Levi's CEO Says Don't Wash Your Denim

Denim aficionados claim you should never wash your jeans, instead freeze them once a month.

[@LuckyDuckie115]

Gonna go one step further and stop taking showers as well

[@TheAsees01]

hahahaha

[@SuperKiko112]

Dont forget the recommended method ' freeze overnight '

[@afzalsheikh7410]

Well said

[@ishachablani7517]

@@SuperKiko112 😂🤣

[@iseeu5212]

Don't do it, Im telling you.I didn't take a shower for 30 days and im still paying for it.Hopefully this rash on my pen## goes away soon.

[@QueMeVezWei]

I did put my jeans inside the freezer and I forgot about it, last night I realized I hadn’t gone grocery shopping so I ended up eating a part of my Levi’s. They actually tasted decent.

[@JustRememberWhoYoureWorkingFor]

😂

[@408sewervlog5]

mid

[@beelodgaf9017]

Nigga got the same names as a dude from my school 😭

[@Lord_Mecca]

Lame

[@sl4983]

LOLL

[@AGaesthetics]

I just grill my jeans and add some salt and black pepper

[@Yourdadsbestfriend]

same

[@TVNando]

Allen Brah I just add pepper. Salt doesn't really work for me.

[@krispyytv7067]

Allen Brah I usually put cheese on mine

[@swiftfox3461]

Yeah, keeps 'em nice and crunchy.

[@eshan309]

Its 1 am, and i have to control my laughter Its uncontrollable after reading you comment xD

[@Qwerty-kz7gk]

This advice should only be taken for raw denim (selvedge) or some vintage, super high quality stuff. Daily jeans can and should be washed. When talking about daily jeans, it’s more of a hassle to freeze them or do all that other nonsense than it is to just wash and eventually replace them. Super annoying they said “dOn’T wAsH yOuR LeVi’S” cause what they’re talking about doesn’t even apply to 99% of their product.

[@cintiapollock2486]

pretty sure when he said I dont wash my jeans ever its because he has them dry cleaned!

[@grilledcheese2425]

Just steam them

[@proanimaluver6487]

@@grilledcheese2425 but what about the stains

[@mike4402]

They want you to spot clean them. It's stupid.

[@clintmcneil2407]

Every day work jeans I wash ah little often cuz dey get grime, but my hanging out and GOING OUT JEANS, which I put on mostly on d WEEKENDS , I GO YEARSSSSSSSS ESPECIALLY THE DARK ONES, D WASHED OUT ONES I SPOT CLEAN, ONCE I DONT SWEAT MY JEANS , I AINT WASHING THEM , I PRESENTLY HAV A GREY AND NAVY BLUE LEVI,S JEANS , AND ITS BEEN 3 YEARS AND COUNTING AND I HAVENT WASH DEM, REAL TALK I PUT DEM ON THE WRONG SIDE, AND HANG DEM up in d sun BRIEFLY, DATS MY WAY OF DRY CLEANING DEM , OR GET THEM PROFESSIONALLY DRY CLEANED , I DONT LIKE TO WASH JEANS, MY JEANS WILL LAST ME LONGGGGGGG ONCE I HAV LIFE GODS WILLING REAL TALK ✌

[@BigSam63]

Some of us actually work in our denim

[@musiccity607]

Exactly!! Rich ass mofos

[@tough5hit]

ssanderford63 right lol

[@Sesamestreet9080]

So did so did the people when Levi were created for .

[@hxacalifornia2286]

And some of us don't work in filthy environments.

[@AlejandroP1980s]

Adrian better than wrangler jeans

[@tomkent4656]

I soak mine in urine, then microwave.

[@tb-nq8kb]

tom kent it makes them smell fresh and look new

[@sidharthmurali8523]

That is recommended procedure

[@jaratheboi6225]

Thats nice

[@travelingman5146]

HA!

[@Mikegee63]

Mine gets soaked in urine too, but I usually have them on when that happens!

[@libraoct02]

In colder countries maybe its possible, but in tropical places, its not advisable.

[@Lunatic4Bizcas]

libraoct02 : I agree with you. Although, I enjoy visiting tropical areas, raw denim are pretty much out of the question, which sucks. Dryer climates do favor denim aficionados much more .

[@libraoct02]

Yup that's true!

[@dillonkoch72]

I live in new mexico and it's hot and enough humidity here we have palm trees. but I only wear my 501s in the winter so I'm not concerned

[@drywater_]

I live in florida. going on six months with no washes. just smell a little sweaty

[@punishinghammer558]

Zach Baker ...bet you smell like Ballzack. Lol!

[@Rolly_951]

Imagine having guests over and they reach in the freezer for some ice cubes and bam you see a pair of jeans in there lol

[@Jokaanan]

if you're dating someone and find jeans in their freezer you know you're dating a true hipster 😭

[@kokewolfxo9710]

Imagine you came up with a better comment.

[@Stowneyo]

@@kokewolfxo9710 seriously. Idiot probably didn't have an isolated ice chest in his closet.

[@achhuanatheniggaman618]

Wash them and if they get old.. Just buy a new one simple

[@tackyzack8693]

Zohmachhuana Achhuana 👏🏼👏🏼👏🏼👏🏼👏🏼

[@unfunnyuncreative]

ez

[@_ryxn]

I feel like jeans last forever 😂😂

[@03chubs71]

How did you come up with this?

[@housefire221]

Consumerism

[@evanlaw3596]

When you have 100 pairs of jeans, you don’t need to wash any of them ever.

[@jeromedavis8575]

Says who?

