MBA 101: Marketing, B2B vs B2C Marketing

Welcome to another CanIndian Channel Feature. This is a part of video compilation for preparation for MBA course. The key elements explained in this video can also be used for university level course. I compile this information through various channels such as books (Kothler), seminars, articles (EBSCO host). As my channel trailer suggests none of the information (except the real world example) is mine - I compile the most useful information and articulate this in a fun educative manner. Please feel free to comment, share, like. If there are something that you want to add please drop me a line and I will ensure its looked upon.
Thank you for visiting this channel.
The List of videos that will be compiled will be for the following core subjects:
MBA 101: Introduction to Marketing
MBA 101: Leadership
MBA 101: Strategic Human Resource Management
MBA 101: Operations Management
MBA 101: Corporate Governance
MBA 101: Financial Management
MBA 101: Stratergic Management
MBA 101: Entrepreneurship
MBA 101: Project Management
MBA 101: Franchising
-----------------------------------------------------------------------------------------------------------MBA History:
1930: First management and leadership education program for executives and mid-career experienced managers (the Sloan Fellows Program at the Massachusetts Institute of Technology).
1943: First Executive MBA (EMBA) program for working professionals at the University of Chicago Booth School of Business.[10] Chicago was also the first business school to establish permanent campuses on three continents in Chicago (USA), Barcelona (Europe) and Singapore (Asia). Most business schools today offer a global component to their executive MBA. Since the program was established, the school has moved its campuses and is now based in Chicago, London and Hong Kong.
1946: First MBA focused on global management at Thunderbird School of Global Management.
1950: First MBA outside of the United States, in Canada (Richard Ivey School of Business at The University of Western Ontario),[12] followed by the University of Pretoria in South Africa in 1951.[13]
1955: First MBA offered at an Asian school at the Institute of Business Administration Karachi at the University of Karachi in Pakistan, in collaboration with the Wharton School of the University of Pennsylvania.
1957: First MBA offered at a European school (INSEAD).
1963: First MBA offered in Korea by Korea University Business School (KUBS).
1986: First MBA program requiring every student to have a laptop computer in the classroom at the Roy E. Crummer Graduate School of Business at Rollins College (Florida).
Beginning with the 1992-1993 academic year, Columbia Business School required all incoming students to purchase a laptop computer with standard software, becoming the first business school to do so.
1994: First online executive MBA program at Athabasca University (Canada).
The MBA degree has been adopted by universities worldwide in both developed and developing countries

[@leannemillard7898]

Thank you so much for your MBA videos which have made learning so much better. I really understand my learnings as your videos 'unpack' the topics so well. Thanks again :-)

[@CanIndianChannel]

Thank you for the positive comment Leanne!

[@neumarsoares4846]

I am Brazilian, I study mkt at my university and this video helped me to understand objectively and clearly the differences between B2B and B2C. Thankful!

[@CanIndianChannel]

Thank you for the positive comment Neumar, I am so glad that this video was helpful. Stay tuned for the entire MBA course videos along with many others. Greetings to Brazil from Canada :)

[@SiegersMedia]

Interesting to put it like "consultative selling" vs. "convincing the consumer" approach. I liked that! Greetings from Germany.

[@CanIndianChannel]

Thanks so much

[@znjones91]

Coke doesn’t typically sell direct to consumer, they sell to restaurants and stores so they’re technically B2B. The 7-11 you buy the coke from would be B2C though. That said, coke does do a lot of B2C marketing.

[@CanIndianChannel]

Zachary Jones thank you for the comment. Yes you are correct, for the simplicity sakes I assumed selling of coke through self served pop machines. Coke does sell B2B and B2C. Apprepriate your insight.

[@znjones91]

Can-Indian Channel True, didn’t think about Coke machines 😂

[@dumachavula6883]

I agree

[@FreedomforAfricans]

I can hear the Canadian and Indian in your voice. Nice Video. Thanks for the info

[@CanIndianChannel]

Thanks so much :)

[@user-iq7cr6lq8c]

Great video, Thank you so much. I’m from Thailand 🇹🇭

[@CanIndianChannel]

You are so welcome, sending you love from Canada 🇨🇦

[@akshayk4044]

That last please made me subscribe the channel......all the best for future!!!

[@CanIndianChannel]

Thank you so much Akshay

[@KIMRUIDGMAILCOM]

Impersonal communication shouldn't ever be used in marketing. If you can't create a bond with customers, your brand will struggle.

