My Best Cold Call Opening Line

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Patrick Dang

Patrick Dang

Күн бұрын

Пікірлер: 332
@Mervliciouss
@Mervliciouss 2 жыл бұрын
I tried this and the person told me to get lost. 10/10 would recommend
@Ronventi6750
@Ronventi6750 2 жыл бұрын
😂😂😂
@seanoleary3428
@seanoleary3428 2 жыл бұрын
We need to make the #stopdiscriminatingcoldcallers a global movement. We're just people trying to do our job!
@Zackking109
@Zackking109 2 жыл бұрын
😂😂😂😂 right
@imazspams6760
@imazspams6760 2 жыл бұрын
😂😂😂 excellently stated.
@XploreAge
@XploreAge Жыл бұрын
Hahahahaha
@Grannyhauenstein
@Grannyhauenstein 3 жыл бұрын
"I'm a little lost" sounds like you need to stop at a gas station for directions or get a better GPS. Not for a sales call.
@donttellanyoneok
@donttellanyoneok Жыл бұрын
😂😂😂😂😂😂😂
@LesterVargas-c3x
@LesterVargas-c3x 7 ай бұрын
thats actually a good technique in order not to sound like a salesperson which is good
@itsaulgoodnamluna2027
@itsaulgoodnamluna2027 3 ай бұрын
It gives you a chance to pitch instead of them hanging up right away
@claireglory
@claireglory Ай бұрын
the things these sales agents do just to waste your time. if i want something, i'll get it online or from the store myself.
@onthebits4684
@onthebits4684 2 жыл бұрын
Why would you buy or give trust to someone who’s “lost”
@laurab9518
@laurab9518 Жыл бұрын
I agree it takes away from your customers perception of your product knowledge and your overall credibility
@firefly4326
@firefly4326 Жыл бұрын
Lol
@xoxkrypticxox
@xoxkrypticxox Жыл бұрын
I would personally try using when you’re new “hey I’m pretty new here and I’m trying to help you out the most I can”
@jenninemorel7693
@jenninemorel7693 Жыл бұрын
Do not say you are lost😂😂😂😂 They will immediately tell you where to go Just say "Hey, I'm doing cold outreach calls and I would like about 3-5 minutes of your time, would that be ok?" Simple, straight to the point, no BS
@ogeditsaep
@ogeditsaep 5 ай бұрын
they say no and hangup
@jenninemorel7693
@jenninemorel7693 5 ай бұрын
@@ogeditsaep not everyone will say NO
@jasminenguyen29193
@jasminenguyen29193 5 ай бұрын
​@@jenninemorel7693and 100% cold calls start with it and prospects hang up 😅
@PaigeParanal
@PaigeParanal 5 ай бұрын
I did this once saying "Hey, This is cold calling," she stopped me, and asked what is cold calling, so I'm in the middle of my words of explaining to her what cold calling is. when she hanged up on me. hahaha. since then I didn't use that "this is cold calling"
@CeroxxSammz
@CeroxxSammz 4 ай бұрын
@@jenninemorel7693yeah but mostly😂
@psychedelicspirit48
@psychedelicspirit48 Жыл бұрын
"how are you doing today" is the number 1 deal breaker for me.
@amoryozil4916
@amoryozil4916 10 ай бұрын
What you should say?
@Mets0311
@Mets0311 8 ай бұрын
​@@amoryozil4916 My job is cold call sales. You're a stranger and they're a stranger. It's no different than a complete stranger stopping you on the street and asking you how you were doing. You'd probably be like uhhh do I know you? No fluff or small talk is a golden rule. This guy was on the phone for 15 seconds and has gotten nowhere. He admitted himself he was lost. In 15 seconds I've introduced myself, told them why I'm calling and why it's going to benefit them.
@story-time-message
@story-time-message 8 ай бұрын
Bro has beef with everything 💀💀
@Picla_Peremohy
@Picla_Peremohy 5 ай бұрын
Agreed. I hate it because you know they couldn’t care less.
