tumblr aesthetics from the 2010s 🤓💻🎀

back at it again with another video about 2010s fashion. today we're taking a look at different aesthetics that were popular on tumblr during the 2010s from kawaii to soft grunge to hipster. we examine everything about these styles from their origins to their distinguishing features (and unsurprisingly, there's a lot of overlap). did you wear any of these tumblr aesthetics?
intro 0:00
must-have items 2:40
the aesthetics 9:42
blogger style 9:50
kawaii style 12:47
hipster fashion 14:22
twee fashion 16:04
swag girl 17:55
festival fashion 19:22
soft grunge 21:05
pastel goth 23:38
california girl 25:15
art hoe 26:58
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intro/outro by
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[@papkinn]

2010's - everyone wanted to be unique but nobody wanted to stick out

[@notimportant1430]

ok that's the best 2010's description i've found so far

[@TheKawaianKitty]

O.o, this is an actually good explanation

[@amiari3048]

OMG ITS IN WORDS!

[@chillfactory9000]

I like this comment especially since the whole "I'm not like other girls"/"I'm different" thing started up around this time, aka everyone tried to be quirky but really noone was trying to be too bold

[@jlo803]

I think that may apply yo many decades. That's how trends form, don't they? Cause they're popular

[@emmayoung330]

People also seem to forget that cottagecore and dark academia had their beginnings on tumblr. Kind of wild how much influence tumblr still has even after almost a decade

[@mmxxmxm]

I knew dark academia thanks to Tumblr so I agree with you

[@mamber4100]

@@stefanmakara373 Oh yeah I'm sure the clothing items were worn before but cottagecore and dark academia as specific aesthetics (used to be more activity based like reading or cooking) had their own communities on tumblr for several years before the names picked up popularity during quarantine on tiktok

[@Problempossum11]

A LOT of what is popular from those styles can be directly traced back to Mori and Natural Kei which were both Japanese street fashions that were popular in the late 2000's in Japan. They ended up getting international popularity through tumblr in the early 2010's. Even now a lot of the pinterest and traces of polyvore fashion boards floating around the internet that we associate with cottage core, fairy core etc. were actually created in the early 2010's during the J-fashion boom on tumblr.

[@LBVED]

right?? all the "cores" come from there and its pretty much alive like I see people actively posting fashion in tumblr and then other content creators talking about them in other platforms like this one

[@emmamartinshh]

I think I'm the only one in my city that still uses Tumblr I've been using it for almost 8 years now

[@sarahm8829]

Remember how literally all clothes had British flags on them for some reason???

[@emeliarose85lol30]

I think part of it was one direction was so big their fans were supporting them?

[@bielaggs]

@@emeliarose85lol30 kinda but also the london 2012 Olympics got everyone obsessed with British culture for a while

[@haileycampe1495]

It also didn’t help that British TV shows like Doctor Who, Sherlock, Merlin, and many others became SUPER popular in the US at that time.

[@gilly_axolotl]

@@haileycampe1495 plus there was a huge influx of British KZbinrs that became popular and many of them collabed with each other

[@SJisReading]

I had a shirt AND JEANS with it

[@lucia4217]

Red/1989 era Taylor Swift was the definition of of “twee” tumblr aesthetic

[@anakha_mohan]

In a good way 💝💝

[@monkiram]

I still love everything Taylor wore during that era and would buy it if I could. So classy, elegant and timeless in my opinion.

[@liawatson5789]

Yes! Especially I knew you were trouble when you walked in

[@juliac.4200]

okay, but remember when everyone was randomly obsessed with MUSTACHES??? like, mustache prints on everything for no reason lmfao

[@izzfizz9721]

OMFG I remember that,I had mushtashe EVERYTHING lmao, I had mushtashe pajamas a purse and even a mushtashe themed birthday cake

[@mariana2916]

English is not my first language, so I remember struggling so bad with the word "mustache" at that time lmao

[@beyah486]

right i was waiting for that section of the vid

[@roniapeterson6010]

i covered my razor scooter in mustache duct tape in like 4th/5th grade and i remember thinking it was so cute 💀

[@Ash232001]

Lets not forget the owl print and owl jewellery 😭

[@teadrinker1260]

Does anyone remember the "Keep calm and__". Like that was the worst.

[@jnnakle101]

It was everywhere. EVERYWHERE

[@misstricksandtipps]

Especially when remembering that it is literally from a period of war

[@knino7763]

I still have a black shirt that has "keep calm and carry on" on its shirt pocket that I thrifted 2 years ago, I don't wear it anymore but it's still in my wardrobe cause I have attachment issues

[@crunchygowon3681]

Some of my friends still use it

[@teadrinker1260]

@@crunchygowon3681 Not to judge but, wow.

[@melissatokidoki]

no matter what you guys think, the girl with the "obey" cap on the thumbnail has to be the most early 2010s thing i ever saw.

[@juannava4532]

That’s what comes to mind when I hear 2010s style, supras and snap backs were a must lol

[@onemillionpercent]

the swag era is my fav one i reject modernity embrace tradition by dressing like zendaya in 2013/2014

[@Angie_bae]

My parents thought it was govt propaganda so I was only allowed to dress in Neff lmao

[@Angie_bae]

But later on I think I ended up with a obey hat I don’t remember

[@AAAAAA-tj8xf]

Unpopular opinion: you gotta wait around 20 years to be able to judge a period in fashion *somewhat* objectively. Back in 2010-2015 we all despised early 2000s fashion, then in mid 2010s late 2000s/early 2010s fashion became uncool. Now look at us wearing late 90s and early 2000s trends and watching films from that era for inspiraton. In other words: 2000-2015 fashion is not better or worse than any other decade. It WILL COME BACK. Beware! (yes I'm terrified too) And 2 years later, I'm actually starting to see early 2010s inspo and influences pop up in online communities and smaller runways. When it actually hits the stores I'll just choose to stay comfortably boomer in my tastes, thank you

[@Ana-ty8sl]

Yeah, the ‘20 year rule’ first started with music genres.

[@basak000]

You are sort of right. Think of a teenager girl, she would hate her childself and thinks that she were cringey. After 10 years, she would miss that days and she would think that some of those memories were cute. 2010s were bad for me, i hated the trends that day and I still do. But 10 years later we will "remember" some trends were not that bad. Its kind of like nostalgia. 2010's will eventually come back and actually, Im starting to see some slight 2010's aspect. Unfortunately. But I do not think that terrible ones would come back.

[@kaeleighgilmore]

i never left the 2010s style but i haven’t adopted cringey shit like galaxy. i did. when i was younger of course, but not now 😭😭

[@Beelzebubby91]

I still hate 2000s fashion and I always will. It was a mistake.

[@Olivetree80]

I still don't like a lot of 2000's fashion, I didn't when I was in it, unless it's something like Willow's style from Buffy the Vampire Slayer. I prefer the 2010's in fashion.

[@lauraelena8212]

I will never forgive the 2010s for making preteen me dress like a middle aged teacher complete with the sock bun and infinity scarf

[@cbjgirl23]

same 😭

[@keinaluima12334]

same... it made my 12 year old self shop at ann taylor and loft... why........

[@user-is7xs1mr9y]

This happened to my best friend in highschool lol.

[@lambgaming1347]

I used to have one of those dollar store donut things for making buns.. 😭 wore it everyday then it broke lol

[@Sugar_s_spices]

Right lol

[@teadrinker1260]

Let's be honest we all had no idea what style we followed on 2010. We just wore everything and anything, regardless if that suited us or not.

