Now we know! New Rolex rumours!

We have a full perspective on the news from Rolex and there are new rumours in circulation.
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[@madisonnewyork]

People are being turned away from Rolex. I don't think this will be good for the brand in the long run. Starting to feel distasteful.

[@romanmichaelhamilton8729]

Everyone I talk to who loves watches feels the same way as you. There are times when for fun I walk into my two local Rolex ADs and ask them "when did you suddenly change your business model to a museum for Rolex?" They give a very upset look on their face when they know people are onto the scam.

[@jimreece7615]

@@romanmichaelhamilton8729 100% I would not want to be associated with the hideous marketing approach. Shops which are just museums...

[@bbrebozo6417]

The Rolex certified pre owned is designed to get the frequent authorized dealer visitors (a.k.a. aD Dwellers) to sell their AD purchased Rolex to the AD (at low price) so they can get a promise of a “relationship” with the AD. The new Rolex models will still be sold to “special clients” then flipped grey dealers. The flippers are an essential component for ADs to empty the store of rubbish (ladies watches, jewelry). The refurbished watches will be sold at a mind numbing profit to the authorized dealership dwellers. It’s all about the profit of the ADs and the grey dealers are their essential way to get rid of the unwanted Cellini.

[@Ballsyone]

Do you think the ADs sell to their buddies, the grey market flippers and they have a back door cash transaction where they split the extra profit?

[@32543219]

Well I’ll never own a Rolex. I guess I can keep my Tudor. Repulsive behavior and greed.

[@Milofchg]

Yes… some do. They sell to friends or family’. Who sell to reputable used dealers. From there these watches change hands and prices increase from dealer to dealer. Or AD’s sell to friends or family. In turn they sell back (or ) give back to a subsidiary used jewelry (same owner) store and add a premium. Used dealers really don’t make that much profit off hype watches. Unless they buy from guys who just flip watches. Say I get lucky and get a Pepsi at retail. I can sell to WatchBox. They offer $18k I win…. They sell for $24k, they win… The sucker that bought from WatchBox at $24k he takes a chance on losing or winning very little. That guy will not get $24k if he sells it to say CRM or Luxury Bazaar. They might offer that guy $20k. So sales profit margins are really low.

[@Milofchg]

All you really need is one Rolex. They are great watches but unless you’re a collector. Most guys will be ok with one or two. I own a two, vintage 5513 Submariner (full kit, from 1972 unpolished) and my go to is my 2021 Explorer 36mm. It killed my desire to want to buy another Rolex. My collection has come down to Speedy pro, Explorer 36mm, Submariner 5513, JLC Master Ultra Thin small seconds. I’m ok with that. All under the radar, non hype, strap monster, versatile use watches.

[@mrp9498]

Nailed it.

[@bbrebozo6417]

And that 20% cut in production thing sounds like the 30% cut reported last month that was disputed by Rolex. The guy that started that one up cut the figure by 10% to see if it would get traction this time. A lot of speculators desperately trying to hype Rolex back up to dump.

[@thepiemaster0933]

Some people think that Rolex ADs are hurting because no inventory in the case. Trust me the ADs are just doing very well with the business

[@james3744]

Sure Rolex's are nice. But not nice enough to: - pay through the teeth; - be forced to be treated like a begging chump from a dealer' - be forced to buy a model you do not want so as to eventually buy the one you want (at an absurd price); oh and importantly - if you wear a rolex out, your risk of getting mugged increases significantly (can you even insure it for its market value) I'd love a submariner, a GMT or a nice date-just and that's about it, but I'll stick to Omega, JLC, Tudor, and the high end German brands for the foreseeable future.

[@GregSmith-pb3gh]

There is an old saying......."a fool and his money is soon parted" . Anyone spending 65K on a Daytona is crazy.....

[@franky3fingers337]

It all depends on demand. And both the enthusiasm and demand are steadily dropping. We’ll see what happens.