@RandomPerson-ui3xv
@RandomPerson-ui3xv 4 ай бұрын
tf you want us to say? "I hope you're having a bad day today"? Is that what you wanna hear 💀💀
@JahnnyKash
@JahnnyKash 5 ай бұрын
People ask for 30 secs of their time to explain what you are calling for and how you can fix their issue. I do this all the time, and it works
@LetsWorkZay
@LetsWorkZay Жыл бұрын
This is the ONE!!! I’ve scheduled appointments with 4 clients back to back using this line today , 10/10 for sure
@anthonys439
@anthonys439 7 ай бұрын
10/10 means it works every time meaning you only made 4 calls, what did you do with the rest of your day?
@davidharrington95
@davidharrington95 7 ай бұрын
An there ya go 🎉😢😮😅😊❤
@isaaccunningham5464
@isaaccunningham5464 11 ай бұрын
This works! It got me 7 new clients in just 1 day using this!! Thanks man
@Melbtaylor
@Melbtaylor 7 ай бұрын
What do you say after that ?
@iranesquer9109
@iranesquer9109 3 ай бұрын
@@Melbtaylor JAJAJJA
@Kaedi5
@Kaedi5 2 жыл бұрын
I would never tell someone “I’m a little lost” when you I called the client and I know the clients name. Rather say “I’m a bit confused, I have seen on our system that there was communication between our companies that was not concluded. Could we speak about that for a few minutes and give a reminder of what we do” most of these people don’t even read emails so they won’t know if there was or wasn’t previous communication.
@beargregor5671
@beargregor5671 Жыл бұрын
"Nah just send me the communication you're talking about then we'll get back to you." And then, you don't have anything to show because it's a cold call with nothing to pick up where you left off..
@Kaedi5
@Kaedi5 Жыл бұрын
@@beargregor5671 usually these people have been called already with short notes on the side and if that isn’t the case then it’s an ice breaker moment where you can say it was with an old colleague of mine who is no longer at the company and I was checking to see about your interest in … this worked for me in the past.
@laurab9518
@laurab9518 Жыл бұрын
I speak with business owners and they know if there’s been emails or any past business
@joeydollaz1993
@joeydollaz1993 Жыл бұрын
Haha.. so many haters yet this guy probably generated more revenue than every commenter combined. Dude knows what works.
@arsaurabh6044
@arsaurabh6044 Жыл бұрын
Hahahaha this is how you turn cold call into Ice Cold 🥶🤣.
@connorfarrell1
@connorfarrell1 3 жыл бұрын
This approach doesn’t work for Real estate really from my experience but again cold calling is one of those things where everyone has to find there niche
@ratgirl669
@ratgirl669 3 жыл бұрын
Actually Patrick...isn’t it weird telling someone you’re a little lost? How does that line work and help us open the cold call? :)
@patrickdang
@patrickdang 3 жыл бұрын
People generally like to help others in need
@localfatty8812
@localfatty8812 2 жыл бұрын
@@patrickdang not when I’m calling😂😂😂
@wittywasim
@wittywasim 2 жыл бұрын
@@localfatty8812 exactly
@seanoleary3428
@seanoleary3428 2 жыл бұрын
Havent tried it but I would aim it at non-decision makers. Simply to be routed towards the right person.
@pharaohsmagician8329
@pharaohsmagician8329 Жыл бұрын
@@seanoleary3428 yes exactly that is what it's used for. I've used it before to some limited success so it has its place. Another tool on the tool belt, but it's a fragile tool and there should be better word vocal tool usage. I've used "I'm a little lost, think I got the wrong extension, can you point me in the direction of X(who I want to speak to like a decision maker) and it's been useful at times but I use it rarely. It's better for a beginner's tip and works best against more friendly and helpful receptionists who are generally I think employees with less experience and more job security anxiety. But many companies will train their receptionists to spot sales calls and not ever let callers connect to certain departments or individuals. Like if you say I'm Lost, many people may see that as a trigger word and immediately shut you out, you've been spotted.
@blackpigpresenta2881
@blackpigpresenta2881 Жыл бұрын
dude straight up said "There you go" like wtf lol
@Ashishsanga88
@Ashishsanga88 3 ай бұрын
Have you literally done this live? I would like to see this live
@deet-vision4510
@deet-vision4510 2 жыл бұрын
That might work with a 5 year old answering the phone who is John Jr. Then he'll tell his dad John Sr, a stranger is on the line who is lost.😂
@twinkletoes5419
@twinkletoes5419 2 жыл бұрын
Im literally using this now. Its funny how no matter the field, there will always be sales people who are looking for advice/tips but then shoot down and pick apart what people share. This is a pattern disrupt, its a way to get your foot in the door and disarm the prospect. By the time you start talking they have already forgotten about the im lost intro. His tonality shows confidence all the while disarming. Its a great opener. Just try different techniques for an extended time to see if it works, if it doesn't try something else! Everyone has a different style but for me it actually has worked well.
