"Pasta Le Disaster" Brings The Dragons To Boiling Point | Dragons' Den

[@soager-tz1qg]

Touker "I don't get out of bed for 5%" Sulyman Jenny "I'm out" Campbell Deborah "Patent" Meaden Tej "I own a vitamins company" Lalvani Peter "what's your other company" Jones

[@ghw1985]

no one commented on this brilliance, that's a crime and for that, i'm out

[@RA-ru9oh]

Freaking love this

[@lukeserfontein2838]

Wow this comment made my day 🙏🏽

[@maxsmolinets]

Peter "Pizzajones" Jones

[@h.a.6790]

Peter Jones: if I invest in you I need to be part of everything you have... your car, your house, your wife, and your unborn child.

[@rahil6455]

Did they think they could get an investment by just trying to name as many types of pastas as they could

[@mandarinduck5507]

Pasta de la investmento

[@MusicalMemeology]

Well it worked so far.

[@tokengreywolf3050]

honestly they had me against the ropes with that barrage.

[@Gaetano.94]

Basta de la Pasta

[@royp9344]

Are they currently not a very successful business ??

[@Josh24s]

*When jenny heard the valuation she nearly pasta way*

[@ryanmorris8427]

Josh very good

[@Zaez_Cerebrate]

I approve of this pun. Well done xD

[@Jejdjejbfjf]

???

[@yogiwildfire3127]

Bravo

[@tonyhollerz6958]

Des T what’s ??? Supposed to mean? 😂😂😂

[@hodad924]

Barilla bought these guys for $40 million last year. The Dragons’ 1.5% would have been $600k. Pretty good return on their $75k investment.

[@Noodlesssx]

Retrospect is a beautiful thing

[@wstboy6347]

LIES

[@foddyfoddy]

@@wstboy6347 What lies??

[@patrickgalvezpots]

source?

[@hodad924]

@@patrickgalvezpots see below

[@Drew__Films]

Lmao the guy on the left is just happy to be there. He was literally smiling the entire time.. even when being insulted 😂

[@finnlagun8296]

You're so right, it was a scream

[@olandoblen5791]

Man their smiles were just infuriating 😅

[@alexandrebibet7143]

I thought exactly the same! Just smile and they'll give you the money 😂

[@mo.shehab]

Jenny: you’re not getting a Penne from me. I’m out.

[@wimvanleuven8992]

Pun Master

[@Chorbus]

I appreciate this comment

[@Josh24s]

This is brilliant

[@MrFlanFran]

This made my day. LMAO

[@prisonmike6886]

10/10

[@GodotOfficial]

They didn’t do the Italian hand gestures, I don’t think they’re real Italians

[@hassanalialqadiri]

TRUE

[@thedunyadoneya2628]

Very dubious indeed 🤔

[@alisonwunderland9900]

One is and one is from Newcastle

[@johnsmith-wx5fb]

@@alisonwunderland9900 whales

[@37gippo]

Alex is Italian I can tell from his Italian pronunciation (I'm Italian too) he doesn't have the hand gesture as well as common sense

[@michalwalks]

Jenny was so relieved that she had a real reason to be out for once.

[@genericwhitemale6089]

𒁲🅹🅰🆈🅵🅰𒁲 ✓ • 5 years ago jerking it’s out

[@kevincross6119]

I think , Jenny , looks a secret, sexy siren. Am I right, or mad !! Lol.

[@ublade82]

If I ever went on Dragon's Den I'd make sure my business plan was so good even Neil Patrick Harris wouldn't be out

[@KL-oj2my]

Oh yes I came for the Jenny comments and I was not disappointed!

[@bopcentral7425]

Ahaha i was just thinking this so true.

[@hourenschaiss2]

Well that's awkward: Peter Jones "I'm just trying to think is there anything else that we've missed.There is not a big conglomerate that said, If you hit your target in 3 years, we'll buy you for 20 million! ... So, I'm gonna say that I'm out" The business just sold to Barilla for 40 million. And it's 3 years later. What are the odds?!

[@67steinip]

thespoon.tech/barilla-acquires-pasta-evangelists-a-uk-based-fresh-pasta-delivery-startup/ ouch but then again Peter would have only gotten like majorly diluted down to like 1-1.5% of 40M which would be like 600.000, seeing how he's worth roughly 400 million, he's gonna be okay :)

[@MonkeyBizness420]

But they claimed 40 million turnover a year, so they didn't even achieve what they claimed

[@jarednil69]

I like how his taller buddy just stands there grinning from ear to ear 😄😄😄

[@Colby_0-3_IRL_and_title_fights]

Jenny knows about the food industry through her sons restaurant but she didn't invest in that either

[@leeshanpillay1253]

You just said what was already said by her in the video

[@orangewarm1]

she's full of crap. she's only been involved in one business, only knows about one business.

