TRUTH or LIES? Toy Industry Myths DEBUNKED

[@Nerdzoic]

Did any of these come as a surprise to you?

[@robertnewby4798]

What about the stores that don't order the product. Then hasbro and macfarlane still have to pay for the space. Even if the store buyer doesn't make the order.

[@machineman6498]

Licensing seemed lower than I thought. Thanks for the correction.

[@QUINNCOMICSHOP]

I totally agree with you on everything you spoke about Matt... great video and information for those that don't know the inner workings on the toy and retail world...

[@williambethea8703]

So, not knowing a great deal about the industry, they all came as a surprise.

[@portermj]

Five dollars profit on a $25 figure is shocking. That's almost more labor of love than business.

[@LaserPants]

Excellent and informative video. Thanks for the shoutout big guy. ✌🏼

[@machineman6498]

Early subscriber to 3POA. Can I get an un-ban?

[@LaserPants]

@@machineman6498 you’re banned? What for?

[@machineman6498]

@@LaserPants Honestly not sure. A lot of wrenches in the mix and guess I crossed a line somewhere.

[@GenesGems]

I just went to a Target about 6 miles away. All the pegs were all empty. Accept the new Venom movie version as Marvel Legends. The new Hulk Buster armor Ironman. But there were empty pegs for Wolverine, Venom Pool and two other legends figures. I also actually witnessed a rep come from a hobby shop taking pics of the Heman figures and calling someone saying “they only have the Turtles MOTU…” I heard a voice respond, “O.K. Go further east to a few more and let us know….” What is that? It’s hobby shops buying and up pricing… and it’s not cool.

[@buzzsawgr81]

distribution in my area has gotten so bad this past year. there isn't really even a hasbro section at any of my targets anymore.

[@toylips]

Or, is there a Hasbro section, with regularly updated tags, but never any product ? Just me? 🙃

[@buzzsawgr81]

@@toylips not really. there are some black series on the shelf but they're just the same peg warmers that have been there for months. what used to be the marvel legends section is now filled in with other brands of marvel toys.

[@mikehext]

Whoever is designing Target's planogram seems to suck at measuring or knowing what products have hanging capability.

[@mpsorrentino]

@@mikehext Big Time they seem to design the planograms without knowing the size of the item, I'll get a pet toy in that says "can fit one" and it'll be this tiny thing on a 12" peg hook I can easily fit like 5. Then there was the Wilton Nonstick Halloween Jack O Lantern cake pan last year in seasonal without a means to hang it that the planogram called for it hanging from a peg hook. 🤣

[@buzzsawgr81]

@@mikehext that sounds accurate.

[@FalconsTech]

I've never heard of first come, first serve talked about in the context of shipping to distributors. It's always in the context of the end consumer pre-ordering from a store. If that isn't how it works, then the store's order fulfillment is jacked. For the Hasbro target dates, that wouldn't be a problem if Hasbro would just street date their products. And they absolutely should because it makes budgeting a nightmare for the end consumer.

[@spacemanspiff3052]

Hot dang! Your videos always beat my expectations!!! Licensing fees for toys no more than 15% generally, I’ve certainly been bamboozled by a certain San Francisco based Super toy manufacturer that makes beautiful product but often charges for 3.75 inch scale at the 6 inch scale price. West Coast rules and East Coast drools . . . unless you can’t wait for big box retailers and just order from toy specialty retail at upper price range or eBay resale price gouged rate. You really threw back the curtains and shed light on some of the sausage making and I truly respect you for it. I’ve enjoyed your posts so much that I’ve happily started purchasing from your store, especially pre-sales, and will enthusiastically continue to do so. I just really like the way you do business!!! 😉👍

[@digitalq9702]

Hey just wanted to say I just recently got into toy collecting and found your channel at the end of last month and have to say your advice has helped me major so thank you

[@miragexl007]

Just got in?. I'm assuming people are getting out or backing off?. Lol. I know I am.

[@ciscodeer9094]

Matt I'm glad you are level headed about these things.

[@chrish7983]

I think a lot of people online need to be reminded at how niche this hobby is, and how awful traditional retail has become. Long gone are the days from our childhoods when you walked in to a Toys R Us and saw aisles filled to the brim of every single figure in a particular wave.

[@robertwantland646]

I love when you do these videos

[@mrgrudge5856]

The 1st Hela from Thor Ragnarok is a great example of figures being based on the concept art. The figure is inaccurate to the movie but is spot on for concept art and behind-the-scenes footage.

[@FallenGemini]

A good example is Cull Obsidian, whereas the BAF version is based on the concept art. Hasbro did a movie-accurate version years later in a Children of Apocalypse boxset.