@asmahabib3504
@asmahabib3504 Жыл бұрын
Crafting a compelling cold call opening line is essential for grabbing your prospect's attention. Consider personalized approaches that demonstrate value, address pain points, or offer unique insights. Experimentation and adaptation are key to finding the best opening line that resonates with your target audience and sets the stage for a successful conversation.
@SAINTLAURENTPAPI
@SAINTLAURENTPAPI Жыл бұрын
🔥🔥🔥🔥✊🏽✊🏽✊🏽✊🏽
@jasonpaulelder
@jasonpaulelder 11 ай бұрын
I'm not trying to sound ungrateful for your advise and/or success in this approach, but being on the East Coast, I could see getting the phone slammed on me with and without a sarcastic response from the prospect for appearing too aloof. It don't think it'll be cute to a businessman. It'll probably irritate him, thus, dislike me and I've always found that if a stranger finds something in my voice, wording, and style overall, that person will be more likely to follow my lead, or at the least, engage in a quick conversation. In most cases, though, there's both a collective and individual understanding to the receiver, that I'm down to earth through my manner of speaking that conveys confidence with a sense of humor. I wouldn't literally ever say that I'm a little lost an opener. If and when there's a chance of a name being wrong, then I'll respond accordingly, like a human. If there's an impulse for me to make a funny statement with that, then typically, my comedic timing is received - but, not always, which is fine. I learned humility through the stage as a musician years ago. Anyway, I appreciate the video for the inspiration of thought in reaction to it, since it means that I'd have to speak in observance of my own success throughout the decades of calling prospects for various businesses. My advise is to be pleasant in attitude, easy to get along with, have flexibility within any environ or objection that's apparent, and look at the prospect as someone you're serving and not selling. This way, the emphasis is on how the product or service is going to benefit the prospect with practicality.
@Josh_Tsu1067
@Josh_Tsu1067 11 ай бұрын
i tried this in a call i said i'm actually a little lost as soon as i said this the client said " just tell me where you are and i will send help" that worked well lol
@shahinhashimi7982
@shahinhashimi7982 9 ай бұрын
😂😂😂😂
@Jewishuncensored
@Jewishuncensored Жыл бұрын
Depends on the niche
@ineedmore_catvideo
@ineedmore_catvideo 11 ай бұрын
"I'm a little lost" start of the relationship with a lie? Based.
@RossMaynardProcessExcellence
@RossMaynardProcessExcellence 3 жыл бұрын
Interesting but still "salesy". Might it also be deceitful? You are not actually "lost", you know exactly where you want to go! However, I do like it. It is intriguing enough for the prospect for them to give you those few seconds to hook them. How else could you intrigue them without pretending to be "lost"?
@patrickdang
@patrickdang 3 жыл бұрын
You can start by just telling them what the purpose of your call is. So basically saying the same thing in the example but taking out “I’m a little lost”. But you got to be quick and confident to get them to agree to a short call.
@RossMaynardProcessExcellence
@RossMaynardProcessExcellence 3 жыл бұрын
@@patrickdang Yes, you could say "I wonder if you can help? I'm calling to ...". Something like that. Start with a simple question that allows you those few seconds.
@robgibbins652
@robgibbins652 Жыл бұрын
Not personally a fan of this. I think it does in fact sound very salesy. Inprefer a Sandler approach..."I'll be honest, this is a sales call. Would you like to hang up now or give me 30 seconds and then decide?"
@KatanA0108
@KatanA0108 Жыл бұрын
Mine starts with "Hi John, this is ___. Did I catch you at a bad time?" then they'll talk more, acknowledge their statement then you can proceed.. :)
@daywalker3735
@daywalker3735 5 ай бұрын
I try that but then they just say "yea" and hang up
@CeroxxSammz
@CeroxxSammz 4 ай бұрын
U should watch dan look video and U will get the detail way😊
@marysharon6318
@marysharon6318 Ай бұрын
@@daywalker3735fr 😂😂
@thefrontishere
@thefrontishere 3 жыл бұрын
This might actually work! Genius!
