Jeep Grand Cherokee Intro 1992

Live presentation of the Jeep Grand Cherokee introduction. It drives from the factory down Jefferson Avenue and crashes through a plate glass window at the Detroit Auto Show. It was a huge event that launched the PR careers of several Chrysler employees.
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Ref: S135

[@2lazy2date]

I have this exact same model, same color and everything. I'm still driving it; coming up on twenty years of great years on and a lil off road. LOVE my Jeep!

[@motojc]

Still have it?

[@arischreiber2213]

@@motojc Still have a 1993 Limited V8 with just 160k and bone stock. She's green with tan leather and the gold trim. Regular maintenance done. Except for brakes, shocks, and some seals, it's all original parts. Runs like a top. Everything works, even the cassette player. It's a time capsule when this was a new market in vehicles. The SUV was born with this vehicle. For perspective it only has one airbag and 15" wheels. A new Grand Cherokee has seven airbags with 18"-20" wheels and up to 15-3/4" rotors. Also have in family a beautiful 1998 5.9 Limited that my teen son drives as his daily. Long live the ZJ. Happy travels and safe motoring!

[@motojc]

@@arischreiber2213 Cool. this is one of the few great designs of the 90s. Hope you keep her on the road for many more decades. BTW, I hate airbags. I will try disable them if I ever have a car. lol.

[@arischreiber2213]

@@motojc Yes for sure we will keep it a long time. It's a time capsule and I just love to be in it when I need to remember the simple times. Also this was first SUV with driver airbag so taking it out would ruin the vehicle. Hope you get your car and you can mod it out and enjoy your freedom on the road, except in traffic, then we are all screwed! Haha

[@lordsnivyofnottingham2948]

Mine is white, and built 9/92. I loved it so much, that I still own it.

[@Davez621]

This SUV was so ahead of it's time, at least compared to anything offered in Australia at that time. We didn't get the Grand Cherokee here until 1996!

[@KingRoseArchives]

True but it was fun to watch and it got attention like crazy. None of us auto scribblers really knew what the PR boys were going to do. But we were told to assemble in the lobby of Cobo Hall because something was coming. Gave everyone something to write about and scrappy Chrysler with their miniscule PR budgets stole the show from GM and Ford. Got to admire their audacity.

[@joshuaecht]

As a writer and future PR pro, these vids are inspiring. I am only 33 but still have my Motor Trend from '92 that says it's the 1992 Truck of the Year (12/92 issue). Even though this was early '92 for the release, so they did the '83-84 Corvette "extended model year" deal. Ford later did this with its '97 F-150--released in January '96.

[@samuelmatthews6169]

King Rose Archives do you have any footage of the 1993 LH cars introduction or anything like that?

[@minecraftmovieman1]

Ive been there since and it doesnt say anything abt it anywhere but i entered right up those stairs without even knowing it was the same as the ad only now when i look back it looks so familit

[@dobbins2550]

Hard to beat that introduction. The current Grand Cherokee is selling nearly 200K units in a highly, much more competitive market than 1993.

[@AndresSalazarAutos]

Typical of Chrysler they innovated, and practically invented the Crossover in the 90s

[@AEMoreira81]

@@AndresSalazarAutos-- The crossover was invented even before that, with AMC and the smaller Cherokee. That was never body-on-frame either; to make it off-road, stiffeners were added. Indeed, when Renault wanted to get out of the North American market, Chrysler really only wanted AMC for Jeep (and its then-under development Grand Cherokee, which was basically a larger Cherokee XJ, also a unibody).

[@melkerekstromer1398]

That`s what a real car should be, it has the right sound, right look, and right performance. A car that is as beautiful in town as out of the country side.

[@DakotaRaymond1999]

True :)

[@jesus2621]

Yes and also kills you when hit from the back, you die burned like a real viking lol

[@swervobxndz]

@@DakotaRaymond19998 years later

[@DakotaRaymond1999]

@@swervobxndz Hi

[@Matp345]

The 90s really seemed like a better time. I love my ZJ, I've had 2 now and I really wish I wasn't 10 when they debuted. I always wanted to see them new, stock and unmolested. Another thing I wish is they made more then 8 of them with a manual.

