exploring the downfall of the girl group 'boys world'

[@jasminezade]

hi. just putting out there one more time that this was filmed and edited before liam’s passing and i will not be covering the death in a video. check out my community post or my twitter/tiktok to keep up with that process and my thoughts. just uploading today because i have a job to continue to do as the world recovers. love you

[@mis_koala]

stay strong darling 🥺❤

[@abbynisley7407]

love you jasmine, please take care of yourself. i am grieving right along with you

[@mira.storme]

love you jas, take care

[@christrepadation]

love you! take care jasmine

[@phi4721]

😢

[@whizzardblizzard5696]

Crazy that they were disbanded just like that when groups like Flo & Katseye are gaining so much traction with the public. KYN fumbled so bad!

[@binijeongyeon]

the entertainment is so dumb, these can be their spotlight to have exposure for having more international ggs

[@THELABELOFFICAL]

frrr like global girl groups are finally coming back and they disbanded js like that 😔 (VCHA is coming back soon so make sure to support them!!)

[@sierraisstressed]

This is just more proof America can’t run a group for shit

[@bubbles4897]

How is Flo gaining that much traction? I haven’t heard of them in a minute

[@sunfvalley]

my theory is that their management gave up on them *bcs* there are many global groups gaining popularity now

[@swedishbunny]

NOT EVEN JOKING I FOLLOWED THEM ONE DAY BEFORE THEY DISBANDED😭

[@palestinianlivesmatter7861]

Lmao😭

[@sofiae587]

im so sad for you😭😭😭at least you couldnt get too attached

[@karina5366]

Yoooooooo 😢😢😢

[@BruhWhy5]

😭😭😭

[@fioregiallo]

For me it was a few days after they announced. I found something in the water, left the video to check their channel and saw the "girlfriends forever" video. 0/10 terrible experience. Hope they can come back someday honestly

[@jaylaalle5827]

as a former fan of boys’ world, their disbandment was so sudden??? like they had all this hype, had viral singles, they were (and still are) so loved & underrated and then they’re no longer together…. i blame KYN entertainment for this.

[@dorianforster6758]

Literally. They JUST released another single and then they were just gone

[@mauvemonster000]

I think it’s bcoz of sales. Let’s not forget that this is still business (the sad part tbh) they haven’t break records yet nor selling that much esp in US market. ig they invested enough that it didn’t reach the expected target.

[@cuteknightmare]

I feel like if Western companies want to use or emulate kpop, they have to go all out. Like do the whole 2-5 weeks of promo hype before the release drops. Then after the release spend 2-4 weeks making (long form) content about the song, do dance rehersals, and make vlogs about the process.

[@teresa18870]

yes!!! it’s no longer enough to just drop music and then go silent.

[@HiMyNameIsKim]

Agreed. Only way that works is if they do heavy investment. I found out about Flo because they had paid for SO MUCH YT and Spotify pushing. They weren't on my radar until almost 2 years ago

[@xosahara]

lol... kpop emulated western pop groups... and they still do.

[@PrinceSoph]

​@xosahara yes and no. The biggest inspiration of how Kpop groups are structured is a lot closer to Jpop groups, not so much the western groups. So it's a bit more nuanced.

[@xosahara]

@@PrinceSoph lol and who did Japan get inspired from? It’s really annoying when people forget how much these countries have been influenced by the west. As if Japan isn’t one of the biggest consumers of western music. Companies in Japan that manage groups were directly impacted by early western companies - think Motown all the way to recent companies. And they actively do business with western companies so there’s a lot of pollination along with their extractive practices. Sure, the digital age expedites certain things. But it’s really annoying when people try to rewrite history and or forget cultures that began these practices. Before the west, Japan was not managing groups. Let’s be completely honest. Most of the things folks want to attribute to Japan are a result of them deciding to not be exclusionists and emulate other countries by building soft power to compete with the west. But they just copied the west, and that’s why it’s not really creative... From outfits, to bread, to cream soda, curry, city pop (which is really electro funk and soul extracted from ADOS communities) play vs I5 - bro I can go on. Y’all gonna have to do research before you even give Japan the credit for anything. I know things are nuanced but history should be fully articulated well. Else people groups and their culture and creativity easily get written out. Lol this ended up more rant-y but hopefully you get my point.

