NEW MAKEUP HOT TAKES!!!!!

[@HannahLouisePoston]

Y’ALL, the Isamaya Lips (isamaya.com/products/cardinal) were announced right after I finished filming this and didn’t make it into the video. But lots of you have been asking for my hot take, so here it is, in three parts: 1. I feel like clutching one’s pearls is passé, I am not clutching my pearls over this 2. in fact, part of me actually wants it because I love sculptural things, I am a personal fan of…anatomy…AND the shade “vanity black shimmer” looks exactly like a balm version of the “black veil” lip gloss which was one of my favorite products of 2022 3. the price ($95) is unreasonable and when I saw it I soured on the entire project. I believe that the price will be off-putting to most consumers and sales of these lippies will be low, but my guess is that this product is designed to generate clicks, shares, site traffic, hype, etc RATHER THAN sales. Like…I’d venture that even if they lose money on the product, they will make that money back (and more) in brand growth as a result of all the pearl-clutching and eye-rolling. Of course my hot take is informed by my lackluster impressions of the original Isamaya makeup (here’s my review: kzbin.info/www/bejne/hajTq5lue9aBpNk). The fact that the formulas flopped for me overall made me inclined to believe that the brand is mostly selling imagery and aesthetic ideas, not really trying to make and sell good makeup. And they keep doing things to reinforce that belief.

[@SRoberts815]

I was really surprised to see that Jen from Fat Mascara is such a fan girl of the brand! I’m obviously not going to buy them, but I had a different reaction to the price. Somehow the ludicrous price seems to be saying “wink wink you’re not really going to buy this, let’s just all appreciate this intellectually.” But tbh I’m probably giving the brand too much credit.

[@wildlyamy]

I agree, I like the packaging and thought the same about the products being similar. The price is so ridiculous, even factoring in the donation to Planned Parenthood and the sculpture of it all. It actually kind of makes me sad, because I would have bought this in a heartbeat at a more reasonable price point.

[@profmom1469]

I’m clutching my pearls! They are tacky and gross in my opinion. Is their target consumer a high schooler? So juvenile. But, yes, I agree that they’re designed to grab attention, not actually generate sales at that price point.

[@shannonharris3982]

The pinned comment we’ve been waiting for 👏🤍

[@katyp564]

Agreed on all counts. The price is unfathomable. The dong is alright. The over the top reaction to the dong has been more disturbing to me than the dong itself.

[@fave525]

Hannah, i beg you, once you truly blow up and get millions of subscribers, all the money in the world (which you deserve) and all the sponsorships, please - don't change your content. the de-influencing era is what this community, this world, needs. i've already said it many times, but i'll say it again: you have no idea how much money i saved up thanks to you because i stopped buying on impulse. we need you to keep doing what you're doing, because you're so great at it ❤

[@katyp564]

When the Rihanna halftime show was announced, all the pop fans, knowing how she is, joked that it would be a giant Fenty commercial. And here she is creating a tie-in...

[@terrilabeth]

I wish that Natasha palette had been an Anti-Love Palette with all grunge and no pinks or reds. Maybe I am the only one that considers this to be a wonderful idea. 🤔 😂 Thanks Hannah! 💗

[@raneabrown4662]

Brilliant! THAT is something I could get excited about 😊

[@mizshellytee]

I seem to remember in one of Hannah's videos from around this time last year, she put forward an idea for a non-traditional Valentine's Day eyeshadow palette and invited us to do the same in the comments. There were tons of great ideas in there, including ideas for anti-valentine palettes.

[@karmaleenash2841]

I could get behind an anti valentine palette!

[@julias5980]

I'm waiting for someone to do a blue broken heart palette, or a green rose thorn palette, or an anatomical heart.

[@micaela6915]

Yes! ❤ that would be perfect

[@meepmoopmeep1]

Your thumbnails are the best! They are so visually appealing and I feel Ike you’ve really settled in to a style that is unique to your channel

[@scentitled]

After the pandemic I fell back in love with liquid lipsticks. I worked in NYC (I still do) and would wear liquid lipstick underneath my mask and it wouldn't transfer.

