How To Get Past The Gate Keeper - Cold Calling 101

In this video, I teach you how to get past the gate keeper whilst cold calling. The methods in this video can be applied for all businesses!
-------
📈 FREE Training - How To Launch & Scale An Agency: resources.affl...
📲 FREE Strategy Call: calendly.com/a...
📚 FREE Copy Of My Book: www.15minuteag...?sl=KZbinVid43
✅ The Affluent Academy (Social Media Marketing Agency SMMA Course): www.affluent.c...
30-Day Guarantee Providing you haven't watched over 25% Please Email, [e-mail] if you have questions regarding this policy BEFORE purchasing - See T&C's For Details.
👨🏼💻ClickFunnels: goo.gl/mvQ4Ay
Website: www.jordanplat...
Facebook: / jordanplattenuk
Instagram @JordanPlatten
Email: [e-mail]
Disclaimer: To support the channel some of the links above may be affiliate links. Statements on this site do not represent the views or policies of anyone other than myself. Starting a business takes hard work and dedication... Please do not buy my products if you do not intend to put in the effort or if you are looking for a 'get rich quick' scheme (Hint, they don't exist).
________________________________________________
FREE Agency Owners Community: www.skool.com/...
__________________________________________
The Agency Podcast: / @agencygiants

[@JordanPlatten]

👋 Hey Guys! For more tips and tricks on Cold Calling, feel free to check out this new video: kzbin.info/www/bejne/iIu8houYntSEgbs

[@JordanPlatten]

Congratulations to 'The Jacked Philosipher'! Your name was randomly picked!! You win the consultation call & mentorship, send me a message on FB or Insta to arrange! More giveaways to come very soon. 🙌🏼

[@SJay29]

Did my first cold calls yesterday and my god do I need some practice

[@kelvinnguyen6048]

Amen

[@aminasmith9341]

How’s it been so far?

[@bigbadbootydaddy0388]

Lol

[@naledilekokotla]

It's been a year. Time flies! How's it going?

[@immerbesser4972]

@@naledilekokotla Didn't get around the gatekeepers

[@isitpossible7492]

Jordan your content is top grade. I don't see these type of videos anywhere else, keep up the great work mate and thanks.

[@JordanPlatten]

Is it Possible really appreciate that! Glad you’re getting value from them

[@NoHandle690]

Are you new to the internet ?

[@SuperhumanFitness]

Prospecting tonight for tomorrows cold calls. This is much needed after my first time cold calling today *lol*

[@SideEffects297]

how did it go?

[@thevegue177]

How's it going now?

[@xmubinax]

This helped me so much!!! Thank you. I was so much more confident cold calling and got lots of details! I used to literally dread cold calling for fear of what to say to the gatekeeper. Thank you!!!

[@marketprosinternational1015]

Hi Jordan I worked as a stock broker cold calling all day and honestly I love how you broke down getting past the gate keeper so well. Cant wait to watch more of your tutorials they are amazing so far. Thanks a bunch

[@JordanPlatten]

Sounds great! I bet as a Stock Broker you have thick skin over the phone! No worries man!

[@marketprosinternational1015]

I have to admit still get the phone fear once in a while but I keep telling myself its a numbers game and takes a certain amount of no's to get to the yes.

[@shankmaggot]

Lol gatekeepers aren't a friend, "yeah hi, Michael for Kevin Smith please." Not a question, a statement. This works 7/10 times

[@edvisbravo7561]

Thanks buddy, trying this on Monday

[@JordanPlatten]

HUGE ANNOUNCEMENT! I've just released my first ever printed book 'The 15 Minute Agency' & for a very limited time I'm giving it away for FREE! Click here to get a copy - www.15minuteagency.com/free-book

[@vawaken3860]

I ordered your book. Now waiting for the book to arrive, but there's no tracking link. Good value on your channel man, you deserve more exposure!

[@NicolasDerudder]

hey man,would love to buy the book! but can we pay with paypal?

[@paolinakoo]

Hi Jordan, do you have your book in e-book format? I want to read it but I don't want a physical copy

[@sthread9096]

Ordered today. I can't wait to read it and put it into action!

[@JGanzz]

You have inspired me so much to start man, every day when I'm out and about I see so many potential clients that I could build a long-term relationship with, im a student so buying your course outright will leave me a bit short, would you consider monthly installments / if not i shall save and aim tp buy when possible, keep the good work going bro :D

[@JordanPlatten]

I'm so glad to hear this bro! Send me a message on instagram!

