 👏👏

[@PARAMORERULEZBABY]

Yeah this podcast really was what I was meant to hear. Makes me feel less alone in this ! thank you

[@pilly342]

Gratefull for this right now ❤

[@raniarahmani6587]

This episode had a profound impact on me and truly changed my perspective After watching this episode, I felt like I saw things differently and it influenced me in ways I never expected

[@christiankalonjimbetaoffic8964]

Sending this message from Kinshasa (capital of Democratic republic of Congo, in Africa). Love this episode of your podcast. Love the wisdom of your guest and yours too. Much appreciated!!! Namasté !

[@teddynakato2100]

Wow wow I feel joy inside my heart when I get to notice my fellow African listen to such stuff. Greetings from Uganda dear. Your warming neighbours. ❤️

[@jeraniaaa]

Wow when she talked about being poolside while seeing her daughter swim for the first time and then got in , that definitely hit the spot and was such a touching moment so much respect for her sharing that 🥲

[@clarasongdds]

I wish I can give thousand thumbs up! Thank you, Jamie!!!

[@deepshikhaarora710]

Wholesome episode ❤ just what i needed !

[@pamburton9090]

She's adorable. Always loved her but THIS! This speaks to ALL of us. Also, you need to space these amazing interviews out. I JUST received and started reading Robin Sharma's new book, now I want this one! I have a job, I can't keep up!! Lol

[@HugoFlores-ok3nt]

Thank you so very nuch. It just rang a bella in me. AND It Is so much helpful. Greetings from Guadalajara Jalisco México

[@Reda-sl8hx]

Just what I needed to hear, zoom work meetings come and go and I rarely put my 2 cents in, I don’t feel seen because of it, I’ll change that

[@TreeGirlDesigns]

Wow!! Thank you for reminding me of my true self and my ability to overcome the constant No’s. It had been lingering even after I had accomplished so much. It truly hit home and reminded me to be grateful of my authentic self. To remember that people won’t understand me in the process of my journey and that is ok. I felt multiple releases and reminders of self worth! Spot on with this Wonderful Podcast! I am definitely sharing with my entire network of women! 😊 Thank you for Sharing and Caring

[@JayShettyPodcast.]

You're welcome!

[@florenhart]

“Other people’s ‘No’s’ cannot compete with your knowing” Love it

[@amswestyorkshire8048]

Thank god for this, I used to asked myself…

[@ivelisacevedo4146]

Thank you sooo much!!!! So inspired! Jamie, you answers my recent thoughts causing barriers. I am brave! I am the first Me! I know my knowing! Don’t be afraid of No’s. Buying the book!

[@blended4life41]

Man oh man... This is just beautiful!! Tears just rolling!!❤

[@savannahschaffer4100]

So happy you brought her on! Thank you for this ❤️

[@JayShettyPodcast.]

❤❤❤

[@audreywichmann8452]

AMEN what a positive and wholesome episode! Seriously a blessing to listen to her ❤

[@CuriosityCaravan]

Thank you Jaime, I’m going to buy your book cuz this talk has been so useful to me that I want to buy this and support.

[@natalyab7142]

Such a powerful episode .

[@tahleelmohmed7658]

Thanx for the lovely bodcast i was needed very bad

[@jimenacarreon4631]

Fantastic episode!

[@katnez]

❤her humility & gratefulness

[@itsluxelady]

Thanks for this masterpiece literally!❤️

[@Maria-nx6sr]

Wao thank you JAY for this amazing podcast ❤

[@carlotakuehne6378]

Soo powerful I love this one so much

[@JB89_]

Love this lady already!

[@ankitaparyani4777]

“You’re not crazy, you’re just first” loved this episode! 🫶🏻

[@rm-gz4my]

Omg! This woman is magicccc! ❤ what a such an amazing advices

[@katnez]

Wow❤44:26 “God hiding your value” true value right there of wisdom

[@VishuMehra-os2zs]

I am from india and love your podcasts♥️😍

[@royahashimi6272]

alll words and thought were rising from her deep inside, which excited her.

[@chandankumarshaw2670]

Thank you 👍👍👍👍👍

[@t.d.m.b.932]

I always something learn from your podcast❤️❤️❤️❤️❤️

[@JayShettyPodcast.]

❤❤❤

[@lyndale250]

She's speaking to me 😢 I'm the artist who is scared to share it with the public . I'm working on it...but this helps. Book in cart!

[@joannerossi8941]

Omg I can’t wait for your next book!!!!! Think Like a Fraud!!!

[@Ci_beauty]

I love this interview. My problem is I have a lot of self worth and no confidence.

[@AnitaSalas-lr9ic]

Hallelujah!!!! The daily jesus devotional has been a huge part of my transformation, God is good 🙌🏻🙌🏻🙌🏻🙌🏻🙌🏻was owning a loan of $47,000 to the bank for my son's brain surgery (David), Now I'm no longer in debt after I invested $12,000 and got my payout of m $270,500 every months,God bless Chloe Linda Henderson🇺🇸🇺🇸🇺🇸..

[@DennisCc-xw6lj]

Hello how do you make such monthly ?? I'm a born Christian and sometimes I feel so down 🤦 of myself because of low finance but I still believe in God.

[@MrRick-um8wq]

Thanks to my co-worker (Alex) who suggested Ms Chloe Linda Henderson.

[@SmithBereka]

She's a licensed broker in the states 🇺🇸

[@SmithBereka]

After I raised up to 325k trading with her I bought a new House and a car here in the states 🇺🇸🇺🇸 also paid for my son's surgery (Oscar). Glory to God.shalom.