[@Herttaseiska]

@@jeromedavis8575 Levi Strauss

[@QuickStix26]

Dryers are what kills the color and structure of your clothes. I only use a dryer for socks, underwear and clothing that I typically wear around the house or don't care much for. I hang dry the rest of my clothes.

[@isaacortiz4617]

Yes but on low or medium is fine.

[@jeromedavis8575]

I just use the normal cycle with medium heat on my dryer for everything, including jeans. They come out just fine. In fact, they come out better then in the ones at my dorm at SFA.

[@fearless6947]

I go for high heat. They charge for 6 minutes for one cycle, and you could put money in the machine again. I go for (2 cycles) 12 minutes and it's 70 to 80 percent dry. I go home and air dry the rest. Socks, underwear and t shirt's I wear in, I tumble dry completely. I like to air dry everything but live in a small room, so it's not possible

[@95TurboSol]

That sounds right but is there any scientific tests or data that confirms driers cause fading instead of detergents? Or maybe it's both. Maybe it's just marketing but I see lots of detergents saying their soaps protect color etc.

[@Fruitarian.]

This is advisable for models and rich who doesnt do anything to get sweat

[@JimmySilverFoot]

Exactly. I'm a welder, my jeans are disgusting when I get home lmao

[@g1ues]

If you’re getting your jeans disgusting chances are you don’t really care about the fading

[@WhosThatPokemon2024]

They probably wore for 2 hours and then dump into the wardrobe and buy another one

[@pooriashams]

Hahaha. Totally. Those bastards don’t know what hard work is. And all of them claim “we work hard that’s why we are rich” as if that poor dude with black lungs mining coal is having a beer watching TV down in the mine shaft.

[@silver2644]

My Jean's had cow manure on them often. Guess I should go to supper with those designers before I wash them.

[@Finsami71]

Hey come on ! I remember an old Levi's add with saying : 'The more you wash the better they look' back in the 90's. And i agree with that.

[@ziggyplay]

Kollo Supias absolutly!

[@Mordorer]

Kollo Supias only they don't wear down and fade the way they use to.

[@jessicalt4121]

Earlier a person commented...they are cheaper now so can't wash them as much... I agree.

[@NoName-sb3ww]

Jessica LT "cGinah" said Donald Trump

[@cheeksnatcher2431]

That’s the past they were weird people now a days style is key

[@Dondadayoh]

I couldve swore jeans were invented to be worn by working class individuals during the industrial revolution.... Wash the effing jeans tf.

[@John-mf6ky]

I guarantee you a lot of those working folks that wore those original jeans weren't washing them very much either.

[@donttrip9512]

I usually just wash them on cold, and let them air dry

[@ZeranZeran]

Mine last like.. 5 years and then it's time for new ones. I wash them like weekly. Wtf is this nonsense?

[@noelportillo1747]

@@ZeranZeran wait and they dint shrink!?

[@thee_edward_]

Yeah I do the same thing too, it helps keep the color from fading!

[@littleone3357]

The only normal comment in here^🤣

[@jxx9x]

i air dried mine N now they’re a darker color

[@ghanamafia7199]

Aaah....so this is why ppl have genital yeast infections...I just wash my jeans with WOOLITE for darks in cold water and I swear it looks better than brand new....If anyone I date doesn't wash their jeans, we're breaking up....and Tommy Hilfiger and the C.E.O of Levi don't wash their jeans because they're too rich to wear the same jeans for more than 3 days....they probably wear a different pair every other day....Rich famous ppl never wear the same outfit twice....twice is the max....SO DON'T LISTEN TO THEM...they're experts on being rich...Only a construction worker can give me real advice on washing jeans....not Tommy hilfiger....Tommy doesn't know a damn thing about cleaning jeans....Tommy is too wealthy to know how to operate a washing machine.

[@MMandGlitter]

I mean, I agree with you, but yeast infections have nothing to do with washing or not washing your pants. lol. Yeast infections can occur because of diet, never "airing out" (it's good not to wear underwear), and the number one cause of yest infections in women? Douching. Seriously don't douche its an awful idea.

[@josegassolina6797]

The wool is definitely over your eyes... I'm absolutely positive that most people who love the fresh, crisp look of a brand new pair of 501s, don't wash their jeans. Your neighbor? Your co-worker? Your waiter? ...your best friend? I guess your subject to catching that yeast infection regardless of what you do.

[@AC-ny1di]

Ghana Mafia yo thats the best darn reply ever rofl lolol

[@JoeSkutnik]

What're you, quoting "Mean Girls"? Get the fuck out of here with your "Rich People would *NEVER* wear the same pair of jeans more than once!!! Okay.. maybe.. TWICE! MAX!"

[@TheTonecii]

Ghana Mafia Bravo! Some people just nasty.

[@dandycowboyandy]

Yeah as a kid I just kind of figured this out. When I was like 15-16 I wore the same pair of jeans 5 days a week and noticed that after a week where I was too lazy to wash them, they didn't really smell, even though I had been wearing them constantly. I started doing research, and learned about just how remarkable denim is as a material. I vowed to never let myself ruin another pair of jeans by washing them until they'd shrunk or faded. I wash mine roughly every 6 months but nowadays my jeans last me for years and if you know the right tricks you can remove stains/get rid of odor without sticking them in the washer.

[@musicaccount8349]

Tell me your secrets to clean jeans master

[@trophy182]

All hail the harbort,aka the yoda of jeans. Your secrets do tell

[@videogamerskater91]

I did this once before. Use to clean the little spots of maybe a food stain here and there and then put them in a grocery bag folded and put them in the freezer then if use my steamer on them to not crease them but just remove bad looking wrinkles. No one noticed I had jeans that were like a year unwashed before.