[@nat_7998]

Their disbandment really saddenet and shocked me somehow, although not surprising? Their discography was nothing but banger after banger, I just wish that they would have released an actual Album after their first EP instead of another EP. Maybe that would have actually put them on a map for real. I will miss them dearly, and I hope they are all well!

[@katgreer6113]

An album most likely wouldn't have put them on the map if singles and eps couldn't.

[@victoriab637]

the kpop training system was directly taken from motown, a black american record label who used this method on their own black girl groups. it was always a western formula, but kpop definitely popularized it in the modern era.

[@lunaris7342]

Actually Kpop took its Training System from Jpop who were inspired by motown but they did changed some things about it.Motown Artists didnt lived together and they also didnt do choreography for examples (and of course their werent Idols just Artists) Jonnys put out its first Group in 1962 and went on to change their Training Formual in the next Decades. It wasnt the direct same. Even the Training System of Jpop and Kpop are different. Wich you can see if you compare Group from this 3 different Industries. Their focus on different things. Also modern western Groups arent trained that way either way en.wikipedia.org/wiki/Japanese_idol

[@Remember_the_Time]

​@@lunaris7342 I think the dancing started after the Jackson 5 became popular.

[@serenitysubs933]

​@@lunaris7342guys both things can be right at the same time

[@W-I463]

​@@Remember_the_Time the choreographys were more simple, but still- motown made their artists practice them rigorously (even before J5)

[@Remember_the_Time]

@@W-I463 I thought so, dancing as a group had been around for a while, the dancing was more simple, but the music was too.

[@toast_ie]

From a fan perspective it felt like KYN didn’t have the money or knowledge to promote a girl group in today’s entertainment industry. If you didn’t have TikTok to keep up it was like the group dropped an ep then disappeared. No festival, busking, or concert performances to gain an actual audience off TikTok

[@briangriffin5372]

Loossemble is a k-pop group so it’s actually pretty cool that they were able to write a song for them!

[@hotsexyangel]

ORBIT SPOTTED RAHHHHHHHH STAN LOONAAAAA

[@chaeffected2711]

really?? which song

[@thisisavivistanaccount7866]

@@chaeffected2711confessions/cotton candy. Confessions resembles the demo most, but cotton candy uses the same instrumental

[@calsrestarea]

An orbit who's also a fan of Boys World here!! To me, the disbandment of Boys World is just too sudden 😭

[@fleetwoodmak777]

talent stans talent wbk

[@justonejoon3082]

confessions was supposed to be a boys world song hence why they have writing credits. there’s a boys world version on youtube

[@hotsexyangel]

im glad loossemble got that song tho it fits their new album sm and i would've never listened to it if it was released by boys world

[@Xonatirose]

I think it was obvious from the beginning that’s whoever was managing them did not have a lot of budget and the budget wasn’t getting any better as time ran out. They were probably breaking even (or worse losing money)when it came to cost and that just wasn’t something they could continue.

[@noraels]

as someone who was a HUGE fan of them and even got to meet them virtually i can confirm that they are the kindest people ever. so passionate about music and genuine about their love for their fans. what i loved the most about boys world is the fact that they had the full package. everyone had their own iconic aesthetic and their own identity. they could all sing VOCALS and dance!! also want to add how active they were on their social media apps! constantly interacting with all of their fans :’)

[@user-jx9on3cz3v]

this is so nice 🥺

[@RIHFLIX]

I also feel like, their manager saw the success of FLO and decided they should try to replicate that with gone girl. They should have kept going in that direction. But caught in your love was THEE sound they needed. Sad they didnt start with caught in your love, or even gone girl cause gone girl fits a wingman EP

[@24meri]

yes!! i agree w u! caught in your love had SOOO much potential and they could do more going down that path, i was so confident that if they release just one more song with a similar vibe or genre after caught in your love they would blow up online

[@tajsimms8976]

I was a fan of them but their team failed them they never even had an award show performance or radio play! No promotion at all!!!! Most people do not even know they existed. Blame the label, and team. The girls did everything they needed to do

[@briclare]

yep!!

[@ellaronci2703]

i was a HUGE boys world fan and really thought they had what it took to be the next big girl group. i also found their break up super sudden, but that might just be me idk. i dont really think they have as good of a chance to 'make it' as 5 solo artists but ill be rooting for them!

[@user-jx9on3cz3v]

@@ellaronci2703 hey u never know they might do well as solo artists!

[@user-jx9on3cz3v]

@@ellaronci2703 makhyli seems to be gearing up a solo debut soon!