[@JGanzz]

Follow request sent bro

[@JordanPlatten]

Tycoon Joe that’s my personal account mate, add my business one

[@JGanzz]

Jordan Platten followed & sent mate 👌🏾

[@KnJFam]

Hey man made my first call today and I came in contact with the gate keeper and didn’t know what to say , so thank you for this 😅

[@jeremyferguson4562]

saammeee

[@paultexasusa]

the attitude coaching here is priceless.

[@ofthelord1]

🎯 Key Takeaways for quick navigation: 00:34 🚪 *The gatekeeper is not your enemy; they are just doing their job, which is to screen calls for the business owner. Befriend them instead of seeing them as a foe.* 01:59 📞 *When calling the gatekeeper, never pitch your services to them. Keep it simple and personal, indicating you want to speak to the business owner.* 03:19 🗣️ *Avoid sounding scripted when speaking on the phone. Don't come across as a typical salesperson. Instead, adopt the mindset and tone of a confident business owner.* 05:33 📧 *Ask for the gatekeeper's email address if they refuse to connect you to the business owner. This can provide another avenue for contact.* 09:33 🙅‍♂️ *If the gatekeeper rejects your initial request, persist politely, but don't be afraid to stand your ground. Maintain professionalism and assert authority while keeping them as a friend.* Made with HARPA AI

[@lukaskuth7195]

"Don't lie to the gatekeeper!" . . . "Don't worry it's not a sales call!" (fakes laugh) If it's not a sales call, what is it?!

[@SangNguyen-uz4pb]

Sharing free value in advance call or an appointment call ; no's one is going to sell directly at that point

[@thevegue177]

Value exchange call

[@KingMarcus12]

a personal message

[@carltonsoo829]

Subbed! Man I've been scratching my head on how to get around the gatekeeper lol! Thanks for this video! Pure Gold!!

[@kaolid]

Has anyone taken Jordan Belfort's straight line system training? I have and it's pretty damn valuable in terms of cold calling, selling, and communication.

[@tea-time413]

The gatekeepeer often gives an general email adress, how can we get the personal business owner one ?

[@Mownshta1964]

9.40 that was scary, how swiftly you turned into the call mode and demonstrated that even with the laugh. Awesome!

[@duct0x]

Great video Jordan! I will implement this tomorrow when I do cold calls, thanks!

[@JordanPlatten]

That's excellent Lucas! Let me know how you get on!

[@georgesazeides729]

Brilliant fantastic thank you

[@jeffreyzie]

Straight gems 🔥 authority & self value

[@BasNunnikhoven]

Very helpfull tips! Will try to call some business owners tomorrow for the first time! Exited

[@TaneemMannan]

A single video was enough to make me subscribe to your channel. Kudos.

[@Spinstormgaming]

3:00 you describe the gate keeper as the shadow demon in the night 🤣

[@LatinoWebStudio]

I called lawyers and those gatekeeper's are tough to get through. I had a 20% bypassed gatekeeper ratio as opposed to an 80% or 90% from calling other industries. How do you get past lawyers' gatekeepers?

[@hunterrayfitness]

Dude your awesome. About to start cold calling! Cold calling is scary to me, but also sending out emails was at first too. So just another hurdle to jump over!

[@franklyons5433]

Don't ever be afraid they can't come to the phone to get you make it a game have fun

[@Sangakvlogs]

Cold calling is all about numbers game,and I think is the fastest way to sign a client.

[@manajbanerjee1124]

Very informative and useful. I intend to start SMMA in a blank canvas. I collected some invaluable tips and tricks regarding how to start an SMMA watching your several videos put together for the last 3/4 days but still I am a bit overwhelmed about the serial-wise functionality of the Facebook business page even before I visit a client (Cold calling or else). I am a bit confused about the difference between a Facebook business page and a personal add campaign page. What comes after what? For example, I was watching your 6 minutes video regarding how to include several clients in a cohesive manner on a face business admin page when clients are paying but do not understand how and on what "stage" of the dealings should I send "links" for the action to be taken by the clients to pay Facebook for add and more importantly how to manage all these from a single screen interface of Facebook serially? What I mean actually how to "streamline" every single step "one after another" even before I approach a client so far as managing the Facebook business page is concerned. Please spoon feed. Sorry for getting it a bit lengthy.

[@MichaelBrianInc]

Hey Jordan, you’re a strong advocate for cold calling. I was curious if you ever use cold emailing for prospecting or if you just hammer the phone 100% of the time?

[@ultragoldcoin8780]

I'd do both to get there attention, however I would col call when you can.

[@Marjopolo302]

Trust is everything.....

[@Freddiemitchell989]

Hi Jordan, your content is amazing! learning so much and waiting on my delivery of your Book! :D however I have a question, DON'T LIE is rule 3, but I haven't had a client yet, so I can't say Iv'e been helping other businesses, what else could I say if asked "what is this regarding"?