[@JamesHoffa1]

hahaha you smell like ass and nobody tells you

[@enigmathegrayman2953]

Use Woolite detergent

[@sydney6224]

They are just jeans... Wash 'em and get new ones if they're faded or out of shape.

[@jocopowell]

Seriously. I wear and wash those bastards into nonexistence. Then, I replace them. In my opinion, they get more comfortable and better shaped for my body the closer they get to disintegration. Besides, I will put hygiene over fashion any day of the week.

[@LONEWOLF-um6tp]

John Powell I totally agree...people need to wash those sons of bitches and STOP following stupid trends like a damn mindless zombie. Well hell why dont we just stop washing our clothes too. Well lets take it a step further and stop bathing as well.That way we could all go around looking smelling like ASS.

[@LONEWOLF-um6tp]

John Powell I totally agree...people need to wash those sons of bitches and STOP following stupid trends like a damn mindless zombie. Well hell why dont we just stop washing our clothes too. Well lets take it a step further and stop bathing as well.That way we could all go around looking smelling like ASS.

[@willis9028]

If you would be into fashion and would pay a substantial amount of money for a good pair of jeans say about 300 to 500 or even up to a 1000 , you wouldnt want them to get faded or make them less of what you paid for , its not a trend , its just a good idea , some people like to look good , now considering you ''just buy a new pair'' i assume you dont pay attention to all of this type of stuff, so why the fuck are you bashing people who do. But you know , odors go away , they're not ''unclean'' they just dont go in the washer , your comments about not washing our body is just plain fuckin stupid to be honest

[@yaboigotmoney5911]

SincerelyWill those people are fucking idiots. You shouldn't be spending 300+ on jeans unless you have the money to do so. You aren't gonna gain much clout for wearing designer jeans. You can get the same jeans for much cheaper most likely. There's no reason to spend that much money on jeans unless you're making hundreds of thousands or millions per year. I'm gonna be honest, nobody cares about what jeans you're wearing. What matters is how you wear them.

[@krisskross3076]

Neither helpful, nor entertaining...they didn't even bother to challenge the myth by asking an expert on textiles

[@Moneyg73]

Yeah this was BS

[@ZeranZeran]

This is literally just an ad for Levis and Tommy Hilfiger. And how "AS LONG AS YOU NEVER WASH IT.." they stay perfect forever! Lol. That it some backwards ass rich logic. All a gimmick. They can afford a new pants every day without even it being a drop in the bucket of their bank account.

[@TeethOfDead]

Wow none of you are right. Look up selvage denim. You’d understand then

[@jeromedavis8575]

Apparently they never do their own laundry! What is wrong with these people?

[@prashanttandon4612]

Once I did try freezing my jeans and not washing. It worked out pretty well but I felt disgusted wearing same dirty jeans for too long. Had to go back to the square one!

[@floridafishguy7925]

The trick to preserving your denim is to wash them inside out. My dry cleaners taught me this. He's been in business over 40 years and it works

[@vlogcity1111]

Genius

[@axelciama]

soooo true

[@Popinjay87]

And only use a small amount of soap unless you pissed yourself.

[@Mikke-G]

I thought it was common sense

[@Jay_90.]

That’s what I’ve always done as well.

[@TheTromaine]

I do not agree! Washed and dried jeans look, feel, and fit better!

[@DanielGarcia-gg3bj]

MmjgjnKkK

[@felipealvarez5148]

not levis 501s

[@MrRaErickson]

Unwashed jeans start feeling saggy and give you what me and my friends call Pumpkin ass. All stretched out around the butt

[@teddypgray]

Not really.

[@Zekeer2007]

Why did the jeans she pulled out of the freezer have cum stains all over it?

[@poopypantsdiggity7691]

Some people actually work for a living instead of sit on their ass

[@Theboywen]

You don’t have cloths that you only consider work cloths.

[@beepboopbop8484]

Poopy Pants diggity Some people sit on their ass for a living

[@Theboywen]

Trashcan Stan I’m 33yrs old. I work at my same job for 13yrs. M-f 8hrs day and some times up to 12 depending on the season. I’m just smart enough to keep my clothes looking like new so I don’t have to keep spending money on them. I wear Dickies to work in and old jeans to run errands and my Levi’s when I go out. It helps I’m a Mechanic and a uniform is provided. How old are you and what do you do since ?

[@Theboywen]

Trashcan Stan I work with grease, gas, and oil so I would never work in my my nice jeans. Plus Levi’s are not comfortable to work in. Dickies are the best work pants.

[@sparta007ot]

you know work pants, more resistant as denim ...

[@drwisdom1]

Its amazing that it sometimes takes generations for people to figure out how common products are really supposed to be used. For much of my life people didn't know that the brim of the baseball cap goes at the back of your head.

[@CysMix1]

Yeah If your a frat kid then it does. Normal people the brim goes forward to shield the sun from your eyes

[@amb600cd0]

@@CysMix1 u didnt get it

[@mitchsorenstein630]

And for sunglasses it's supposed to be on your collar or your forehead.

[@bidhrohi12]

@@mitchsorenstein630 Nah, now they say it's supposed to be on the seat of the bus you got off of 20 minutes ago.

[@mike4402]

🤣

[@gypsygypsy_y]

"Ahhh mom, I need to put my jeans on the freezer. "we are seeing the doctor

[@skatehq9445]

Why the fuck would the ceo of a jean company keep his jeans and not just go to the factory and get more

[@markpawlusiak6137]

Because ones you get a pair that fit perfectly and are broken in you don't want to go through that process again. They literally feel like silk once you wear and break them in. The secret is just like they say, don't wash them all the time. I thought this was a well known thing.