[@tamianyoganathan4383]

@@leeshanpillay1253 Im sure RIGGED ELECTION was saying Jenny didnt invest in her son's restaurant either LOL

[@LYNXzTwist]

They're assests are worth 3.2mill now, so they've done pretty well

[@100daysmic9]

SHHHHH! She is really there to sleuth out business ideas for her son's restaurant!

[@albo181]

Narrator: "Has Jenny seen something the other Dragons have missed?" Me: The door.

[@BigTastey]

albo181 😂😂😂

[@aliencyborg3660]

😂 I like it 👍

[@studymapai]

These Jenny jokes just keep getting better & better 😂😂

[@MindSetReset]

😂🧗

[@MitchellTF]

From THAT deal? ...She went for the window

[@Herbert.]

How many dads are employed writing these puns

[@tombakhurst2501]

They have an army of them.

[@pleromicpastry5445]

Really! ...and Hasta La Vista isn't even Italian, it's Spanish. smh

[@killakiyani6094]

Ask Your Dad Or Isit Pasta Your Bedtime

[@peterlawson777]

Not sure, but they’re pasta sell-by date....

[@crimebodge7274]

They don't employ dads. They employ college radio interns to write them.

[@Duxaization]

At least these guys were honest and not arrogant like that Pro Grains guy.

[@tonybrian7652]

It's "Pro Gains" LMAOO

[@CRWiebe]

They sold their business for millions, he sold his house for thousands.

[@conor_tobin]

“I don’t get out of bed for 1.5%” Touker that was so gangsta bro

[@RIPSIRJIMMYSAVIILE]

touker dat OG

[@alessiorastani]

7:18 "You don't know about me, do you? I don't get out of bed for 1.5%". (Best line of the video.)

[@BigBoss0112]

Your wife doesn't get out of my bed for YOUR 1.5 either, mate

[@a-k9161]

@@BigBoss0112 😂😂 lol

[@a-k9161]

This line is more alder then my grandmother and she just passed 97.

[@Hunter88993]

@@a-k9161 I'm sorry to hear that.

[@RealGuidoFawkes]

Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.

[@youmustbefibbing7376]

Debroah mentions "a space that is not occupied..." - camera pans to Touker.

[@gsi364]

YouMustBeFibbing hahaha

[@werewulf2484]

I’d like to occupy his space

[@d3l3tes00n]

"I have a kitchen."

[@DellaWatson-cz3mq]

Lol

[@donm1719]

😂

[@bennyceca]

They're charging their customers nearly restaurant prices, who then need to cook the pasta!

[@GirlyEnglishGamer]

"Yep but its not premium pasta ..."😂

[@biscaya08]

IaaS service lol

[@1234Cheesus]

My instant thought was my local Italian run restaurant charges around £8-10 for authentic huge portioned pasta!

[@Matzes]

Yea but can you get marallabellini, or colintollini alla Mariano, or spaciaglolini momollini?

[@sirgallant5000]

@@Matzes this made me giggle, cause I honestly can't tell if you made those up

[@damiant8269]

Seems this business was sold today to the worlds largest pasta company for £40m!!! (Sky news). Hardly pasta le disaster

[@finnlagun8296]

Thank you Damian

[@SuperNuclearUnicorn]

Was hoping to see this. How funny, we listen to these guys get torn apart, come to the comments to find tons of other people calling them fools only to learn that they definitely made it succeed. Guess Peter was totally wrong lol. I would certainly take a nice £40 million...

[@jamesdykes2968]

@@finnlagun8296 Congratulations Finn...do you want to hang out?

[@EdvinLu]

@@SuperNuclearUnicorn Seems they were both diluted to 1% each, so they took a nice 400k.

[@rivelman23]

@@SuperNuclearUnicorn They should thank the global pandemic on their knees, probably no real business case if the pandemic did not happen. But it is funny, how life can go. In this case, the dragons were 100% Right to now invest.

[@alexpegler465]

Sold to Barilla for £40 million. Job done. The dragons were wrong.

[@Zan140]

Wow. Read the article. Guess covid really changed lives.

[@alexpegler465]

Yup

[@MonkeyBizness420]

Why sell for $40 million when they claimed $40 million turnover a year for the coming years...

[@erzr]

@@MonkeyBizness420 the price isn't disclosed they are literally guessing. It's worth as much as a youtube comment

[@laggers54]

Not really. They look at the investment and make a decision based off the information they’ve been given. No way if I had the money I would have invested in this.