[@swatchdog9094]

I just wore clothes my mom bought

[@ashlismith8596]

Lmao so true

[@imitationporcelain]

I can confirmo that I was wearing a cross tee ,galaxy leggings, and flower crown all together on a daily basis in college thinking I was so "fashionable"🤣 Like even my friends told me how they like my style ....

[@ashlismith8596]

I do wanna say that we each all have our own style, trendy or not, I bet everyone looks very nice

[@chillfactory9000]

my parents bought clothes for me in the 2010s so I just wore what I had in my dresser. lots of skorts and cute t shirts

[@linneaconnery3828]

Of all the trends that may come back, Im worried that the “thigh gap” will. Wanting a gap was on every tumblr fashion post and it was so toxic. I remember scrolling through “pro-ana” blogs and being morbidly drawn to it.

[@madeleineclaire222]

omg i’m so worried about that too

[@courtneycherry5582]

I hope not

[@madeleineclaire222]

@@elegerard yes!!! the whole aesthetic revolves around skinny girls with flat chests and thigh gaps. i wouldn’t say i’m plus size, like i can fit into a small size dress, but i’m a 34D and i def don’t have a thigh gap so clothes like low rise jeans and baby tees don’t work on me and it just sucks cause then i feel bad about myself

[@screameureka7029]

now ppl on tiktok are romanticizing the bony hands 😀🤕

[@dw13479]

The way my bones are shaped literally makes it impossible for me to have one, I felt so ostracized

[@echomae1814]

maybe its just my experience but back then it seemed like every girl was on tumblr looking at these styles but no one ever dressed that way in person, or even attempted to. no teenage girl could afford a whole wardrobe like this, or think of a photo-worthy outfit to go to school in every day. but despite the seemingly clear demand for this type of style, for a while it seemed like you couldnt find clothes in any colours besides black/white/grey or muted earth tones like beige, olive green, maroon, navy blue. maybe it was just in my area or my budget but the general attitude was: “only buy safe, staple pieces in basic colours so you can make as many outfits as possible with them”. so when this brief wave of holographic/neon/galaxy print stuff popped up in actual stores i was like… well at least people are having fun

[@aryuhs]

yea it seemed like only the aesthetic kids and celebs/influencers actually wore these things, most kids and people in general wore whatever was in stock at the store. and i think its always been like this for example the collective mind associates the 80s with loud neon tights under leotards, but everyday 80s wear was just a lot of brown and muted colors

[@martamossberg6989]

wait this is so true! like every girl at my high school just wore a sweatshirt and leggings everyday. and then if you bought one thing from brandy melville everyone would notice and compliment it

[@tamerebel]

I remember how the early 2010s were very neon and then it became muted later on, which I loved because it flattered me more

[@staceysaurusrex2630]

People definitely did go hard into tumblr fashion irl, but I was the perfect age for it at the time. I started university in the early 2010s, so I had my first experience of an income and freedom from school uniforms/ daily parental scrutiny right at the prime moment for that site to fill my teen goth heart with galaxy garter-clip tights, chokers and stud-adorned cropped bustiers. I did physics labs with stiletto nails. My black-pink-purple ombre hair stained my sheets. I developed a whole new eating technique to spare my deep plum liquid lipstick. I worked demonic tutoring hours to get my Litas and Docs (which I still have, wear and love). I'm not that girl anymore, especially after spending most of the last year in PJs, but I regret nothing XD

[@echomae1814]

@@staceysaurusrex2630 you are an inspiration to us all

[@adelia_khalid]

The galaxy print is nothing compared to the owl obsession. WHY was there an OWL obsession?

[@waterlemonandfriends]

Oh god you’re right Even I had an owl obsession- WHY??

[@corina.grindeanu]

not gonna bring up the moustache trend...

[@lestranged]

owls foxes hedgehogs and deer. antlers on everything

[@studiosherlen]

@@stefanmakara373 bonus point if you were also in the owl city fandom! *raises hand slowly*

[@freyahartley7640]

I’m getting flashbacks to an owl high-low dress I owned

[@afreepotatochip8765]

i love that we go "back in the 2010s" as if it wasn't 2 years ago

[@marymohr2799]

Oh gosh it was TWO years ago...

[@lordharry5994]

@@marymohr2799 the way I gasped-

[@shivanibatra7659]

Time doesn’t feel real anymore

[@joaorodrigues7993]

the early 2010s and late 2010s feel A LOT different tho

[@dominiquepocopio777]

OH

[@nutkja]

Honestly of all the aesthetics, Pastel Goth felt the most fresh to me. I remember when I first started coming across it around 2015 and thinking “finally something different and actually interesting”. The way it married elements of goth with japanese harajuku styles is a fascinating example of the coming together of two counter culture aesthetics from two very different parts of the world.

[@lechii4473]

Hell ye

[@Heezbungus]

YES AS A KID I ALWAYS WANTED TO LOOK LIKE THAT

[@gateway360]

Pastel goth gore art had a ridiculous hold on.

[@kittykittybangbang9367]

I wanted to be a pastel goth so bad because it combines my two personalities

[@talkingraccoon525]

i still love the asethetic

[@emmadenton1826]

I feel like I need a content warning before seeing Hipster Ariel. She truly encapsulates the early 2010s

[@peachybabe8540]

I don’t care what anyone says, tennis skirts are ✨timeless✨

[@Pinkhaloeffect]

literally 90% of my bottoms are pleated skirts lmao

[@fehlenkaulitzable]

Periodddd. Also I love chokers and I won't stop wearing those 🤡

[@AliaslsailA]

@@fehlenkaulitzable same girl

[@christyclarissemercier6359]

@@Pinkhaloeffect You're an icon

[@Pinkhaloeffect]

@@christyclarissemercier6359 omg bless u!!honestly wish i could show my pleated skirt collection here cos its what im most proud of 😭💖

[@musicislifefershur]

I think an honorable mention should be Disney Bounding. While not necessarily a collected style of certain clothes, it was definitely its own “aesthetic”, was insanely popular on Tumblr, instantly recognizable, and definitely entered mainstream fashion.

[@TheFeyRa]

What's that?

[@heartlknj]

@@TheFeyRa outfits inspired by disney characters, mostly worn when going to disney parks bc adults aren't allowed to cosplay as characters so they won't be confused for disney staff (or cast members).

[@elsie4802]

@@heartlknj like the obsession with Mickey Mouse ears or?

[@MAndSquared]

@@elsie4802 While Mickey ears can be included in a Disney bound, a Disney bound is mainly just colour blocking an outfit to resemble a Disney character. When people bound as Snow White they typically wear a blue top, a yellow skirt or bottoms, and then some red accessories. Just look up Disney bounding and you’ll see lots of examples on Google images. I’m not entirely sure about the history of people wearing Mickey ears, though wearing them isn’t exclusive to bounding, nor does every bound use them

[@elsie4802]

@@MAndSquared ohh I see thank you for explaining it so well!!

[@kaylajh]

taylor swifts 2012 album RED's aesthetic is literally the epitome of the tumblr aesthetic

[@caitlingill]

And 1989 too

[@chrisjeee]

I can't believe my youth is already an aesthetic 😂 I'm only 23 but feel so old

[@favoritequill9084]

Mock this fashion era all you want, but I will be forever grateful for it for popularizing high rise jeans. As an insecure fat kid, those pants made me feel stylish and cute. Some (many) of the other trends haven’t aged nearly as well but I’ll always prefer high rise pants over other styles

[@blueberrylu5964]

YES tho here in LatAm it took a while for high waist to become fashionable and available. I will only wear high waist jeans/skirts for the rest of my life.

[@Bellabirdtheoneandonly]

High-rise jeans are still a thing, its just that they have to be mom jeans now.