[@off_mah_lawn2074]

That video made me really nostalgic for a time when everyone was proud to be an American & to build things in the USA

[@landongendur]

My 1993 I6 model lasted 437,000km before the engine was toast. Even after selling it for $200, the next buyer replaced the engine in it and it ran for several years later! Truly amazing vehicle and it still looks sharp today.

[@chriskendall3388]

my 94 has somewhere around 400k, however the odometer sometimes goes backwards, still kicks though

[@deemac8706]

Chris Kendall what parts you replaced?

[@landongendur]

I didn't replace any parts in my ownership. I only had it for a few months.

[@sonthaidds]

The birth of a legend.

[@rickreid81]

Best intro for a new vehicle I have ever seen! That was great! My wife loved her 94 she had.

[@harysuper]

I often associate cars with music that's either used in a commercial, promotion or somehow relates to it in a way. Now whenever I see a ZJ I think of the little tune that played in this video.

[@Littlelewie151]

My parents had a 93 identical to this except theirs had steel wheels. I had an attachment to it from day one. My parents sold it to my grandparents and my horses ass of an aunt sold it out from under me. Still heart broken over that! I'm sure it's in Jeep heaven by now.

[@Dragster600]

Proud of my ZJ 5.2 V8 1996

[@jenakpbc7634]

I love my modded 97 GC TSI, w/5.2L V-8, true duals, 31" Fun Countries, big sway bars.

[@Sn0wman_308]

Had the same car as my first car 😁

[@Kevin-ps9yf]

Despite over 30 years later that 3:32 part is so astonishing

[@uniquelylisa]

Used to have a Cherokee. Now I have a Compass. Miss my Cherokee...

[@weefees]

I came to see the new for '93 Jeep Cherokee but SO MUCH GLASS IN MY EYES

[@joshuaecht]

This was used in the Michael Dukakis campaign theme music for '88! Love the intro of the ZJ Cherokee through a plate glass window and the Diplomat/Gran Fury police cars escorting it, as well as the XJ Cherokee with the cameraman filming the trip.

[@Kenster1025]

Also there were XJs in a police package as well, with lightbars.

[@joshuaecht]

@@Kenster1025 Yep, 2:21 to 2:23!

[@JeffDeWitt]

There were a bunch of XJs around that thing. The ZJ is OK, but it's no XJ, I've driven mine well over half a million miles and still love driving it.

[@tiozorrodelvalle9953]

2019 and you still see a Cherokee followed by a dozen police cars and two helicopters on a highway at 120 mph

[@80fordmustang6]

my wife has a 1998 4.0 with 150k on it we bought it 2 years ago with 123k on it she loves it and I liked it so much I got myself a 96 xj a year ago both great vehicles

[@V8AmericanMuscleCar]

My two favorite Jeeps! :-)

[@Hillbilly-h1e]

this is so much emotive I love jeep brand , my grandfather drives one in second war , my father had one when I was a child , now I have 2 jeeps , a 1961 willys and 1998 jeep cherokee sport.

[@AEMoreira81]

This broke the mold too as the first larger unibody SUV. Chrysler needed something to replace the aging Wagoneer SJ, which was ending a single generation 29 year run. This proved to be a worthy successor as the Grand Cherokee is still in production, never being body on frame.

[@lordsnivyofnottingham2948]

My '93, built 9/92, is still kicking enough, that I could take it on 300+ mile trips. Hell of a machine.

[@BradChadley]

I love my 2004 WJ. Proud to see where it came from

[@lukasrovina]

Love my 98 5.9 V8 💝

[@RafaelV8Lovesound]

Carro maravilhoso Carro show carro lindo Carro robusto Carro confortável

[@macparise9215]

Nuts. I wish they still did car reveals like this. Also wish they still made jeeps the way they used to🥺

[@carloscrumble1228]

I have 2 Grands,an early 93,and a 98 5.9 Limited.My 93 was built the same month they shot this video.