[@James_Wade]

As an avid black series collector I can say with confidence that the east coast always gets the figures before the west coast. The new black series wave for instance is being seen at Walmarts in the east, and I haven’t seen a single figure yet. I believe the stock must first hit certain distribution points over there before being shipped out.

[@wetalkeverything7891]

Definitely agree on McFarlane's scarcity tactics. So much so that I think it's costing them a lot of business. I can't be the only one who is not bothering to be overly invested when it's hit or miss on whether you can actually get the demanded stuff.

[@hegga_nm]

Thank you for explaining to people that companies don't distribute their stuff to individual stores, it's mindboggling to me how many people don't understand this...

[@SameTimeToys]

Dude great video lots of information for just a content video. Thanks again

[@ActionFigureMagic]

Always 😊❤

[@loveanicefigure]

I have an online uk retailer that swears they are still waiting for my mezco TMNT and firefly to arrive. I'm hopeful, but slowly becoming more skeptical.

[@machineman6498]

Thank you for making this! Big fan of learning about the industry. Plus you have a great “Toy collecting can still be fun” vibe.

[@lucarocks7866]

Got a BBTS ad right when the video ended. Hope Big Nerdy got a pay out! Anyone else going to Legion Con in Nov?

[@GenesGems]

Then why is it so difficult it is to get the Venom 85th anniversary Walmart “exclusive”? I just want it to have next to my drawing desk and enjoy every day. It’s just joy and connecting here. Why is it so hard to get and why is it $54.99 on the Walmart website? $50 on Amazon?

[@TaeDEcSecSD]

Its 50 on amazon bc its a walmart exclusive so the people on amazon are second market sellers but yeah, the bad distribution from WM and Target still so bad down in California shelves really be empty but you go to Mexico and every walmart has venom its insane

[@williambethea8703]

Big Nerdy, great look behind the scenes of distribution. This was truly informative. 👍🏿

[@GenesGems]

But what of you just want a figure for the fun of it… and the lack of consistency is so frustrating…. I do this for sheer joy and the joy is being sucked out of it…😊

[@LordRockington83]

I love these inside industry videos. WAY too much misinformation and rage baiting online about everything including Toys. This is great work Matt.

[@chadryan9900]

I have a buddy of mine that is always asked mg me what figure you think is going to be rare. His under the belief that Hasbro in this case makes certain figures in low numbers to make them rare and to Jack up the price on the secondary market.

[@MasonGassaway-r7s]

I ordered from bbts and it’s been over a year and it still hasn’t shipped yet! definitely ordering from you in the future👍

[@andrewodonoghue3695]

Can you talk about what's going on with NECA? A lot of us haven't received any ordered items all summer and now into fall, their customer service is no help and just sends generic sorrys and should be soon, but nothing of substance, we need. With a smaller company I'd assume they're going under, but neca has been around a long time, something has changed

[@robertnewby4798]

Then with the stores Walmart and target. They are still paid for the space. Even if there buyers don't order.

[@kuldipbinning1989]

You can get anything in London, as there are no Walmart or Targets. As for shipping, I paid $40 for the Valaverse Jeep from Canada as Bobby wanted $120.

[@FallenGemini]

The only "toys" that are made in Japan nowadays are gunplas (Gundam and anime model kits) from Bandai Namco.

[@Texas1911]

Am really enjoying this type of content 👍

[@gmarcus9128]

What this channel is made for! Great stuff Matt, glad you're our guy. Cheers - Greg Pfeiffer

[@Barada73]

One thing that I hear a lot of toy collectors complain about is the price of many Super7 figures. A 5POA 3.75" figure from S7 costs about $20, when a super-articulated 3.75" figure from Hasbro costs $17. My understanding has always been that it has to do with economies of scale and Super7 can't produce toys in the same quantities as Hasbro and, thus, they need to charge more per figure to make a profit. I know that this is how it works in publishing. Because if I pay someone to print a comic book, then I'm going to be paying far less per issue if I order 10,000 copies of the book, than I would be paying per issue if I only printed 500 copies.

[@guyger]

In your opinion. Would you say that the Adult or older collector has became the mainstream for toy buying now? I still hear the "Its Marketed to kids" but of all the kids I know of friends, not a single one is a toy fan or really even cares about them. I get laughed at by friends kids for having a massive Transformers collection in my living room.

[@georgewaters2533]

As always, your videos are informative and d engaging. Looking forward to the next one!

[@25toys3]

Enjoyed this! I wonder how DVD and CD releases always seem to hit their target dates over the years?