[@barrylattuca5352]

The only risk to the scenario you described is that the watch somehow comes back as stolen. Rolex will confiscate the watch and presumably the buyer will lose their money. Also, let’s see how the this program progresses. Will people actually pay those high prices? Or will Rolex have to adjust their prices to be closer in line with what people are willing to pay at a gray market dealer? Only time will give us those answers. I know I will be paying close attention.

[@1millionstartups]

I am still holding out my hope to recover my stolen (from gym locker) Dayjust. It's not the watch but the event or backstory that watch marked that's meaningful.

[@barrylattuca5352]

@@1millionstartups 🤞Hope you get it back!

[@bbrebozo6417]

By the way all the grey dealers are ok with this. All this “supply side” manipulation is meaningless if the buyers aren’t there. Where do we go? To Omega, Breitling, etc.. I like the new Glashutte Original annual calendar. Probably in steel next year.

[@chadfaltz5420]

I’ll happily buy a Tudor or Omega

[@romanmichaelhamilton8729]

Get the Omega, Tudor is far overpriced for what you're actually getting.

[@UCZ15]

@@romanmichaelhamilton8729 I was just about to say this. Tudors are shit for the money.

[@WoodmanNH]

@@UCZ15 Seriously 😂 The 41mm Titanium Blue Pelagos rivals the Sea Dweller in specs and is less than half the price of a sub date.

[@jolyonward705]

@@UCZ15 nonsense

[@UCZ15]

@@WoodmanNH having held and handled a fair few Tudors in the past 3-4 years, even borrowing a Black Bay from a friend for a while - I don’t think Tudor are quite there. I wouldn’t want to own one as a stopgap, I’d rather save and wait for the better bracelet, clasp and movement.

[@williamumbach592]

Why would ANYONE ever think the prices would be lower, or even equal, to the Grey Market? Get the security of the ADs, with a RSC refurbish, and a two year warrantee. “Should” run at least $700 OVER Gray Market.

[@squigglyphrank9348]

Boom. Correct

[@daviddicicco195]

The jaws clip nearly made me spit out my morning coffee. I think this is going to really detour many people who were willing to put up with some of the BS. There is a breaking point and this has reached the mountain top of nonsense. Rolex will always be a sought after brand, but they are ruining their image that was already on thin ice. No longer an aspirational achievement to get a Rolex, now it’s just simply out of reach for the majority of people.

[@blasien1]

Good take. Plus the service papers are a guarantee that the watch is not a stolen item, since presumably Rolex Service verified that against their stolen log before they proceeded with repair.

[@Anonymouslyme1]

They can ask all want but if the watches don’t sell they have to drop the prices. The market decides the value not the seller.

[@truxton1000]

Totally, and most people on these watch threads does not get that at all. People in generally have a very poor understanding on how a market actually work. What decide the price is the lowest offer. If the lowest offer sells in one day the next offer will be a bit higher, if that too sells quickly the next offer will increase even further, until the watch sits for maybe a week before it sells, that might be the market price. If the watch does not sell in a month or two the price will come down a bit, so it goes on. Prices are now coming down so whoever buy a second hand watch from Bucherer for 120% over list with a promise on being allowed a new Rolex at list later will take a considerably risk for sure....

[@geezer8294]

62.5k for daytona? they must be smoking the wrong stuff through the backside.

[@scottgraham6717]

The very best thing to come out of all this? Olsen sharing his brilliant idea for buying used and immediately getting it serviced by Rolex. The second best thing is for all of us wake up to the idea that instead of hating on the gray market - appreciate that markets only exist if they serve to fulfill a demand at a price people are willing to pay.

[@romanmichaelhamilton8729]

Only a fool would pay over market for a Rolex. Even the manager of my local Rolex AD told me that. They are too getting tired of hearing their customers complain, so they are looking at other brands this year. It costs these ADs a ton of money to have Rolex logo on their walls, but with having no product to sell, and with with incoming recession, some of them may just quit the brand altogether.