[@ellaronci2703]

@@user-jx9on3cz3v i know!! im so excited!

[@ellaronci2703]

14:00 petition for boys world to reunite and give it one more try with jasmine in charge im so serious that could work so well

[@chelleange1s]

i totally agree with u abt the change in direction. i think that change was not only due to the girls getting older but the many ppl who criticized them for being “too childish” & it honestly makes me sad. i personally thought their debut image of bubblegum pop suited them & their brand well & i would’ve loved to see more of that specific image as they went on. +saying a group of teenagers (bc that’s what they were when they debuted) needed to have a “mature” concept so they can be taken seriously is 👎🏾

[@BruhWhy5]

💯💯

[@leminoade]

I kinda wish there were snippets of BoysWorld's music throughout the video; while I appreciate the descriptions, I think hearing them would better illustrate the changes in their music style as they progressed (i.e. pitched up or sped up so it wouldn't demonetize the video etc.)

[@lssmble]

I honestly never knew why they named them "boys world" Ive always thought it was weird

[@dorianforster6758]

Boys stands for “best of yourself” but it’s definitely an interesting choice

[@bretube9294]

Sounds too juvenile in my opinion

[@obehiikhigbonoaremen1241]

​@@dorianforster6758 It’s unique!!!😂😂😂

[@ninanano]

26:00 "Loossemble" are actually made up of LOONA members! (You might know them... stan LOONA). "Loossemble" means "LOONA + assemble". They made the group after the fans boycotted the company and the members were involved in court cases against it to void their contracts, because they were being mistreated and the company unfairly kicked one of the members out. So these 5 girls reunited under a different company after winning their injuction lawsuits. The song they made for Loossemble definitely became a fan favorite. I just have to say I felt a bit bad for Boys World because apparently they had already recorded the original and everything, there's demos online... But I'm glad they decided to let another girl group give the song life! Real artists

[@jasminezade]

@@ninanano HELLO??? this is fascinating thank you for sharing i can’t believe i didn’t know this

[@thisisavivistanaccount7866]

i never listened to this group, but the second you said Syco records, i was wary. Their record with groups isn’t great, so im not surprised the management sucked I also didn’t like the name 💀😭 so i never clicked.

[@user-jx9on3cz3v]

@@thisisavivistanaccount7866 U should listen!! their songs are so good

[@Kitykitycoco]

Fr. That's all I needed to know

[@smileyzt1641]

Look what they did to PRETTYMUCH

[@chelleange1s]

as an ex-star, the biggest red flag to me was how quick “wywo” era ended & the new era started. like they weren’t even giving these girls time. AND the amount of times tiktok has escaped a nationwide ban should’ve alerted kyn that they couldn’t keep using tiktok forever 🙄

[@bubblegumb4209]

YESSSS LIKE OMG WHY ONLY PROMO ON THE WORST APP EVER CREATED?? 😭😭 touched by an angel should be a promo single tbh

[@oliviajayward]

check out the British girl group Say Now please!! they are so talented and can sing and also are besties too! defo a girl group to check out x

[@user-jx9on3cz3v]

they deserved so much better

[@sunfvalley]

people can go on and on about training, but what actually makes kpop KPOP is the comeback/ promotion period. they have weekly music shows like 6/7 days a week, go to radio/tv/ youtube shows, do fansigning, and release a lot of self made youtube contents during the promotion period. and this happens at least once a year for older groups, but for younge ones they can comeback like 3 times a year. they have the system to market new music and attract fans. this is also why 'global groups' based of inspired by kpop tend to also promote in korean music shows bcs that's where they'll get noticed

[@dontnoticemesenpai6745]

You’re right abt the promotion, but they also can’t just copy that formula exactly and expect it to work. Like you said, a lot of groups rn are heading to Korea to promote. We just don’t have the infrastructure for groups to do what they do in Korea. Kpop groups can do frequent comebacks because their typical markets (especially Japan) have a rich fan/music culture. They buy merch, watch music shows, go to concerts. The US (and much of the west) prefers to stream. We… have to deal with ticketmaster and get concert fatigue. Does MTV even show music videos anymore? Idk if multiple “comebacks” a year would be super feasible unless they’re VERY careful with their money. Even in Korea, the very nugu groups have to be very smart with how they promote/allocate funds if they want the group to last.