[@ohheyyola5416]

I agree with Angie we are heading back to 2016 era makeup style! Blinding Rare Beauty highlighter, super contour and matte liquid lipsticks

[@TeacupTSauceror]

i asked for liquid lipsticks! i am so bad at keeping regular lipstick on my lips and i hope liquid lips never die. i'm also hype for the lip stain train on the horizon

[@nkurdy288]

Urban Decay used to have a mascara reviver that was sooo underrated. The formula was clear, and u would wait a few seconds after applying it over old mascara and it would soften it make it glossy and length. And putting more mascara on top of it gave even more volume. I am curious if MAC’s version would do the same 🤔

[@Cicelyize]

I am loving that blue eyeshadow on you. Suits you so well.

[@LEbackstage]

Who asked for liquid lipsticks? It's me, I'm her who asked. 🙋🏾‍♀️ maybe my favourite from NARS will come back.

[@jay-rene992]

I'm here for it too! I want my lips to stay and it can be done with out being too drying

[@amandadavenport2020]

Those danessa myricks swatches are the first time I have ever seen a non skinny arm with swatches!

[@syd1066]

You've inspired me to wear a different lipstick every day this month to try and get more use out of them 🙂

[@heathernasal]

As an Ulta lover, I am so excited for these luxury brands to partner there. You get actual reward money back at Ulta that can be used towards your purchases instead of waiting until you amass 500 points at Sephora for $10 or a free (crappy) sample. Ulta also gives 2x and 3x points certain times so the money can pile up quickly. I hope what they offer for each brand is robust!

[@liannapeterson8846]

It’s so funny the different reactions you and Angie had to the mascara dry shampoo. I appreciate both

[@Elvoalven]

I love the look you have going on today, for some reason it puts me in mind of someone who went to a concert the night before, glamorous but lived in, slightly smudged around the edges. If that makes sense 😊

[@HannahLouisePoston]

it TOTALLY makes sense

[@justinacreates4953]

Hannah! I really want you to try the dry shampoo mascara. I'm so intrigued. Please please use your channel's budget! And if you go for it check out the Over the Taupe powder kiss lip color, and the Glow Play Blushes!

[@sarahkalnajs5810]

I just tried a few Make Beauty products and WOW! They are each so impressive and unique. Love them!

[@Tikap73]

I want a grungy Natasha Denona Dusk pallette real bad!

[@robinkemball1469]

The thing about Natasha Denona and Dior coming to Ulta is that the point system is better and I have some long time products I'd like to try from those brands and would maybe be willing to spend at Ulta with points but not elsewhere. In addition as someone who uses multiple products from different lines being able to get them in one ace with the rewards when I need them is a plus.

[@melliedavis2193]

Ugh the Bobbi brown blush is tempting

[@shannonharris3982]

Those Bobbi Brown blushes are getting me too! They’re that one luxury brand that always gets me 🤍 those Crushed lipsticks…

[@pasitheathanatosasmr488]

Ugh I just love you so much. I’ve become quite inspired to think about starting a beauty KZbin channel because of you

[@kayleighbell7491]

If you're able to do another all brand review within your channel budget, Hannah. PLEASE do LYS! I love the brand so much and you might like for yourself as well

[@MillieMaa]

I had a crap day today and no energy to focus on the Big Things. Such a delight to hear your musings…❤

[@Quartere1ven]

digging the dark elven princess vibes

[@SRoberts815]

I don’t know exactly what it is, but multiple colors in one pan like that Bobbi Brown blush makes me anxious. I feel similarly anxious at the idea of actually using those beautiful Pat McGrath duo blushes. I have an actual visceral, negative physical response to it! But I’m very interested in the description of the finish of a powder blush as glossy-can’t wait to watch reviews and see if it’s really different than any other shimmery powder blush.

[@cinmingrl]

I agree with your last hot take about Dior and ND elevating Ulta. I find it especially interesting as it contrasts with my feeling about Sephora in Kohl's. I don't understand that combination and feel like it cheapens Sephora. I ordered a Lancôme foundation from Sephora through Kohl's website during the holiday sales and received an expired foundation. They offered replacement or refund and I didn't want to hassle with getting another bottle of the same expired batch so I took the refund. The experience soured my already skeptical outlook on the combo as it seemed like they're using Kohl's to offload old stock.