[@exec9292]

he is a dumb & dirty fuck :D

[@stinkycheese804]

They don't feel like silk, they feel like grimy dead skin and sweat grease and dust mite colonies that eat the dead skin. They lay their eggs and those silky cocoons are probably what you feel. Google search mite cocoon. Actually they never fit perfectly if you don't wash them because the secret to a good fit is to have them shrink in the wash then through wearing them, stretch back out in the right dimensions to contour to your body. I thought his was a well known thing. Remember "Original Shrink To Fit". THAT is what jeans are, what made them so popular in the first place once the garment industry became more capable than it was a century ago and people had more choices yet still wear jeans so often as casual wear. Ugh, I can't even believe there are human beings this disgusting by choice instead of from 3rd world poverty.

[@stinkycheese804]

Only idiots. I am glad when idiots make themselves apparent.

[@stinkycheese804]

Back at you! Are you sick and deprived enough to write that, or are you just a pathetic shill for the industry? Is it your nature to inject molestation into conversations, as if molesting children is constantly on your mind? That reflects poorly on you and is a little sick.

[@adinail8048]

I don’t care if they fade, I will wash my jeans when needed. I never see them get damaged by washing.

[@jxx9x]

Mine always shrink …even on “low temperature”

[@Hopealliswell6054]

@@jxx9x you wash in cold. Levi’s don’t shrink. Been wearing them for 47 years. Spraying vinegar and freezing your pants is a bit extreme. If they fade or don’t fit right go buy some new ones.

[@tunafishnow9042]

Thank god for fabric conditioner

[@ezioassassain]

i noticed my 501 changed colour overtime

[@jeromedavis8575]

I don't either. I will continue to wash and dry them. Plain and simple!

[@johnmont47]

Yuck! Everybody knows that washed jeans are softer and more comfortable. I wash new jeans before I wear them.I don't like blue legs.

[@ryanjones7681]

Officer I swear. It's my Jeans that smell like vodka! ABC news told me to do it!

[@pickleboat45]

CEO is nuts, must never have worn Levi's before becoming CEO. I'm 80, and have worn Levi's since a teenager. I'm fit and weigh the same as when I was 18. I wear a clean pair every day, end of the day they go in the laundry hamper, machine wash warm water, clothes dryer to full dry, fold and on the shelf for next use. Can't imagine putting on a dirty pair in the morning. Wonder what Jockey CEO says about Classic Briefs?

[@atticustay1]

One day’s use does not make them dirty. You’re over doing it in the opposite direction lol

[@afonsomartinho4186]

@@atticustay1 for real..using it once and already to wash? I use mine at leat 5 or 6 times if they get dirty or sweat, why would you wash them if you they aren't dirty neither sweaty

[@joelstatosky1817]

Overwashing your garments is dangerous, you seem like the fool

[@nathanlopez3178]

Really bill Thomas, get your act together

[@sexysexyjulian6758]

@@afonsomartinho4186 You must not work manual labor

[@shabazz7776]

Ringworms will be making a trimuphant return

[@blessedbythebest1003]

Lmbooo

[@markmerrill1083]

That's disgusting. I'm sorry, but it's simply absurd. I think those people don't wash their jeans because they don't do laundry to begin with. They're rich so it's not like they're working for a living, sweating and getting body fluids or dirt on them. Let them dig a ditch, sweat their balls off and NOT wash their jeans...yeah right.

[@slurmitshighlyaddictive5641]

yea I doubt Tommy Hilfiger is doing hard labor in his denim jeans

[@MrAyybee2cold]

I have work jeans I wash all the time but I’m not washing my evisus, ysl, ksubis, g star rarely if ever because that’s what you do with denim.

[@australianpatriot]

This is for fashion purposes, reducing the fading effect and shaping problems, you can wash them as much as you want if you work in them Mark.

[@jeromedavis8575]

I too am disgusted. How about wash them on the normal cycle and dry them on the normal cycle too? I wash them on warm or cold water depending if they're light or dark colored.

[@coopers1716]

I know I'm like 5 years late, but they're talking about denim that costs like $450+, there's a little known niche "Made in America" branch of Levi's. Hilfiger isn't going down to Kohls for a 2 for $80 special on 511's.

[@chevydude658]

Please! You can't wash them any more because they're so cheap now they don't last! That's why you can't wash them any more.

[@chevydude658]

Huh?

[@jerrelCbanks]

Good call out on their bullshit. Levi sitting there with a brand new pair of jeans on talking about how he doesn't wash his jeans, yeah probably because you only wear them once. Same with Ralph. Most cloyhing items quality has gone down across the board, shoes, work gear, jeans, socks/underwear, button ups/polos, etc,

[@firstlast7584]

Jerrel Banks You should wash your jeans. Unless they're raw denim or selvedge denim, as they both age really well, and washing them ruins it

[@jerrelCbanks]

Andrew Centeno right, just gotta use the correct method, cold water, low tumble or hang dry, and don't overload the washer I use delicate cycle unless the jeans are heavily soiled.

[@cerebralmindgame9818]

I thought I was the only one doing this for years. I never wash my jeans. If I want them cleaned, I take them to the cleaners. Washing them will fade them out fast.

[@clintonleonard5187]

The Levis CEO was wearing selvedge denim jeans, and he said he hadn't washed THOSE jeans in a year. He wasn't talking about Levis.

[@coopers1716]

For those that don't know, there's a "Made in America" section of Levi's where jeans go for about 10x what you see in stores. They're obviously talking about those heritage pieces, not the $45 daily jeans we plebians purchase.

