My 12 Hour Work Day (in 15 Minutes)

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@mikejeya]

In a world full of inauthentic people, Alex stands out with his genuine authenticity. Such a great entrepreneur!

[@cyruswarner750]

@@jobejohnson6177seems like you only post hate comments. Why even watch bro 😂 Interesting take as well...

[@lenina61]

I've seen this comment before....

[@Rise_Hardstyle]

@@jobejohnson6177he doesn’t convince anyone to buy anything ever. People come to him because of how much free value he gives to the point where people want to work with him lol

[@mikejeya]

@@jobejohnson6177 You are doing yourself a disservice by having this mindset. You are only restricting yourself, no one else.

[@SoulPapiii]

fr

[@luc_dogg]

I've never been so freaking excited for a book

[@AdamSandLTD]

Same

[@adarshwad]

Exactly 😂

[@achillez1654]

ONGGGG

[@sadiai3144]

Same!

[@carljohnson-uc6qm]

​@-KZbinrchannelyou fool

[@tangibletyler5401]

This guy's viewpoints on life is mind blowing. He can translate his thoughts into words understandable to the average person so well!

[@GEO_________________________24]

hes the MrBeast of Bussiness

[@BowlerTheHatGuy]

Like Jordan Peterson. A mind of a poet.

[@trenthays7]

I have the same chair as Alex! Sick

[@Mechanicus_0]

That's my Alex boys!!!

[@blackmancrypto]

I do it better

[@trevornjohn9947]

Hey Alex found your channel a day ago and I’ve been consuming your content and I want to let you that you are a blessing. I felt lost, stuck and didn’t know what to do but I wanted to break my back to make more money but I didn’t know how to or where to start. You’ve given me a clear cut roadmap of what needs to be done. Thank you and god bless 🙏

[@prose_nineonetwozerofivethree]

"I get whatever Leila drinks because it's easier to just ask for two." This is the best answer.

[@precippro]

Easiest guy to watch when it comes to business advice !! Keep it coming. Thanks for all the advice

[@larryappelbaum2245]

I like the fact that you two love birds are real, can be vulnerable but also deliver fresh content that has tremendous value! I just wish it was available 40 year's ago but soooo grateful to have it all now! You guy's are probably my most watched AND liked KZbin video "gurus" for sake of a better term. Can't thank you enough for your tremendous efforts to help others including myself, and do so from a space of genuine love gained only through hard work, bad choices, better choices and the willingness to continually grow and share more. Much appreciation and mad respect! Keep up the great work as you are truly making a huge difference in the lives of those that are open to getting pushed, slapped upside the head and guided with true compassion to become not only better versions of themselves but better entrepreneurs, better employers and better steward's of our gracious Mother Earth. Much love to you both!

[@TheRelentlessUnderDog]

Alex and Leila have helped me in so many ways I feel like they are family at this point. I have stopped messing around and sacrificed everything for my business. I love both of them and their love of simplification and re-framing common misconceptions. Their other view of things are so inspiring and insightful. I am going to go far utilizing all of their free content !

[@arwenholder6858]

I love how authentic and transparent you are!

[@marcotiberio6288]

Hey Alex!, I want to thank you for everything you and your team do. You have been very helpful to me in being able to persue and manage things much more effectively in my life. Your constant positive messaging, workfames and mentality have been nothing short of a blessing to me and my friends. I have never been so motivated and focused to do things that will push the needle the farthest. Thank you again for all that you do.

[@LisaWillis1212]

So cool! Love seeing your workspace and example of daily to do list. Would love to see your Queen's workspace too. Love you guys! thank you for all y'all do!

[@vancelewis9496]

Working to build my ability to focus in this manner. My own priorities include fatherhood as well but I love the optimization in so many ways. Keep pumping out great, inspirational content Alex!

[@RealTimeLeadGen]

Thanks for that Alex, your content has really had a massive impact on my life in general, but with an obvious focus on business/money.

[@chrismahadeo2361]

Thank you Alex for all that you’ve done to help us!!

[@on9francisyu]

he is one of the best on talking about business on the net.

[@visionboardmusicvision4the513]

Praise over punishment! Wow you guys are really building something incredible. I am in love and so inspired by what you guys are all about 👏🏾👏🏾👏🏾👏🏾👏🏾

[@grow2behappy]

Your vids are like the dopest collection of insights i ever got. Work ethic, beeing authentic, doing the most efficient steps you can. You will crush the internet with your stuff 💪

[@lstephen]

This episode was not just peaking into his day but how lives his life, mindset and philosophy all revealed to teach entrepreneurs. What a gem!