[@RayneNaegwyn]

Hannah, I just wanted to tell you how much I appreciate your thorough reviews, where you've actually played for a product long enough to see how it works for you, how it sits on your skin. I especially love how you look for color nuances in both pan and how they wear on the skin. Thank you so much for not being the overbuying reviewer who just tries the thing on and says "I love it!". can't even tell you how many times I bought things, used them for a long time and disliked how they looked in the end. The best example of that is Viseart dark edit. There is that beautiful green (and I looove green) but on the eyes it just looks so grey. That was the most disappointing thing about the palette to me (no one ever brings up such things in reviews). Another thing that annoys me about a lot of reviewers is that they rush the consumers to go buy something even though the product will be there for a long time (obviously if it's not limited edition). I loooove using up my makeup and only then go buy either a replacement or something new. Thank you again, please never budge with the "it's a trend right now so I must buy this quickly while it's relevant." Beautiful products will ALWAYS be timeless. There's a reason why so many brands have products for decades and they are STILL highly popular!

[@hollytheriot9357]

Love love love this purple eye and the way your hair is pinned but also has movement. It’s not atypical to enjoy your look but there’s just something extra special about it today. Hungry Hannah also a bit more fast talking and free or something? Love love this video thanks for being you!

[@pinkbubblesnake]

I would love to see more of these types of videos. It was refreshing to see you talk about these things, being able to see that you're excited about them but watching you actively talk yourself out of that purchase. It's so helpful to see new releases anti hauled with more thought given than "I already have a ton of blushes I don't need this, but I might review it" the way you talk about these things and refrence your own collection or things you've tried before is a god send. It's amazing to see you doing so well and sharing your thought process 😊 I want to get to that point myself

[@sophieserendipity4164]

you have the best timing as always. I'm sick at home, just made a pot of tea, am watching this sitting on my couch asap!

[@HannahLouisePoston]

I hope you feel much better soon!

[@sophieserendipity4164]

@@HannahLouisePoston thank you!

[@lauras2129]

My thought, as someone living outside the US, with regards to liquid lipsticks, can be summed up in one word, masks. I don’t know if that’s what brands are thinking, but some of them are quite significant in the Asian market, like Mac.

[@porgdaporg1291]

I honestly wondered along those lines myself; glossy stuff was coming into style while most were still masking at least some of the time, so maybe people got over it more quickly than the typical trend cycles because it was messy for everyday?

[@ohhsnapitsharley]

I just love the way you feel/speak about things even though I hardly wear makeup and have no idea what’s going on in beauty outside of KZbin content

[@strigilis]

this eye look is so gorgeous

[@nursejennacarter387]

Bought the Ami Cole lip treatment on your recommendation and Oh Em Gee! So lovely! Thank you!!

[@sarac8076]

The fact that after the Big Decluttering, the HLP makeup reservoir is smaller, really helps me in my favourite game named Guess the Product as I am watching this video. That really looks like Blitz Violet Orchid 😊

[@imaginarycosmetics]

I wonder if liquid lips will make a comeback through tiktok because it's something you can easily demonstrate in a short video. I imagine the reviews like this: OMG a lip product that DOESN't transfer?? What is this revolutionary new formula??

[@SarahJo]

As someone who has never fully left the liquid lip train...I'm excited to see it come back with the better technology lol

[@biznis9965]

Hahaha I've been somewhat 'secretly' using and purchasing them 😅

[@nkurdy288]

I love the way u styled ur hair 😍

[@ririimari]

I'm the same color as you I think. Tom Ford Traceless stick in 4.0 Fawn is an exact match for my skin.

[@Queenofcats36]

I love liquid lipsticks, I have massive trouble keeping any lipstick on, and I don't have the time/nor inclination to reapply them, depending on the color.

[@susanleary1843]

Remember you have the KA bronzer that is a beautiful pink brown that makes a great blush and it has a tad of shimmer on one side. Love it. Why have I never seen that bronzer color? Always a peachy brown or golden or red brown. That pink brown is heaven.