[@blueberrylu5964]

@@Bellabirdtheoneandonly nah I have normal skinny jeans with high waist

[@eggbert5482]

Right!! I’m never wearing low-rise jeans again

[@favoritequill9084]

@@eggbert5482 that is precisely the right mindset to have

[@jaxcas2132]

if you’re a teenager now enjoy your aesthetics and trends with no shame because you deserve to have fun! but don’t stress yourself trying to adhere to the trends. you just end up like all of us making fun of them 10 years later no matter what

[@user-is7xs1mr9y]

My auntie used to say this when I was a teenager. So glad I listened to her, but also I regret I listened to her lol. It was so much fun though.

[@jellytoni7262]

@@user-is7xs1mr9y Aww thats so sweet but also inspiring to do! Makes me want to follow this advice as well

[@leahnoeldickerson]

good point. i miss switching up my aesthetic every 2 months. now i just stick to my go-to looks lol

[@coolishmintz7212]

I want to, but im broke lol

[@jellytoni7262]

@@coolishmintz7212 mood HAHAHHAHAHAh

[@nutkja]

I will say that I remember the “twee” aesthetic being much more size-inclusive than others. I think part of this had to do with Modcloth’s larger range of sizes. When I think of this style I often picture a plus-size model.

[@midgelywid]

This is a really good point because while the most popular photos shown here lean extremely thin, there was a very considerable movement towards body positivity, and larger fashion bloggers were a big part of that. Retro inspired styles, because of their hyperfemininity, relative modesty, and figure flattering/hourglass enhancing cuts (including high waisted pants/shorts/skirts, which became a staple for everyone) became a strong option for a lot of average to plus sized people to embrace and show off their body shape, feel fashionable and feminine in a traditional sense (and thus fight perceptions that fat people can't be stylish or beautiful), and still have some degree of coverage or shaping to areas of the body they were less comfortable with. The number of plus sized fashion brands and bloggers that were hyped about high rise waists on every type of bottom was significant, especially since it allowed a reprieve from the super low rise, belly exposing fashion of the 2000s. Twee/retro inspired fashion was really important amongst body positivity fashion influencers of the time (think Tess Holiday), even if tumblr aesthetic photos prioritized stick thin bodies.

[@lena-yp4fd]

i feel the modern equivalent to this is the whole “alt”/indie thing on tik tok !! teenagers r gonna look back on it and be like omg the good old days when we wore bunny hats & leg warmers over our platforms & decorated our rooms with monster cans LOL

[@eminempreg]

Ngl kinda jealous of them in a weird way. I got into fashion in the last two years of my teens. I wish I dressed up earlier, even if it was embarrasing so I had something to look back on and cringe at but also reminisce

[@sexygothbadboylover6667]

@@eminempreg do it in 22 I dress how I want

[@emismith4655]

Alt is literally just biting off scene culture lol

[@lena-yp4fd]

@@emismith4655 yes and tumblr grunge was just biting off of real grunge lol i’m just making a comparison

[@jahdynj]

alt is just the gen z version of hipster they think they’re unique when they’re actually just the same as everyone else

[@kai6963]

I will never forget being an edgy 13 years old hijabi girl at the peak of the soft grunge aesthetic tumblr era and seeing blue haired halsey EVERYWHERE and wanting to have blue ombre hair but obviously couldn't so i just bought soooo many blue hijabs instead 😔

[@lemon_boii1074]

Wait does your religion not allow you to dye your hair? Cause otherwise you could just do it at home(if your parents allowed you) Either way, nice improvisation!

[@davidemascia3432]

I read the first part and imagined that you were going to speak about hijabs with mustaches, thick glasses or weird pattern lol

[@bruh-wc1gs]

@@kai6963 I had an ombré, I did it for myself, not for others, so wearing hijab wasn’t a reason really for me not to dye my hair if boys wouldn’t see it.

[@toxicsugarart2103]

Improvise, adapt, overcome.

[@alyssapinon9670]

@@davidemascia3432 omg I’m crying thinking about this 😂

[@saragp8291]

I think that many people don't hate 2010's fashion by itself, but the correlation of being what they wore when they were teenagers, a phase where we feel insecure and don't have a developed sense of style, so we end up cringing at it no matter what trend it is.

[@kiks4757]

This! For me I looked soo clapped 🤢 deffo my tomboy pick me girl phase cause I thought I was soo cool caused I liked marvel + dc and mine craft 😭 never going back to that I’ve changed soo much

[@xakirax_8864]

@@kiks4757 This was me! 🤡

[@noelle9685]

yesss also the fact that since we were teens, many of these items just looked cringey on us since we didn’t know how to actually style anything. so i agree that we def associate this era of fashion with cringey awkward teen style.

[@quenotedariayo]

That's what I feel about the 00s fashion... I wore those dresses over jeans that everyone hates lol

[@neengreen6122]

I feel this way too. My mom is the same with 80s/90s fashion because that’s when she was a teenager. Now I get how she feels when I see coral and mint skater dresses

[@iyannahall7562]

i would love to see a video about the the vaporwave aesthetic of 2012ish-2015!! although it was mainly about music the subculture definitely influenced how people dressed as well. windbreakers, hologram platforms, see-through skater skirts + biker shorts, 90s fashion

[@chynnaurl]

Same sis. U love Vaporwave?

[@flawedsanity]

Would also love this

[@madelynstrutz]

Nice. Haven’t seen any fashion bloggers reference vaporwave yet 😋

[@natsinnett9751]

Gonna be honest, the “blogger style” activates my fight or flight response.

[@m00nrac00n]

They are all "Girlboss" now. MCM Marketing Manager.

[@lincolngunning1733]

Not like other girls trope

2010 Tumblr just feels like a bunch of basic fashion styles with florals, dresses, and scarves.

[@christineh86]

Because of the economy at the time, the fashion was a bit boring and basic she said in the beginning of the video

[@KateKatastrophe]

I still love a scarf ngl

[@TTTups]

i don't see young people wearing scarves around their necks anymore so that's something

@@TTTups scarves make my skin itch like hell lol

[@trn228]

And a sprinkle of depression

[@sophia5774]

Can't believe you went this whole video without mentioning alien Ts.

[@anyone1111]

Omg I can’t believe I forgot that lmao😂 what a time!

[@Gr95dc]

omg so trueee! they were EVERYWHERE

[@potatowithgooglyeyes2458]

or mustaches

[@shivanibatra7659]

@777camfairy oh god I never knew where people got them

[@elisazouza]

@@potatowithgooglyeyes2458 righttttt

[@kyrasjolund8163]

I've definitely seen the "soft grunge" "1975/ arctic monkeys fan" style come back a little on tiktok but in a nostalgic way. Instead of using the 90s inspiration, the tumblr style itself is the inspiration.

[@nettie.97]

the shorts + tights combo had me in such a chokehold in 2014-15 💀💀 that was mainly what I wore to high school combined with a basic sweater/long sleeve shirt. I remember getting compliments from other girls who I saw as "popular" or "basic", which made me feel soooo cool despite how simple the look was in hindsight lmao

[@faithtinywishes8232]

Hey that combo looks badass! I still wear that when the weathers cold enough

[@AmaniEats]

This video should be called "clothes that you can still find at TJ Maxx".

[@Yourfeetarestinky155]

Plss💀

[@eatyourcevapi]

Girl 😭😭😭

[@extrzq]

YOU AINT WRONG💀

[@seewendy1]

Oh shit 😂

[@emilee-has-legs]

omg 💀💀💀

[@slasurkit6032]

when i was kid this tumblr style was everything for me

[@LifeEllen]

Yes same!

[@user-us7py1cy2k]

It was so hard for me to find any black fashion bloggers on that site.