[@johnheng3277]

@@romanmichaelhamilton8729 I would have to disagree with you. There are many people who buy rolex above the retail price at the grey market but they are no fool, otherwise how can they afford to pay such a high price for a watch. They are smart people who know how to generate huge income making at least hundreds of thousands annually, and to them, even the over-priced rolex watch at grey market looks like a budget cost to them (comparing to luxury sport car and house). We will not know if we will live to the day we get a call from AD to buy the desired rolex model. So if I have tons of money and my desired rolex watch is readily available from grey market, I will just get it now. At least I can wear it more time in my lifetime as compared to missing couple of years of waiting for AD call. And regarding the AD having no product to sell, that's not true. They have been selling many rolex watches month after month. It's just that the moment the watch arrived it is sold almost immediately to the people in waiting list.

[@tfrank7161]

@@romanmichaelhamilton8729 open your eyez Roman

[@djzrobzombie2813]

@@johnheng3277 I agree with you you really need some Brain to generate that kind of money in a year !

[@romanmichaelhamilton8729]

@@tfrank7161 Open my eyes to what exactly? How Rolex is part of a con job to extract more money from gullible people?

[@reynardus1359]

I just came back from a month-long trip abroad where I had visited at least 20 Rolex stores. None of them had Rolex watches. The salesmen looked bored. What is the point of having Rolex stores anymore, especially at airports. Rolex stores are a bad joke at this point. Why keep a store open if you have no product to sell.

[@truxton1000]

Most Rolex AD's sell other brands too.

[@reynardus1359]

@@truxton1000 These were Rolex stores and they were empty stores.

[@truxton1000]

@@reynardus1359 As I said; MOST sell many brands. And even these pure Rolex stores need to do work as they get watches in that is already pre sold, and they process them through to the owners. Also they give information to buyers but to be fair most are so called "old customers". But still, I have looked at Rolex watches in these shops, asked questions etc. Of course when they will get pre owned watches too they will hopefully get more busy.

[@reynardus1359]

@@truxton1000 Yeah, I am sure airport outlets pre-sell many watches as they have a steady clientele that just happens to fly through those airports all the time.

[@steini6771]

Spot On! Great "inside" information. A scam some would say. That is The Rolex-certified pre-owned program.

[@20thcenturyboy85]

Thanks for letting people know about the new Rolex program and their prices. Good to know. To me, its obvious that authorized dealers and Rolex need to capitalize on the secondary market. This way they do not leave money on the table. It also furthers the value proposition for new purchases.

[@marcopanti1017]

Oisin - the new factory is actually to provide a major increase in RSC capacity to support the Certified programme

[@TheCdM1981]

Rolex is artificially bringing the market back up on pre owned. Which is essentially them trying to prevent a crash on prices on their own brand or them trying to prevent their brand from being viewed as less “wanted” which is where it’s heading just simply due to the arrogance of the brand and that people are tired of the Rolex “tax”. It’s actually a desperate move and very obvious.

[@judesisilangilang4465]

I’ve been waiting for a call from my AD for 3.5 years now. And then Rolex did this. OMG! What is that watch on the tray? It caught my eye.

[@Hilighted]

This video is absolutely profound and very true. You can pick out an exemplary used Rolex W/O box and papers, have it fully reconditioned, and end up with a superior Rolex while with warranty while saving minimum $5,000 US.

[@bonnystarks]

I was so right !! I knew it from the first official rumor about that cpo !

[@joeskeptical4762]

*My problem is: the new watch (for example, the Big Clam Perpetuality with a turquoise dial) is listed at U$ 5,900 but requires a 2+ year wait BUT the 4-5 year old refurbished model costs 8K and you can have it THIS FECKIN’ WEEK. Time is money, right?* *_I am now suddenly a HUGE Omega fanboy._*

[@johntheaccountant5594]

I know little about watches but starting to research and was looking at buying a IWC. Now I start to think Swiss watches are overrated for the money (especially when I see that the ETA movement is assembled in Thailand) and think a Seiko could be a better buy as a quality watch, not just as an investment.

[@Arseization]

​@@johntheaccountant5594 Grand Seiko definetly punches above the price tag with finishing and movements. If you like the japanese style of their watches and are tolerable of some drawbacks with bracelets - try them out

[@josevasquez1781]

Glashutte and A Lange Sohne are great watches, fuc it get a Sinn.