[@CarlitosAnthelo]

Wow that's nice She makes you that much!! please is there a way to reach her services, I work 3 jobs and trying to pay off my debts for a while now!! Please help me.

[@user-mt3ig7kb1z]

Tool boxes constantly need upkeep. New Tools come out new products are bought. Life Mindfulness Self talk Constantly needs to be addressed revised realigned. My awareness /perspective changes . Just like a sentence in a legal document one word can change Everything. I just became Instantly Aware of area of how I Sabatoge myself. Wow I thank you I need more sunshine love self hugs on a deeper area. Admit Accept What do I want how do I want What length struggle discomfort will I go For Change Is not easy but MOST REWARDING THANK YOU SHAZAM YOUR HONESTY IS REFRESHING

[@nathanleung5592]

Refreshing start to this weekend by listening to this special episode of On Purpose podcast that will save and leave me personally feeling more confident, inspired & worthy! I learned so much from all my part time work too. Keep inspiring your community Jay

[@DominionAnako-bb7ry]

Oh, I see what you mean! The idea of having the first female CEO in a company is definitely exciting and a significant milestone for gender equality. It's inspiring to see more and more women breaking barriers and taking on leadership roles. Representation and diversity are so important in the business world. Who knows, maybe you'll even become a trailblazing CEO one day! 🌟

[@Shroedinger73]

The only barrier she or anyone has… is themselves 🙏🏻😇🙏🏻

[@beelarehman5992]

I read about this. We all have psycho cybermetic settings. Its so true

[@bangel160]

Omg I just realized I have big dreams but I don't really feel worth of big beautiful things , probably that's why I feel stucked in life .

[@nazeehamarie6944]

What has self doubt and self worth costed you? What a powerful question to ask yourself

[@bryonynoszka8378]

THANKS FOR THIS!!! GETTING COPIES FOR WOMEN IN MY LIFE.. AND ME

[@JUST_OBEY]

"Hasta la vista Shetty" - Terminator 2024

[@chandankumarshaw2670]

15:41❤

[@Obihann]

I agree self doubt will kill dreams, but I disagree that weight doesn't impact your life. You're 100% treated differently if you're bigger - real life facts!!! Anyone whom says differently is not telling the truth. I say this from personal experience.

[@anjikanjik]

31:30

[@paramanandasabar9528]

Love from 🇮🇳 India jay.।।।

[@chandankumarshaw2670]

10:03 😮

[@chandankumarshaw2670]

40 : 38 ❤❤❤

[@eugenehammond6225]

❤

[@happyangels2149]

New sub here 🙏

[@Miss_Zimm]

Calling grown man in South Africa Tata ( Daddy) is normal. It is a sign of respect.. So the little girl was well mannered addressing you as Tata ( Daddy) at the airport however in South Africa as Black Africa.

[@tigreytigrey8537]

Be careful with people who force a BIG smile and sound like theyre reading from a script by default as they talk. BIG RED FLAG.

[@nazeehamarie6944]

I hide your value bc they’re not assigned to my destiny

[@hiba30914]

حلقة راائعة

[@chandankumarshaw2670]

49:11

[@eccesocial]

⚡💛✨

[@MichalFornalczyk]

This guy os a FRAUD and has been EXPOSED

[@rukiaatta8461]

🙏🙏😍

[@pensoqueseipensar6663]

HAPPY IS HE WHO IS NOT SCANDALIZED BY ME . AMÉRICA DO SUL .

[@chandankumarshaw2670]

31:25

[@pensoqueseipensar6663]

HAPPY IS HE WHO IS NOT SCANDALIZED BECAUSE OF ME . MATTHEU - 11 , V 06 (BÍBLIA) AMÉRICA DO SUL .

[@iamkushsinha]

seems like your channel is turning in to book selling platform

[@salyol7]

And focusing more on the rich

[@fathinuur4639]

It’s all podcasts 😂

[@joannerossi8941]

And he still hasn’t addressed the allegations that his entire brand and built on lies.

[@fathinuur4639]

@@joannerossi8941 he don’t have to 😂. Is it a must?

[@joannerossi8941]

Please just make this stop. Take your millions and go. This is “purpose”? This is what your spiritual wisdom was built on? These topics and guests just support the article alleging that you are a fraud and a liar. At least give those poor people back their money who spent over 8k at your MLM scam aka non accredited life coaching school. Save some cash though I’m sure you are in for some serious law suits in your near future.

[@tigreytigrey8537]

Oh look one of those slow people who run with news articles and helps spread the dumb.

[@joannerossi8941]

@@tigreytigrey8537 lmao. Yes. Law degree. CEO. I’d call me slow I’m going on facts. Fact. He said 4 universities in the UK were associated with his online school. Fact. The universities came out and said they were not as made him take their names off his website B he did. Fact he said his school was accredited. Fact the accreditation board never approved his school and made him remove it from his materials and website and now it’s gone. Fact he plagiarized over a hundred quotes. Fact he had to remove these quotes from his materials. Fact he has been found lying about material information about his background and brand. Fact he provides no evidence to dispute these allegations. Blindly following someone because you like the way they look, speak or what they say does not make you morally superior it makes you in danger of dying locked in a compound while ATF is stationed outside for weeks. Wake-up and put down the cool aid.

[@yomi5499]

@@tigreytigrey8537 oh look one of those gullible people who fall for a scam artists that repeat and plagiarises memes