[@slasurkit6032]

@@user-us7py1cy2k there was only pale white girls. as a middle eastern girl i thought i was ugly because chothes look different on me.

[@dacringeyfangirl]

Wow I’m the 666th like lmao

[@StephanieS031]

@@slasurkit6032 im white but i thought i was ugly cuz every girl was skinny there 💀

[@Emblafant]

I really appreciate you trying to pronounce Fjällräven. But when you said it you pronounced it like Fjällröven which translates to “the mountain ass” instead of “the mountain fox” and I could not help but laugh 😂💛

[@idapalo3026]

4:37 FUN FACT: Kpop girl group f(x) is actually popularly known as the one responsible for the pleated skirt trend in South Korea. They wore it a lot during their album promotions for Rum Pum Pum Pum in 2013 that it became popularly known as the "Krystal skirt" after the group's center, Krystal Jung!

[@animefan462]

I think a fashion style that overlaps with a lot of styles here was “dork” style, which was influenced by tumblr fandoms as the 2010s when being a nerd was cool now, and things like comic-con becoming less stigmatized. This fashion included a lot of fandom shirts , buttons, coats, suspenders, cardigans, big glasses, died hair, etc. Its basically hot topic when they transitioned from emo to fandom-y

[@ninjaexitonly]

YES oh my god. That was exactly me and my group. Cringe

[@user-is7xs1mr9y]

Thank you, now you just gave me war flashbacks lol.

[@anarudiaz]

Flash backs to the Doctor Who t-shirts ..

[@ninjaexitonly]

@@anarudiaz YES i had like 10!!!

[@ceciliatoledo837]

i was that 😭🗣 still have way too many fandom t-shirt’s nowadays

[@MrsDaedalus_]

As an Asian, more specifically Chinese, the so called Kawaii style is still a style that is fairly popular in China, South Korea and Japan. It's a little modified of course as now the aesthetic leans to princess or fairy aesthetic. So, it's not true that it didn't had an impact in the fashion world. Please, don't make the western world or the US be the centre of the world, bc it's not. The fashion world is not specifically western fashion.

[@joyce3003]

good point

[@pulped69dago91]

yep i feel like ppl underestimate the impact that the fashion from east asia had on teens. especially on tumblr where alot of teens grown up watching/reading east asian media like kdramas and anime.

[@FearieStarGirl]

This! I've noticed over the past 5-7 years trends in Korea and Japan trickle over to the West like a year or two later (sometimes several years later)! For example, thigh high socks was a big trend in Japanese fashion during the mid-late 2000s and weren't widely available in Western shops until 2013/2014. I can't comment on Chinese fashion, since I'm not very familiar with it. I do know that aspects of Chinese fashion, like Mandarin collars and certain textiles/fabrics, cycle through Western fashion consistently throughout the 21st century.

[@mariambarry9269]

Japanese street style is having a big impact here. You can even see it on tiktok with the socks, e-girls, and etc. I can even see a bold harajuku style influence

[@mariambarry9269]

very true

[@Amsayy]

The largest community revolved around fashion? Damn I really would have guessed it was superwholock lmao

[@tamerebel]

Oh definitely the latter haha

[@courtneycherry5582]

😂

[@angelayellowlife]

The largest community revolved around eating desorders and PRO ANA/PRO MIA

[@flawedsanity]

@@angelayellowlife Yeah, sadly true

[@ross9944]

By far the cringiest thing that has ever happened (in the history of the world).

[@taraannbigeault1322]

I feel like it’s super important to remember that the majority of these trends were inaccessible to anyone without a thigh gap

[@angelayellowlife]

And it was part of the most awful part of tumblr PRO ANA AND PRO MIA.

[@marieoconnell6191]

@@angelayellowlife Pro MIA?

[@cindymiranda2376]

@@marieoconnell6191 bulimia

[@rosealldays]

that typically was drawn to the soft grunge and emo kids... if you look at the other styles most celebrities didn't have a gap and it's not something you should fixate on

[@rosealldays]

every generation had a thigh gap "pretty and popular" girls. even today

[@MarthiiEs]

I'm getting crucified for this: skater skirt looked good on anyone and needs to make a come back

[@juledbird]

Nah, you're right and you should say it

[@mmadi20]

Skater skirts are an iconic and timeless piece and I’ll never stop wearing them even though I’m 24

[@noronahahaha]

I had a problem with skater skirts. I have a rectangle body shape and some love handles. The two skater skirts I had always my stomach look extra paunchy. Perhaps if my waist were smaller compared to my hips. It seems nice that the waist is smaller, but the lack of structure in the rest of the skirt…never could feel confident in it

[@australianmagpie2221]

@@noronahahaha maybe it’d work with a small crinoline. It would accentuate your waist.

[@Yanniee.]

Skater skirts are kind of back but nowadays we call them “pleated skirts”

[@kannibalwherm1975]

this really just showed me how cyclical things are, no trend ever really dies, it rebrands and evolves and that's it

[@milica730]

Exactly. Watch this clothes in 10-15 years again, just a little modified so we have to buy those

[@user-is7xs1mr9y]

My mom has been saying this since she saw me wore fishnet fingerless gloves in 2005 lol.

[@flamingo6828]

I want 1930s dresses to come back :( but this time as androgynous fashion for everyone to wear

[@onemillionpercent]

yup exactly because i see a lot of these aesthetics, just more modern, today

[@clockworkchan2530]

Unless it's the mustache tread, which is (in my opinion) better if it stays that way

[@user-wq8sd2qc4u]

believe me, as someone who has been a near daily user of tumblr since 2008... I truly KNOW just how much influence tumblr has and how much of movements on the internet began there, which are becoming increasingly relevant in today's politics

[@null0634]

idc what anyone says i think the 2010's soft grunge style is so cute and i'll still be wearing a black choker while trying dress like sky ferreira

[@eggs4073]

I feel like the one thing I remember the most about the early 2010s was how there was a hot minute where EVERYTHING was this same shade of pastel sea foam green. Like, you could not walk into a store at the mall and not have that color thrown right in your face the moment you walked in.

[@gratefuldead4714]

with that i counter this: the time where every item of clothing was army green

[@Gr95dc]

omg yes! and it's a color I really dislike besides in a few items

[@iHadSomethingForThis]

Mustard yellow was up there too

[@lilianacampana4097]

yes omg.. i had liked it so much that i painted my room that color and all the decorations were the same color 😭

[@eggs4073]

@@lilianacampana4097 oh man same tho 🥲 9 years later and my childhood bedroom is still unfortunately sea foam green

[@sopianae.]

Funny how you call these fashion trends "childish" when it is was mostly worn by literal teenagers. Like, thank god it looked "childish" and I wore peter pan collars and circle skirts as a 14 year old and didn't look like a 20something as many instagrammer/ tiktokker teens do now. 😭

[@invisible3972]

I was also thinking this but not in a demeaning or creepy way like, in comparision to children/teens today we had the chance to be kids and experiment and be sloppy in our clothing in search of our identity, but nowadays style is "set" and everyone looks like tiny adults. I'm not trying to come off as superior but there's certainly a missing stage here.