[@TheOldTapeArchive]

I'm very familiar with Detroit in that era. A white guy driving through east Detroit in a brand new vehicle needed a police escort.

[@Solne4nyiVeter]

i love my zj 4.0 laredo) hi from Russia

[@foch3]

+Константин М Me Too Brother! They are not bad with 3.73 gears. What T-case you running over there.

[@foch3]

+levin o His was most likely made in Austria. Honestly probably with better fit and finish.

[@off_mah_lawn2074]

Cool man! I’ve got a WJ with the 4.0! Hi from America

[@Maddec27]

hi from Illinois usa

[@victorramirez3275]

i have a 93 jeep grand cherokee laredo i had the truck since 2009 i just put a lift kit with 32s inch tires mt tires i love my cherokee

[@juliusjones1154]

That's the way to do it we need to do more of that these days

[@captainryusugi1128]

Mine rolled-off the assembly line September, 1992. Even at 260,000 miles when I obtained Bonhomme Richard, it served all of my automotive needs dutifully, never breaking-down at all until after hitting 300,000, and this is because a 1992 vehicle in 2020 is going to have issues. Despite being old and not in showroom condition, "shitbox" has never been uttered at Bonhomme Richard, especially in winter.

[@DjLucasStable]

i love my 93 laredo with the 4.0 inline 6

[@jeepguy95]

Sweet video! I've seen the last few seconds of this video, because that's all people apparently recorded, but I'm glad I get to see the whole thing now! I'm a proud '94 ZJ Laredo owner, BTW (:

[@gustavotorres7673]

Crazy McDonald’s still has those signs and designs

[@marketplatz7500]

Congrats! 30 years on roads! Great Jeep! Great America!

[@LucioCozin]

I'm almost crying.... This is exciting!!! *L*

[@ManiacMykel]

It's so clean and new and un scratched.... Its beautiful!

[@karenmarieh.j.3842]

Wow.. When it drove out of the factory, drove by the church with the American flag flying, and climbed the steps, I forgot how good it was to be American.

[@metalmessiah4127]

Have a bright red 1993 grand Cherokee with the 4.0L just like the one in this video!! Makes it extra cool to me.

[@whatwasthat3269]

I own 2 of these with the 4.0... love them

[@42luke93]

I like how in 1999 they changed the body to make it smoother, but this is still nice.

[@Mudsuitable]

God I love my ZJ!

[@tylerbroth]

Truly Inspiring.

[@colby8740]

Something happened to the sound on this video

[@IstasPumaNevada]

Charges around the edge of the glass to shatter it just before the Jeep hits it.

[@docharley4535]

correct - I figured this after reading a Jeep book! In slo-mo you can see the charges' smoke on the top of the huge window.

[@4jimmycurtis]

The beginning of a great era!

[@CHMernerner]

BEST DEBUT EVER

[@jeepguy95]

From your profile pic it looks like you own a Jeep, so you still have a Grand Cherokee (: But yes I missed my parents '96 Laredo, so I got a '94 last year (:

[@foodnetworks]

I owned a 2004 .. put 220,000 miles on it and sold it. Ran like a champ... I sure miss it... Straight 6 ...

[@billgateskilledmyuncle23]

Great sound

[@KingRoseArchives]

Oh well.

[@danielfuentes8245]

The new jeep commercial brought me here 2021!!!

[@ElationProductions]

If they still made these, I'd buy two. One to drive and one keep relatively pristine and out of the elements.

[@florida4life]

Detroit..didn't they used to make cars there? Proud moment for American innovation and showmanship there. Not a cell phone or tweet in sight, just people, buildings and a car.

[@Bornintheseat]

Had to find this after hearing tfl mention this entrance today!

[@davidcollins1410]

I miss having a 94..

[@fijack4290]

I have a 97/98 Grand Cherokee Limited 4.0Ltr and I wouldn't sell it or swap it for the world. I love it and no matter how much petrol (I'm in the UK) goes up to, I'll never stop driving it. Would love a 5.2Ltr V8 though!