[@nenjaboots]

I definitely think my interest in the Bobbi Brown blushes is just me wanting to own a little Rothko of my own.

[@avaa828]

Really enjoyed segment! Looking forward to finding out about possible Gone Greige dupe.🤞

[@PlainJane144]

"A pink poppit with a gold stripe on my cheek" 🤣🤣🤣 I'm dead

[@catherinemartin1550]

Girl! You are completely spoiling me with there being an upload from you almost every time I open my KZbin homepage... And I am completely here for it •♡♡

[@yehfish88]

This eye look is amazing 😻 can u do a video about it Hannah? ❤

[@scentitled]

I would really like you to review the DM blush balm.

[@yogagirlvioletsky2703]

I really am enjoying your channel...there's something about Hannah that I'm loving! smile

[@chuck6845]

We’re similar skintones (i’m maybe a little more cool toned, my skin sometimes is literally grey blue). Recently for fun I tried out the Rom&nd dewy ful water tint in the shade 10 murmur pink and omg… I really would love to see u try it. It’s terrifying swatched and in the tube, it’s literally a cold neon pink, but it works SO WELL!!! All of my previous lips similar to you are pretty desaturated, but it just works somehow. Its quickly become one of my top lip formulas too, I wear it as a dewy blush as well pretty much every day. Would love to see u try the same formula, especially bc kbeauty tends to run pretty cool toned and taupey

[@parfait_161]

on the lash dry shampoo: this sounds like canmake's quick lash curler line, which seems to be incredibly popular in japan based on the number of variants released & how frequently i see it on japanese social media. i picked up the ER (easy removal) version recently & while i haven't tried using it as a curl reviver yet, as a primer it consistently creates the best lashes i have ever achieved. on blush: have you seen the wakemake mix blurring volume blush in "soft mute"? it's a very pleasant looking purple-beige gradient. i have a contour from this same line which i adore so i've been eyeing the blush for a while.

[@andrijanaadamovic5545]

Can you do video about your favorite face foundations and powders?

[@kerriwright4593]

I'm loving the new maybelline vinyl lip stuff. It's not matte nor is it super sticky so I like it a lot.

[@BritKay118]

Hannah! What eyeshadow do you have on in this video?? I absolutely love the deep purple/ sparkly/ gray vibes!

[@blendofdays]

It looks like it might be from Pat McGrath midnight sun?

[@EverybodyWantsToBeACat]

I'm thinking if you already have the universal balm powder, you can get a similar effect by mixing it with other cream or liquid blushes in your collection

[@beaherzberg]

The LYS concealer is Bae for me. And I love the prince point at Sephora.

[@cecileganel]

Oh my gosh the Bobbi Brown release!!! I have such an eye to it as the first non replacement product I’m buying myself since august 2022. I’m going to wait for reviews and possibly get it in the March or April

[@involuntarywitchcraft]

I love listening to your opinions on makeup, so excited! I’m also trying to resist the urge to purchase, but I’m not doing Amazing 💀💖

[@binkao2938]

I have a giant girl crush on one of the models Charlotte Tilbury uses and have a hard time not wanting to buy everything they showcase on her 😅 Everything just looks like a dream on her and even though I know it’s her face and not the product I just can’t help myself from wanting to get my hands on it to try to recreate her whole look 🙈

[@laureness1898]

Why is ‘Sprots’ sending me right now 🤣🤣🤣 P.s. I saw that Dior reformulated their iconic Dior Forever Correct and added a lighter shade! 00N is the newest shade and looks like it would be the perfect color for you! I think you would love that formula 😍

[@poppyvisions6094]

NYX 1999 is nearly indistinguishable from Gone Greige. They have different formulas but they're both matte and lovely

[@JanetVJohnson]

I use the clear version of Maybelline's Great Lash Mascara as a dry shampoo for my lashes.

[@embellishmarin4647]

Having never really enjoyed the liquid lip, I’m unmoved by them coming back. In fact, I’m pleased because I don’t want them.

[@sarahkottke676]

Need to know this lip combo

[@ninabonita4304]

I’ve been doing a low buy so this is perfect!!

