Revealing My Full Brand Identity Design Process!

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[@abiconnick]

Check out my FREE course here: go.abiconnick.co.uk/free_course

[@lifeuplift]

I love that you value our time . I joined your free course of just 14mins but it is to the piont and no unnecessary talk. You always help the beginners like me free of cost . Thank you so much Abi❤😊

[@abiconnick]

I appreciate that, glad it was helpful😊

[@Kensingtonhawk]

Her course is the same. Each video are around 2-5 minute long which is perfect cause she goes straight to the point and not yap about irrelevant stuff that other course sellers does.

[@fredryce7687]

i have done the extensive course she provide on the client process. It is ABSOLUTELY AMAZING. Abi you have no idea how much you have impacted my career and life overall. And the templates are really handy.

[@abiconnick]

This is nice to hear, thank you so much :) glad you found it helpful! Wishing you all the best.

[@DigitalBeautyVault]

Hi Abi, you’re the type of designer I aspire to be. I’ve always wanted to start a career in graphic design but wasn’t sure how I can transition from a hospitality background to this career. For many years I’ve been using Canva for personal projects. Now I’m learning to use Illustrator at 29 so I can get a job as a graphic designer even just at an entry level to gain experience. I hope it all works out for me and thank you for everything you do. :)

[@abiconnick]

This is so great to hear, I'm rooting for you :)

[@CutlerVisual]

Your videos are super helpful and packed full of genuinely useful information. Lots of similar design KZbinrs below the surface just chat a lot of shit lol, you're one of the few that actually provide good quality information in every video, that real world creatives need to know, so thank you!

[@abiconnick]

Glad to hear you found the video helpful, I appreciate it 😊

[@julietike2397]

First time commenting, but started watching your videos about 2years now. Your such an inspiration ☺️ I joined your free course and it was super helpful. I love how you go straight to the point and prioritise time.

[@abiconnick]

So nice to hear, glad it was helpful :)

[@Rainbowpandas]

Thank you so much for your transparency on this Abi!! I’ve been following you since I started school for graphic design three years ago. I deal with an invisible disability so I sadly had to withdraw from being a student, but I vowed to keep learning on my own l at home without the help of the local college. I’ve learned more from your content than I ever could have hoped for. I just want you to know that your content is so insanely helpful. You’ve been my eye into the industry and your demeanour is so friendly, kind and helpful.

[@abiconnick]

Ah this brings a big smile to my face! So glad I've been able to help :) Thank you for the kind words.

[@julietike2397]

Am just beginning my journey in graphic design but i feel like am apro designer by watching your videos. Thankyou🙏

[@humility0is0a0virtue]

Ok Abi Miss Connick!! I just finished your free course and now I'm here! You betta work ma'am!

[@abiconnick]

How did you find the course?

[@humility0is0a0virtue]

​@@abiconnick Engaging, informative, and just enough visuals to keep my brain pulled in 😆. The content flowed well and the onboarding process you laid out is thorough and thoughtful. It's very simple, yet very effective in creating a smooth experience for the client. Thank you for the detailed templates, too! Although I'm a little bit further into my journey (than just starting lol), I could always use the language in my own templates. And if I was just beginning, this is gold, the good stuff! Easy to follow and understand, straight to the point, and solid pillars for building an organized business. Thank ya!

[@abiconnick]

So nice to hear this, thank you for the kind words :)

[@thucanhnguyen1370]

This is incredible!! Thank you so much, can’t wait to apply this new knowledge to my workflow

[@abiconnick]

No problem, glad I could help :)

[@sharminaboubakri1903]

Abi, I really appreciate the transparency you offer about your personal process plus all the tips and direction you provide for those that don't have as much experience and those relearning after time away. I was wondering if you also you have a list of designers or youtubers that helped you at the beginning of your journey you'd recommend for technical skills and/or the business side of graphic design?