[@SeViLionCollectibles]

They ship earlier than the date itself. I was the movie/music guy at Target for years. Most movies would arrive in the stores 1-2 weeks ahead of time. Especially big releases like superheroes movies. Those would sit in the stockroom for weeks. I kept shelving set up in the back specifically listed as “this week”, “next week”, “2 weeks” and moved stuff around as needed. Technically, toys could do the same, but I think stores don’t view it as important enough to have someone specifically for that. Even when toys were street dated, usually for movie tie-ins, the toy stockers totally neglected the street dates on the box and stocked it anyway. Which is why eventually, the registered had to be programmed with blockers for street dated items.

[@25toys3]

@@SeViLionCollectibles Thanks for the insight. Never knew!

[@dawfydd]

What happened with Shin and Baylans height you reckon? was it a factory just making them 6 inches tall each?

[@Buzzed4LightYears]

Matt, any updates on our Neca Preorders? We will still receive the items we ordered eventually right?

[@Nerdzoic]

Of course! Just a matter of time. They Told me I’m in queue and have a ton of stuff in the next few weeks

[@Buzzed4LightYears]

That’s great news thanks Matt.

[@theflyingninja1]

Things usually stay on the shelves longer here in the UK. We're not really a nation of toy collectors.

[@ralphwilliams2396]

As a hotwheels collector I can definitely say the west coast get everything 1st

[@unum1979]

The only thing I disagree with is the artificial scarcity. I still believe they all do. I think Hasbro's "back by popular demand" concept is them putting up additional stock they retained to test the market. Looking at the "clearance" area of Pulse. My opinion only.

[@DesignIncase]

I don't doubt they may actually either stagger releases or plan productions to be a little spread out. Get some product out sooner and then follow up with a restock. But I don't think they ever intentionally under produce just to trigger fomo. I guess it depends on your definition of artificial scarcity.

[@unum1979]

@@DesignIncase well said

[@phoenixr6811]

Love the business videos on the Toy industry I have gotten some questions answered 😊

[@alexlovehall7796]

I don’t know the right place to ask however I do have a question. How do shops like yours and others get import figures like Mafex, Revoltech, and SHF into your store to sell? Also, how do you decide on the prices as well?

[@paulziomek7723]

This is tremendous content! Fascinating and helpful.

[@ericscarbro274]

Is Hasbro Pulse Hasbro proper or are they a separate company?

[@MTB214]

I pre-ordered some neca and dc figures from you the other day. I’ve seen McFarlane has been good in targets to have the figures there but not Walmart. I hate how they sell out on their own website within half an hour.

[@brwnkd]

Even the distribution as is, is terrible. I’ve seen other channels that go to Ollie’s and find figs I never saw here where I am and they have them by the case.

As far as dates maybe dont claim dates if they dont really know when toys will actually ship ?

[@Nerdzoic]

They don’t. They tell you straight up they are estimates.

@@Nerdzoic my point is dont give a estimate .

[@hyramgonzalez9187]

Relatively new to the channel you got any Nerdzoic merch (shirts)

[@UsualmikeTelevision]

Great video Matt!!!

[@jaimev.b396]

You should restock the marvel legends power princess if possible, I ain’t paying 70 for her

[@kobocopcustoms]

Okay so maybe retailers don't make that much money on Hasbro and Mattel. But the question you didn't answer, was is how much money Hasbro and Mattel are making on each figure

[@RadtoyzGalaxy]

I have never seen a shortage of anything for at least three years where I am in Canada.....esp mcfarlane lol

[@Mandoshawn]

Thanks for the video. I got a lot of my questions answered.

[@dollplexus74]

Mattel is disgusting about sales marketing.

[@RaiderNation816]

Love the shirt ☝️

[@darthdelrio8308]

The rumor has been going around the last couple weeks that Hasbro is trying to ditch the Star Wars license because of the decline in sales and the high royalty cost they must pay to Lucasfilm. Do you think there is any truth in these rumors? Have Star Wars sales fallen off?

[@judgejase7583]

Thanks for the inside track info, mate. Crikey, toy distribution is like politics, full of ineptitude, chaos and no idea of what people actually want !

[@Hiddendragon76]

Great vid

[@ActionFigureMagic]

Yup! NortheEast Usa? Always last to know! 😜 ...That is why Matt is My East Coast first go-to 😊

[@blaisebear6850]

Great video bro. Much like you reading toy “expert” comments on social media also drives me bonkers. The one that always makes me crazy is “I ordered from Pulse and I pay for a membership so I should always get my figures first!” 🤦‍♂️

[@MyNameGoesRightHere]

I disagree on this one. I don't support Hasbro Pulse memberships because I feel that it is essentially paying to have early access to things... and that doesn't make sense for me. But if I payed a membership, I would expect having priority on everything and all kinds of perks.