[@psychominded3243]

It was all going so well until they started talking in English lol.

[@psychominded3243]

@ChiefShittingBull you whit nit...

[@TheProms]

You are funny.

[@RealGuidoFawkes]

Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.

[@scootsmcgoots]

Lmao so true.

[@DarkReapersGrim1]

@@RealGuidoFawkes No rational investor would've invested in that situation either. Now go back and suck on your spaghetti, "habibi."

[@soxxieloux9117]

PUBLIC ANNOUNCEMENT: the captions refer to Peter jones as 'pizza Jones' Cant unsee. 😂😂

[@thedunyadoneya2628]

They were told someone would come on presenting a traditional italian food, but just chose the wrong one.

[@psoteriou3884]

Didn't he change his name to Pizza Jones to gain 1.5 percent equity in a spaghetti and wine dealership on a recent episode?

[@donaljames2537]

SAAAAAMMMMMEEEEE! I THOUGHT I WAS THE ONLY ONE! IM A DEAF PERSON BY THE WAY. THANK YOU

[@moboy4779]

ROTFL

[@BiggusNickus]

I honestly thought the announcer said "Pizza Jones". Glad the captions agree.

[@sloppynyuszi]

I don’t think they wanted investment, just some exposure. They shouldn’t let people in who just want TV time. I rather an actually delusional person. The guys just stood there and copped it, and just kept promoting the product. If I’m going to spend a lot of money on pasta I’ll want someone to cook it for me

[@unboxmuseumm]

You make a valid point but you have to look at it from the broadcaster's point of view. Ultimately they want good content and they don't really care what the motive of the entrepreneurs are as long as it looks good on TV.

[@Lyle-xc9pg]

In that case, i think they have the right to roast them on tv

[@benbaert2166]

Half the people on this show just want tv time. The investment side of things is really just an excuse to make the whole thing work.

[@ErwinHolland.]

Yeah, you do see it a lot. Doesn't really work if they look like complete idiots though.

[@11bornrich]

They clearly knew their product, customer & the numbers so they must've known that at 2.5% with a valuation of £3M they weren't going to get anything close to it, they even understood how many years they'd be in the red, it's rare that you see businesses that come on here that acknowledge that or even have that as a possibility, they were smart deciding to come on the show knowing they came for exposure & probably won't care for an investment considering they're offering 2.5% for £75k with the intentions of raising £1.625M more at that rate they'd lose control of their business quickly and they didn't seem like giving up control to begin with.

[@live-inlegend9797]

Touker gets a pound every time he says marks and spencer. He’s looking for investment for his new office spaces, not long now.

[@jackistripping1846]

the brand is now worth 51 million, exactly like he said it would be

[@thisiztheewae]

Good for them!

[@erzr]

@@thisiztheewae it's not though

[@McStoolio]

To be fair, a global pandemic drove that valuation. They got lucky.

[@robertoceferino1456]

@@McStoolio Every big business success involves luck. (Not every failure though)

[@bloodwargaming3662]

@@McStoolio lmao there are 100's companies there

[@Kom7237]

I just started the video and I heard the offer was 2.5% of the company. I'm out before Jenny.

[@Sugarman96]

The balls on these guys to walk in and act like their business is already worth £3M

[@marioadabachy]

Amit Sugarman it’ll be worth 200 million in 5 years okay, why? Because *their pasta so tastyoolllle.* Great evaluation I’m in!

[@karlrudd4818]

You gotta admire their balls but business wise they're clueless

[@marioadabachy]

Karl Rudd if by balls you mean stupidity

[@RealGuidoFawkes]

Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.

[@KiLLJoYYouTube]

I’m so early Touker hasn’t gotten out of bed yet

[@FriendlyNeighbourhoodSpidey]

I'm so early that Touker hasn't even mentioned his office space in London yet

[@donm1719]

Friendly Neighbourhood Spidey I’ve yet to see these offices

[@melonheadman1]

Jenny loves salmon

[@shayurramdutt8267]

@@melonheadman1 and for that reason, she'll have trout

[@Ericbryanmr]

Jenny: "i stopped writing when all the numbers started raining down" To be fair, she probably stopped writing when they asked for £75000"

[@MrMakeDo]

She stopped writing as their mouths opened.

[@MonkeyBizness420]

She's just there for the free food at lunchtime

[@andyandreou]

She stopped writing that morning at breakfast time.