[@playtimewithemihle2544]

Hi Jordan do you prepare a PowerPoint presentation for the meeting with clients?

[@tramaynethomas3960]

Oscar Morei there is a video on that, answer is no

[@Oskitar_warready]

You are a bad ass brother! I took notes the whole video, thank you very much!

[@10ksubsnovids71]

When you get a meeting do you have to meet them in person

[@adammm46473]

So, at the beginning of the video you said a rule is to not lie. But then at 9:40 you say "Don't worry, it's not a sales call" to the gatekeeper. But it is a sales call. You're saying to lie. I don't get it man.

[@DannyLynch-gd6pf]

its an appointment call, not a sales call

[@nicholashewett979]

The first call shouldn't ever be a sales call, anyway. It's an introduction, of sorts. It's a time to place your value in table with respect to the decision maker and then discuss further conversation at a later date (what becomes the sales call).

[@QesankhMaaKheperu]

Great video! Learned a lot!

[@deannahenry8925]

You are the best im going to use this today and I'll tell you if I close a meeting . I love your content so much .

[@Sam-xn2ie]

Did you close the meeting ?

[@deannahenry8925]

@@Sam-xn2ie not yet

[@deannahenry8925]

@@Sam-xn2ie have you

[@Sam-xn2ie]

@@deannahenry8925Nop but I'm trying to close one by the end of the year.

[@deannahenry8925]

@@Sam-xn2ie same when did you start

[@waynestammers41]

Great content. Really enjoying your channel

[@joeprendergast323]

Hi Jordan, amazing content as always mate! I recently purchased your 'Resource Bundle' ALOT of value for money there and definitely recommend anyone reading this comment that perhaps isn't sure about your course to buy it and see what kind of quality you will be getting. Iv prospected and collated 50 potential customers in my local area (all using Facebook none running ads) and following your advice I have 26 of the business owners names. I'v never done any cold calling before so I was wondering if you could help, as a rough estimate out of the 50 following your cold call script how many meetings would you expect me to set? Just so I know if I need to change up my tactics or not. Any advice would be greatly appreciated! Cheers

[@JordanPlatten]

Love this mate! I would say that as a rough rule of thumb 20 calls should secure 1 meeting!

[@joeprendergast323]

@@JordanPlatten Cheers for the reply! Keep pushing forward mate and show us whats possible 🙏🏽

[@appscoteam8105]

You make really great points, awesome video!

[@96clarkey]

Best intro yet! What watch are you wearing in the intro anyway? Great video and value always being added Jordan. I will definitely be using these methods!

[@JordanPlatten]

Adam Clarke thanks bro! It’s a two-tone date just Rolex. Glad you enjoyed the video!

[@jamespond260]

When you say "don't worry, this isn't a sales call" aren't you lying to the gatekeeper? Contradicts rule #3

[@CoryResilient]

That intro was fire 🔥 that beat

[@faustorcabrera]

whats the beat name?

[@Traveldestinations77]

Great content man! very helpful!!!

[@nishukaushik3932]

gold stuff bro

[@icrstaffingservicesinc.7818]

Very informative video thank you for sharing.

[@Jmw321]

you mentioned in a previous video-- Trello Dropbox, Buffer Stripe Free Agent The one for ads though..i couldnt understand you, sounded like "CAVER".... Thanks

[@lesediphosa3653]

Canva.

[@kabelomartinmayisa9807]

Tremendous value .. this guy makes things clear effortlessly !!

[@donseventh6710]

who do i ask for if i don’t know the business owners name for different niches and companies

[@JordanPlatten]

I have a great video about prospecting on my Channel, it covers exactly that! Check it out

[@duffydux]

did my 10hrs call and got just 1 lead omg haha. its either voice machine or they are not interested 😳😅

[@alfredodulli8098]

how many businesses did you call? And did you close him?

[@lawrencedopamino5737]

Nice!

[@BasilNadeem]

What’s the name of the Intro music

[@kenakennedy]

pretty confused why a main rule is do not lie to the gatekeeper. then one of the first things you say is 'dont worry its not a sales call'.... on a sales call.

[@JordanPlatten]

Alex Kennedy you’re not pitching, a sales call would be physically trying to sell something over the phone. You’re simply arranging a meeting.

[@kenakennedy]

@@JordanPlatten ​ not sure how thats physical myself but still. Your calling to make a sale. I would think that counts as a sales call. your saying its not a sales call as long as your just setting up a meeting to sell. is that right?

[@JordanPlatten]

Alex Kennedy it’s a prospecting call. Regardless, I’m sure we both have better things to do than discussing pedantic issues, I sure do! Have a great day!

