Vintage Mego: 1977 Mego Catalog Part 1

[@pmikeymike]

It was awesome seeing the Batman Wayne Foundation in this video. I still have mine, with all the accessories, that i received for Christmas back in 1977, with the original box too. I guess even back then I was assuming that it would go down as a great toy so I wanted to preserve it! LOL

[@BrickMantooth]

wow, that's pretty awesome to have kept that.

[@christhornton8219]

Love it! I was 4 in '77. I can still remember the smell of the pages on catalogs like this one! Such a magical time! Thanks for sharing!!

[@BrickMantooth]

Our pleasure!

[@raypiff1]

When I viewed this I squealed at the range of items...and the memories of how 1977-78 were the years my folks personally kept Mego in business lol. When I got my first “job” at age 12, I spent my own money on the things my folks refused to buy for me...which meant a happy boy (with concerned parents) with Growing Hair Cher and a full range of outfits for Wonder Woman to go undercover in...haha.

[@misterelom]

I legit never knew that there were Mego dolls of Sonny & Cher, Farrah Fawcett, and Diana Ross. Growing up I was all about the superhero figures so that was all I really knew Mego for.

[@collector60]

Cant wait for Part 2!!!!!!! Just enjoy seeing this!!!! Thanks Bryan for bringing back Mego History!!!!!!!

[@scottmoore1614]

Wow! I had no idea Cher had such a huge collection!!

[@middle-aged-mom-discoversstuff]

Some of the items in the "Glamorous World of Cher" slide from the catalog might never have been released. But if they were, I have some questions and some shopping to do!

[@TheNightBadger]

Vintage goodness! Thanks for Cher-ing!

[@BrickMantooth]

I see what you did there!

[@TheRealNormanBates]

That pun was a Bono-fide classic.

[@RogueTwo]

My sister had the Cher and Farrah Fawcett dolls. As well as Wonder Woman and Steve Trevor. I have very fond memories of the Teen Titans which was a great addition to the WGSH line. The only thing worst then Mego being forced to cancel the Star Trek line was, as I have heard, Paramount then making them bid to keep the licence for the movie. Ah well. That's a great catolog, I can't wait for part 2!

[@michaelleary9233]

My sister had WW too (the 2nd version), but she was older and didn't play with her long, so I stole the costume and lasso for my 8 inch Wonder Woman, cause hers was awful.

[@RogueTwo]

My sister had the version 1 shown here in the catalog, with the painted on upper costume. I remember being really amused by the paint wear on her chest. Lol! Good for you though. I was never a fan of the vintage 8" Wonder Woman body stocking either.

[@kieronball8962]

A fantastic video for a truly amazing Mego catalogue, featuring some of the best action figures / toys ever produced, during my childhood.

[@BrickMantooth]

totally agree.

[@jakecamp12]

8 year old me can't wait for Christmas LOL

[@BrickMantooth]

Yeah 7 year old me would have been RUINED by this catalog.

[@fashiondolldreamer]

Wonderful!!! Love the dealer catalogues as not only are they are great reference for a collector (I didn't know the Cher line had gotten so huge!!! I shared the link with my BFF who is an avid Mego Cher fan!) but they also show things that actually never got produced and sold. Thanks so much for uploading this!

[@BrickMantooth]

Glad you enjoyed it, I've been trying to figure out how to do anything on the Cher line because I don't collect it but it's very important to Mego's history. The desk set if my favourite.

[@fashiondolldreamer]

@@BrickMantooth: Been a fan of your website for years, so great you are doing more on their dolls rather than just the action figures. You are right about Cher, (as you would know, she even outsold Barbie back in 1976!) My best friend and I collect the Mego fashion dolls - he more than I, though- but we did shoot a video on their later Jordache/Candi dolls recently. I unearthed some fascinating info on Jordache there! Here's the link if you'd like to take a look: - kzbin.info/www/bejne/naq4iGaImMSpfMU

[@robsmoviecollection3715]

We had the best toys in the 70's.

[@BrickMantooth]

I would never ask for better.