[@Elric54]

A few of these "real life" videos add perspective to all the great advice. So much is communicated in the nuance of execution.

[@meezieundergod]

The intelligence in the subtle book plug adding scarcity and hype without even really doing anything but blurring it out is insane

[@meezieundergod]

fit it in the first 60 seconds with an intro too. genius

[@kymology]

First thing I thought too!!

[@connor.mcnall]

I see the leads book behind the monitor!! Super excited. Thank you for putting in so much effort and being obsessed with working.

[@BowlerTheHatGuy]

"You are not doing red light sauna?" I just love how chill and down to earth Alex is. No bragging, no bullshit coaching. He does not do all these weird, bizzare routines that many entrepreneurs live by (Brian Johnson being one of the most extreme), but simply lives what looks like a simple life. It speaks to me and probably does too to millions of followers. Just a simple, hard working man. A true role model. I can't think of any more genuine and honest guys out there making millions. I am currently broke, unemployed, trying hard to make a living, but this guy inspires me to believe in myself. Never skip desert!

[@Sanin__]

This is my favorite video this year. Loved it.

[@buildyou1471]

Alex, this video is like a time-lapse of success! Your dedication to not only growing your own businesses but also helping others scale theirs is truly inspiring. It's clear that you're not just playing the game, you're changing it. Keep the business tips coming, they're like gold nuggets for us aspiring entrepreneurs! 🚀

[@nathanyeo2621]

This was amazing. Love seeing you both unedited. So good

[@aspenstepanek]

I really enjoyed the productivity tip for nicorette, caffeine, geadphones, earmuffs and timer. I haven't tried it yet, but I will and seeing what you have found to be most effective is very helpful. I love seeing your set ups and way of life.

[@iairbor9617]

His timer is the JLLOM desk timer I found it on amazon

[@jimmymoon557]

I actually like it the new way, with all the editing, it gives me the feeling of a better watching experience while im learning the information.

[@matiyosmes1841]

Dude I never seen any helpful channel than yours. Thank you for making this video 👍.

[@LovingSoul61]

I love the old content as much as the new content even though the new content took me a while to get used to it after it leveled out. I like this video a lot and it's definitely not the old style. The last few month's content feel like a nice balance between the older videos and the newer more popular "in your face" editing style. It's artistic enough to highlight the material effectively without taking over. Well done☺

[@dsemfinger1984]

Great video, I like the format for this content. I'd love to see a video on setting intentions for the day and to hear a little more on the journaling method.

[@realtojiistyle]

Really inspiring to see an authentic work day

[@iampaulwadsworth]

Keep inspiring man. Listen to this guy every day and he will shift your thinking. Bob Proctor was the guy who did it for me and I'm forever grateful.

[@Kolby_iKsm]

Bob Proctor is a OG

[@VideoForBusiness1]

I'm enjoying this kind of videos from you, Alex!

[@dannymilea]

Thank you for this Alex! More of it please...

[@dukekluinhaar]

Awesome video ones again! Love your content and you are helping me out big time! My goal is to meet you some time in the future and learn even more from you. 🥰

[@on9francisyu]

one of the best that I learn from watching him and reading book is that we need to have good products to solve the customer problems in engineering it is all about making the best products but in business the products can be anything like a video course we also need to make it is a good product so people would love it.

[@luiseddiegarcia]

The quality of this video is so good. I like the edits and sound tracks

[@claysdogtraining9702]

Hey Alex, can you please make a video you're explaining the logistics about your idea of advertising for a high priced business and taking a commission off that? I really loved that idea because it seems manageable and lucrative for me and the offer for the business is strong. Love your stuff! Thank you!

[@leonheiherbat1186]

fun. and a great teacher. what we need in the world.