[@blaisebear6850]

@@MyNameGoesRightHere I get that mentality but it’s an unrealistic expectation. With a company as large as Hasbro it would be nearly impossible to ensure that they release stuff before big box stores. Never going to happen.

[@MyNameGoesRightHere]

​@@blaisebear6850Oh, that's what you mean! I totally didn't understand where you were coming from. Sorry! I was thinking about Pulse members that complain about being left out of those purchases in advance. Am I making sense? I absolutely missed your point and I do agree with you!

[@kevinm.3506]

This was awesome but I gotta disagree with west coast getting stuff first, at least when it comes to certain brands. I watch KZbin toy reviews of hosts Midwest who do reviews on products that stores on the west won't see for 2 more months. NECA seems to be the worst. Toy hunters always seem to find them in those states long before I see them at MY local target. The target one didn't surprise me as someone who use to work for them in my youth though they use to do much better at the supply chain when the Dayton/Hudson corporation owned the chain. We never has bare shelves like we do now. Our pegs were packed

[@jonathanhodapp8735]

Always awesome videos

[@GandalfGreyhame3]

3:12 what is the joke here? or attempt at one?

[@01bleached01]

WWE figures are my new favorite! I’ve bought over 200 in that last three months. Are you selling them soon?

[@ayoitsdiego]

Showed up for toys... ... Stay to Acknowledge the OTC ☝🏽

[@Lunzerland]

“Later… bang, bang!”…..?

[@RupPup69]

Y’all like Boss Fight Studio Vitruvian HACKS

[@ADAM_COLLECTS]

marvellous stuff

[@ballew-d1k]

Sounds like it's all haphazard.

[@theradiation7420]

Remember that guy that said dragon man would be 300?!?!

[@Nerdzoic]

I remember that. Yup, bad take on my part there.

[@wopr1231]

Buy hand-made toys not made in a sweat shop

[@jamesstolk9848]

Thanks Nerdy. I love these type of videos. Love the crushing of false info. Great Job.

[@paltrax]

If you're into wrestling figures ringside will get it first

[@IsaidQUIETnHERE]

chy-nuh 🤣

[@miragexl007]

It's nice Not to care about Collecting As much anymore. Lol. I don't stress about Toy things that much anymore, Don't need everything, don't want everything, Shrug my shoulders if I miss something..prices/distribution/ quality. Of course have thousands of sealed toys andcollectible and i'm starting to think how to get rid of. Getting older now and have other things. the bs world the last 3 years or so With economy/inflation, wars, border issues

[@cyrinix]

Todd LOVES creating fomo and def likes scarcity, especially morso nowadays since he's gone to that $30 price point. i welcome the day he loses DC and we can start over (mostly bc 7" scale sucks)

[@Action_Figure_King]

What's MOQ???

[@LaserPants]

Minimum order quantity

[@TheHairyGorilla]

Isn't Hasbro back in China they were in Vietnam a few years ago? Punisher and Bushwacker is made in China on the box :P

[@junkdudetrollnoreplyback9994]

BUSTING NUTS ON TOYS!!! WHHUUUUU....

[@richardgarcia7792]

🤔🤨🤨🤨🧐 SUS

[@awrogers3013]

I’m sorry but these guys whining about a downturn for kids toys some adult will sit on the shelf is even more useless than these vinyl folks.. I mean come on, you didn’t expect 60 year old men to keep playing with toys like a child did you? You know what is the most unnecessary goes first.,and when you’re talking about item that sit in a shelf ..you don’t even play them like vinyl records…it’s toys that will be out of the picture first..you don’t see that?

[@lonedragon3261]

People still use Facebook?

[@DamageInc86]

Nice video. But can you simmer down on the zoom cuts every other time to start and end a sentence? It's ridiculous.

[@TFC809]

Lets don't give the top comment to the bots

[@tonythepokemonguy751]

☝️☝️ acknowledge our toy collector tribal chief

[@bryanheinrich371]

Love love love videos like this (But methinks KZbinrs and keyboard warriors hate stuff like this 😉)

[@westcoastavengers1]

I noticed Walmarts and Targets in red states get a lot more variety of GI Joe Classified and get them sooner, than blue states. With the exception of California. Blue states want GI Joe Classified too.

[@transfer_p_sailor_boi]

YEET

[@jackiechan2524]

This should be renamed to: " talking out of my fat a$$ "

[@robertnewby4798]

Wow you are a clearly a bad person

[@LaserPants]

I’m starting to think you aren’t the real Jackie Chan.

[@Merrick-sm9ld]

Please answer lol will you have any restock of the Jada toys tmnt figures i missed preorder but would love a set.

[@BillyBobKornhol]

HASBRO SUCKS😡