[@thelastdragon5551]

$45? I got my Levi’s at Ross for $13. 😅

[@chrluc]

I bet these are the same people that say we shouldn’t shower more than once a week and not to use deodorant.

[@RiaO63]

LOL

[@reewrite]

chrluc maybe that's wasting water and soap and shower gels.

[@25mfermin]

They just spray vwhite vinegar all over their bodies. And spend atleast to days on the fridge. 😂

[@bladesfn1297]

chrluc idk how people’s jeans smell so much I can wear jeans for maybe 15 wears and they will be fine unless I do any physical activity

[@zeroc977]

A lot of people just shower twice or thrice a week though. Of course, deodorant should always be used.

[@VishalDeepEmonneyy]

I'm living in India and when I go out it is so dusty and it makes my jeans so dirty in just one day, if I don't want I would surely be look alike a never bathing person.

[@jimmycruz3998]

Punjabi

[@blessedbythebest1003]

Lol

[@shakur4648]

@@jimmycruz3998 your mum

[@jeromedavis8575]

Why would I put dirty clothes on a clean body let alone dirty jeans? NASTY!

[@Alexis-rr5np]

​@@jeromedavis8575 real

[@fquint6468]

I like the color and look better once they’ve been washed.

[@josephmeza1432]

I wear Levi's 501s my entire life over 40 years and never had a problem washing them after every wear, they age well and if going out and wanting to clean up for an occasion I just buy a new pair. I have over 20 pair most faded and shredded and some looking new for dressing up.

[@Grandmasterkiller]

After every wear? Haha are you shi**ing in your pants every day or what?

[@haelisrael4945]

Its funny asf that Tommy said he never washes his "LEVI'S" HE SAID NOTHING ABOUT HIS BRAND OF JEANS😂

[@emmi5010]

Real jeans wearers don’t wear tommy

[@missychan63]

Wash them in cold water and hang them to dry. If you're worried about color loss, toss a cup of vinegar in and let them soak for about 30 minutes before the first couple of times you wash them, then just wash like normal. (The vinegar sets the color- works great for red items also 😊.)

[@IreneThomas-h6y]

Liessssss LIES LIES .....I Now Put some vinegar in my wash and it BLEACHED my NEW stone wash ...NEVER AGAIN.......NO VINEGAR FOR MY JEANS SKIRT NEXT TIME

[@unittwelve6012]

Levi jeans are no longer made with Hemp, so they rip and tear easy. My son ripped many Levi jeans in a month's time and yes the jeans were washed regularly. Levi jeans are Not the quality they once were. So they're disposal jeans NOW not worth the money IMO.

[@JW-mr5mh]

Levi’s should cost about $20. There are plenty of made in USA jeans with great prices, Texas jeans are one of them.

[@davidfrazier6536]

Jason Weber they do cost 20 dollars cause I be buying them like nothing

[@WONtothaG]

My Selvedge denim Levis cost $300

[@TimberWulfIsHere]

I still think they are pretty high quality though.

[@didiaskfr]

Tbh Levi's are about the same quality of jeans you could get from ardene (cheap womens fashion store)

[@jimbertido7762]

Turn them inside out, wash on cold, gentle spin, for short time & air dry. Don't put in dryer & you're fine.

[@RiaO63]

you are absolutely right !

[@RiaO63]

you are absolutely right !

[@jeromedavis8575]

Gentle cycle? No thank you. I will use the normal cycle with cold water.

[@PhoenixGenesis]

When you wash them they get nice and soft and faded - that’s the way I like them. And white vinegar smells awful. I had to spritz my Siberian Husky with it when he was sprayed by a skunk last week.

[@dishsoapsushi4957]

Only time I use white vinegar is when washing my jeans since it keeps them from fading.

[@BrianWardPlus]

I bought two pairs of 569’s a year ago in Kale. They are my only jeans and I have never washed them. I used to destroy my jeans very quickly by washing them all the time. But now I get it. I was definitely doing it wrong. They still look brand new after a year.

[@gazelle1991]

I will deal with buying a new pair of jeans in a year or 2 so I can wash and damage my jeans all I want!

[@shoshishoshi127]

They missed the most vital info and reason why you shouldn't wash your jeans: The level of germs and bacteria in a washed pair of jeans and an unwashed pair of jeans are just the same. Wash them only if you are sure that you dirtied them like when it is stained, when you sat on a greasy surface, etc. This CEO is probably mostly working indoors and doesn't have to clean his jeans every week unlike people who get sand and mud on their jeans because they always go out.

[@patrickwall8517]

It's interesting they never said why you shouldn't wash them.

[@buttervlies]

Come on bruh

[@Theboywen]

patrick Wall I can name 4 reasons why you shouldn’t

[@moshpitsonly2778]

patrick Wall 1. They shrink 2. They fade 3. They wear down in the washer 4. If you dry them in the dryer they get damaged there too

[@sunshinegirl6854]

how about woolite detergent or hypoallergenic wash that includes decyl glucoside (gentle sulfate) and spot treat with baking soda. and what about stains. @@moshpitsonly2778

[@M.GVARGAS]

patrick Wall I usually just take mine to the dry cleaners

[@MrTeff999]

Unless you're a fashionista who never works up a sweat and never does any real work, this is dumb.

[@95TurboSol]

Yeah I noticed a long time ago that jeans start noticeably fading by just the 3rd or 4th wash, so I only wash mine about once every 10 times I wear them and I don't use much detergent. Moving forward I will probably start using low heat or no heat when I dry them too and turn them inside out.