[@naomilasby7744]

I also want to want the new ND face palette, I loooove the first one (even the blush), but I hates as well 😆

[@samantharettie5176]

I keep wondering if the MAC dry shampoo mascara would help with people that have oily lids to avoid from smudging. Like it keep it dry - I have an issue with transfer from my bottom lashes so would be curious if there’s now a solve!

[@nourmezher4129]

Would love to hear your hot takes, or even get a channel review on the vieve sunset blush balms! Some of the shades seem pale enough and they seem buildable 😍

[@Ponyosham17]

Love your channel, I hardly ever comment anywhere but I just had to get this out! Bobbi brown is one of the first I remember having that split brick style makeup. I loved the shimmer bricks and tempted to buy them again! I feel like maybe VB took a note from him. 🤷‍♀️

[@paiges1262]

I love a liquid lipstick. It’s much easier to use on aging lips that need definition, when a liner plus something feels fussy.

[@kathleenlavender029]

About Ulta -- I thought they were owned by the investment group of the Wertheimer family, who owns some (?) of the rights to Chanel, at least in the US. I thought that was why only Ulta has the Chanel #1 line (and not Sephora or even department stores). If all that is true, I find the addition of Dior at Ulta pretty interesting.

[@kaburzynski]

The Wet n Wild stick foundation is so similar in formula to the Tom Ford. I don’t know if there is a shade for you, but they are super similar in feel

[@wendyxkuma]

I’m here to say that liquid lipsticks never actually left. Brands just weren’t releasing them as often, but the people who WANT a lipstick to stay on, LOVE liquid lipstick and just deal with the dryness. I’m not a fan but do own a few for when I wear a bold color like red or black.

[@StateofKait]

Yessss, I love this series

[@elizabethguilford7310]

Love your hair and makeup in this video!

[@thejulietocean]

NEW MAKEUP HOT TAKES!!! ❤ Always a love! What is this magical sweater you’re wearing?!

[@jeanmedeiros1783]

I can not go into a store (any store with a makeup aisle supermarket included) without stopping & searching the lipsticks for Gone Greige or a dupe. I don't even wear lipstick! Edit: Pass on the Bobby Brown. The Natasha Deanna palette feels like I'll be seeing it in TJ Maxx during my next stroll in the makeup section. Going to get a snack now. Thanks for the reviews Hannah.

[@liuwanzhu4227]

Me too!😂

[@MyCleverHandle]

I do the same perpetual search for Revlon's Rum Raisin in the OG creme form...I have four, how many more do I need?

[@morganwu282]

I would love if you used your channel budget to review some products from lys. I am so curious about some of the products - particularly the cream blushes, concealer, and foundation but I want an in-depth review that only you can do! 😄

[@meganmccabe1371]

I am absolutely out here still wanting some longwear liquid lipstick, especially for bold colors. I never soured on them, but I did expand my love of lipstick to include bullet lipsticks. (I'm the out of style person wondering when lipgloss love will fade away because I hate them)

[@karenover50]

What is the Gucci rose bronze blush. Btw, gorgeous look. I love your hair !!

[@gueneveve1296]

Lancôme, Chanel, MAC, and hourglass are already at Ulta. Additionally Fenty beauty, while not a prestige brand, is also at Ulta now as well. With the addition of Dior and ND, it feels a little bit like Ulta has come for Sephora’s crown. What would I want at Sephora that I couldn’t get at Ulta? Plus Ulta has a much better range of drugstore like you mentioned, they’re got hair and brow salon, and their rewards program is better……. Funnily enough, I think it’s the fragrance selection that speaks to me more at Sephora than Ulta

[@lorencappelson6475]

Yeah I agree I feel like the fragrance selection at Sephora feels more special, high-end or even niche/interesting. But for everything else? Ulta is it. It definitely doesnt have a drugstore only feel to me and has been pulling in mega prestige brands for awhile now. I love it!