@patrickdang
@patrickdang 3 жыл бұрын
Thanks Chris! Good luck!
@tomcaki7454
@tomcaki7454 3 жыл бұрын
I love this.. It makes you to come off as a real human being - and not some robot repeating some script from paper. Nice
@Irv123
@Irv123 Жыл бұрын
If someone called me that I didn't know or wasnt expecting a call from, and they started a sales pitch with "I'm actually little lost" then I would tell them to stay lost and I'd hang up.
@travisdavis2484
@travisdavis2484 Жыл бұрын
No you wouldn’t lol
@storm0fnova
@storm0fnova Жыл бұрын
"I'm actually a little lost?" how does that work? plz explain
@chayo9548
@chayo9548 8 ай бұрын
Curiosity from the other person. He established the name. It keeps the person on the phone a little longer. It works
@abrahamgarcia6086
@abrahamgarcia6086 3 ай бұрын
The person on the other line said "You sound lost" and hung up lol
@joeynicklaus24
@joeynicklaus24 Жыл бұрын
You all just don't understand why Patrick do this. He just use this opening to screen the prospects, if they want to help even if we said we are little lost, that's the guy we need.
@CHBee619
@CHBee619 Жыл бұрын
I tried this and my potential client punched me in the face.
@jmnuqui470
@jmnuqui470 7 ай бұрын
I made this cold call script, but when the client said her husband had passed away, I was at a loss for words.
@MRGRIMMINFLAMES
@MRGRIMMINFLAMES Ай бұрын
Once u introduced urself I already hung up 🤣🤣
@jonathanjourneys
@jonathanjourneys 3 жыл бұрын
Patrick! THANKS ALOT! It defo throws people off completely and allows for a frank conversation
@Meghan_742
@Meghan_742 Жыл бұрын
Don’t ever start with “how are you doing” steam into their “wants” Example how to and not to close: Not to: So this looks good right? The loan looks good right? As a professional mortgage banker it leads to more objections How to close: So obviously this makes a ton of sense so the next steps WE (remember we are a “team we are doing this “together”) are gonna do IS walk through a verbal application Remember true sales: objections are buying sale This is good right… nope We are moving forward… do NOT use questions
@VegasRey
@VegasRey 7 ай бұрын
After 25+ years and hundreds of millions of dollars in sales - I hate when strangers call me and ask how I’m doing 😂 Get to the fucking point - we’re not friends
@QuranDemystifiedRD
@QuranDemystifiedRD 3 ай бұрын
what should be a better script in your sense?
@albertramirez4492
@albertramirez4492 5 ай бұрын
“And there you go…that’s how you get a client to hang up in the first 10 seconds”
@jaygee4569
@jaygee4569 2 ай бұрын
“I’m a little lost” what a maroon!
@alucinaman
@alucinaman 2 жыл бұрын
The little lost is basically saying that there’s gotta be emotion to connect. Great idea but I think the ‘I’m a little lost’ Can come across fake after I hear your pitch.
@Jfresh729
@Jfresh729 8 ай бұрын
This approach sounds like a wolf in sheep’s clothing.
@CinemAdsvideo
@CinemAdsvideo 2 жыл бұрын
Never ever say ‘how are you’ as an opener
@ShivaShaktification
@ShivaShaktification 2 жыл бұрын
It's disarming their knee jerk resistance to a cold call, brilliant
@edpasternak
@edpasternak 3 ай бұрын
I think this could be effective only because it is a different approach. Maybe try it out with your team for a week and measure time on calls for any change.
@cinema7animated
@cinema7animated 11 ай бұрын
This is where I disconnect the call😂
@ItsLitNeon
@ItsLitNeon 2 жыл бұрын
Too nice of an approach
@brendonmoodley4210
@brendonmoodley4210 9 ай бұрын
this opening line just gets me sworn at
@agxspeedpage
@agxspeedpage 3 ай бұрын
If you are lost you need a doctor and not a customer
@Rajveer.Adpaikar
@Rajveer.Adpaikar 6 ай бұрын
No Jordan Belfort was hurt in this video 😂
@AcesizOfficial
@AcesizOfficial Жыл бұрын
🔥🔥🔥
@John_Reece
@John_Reece 8 ай бұрын
I like this approach, why sound just like every other sales person...act confused and use pauses and the right tonality
@LedDashi
@LedDashi 4 ай бұрын
Yea gonna try it today
@JohnClark-n2i
@JohnClark-n2i Жыл бұрын
I like this line, I will be trying it out on Monday.