[@rachaelrichards8283]

It was a fun time to grow up in for fashion, it felt oddly safer than now to me

[@Crawlingdreams418]

true. teens these days grow up too fast. and, unfortunately, since you can't get a job in my location if you look alt, adolescence is the only age group when you can do it without serious things at stake. kids and teens should have fun, they're not celebs and not adults yet. they'll have plenty of time to look "sophisticated" because at that point in their lives, they won't have a choice, so it's better for them to mess around while they still can

[@ilianoor6870]

You'd feel like an adult too if your generation is getting constantly threatened with the end of the world /j

[@Crawlingdreams418]

@Richie mate, people have different experiences. plus, given the internet is for almost everyone, chances are, we live in different locations. that's just my experience. teens in my location do look like they're in my age group, I didn't exactly get it out of my imagination

[@thepandoricaoffandomsbacku7349]

The 2010 is unforgettable, you can hate it but can’t deny how iconic it is🤣

[@janelm7645]

i was in middle school from 2010-2014, i truly dipped my foot in EVERY SINGLE ONE of these aesthetics bc i literally didn’t know who i was or where i belonged

[@averyjeanne]

I still love the “twee” look. You can see remnants of it in dark academia and cottage core, which are two aesthetics I draw on heavily. I take pride in my librarian style and you have to pry my Peter Pan collar from my cold dead hands.

[@showchoir2056]

Ikr I still love the twee aesthetic too

[@libelulaocre500]

Same!!

[@alyssapinon9670]

A mood! Peter Pan collars will always be a staple for me.

[@emmadenton1826]

I think the twee style is one of the styles that is still the most relevant, maybe even more so than soft grunge

[@juliaz7845]

Same here! I'll never give up my collars. I've been loving that look for more than ten years.

[@xohyoshidae43]

I’m surprised you didn’t mention the absolute monstrosity that was the ‘moustache’ trend. It will forever be an iconic, but cringeworthy trend. I hope it never sees the light of day again.

[@EstherRab]

I literally had a neon yellow moustache ring and proudly wore it with my moustache shirt (which I of course DIYed to a muscle tank and spray painted the moustache on top haha I swear I can’t make this shit up😂)

[@HetaClaude]

moustache trend comes hand in hand with the square glasses trend highkey

[@GiannaCamilla]

I feel like the moustache was simply replaced by pineapples and cacti/succulents which we still see so much today. Especially in decor.

[@Ira.1]

And avocados. How can we forget the avocados

[@m00nrac00n]

Moustaches Union Jacks Fries/Fake McDonalds Avocados Owls Infinity Signs Cacti The lips from the Rolling Stones Print Mania bssically...

[@Tina_Bo_Binaaa]

All I know is I’m keeping these clothes for my kids cause for sure they will come back in 20 years. Weird how I was and still am a huge tumblr user. So this was definitely the evolution of trends I went through. I am a still huge fan of pastel goth and the more grunge looks. I’m a huge art hoe now. Great video.

[@pixelpudding3914]

Lolita and kawaii fashion isn’t trying to be childish it’s just supposed to be cute 😫😫😫

[@LaraElleJones]

Sorry but it is definitely trying to be childish ahhah

[@pixelpudding3914]

@@LaraElleJones bruh-

[@LaraElleJones]

@@pixelpudding3914 Are you actually going to make a point or just continue to prove mine by having no rebuttal? hahahah

[@pixelpudding3914]

@@LaraElleJones Huh? What? I’m not even trying to be sassy or anything, I am legitimately confused at what you’re trying to say. If English isn’t your first language I do apologize if this comes off as rude but I really don’t get what you’re saying here.

[@pixelpudding3914]

@@LaraElleJones it’s meant to be a cute fashion, cute doesn’t mean childish. Again, I don’t get what you’re saying here.

[@Ella-zf7ur]

hipsters piss me off the most because they hated so much on "basic people" and still dressed pretty similar to them, only on a darker color palette and switching the floral print for plaid... and they acted like liking coffee and wearing glasses was a personality trait even though half of the world population does that

[@CheerUp2]

I was very much unknowingly hipster. I had glasses (had them since i was a kid and still need them), I was into punk and indie music, I was an artist and everyone knew me as the art kid, and dressed more alternative, and I hate coffee which is funny. But I totally agree that basically all the fashion was the same but darker.

[@science3816]

They all said they weren't basic and always how unique they were but when the style went out of trend they abandoned it in the blink of an eye.. the irony

[@hoon-ism]

dont call me out like this lmaoo 2010 me gives me nightmares

[@secret3811]

I remember watching KZbinrs going like "don't be basic" the cringe from my memories

[@amyhatch3761]

I didn't come her for my 14 year old self to be attacked 😂

[@anitaracheva350]

As an ex-tumblr kid who spent a lot of time looking at fashion pics, I'd like to make a note about the "kawaii" segment of the video. While I was too young at the time to remember the intricacies of how or why this style gained popularity, I will say that I don't think that the style originated from sweet lolita. Rather, it was a combination between various j-fashion styles and the mainstream western trends at the time. If memory serves right, the style here dubbed as "kawaii" actually encompassed different j-fashion styles that had active communities on tumblr: himekaji, otome, fairy kei, and yes, lolita. The photos shown throughout this segment of the video mostly belong to the himekaji ("princess casual") style, as far as I can tell. There was also a significant overlap (as there always has been, at least in the West) between these j-fashion communities on tumblr and the broader tumblr fandom culture, *especially* when it comes to anime. Anime (at least in my personal experience) is the most common way that people get exposed to j-fashion, so that was incredibly influential to the aesthetic as a whole. This is why items like pleated skirts (a nod to school uniforms) and t-shirts and crop tops with anime-style graphics were so ubiquitous to the style on tumblr. TLDR: I don't think it's entirely accurate to say that the tumblr kawaii aesthetic originated from sweet lolita. It instead combined several different j-fashion styles with mainstream fashion trends. It was also heavily influenced by anime, both in terms of the literal clothes worn by anime characters (school uniforms), and in terms of the overall emphasis on bright colors and 2D graphics.

[@trulyAmatulHaqq]

YES! I did not have the patience to type all this up so thank you for informing! Japanese street style was some of the freshest fashion on the market at the time and it went on to inform so much of what the western market wanted

[@Mizuki101Ikuto]

So true! As much as I love this channel, they don’t really talk in depth about j-fashion when talking about 2010s trends. Like how pleated skirts were also from j-fashion, not every trend is linked to sweet lolita. there is so many sub genres when it come to japanese fashion that made it into the mainstream fashion scene and not all of them are just sweet lolita

[@kaliora7047]

Thank you for expressing this better than I could! There's more to jfashion than just lolita..

[@EmberWing23]

As a lolita, thank you. You are exactly right. I was surprised when it was attributed to sweet lolita rather than himekaji, otome, fairy kei.

[@winter3064]

a lot of the aesthetic reminds me of outfits you'd see shojo manga characters in as well, which aligns with the anime influence you mentioned

[@wummyworm]

i dressed in the really cheap "kawaii" and "pastel goth" inspired clothes i could get my mom to buy as a teenager-- now, i'm an adult, and dress in "jirai kei"! i think it's a perfect blend of the two, and it looks more 'grown up'.

[@lexiesawyer1583]

I’m having such second hand embarrassment right now. During that time I wanted to be a tumblr girl so bad. I actually thought I didn’t have any of those clothes but I literally had all of it. It was just more age appropriate for me. I was starting high school. No wonder my mom was so sick of my shit. I had this aesthetic down to a T

[@kora2002]

I'm so scared of the fashion trends of the 2010s coming back in like 15 years. If i see one person in mustache leggins i will evaporate💀

[@dc9067]

Watch out for 2035 💀💀💀

[@xakirax_8864]

💀

[@estersilva7804]

Lol

[@sageo7618]

Mullets are back so anything's possible at this point.