[@abiconnick]

I'm so glad it was helpful! Total honesty... I never actually watched videos to learn when I was just starting out. I'm really a 'get stuck in' kind of person and so, I would constantly experiment and learn on the go! I swear by trial and error and really uncovering what works (and what doesn't) for you personally!

[@andreazdimension6160]

You are awesome, Thank you for sharing your process, you are helping a lot 😊

[@abiconnick]

You're so welcome!! I'm glad to help :)

[@japanserenity2223]

Wow...this is worth a fortune all for free😮💙💙💙🙏

[@mushroommagic1697]

Giga helpful, more helpful than I expected. So shocked it's for free. Thank you ! 😘

[@abiconnick]

Glad it was helpful!

[@sohazily3]

Thank you so much Abi for another amazing video! Greetings from Germany. 😊

[@abiconnick]

Thank you :)

[@sberkar12]

Hey, would you be interested in some web app that can seamlessly streamline your client processes?

[@unstablejamil]

thank you for another amazing video, you breakdown everything so clearly

[@abiconnick]

Glad it was helpful!

[@rebecaathaydes480]

Hi Abi, great video! Can you bring a video explaining how do you choose the photography style of a brand? Can't seem to find any concise material for this topic

[@arabusername]

Interesting, and how do you choose art direction of brand

[@abiconnick]

Thank you! Yes of course, I will note this down. In the mean time I do have this video on mood boards where I touch on it: kzbin.info/www/bejne/nXbLkmRjnM2Zmpo

[@rebecaathaydes480]

@@abiconnick Thank you so much!!

[@CatalinaFacente]

Thank you so much for all the great value that you share💗

[@abiconnick]

You are so welcome!

[@justri]

Omg Abi, you’re the best! Thank you thank you thank you! ❤❤

[@abiconnick]

No problem 😊 Glad it was helpful!

[@thegoat4life]

Wow! Dope Video, I am inspired to tweak my process. 🔥 🔥 🔥

[@abiconnick]

Glad you enjoyed it 😊

[@mahaadnan3274]

Abi, you are truly amazing ♥You always provide all sorts of information that designers are looking for. Just one question! Do you include a budget range in your questionnaire?

[@abiconnick]

Thank you 😊 yes in the enquiry form the prospect had to fill out, there is a section that gets them to put in their budget for the project

[@mahaadnan3274]

So do you have like a number range in a multiple choice kind of form, that they can choose from?@@abiconnick

[@mahaadnan3274]

So do you provide them an amount range in the form of a multiple choice to choose from? @@abiconnick

[@mahaadnan3274]

Great! So is it a list of budget choices they can choose from?@@abiconnick

[@abiconnick]

@@mahaadnan3274 Yes, I have a drop down menu: 5-10k, 10-15k & 15k +

[@wrencyyxean1021]

Hi Abi, I always take reference from your works and process, and it’s great! I’m still new in brand identity but I’m continually learning mostly from you. Just a question, should I always require to put brand strategy in my brand identity service? Or you require them to undergo first in brand strategy which in a different package?

[@abiconnick]

Hey! It's entirely up to you. I personally love Brand Strategy as for me, it guides the design process. But, if you're not big on Brand Strategy, it's not something you have to provide. It's all about creating a business that works for you and that you enjoy :)

[@wrencyyxean1021]

@@abiconnick Thanks Abi! Looking forward in learning more about your courses and products, and I hope to invest in them soon.🤎

[@uhhasann]

Loved this, just added your templates to the cart. Sorta expensive (to me) but so worth it! Will purchase soon.

[@abiconnick]

Well I appreciate the support and I promise you'll find them super helpful!

[@sberkar12]

Hey Abi, just wanted to ask you if someone streamlines all of your client processes into one place seamlessly, would you be interested in that? Also do you struggle with the problem of project management?

[@ivef]

Finally long video ❤❤❤❤❤

[@МаринаНичипорчук-у8в]

Thank you very much for such important information!

