Mass Media and Mass Communication

Dive into the fascinating world of Mass Media with our comprehensive guide, tailored for UGC NET Paper I, focusing on Unit IV: Communication. This video unpacks the evolution and types of mass media, covering everything from traditional print and electronic media to the dynamics of new and social media. Learn about the historical development of mass media, its dual role in society, and key functions. We'll also delve into the characteristics of mass media, its profound influence on public perception, and both micro-level and macro-level media effects. Whether you're a UGC NET candidate or a media studies student, this video provides essential insights into how mass media shapes and is shaped by societal forces.