[@MisterKnightly]

Well, now I'm getting used to seeing parts of Venice. And that's kind of cool.

[@marktime61]

What seems very Odd is Bucherer dont seem to state the age or year of the Watch on their website? You’d have to ask.. weird. Some may prefer the security of buying pre-owned from an AD (A bit like an Approved used BMW) but there will be a premium …. Unless they start discounting :-)

[@mattys1467]

Sorry Oisin, I'm completely fed up hearing about this brand. I will not watch any Rolex content in the future on any channel. All of your other content but not about this utterly boorish brand

[@_Root_Beer]

That bell right on time 😄

[@richardtan322]

I am sticking to Omega.

[@davidmartin2957]

Hate to state the obvious but there are other quality watch makers. You can live without Rolex.

[@mikegreen8710]

Rolex was not liking the decrease in prices lately so they needed to do something to get the prices back up?

[@cal.3861]

Maybe that's Rolex plan to drive the secondary prices up so that the decision is becomes either the shady grey market guy or the AD with a warranty. sounds pretty genius to me.

[@rafaelh2504]

1- They will hold production to use capital for building new plant. 2- They will get in the pre-owned segment and make more profits and probably dominate via ADs. 3- Once plans are met, then they will start injecting newer models into the market. 4- In the meantime, they will incentivize Rolex owners to sell their watches for a chance to be on "the" list. 5- Grey market will naturally adjust up or down, but Rolex will still be king. Beautifully executed by Rolex, while all other competitors (if any) are banging their heads in the 3 inch window displays!

[@leomarsic289]

those without money who wear fake rolexes and talk about falling prices are too stupid to understand the truth of what you wrote! prices will only go up and it will be more and more difficult to get a rolex

[@rmtomaschitz3360]

the standard "modern" rolex daytona panda costs on chrono24 currently about 30k Euro and a dealer would buy it for 27k. Rolex is asking 60k for refurbed one with the "rolex certificate" thats insane. the idea of buying the watch on chrono24 and giving it to a rolex service that costs about 1k is very smart. at the moment the rolex-service is accompanied with a (green) rolex warranty card. i expect rolex to cancel this warranty card in near future to push their expensive certified sales (cream card) and they might only offer a plain paper service-invoice instead of the old service-warranty cards.

[@truxton1000]

If they really want 60 they will of course never sell it, not even if they promise the buyer that they later can buy a new Daytona at list price. It's that simple, so this is no threat to the grey market dealers at all.

[@cartermclean]

The edits on this are priceless 🙌🏻. Nice work

[@chrispierce8349]

I’m glad Peter got the watch back and a phone call. I recently purchased a blue Nomadic Marai and absolutely love it as my daily wear. I communicated with Peter during the process and he’s a true gentleman and stand up guy.

[@Hilighted]

I’ve witnessed several Rolex Certified for sale in San Francisco with over-polished lugs and overall signs of use selling for $5K over market. *Its crazy*

[@FRST2012]

Could Rolex’s next move be to make their new watches available, but at more than the used or grey market prices, realigning their brand value. If people are prepared to pay the used prices, then why not?

[@larrysimon1]

Really great video, Love the walk and talk format with Venice as a backdrop. Rolex have seriously lost the plot with this Pre owned scheme, 62k for a 2nd hand Panda that this sell new at 12 k ???????? come again with that one Rolex ?????????

[@erickimm5150]

This is round one. Like always it will adjust and change over time. All the best, love the channel

[@TommyRibs]

This will turn people off of Rolex. Not everyone, but many.

[@neilus0]

I think you have missed an important point. The Rolex ADs are not making enough money, production may decrease as you said, and times are hard. How can Rolex help the ADs, by allowing them into the 2nd hand market. ADs will offer better prices than grey dealers, plus also the incentive of new waiting list pieces. Buyers will always want to buy from an AD, even a used piece at a higher cost. Basically Rolex want the grey market for themselves and their ADs.

[@marcheezy.]

ADs will definitely buy lower than grey market, how much lower will be dictated by how badly their customers want to jump the line to buy their next piece.