[@abiconnick]

Glad it was helpful! 😊

[@opeoluwaopeifa5069]

this is great, I'd love a video to explain the goodbye packets Tho, never really understood its use

[@abiconnick]

Thank you :) Noted, will put together a video on it soon!

[@zthdesigns]

Wait a minute, this is super awesome. At first I thought you full customized the type from scratch but look at this full part of the process give a lot more clarity. Thank you so much!💯🔥 Btw, would you ever fully create a type from scratch?

[@abiconnick]

Glad you enjoyed the video 😊 I might do this for a video!

[@aneuridossantos5084]

thank you so much for these!

[@abiconnick]

You're so welcome! Glad they are helpful :)

[@tathagatamanna4469]

Amazing information! Thanks..

[@abiconnick]

You're welcome!

[@valenmejia2135]

Ooof now I find my process lacking, but at least I know things I can improve. Thanks for the recommendations!

[@abiconnick]

No worries!

[@sberkar12]

Hey, would you be interested in some web app that can seamlessly streamline your client processes?

[@mariannerady1137]

absolutely love your videos! Glad I found your channel. Could you share a process for service based businesses? I am a team coach and facilitator, so I am trying to include people and symbols of collaboration but somehow all feels very busy.

[@abiconnick]

So glad to hear, thank you :) Yes of course, in the mean time I do have this video on desigin a brand for a service based busienss: kzbin.info/www/bejne/r6m3d42JZ6yerbssi=cxC0pD_5eG-YbyNx

[@mariannerady1137]

@@abiconnick fab! Thanks so much.

[@amberrhean]

Hi Abi, you are an angel, you have helped so many designers! Do you have a milanote template to purchase?

[@amberrhean]

disregard my question, I figured it out!

[@andrewarmstrong5266]

Loved this and as stated in the last video l, it’s great to see you back, out of curiosity how’d you go about creating the portal so clients can see the work progress etc… I’ve never thought about that before this video so just curious how to provide something like that

[@abiconnick]

Thank you :) I have a video on how I use my portal here: kzbin.info/www/bejne/b4PXZ3irfLONmMk

[@aliharrison3018]

Great video. Will you be doing an rebrand videos again at some point or a day in the life video?

[@abiconnick]

Thanks! My next videos are redesigning Lego's logo and designing a coffee brand from scratch!

[@aliharrison3018]

@@abiconnick great, I’m looking forward to watching them

[@mar4elo999]

Very useful vido. Thanks for sharing 👍

[@abiconnick]

No problem, glad it was helpful!

[@timbres1]

thank you for sharing mate

[@TobiAdereti]

Hey Abi, another top notch video🎉. I would like to ask what is the art board size and specifications you use when creating logos(primary, secondary, icon, logo mark, patterns and other logotype variations). I’m currently using 1080px by 1080px and I feel it’s too big

[@abiconnick]

Thank you! I use the same! If you feel it's too big, reduce the size a little bit :)

[@daniellec5732]

Hi Abi! Really hoping you see this! I've been watching your channel for a while and absolutely love your work. I'm currently a marketing manager but have been looking into becoming a designer. I just love the idea of being able to bring my creative visions to life with my own two hands. The only problem is I have little experience with drawing or graphic design. Because of that I'm unsure where to even start. Any advice for a quiet dreamer longing to pivot into a design career?

[@abiconnick]

Hey! Glad the videos have been helpful :) There ain't nothing to it but to do it. Just start working on passion projects, redesign a famous brand, create a logo for a made up cafe, these are great for getting creative and improving your skills, but also an be added to a portfolio later on. I have a free creative brief download on my website you can grab here: www.abiconnick.co.uk/free-templates/made-for-you-design-briefs

[@Berotiy]

I saw this in boss designers!!