@shockssale7913
@shockssale7913 6 ай бұрын
Yohhh...how did it go???
@nicholasmartin4193
@nicholasmartin4193 2 жыл бұрын
I’d use this opening with a gatekeeper but not a decision maker
@rahulisgreat4911
@rahulisgreat4911 Жыл бұрын
Thank you
@Chaffe24
@Chaffe24 Жыл бұрын
Works for me 🎉
@anuragkumarthakur5560
@anuragkumarthakur5560 4 ай бұрын
Amazing
@fayazahamed6802
@fayazahamed6802 3 жыл бұрын
This depends on the geographies and industry. If you take India,this will not work because the receiver of the call mostly wouldn't understand what the caller is trying to say. I
@mabbott13
@mabbott13 11 ай бұрын
Don't say you're lost. It's weak and nobody with any decision-making power will respect you. Replace that with maybe you can help me out for a moment? Then shut up and let him respond. Whatever he says come back with a question aimed at whatever issues you solve for that companies pain points. This will give you more penetration on each call and you will sell more than others pounding the phones all day long with terrible technique
@Righteous_Soulful
@Righteous_Soulful 2 ай бұрын
The immediate response you get if you say that you're lost would be to dial police services. They might help, you reached the wrong person.
@Entripleneur
@Entripleneur 3 ай бұрын
nice video
@EC-vo6if
@EC-vo6if 5 күн бұрын
Never ask how you doing today
@mctwistx1248
@mctwistx1248 5 ай бұрын
just say "to take a second" and you become a salesman
@youngprinx2884
@youngprinx2884 2 жыл бұрын
It will most definitely be effective for me.
@HappyKrat
@HappyKrat Жыл бұрын
Patrick, dude I love you but .. I cannot get this one down without sounding super fake and weird I have literally tried so many times! Is there any other script you can do and omit the "I'm a little lost?" part? Or, do you just suggest I push through this and try it more...It's sort of funny how bad I have butchered it but I feel like its partly because I feel like they just "KNOW" I'm not really lost. My guilt for lying shows through. Can you just please come train me at my home office!!! - In all seriousness, keep your video's coming because you're the only person on youtube that I subscribed to and the only one who I feel is tolerable and actually extremely helpful. THANK YOU for being so helpful to so many people. Cheers! - Julie
@abdulrahimamir3454
@abdulrahimamir3454 11 ай бұрын
Why everyone say their customers name on the start. Its a cold call how do you guys took their info can someone tell me
@timthomas1238
@timthomas1238 3 жыл бұрын
I start all of my cold calls off by telling them who I am and what town my wife and I live in. I’m not going to pretend that I’m doing 100 deals a month but I will say this. I very rarely have anyoneJust be disgusted and hang up. I introduce myself I let them know that I am married and I also own a home.I just try to be real and honest.Your approach is interesting. I am always trying to learn better ways to open up a conversation.
@patrickdang
@patrickdang 3 жыл бұрын
Thanks for sharing your strategy! Yep, being approachable is probably the most important within the first few seconds or else they won't want to hear whatever we're talking about.
@AbiziaVilla
@AbiziaVilla 4 ай бұрын
This is not for cold calls. It's for warm prospects !
@johnskyjohnsky272
@johnskyjohnsky272 2 ай бұрын
How can you help them if you are "lost"
@stormiasmr7661
@stormiasmr7661 2 ай бұрын
Never say "how are you ?" On first call
@guitar300k
@guitar300k 11 ай бұрын
I thought you demonstrating bad cold calling 😂
@toty789ma6
@toty789ma6 8 ай бұрын
😂😂😂😂😂😂 that made me laugh until death
@jamesbarrett7936
@jamesbarrett7936 2 жыл бұрын
I like the Jordan Belford opening
@Mets0311
@Mets0311 9 ай бұрын
I thought this was a what not to do video for a second. Don’t ask someone on the phone that you cold call how they are doing today. They don’t know you and they don’t care. Get to the point.