[@truxton1000]

@@marcheezy. If the AD's pay less than the grey market dealers they can ONLY do that if a carrot is dangled in front of the sellers, and the carrot is of course the prospect of getting to buy a new watch at list price. The problem of course is that most sellers will still not get to buy the new watch so if this is the scenario many will be disappointed, and angry. I doubt the AD's will be able to offer much less than the grey market dealers, if they actually want to buy second had they will have to match up very closely to the grey market prices. Given the fact they have much higher overheads I doubt they will be able to earn any more for each watch than the typical grey market dealers. So in reality little will change for anyone selling watches on the grey market. I will sell some older Rolex in the coming 30 years, so not sure if AD's would buy as many are now older than 30 years. So I will of course sell to the highest bidder, unless I can get a guarantee that I will later be able to buy a new Rolex at list I would then probably NOT sell to AD's but on C24, in watch fairs and possibly to a grey market dealer.

[@luxuryfood3810]

A lesson that Rolex ain’t your friend.

[@richardm2661]

Wow pricing is mental

[@Sergio-ul2qy]

Here my feeling, after listening to this video and what might happen. Although I have a Rolex and while looking for a second one becoming more an more upset about the price development and availability even more tight. The result is, I will turn away from this brand and looking for another brand (i. E. Tudor) to not support this crazy development further.

[@truxton1000]

Well prices are coming down, that the AD's are pricing these watches very high means nothing, as the AD's does not dictate the prices on second hand watches, the market does, meaning the "end user" customer. If the customer decide the price is too high the watch will not sell, simple as that. I's not the highest priced watches that set the market, it's the lowest priced watches that set the price.

[@DingDong-tj9ce]

This confirms only that I no longer WANT to buy a Rolex...just bought a Panerai instead...love it...and will never buy another Rolex given the contempt they have for loyal customers.

[@albertoponce8796]

I was actually thinking on buying a Rolex eventually in my life when I had saved all the money for it, However during the last months I realized that even though they are great watches... A) there is a lot of fake ones, B) they have become the watch for rich guys with no sense of class . ei. Rapers, Football players, Reggeaton Singers, Drug Dealers, and the list can go on. It brings me back to those days where Versace and Gucci where also popular among the artists such as Tupac, and BIG, and the truth is that I thinks is best to have a great beautiful and valuable watch that will make you different that the rest that follows the trends of the POP culture and the Social Media. I think is better to pay money on an Omega for example, something that it is actually a much better movement than a Rolex. Well this is just my opinion. Thanks for explaining the rumours about Rolex new strategy.

[@mazshah1534]

Ultimately this will drive up the demand, price and exclusivity of new Rolex watches, Rolex are masters in marketing

[@nabeelrafique7166]

A GMT II Rootbeer and a Daytona Tie-Fighter that's it 🙌💯 Beautiful practical pieces i.e. multiple time zones and time lapses with chronograph

[@carlkim2577]

All the ADs have to do is match the prices in the grey market. Customers will always prefer the certification, if the premium is minimal. And there's enough margin on the hype models to drop prices and still make a profit. It all depends on the spread between retail vs used market. This could in fact drive down the market.

[@Arseization]

The problem for the ADs is the cost of mandatory service for the CPO they have to Cover first and ofc Transfer to the Client. If the premium for cpo is not there or minimal this is just a bad Deal for ADs. And depending on the Service needed 700 to a few thousand is around the usual profit margin for a steel watch.

[@madrockwatchesadventure4501]

Price+availability+warranty+creme kit= Rolex Wins!

[@steveyeung4764]

nice tour, content and video editing. thanks Mr.Malley.

[@steveyeung4764]

@@DMC.104 thank you! what is it?

[@tunruh]

Dig the new intro metal/classical mash up Oisin!

[@paulbunyan9436]

This is madness. May The Clones Rule Forever...

[@drticktock4011]

One issue could be if the watch is stolen. After 5-6 yrs you decide to get it serviced at RSC and they confiscate it once they check the serial number.

