My Brand Strategy Process for Logo Design!

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👉Transform your Client Process as a Brand Designer
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After more content from me? ⬇️
Instagram: / itsabiconnick
TikTok: / abiconnick

[@harveybarber]

Illustration university student here, I love to incorporate graphic design elements into my work and as they don’t teach that in my course your videos are such a great help

[@abiconnick]

Glad it was helpful 😊

[@anumfarooq7913]

Hello I'm a 1sy year university student and a graphic designer also before watching your videos I'm not involved into designing so much but after watching your videos I became in love with designing and your videos gives me soo much motivation to work independently! Lots of love from Pakistan Abi❤️✨

[@Isabelle-gn6yz]

Girl, you rock! You're a genuis! This is the first video I've ever watched from you and I feel like I've learned so much in this short but in-depth video. You've given me great ideas, I never thought of a mood board that's fantastic. You're very gifted at what you do in your career, thank you so much for making this video. Keep it up!

[@abiconnick]

ah thank you so much :) Glad it was helpful!

[@budayjerang2195]

Fun Facts: In my culture "Abi" means " Elder sister".

[@abiconnick]

this is cool!

[@theworldofblardalough2546]

I want to let you know I'm teaching about art, here's a bit about me: animation University graduate (2:1), hosted my own exhibition of art aged 17 and have had a brief collaboration with a Disney former employee. I'm previewing a video on my page as a prelude to this course if you want to check it out.

[@eltoski01]

Awesome work...I have a question tho..for a logo like this how will you design a variation? Or is a variation necessary ?

[@justineraeromero9596]

One thing i realize is that the brand identity influence the visual identity👏. Btw, do you always get Brand Owner clients only? or you also get an Agency owner clients? im confuse if im just going to stick to brand owners only😢

[@Mooooty]

A very synthetic looking, feminine and candy like brand for a coffee brand...what could go wrong here?

[@waheedjawwad354]

I want a "how to" video of every single sub-topic you covered 😭😭

[@abiconnick]

Noted! Will put something together :)

[@hshshs8533]

I just wanna ask where did you get the idea or the "DIG IT" word? Sorry im a newbie at this😁

[@shreyanagaraj7]

I always wait eagerly to watch your content! Excited to keep seeing your channel grow 🚀

[@abiconnick]

Thank you! So nice to hear 😊

[@TheGamesFarm]

I have followed your designing strategy videos and they if not the best, part of the best. Your insights suggest you're very well read. Will you kindly make a video on books you read 🙃

[@ajhamaribaari]

amazing content through out the youtube love you from my broken heart ❤❤❤

[@DMulabiTalejan]

Excellent stuff as always... i dont know how much you charge but you are the one to do my branding for my upcoming product.

[@LennyYT]

🍿🍿🍿

[@krissyk354]

my brand genius back at it again ❤ can't wait to see more 🥰

[@abiconnick]

haha! Thank you :) ❤

[@Adityakittoo]

Another Banger ❤😍! Btw, I would like to know your POV" Can we use Display Font wisely for Logo Design" ? Many Mentors say display fonts don't have lifetime because they have emerged from trend; but my pov is if we choose wisely as per the brand voice like you do it fantastically, then is isn't right ? I believe this belief of Prohibiting Display font maybe emerged from only Minimal Logo Design styles FOMO.

[@abiconnick]

Thank you! i agree with what you said about the display fonts

[@muhammadsanan7803]

Absolutely amazing

[@mythicallyenchanted]

I’ve been watching tons of your videos and they’ve been so helpful in learning so I can start freelancing soon thank you! I also wanted to ask if you can do a video or something a bit more about files and how to export your work properly for clients?

[@abiconnick]

You're so welcome, glad to hear it :) Yes of course, I will note it down!

[@mariamangion21]

Can’t wait to watch ❤

[@theworldofblardalough2546]

I found this video very helpful Abi, thank you for helping me along my own journey of teaching brand logo design

[@abiconnick]

Glad it was helpful!

[@michaelikupa8331]

Abi just has a way of releasing content that perfectly addresses the situation I'm currently in. This is so wonderful. Short but detailed and precise. Thank you so much Abi. If you don't mind me asking. Please what duration/timeline do you give fro projects like these and How can we make clients understand that good things take time and for us to carefully determine their brand needs and strategy, they need give us more than a few days or 2 weeks. I'll really appreciate a response

[@abiconnick]

I’m glad this resonated with you! Glad it was helpful. With regards to project timelines, it usually depends on the scope of the project but typical projects (brand strategy and visual identity) usually take around 5-6 weeks to complete. I make this clear to them during the discovery call and ensure their project isn’t time sensitive. I find educating them about your process and what’s involved can help them understand why it can take that long👍

[@michaelikupa8331]

@@abiconnick Thank you so much Abi. You have no idea what this means to me. I really appreciate everything you do.