[@worstusernameintheworld9871]

@@sageo7618 lmao ikr

[@xColdNostalgia]

"Twee fashion" was actually more commonly called Granny Chic on tumblr back in the day.... and I don't think I've ever abandoned it lol

[@JustMe-mp6vu]

SAMEE!! I personally think it was one of the cuter styles from the 2010's because it was classy and incorporated vintage fashion 👏👌😁😉😊🤗

[@xColdNostalgia]

@Cordelia Thompson Or just, y'know... ' 'Granny Chic' as that's what it was called back then

[@smcphee8499]

It’s cottagecore now

[@hibiscus10moon]

i agree granny chic was more heavily used, tho “twee” was also a music trend enjoyed by hipsters alike.

[@CheerUp2]

Yeah I was on tumblr during its prime and never once heard it called twee fashion, is was always granny chic

[@rachealwashington5662]

A lot of these 2010s aesthetics are actually just sub fashion categories that we still use today. E girl is just Pastel goth without the pastel. Soft girl is just Kwai style without the Japanese influence. Not much has changed except for clothes are more revealing now. The 2010s was more inventive and memorable while now the styles are all over the place and literally throwback from the early 2000s or the same styles but different names from the 2010s.

[@graffiti9145]

To be fair, there was a lot of 90s and 80s throwback fashion back in the early 2010s

[@katina8618]

As someone who lives in Iran there was not much variety in fashion aesthetics ( or you can say there was not any aesthetic) but with the rise of internet we got so many inspiration from outside world and in the past ten years you can see some similarities in generally iranian fashion to soft grunge , goth ,art hoe and also basic fashion .

[@tiffanyferg]

What a blast to the past!!

[@usersareoverrated5652]

yep

[@ghost.master343]

Oh heyyy! I watch you☺️

[@kingofpointless]

Isn't it 'from' the past? Unless that Brendan Fraser movie lied to us.

[@liz-c39]

@@kingofpointless it is

[@liz-c39]

@@kingofpointless Brendan never lies

[@Pinkladyisv]

I know a lot of people seem to hate this decade’s clothes but I really had a blast dressing myself during that time! I was in my late teens/early 20’s and I loved tumbler. I was so excited when I finally got my American Apparel skirt! I definitely was a big fan of soft grunge, hipster, Twee and Kawaii influenced fashion. You’re absolutely right when you pointed out how a big part of fashion then was to use your items in various different ways. Thanks for the trip down memory lane!

[@alyssab90]

People always hate stuff from one decade ago! But then, usually the trend comes back in a different way. I feel like most of these items only look dated if you style them exactly how they did then, but a lot of pieces could still be worn today.

[@catmoon-]

Same for me. Except for some things that I'm glad are gone. And honestly 2000s fashion is much uglier to me in general and yet a lot people love it now. So in a few years people will be rocking their vintage mustache shirt from the thrift store 😅

[@MagieUrisha]

@@catmoon- Honestly a friend and I were fans of the 00's and 60's looks before it came trendy and now that it is WE ARE LIVING every decade has it's come back! but still, wear whatever u like, that makes you unique~

[@marohoh]

I was definitely Kawaii / Blogger style kind of teen.

[@TheLeah2344]

I loved Tumblr as well but I hated the 2010’s. I went through a lot of traumatic stuff during this decade. The music started to suck during that time as well. I definitely don’t want to go back.

[@coreno96]

omg the pictures you used, i havent seen some of those bloggers in so long! i remember reblogging their pictures on tumblr lol

[@liv7470]

as a psychology major I love your content and the professional editing, presentation and word use. Not to mention the informative content with emphasis on psychology or sociology. Thank you! This was a great video.

[@semnome6059]

Idk why but these clothes fits in any nickelodeon sitcom character

[@sharonfrancis7663]

and disney i feel like disney and nickelodeon get there style from tumbler

[@molls127]

@@sharonfrancis7663 it's quite possible it was the other way around

[@wafflesyummy3141]

i wish you cited iisuperwomenii because she was the EPITOME of “swag girl”

[@EstherRab]

SAU also her disco pants

[@Annuii.i]

Fuxking LITERALLY

[@TomikaKelly]

YES, Lily Singh was good for this!

[@lolkayleen2757]

THAT'S WHO I THOUGHT OF HAHA

[@cammyr12Productions]

Yes wow

[@Black_mocha1]

These styles are way more attractive than the nude tones everyone is trying to go for now. There were a lot of aesthetics to choose from to match your personality. And it left room to be creative and individualize yourself

[@redscare582]

The weird yellow filter is also a staple of 2010's

[@katjarainer4974]

tumblr grunge is still a vibe tho

[@lordewheresthealbum9939]

RIGHT?? i absolutely love the tumblr 2014 grunge aesthetic reminds of listening to the AM by the artic monkeys for the first time

[@retrogradesaturn]

I’ll always love it

[@worstusernameintheworld9871]

ikr, sure it's a bit toned down as opposed to most alt fashion/subcultures, but it's perfect for an actual alt kid like me when I'm too lazy to dress up in several layers in hot weather lmao. It also works for me when I'm trying to go to places where there are dress codes and I still want to be seen as "alt" (also, strict, conservative, religious Asian parents). Also, minus the romanticization of dr*gs and mental illnesses, the music and everything else is really chill. :)

[@sophiamazz8911]

I agree

[@lovefromshirley]

Forever 21 etc thrived on these. Each section in that store suited a different one of these aesthetics and as much as I hate the store, they did a great job confusing all of us on which "type of girl" we wanted to be.

[@elle8629]

YES forever 21 always had clothes that pertained to every one of the aesthetics shown in this video and even the patterns like mustaches, animals, glasses, cliche phrases, and etc. they excelled in fast fashion trends lmaoooo

[@creepygal800]

While I still think a lot of these trends look great, god, the 2010s were so fucking gross and cynical in terms of how we commodified the SHIT out of the concept of being unique and quirky. I wish we'd stop labeling stuff as alt when celebrities are walking around in it and receiving nothing but praise for how great they look.

[@gabbyvelasquez3767]

this was such a dose of nostalgia i think i participated in almost every trend here

[@buttybuterson3006]

No but we need to talk about the hold that electra heart had on tumblr too😭😭

[@choux8372]

Yes!! She was a total style icon

[@chiaralinnea4335]

The primadonna music video used to be my religion. Impeccable aesthetics

[@CheerUp2]

You can tell who was basic vs alittle more edgy. If you liked Lana del ray you were more basic while if you like Marina you were alittle more indie

[@slimebadger]

the tumblr style feels so nostalgic in a horrible way. it looked so cheap and i wish instead it looked more stylish while still being the low price those clothes were

[@sharonfrancis7663]

Yes

[@lordewheresthealbum9939]

definitely gives off sale section of a forever 21 even for celebs that were wearing these fashions pieces

[@slimebadger]

@@lordewheresthealbum9939 clearly in this case money doesnt equal style, but neither does the forever 21 sale rack

[@foodham3277]

I mean the price of clothes are grossly cheap ($10 for a shirt is definitely not paying the people who made the shirt fairly) and the 2010s is a great showcase of why making clothes cheaper and fashion cycles faster are bad. The decades clothes were a great example of "you get what you pay for".

[@AmyWantsAFairytale]

@@lordewheresthealbum9939 especially the pastel jeans with floral peplum tops and statement necklaces.

[@ansvangasse7644]

It's hilarious how we all used to pose with our toes pointing inward

[@Nocomment552]

It was to create (or at least try to) a thigh gap, which was popular up until the end of the 2010’s.

[@yubyub335]

Give me any 2010s outfits, i'l wear them. Idc what people say, fashion is fashion, it always comes back, it never goes away, nevermind what critics say.