[@masonflanrey9095]

Man I haven’t been paying attention to the subscriber count, crazy, I remember getting pumped to see you hit 50k a couple years ago

[@juliansanchezbiz]

It's amazing the simplicity of his office

[@Moreabestuff]

I have a self improvement based KZbin channel and I’m getting into business and watching business influencers has been really valuable

[@XTen1000DaysX]

i was one othe comments when you had less than 10k subs that youd hit a million. I cant believe how fast it took off, especially after the book man.. I was like this book is a hidden gem.. Then boom, its HUGE! congrats man

[@reoguest6111]

What he explained at the 8 minute mark is exactly how I fell so deep into this need to understand this man and his businesses, which then progressed me to educate myself on finances and the gym

[@Jermainetheintrovert]

Interesting I love to see how other entrepreneurs spend their time so I can possibly take some advice and replicate. There's always benefits to learn from the best. Thank you Alex.

[@BowlerTheHatGuy]

Try Brian Johnson routine I dare you 🤣

[@bennett2873]

This guy is so practical, he doesn't even bother about the flavour of his coffee ☕ 😂 "Just give me 2 cups of what Leila picked".

[@soorenatv]

So, I am training Alex to some capacity already. Excellent 😄 This was awesome.

[@cavemancorp.]

Thank you Alex. You've been an inspiration.

[@on9francisyu]

he is doing an amazing job on helping people.

[@merlens8720]

seeing Alex in the beginning, that room is as big as the one i have at home just next to my bedroom perfect for focus no distraction

[@mr.marquis9081]

"Comments mean nothing”. . Favorite affirmation. I Hope he hearts this.. that would mean something!

[@yjtheartist2711]

great video, you guys are putting out great energy

[@on9francisyu]

I think many people love to see him doing work out as much as he shares his business strategy.

[@AMomNow]

Thank you. I am running 3 small businesses from home and my goal is to get 1 of them to 100k this year.

[@lucagain.]

Editing in this and the last vid was top tier!

[@uhhjays6629]

I thought of a formula that might be random in the context of this video, but you may find it interesting: (Mastery of Principles*Confidence through Disciplined Productivity) compounded by Positive Reinforcement = Guaranteed Massive Success. Kinda janky, but I think would be an interesting test for developing talent into rain makers

[@gonzo.hybridgymgrowth]

It’s interesting how Alex is authentic and full of himself at the same time. How is this possible!? LOL all teasing aside, 90% of his content is gold

[@HustlePOV]

Alex you’ve made me crazy, extreme and obsessed. Thank you

[@toluolawoyin]

Hey man, You always inspire me to get better. Thank you!

[@on9francisyu]

Getting better is the daily goal anyone should have.

[@DontBother_YT]

I know the influence behind the beater and shorts wardrobe. It's the ability to present more without spending more. When you think of Steve Jobs, you see a nerdy guy with glasses, black turtleneck and well-worn and cared-for jeans. It's the person that provides the branding, not the clothes themselves. I would gladly wear a beater and shorts consistently if there was no need for a "Formal" dress code and it would make me a better asset to the company I work with. I wouldn't have to worry about suffocating in a three-piece suit which helps me relax and get my job done and even perform better in all aspects.

[@stevensantora2976]

Thank you so much Alex.

[@Lockface77]

Ok so I got the release date of the book: He said: If I used the usual method the book would be available in spring 2024, because it takes 9 month after finishing it. With my method, I can get it available 16 weeks after I finished it (so 4 monthes). So I considere that when he meant "spring" he meant: 30 June So the book should be finished 30 june - 9 monthes: September 2023 It takes him 4 monthes to publish it so the book should be public around December 2023 - January 2024 release PS: Can I get a copy/pre-sale for my guessing skills 😇

[@religymofficial]

Do it in Croatian!! Thanks for the crazy value you share with us! Much appreciated 🙏

[@alainmorales1155]

This kind of content is so cool being able to see the behind the scenes

[@rohanshethclips]

Love hearing about your journey Alex 👏

[@on9francisyu]

knowing the journey of someone is always the best part of any story.

[@jiriesdawaherrealestate]

So much respect for you my man. Your authenticity is exuding!

[@TheoriginalBMT]

I def feel like you have read Bringing out the Best in people by Aubrey C Daniels when you talk about reinforcement. In my company this has been a book I have read multiple times and try to apply in anything I do. Positive and Negative reinforcement are tricky. The Skittles example unlocked a new way of thinking for me to understand reinforcement tho. So I appreciate that.

[@alexandragolding9874]

Such suspense 😅 I can’t wait to read the book!!!

[@thesekarwyn]

I like this behind the scene format.

[@Stefano_Narducci]

Dude i have been waiting forever on a video around this topic!