[@MariahJoleigh]

The downfall of western groups (girls and boys) is something that I believe we are seriously lacking in today’s society. The impact that groups had on my childhood and upbringing was SUBSTANTIAL with groups such as One Direction, Fifth Harmony, Little Mix, PRETTYMUCH, 5SOS, etc. Especially with the recent news of Liam Payne sparking countless of 1D stan pages to flood my timeline once again… it goes to show the community and that these groups live on in us. It’s sad to think that children and teens in today’s society don’t have their modern version of 1D. We need a resurgence of preteen pop culture, kids these days are growing up way too fast.

[@crystalsnow1138]

I think a lot of kpop groups are helping to fill the void left by western groups. KATSEYE is a new group that I have high hopes for. They are considered a global group and have members of different nationalities and ethnicities and their music is fully English. I hope they do well.

[@caitlingill]

@@crystalsnow1138KATSEYE has a variety of ethnicities and nationalities though, not strictly a K-pop group

[@caitlingill]

You forgot Why Don’t We. They were a boy group from 2016-2022 so disbanded very recently

[@crystalsnow1138]

@@caitlingill I said Katseye are a global girl group, not kpop. The kpop groups I was talking about was reference to other groups, not Katseye.

[@MariahJoleigh]

@@caitlingill Yes! I always would hear about them but I never checked them out unfortunately.

[@paolaelizondo7492]

I NEED a Prettymuch video!!!!

[@aenoty]

Broo prettymuch mentioned

[@tessatea333]

ugh great video, i loved boys world and was so sad they disbanded but it made sense tbh bc of how much their team didn't support them :/ so many fun, vocally stunning pop bangers fr

[@yoongiyuu3086]

i didn’t follow boys world closely but i liked a few songs and always imagined they were doing fine. their disbandment genuinely shocked me bc not too long before that i’d seen chinese netizens raving about them and assumed they’d be promoting in asia soon. i started to see the issues with their team when i realised the only ‘promo’ i saw for them came mostly from their fans, whether it was on kpop stan twitter in threads about international girl groups or under photos of the girls on pinterest. western girl groups aren’t really a big thing anymore but the ppl YEARN for them! we could’ve been eating so good if the right people were in charge. they should’ve had boys world performing on day time talk shows or a least a shopping mall like teen pop stars used to do. there should’ve been tangible boys world albums with photocards! it’s clear that the team just thought they were gonna pluck some girls from the internet and debut them and they’d immediately become ‘a thing’.

[@user-jx9on3cz3v]

I think makhyli will pursue a solo career soon judging from her pics and her website

[@user-jx9on3cz3v]

Queenie is working as a sales associate currently

[@jasminezade]

makes sense judging by the location of some pics/tiktoks!! thank you for answering

[@alexeran991]

Noooo 😭😭 thats so sad

[@randomyoutubeuser53462]

@@alexeran991whats sad

[@hyde1893]

damn that's kinda devastating...

[@alexeran991]

@@randomyoutubeuser53462 the fact that she went from being signed in a girl group making bops and videos touring being on tv programs across the world, to being a regular like the rest of us you dont think thats sad?

[@Sunnydoll414]

26:03 OMG they did I remember that I LOVE loosemble and both confessions and honestly another song called cotton candy are SOOOOO boys world coded and if I’m not mistaken I saw that there was a demo version of confessions that was actually originally for boys world I believe around gone girl era so that’s interesting and honestly even though it seems to have been meant for the girls originally it incapsulates loosemble’s vibe perfectly so I’m glad even though it couldn’t go to boys world that it found a home in a group who could do it justice like loosemble

[@melonpeach9723]

confessions was not gone girl era it’s 2022. that’s a false rumor. the song was written for the group but the label said it wouldn’t be a hit, so they declined and started pitching it to other artists.

[@Sunnydoll414]

@ oh ok sorry my mistake

[@bananaspudding]

It was so unnecessary to disband them. An actually talented girls group just gone to waste for no reason. Still pissed about it 😫

[@sierra167]

i'm actually so shocked. i followed boys world and their work during their early days but stopped paying as much attention at some point. i had no idea they disbanded. i completely agree with you on how poor their management was. i remember just thinking that the girls were doing the promo all by themselves. this is really unfortunate. when i first found out about them i really believed in their growth and success. it's sad to see it unfold like this.

[@jamztheworld12]

21:15 my jaw DROPPED these girls are literally gorgeous and the styling???!!! will definitely check them out!