[@goldenheartedliar-196]

This completely reminds me of the “Supernatural” fashion trend in fandom. Ripped blue jeans, a black tee or tank, and then a layer of flannel with brown leather boots or combat boots was the basic staple. I remember this one girl who switched from glasses to contacts because she said “it was more practical to hunt in” (referring to the show). We all felt like badasses with our salt and iron packets in our bags lol

[@charlotteodonnell8175]

I feel like fandom influenced a lot of people? Like I remember seeing posts on how to subtly cosplay Sherlock, Harry Potter, and Dr. Who characters, and I've seen a lot of comments talking about Disney Bounding being a thing.

[@goldenheartedliar-196]

@@charlotteodonnell8175 I definitely remember that. There was one hundred percent an unofficial uniform in the Big Three spaces, and lots of people took inspiration from their primary fandom. You can still look up those uniforms online and it’s very basic but still indicative of where it comes from

[@phantomoftheoperatic1753]

Jesus I did all this. I looked at Dean inspired style boards and everything 😞

[@goldenheartedliar-196]

@@phantomoftheoperatic1753 we are all cringe 🤘😔🤘

[@dio1803]

omg and also wearing the really big coats? usually wearing like trench coats that were brown or black bc of bbc sherlock and castiel… please tell me i’m not the only one who remembers

[@pheobebuffay8693]

like we are making fun of 2010s fashion our kids will make fun of 2020s fashion too this keeps me up at night :/

[@shalonanwar6882]

It’s not going to be our kids making fun of us. It’s going to be Gen Alpha making fun of us the way we make fun of millennial fashion now.

[@annaisntcool]

2020s fashion is fugly so the kids are alright

[@pheobebuffay8693]

@@shalonanwar6882 omg they are 5 or 10 year old right now that doesn't make it any better

[@shalonanwar6882]

@@pheobebuffay8693 all my siblings are Gen Alpha (I’m Gen Z born in 2003) so I am fully prepared for the onslaught in the 2030s.

[@pheobebuffay8693]

@@shalonanwar6882 maybe it's time for me to prepare too for the cocomelon monsters

[@netiii]

Honestly can’t wait to see what 2020’s fashion trends would look like.

[@floweur5810]

Yeah and how we are going to look back on them 🤣

[@bastian9693]

Cyborg.

[@lincolngunning1733]

I'll be the nose up to money wearing something inappropriate and sex derived funny being real and sharing money of being the newest design guru

[@lincolngunning1733]

​@@bastian9693 22:10 22:22 22:23

[@lincolngunning1733]

Don't choke on words that are bigger than you ability to use them you'll choke like a chicken

[@chewie221b]

For me, it was the Fandom side of tumblr that ruled my taste in fashion which were subtle cosplay looks from your favorite characters that other fangirls could recognize, but not everyone. Funny how that wasn't mentioned...

[@catttyun]

Listen, soft grunge is simply the superior aesthetic

[@Nyxthebat04]

Fr. It's always gonna remind me of being 15.

[@audrey9able]

As a rock fan and into their subcultures, it is up there.

[@bbbbbbbbbb0]

My fave aesthetic of the early 2010s tumblr days.

[@somedragonbastard]

Fight my distant appreciation of pastel goth, coward

[@margicates553]

Oh the black shorts over black tights and leather jacket. Yeah I liked that one too.

[@esperanzanoemiescobarherna2160]

Can we take a moment to appreciate converse shoes being worn in every style? Like it works for everything even now. You should make a video talking about Converse

[@kayng9018]

Yes!! Vans and Toms too!!

[@Bellabirdtheoneandonly]

@@kayng9018 Don't forget docs!

[@molls127]

converse (or chucks as they were known during the height of their fame in the 80s) were actually pretty stagnant in fashion up until very recently

[@Mf7d89]

They're timeless shoes! i just bought my first pair last year

[@96PLAID]

I don't think "kawaii style" was based off of sweet lolita fashion. The "kawaii" style at the time was just what was trendy in Asia at the time. One could say that there was a kawaii influence within the trends but it wasn't what made the fashion it self. The right term to call this would be k-fashion or j-fashion at the time.

[@MoreGoneNahhh]

Another thing that was incredible trendy on tumblr was the specific trend of certain body parts. Having a thigh gap was trendy (and beautiful), having your ribcage show was trendy (and beautiful),having hip or collar bones be more prominent/exposed was trendy (and beautiful). It was 2010s equivalent to the "heroin chic" trend in the early 90s. I can't tell you just how many girls in my elementary school had ED just because of that trend. It also didn't help that those "trends" were going around while we were 12,13,14,15 years old and going through puberty and teenage years made it much more harmful.

[@AN-hl3xn]

I feel like in the 2010s, you could only look stylish if you already looked like a tumblr-girl model. I'm really happy for todays teenagers that there's almost every type of jeans in style. I think i would've hated myself a lot less if there weren't only skinny jeans in the stores. I also feel like (maybe with the rise of tik tok) everyones more used to see more extravagant, colourful, fashionable looks and so it's more accepted. I grew up in germany, so maybe this is a german thing, but if someone would've walked in class with a skater skirt (or anything else besides skinny jeans and a basic or flannel shirt), everyone would've been weirded out

[@becca9271]

i completely agree in the 2010s i felt i couldn’t really express myself with the available fashion but there’s so many elements of trends from the 2020s so far that i’m in love with and feel so happy wearing and also like i can really experiment with stuff

[@elli3352]

Hey I'm also from Germany and yes, people here dress so boring it's painful. I always loved extravagant fashion and make up. Also I fecking love dramatic ass people, they are more fun. Fortunately I didn't care about the other people in my school back then, I was always a loser so feck the other people. They also saw my political views as pretty radical, nowadays they are all widely accepted. Go figure. Of course my peers were a bit weirded out with my fashion choices sometimes and the teachers even more but at least I had fun. What I want to say with that, to everyone, feck other people. Do what you like. The things you think and the things you wear will be accepted in a few years and if not, no one will remember in 5 years from now what you wore and what you said. So go and dye your hair neon green. Wear those funky 70s dresses. Wear make up as a guy if you like. Feck 'em all. Cause you are worth it honey.

[@AN-hl3xn]

@@becca9271 Same!!

[@AN-hl3xn]

@@elli3352 i also love dramatic people, but as a teenager i just hated myself and too insecure for being myself. I‘m happy for you that you always expressed yourself! :)

[@assholebyginger]

"I also feel like (maybe with the rise of tik tok) everyones more used to see more extravagant, colourful, fashionable looks and so it's more accepted." Yes! For sure.

[@gateetafeliz4483]

The Yoga aesthetic was missed. The athleisure. The Harem Pants. Basically the rich Hippy Trustafarian aesthetic was needed here.

[@partytime8092]

The fucking Yoga aesthetic.... God, that takes me back.

[@gateetafeliz4483]

@ankitha mahesh I have these Indian-Harem-ish type pants that my bf's mom bought for me. I like them, but there's definitely a fine line for me to walk as a white person. I know they were actually made in Nepal & fair trade so I feel slightly better. But yeah...it's always a conscious effort on my part to wear clothing respectfully. And nowadays I try to avoid "ethnic" mostly South Asian clothes when shopping. It's just too much of a metaphorical minefield. And sometimes I get overwhelmed it's hard and I truly don't want to offend anyone. I've had Indian people share their jewelry with me. So I feel like there's got to be room for some kind of respectful cultural exchange. I don't wear bindis, saris, henna, headchains, or the evil eye though.