@mma4l
@mma4l Жыл бұрын
Oracle is an established brand, he basically just taking a on order lol
@wottage2035
@wottage2035 Жыл бұрын
That is the definition of salesy
@nicolascanchumani6994
@nicolascanchumani6994 3 жыл бұрын
What really matters is what your KPI are, you mind sharing that?
@frankients6828
@frankients6828 Жыл бұрын
I think it’s genius 👌
@Mannydamon
@Mannydamon 2 жыл бұрын
Real Estate 2 months in the business. It would work for making my leads into prospects.
@KhushnaShah
@KhushnaShah Жыл бұрын
How's the real estate biz going?
@sartheeconsultancy2048
@sartheeconsultancy2048 Жыл бұрын
In India if you say "I am little lost" to client on call, they will say get lost
@LeakyBucketsg
@LeakyBucketsg 11 ай бұрын
Im more keen what you should say next 😂
@shelseas999
@shelseas999 Жыл бұрын
“Im actually a little lost” “Well use Waze my bro” “And there you go🤪😎”
@umarkemars
@umarkemars 2 жыл бұрын
"i'm a little loss" is kinda weird way to start. But hey if it works for u
@RomanMurza-f4n
@RomanMurza-f4n 11 ай бұрын
The how you doing today would have me hang up
@mikylemahabir8428
@mikylemahabir8428 Жыл бұрын
How do you generate the numbers that you call ?
@tk28001
@tk28001 Жыл бұрын
And that’s the quickest way to get hung up on lol 🤦🏻‍♀️🤦🏻‍♀️
@avlisc
@avlisc 2 жыл бұрын
I have never liked the “how are you doing today” - I really enjoy Jeremy miners approach to cold calling. Have seen great results
@michaelambrose
@michaelambrose 2 жыл бұрын
Asking for someone’s time is asking to be rejected. Better to lead with a question you already know the answer to which opens up an opportunity for you to share a solution
@jesusavz2509
@jesusavz2509 2 жыл бұрын
It really depends on the situation, I work selling tours in destination, and always ask for a couple of minutes for a brief talk, they always say yes, they're polite with non-native speakers and open to hear you out just because you speak the same language. I only recall a time in the past six months that I got rejected, it was a guy in his 40s who seemed to be all sunburnt
@SajadSaifi-tm5ju
@SajadSaifi-tm5ju 5 ай бұрын
It was a little bit pushy, If you have noticed that you said hey just listen. That's a sign of ordering the other person....
@kx6149
@kx6149 2 ай бұрын
Sometimes it depends who is being called . .person too person 🤷
@imjustsayin34
@imjustsayin34 3 жыл бұрын
Just saying my SDR manager did NOT like this approach as an opening when I interviewed 😂😂still moved on to the 3rd round interview though wish me luck
@patrickdang
@patrickdang 3 жыл бұрын
😂😂
@essex0chris
@essex0chris Жыл бұрын
Asking how are you today is so "salesy" kidding yourself to think otherwise
@timon9987
@timon9987 Жыл бұрын
how do you Close them after my ColdCal??
@atillathahunk
@atillathahunk Жыл бұрын
I try to avoid "how are you doing?" as the opening. Reeks of a sales call.
@ComputerBLEW
@ComputerBLEW Жыл бұрын
Why would you say you’re lost though? Can you elaborate for us please
@beargregor5671
@beargregor5671 Жыл бұрын
He won't. These "gurus" never do that.
@adityashukla6013
@adityashukla6013 8 ай бұрын
Not at all, in that first 20 sec prospect will cut the call
@worldfacts4fun
@worldfacts4fun 3 жыл бұрын
Atleast we can try something. Better than a bad sales script
@randy5894
@randy5894 4 ай бұрын
Try that from a company someone doesn't recognize.
@longislandvibes
@longislandvibes 11 ай бұрын
Would this work if you are calling randomly off a Whitepage?
@mmulama2471
@mmulama2471 Жыл бұрын
Not for the uk market 😊
@kallusedokc646
@kallusedokc646 3 ай бұрын
These lines piss people tf off. I tried this when I was first calling, using Jeremy miners approach of like “umm yeah I was wondering if you could help me out?” And people would just wait for me to get to the point. And hang up
@patrickdang
@patrickdang 3 ай бұрын
It’s possible tonality is the issue vs the line itself from my experience at least
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