[@this.is.valentin]

i really like this format :) good job

[@nordie2358]

I love your content and I'm in the middle of your book right now. I know you're currently partnering with businesses making a million a year but an amazing video would be taking a business making less than 50k/year and helping them get to that million dollar level. And yes I have a business I think would be a great fit 😀

[@gedwardnelson]

I agree with you. That would be great to watch!

[@martinmenesestv]

Many little nuggets! Thanks a lot

[@DMITRIYKUSTOV]

Would love to hear more about reward over punishment culture with actual real everyday examples. I’m really struggling with that.

[@libra5713]

Love these types of videos!

[@1895beacon]

Awesome! Thanks for sharing Alex

[@CynthiaWanjiru]

Love you guys, the realest in the game

[@laurence_thomas]

Gotta respect how motivated he is by business.

[@YeomenJ]

Buying that book ASAP

[@marcgilday9568]

Great peek behind the proverbial curtain. I believe we also just got a glimpse of the $100 Million Leads Book behind the monitor... Am I excitedly waiting for this book?... HECK YES!!!!!!!!! W H E N ???

[@clickworks-AaaS]

"Portuguese will be big". Looking forward to that book!

[@lakieshatomlin007]

⚡SEEK PEEK ⚡of Alex's new book is behind the computer! 👀 Love your content Alex, got my CC ready! 😂

[@revankampf]

Another good one, Alex!

[@jamesbrackiniv]

Always so much value from you Alex, would love to extract value from you on my podcast 🙏

[@Sykophantic]

Yo James, Keep up the great work. Looking forward to seeing more podcasts on your channel.

[@theyashveeryadav]

Yo! I've seen you on Instagram

[@fieryone73]

Guys, why does Alex have such a loyal, valuable audience who cares so much about him, his videos, his life???

[@s.omarfarooque1486]

Coz he gives with all his heart (for free), and so on a long enough time horizon he gets hearts.

[@kayligo]

He knows his stuff and gives useful advice. He’s straight forward.

[@AIbydesign]

This is a good question. In my opinion you only need two things to get this kind of audience. One: to have proven yourself in a difficult field (i.e. build a multi-million dollar business; be a NYC bestseller etc.). Two: To help others achieve the same in a genuine, human way that people can relate to. It's not easy, but do just those two things and your audience will be waiting.

[@BrianGivensYtube]

He’s authentic. And in a highly curated world where everything is fake, authenticity goes a long way. The evidence is his fan base and customers.

[@crystallara96]

Because he is our charismatic leader. Reference from book “Expert Secrets”

[@thekassimi]

7:21 Alex just gave the best explanation of branding in one minute

[@on9francisyu]

he is always a good seller that is why he can attract so many followers

[@eduardolevandovski]

can we have a version of the book in brazilian Portuguese? HAHAHA Your work has had a great impact here! Thank you very much for everything!

[@viniciusmorais8931]

Nah, they'd extract more value by learning English then reading the book. Why make it easy?

[@Henry-rn5yl]

Proud to be one of those early dudes, still have your early Instagram msgs too! Company was 700k back then now we’re gonna hit 3Mil 🔥💪🏼

[@jr_omw]

I get a mindgasm everytime I watch one of your videos.

[@ricardopereira417]

Portuguese would be massive, Brasil and Portugal need this 🚀

[@abrahamvasquez7850]

U kept me engaged without the beginning of the videos humor , if this is of any helpb(which it is).

[@PublisherReport]

What was your day like when you started out? (please and thanks)

[@bcetinstitute3016]

It's mind blowing how Alex just articulated my who life's work in education sector in just a few words

[@user-ou2jh3bi5v]

That speech to the young guy with the kid was awesome in a previous video. I'd buy a book on how how to make your first 100k even if it only took him 15 minutes to write.

[@thejoshtessier]

Can't wait to get that little blue book in the vid.

[@paulphoenixfitness]

This video better than the other style vids

[@emekaudeogu]

I love the business vision

[@jasminecallanan4429]

I love you and your wife’s content so so much 😂

[@ImMattyyy]

I love Laila's voice. So unique

[@Nodsaibot]

nicotine and steroids did that, read her book

[@studioheyburn]

Love the video!

[@thomish6191]

Watch Leila yesterday and this with my daughter today.

[@truenatureretreats8635]

Great video. Mozination love from Australia 🐨