[@bio1656]

Man you got me with this episode . I remember that catalog when i was 9 years old . And the soundtrack you provided brought back memories .

[@darrellwallace8491]

Love your films, review's and or channel. There was so much I didn't know about mego, and the toy industry in general, that I learned from your film's. Your fun informative and straightforward. It's also easy to absorb and no matter what other's might say, I love the music! Please keep up the absolutely EXCELLENT work! So glad I stumbled up on your film's. FANTASTIC!

[@BrickMantooth]

I really appreciate you saying that, thanks!

[@UpAllNight325]

Great video Brian. I'm looking forward to part 2.

[@BrickMantooth]

thanks, I'd better get busy scanning!

[@carlosescobar6973]

Always enjoy it thanks 🤝

[@BrickMantooth]

Glad you enjoy it!

[@richardwatts4660]

This is absolutely brilliant, thanks for taking us through it. Great to see the Wonder Woman toy line, just amazing, and I always love looking at Mego Marvel figures - love that Joker van! It was Jaclyn Smith for me back then, but in fairness I guess I liked all of the original Angels. Nice to see she had a figure made of her. Looking forward to your next part, and the Micronauts footage I saw.

[@richardwatts4660]

Oops! I meant Marvel and DC figures!

[@BrickMantooth]

Yeah Jaclyn Smith to me is the prettiest Angel.

[@johnboissy2621]

Awesome video... thanx for sharing! :-)

[@robertnovelli2960]

Great time to be a kid in.

[@korydoe4813]

Very cool!

[@briangreen7430]

Can't wait for part 2

[@brettpugh7898]

I would have sold my soul for the Wonder Wardrobe, and Paradise Island Playset 💜💙💜

[@philliplozano7587]

Jesus, so would I.

[@BrickMantooth]

I still can't believe it didn't get made.

[@raypiff1]

Totally!

[@brettpugh7898]

@@BrickMantooth me too, it seems like a no brainer lol

[@mattledbetter859]

Oh this is awesome. Cher!

[@Scotty-Z70]

The Great thing about Sonny & Cher dolls is that Mego didn't have to make a new body for Sonny; they could just use the Mego 8" Super hero buck for him and it would look just fine next to the Glamazon Cher.

[@jimkuna8687]

Allways fun thanks.

[@BrickMantooth]

thank you, glad you liked it.

[@TimHayes]

Love the Micronauts! :)

[@BrickMantooth]

The best!

[@Hoonozit]

Thanks for the video. Thumbed up.

[@TimHayes]

Excellent video! :)

[@BrickMantooth]

Thank you very much!

[@shampoovta]

I had two Spiderman dolls. I destroyed both playing with them. My dad found the planet of the apes dolls in a sale ben and got them for us. I repurchased a Spiderman doll at an antique shop a few years ago I think it was 80$. It's in my small collection of stuff I loved from my childhood. I am hunting for a Micronaut scientist, sorry time traveler. We just thought of them as intergalactic scientists exploring our bedrooms XDLOL. One of the other things I have I loved as a kid was the Fisher Price hand held movie projector. Man I loved those things.

[@BrickMantooth]

the cool thing about Micronauts was you created the story.

[@georgealexander141]

1977 was definitely a banner year for Mego... And then, 1978 happened. And we all know how the story finished.

[@BrickMantooth]

78 was a great sales year for Mego, so was '79. Mego's major troubles began in the 1980s and they are mainly attributed to high-interest rates and the handheld video game implosion of which they invested tens of millions. Not having Star Wars didn't help for sure but neither did Hasbro or LJN and they survived.

[@kevinnelson66]

CB McHaul was a fun line.

[@BrickMantooth]

one of my favourites.

[@collector60]

Woooooozwers!!!!!!! Did i enjoy this video???? Hell yeah!!!!!!!!!!!

[@BrickMantooth]

thanks Ray!

[@schristy3637]

I have all the first Trek figures(10 in all) I got them as a kid. God I'm old. HA!!

[@BrickMantooth]

I'm probably your age. ;)

[@schristy3637]

@@BrickMantooth Me, Star Trek, and The Monkees. All can out the same year 66.