[@debjotione]

This is ridiculous. It is well established that Levi’s cut the quality of their denim years ago to levels akin to cheap garbage shrouds toward a goal increasing profitability. The result is subpar, non-durable jeans the wear out in less than a year which forces you to buy more jeans. Even wonder why original 501’s from the 80’s or before sell for hundreds on EBay? It’s because those really lasted! Now Levi’s try’s to spin a myth of not washing your jeans by having Tommy Butterfinger profess to never washing denim because it preserves them; as if it’s the fashionable thing to do. That’s true, you shouldn’t wash em because they are cheap pieces of garbage that literally begin deteriorating once they touch detergent and water, pathetic! Levi’s, I hope your short term profitability stunt results in a long term stock decline into oblivion.

[@noahfreeman7597]

When I was twelve in 1969 my new Levi's were stiff as a board and really thick. I would put on a new pair and sit in a hot bath, the jeans would shrink just the perfect amount, not too tight not too loose and the water would turn dark indigo blue. I don't remember exactly how long they lasted but it was a long time. Now they are crap just like every thing else you buy. You pay more and get less.

[@aztekwarrior518]

Levi's sells different levels of quality to different companies..Walmart Jean's are $2/pr to manufacture..mall stores are about $3.. each level of store receives a different level if quality .. they have jeans that sell for over $200 per pair because they're made on the original machines..but here's the kicker to that: the original looms were modified and computerized, so they're not the same quality.. none of that matters though, because the material they're using to produce the "old jeans" isnt the same material they would've used back then..it is intentionally engineered to be more cost effective and production friendly..and because of that, the quality suffers.. just as many of the big name tool companies have done, Levi's has sold out to greed many, many times

[@sunshinegirl6854]

best thing is to shop at LEVIS store and look out for sales. same thing with outlet malls and store or winners even. always purchase sale from company store to get the quality but deal

[@JaceEntertainment]

Bssssss TF lol

[@intodarkness-jy6mp]

With casual jeans I’ll wash them but only after every 7 to 12 wears, you can say that’s gross but depending on if they get dirty or what your doing this isn’t really that gross. With more premium denim your gonna wanna go the extra mile certainty. I’ve had a regular pair of 505 jeans last me 6 years now and that’s with rare washing and constant wear, like how they have a beat look and still hold up nicely.

[@anacondaeunectes1854]

Vodka?! OK!! A sip for me, a drop for the jeans, two sips for me, two drops for the jeans....screw it, the jeans can drink water...the vodka's MINE! 🤪🤣

[@YurrNext]

Dirty is dirty, this was just stupid.

[@Lala89909]

Yurr Next ah hahaha

[@juniorcaesar1807]

Brandon T hahah couldnt have said it better

[@Jokaanan]

I don't have room in my goddamn freezer for my goddamn jeans

[@maritucci4054]

Huh ??????? Don’t they get stretched out and baggy after a while ?

[@Theboywen]

Mary Tucciarone The opposite. Most of them shrink. Levi’s was know for its shrink to fit when you wash them which can be very uncomfortable

[@80Ragincajun]

Thats excatly my thoughts

[@80Ragincajun]

They become so freaking loose they hang and look shabby!

[@tycoonMOBevolve]

They stretch around your body, so if your body is baggy I guess

[@tycoonMOBevolve]

Also you can wear them in a Luke warm bath and they’ll shrink back to your size

[@GregMuniz7]

People worrying about color loss and yet there’s people buying old vintage Levi’s with color loss. All jeans will be vintage one day haha.

[@beefyoso]

They're trading on their gold rush roots, but in the 21st century Levi's suck. They're expensive and wear out within a year.

[@willis9028]

they wear out because you wash them...

[@nayak4636]

True

[@kyleallenburgess]

i by rustler brand jeans and they last about 2 years rotating between 3 pair being worn every day working on a farm levis wear out within 3 months and one pair cost more than 3 rustler and i wash them when dirty typically once a week

[@AYouTube11]

Yes quality is lost .

[@Urbicide]

Levis used to be made in the US, but that was quite a number of years ago now.

[@JohnSm926]

They care about their jeans but not about their health

[@vittocrazi]

Scoopy Y. How is this going to affect your health?

[@ermonski]

@@vittocrazi depends on where you are. Bacteria grows down there especially if you live in tropical climates

[@hxacalifornia2286]

SS Starch and iron.

[@Caniballe]

Aged jeans are cool. Dirty are not.

[@noeldelatorre369]

I live in Philippines and I never wash my Levi's jeans for 2 years and it smells it really stinks. I think not washing your jeans will depend on the climate. As for someone who lived in a tropical country this won't work for us.

[@lighthouseinvestments2168]

my blue jeans became dark blue black, I recognized by cloth under pocket was blue. it was 531 and purchased in its last lot , so I was using 531 after 5 years of stopping the design. my favorite style is now out of production.now after washing i have kept it to preserve as the design is out of production.

[@theyanks5771]

What horrible advice. Remind me never to sit next to these bums.

[@JTB128650]

Best Levi’s are old fashion jeans. I love them. I could wash them and it doesn’t change on me. I would go with 505 or something that fits your body Type or style. I normally go with 36 cause they barely make 35 waist size. I use lee as well. I don’t like wrangler. I have over 20 different Levi’s jeans. Nothing beats old fashion denims. Got some made in the USA. You got to wash it and hang dry it. I just dry at a low temperature and wash inside out. I don’t wash outside out cause that’s how it should be cleaned for any jeans. 🤦‍♂️

[@ej3016]

wash 'em when they're dirty (once a month!?) - they're denim not gold - love that they fade and age - that's what denim does - I own two pairs of jeans (identical pairs of Levis) and I've lost track - they're between 10 and 15 years old - can't imagine owning anything that so precious that you wouldn't want it to show its age - just saying 🤔

[@johnniemchardseed9512]

What about a car.