[@allyliyh]

@ankitha mahesh Could u please enlighten me on the "claim my culture" part of africans. And them playing a "victim" card which kind of sounds...rude. (also my notifs are broken so pls like this if u replied)

[@allyliyh]

@ankitha mahesh I never knew things like this happened so im sorry that that happens to u. Could u pls educate me on things that they claim. Btw I’m not american, im afro-carribean and east asian. Im from a country(Suriname) who’s a mixture of african, chinese,indian and indonesian culture. I Identify as being blasian chinese but I’m also mixed with more my family just doesn’t acknowledge it as much. I was always exposed to all aspects of every culture since its integrated in the whole culture of my country. Americans might tend to be more away from their culture bcs of generations of slavery. My culture is still very rich in the west african culture(even with slavery) and we have things like spirituality, dreads and evil eye(ours is black). Which yes can be found in south asia and more. But claiming bindis would just be weird like thats obviously not african culture. So pls tell me.

[@gratefuldead4714]

as an actual hippie it makes me cringe seeing people like that try to capitalize and rip off the aesthetic without believing any of the values

[@Satanna.avemaria]

I remember seeing the kawaii aesthetic on Koti Rose and Taylor R along with other girls. I always wanted to do it but never had the confidence but now I do 🥰💕🌸

[@Miyahideko]

I feel like Hipster fashion is reallllllly hard to describe. It was just one of those things you would know when you saw it. I remember it flavoring a lot of other styles. Like you said it could blend right into every one of these aesthetics.

[@adarcus4053]

I feel like Twee just got converted to Dark Academia.

[@abbakarenina]

hot take, i’m here for it

[@josheydubs]

And I like it

[@dinkyboss]

Ya know I think you might be on to something 🤔

[@milenacaro5012]

Exactly! But with browns, beiges, and bone white.

[@xelith6157]

I feel like dark academia is just an even softer soft grunge tbh.

[@90trbl]

the soft grunge aesthetic literally brings me so much comfort, just really reminded me of my middle school days AND i still have a playlist with all of the tumblr songs like the 1975, 5 seconds of summer and arctic monkeys… it was the time of my life and it also made me go to concerts for the first time in my life and i’ve never stopped since…

[@emeliarose85lol30]

Wait 5sos was “soft grunge”?!!! Like I kinda knew but I wasn’t sure because their fans were either listening to the 1975 or the fans who loved one direction

[@90trbl]

@@emeliarose85lol30 i am also not sure but i think my 5sos phase really matched the soft grunge aestethic back in 2014/15 maybe because i was a fan from the 1975 group of listeners! but who am i to classify honestly i have no idea lol

[@BenefitCounterbench]

@@90trbl exactly! I made my own ripped skinny jeans due to 5sos, ripped jeans weren't in fashion/sold everywhere where I lived back then, so I was literally the first person in high school who wore those. Students frowned at me, but they started to wear ripped jeans too a few months later when it became fast fashion...

[@m00nrac00n]

Soft Grunge holds up expect the camo jackets n cross prints maybe. Sky Ferreira defined my style lol.

[@justalittlebitsilly]

Rt

[@jojocircus9818]

i love the early 2010s fashion and i know my kind doesn’t exist anymore but i can’t ignore my love for it. it’s when i was in middle/early high school so i’m so nostalgic

[@julialidia3180]

I was part of the soft grunge area of tumblr and honestly been getting the strongest urges to revisit my teenage fashion vibes lately lmao

[@vysharra]

Pencil skirts will never die. If you aren’t on trend, you’re vintage. Right? Right?!?

[@mirsolis4992]

Pencil skirts really haven't ever gone out of fashion. You can find examples of women wearing it consistently from the 1940s onward. It has a strong association with women's office workwear. There was a point in the 90s were A-line skirts were more common but the pencil skirt was still there. I think what has changed is the rise (mid rise, low rise, high waisted) and if you tucked the blouse in or not as well as where it was worn. Like you were less likely to see pencil skirts worn in casual settings because of its association with workwear. Bandage skirts are an interesting take on pencil skirts in making them tighter and more casual but they weren't even new, my mom wore bandage skirts to clubs in the 80s.

[@laurend7337]

Right! 💜😂

[@johat1219]

on a practical order, pencil skirts are comfier to wear while sitting regularly, not like other skirts that you have skin contact with chairs and surfaces (imagine be seated in a leather chair in hot summer or in a suddenly cold plastic surface), while not flowing everywhere around while you move. Also while plated tenis skirts look preppy and all, they make you look childish (for their asociation to schoolwear), unlike pencil skirt that gives you a mature outlook. Trends nowadays keep forgeting that women's fashion is not only for teenagers.

[@itspricila]

ah tumblr in the 2010’s, you just had to be there

[@molls127]

and if you weren't there you're lucky, it was truly a nightmare

[@char6081]

I kinda wish I could’ve been but I was like 7 at it’s peak

[@emeliarose85lol30]

@@char6081 sameeee

[@angrypusheen7425]

@@char6081 now I feel old lmao

[@daisyelizabeth5462]

pastel goth and the kawaii aesthetic were the aesthetics that captured my heart in middle school and even now they have a special place in my heart. it’s helped me embrace my femininity and while i wouldn’t necessarily dress that way today, i will always appreciate how much it’s helped me learn how to love the feminine parts of myself

[@flamingomingo9810]

I feel like I went through phases of literally all of these at one point

[@02alleyboo]

I think the 2010’s fashion was the best era for for flattering shapes and styles. I still wear skater skirts, a line dresses, skinny jeans and many of the 2010 staples because it looks best on my body shape. The 2000’s was all about using your body as the main accessory whereas in the 2010s we kind of went balls to the wall with everything. I think some honourable mentions would be moustache print, owl necklaces, galaxy print and the nerd aesthetic.

[@jalapeno1119]

I agree. The grandpa pants girls wear nowadays are baggy in all the wrong places

[@emeliarose85lol30]

I completely agree!!

[@EstherRab]

Omg I forgot about the owl hype 😂

[@EArgent]

Agree so much, I'm pretty skinny but still have wide shoulders and hips. I cannot wear the high waisted "baggy" pants that are in style now, I look like as if I'm wearing a diaper :D I'll always be stuck with skater skirts, skinny jeans and converse.

[@youknow7856]

the kawaii aesthetic has nothing to do w lolita/egl fashion. it takes more aspects from hime gyaru or other kinds of fashion from japan but not lolita

[@youknow7856]

honestly the whole segment u did about kawaii fashion was just...an incorrect mess

[@lilahatesgeese]

@@youknow7856 Yeah I totally agree with you. Lolita is a subculture of kawaii fashion but its not what influenced all of it to begin. I'm pretty sure gyaru started in Shibuya which is like a totally different part of japan than Harjuku.

[@user-fm1rg4iy6r]

@@lilahatesgeese Harajuku is in Shibuya. But you're correct, gyaru and lolita evolved completely separately from each other!

[@marisadaniela6]

I thought the same thing.

[@marlenekunz3241]

Yes, the correlation made me a bit confused. I remember it was my favourite trend as a teen and it was mostly westernized cheap otome, himekaji, etc. Lolita has it own trends and it rarely is influenced by outer trends and vice versa

[@vlad-im4499]

Tumblr definitely was full of body shamming, I remember seeing a bunch of pro-ana posts and pages. Now their search algorithm has improved and ask you if you are ok depending on what you search, which is nice. (I discovered this because I struggle pretty bad with insomnia since I was 10 (I’m 22 right now) and when I started psychology treatment I investigate how people experience it in different social medias, it was nice when tumblr ask me that, maybe there’s people who need to be ask)

[@alicejones5312]

First of all, great video!! This was so well organized, and extensive in a really entertaining way :) Looking at these pictures, I think another “must have” for 2010’s fashion was a thin body. Love how you talked about the idea of a “trendy body”!! I know many of these pictures were photoshopped, but it seems like the entire “aesthetic” aspect of fashion came from (and continues to come from) being thin- you would get popular not from the clothes, but from how these clothes fit on your body.