[@amylouisearts]

♥ Hi Abi, this is so helpful! I love your videos. I have a question about fonts (11:53). Do you buy the licenses so you can use them, and because who doesn't collect fonts, or do you download them free/for personal use to create the branding and presentation, and then the client needs to download/purchase them for client use?

[@abiconnick]

Glad to hear it, thank you :) So I always get my fonts from subscription service platforms like Envato elements (so I just play a monthly fee and get access to a bunch of fonts) then I leave a link in the portal for the cleint to purchase the font that was used in their branding. Hope this helps!

[@sberkar12]

Hey, would you be interested in some web app that can seamlessly streamline your client processes?

[@abhay_shevkar]

Make a video on brand strategy ❤

[@abiconnick]

Actually just filmed one today! Be out in a month, have a video other videos lined up first :)

[@joan_007]

​@abiconnick please paste the link here, please🥺🥺🥺

[@mariamangion21]

Appreciate you so much ❤

[@tiansarongventures]

My I ask .. how to deal low budget clients???some client wants 5dollars branding design with logo…😢

[@ChrisZappa]

That is not a serious client. Ignore anyone who wants something for nothing.

[@pelangos]

Well, I've just had this realization too. Learn to disqualify clients that are not a good fit. Make your own spreadsheet with all the things they need to have in order to qualify to work with you. Then use that to accept or politely decline prospect clients.

[@EreaChan]

Do not say yes to that. No one should even turn on the pc for that price. If your are willing to work with this type of clients, this is not the method for you. So much time and effort should be only made for serious clients.

[@HamnaShamim-gh2tw]

Tell them why you charge more. If they do not want you, leave

[@deanna.86]

Redirect them to fiver or similar

[@Unruly_100]

hey Abi what application do you use as your project hub to upload clients data?

[@sberkar12]

Hey, would you be interested in some web app that can seamlessly streamline your client processes?

[@lily-wp7dr]

Love your videos, ik that m going to complete all of your videos , just a question that is there any app i can use yo create such digital stuffs except canva like , i wanna do it from scratch ❤️ thankyou in advance

[@abiconnick]

So gold to hear, thank you :) If you are referring to creating design work, then I use Adobe Illustrator

[@matthewrorvick4726]

Hey Abi, do you tell the client ahead of time that you'll only be presenting one concept? Or is it something you don't necessarily mention (the amount of concepts) so it doesn't come off as you not wanting to present more than one. Thanks!

[@abiconnick]

Hey Matt, so it states it in my contract, so I don't necessarily have to mention it, unless they directly ask!

[@uricalopez]

Gracias 😊

[@abiconnick]

de nada 😊

[@oscaraldeguer]

Hi! What are the main differences between your "Brand Presentation" and "Brand Guidelines"? Thanks!

[@abiconnick]

Hey Oscar, So there is a big difference between them both and they have different uses: The brand presentation pitches the visual identity concept to the client it shows the logosuite, fonts, colour palette and mockups. It's presented during the design stage of the project seeking client approval. Once the client is happy with the final concept, they sign off on the brand presentation (visual identity). Brand guidelines, on the other hand, is a document that outlines how to implement the new visual identity along with a set of rules and instructions ensuring the consistent use of it, so your client or their team know how to implement and use it across different touchpoints. These guidelines are delivered at the end of the project during the offboarding stage. Hope this helps :)

[@ElspireDesigns]

Thanks for this. Question.. have you had any clients find this process too long and tedious. I'm fairly new to this and i dont really have any high paying clients. So im just wondering.. I'm wondering if this will work in the Caribbean...

[@abiconnick]

No I haven't because I now work with higher budget cleints and they appreciate a thorough process like this, but to your point, I can see lower budget cleints thinking it's too long, so what I would say is tailor it to your needs, don't feel like you have to copy it exactly, just take what you find useful :)

[@TheCypher32]

Another great video! I may have missed it but when you create the Strategy and Creative Direction document do you go through (present it) to the client or just upload it to your portal and let the client give you written feedback? The same with the final concept and brand presentation.