[@NickBartolo]

Great music. That was fun.

[@toddnolastname4485]

I really want MicroNaughts to come back. Maybe someone needs to make a game featuring the characters. It better be good. I wonder what TV show contracts now have in them because of Mego getting licenses for Farrah, Jacklyn, and Lyndsay. Can you imagine Harrison Ford getting his own contract and they give him outfits not quite Han Solo and Indiana Jones.

[@mpshields]

The three Charlie's Angels became Mudd's Women in the my Star Trek Mego World! 😁

[@dannycruz5446]

That looks like Joe Kubert artwork for that Roots game.

[@BrickMantooth]

kinda!

[@1971thedoctor]

I did have all four Teen Titans, my favorite was Kid Flash because Mego didn’t make a Flash figure. So Kid Flash was my speedster fighting the villains.

[@GregoryGiordano]

Love the episode 💖 briliant as usual. What is the music bed? Idig it the most!

[@BrickMantooth]

Glad you like it! I got it from the KZbin royatly free library, it is called "Good Vibes"

[@GregoryGiordano]

@@BrickMantooth smooth baby.

[@Scotty-Z70]

ahh, if only i had a Time Machine! and a huge house to store all my wants in.

[@williamburns5233]

Was there a roots toy line?

[@BrickMantooth]

There was not.

[@kevinnelson66]

Board game I'm guessing.

[@TimeTunnelToysUK]

They made a Roots game!

[@BrickMantooth]

They almost made a Roots game, it never came out!

[@TsukiCondor]

All sorts of mid 70s goodness

[@Spaceprince72]

I think you meant to say Lindsay Wagner at 10:19 and not Lee Majors. But maybe they got Lee Majors likeness as well? Pretty smart and underhanded move by Mego. Years ago JCPenney had paid for the exclusive rights to Hannah Montannah only to find out someone else got the exclusive rights to Miley Cyrus. They were so angry and felt like they had gotten duped.

[@BrickMantooth]

Yes, they got Lindsay and Lee's likenesses at the same time. Both were sculpted but never released.

[@ChucksCherubs3]

Pretty clever of Mego to want to produce a Lindsay Wagner doll, I assume the word 'Bionic' would not have appeared anywhere on the box art. ;P Mattel produced a Kate Jackson and a Cheryl Ladd doll, and Hasbro produced four 9'' dolls based on the Charlie's Angels characters.

[@philliplozano7587]

It hurts my soul that Lindsay Wagner doll does not exist!

[@BrickMantooth]

The sculpt does in a collection.

[@kevinnelson66]

And Lee Majors.

[@philliplozano7587]

@@kevinnelson66 Well, I didn't have the same feelings for Lee as I did for Lindsay, LOL. Her poster was on my wall for years.

[@TreadwellJay]

Looks like they took the photo off the TV screen!

[@philliplozano7587]

@Lisa Smith Um, I am openly bisexual, it's not a secret, but I do not know who you are. Why are you are being incredibly foul to a stranger for no reason?

[@rickytoddbotelho9555]

I prefer something by Dianna Ross when seeing a Cher dolly😀

[@mars0395]

My new favourite song. What is it? Sounds like disco. Yet remixed

[@Dinosaurprince]

Okay, I’ll bite. Tell us more about that Roots board game please.

[@BrickMantooth]

I know everything on that sheet and that's it, I doubt it got past the planning stage. Roots was a household word and Mego probably took a chance on it, when it didn't get any traction, they dropped it.

[@camcordernonsense5264]

that make up Cher is really detailed.

[@1ChilledDude]

It's a pretty good likeness by toy standards of the time. I was also impressed by the likenesses of other celeb dolls like the Farrah Fawcett doll.

[@camcordernonsense5264]

@@1ChilledDude why was there so much effort then and none now? can they be saving that much not producing new? now the dolls look mass produced and lifeless too at times. poor little wee ones are missing out.

[@1ChilledDude]

@@camcordernonsense5264 Yeah, I guess with the interests moving towards other past times there seems to be less care taken. It is sad.