[@CanIndianChannel]

What would you say about Nike commercials, one of the most successful marketing campaign ever yet in my opinion the ads are not personal

[@josedejucos3560]

Thank you very very much mba video i lots learned aboyt this video this helpfully to do my homework

[@CanIndianChannel]

Awesome my friend, I am so glad I could be of assistance. Feel free to hit me up with any questions.

[@sabintimilsina8599]

It was good but man I almost slept while watching and listening your video so make it little interesting. anyway thank u.

[@CanIndianChannel]

Yea I will Sabina, thank you for the constructive criticism.

[@atx-insider9055]

@@CanIndianChannel I don't think so. I work b2b in a warehouse & No one could explain. It help me realize my position in the company. Thnx 🙏

[@richardroy6490]

Information doesn’t have to be exciting. It’s on you to pay attention.

[@edwardfathers2346]

Thanks for the video but i wish you used and explained more on the B2C with examples that was not food/drinks like phones or other appliances as i feel the comparison is a little off.

[@CanIndianChannel]

Hi Edward thank you, I will keep that in mind for future videos

[@BakulanVilleVentures]

Loaded with knowledge and information. Thanks for sharing!

[@CanIndianChannel]

Thanks so much

[@beautyhairstylesmartlookfa1444]

Competitive creative ,decisive dedicated , ambitious assertive ,defensive dynamism ,ability to sustain defeat alert kya hota hai

[@excel2minutes]

B2B=Technology and niche products B2C=Mostly commodity products

[@CanIndianChannel]

Good analogy Sagn! Thank you!

[@originalrbp2869]

This is not 100% correct and is a very general assumption. Nowadays B2C is becoming more like one-to-one communications (like in B2B) due to predictive analytics and improved marketing platforms and software

[@m.toqeermansab6004]

Wonderful explanation, we are grateful.

[@CanIndianChannel]

Thank you so much!

[@livtrusler7723]

「ビデオコンテンツはとても素晴らしいです、おめで

[@breathewithranjit6479]

Very good info

[@CanIndianChannel]

Thanks so much

[@07bhem]

Very informative

[@CanIndianChannel]

Thank you so much Mab

[@hippopotomonstrosesquipped8362]

Hope ur cold clears up soon

[@CanIndianChannel]

Thank you so much

[@adeliaaraujo8746]

Thanks!

[@CanIndianChannel]

You are welcome

[@rosellepascual4444]

why pricing is one of the key elements of every B2C strategy.

[@CanIndianChannel]

Because you need to use the correct startergy to maximize your profit and ensure your pricing is competitive with your end customer

[@werefreelancersandtraders6371]

We hope you will made another full tutorial about B2C business for us.

[@CanIndianChannel]

Sure i will make one

[@dangerouss24]

Nicely explained ☺ 👍👍

[@CanIndianChannel]

Thanks so much Arun

[@therealdsd]

Thanks for the info😁 Hopefully i get a Grade 9 in Business😅

[@CanIndianChannel]

Hi DSD Plays, I am sure you will. But please dont let the grade define you. I never got good grades but ended up running many successful business and bring in extremely prominent positions. Good luck and feel free to reach out to me for anything

[@therealdsd]

@@CanIndianChannel Thanks mate have you got a video about Market Segmentation and payment methods with definitions they would help alot🙌

[@CanIndianChannel]

@@therealdsd let me make a video this weekend on these topics. Thank you again for the inspiration.

[@therealdsd]

@@CanIndianChannel thanks for doing this for me mate😁

[@psychonautproductions1096]

thank you i really appreciate why you made this video

[@CanIndianChannel]

You are welcome

[@jarviz211]

great info thanks for sharing

[@CanIndianChannel]

Jarviz Motorsport thank you!

[@punishersaitama8147]

Thank you for this video. I learned a lot from here. I want to know more about b2b... is there any possibility to get notes about this?

[@CanIndianChannel]

Sarthak, thank you for your comment. Yes I have noted on my website www.i-canin.com

[@idearibbonchannel]

bwanaz ! beautiful video

[@CanIndianChannel]

Thanks you so much Lauren

[@ironcarvel]

Very well. Thank you.

[@CanIndianChannel]

Thank you for the kind words ironcarvel!

[@NadaB-tw8yg]

How is amazon b2b? And thank you for your informations

[@jhoncarlojabonero6750]

Hi can I ask a Question? What is the similarities between B2B and B2C?

[@CanIndianChannel]

Its difficult to point similarity for example how do we point similarity between blue and red, yes they may elements from the same "VIBGYOR" so they are mixed in differently. Similarly have stark differences but looking at it through a macro level the revenue and methods to do business (goverment regulations etc) may be a few similar elements

[@samfenkz5926]

I'm building b2c before going b2b

[@rajukannanful]

Your video is gr8, may I know which software are you using this vedio preparation,

[@CanIndianChannel]

Hi Kannan I use videoscribe and sony vegas

[@keigorjai01]

I have question, is the advertising of insurance company a B2B?