[@faisalsaad87]

My first car is Jeep Grand Cherokee 1993 red color V8 5.2 still with me until now 2021 I love it more than my mam the mileage more than 870000 in the same engine and gearbox thanks Jeep I love you ❤️

[@pivotboy63]

i own a 95 ZJ limited. i love this video!

[@scott8919]

Can't tell if Jeep reveal or if OJ's on the run again.

[@joshuaecht]

Love the orchestration--is there a way to find a louder version of it? A look back at that era. Neat seeing the Diplomat/Gran Fury police cars escorting the Cherokee, ironically which also had a 318. Without carbs, of course :)

[@KingRoseArchives]

Unfortunately, that's how this was recorded. An interesting moment for new car introductions.

[@joshuaecht]

@@KingRoseArchives If this happened today, it'd go viral.

[@irieite100]

These sold terribly for the first few years after they were introduced, then like magic, they took off.

[@KingRoseArchives]

And they're still going strong.

[@simoncox9689]

*This extended first year of the Jeep Grand Cherokee was the brand's most successful year to date, with 480,000 sales. Jeep sold a stunning 190,395 Grand Cherokees, as well as 121,835 Cherokees; either, taken alone, would beat most years' entire production of Jeep's full line.*..so not so shabby in sales...source.www.allpar.com/SUVs/jeep/1993-grand-cherokee.html

[@oldcarmems]

Actually the Grand Cherokee was a hot seller from the start. Jeep sold over 1.6 million Grand Cherokees in the first 6 model years (see the production figures below): 1993 = 250,143 units 1994 = 257,557 units 1995 = 290,132 units 1996 = 299,726 units 1997 = 277,789 units 1998 = 271,841 units source: www.allpar.com/cars/production/jeep.html

[@ChristianWTR1]

My favorite jeep! Own a 94 5.2L laredo with 150k 96 limited 4.0 with 217k A 98 5.9L limited with 153k And bought my brother a 96 5.2L now at 225k

[@manuelvillela2101]

I remember in 09 we swapped in a 360 from a wrecked Dakota R/T after that it was the best damn Jeep I’ve ever driven in my life

[@AussieGossie]

There's one thing I can say for sure, that is, you don't see this anymore. Grand Cherokee was perhaps the most popular car of the 1990's behind the likes of the Honda Accord & the Toyota Corolla's. Love it or hate it, you never see this kind of car marketing anymore.

[@jamesthelesser9345]

Just got a 93 Hunter Green Laredo just like this....it's my 3rd ZJ.🤩

[@motojc]

When did they change driver? It was bob lutz who drove through the rigged glass.

[@htimsleahcim6229]

# i jeep i have one from 1993 until today never give no trouble

[@judethaddaeus9742]

The launch of the Jeep ZJ breaking the glass was such a well-designed spectacle. But what is more inspiring about this is the following: 1. The ZJ came out of the first all-new inner Detroit factory built in decades, built in the parking lot of the former Hudson plant across the street. After years of plant closures in Detroit and a city economy that was tanking, Chrysler invested there when others were leaving the city that birthed them. The plant is still making Grand Cherokees today. 2. It was the last concept vehicle designed by American Motors before Chrysler acquired the company, and the AMC team was kept together to see it completed. 3. It was Chrysler’s first all-new Jeep design, and was almost singlehandedly responsible for the company’s turnaround from death’s door in 1991 to being the most profitable car company in the world by 1998. Busted glass and theme music were only part of the story.

[@rocketsalad]

Bob Mother-F'n LUTZ.

[@chriskendall3388]

and 28 years later, theyre still running

[@brettcannon74]

Holy shit this is how you introduce a vehicle!

[@lindu01]

Fantástico! Mkt agressivo já em 1992

[@Hothead-Gaming]

what a way to reveal a car

[@AndroidSunner]

That dang thing really did look ahead of it's time.

[@gabrielmendez49]

i wish i can post the pic up here

[@finecorinthianvideos]

I have an 04 Laredo with the same color paint

[@manbearpig2164]

Awesome

[@Blackout_1692]

I'm I'm having a bit of technical difficulty this video is playing but there is no sound

[@KingRoseArchives]

Sound may be low but it's there. Not sure how to help. Starts with music and there's music throughout with some voice over too. Others have said the same thing. I'll look at the master and see if it needs to be uploaded again. Sorry for any inconvenience and thank you for bringing it to my attention.