[@nashoba5450]

Actually not washing them is in order for the wear to show on the knees, pockets and normal aging areas. If you wash them, they wear out equally everywhere so you don't have the "patina" (if that is how you use it, is it only for leather?) that you would get

[@BLUELEADER78]

Elizabeth Johnston, nice surname, Elizabeth ;) "Nunquam non paratus"

[@richardharris8001]

All of this has been updated. Dont freeze, Tub soak inside out in cold water every 3-6 months with castile soap, rinse and hang dry in normal temps preferably outside not in direct sunlight. mist with vinegar not vodka, alcohol can fade. Steam as well some of the time in between vinegar. Freezing does nothing but get rid of smell until they come back to room temp and then its back.

[@justinweathers7180]

I usually wear them a few times before I wash them but freezing will not kill bacteria they just go into hibernation when frozen they don’t die you need heat for that

[@VSPhotfries]

This nonsense is infuriating. If your jeans aren't made out of tissue paper and/or aren't sewn together with spiderwebs, they can withstand *daily* washing and still last years. Granted, I've seen some pairs that seem to be made out of those materials, but my advice would be don't buy shitty jeans (and to be clear, that doesn't mean 'buy expensive jeans', it *only* means 'don't buy shitty jeans'). At least the alcohol/vinegar spritz will have a real germ-killing effect, but the freezing thing is absolute nonsense that can be called out by anyone who has taken high school biology. And besides, a lot of that nasty sweat/grime/whatever smell is caused not by active living bacteria but by the volatile chemical components of the substances themselves, which will continue to stank up your wardrobe until you *wash your jeans* you dirty hipsters. Whoa, whoa, wait a minute here: Did she just sniff *brand new* jeans with the *tags still on them* that she pulled out of the *fridge* to test the theory about that says put your *worn, nasty* jeans into a *freezer*?

[@esaskykke7600]

*I wash them if I want to. They're my jeans, you don't tell me how to live my life.*

[@Becxx88]

😂😂😂😂😂😂

[@ggotay5199]

😂😂😂

[@hxacalifornia2286]

You have no rights.

[@jeromedavis8575]

If I don't wash mine, I feel disgusted.

[@CeluiEtSeul]

Levi's jeans are becoming very overpriced and very sh*tty quality too.

[@parkerduncan1449]

How are they not as good of quality? I've many pairs and no issues?

[@melee1099]

If you want to keep your jeans last longer, in a way, you need to wash them less often. Let hang dry every time or put it in the freezer you wear them out. Wash every 1-6 month. Ps. I didnt wash my jeans for 2 years, no one ever complaimed or tell me they smell bad and i actively ask my friends and family if they smell bad.

[@zumbaroz4975]

🤣🤣🤣

[@williamsoto32326]

I don't wash my jeans till they smell like my farts

[@williamsoto32326]

+Steve Langford na lmao like once a month lmao

[@youre_a_queernutt6782]

+Steve Langford lmao

[@exec9292]

LOL good job Mr Soto

[@d.n.3652]

William Soto for me the problem isn't the smell but they tend to get dirty

[@Renegadeproject]

Great, LMAO

[@gmlasam]

Bullshit. I've been wearing Levis 501 shrink to fit for over 45 years and still have Levi Jeans that I still wear that are 20 years old. Perhaps, Levis is saying not to wash your jeans because over the years Levis's quality as gone down to garbage. If you happen to still own a pair of Levis that are at least 20 years old, then you can see what I'm talking about. Levis is not the same as what they use to be indeed. Hahahahhaa...don't was you jeans, pretty stupid comment since you would need to wash your original Levis "SHRINK TO FIT" jeans several times to get them to fit just right.

[@YatesNYC]

+gmlasam I'm inclined to agree with you. I have two pairs of Levis that are over 20 years old and I have worn and washed them regularly. I should probably note that one of those pairs were hard denim when I purchased them.

[@Urbicide]

They used to make Levis in the US. Not anymore.

[@MidnightH3ro]

honestly if you're not washing your jeans you're not living life. I have to wash my jeans for all the crazy shit I do

[@R1ch354]

treshawn wilson I wash my work pants not my jeans

[@bhobolate9054]

treshawn wilson some people let the stains and stuff stay because it "adds character"

[@stinkycheese804]

Only if the character you're playing is "stinky nasty homeless person".

[@elmerayala5366]

Bhobolate i see you most videos I see ! wtf!

[@mudza92]

why would you even care to write so many comments man. I wash my jeans like every second wear but I dont bust my head about those who dont, I dont really give a fuck, its just interesting that you are so mad about it lol

[@angelo_kos]

i had a 511 levis black jean.. i wash it from the opposite side of the jean from the inside.... after a lot of washes i notice that it become a bit white in some places..... near the seam of the leg... actually the whitelike colour it was so discreet and so cool that i look forward to wash my new 511... not too many times but i love how they become.. ppl pay a lot of money in other brands to have this "effect" on their jeans.. but again i agree that you must not wash your jeans too much.. not at all but not too much

[@jamesfeldman4234]

Don't listen to these fools claiming you shouldn't wash your jeans. Here's how to maintain them. First, you should rotate your jeans so you don't wear them more than once or twice in a week, and not sequentially. Second, to make them clean and fresh, turn them inside out and wash only in cold water with some simple, non-fragrance detergent using a gentle cycle. Third, dry them outside, unfolded (and still inside out) on a laundry line. Never put them in the drier. Fourth, when the jeans are dry, turn them right side out, fold one leg over the other, and hang in your closet with the waist band toward the floor, to ensure no wrinkles. You only have to do this procedure every couple of weeks.