[@Likelyfairy]

Omg people are actually talking about this!!

[@L2KN0it]

RIGHT!?!

[@binijeongyeon]

Also there's a statement of Queenie abt a random acc exposing queenie unfollowing Mak and Queenie have a twts abt healthy cut off relationship. Also i noticed that only Olivia likes Mak ig posts and it also made me feel like there's also a beef in the girls situation :'

[@user-jx9on3cz3v]

im to see queenie and mak falling out ):

[@powsvalentine]

Queenie and Lillian seemed like they didn’t like each other so her falling out with Mak instead is crazy

[@user-jx9on3cz3v]

@@powsvalentine to me queenie and Lillian were an underrated duo

[@user-jx9on3cz3v]

@@powsvalentine elana and Lillian didn’t like each other in the beginning but now they moved in together if anything I’d thought it’d be her and mak 😭

[@briclare]

i wouldn’t randomly speculate abt peoples relationships like that. some people just aren’t as active on others’ media.

[@revangerang]

Honestly I always loved their name. It along with the mv thumbnail is what made me click on their first video. Yeah, if you overthink it it can feel a little weird, but that's true of almost any word or phrase. Anyways thanks for the update for this casual fan! It's really too bad they were so poorly managed. I'm excited to check out your group!

[@himydayhello]

their team relied super heavily on how kpop groups advertised themselves online except it was as if these people had just discovered kpop and didn't understand that the genre hadn't just emerged out of nowhere and started posting a shit ton of dances on tiktok as a way to promote new music. like kpop tiktok marketing literally happened accidentally after dance challenges became popular and it coincided somewhat with vlive shutting down so ofc it got fans excited (plus interactions between idols were also a big reason to garner hype for fans). their team failed to understand that a western gg made up of new girlies wasn't gonna be part of that world though so ofc a fanbase wasn't just gonna pop out of nowhere just bc they utilised tiktok heavily. recently perrie from lm talked about how there is little way really to promote music in the western world esp if you really care about showcasing performances and music and singing and i really think their team failed to grasp that. it doesn't surprise me from people associated with syco ent though, they really just saw the potential for big bucks by looking at kpop through capitalism coloured westerner glasses and that's a shame

[@asian6oy]

the trajectory of *BOYS WORLD* is that of a really good Netflix series that gets cancelled after one season: _oversaturation._

[@user-jx9on3cz3v]

Accurate

[@DumiNihi]

I feel like mantrum has the down turn, that's when i saw started seeing people clown them.

[@user-jx9on3cz3v]

the way mantrum wasn’t even that bad like if any other group or artist released it they would be eating it up

[@Xonatirose]

@@user-jx9on3cz3v I don’t think it was the song, I think it was the budget. The song cover was… really bad. As well as the mv itself was super low budget, it looked like something a KZbinr could’ve done not something but an official girl group.

[@user-jx9on3cz3v]

@@Xonatirose yeah ur right I didn’t like the cover art either

[@melonpeach9723]

Mantrum actually is my favorite Boys World song, I thought it was a perfect direction for them after SO WHAT. The down turn was me, my girls & i, mostly because it was more pop and upbeat, after they had just established they were going in a more dark/hip hop and trap direction.

[@annaliseyhowe7874]

I remember when they first released a snippet on twitter and there were a number of quotes dragging them😬

[@khanyoM]

CAUGHT IN YOUR LOVE IS NUMBER 3 ON MY SPOTIFY WRAPPED THIS YEAR AND BOYS WORLD WAS MY NO 5 ARTIST OF THE YEAR

[@molly0071]

i think it’s so nice and refreshing that this commentary doesn’t come from the perspective of a hater!! so often it comes from someone who was never part of a fandom space or just fundamentally doesn’t believe in the thing they’re talking about. i really enjoyed your perspective!

[@09victoria]

it's so unfortunate that they had to disband. my favourites songs are gone girl and tiptoe.

[@L2KN0it]

Yesss those two and: Caught in Your Love, All Me, and Wrongside are my faves too ❤

[@Kaesorbet]

GIRL GET INTO LOOSSEMBLE!!!!!