[@dutamulia]

You should redo this nice video with a better mic. Try Samson Go, it is probably cheapest one in serious but entry level class.

[@Scholarvine]

Bro I don’t think you’re making money from your agency because I run an agency as well and barely have time for videos. U just making these to sell your course 🤦🏽‍♂️

[@JordanPlatten]

Peter Eze hey bro if you watched my videos you’d know I have a full team of outsourcers who do 99% of the work for me. I built this team from scratch. Check out my outsourcing video

[@SNOWINGIMGOING]

@@JordanPlatten Link to that video?

[@roryblake3232]

Rolex, Merc all you need now is the gold Parker pen

[@bagsnbistros3646]

Lol. The fake laughing....brilliant it works. Some light flirting can help too :p

[@ninja_tony]

mellijeanne in this era of #metoo and everyone getting super offended at even the slightest bit of flirting, I hardly see how that's a good idea. It's definitely not professional. Of course the double standard is that if a woman does it on as sales call, it will probably be somewhat effective, but if a man does it to a woman, it will blow up in his face.

[@bagsnbistros3646]

@@ninja_tony flirting does not have to be offensive or overt. Flirting is not the same as hitting on someone. It was often the other way around. I'd get hit on by men that I called. I wasnt offended. I flirt with women too but it's not at all sexual..But hey that's just my experience.

[@ninja_tony]

mellijeanne to be fair, I think you sound a lot like me, I wouldn't be offended either. My comment was more about how others seem to respond in general, but I do see where you're coming from. If it works for you, hey, keep going with it lol.

[@bagsnbistros3646]

@@ninja_tony Haha I haven't done cold calling in years. This was back when I did surveys for market research ☺

[@davidcharlesworth6831]

How do you square.... you don't wanna lie..... with telling a gatekeeper, don't worry, this is not a sales call? Or did I miss something. Seems like a lie right outta the gate.

[@JordanPlatten]

David Charlesworth it’s not a sales call, you’re not selling anything over the phone. You’re arranging a meeting so you can come in and share some no obligation advice with the owner

[@davidcharlesworth6831]

Semantics bro. I like your advice here, don't get me wrong. But it is at best misleading. You mention the term "cold call" how many times. If I polled 100 sales guys and said... is cold calling a sales call, or part of the sales process, what would they say? I get that its a no obligation advice thing, but its not out of the goodness of your heart. It's to make sales.

[@JordanPlatten]

I don’t get the point of what you’re raising here mate? Of course cold calling is part of the sales process. The purpose of this video is to teach how to get past the gate keeper & after years of call experience, I can categorically say that the methods in the video work - so why get strung up on debating if it is or isn’t politically correct to state it’s not a sales call, if you end up signing the client?

[@adammm46473]

@@JordanPlatten It's not if it's politically correct or not, it's that you said not to lie, but then you did exactly that. I would be selling over the phone, because I'm calling nationwide and don't have the opportunity to go in person as you mentioned in your first reply to this comment. It is straight up lying, and I really don't feel comfortable with it. I'm not gonna argue that it doesn't work, I'm sure it does.

[@DannyLynch-gd6pf]

@@adammm46473 Jordan's point is you dont go into your pitch on the 1st call. Going into you pitch would qualify as selling and the business owner is very unlikely going to drop everything and listen to your call knowing nothing about you. You try to get past the gate keeper to make CONTACT with the business owner so you can arrange an appointment AFTER the first contact call. The appointment is where you do the SELLING, this is when the owner has allocated time to listen to hear your expertise and is expecting to hear how you can help is business. 1st contact = Cold call and arrange an appointment. 2nd contact = Attend appointment and THEN sell the owner. If you raise this question again you and cant grasp this simple concept then maybe this method isn't for you.

[@SangNguyen-uz4pb]

9:23

[@David-xd1ii]

The secretary wanted to pass me to the manager but I asked the for email of the owner and she started getting mad and rude, then I told her that the owner has the power of purchase not the manager and she flipped Then I contacted the owner through LinkedIn

[@SangNguyen-uz4pb]

9:41 laugh :)))

[@gainsforjesus1164]

That gatekeeper could be your ticket in and the decision maker for the owner. not going against what you are saying but most gate keepers are keys put there by the owner . just sayin :)

[@shevezplatt246]

Stop lying

[@cbiddle1194]

You are so adorably cute

[@WHU448]

I would have said to the gatekeeper: Get the f**k off! Seriously, they are a pain in the butt!

[@justinasbei]

I've never done cold calling. Not dong this, sorry.

[@wobblerwe362]

Just curious, how do you contact your clients ?