[@abiconnick]

Thank you :) So it depends on the scale & complexity of the project and their budget, with lower budget projects, I just upload to the portal, but on big projects we will jump on a call and go through it!

[@TheCypher32]

@abiconnick for my client, it's a big budget, but for me, not so much. I might leave them to it and see how it goes with the feedback. I'll be buying some of your bundles and trying the portal to save me time 🙂 Thanks Abi.

[@abiconnick]

That sounds like a good idea, as you can always adjust on the fly! I hope you find them helpful and I also have a video on how I use the portal here: kzbin.info/www/bejne/b4PXZ3irfLONmMk

[@kezzy_kezzy]

Abi for the client portal template on notion the one you’ve created can it be used on Notion to create mine or it’s used directly on Notion and is editable to suite my business?

[@abiconnick]

Yes you can edit the template to suit your needs :)

[@sberkar12]

Hey, would you be interested in some web app that can seamlessly streamline your client processes?

[@LennyYT]

Great video. At what point of the process do you let the client know that they need to pay for more stuff, example, those fonts you mentioned.

[@abiconnick]

Thank you :) So as a general rule of thumb I tend not to use expensive fonts (I get most of mine from Enate), as I always customise them anyway, but if it's a price where I need to inform the client I would do so as soon as I know to prevent any road barriers.

[@ElizabethTimmons9922]

Thank you for your videos! May k ask, which platform are you using to automate your email response, if any?

[@abiconnick]

I use Kit for Newsletters and I have a few templates saved within gmail for enquiries etc but I reply to them myself!

[@TheCypher32]

I was curious to know how long your strategy calls are? I have already had a discovery call and my client has completed the in-depth client questionnaire.

[@abiconnick]

Around 90 minutes! :)

[@kezzy_kezzy]

Hi Abi since we mostly design with RGB how do I now cover the brand identity files logos and all to CMYK before off boarding

[@abiconnick]

Great question! I have a video coming out on this soon, a bit to complex to explain over comments :)

[@kezzy_kezzy]

@@abiconnick ok thank you can’t wait 🫶🏽

[@andriavdesign]

What do you use for a CRM platform? Honeybook or Dubsado, or somethig else?

[@abiconnick]

I use Notion. I've built a custom Client Portal and Project Management template within. You can check that out here... www.abiconnick.co.uk/product-page/notion-project-tracker-client-portal :)

[@abiconnick]

I use Notion!

[@AdityaSrivastava_here]

Loved the Information, but I miss your old Energetic Form.

[@User-q8d9j]

That made me feel better when you said you use a mouse

[@nOna2023]

Hi Dear, When will your course be ready?

[@abiconnick]

Which course? They are live on my website here: www.abiconnick.co.uk/

[@nOna2023]

@@abiconnick thank you.

[@CJJuanich]

Can I use this process in my Web Design & Development Business Miss? I hope this question will be notice.

[@abiconnick]

Yes absolutely! You might just need to adjust a few things!

[@chandrima_saha]

Hi Abi!. I love to watch all of your videos and learnt lot of things like never before. I would love you buy your proposal templates, and brand guideline templates. Since I am from India kindly guide me how to by those from your website. Lastly thank you for sharing such knowledges.

[@abiconnick]

So glad to hear :) You can purchase them here: www.abiconnick.co.uk/design-templates the price will convert to local currency upon payment :)

[@chandrima_saha]

@@abiconnick Thank You so much.

[@AngelaRichmond-q6c]

I would love to know how you work on, edit and add sound effects/imagery to your videos. Think they're fab but a bit of a technophobe so wouldn't know where to start!

[@abiconnick]

I'm lucky enough that my partner does it!

