PNTV: Influence by Robert Cialdini, PhD (

[@Persephonesgains]

I wish everyone would hear and heed this. Grateful to be one who has questioned authority since childhood.

[@MarioTomicOfficial]

Classic! One of my favorite books, thanks for reminding me of the big ideas Brian!

[@HeroicBrian]

Amen to the classic and Thanks, Mario!!! Optimize is now free! Sign up/tell your friends! www.optimize.me

[@takahirokobayashi6731]

This is a quite informative book about what we need to know to defend ourselves. It mentions automatic systems of our mentality and behaviors regardless of our will. These are called CLRASS principle. 1. Commitment and Consistency, 2. Liking, 3. Reciprocity, 4. Authority, 5. Social proof, 6. Scarcity. They are often utilized in commercial situations. We never escape them but we can be careful about them as long as we recognize the existence of the principle. Even if you aren't interesting in setting up your own business, it's worth reading to avoid being a victim from evils.

[@teegee228]

one word ...wow. love this one Brian...love you. thanks for sharing. Buying the book now.

[@HeroicBrian]

Thank you!!!! Optimize is now free! Sign up/tell your friends! www.optimize.me

[@teodorocastillo4503]

This is very helpful ill make sure ill watch every single of your video a day and include it in my daily rituals. Thanks Sir!

[@mopezmusic]

You have got me re-thinking some choices, Sir. Thanks!

[@HeroicBrian]

Awesome! Optimize is now free! Sign up/tell your friends! www.optimize.me

[@viniciusalbuquerque8030]

Actually, what is shocking is that so few people watch your videos. Excellent video

[@HeroicBrian]

Thank you and hehehe. All in due time... The fun has just begun. :) Optimize is now free! Sign up/tell your friends! www.optimize.me

[@bimetsherojne233]

thank you very much Brian, amazing work

[@HeroicBrian]

Thank you for your kind words, Bruna! Optimize is now free! Sign up/tell your friends! www.optimize.me

[@ericalatrice9756]

Yay!! so glad that you did this one 😊

[@hambredesaber2914]

Woah. I really liked this video. My mind is running on how to use consistency for good. As an advice for others, there is a freaking easy method to use "authority" for your own good too. For example, let's say I have decided meditating would be good for me, but I just can't get myself to commit into doing it. So I go and check between people I respect who meditates and why. I actually did this, and I was surprised to see how many succesful and famous people meditates (specially through Trascendal Meditation, though it is not my personal favourite). And it gave me a total irrational push into starting my practice.

[@jacobaddotta]

Great video Brian, keep them up!

[@robertl.7657]

Brian when are you doing the video for his New book pre suacion?

[@albertalakeland]

Did you just use "Influence " on me? I just found myself searching for your web link and then came to full halt and started to consider the message in the video above and how that may have been applied to drive me to your web link. Good stuff. LOL.

[@HeroicBrian]

Ha! Nice one!! Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me

[@area52consultants20]

Thanks Brian

[@karem10chuk.89]

When I finish every section and watching more then one times. Then I told my self about how I mess up my head and I don't know that before.

[@HeroicBrian]

Keep optimizing! -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me

[@yehudahamaccabi9420]

As always, GURU SWOLE makes another wonderful video! How is your Spartan training progressing? How are your future daughter and Mrs. Alexandra?

[@HeroicBrian]

Thanks, sir!! Training is great. Sonogram today. Excited to see the little one for the first time. Thanks for asking. Love to you and your fam!! :) Optimize is now free! Sign up/tell your friends! www.optimize.me

[@HungryHeart101]

Look your channel, Brian. I currently starting a story telling based social media platform. I was wondering how did you start generating your content and way you use to get more attention. Thank you Junjie from the IntervUew.

[@Samyboy03]

Powerful video. Do you recommend the book or just studying it throught this video? (influence)

[@HeroicBrian]

Thank you! I highly recommend the book if you're committed to mastering the subject! Optimize is now free! Sign up/tell your friends! www.optimize.me

[@RebecaIslam]

Hi , thanks for the summary. Helped a lot. Requesting summary for the book instant cashflow by sugars

[@diyaremansur3709]

you're awesome

[@HeroicBrian]

Thank you!! :) Optimize is now free! Sign up/tell your friends! www.optimize.me

[@robertl.7657]

tks ,I was waiting for this video , a classic!!! would you one day do a video of models ,attract women trough honesty great book on dating ,relationships,

[@awaken69]

scott adams (dibert creator) talks a lot about persuasion and robert cialdini in the context of the race between clinton and trump. super fascinating stuff. go read his blog and watch his periscopes.

[@hambredesaber2914]

Oh, btw. I don't see how "reciprocity" can be used for ill manipulation. Mind some examples, anyone? Thanks!

[@HeroicBrian]

One example: Hare Krishna walks up to you in airport, gives you flower then you feel obliged to reciprocate with a donation. Optimize is now free! Sign up/tell your friends! www.optimize.me

[@hambredesaber2914]

Thanks, Brian. That's a pretty clear one.

[@DJSTOEK]

💘

[@HeroicBrian]

🙏 Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me

[@techstacker5361]

Robert Cialdini, aka *Godzilla* ;-)

[@vead4152]

9:50

[@HeroicBrian]

🙌 Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me