[@CanIndianChannel]

Hi Keigorjai, if I understand your question correction and advertising agency is the business which handles advertising of insurance companies. If this is the case your business as an advetising agency is B2B because your end customer is a business and not a customer/consumer. Hope this helps.

[@meriahcharles9279]

which journals did u use from ebsco host?

[@rahatullah9042]

great

[@CanIndianChannel]

Thank you Rahat!

[@harrynguyen4267]

Can i have one of your documents you mentioned in this video?

[@CanIndianChannel]

Hi Hoang all documents are download on my website at www.i-canin.com

[@ifoodieTV]

What if your business is the middleman. You serve B2B & B2C?

[@CanIndianChannel]

Yes for example coke, they sell coke bottles to consumer and they sell coke products to Macdonads and other fast food companies. The macroeconomic is different depending on what section of the business you cater too. Hope this helps

[@ifoodieTV]

@@CanIndianChannel yeah but can I get some more info like how and what to do. Even though my service is TOTALLY FREE

[@CanIndianChannel]

@@ifoodieTV the B2B B2C analysis is more to do on how to cater your services to the end customer. For example if you are selling your product to a business and if they fabricate your product to sell to a customer then for you the packaging wont be as important. Let me know what your product or service is and I can assist you with additional information. [e-mail]

[@ifoodieTV]

@@CanIndianChannel I will email u the details in a month or so

[@ninaabedinpour6680]

Can a firm be B2C but also sell to both end-users and enterprises?

[@CanIndianChannel]

Nina Abedinpour , yes Coke is both B2B and B2C. It sells in retail stores which is when consumers buy it called B2C and then it sells to Mcdonalds(as a partnership) as B2b. For this example for simplicity sake I used coke as B2C only. Hope this helps.

[@ninaabedinpour6680]

First of all thank you for a great video and a quick answer!! So the two can actually overlap? But is it then possible for the firm to have a primary market?

[@CanIndianChannel]

Hi Nina, thank you for the positive words. I am glad the videos are helpful. To answer your question it depends on startergic intiative of the organization. Coke for example has a primary, secondary and tertiary segmented focus. So yes it is possible. However if you are a small business (ex.startup) with limited financial resources its better to establish and focus your vision as B2B or B2C and apply Kothlers phislosphy to them. Using this marketing derivates you are merely increasing your chace of success. Hope this helps.

[@ninaabedinpour6680]

It did! thanks!

[@JonasMondrup]

Yea it can be a hybrid company with B2C, B2B, B2G, costumers

[@gloriaxu2466]

B2B= business to business; B2C= business to customer.What's my understanding of B2B &B2C.i just found your video is very much different from my understanding.

[@CanIndianChannel]

Hi Gloria, apology for the late response. Which part of the video did you find confusing??

[@MrSefkan98]

Thanks a lot!

[@CanIndianChannel]

thanks sefkan

[@melara505]

I think the info was good for a basic class but assuming consumers don't buy products over a thousand dollars except cars and houses is naive and underscores the credibility of this presentation.

[@CanIndianChannel]

Brad O'Toole thank for the comment. Yes I agree with you, the video was put together to provide a basic distinction of B2B vs B2C.

[@yousefahmad538]

An accessory shop is b2c right?

[@CanIndianChannel]

Yes

[@beautyhairstylesmartlookfa1444]

Describe the social responsibility of business plz answer

[@CanIndianChannel]

Ensure that the business performs with integrity by valuing the employees, the enviroment and also having the best interest for their customers.

[@beautyhairstylesmartlookfa1444]

Plz hindi

[@CanIndianChannel]

@@beautyhairstylesmartlookfa1444 employees ko fair pay de, enviroment ki kyal kare, sabse important customers pe dhyan do profits peh nahi

[@ghufranzaheer1578]

I know that already, seriously??

[@CanIndianChannel]

Sorry if the video didnt live up to your expectations

[@Ace-is7ww]

What program or software did you use for the sketch themed slideshow?

[@CanIndianChannel]

Hi Mark, I used a mixture of Doodly and Videscribe...hope this helps

[@Ace-is7ww]

Can-Indian Channel I love the presentation you made!!

[@CanIndianChannel]

@@Ace-is7ww thank you!