[@itt9037]

May I know if i wash the jeans by using hot water like 50°c will it cause color fading?

[@igotajopamerica3040]

I Wash then after evertime I wear them. Think about all the stuff your jeans touch all day. Couches,car seats,restaurant seats,your ass on a 100 degree day,etc. This guy a snow flake.

[@johnjake7476]

Good way to ruin them

[@videoluvr4204]

washing them everytime is stupid, maybe wear 3 times then wash

[@didiaskfr]

@FlashRedux k I ruin them I buy some more. A pair of 40 dollar Jeans last you awhile, or years so theres no big deal

[@TurfSurf]

I wash mine a lot, because I like the washed out, aged and worn look. Longer I wear it and more it worn out, more I like it.

[@azoz-so5qr]

Same

[@Sams911]

or buy better quality jeans like Jacob Cohen and wash them Ince a month, hand dry them and they'll look brand new FOREVER

[@havingteawiththedevil]

I understand blue jeans coloring can sometime seep into other clothing but, there are products out there to help maintain its color...

[@achhuanatheniggaman618]

Soak in salt water for 10 hours while it is brand new and youll see the colour do not fade easily, you can repeat this if you want after 5 washing too

[@digupstuff]

Time to buy a new freezer just for our jeans! ♥

[@anredickerson1535]

digupstuff lmao

[@david714oc8]

Lmao lol

[@patrickmartin2689]

😍🤗😋

[@krishnateja7728]

Haha.. hell ya!

[@david714oc8]

Krishna Teja no doubt

[@ashleyp243]

Because putting your jeans in the freezer where you keep food is so convenient.

[@thebigm4]

@ Ashley Y Only you're going to eat them.

[@anthnysalazar2887]

That’s a great idea. Also if you don’t take a shower for year you will remain younger 😁👍🏼

[@rehamhinai4745]

Hahahaahh this made me laugh thank you

[@Tiger24kicks]

I wash my jeans once a year. But I'm not wearing them often may be once every 4 months I mostly wear sweatpants and dress pants.

[@ascaye]

I’m a country boy. I chuck them in the machine and call it a day. I am fine with the dryer but I prefer to line dry. I live in Central Florida so this is available year around.

[@azanny2624]

If you shower regular then they shouldn't need washing as much, ever since I started showering regular I havent washed my jeans in 4 months and they still smell like they are brand new not joking

[@johndean5036]

So not having to wash your jeans motivated you to shower on a regular? LOL

[@azanny2624]

@@johndean5036 no I mean that if you shower regular you wouldn't smell as much therefore jeans wouldnt need as washing as much

[@azanny2624]

@Rollo Lawson every day

[@azanny2624]

@To Release is To Resolve Lol but they don't smell bad and i dont get any piss or poo particles on em

[@Lakerguy1000]

You may be clean but everything outside isn’t. You can shower 10 times a day and your jeans would still get dirty.

[@jamesl9371]

Yeah it’s disgusting. And totally wrong. Washing jeans 👖 was the original way of helping them fade color

[@swiperboysb6897]

hella naw i aint gonna wear no stinky jeans

[@Kaustubh3024]

swiperboy sb what kinda English is that? You mean to say 'I am not (ain't) going to wear no stinky jeans' ? That sentence basically means that jeans that are not stinky, you won't wear them.

[@diosdadoapias]

I don't wash my denims as in traditionally washing pants but I just scrip or soak them in water then raise them to awash the water then dip them again and repeat the procedure. then change the water and do the same procedure until there is no muddy color in the water. add powder soap to the water.

[@Cosmicattt]

cotton denim looks best when its worn, the fabric softens and isnt stiff, it drapes in a much more flattering way. That's whats nice about getting Levis secondhand, they're already soft and comfortable and at that point the fit doesn't change

[@swiperboysb6897]

what if i spill food on em... what uf u get mud on em.... what if i fart on them.... u tellin me i still cant wash em????

[@oohgetmoney7993]

1. Don't eat sloppy 2. Don't step in grass 3. Go to the bathroom pull your pants down (no homo) and fart Keep em 💯

[@swiperboysb6897]

I Say Wassuh lol u tellin me u can prevent all that? everyone has done all those 3 things at 1 time b4

[@VSPhotfries]

+swiperboy sb I'm with you on all but the last part there. Are you saying your farts leave residue? Because if you're telling me that's the case, I've got to let you know: That ain't a fart, brah.

[@leoreinoso3798]

dry cleaning

[@BasketofLotion]

+TheRev Do you know what fart is made of? Air and shit particles. Shit particles will linger and stay.

[@velvetmidnight9535]

White vinegar and vodka or vinegar or vodka?

[@TheOnlyReese]

How the fuck do I get the stain out

[@kuruptsoul]

Pee on the stain, and wipe it clean with TP, then throw them in the microwave for 20 mins

[@SirNello615]

Dry clean

[@JDMJACOB1]

kuruptsoul instructions not clear my house no longer has electricity

[@Pure_KodiakWILD_Power]

fire.

[@sl4983]

I wash them together w/ 6 pairs at a time, usng Cheer darks detergent cold water. I then dry them on low heat.

[@leepergrace_3046]

I like washing mine because after you wear them 3-4 times they get stretched out. Plus I don't mind the color fade.

[@hopelove4027]

Not when you live in a hot desert with 120 degrees weather you better wash them smelly jeans

[@TofuCate]

why are you wearing jeans when it's that hot??

[@cl759]

And u wear jeans!?!?

[@mqabandi]

I agree, washing does wear out jeans.