[@truxton1000]

Totally, I have older Rolex and I will never risk Rolex getting hold of any of them for several reasons, one of course is that it was stolen. Most of these Rolex'es has as far as I know not been serviced by Rolex so maybe some are stolen? As there is no way to tell for anyone unless you are Rolex it could well be. Not sure if grey market dealers can check if a Rolex has been stolen?

[@larsstougaard7097]

Yes it could be both stolen and fake, better stay away from service

[@truxton1000]

@@larsstougaard7097 Not fake, but possibly stolen. Fake watches are not a problem really, what they call super clones are not really super at all, easy to see which ones are fake. If you buy from a reputable grey market dealer like for example Watchfinder the likelihood of buying a fake watch is literally 0.0%. But not sure how Watchfinder and their likes check if a watch is stolen if they can't access Rolex stolen register? There are other registers for sure but will it be enough? Not sure.

[@dragon5946]

The AD - makes money (selling) Rolex - makes money (servicing) Customer - are happy cos they can finally buy a Rolex now. (some not all) Grey seller - will become less reputable Its a win win win situation.

[@Portland_Living_Life]

Good advice. I was thinking the same thing - there is little to no difference between a certified pre-owned watch and a serviced watch with service papers/warranty. The main difference is the price that you pay!

[@5150100]

You would think this change would send people to other watch brands that are more reasonably priced and with similar quality. There's just too much drama with Rolex and their shitty ADs.

[@jackosullivan2004]

Keep up the great work Oisin! Love the channel. Best regards from County Cork 🔴

[@donkeypox1943]

I am still going to buy all my "Heavy Hitters" from the ADs because they are not tugging in the shadows or wearing the inventory to steak dinners while flake flexing!

[@reighbh13]

plus the trade in on these watches when your waitlist call comes in.

[@Alexgvigo]

I agrée with your advice on getting a no box no paper and have it serviced . There is still the risk of finding out the watch was stolen once Rolex runs the numbers.

Which is why it’s important to buy from a trusted seller. At least a store you can go back to if something like that happens.

[@Bornia1982]

Got my YM40 Rhodium at the AD last week, and with the Sub is the last thing I wanted out the Rolex catalog. Happy to be out of the crazyness.

[@Runner862]

fantastic and accurate analysis. not to forget that bucherer is the same dealer for new as pre ownes watches. „sorry, we can't offer you a new submariner, but you can buy a pre-owned one for three times the price.“ the fact that the pre owned program is nothing more than regular service is ridiculous. Wtf

[@gride5153]

There is only one solution that stops price gouging - NO BUYERS!

[@The_action_is_the_juice]

ssst. sssst. sssst. That lady at 3:49 was wondering if you had a rolex on. lol

[@JH-oe7hf]

Rolex shouldn't have gone down this path. The power move would have been for them to expand into luxury wallets, handbags etc...go after LV and Gucci. Selling "used" watches devalues the brand.

[@alexandruiordache46]

It’s crazy!

[@donkeypox1943]

I am still going to buy all my "Heavy Hitters" from the ADs because they are not tugging in the shadows or wearing the inventory to steak dinners while flake flexing!

[@jodysilvia2]

What a time to be alive to witness ultimate greed in real time.

[@sebmonti5904]

Even worse. Not dollars, euros

[@idontmindifisaid]

Question is Oisin. What did that Rolex retailer purchase that Daytona for? Was the grey market cost at $25,000? $40,000? Don't want to play devil's advocate, but the retailer would have expenses like rent, up keeping of store, employee salaries, utility bills, insurance, security guards at the door, cost of servicing/polishing the watch, etc....

[@johntosullivan]

If you sell a rolex with box and papers to bucherer, into the CPO system, will the original box and papers come out the other side along with the cream card or will they be dumped by rolex?

[@heiner71]

Rumor has it that they dump the box and may retain the original warranty card and other papers.

[@Eierfeile]

I heard it's the decision of the AD. They are the owner of the watch and can decide to sell it along with the CPO stuff.

[@truxton1000]

If the box is dumped? That will decrease the value of the watch, no doubt, can't understand why that is desirable to do? Also if they change out dial etc with service parts that would normally decrease the value.