[@AngelaRichmond-q6c]

Wish mine was handy like that!! @@abiconnick

[@noorxkwt]

what is the difference between quotation and project proposal? since both has the pricing the deliverables

[@abiconnick]

They are pretty much the same just worded differently, but I have a video coming soon where I go over my whole proposal process in detail :)

[@noorxkwt]

@@abiconnick thank you for your reply, last question. Is it fine if I send my clients only project proposal and no quotation? or has to be both?

[@abiconnick]

I would recommend including a quotation!

[@salmaraf]

Hii Abi! I loved the video! I can’t seem to find the link to the free course tho 😅

[@abiconnick]

Hey! Glad to hear it, can I ask how you viewed this video? it's unlisted 😂 The course will be available in a few weeks (when this video was suppose to go out)

[@abiconnick]

ah just realised it was from my email 😂 course will be out soon, you can pre register here: abi-s-site.thinkific.com/courses/the-onboarding-process

[@salmaraf]

@@abiconnick no worries 😂 having early access feels exclusive hahaha thanks for the reply 😊

[@nazirashraf]

Your voice is great

[@abiconnick]

Thanks :)

[@azfahim11]

Struggling with finding client. What should I do?

[@ayodelecoker8540]

Where do you get your templates please?

[@abiconnick]

I made them! 😇 You can grab them here: www.abiconnick.co.uk/design-templates

[@fmanantsoa]

Can I ask how the client sign the contract? I mean do you use a website, do they print it or the fact that they paid the first deposit equals to an agreement to the terms, or some other way? PS: I miss the crocs part of the video ^^

[@abiconnick]

Of course! I simply upload the contract into my client portal as a PDF. The client then uses Adobe Acrobat Reader (a link provided) to sign the contract and re-uploads this into the client portal. Haha, did you catch the Designer Boss Summit video? 👀

[@fmanantsoa]

@@abiconnick Thanks for answer. And yes I watched every single presentation and QandA, there was so much great takeways I'm still wrapping my head around everything. Right now I'm working on the portal, refining and elevating the client's experience

[@chloefrances284]

Is the client process a website that you’re using or a pdf?

[@abiconnick]

No it's a course of mine, (see here: www.abiconnick.co.uk/the-client-process) that helps designers put together a process for working with clients

[@gold.robert3010]

Where can We get the template ? Merci

[@abiconnick]

www.abiconnick.co.uk/design-templates

[@sberkar12]

Hey, would you be interested in some web app that can seamlessly streamline your client processes?

[@Tyler99952]

I was wondering if someone can help answer a question , I recently did a fictional rebrand of an already existing brand and was proud of the work but still conscious if I’m allowed to post it to social media or not. No issue if I can’t as it was only for practice anyway Thank you any help be great - Tyler

[@abiconnick]

This is a bit of a tricky area, I don't exactly know the rules, is the rebrand for a big famous company?

[@Tyler99952]

@@abiconnick they are an established brand in the U.K , I could try directly contact there help desk and see if they have any information on the matter

[@abiconnick]

If they are big, like Huel or Gymshark I wouldn't worry, just clearly state that it's a concept

[@japanserenity2223]

😩 I'm using smartphone, though I'm doing pretty nice design though, I hope to grow quickly, pls how can I do all of this using my Android device? 😢

[@sberkar12]

Hey, I think you would be interested in some web app that can seamlessly streamline your client processes. What do you think?

[@Thingwithlegs]

How do you deal with lazy clients who don’t want to be part of the process?

[@abiconnick]

I vet them before working with them, I only take on clients who agree to my process, and actually want to work with me rather than just getting a quick logo

[@jonitazean-lee]

How long are your discovery calls normally?

[@abiconnick]

around 45-60 minutes

[@jonitazean-lee]

@@abiconnick okay! Thank you that helps me a lot because that’s how long my calls are and I used to think my calls were too long lol! This makes me feel better

[@Mr.Explainer10x]

Open hair looks good on you, never tie it.😊😊

[@pelangos]

Nice one Abbster

[@abiconnick]

Thank you! 😊