[@jamztheworld12]

FRRRR

[@dorianforster6758]

SO WHAT was honestly their magnum opus and should’ve been their big break. They deserved so much better

[@bcray2548]

The company, the poor marketing,so many things and they really deserved better💔

[@idkidkidk170]

I am a big Loossemble fan and will forever be grateful that they received Confessions 🥺🙏

[@formershadow]

The same thing that happened to Boys World happened to Danity Kane, happened to June’s Diary and is happening to Citizen Queen. Although Citizen Queen hasn’t completely disbanded but they are loosing members. People starting these groups are looking for instant success and riches. Please bring back teams and management that actually love girl groups.

[@aamber.111]

Agreed but I recommend listening to “say now” a uk girl group

[@jungjaehyuns]

i’m so glad you brought up the name being a barrier to success for them because i’ve been a day 1 hater of it 😭😭 was super sad to see them go (because i didn’t listen to them eventually) but the name was one of those dumb reasons that puts you off listening to an artist

[@fayeopheliamusic]

i always wanted to be in a girl group, but eventually just started releasing things solo because i don’t trust managers like this. i think Katseye might do very well though considering the mixed promotional style with Kpop.

[@iliterallylovethis2212]

As someone who would see Boysworld on TikTok I didn’t think they were a legit enough group. I 100% just thought they were like a TikTok band so as I can agree with you that the TikTok promo was not it and shouldn’t have been all they did

[@lucky_514]

i heard of and kept up with boys world since their debut and always looked forward to their music. the girls have so much potential it's actually surprising how i can still love the songs despite the lack of group color/branding that they wanted to push. seeing you mention that they heavily promoted on tiktok made so much sense to me because i am never on it (no account, didn't have the app either) so i never heard whenever they're teasing or promoting new music the label def didn't have enough money (the way /conspiracy theory here/ kpop would regularly push comebacks for even the most unknown groups as part of money laundering) and everything so yeah as you explained here i can see clearly how sucky their team was their disbandment came as a surprise to me bc it happened like not long after they started doing more live performances so i thought oh maybe we'd be seeing more promotions for them. i didn't even know they appeared in china! 😔

[@sjjaewon]

I cant believe the amount of promotion they were doing on TikTok. 💀 TikTok isn't like a radio show or something- as mentioned, shre itll get you some attention but after a while, whos going to take you seriously? Youve gotta promote elsewhere as well. It's unfortunate.Also, a lot of the time, Westwrn GGs get compared to Kpop GGs but thats actually BAD- thats the wrong move because the markets and systems are completely different.

[@johnjoo7249]

thanks for making this video. i knew you would in time as one of their BIGGEST fans ever. a minor or potentially larger issue that hasn't got a lot of traction is btwn queenie and mak. to me it was very clear from the beginning that the two of them weren't close but over the years it became more obvious that they didn't like each other. about at least a year prior to the disbandment, i definitely noticed how mak was not in a lot of social things among the girls but soon after disbandment, queenie posted about letting toxic or unwanted ppl go and unfollowed mak. also the rest of the girls didn't really interact with her content towards the end and saw today that mak also unfollowed queenie. the other 4 constantly are hanging out with each other and seem very close. all of this to say internal dynamics always play a role but KYN and their team are the pieces of shit responsible for their demise

[@caughtinyourlove]

nah they just had a falling out im sure they still like each other

[@johnjoo7249]

@user-vm9ed9bc1k we will never know

[@dalsotopia]

loossemble mentioned!! 😭💗 i actually found out about boys world after their disbandment they had so much potential..

[@trucourt333]

i met them last summer at their toronto concert and they’re the sweetest girls ever!!! they deserve so much better than the outcome of their disbandment

[@PrinceTrisden777]

I really liked Boys World especially their song So What!🤎

[@haroldo8789]

i miss them so so much 😭 i think they had such a clear concept with their 1st ep but after that they were just doing anything and it wasnt sticking

[@jadetea6112]

I'm not on TikTok, I found Boysworld from my friend & KZbin was soooo bad at displaying their channel even after I subscribed. I followed them for a year after they formed and I still listen to their songs on regular. I am so sad that they disbanded!! I hope these girls get their flowers in the future. Piña Colada, Mantrum, & So What have some of the most fun choreography. The Bitch That Stole Christmas is being played at least annually for me now. I didn't mind the slower song releases, I'm so tired of expecting a group to push something out every other week. I was so excited every time something came out!

[@heartcatchprecure]

the loosemble jumpscare omfg 😭 you baddie rizz me tonight

[@kaylaaa6351]

I’ve never heard of them before you randomly got recommended to me but I’m obsessed and I’m so sad I didn’t know about them until it was too late!