[@mariapilar9494]

i have it!!!! same model but dark blue. A real car!

[@triptheroad]

Pretty cool to take it right off the assembly line to climb some stairs and smash through a window!

[@Kovar4_.D4V_a-v1]

Одна из лучших машин, сейчас таких не делают, раньше делали инженеры а сейчас маркетологи

[@jeepguy95]

BTW does anyone know what the music track was in this video?

[@harysuper]

Why is the audio gone on this video? Also what song was used?

[@KingRoseArchives]

A bad recording.

[@raptunoc787]

Song is Grand Designs by John Devereaux

[@harysuper]

Thank You! I wanted to know for a while!

[@jeeporvis97]

What is this song called??

[@dr.samsung_8855]

Grand designs by John Devereaux (I think)

[@lickemftw8879]

What happened to the audio?!

[@anthroism26mc]

1992.

[@Offshore1977]

Awesome video and even better truck. The trucks(or should I say minivans pretending to be trucks) of today would never make it up those same steps due to their low ground clearance and all the plastic moldings. Whish they still made trucks like they used to :(

[@JeniousJustin]

Well the trucks are kinda still trucks with decent ground clearance, but I agree that the SUVs of today aren't SUVs at all. I would say the only real SUV left is the Jeep Wrangler, and that's not even as much of an SUV as this was.

[@gustavotorres7673]

I’m sure a properly equipped Grand Cherokee will still take this obviously the market has changed and so had the Jeep brand tone more luxurious although make no mistake any new Jeep will travel where no other SUV dares to even look at

[@jasonmarkowitz5397]

One of the final AMC vehicles to be released and a core reason that Chrysler bought AMC.

[@Disappearit]

did he do anything to get up the steps or just in drive or was he shifting in 4 low or something?

[@KingRoseArchives]

+Ice Man Not sure but it was break away glass like they use in movies. A good stunt that got them loads of PR. Which helped cash strapped Chrysler. Pretty smart.

[@simoncox9689]

i expext he done it in low due to high not really 4wd as high is AWD put in low then you get FWD

[@simoncox9689]

lo as the car is AWD so high wont get him up that

[@White2098]

looked like 4x4 low to me the way it was jerking when he accelerated.

[@johannareeh1102]

wie heißt das Lied im Hintergrund

[@fransiscoivan]

HERMOSO PRODUCTOS QE ERAN BUENOS

[@jacoborleans7201]

very prettey when new

[@gabrielmendez49]

i got a 5.2 zj that a big beast

[@Khalilbey16]

Plus the auto industry in Detroit gave police there pay checks pretty much so its its like giving backing to the community.

[@thecoolcat9186]

3:34 those were good intros

[@Lucario88884444]

Jeep´s are the best Cars Ever! I drive 2!

[@jenakpbc7634]

Looks like the OJ Simpson prosession, doesn't it?

[@KingRoseArchives]

Too bad it's not a Bronco.

[@kitaki327]

I swear I was thinking that

[@davitkvirikadze9585]

Good

[@Wanking_wanker]

They new how to make an entrance

[@timjacobs9706]

back then every time they sold one of those mainly the deck out limited one chrysler made 5000 sales commistions

[@projekt888]

Sure it's OK for this guy, but when I drove my car through a window, I was given a breathalyzer

[@Tuneman1984]

fanowner12 I don't know the name of the song, but I do know the Democrats used the exact same song in the 1988 presidential campaign for some of their TV ads. Must've been a royalty-free piece that was floating around at the time. Search for "Michael Dukakis new era" here on KZbin and you'll get one of the many ads featuring this song.

[@filtonkingswood]

The song was specially composed for this event! It was called 'Here comes a bag of shite'.

[@lorenaxhuti7116]

someone's mad

[@Tangerrr]

man someone's butthurt

[@JeniousJustin]

Someone rolled their Jeep over and never got over how mad they were so they blamed it on the car