[@Uskeydesign]

Always finding helpful ideas 💡 ❤

[@jenchinea6689]

Thank you so much for always showing us your process and tips! It truly has been helpful. I have a question about colors. Do you use Pantone Colors for your projects?

[@bensallehmss4138]

Hey i ve been watching your videos a lot lately and i really enjoy them and i find u inspiring 😁 and i thought of showing u my work as i develop my skills and u rate it and give advices ... so yeah if u consider making videos of u rating our designs would be lovely ❤

[@abiconnick]

Thank you! Glad they have been helpful, and yes I will note the idea down :)

[@bensallehmss4138]

Thank u 😉

[@zeinabalhajj5037]

Before starting watching I immediately put like because I am sure it is going to be an amazing and beneficial video as usual💗💗 thank i abi

[@jhovauni]

Abi, do you sell your services in making branding kits for little people like myself? I need some help😩😂

[@abiconnick]

I don't currently sorry! I'm only taking on 4-6 big branding projects a year at this moment in time. But wish you all the best and sorry I couldn't be of more help 😊

[@jhovauni]

@@abiconnick sucks but that’s quite alright. Learning from you anyway. Thank you for all the great content over the years!

[@ItsCuna]

Love your videos! I hope this isn't rude to ask and I know it's completely random, but by any chance were you adopted?

[@user-MeeshAbdullah]

Wtf 😂😂😂😂😂 Why would she tell you if she’s adopted or not

[@ItsCuna]

@@user-MeeshAbdullah lol I get you. She looks exactly like someone I know who is adopted. I thought maybe long-lost sisters.

[@Matthijs1308]

Great video, very in depth yet to the point!

[@abiconnick]

Glad you enjoyed it!

[@mahaadnan3274]

Hey Abi! :) Such an insightful video, love it!! How much time does it usually take you to finalize the brand strategy?

[@abiconnick]

Thank you! Glad it was helpful :) usually takes between 3-5 days!

[@MooshAttack]

Thanks Abi! I love your videos, they are SO useful. I have a question if you don't mind -- about how long does it take you to go through the strategy process?

[@abiconnick]

Thank you, I appreciate it 😊 it can vary, but usually 3-5 days!

[@TheMorningstarPrj]

Hi Abi, great content and inspiring as usual🙏🏽 quick question - how long does the research phase take for you?

[@abiconnick]

Thank you :) it can cary, but usually 3-5 days for the whole strategy stage.

[@Kavl_h]

I’m creating my own brand of planners and journals and doing the the branding myself. I’m also a self taught illustrator. Thank u for ur videos!

[@abiconnick]

ooo this sounds exciting! Glad the video was helpful :)

[@WilyGeckoTV]

Hi Abi. Your clarity of thought is what amazes me the most! I have purchased this template and the brand guidelines template. Really hope someday I'll also be as clear-headed and streamlined as you. Thanks for all the helpful content :-)

[@abiconnick]

Thank you for the kind words, I really appreciate it :) Wish you all the best!

[@Fnattestad]

Thank you for a super insightful and helpful video! I would love to hear more about your thought/work process behind developing the visual identity

[@abiconnick]

Sure thing! I'll put something together

[@WickyDesign]

Great video! :)

[@abiconnick]

Glad you enjoyed it 😊

[@jaserobles]

Amazing as always ❤

[@abiconnick]

Thank you! 😄

[@madtek1459]

Such a useful video, thank you so much

[@abiconnick]

Glad it was helpful!

[@photovision1680]

You are so clever! You deserve every success 👌

[@abiconnick]

ah thank you, really appreciate it :)

[@tajulislam4703]

Big fan of your work, ma'am.

[@abiconnick]

Thanks a lot 😊

[@Jobish_CH]

❤❤❤

[@tamiloredawodu]

❤

[@zeeshanhaider5640]

Just GREAT!!!

[@abiconnick]

Thank you 😊

[@murshidgaming]

Thanks ❤

[@abiconnick]

You're welcome 😊

[@tooooooooooooota]

You’re the best! 🫶🏻