[@Chapwiththewings5roundsrapid]

You’d have to wonder about the appropriateness of a Roots board game. I shudder to think what the objective of the game was

[@BrickMantooth]

I'm pretty sure it was supposed to be educational and respectful but I guess buyers were hesitant.

[@camcordernonsense5264]

so odd a product

[@TheRealNormanBates]

_To escape slavery!_ DUH!

[@stylincarrie1]

Looks like the CB McHaul cop car was later released under the Dukes of Hazzard line.

[@camcordernonsense5264]

weird to hear of toyfairs back then. makes sense though.

[@BrickMantooth]

My dad used to go them in the 1970s.

[@camcordernonsense5264]

@@BrickMantooth id love a time machine. even just 20 seconds.

[@BrickMantooth]

@@camcordernonsense5264 All I'd want is photographs. Seriously.

[@camcordernonsense5264]

@@BrickMantooth with faded yellow orange hue? or out of focus? you can only have one, GO!

[@christophervaldez8746]

What was up with the Roots toys?? Did those actually get produced??

[@BrickMantooth]

Like I mentioned in the video, a Roots boardgame saw release but it was a smaller company and not Mego.

[@suedenim]

How successful were the various Mego girl-targeted doll lines? I would imagine that taking on Barbie was always tough.

[@BrickMantooth]

They were very successful but just like celebrity, it burns brightly but not for a long time, hence Mego having to find "the next big thing".

[@stylincarrie1]

Mego was smart enough to produce all these as the same scale as Barbie, so Farah and Cher could drive her Corvette, wear her clothes and steal her boyfriend.

[@BlakeGildaphish76]

That's a sweet beat in the first two minutes! What's the name??

[@BrickMantooth]

Can't remember anymore but it's available in the KZbin Royalty-free library.

[@50footbrewery]

I wanted the Lizard so bad and I got Spiderman instead.

[@Portal2099]

I wonder why they didn't give Speedy his red pants.. that's a weird change.

[@DougPalumbo]

Roots game?!?

[@Tony-Plinkett]

I was thinking the same thing... WTF? 😳

[@TheRealNormanBates]

8:26 Conan looks _faaabulous!!!_

[@BrickMantooth]

You can comb his hair!

[@pika23]

Do you still have that site? I can't remember the name. I won a contest on there YEARS ago. PLAID STALLIONS! THATS IT!

[@BrickMantooth]

Yes, not only the site but a magazine now too.

[@iofuse]

Dang! What is that groovy song? Title and artist? Please???

[@BrickMantooth]

I have to try and remember where I got it, I think the youtube library of stock music.

[@iofuse]

@@BrickMantooth If you do remember let me know. It was a great choice!

[@STEPHANTODD]

Cher is now really made of that much plastic.

[@Hoonozit]

And a real low life too.

[@johnwyblejr6460]

What's the deal with Cher with the Princess Leia hairstyle?

[@BrickMantooth]

I'd like to know.

[@TreadwellJay]

Roots board game, egads

[@Merylstreep1949]

Ooooh 77 Toy Fair.....wonder if Kenner was there pimping Star Wars....??

[@BrickMantooth]

I don't think they had the license yet.

[@darkhierophant4914]

Sorry, had to mute this. The music was terrible.

[@Scotty-Z70]

I have the Toni Tenille doll. she has NO EARS...it's very creepy

[@silentstryker1590]

I think C.B. Mchaul shoulda been a Dreadnought!! KING of the Dreadnoughts!!

[@Scotty-Z70]

Roots toys? i ..what would they plan? and who would want to play with that?

[@christo1]

Never fucking heard of Mego, must not have been advertised on Chicagoland channels.

[@richconroy5559]

I realized I had an awful lot of Star Trek toys for a kid afraid to watch Star Trek.

[@christo1]

Cher toys were not advertised in Chicagoland, this must have been popular on the coasts. Also, never knew a kid that had a fricking Cher toy. Ludicrous.

[@Scotty-Z70]

yeah, the Cher car looks TOO tiny for her...more in scale for 8" Mego

[@10weepee]

Great video. Awful music.