[@chelseareynolds3875]

Sephora just continues to get worse in my opinion lol. There are more Ultas near me and the new locations have a much better fragrance layout/in person selection (imo). Now I can get more brands I like at Ulta and a lot of Sephoras aren’t giving a small tester/sample of liquids sooooo…. At least Ulta has better lighting with all of the windows. 😂

[@victoriaryan1509]

Can't take my eyes off today's eye look!

[@joellechiara]

I'm trying to resist too - blushes to be sure. Just purchased like 4 Phytosurgence blushes and 1 Kjaer Weis. I have to be done. Hard pass for me on the CT wands. I really dislike that wand format. But omg on the BB blushes. Oh no..... xoxo

[@kimfeddema6302]

it might be worth swatching in person, or watching Stacey Chen's video on the Charlotte Tilbury blushes before you decide to buy as she found that the pink pop shade was actually very peach in person and similar to Rare Beauty Bliss - and I feel like you don't gravitate toward peach. You might be better off getting the Pillowtalk shade because I think its not too pigmented and can be sheered out and you might like the colour more.

[@kristinelewis5373]

Hannah, check out State of Kait’s reel on the Charlotte Tilbury blushes. I know that you don’t like when things pull orange… On Kait, pink pop is like a straight peach. Something to consider

[@celinew3444]

I love your purple eyeshadow! Is that from a palette? Could you share the brand/color? 😊

[@lataux]

i would love to hear your thoughts about lys beauty! Maybe if your in the mood to make a full face review, you could consider? 🥰

[@robrobben6066]

Your hair is so pretty today❤

[@catiejohnson7910]

Could you share what shade of Tom ford stick foundation that was too dark for you? Please and thank you

[@MyCleverHandle]

I will be happy to see Natasha Denona and Dior at Ulta, if only to sample their wares without withering in the snob atmosphere at Sephora. I only go to Sephora for their own house brand makeup - great quality! - and only when they're having a sale. Ulta and drug & discount stores suit my needs just fine. And I don't shop online for anything; I love the thrill of the hunt and the occasional surprise in person. Love your video style, low-key is my jam!

[@cmyers6755]

The super cool pink blush in the ND love palette would have made me buy it even though I never wear pink shadow. I feel like all her cream blushes I have are too warm. What stopped me is the warm gold highlighter - to me the two just don’t go together, seems a really odd paring 🤔

[@cinemaocd1752]

Love the purple/blue eyelook, is this the new Hannah custom palette? I completely agree with you on liquid lipstick. As a person with a short waist I can get behind the much maligned return of mid and low rise pants, but NOT THAT. I broke up with liquid lipstick in 2018 and I've never looked back. I think that Mac mascara refresher is dumb but that component and advertising is tapping into my late 70s tween lizard brain. I WANT IT.

[@stephaniesnider6178]

Hi Hannah, Chanel launched in ULTA a year ago or it may be more accurate to say 2022. It was when they launched their No. 1 range that they announced they would be available in ULTA too…I don’t think DIOR or Chanel belong in Sephora or ULTA but no one asked me. ☺️

[@stephaniekwiatkowski5155]

What eyeshadow are you wearing??! You're a stunning goddess ❤

[@micah3657]

I think the new liquid lips have formulas like the new popular formulas in k beauty that dry down completely and set but are also thin and slight sheer

[@deirdreabc]

Hi @Micah that sounds interesting! Are they different to lip tints?

[@micah3657]

@@deirdreabc they are like western liquid lipsticks that dry down but the texture is thinner and less drying, a popular one is the etude house fixing tint

[@deirdreabc]

@@micah3657 thanks! That sounds like something that would work for me!

[@janedoe-ld5gt]

I’m glad they’re releasing a bunch of new liquid lipsticks cause I’ve been on the hunt for a new one, lol

[@DionLuvsMakeup]

I love liquid lipsticks 🥰. I tend to not reapply my lipsticks and so liquid is the way for me. It did take a long time and lots of trial and error finding a comfortable formula, though. I'm excited Natasha's brand will be sold at Ulta. Their reward system is so much better than Sephora's.

[@d011p4rtz]

OMG wear is your top from??? 😍 you're my favorite grungy makeup channel. you just do it the best

[@junelith]

was curious to hear your thoughts on the new isamaya lips line 🤭..