[@Kelsobunny]

Since a kid i've always loved me some girl groups so i was bummed when i stopped seeing music from them, ty for catching me up on the lore!

[@channingross]

BEEN WAITING FOR THIS ONE

[@ChiticariuLaura]

21:15 I'm obsessed with PMX now, I checked their songs after you mentioned them and the bops they have, one banger after the other 🤩😍

[@quwandathornton]

Bad Management can really ruin a group, like P.Diddy for Example. He used people “groups” only for money gain. These groups: Dainty Kane, B5, Day26 were all cut short because he was greedy. They were on the rise and could have been as big as Chris Brown, or even Beyoncé; if they were managed by ANYONE else but him. Because so many companies will drain their artist of money, will drain artists of opportunities. The main thing artists need is always involved with money (Tbh) to grow; engagement, views, shows, etc. Also, Keeping the group together, because groups will have fall-outs due to their own differences and such. 1. Politics 2. Bullying 3. Mental Health 4. Illegal stuff 5. Fearing their lives. Sometimes it's better left unsaid until they feel safe and obligated to tell us what happened; all I know is a group break up is never easy…

[@TheLifeofFrankieW]

I’m so sad Gone Girl never had the moment it deserved 😢

[@L2KN0it]

Right 😭😭

[@umakemefeelspecialll]

Boys world helped write a lot of kpop songs too! Such as for loossemble and TWICE’s Moonlight Sunrise I believe. So sad to see them disbanded :( I first heard of them when they debuted and loved their music, they deserved so much more

[@umakemefeelspecialll]

Nvm the TWICE one is by citizen queen😭

[@moongirl8807]

Wanted to correct you on CQ but you already did. Well that's a whole other tragedy right...I don't think they have a label atm though so at least they can't be dropped either, right? Right....?😭

[@ladieslovecj]

mantrum was the only song i heard of theirs but i loved it and thought it was such a shame that things didnt work out for them, super shocked they disbanded

[@AnaKarinna]

i was so obsessed with them! but the mismanagement was such a bummer

[@oceanmixer]

dang i never heard of them once as someone who on and off uses tt since 2017. im disappointed they fumbled what seems like an incredibly talented group of girls watching the video b4 this and this right after it seems like an era of rlly fun and well made music they could've brought to the spotlight if they marketed them any better. hopefully their personal ventures r more successful

[@julstarango]

you ate this entirely and hit it right on the nose mama ✊

[@alwaysnancy9128]

They debuted too early. They should’ve released girlfriends in 2021 not 2020. 2020 was peak covid months where a lot of concerts got canceled and they had their nickfest festival cancelled. I think flo was supposed to debut in 2021 but pushed it back to 2022 just to take full advantage of covid protocols starting to lighten up. They took too many music hiatus without giving content. A big reason groups K-pop groups and western groups like fifth harmony and one direction gained loyal fanbases was because they did well in cultivating parasocial fandoms. They were constantly releasing content and promoting everywhere and gave enough content for people to write fanfics, make fun edits, speculate drama, etc. Another that stuck out to me big was regarding the group cohesion. Olivia didn’t fit in the group 🤷‍♀️. All the other girls were smaller than her and seemed to be 5’3 max but she was like 5’8-5’9 and she was never put as a center position. I guess it’s because she couldn’t as dance well as the others but it just made it more obvious.

[@user-jx9on3cz3v]

the Olivia one doesn’t make sense since there’s always been one taller members in groups

[@briclare]

what? olivia totally fit in, i loved her and lilian

[@cass.cassandra1685]

Found some of their music a while ago and just stumbled across this video. Had absolutely no clue about the whole management debacle etc. I did enjoy their music so honestly kinda sad they have disbanded. Not all of it was my style but I definitely love love love So What and Something In The Water

[@aureategirl1094]

Boys world popped up on my TikTok feed every now and then over the years and I’m finding how now just how many songs they actually had. I only ever knew of two or three. I will say that the reason I ever gave them a shot was bc their styling to me seemed TOO gen z (and I’m say that as gen z myself). It seemed very based on internet styling/trends and for me it lacked visual authenticity. But now after this video I feel bad for not supporting them 😢

[@glrr4048]

I'm so sad for them😢 I have been a fan of them since 2021

[@L2KN0it]

Finally! Someone discussing this! 😭

[@harleywasthere_]

caught in your love is STILL on repeat 😭

[@L2KN0it]

Same!