[@audiman7716]

Lmaoooo 19k for a ND Sub. Thank god I got mine new in 2014 from my AD with a 5% discount. This is insane. I have 8 rolex and never spend over retail. If people stop paying these astronomical, bloated prices, they’ll come back down. Patience

[@joshuaashton856]

That intro is awesome Oisin

[@redhaharfouch8519]

Brilliant for the AD’s!!!!!! Instead of selling them to the grey market through the back door,now they can sell it to the end consumer through the front door!!!

[@Arizona9001]

As CEO of Rolex, I can confirm this video. Have a great day.

[@WCC7]

That gold sub is so badass man

[@ilmostro16]

At this point we might as well just forget about the MSRP, as if that price doesn’t exist. The price of a Rolex is what you can get it for, period.

[@privateaccount6827]

What did people expect? Rolex to do something that would reduce the price / value of the brand?

[@kimcoulter806]

The entire bullshit with Rolex just pisses me off. I waited a f-n year for my AD to give me a new Daytona after I’d bought 12 pieces from her. Her explanation was… she’d rather sell pieces to first time buyers than legit collectors like me. Talk about bullshit! This is the same AD that took me to the US Open and Rolex Corp tent etc. All this did was push me to AP and other brands as well as begin talking to other Rolex AD’s. Thx for the video!

[@Arseization]

This Situation is getting more and more absurd. First the grey market prices do not exist in their reality and now they sell you a CPO watch for almost 2/3x the amount of a watch they also (in theory) sell for RRP at the exact same store. I know that it is what it is - but it is absurd either way.

[@spikkyboy]

We're gonna need a bigger boat!

[@greycats99]

If you're a Rolex owner, and have the choice to sell it to a grey market dealer or to an official AD, presumably you'll sell it to whomever pays you the most, right? By selling your watch to an AD you will not only establish a better relationship with them, but you'll also get the same - if not more - amount for your watch, therefore there will be less watches available to the grey market... am I wrong?

[@truxton1000]

Not much less, the AD's will only be able to take in a small percentage. It's not a change other than there is a new grey market dealer at play, there are room for many.

[@watchound.bernardo9738]

Oisin, you are the man, longtime fan, but half the videos I watched that day called it correctly: prices would go up and grey market would benefit from this. What's the problem if you are not 100% right all the time? When you say "everyone" got it wrong, it's patronizing to your loyal (and smart) audience, and can undermine other narratives (Paul, Nico, Britt) that require trust in your judgment. Just saying.

[@BrianPorter2Bs3Cs]

My wife heard the word "moist" 3 rooms away... did he just say "moist?" hahahaha. Great video!! Gray market will only continue to prosper with these new shenanigans from Rolex.

[@cwwatchenthusiast6727]

"I Love rumours !!" 😉

[@highdesertforester]

I am so glad I was able to purchase my one and only desired Rolex, the 114270 Explorer, before the prices went crazy. All this talk now about the grey market and the new Rolex program, who does that actually affect anyhow, maybe 0.1% of the world?

[@tonyfarrant1095]

Of course whilst they are asking top money for the watches I am wondering how the whole white pouch and certificate will affect the resale value as its not clear if they will pass on box and papers with the sale or remove them altogether which will then affect the resale unless you return the watch to Rolex? Great video BTW all the best Tony

[@andrewwolkowich]

Now is the time to repost ANY Rolex you feel like unloading. If anything has any warranty time left. You could clean up!!!

[@scottc6946]

I really want to know who will pay the higher price for your used Rolex… grey market or the AD?

[@romanmichaelhamilton8729]

Only a fool would. If my local Mercedes dealer told me that a used S-class is now going to cost me more than a new one, I would response to them with something nasty and head to the nearest Lexus dealer. Lexus is easier to repair and maintain anyways, although not my first pick in design.