[@akramelhachimi957]

thanks dude

[@CanIndianChannel]

Thanks Akram

[@lcmissac1088]

Sir Any 5 B2B product, any 5 B2C product send me sir

[@CanIndianChannel]

B2B products - Aerial Agriculture drones, Teknion Furniture, Nvidia semiconductors, McAfee Antivirus for business, Michelin Tires

[@CanIndianChannel]

B2C - Levis jeans, Timex Watch, Oakley Sunglasses, Samsung refrigerator,

[@varishadar8812]

can you please explain the term verticles??

[@CanIndianChannel]

Hello Varisha, Say for example you want to open a business for private jet service. You are catering to a very niche group (extremely wealthy) so your target audience is very specific. In an another scenario you want to start an airline service which is completely different from private jet service as you have to cater to various group of customers from very rich ones that you will purchase the first class ticket to economy purchasing passengers. In the case of the private jet service business it is called verticals or vertical business arrangment because you are focusing on a niche group whereas in the example of airline service you are using horizontal market where you have myriad of customers to focus on....Hope this helps :) please let me know if you need further clarification.

[@varishadar8812]

@@CanIndianChannel Thank you for your prompt reply.. It helped me but not much..☹️ It would be more helpful to me if you can simplify it a bit more (sorry for this, I am a slow learner,😞) and if you can provide with some examples of some of the known and familiar organisation or companies and then explain it to me. And also please understand that I am not familiar with business and marketing jargons so please explain it to me in a simplified way. It would be very much helpful to me... I understood what you explained but I'm still not very clear with it..

[@varishadar8812]

@@CanIndianChannel Can we say that when we focus on a particular group, or a homogeneous group, then it is a type of vertical arrangement and when we target on heterogeneous group, it is a horizontal type of market..? And are horizontal and vertical market are type of target markets?? Please explain whether I've got it correctly or not..

[@CanIndianChannel]

@@varishadar8812 no worries Varisha, don't condemn yourself as a slow learner there is no such thing...there only bad teacher ;) first imaging two scenario a glass tube and a tank. second imagining you as a business owner who will drop a fruit from the top of the glass tube and your customer are at the bottom who will eat the fruit. lastly I want you to imagine that your customer is one of your best friend. you know their taste and their liking so if they like sweet fruit you will drop in a mango from one end and your customet(your friend) will get the fruit from another end.

[@CanIndianChannel]

now on second example you are still a business owner and your customers are in a square tank (unlike previous example of tube). In this case the customer are people from your locality which you do not know well so you don't know their tastes and dislikes so rather than just sending a mangoes through like the first example your put in oranges bananas pear etc. Now the previous example where you used a tube was a vertical business and the second example where you need to satisfy a group of people needs and unsure of what group to target is horizontal business ....does this help

[@beautyhairstylesmartlookfa1444]

What are the benefits business to consumer concept .plz give me answer

[@CanIndianChannel]

Hello, advantage to serving to B2C is vast size of consumers and large markets(see point 2 in the video). Another example is low capital is requires to start a b2c, you dont need to have additional liability insurance etc. Hope this helps.

[@beautyhairstylesmartlookfa1444]

Plz hindi

[@beautyhairstylesmartlookfa1444]

Can-Indian Channel plz explain is long plz

[@CanIndianChannel]

@@beautyhairstylesmartlookfa1444 b2c main market bada hota hai. Is duniya main businesses kam hai aur log zyada hai. B2C shuru karne ke liyeh kam paiseh chaiyeh kyon ki appko insurance ya government registration ke zarrorat nahi hai.

[@beautyhairstylesmartlookfa1444]

Can-Indian Channel or iske benefits

[@dianamkv7792]

Hey, great video! Any chance you could email that list to me?

[@CanIndianChannel]

Sure diana, please contact me at [e-mail]

[@zenerdiode79]

why is she sooo animated

[@CanIndianChannel]

Thanks 😊

[@pocketman5510]

This isn't marketing You're just saying what each one is How do I MARKET to them?

[@CanIndianChannel]

Pocket Man appreciate your comments. The videos are made for MBA students where you have to understand different markets.

[@andylaush]

Are you looking for some opportunity? Please share your location.

[@teenamariewells3374]

Would you please email me the list?

[@NadaB-tw8yg]

How is amazon b2b? And thank you for your informations

[@CanIndianChannel]

Hi Nada, Amazon operates a marketplace where sellers ship products to Amazon wherehouses and amazon charges them premium to store their products and ship to customers. So if you look at this closely a business is selling products to amazon and then amazon in turns sells to consumers like you and I. So the marketplace sellers act as business and they sell to amazon as business so its business to business