[@Blue-J4]

as someone who wasn't a boys world fan but was a 5h fan back in the day the second that syco was mentioned i knew there was gonna be issues with the team and label because if syco is known for anything its that so its no surprise a label made by a former syco president would have issues relating to bands teams and such

[@katelynvictorino8364]

damn I'm late. I've never heard of boysworld in my life but really their music is great

[@teddycinema]

THEIR MUSIC WAS SO FUCKING GOOD i had known of them for like a year before they disbanded. so what had started playing on my spotify recommended n that's how i found them. it all happened so fast it didn't feel real. such a loss i miss them

[@lisagarcia115]

I remember thinking so what was their blowup moment still bump till this day, might be my fav song of theirs

[@hallooos7585]

If the group would have lasted longer if they were promoted in Asia early in there career as groups are more accepted and can be more popular than soloist musicians in Asia

[@babyqeels]

12:49 not exactly the same, but a kpop girl group I was really into added a new member and did a tour in the US (possibly other places as well), and then went radio silent for over a year before announcing disbandment. I still have no idea what happened there, but I’m grateful and glad that I at least got to see them before it happened. Edit: the groups name is PIXY, for anyone wondering

[@saraeljon5012]

can you do a deep dive like this on a group called RLY who also disvbanded in july

[@nat_7998]

@@saraeljon5012 they disbanded?? Why did I not hear anything about this :(

[@oliviajayward]

ex member luena got tea on RLY’s management and the situation. Her song come out in November

[@saraeljon5012]

@@nat_7998they just announced it on a fan group chat on IG we had with them … gonna miss them :(

[@oliviajayward]

@@nat_7998 bc they only announced in a fan groupchat on instagram so fans had to let others know 😭

[@catafer]

I cant believe this is how i find out they disbanded😢

[@JayaJTV]

Man I remember hearing All Me and being floored by the song and concept and then the girls right after! I would always hype that track up and I still put it on playlists lol. Such a bummer that this is how things ended. You gave a lot of great song recs though, I’ll for sure check them out! Also added a couple PMX songs 💅🏾 let’s go

[@phannectionsextremetierexe]

clicked because of the face you pulled in the thumbnail ngl, you said so much with no words at all

[@rachel7814]

I discovered boys world back when they had only released girlfriends and wingman 😭 their songs were so amazing. Their best songs IMO are the iconic trio of tip toe, relapse, and touched by an angel. My number 1 can change every day. Also LOVE caught in your love I wish we could have seen more of that vibe from them 😔

[@vcidrunners]

i also loved them ),: so sad that it ended 😔

[@changminnion]

omg loossemble mention!!!

[@binijeongyeon]

THE FACT THAT THEY ANNOUNCED THE DISBANDMENT ON MY SADDEST BIRTHDAY IS SO SAD

[@user-jx9on3cz3v]

I miss them

[@katek8311]

They've been one of my fave girl groups and their songs are all so good. It really came out of sudden, so sad about it

[@korymakos6654]

I follow another artist who is managed by KYN Entertainment named Dylan Conrique. Haven't heard of her? Probably because she's getting the exact same treatment as Boys World. In fact, she hasn't released a song since March even though she teased a song just a few months ago. She keeps posting on Instagram things like "I promise new music is coming" or "I'm so sorry I haven't put any songs out in a while" so I wouldn't be surprised if KYN holding her back from releasing new music or something. Shady label.

[@TheRatt96]

I feel like boys world was a good name if they did a certain concept like in the begining. Cause there is a song call its a man's world. with lyrics like "But it wouldn't be nothing, nothing without a woman or a girl" so then the title would have to be for that message of impowering or living in a world with men

[@user-jx9on3cz3v]

yeah that james brown song

[@iluv6ooks]

I've been a fan of them since their first single. I remember it was around that time because they met Why Don't We and they posted on Instagram. I was a big limelight before WDW broke up, and when Jonah said to check out their music I did.

[@jaybird6396]

The way ive been following them for 3 or so years because im gay as hell and knew nothing about them

[@RZTree]

this is the kind of support we all need in our lives

[@englishblade]

i will always love their song boys world so what, never forget

[@cineselena]

I was so excited for them to pop off into the mainstream, I found them right at the beginning and it seemed like the only way was up. Insane this happened.