[@scottc6946]

@@romanmichaelhamilton8729 only a fool would buy an S class, complete waste of money and shows you have a small wee wee

[@chi-towncalifornia5916]

How do you artificially inflate your brand’s perceived value, without making any effort to improve your products in a way that would be commensurate to what people are paying? Create production scarcity, normalize ADs with empty display cases, “waitlists” that only the richest of clients can get on, and overcharge for used products. Now you can have people willing to pay Patek Philippe money for a machine-made, mass-produced, non-artisan watch that is essentially about 1 step up in quality above an Omega. Rolex entering the pre-owned space was a carefully timed move to stabilize the overinflated gray market values, and prevent them from sagging too low.

[@truxton1000]

It was not created like this. The hype was created by a huge increase in demand, what you are picturing there is totally not the case. In my opinion the hype was created first of all a huge increase in demand from China. It seems like Chinese people is not used to proper capitalist thinking and create hyped markets in several areas, luxury goods and property. Look at the Chinese property market, insanely hyped, for empty apartments that no one can even live in, as they have not even installed electricity and water but just built empty shells for investment purposes. These things are now falling as house of cards, Chinese are selling their luxury goods to pay for bills, the secondary Rolex market is imploding probably back to what is was 5-10 years ago.

[@hangtimedangjang]

I think I shall do my part in bringing prices down by refusing to click on or watch videos about Rolex. It's never information that I can't get elsewhere on the internet, and I believe the nonstop discussion of the brand on KZbin is a big reason for the hype, thus crazy prices. So I believe this is the last time I'll "feed the algorithm".

[@hangtimedangjang]

@@IDKline kind of my point. Show me a nice Glashutte, JLC, Breitling, Cartier, Breguet, etc. video and I'll click on it. But not this nonsense anymore.

[@ml2799]

This means, I’m done with this now ridiculous nonsense. If I can’t buy new watch, the one I want when I want it, then Grand Seiko gets my money.

[@roger5621981]

The grey market will not be in trouble…. If you’re a business person you know this…. They can not handle 100% of the grey market nor even 25%…. And what’s stopping people from selling pre certified Rolex watches to other grey dealers? And yes they’ll probably go at a small premium.

[@truxton1000]

Totally true!

[@davidkess2405]

not a bot.. and a big thank you on the top top end editing and nice data !!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@webcityguymyclubb4032]

Was gonna sell my Hulk and Batgirl NIB Full Set. But now I think I should hold on to them because Rolex is driving their prices up. Who’d imagine Rolex making the Grey market look cheap in comparison?

[@christianjoachimgruber2773]

With this move. Rolex controls the upper bandwith limit for the grey market or/and the flippers. So the can control/slow down price hikes of the used Rolex market ... clever, bad bad for Investors who want to get bugs quick ...

[@patrickhughes6174]

Where do we go from here? Straight to the Omega dealer!

[@melofacertainage]

I actually go straight to DHGate for my Rolex watches!

[@oysterman962]

This is nothing to celebrate . Buying a pre owned Rolex just became more expensive. The grey market dealers will use this as an opportunity to increase their prices now or in the not too distant future. They aren't going to continue selling watches at the current prices if they can make a bigger margin and certainly not for significantly less than the authorised ADs. They are opportunists out to make a buck. Can't really blame them. The consumer market sets the demand and if people are willing to pay then the prices will continue to soar. Just look at the ridiculous prices of steel Nautilus and Royal Oaks. A Submariner is relatively cheap in comparison and arguably a better steel sports watch than both. Eventually all the prices of Rolex will inflate. I believe Rolex is doing it on purpose to rival Patek and AP. It has always been a rumour that Rolex wants to be in direct competition to the holy trinity watchmakers and this is a step towards that goal. Also, this strategy will help maintain Rolex prices remain high and silence all the speculators that predict Rolex prices will fall. I have always believed that Rolex will never let their position be compromised, being in the top 10 luxury brands of the World. And the silly rumour of Rolex increasing production to meet demand has been quashed with the increase in manufacturing costs associated with the war and oil shortage. I've said it many times before, the longer you wait to buy your first Rolex, new or pre owned, the harder it will be to enter the market due to inflation, increased demand and external economic and political forces, and now with Rolex themselves influencing the entire distribution.