[@carpii]

“Jenny: you can call me a prudent banker” I guess Jenny doesn’t use KZbin, because that’s not what everyone is calling her

[@kirebo]

To all the amazing entrepreneurs on here commenting saying they were delusional... They ended up being bought by Barilla, the biggest pasta producer in Italy for €40MN

[@alessandrosavelli6553]

Grazie :)

[@valentinamelethiel353]

@@alessandrosavelli6553 Ciao Alessandro ma io ti bacerei in fronte per l'idea che hai avuto, da Toscana espatriata ogni volta che faccio un ordine sembra di tornare giù

[@Av4nQuisH]

3.5 million pounds to break even? what even is this

[@nugget7865]

Grab has raised over $7 Billion to date, bought out Uber in South-East Asia, is worth $14 BIllion, and isn't profitable. What's your point?

[@ChicDead26]

@@nugget7865 capitalism sucks It just sucks less than everything else Let's go back to trading leather pls

[@nugget7865]

@@ChicDead26 ?

[@ChicDead26]

@@nugget7865 Lmao idk I just had a moment there

[@antonypap4610]

@@ChicDead26 who is trading leather? Do you know anything about it? Or you just fantasizing about a bullshit life that you raise tomatoes or sheep to make today's "bread" or tomorrow's milk by trading? Will you take your leather to the market that will be waiting with food and new phones to trade with your leather? If you want to be a farmer you can also do it right now, since capitalism sucks.. If you want to work on a factory for all your life with minimum wages and no ambition there are countries that have communism.. Are you joking like this cause a big business is not working? And if it did work, the people involved that have shares would be greedy bosses right? I know that it will not get into your head, but why dont you raise tomatoes or go to be a skinner and make leather right now? Is it not profitable enough? Will it be more profitable if the system of economics crashes? Even if capitalism runs with problems, it is because people with problems run it.

[@Partyfreaker]

"It will be a unique brand in 2020" *Corona has entered the chat*

[@iamwritingrightnow8217]

Partyfreaker before that: *Vapiano has left the chat, eataly is entering the chat, literally any other italian restaurant have entered the chat*

[@BenjaminGoose]

Do you mean corona the beer or the coronavirus?

[@FoodForThought356]

🤣

[@smallmint1133]

I imagine, that in fact they’ve been quite successful this year as people are ordering food to be delivered at home due to the Coronavirus

[@sweatyguysteve8087]

if anything corona would help a home food delivery service

[@JoeAyres]

This pitch is so draining and I think it went off the boil ages ago. I'm pasta point of caring.

[@kaashee]

Joe Ayres mate that’s pretty impressive, bordering on creative. 10/10 for impact and 9/10 for effort. Thumbs up 👍🏽

[@Harrisongarrison0800]

Tonald Drump lol

[@lindashaw3796]

LOL!!

[@WobblesandBean]

I cannoli believe you'd be so salty about this pitch!

[@Garaz745]

The dragons have no idea what VC investing is. No questions about Cost of Customer Acquisition or Lifetime Value. These presenters actually understood their business model. Glad to see it worked out for them!

[@LeMerch]

We only see 10 min of a 2 or 3 hour negotiation

[@PeoplesChoiceofficial]

Fast forward to 2021 and the company was acquired by the world’s largest pasta company, Barilla Group, for £40m.

[@T.B6720]

I ordered from these guys three times a few months ago. The pasta was good, but it was nowhere near the quality that you get from a standard restaurant for £1-2 more, and that'll include a better atmosphere, a time out with friends/family, a side of greens, a good drink, no clean-up, and much better cooking than what is essentially boiling some chilled pasta and frying some sauce for 5-10 minutes. The flavours are good, but pasta is also starchy, and without salad or vegetables, it doesn't feel too filling. It's also quite hard to cook two at once if you want to serve more than two people as the timings can be quite precise (as is often the case with fresh chilled goods). It's good maybe once every couple of months, but impractical more often than that.

[@RealityCheck6T9]

You had to order three times to figure all that out?

[@ommar3654]

@@RealityCheck6T9 You had to comment before processing the words "It's good maybe once every couple of months"?

[@RealityCheck6T9]

@@ommar3654 you make a valid point. I would appreciate you expressing it less passive-aggressively.

[@jessicataylor7174]

@@RealityCheck6T9 Hahaha...check your entitlement! ommar used the same tone to you, that you used to T B. If you don't like being spoken to in that way, don't speak to others in that way! 🤣

[@RealityCheck6T9]

@@jessicataylor7174 Okay I get it. I'll take the L.

[@pastaevangelists]

Grazie a tutti for your support... we were sad to hear that penne-less Jen has left the Den! We are going from strength to strength and tortelloni loving it. Ciao! Alex & Finn

[@titusrivers5059]

Pettyyyyyyyyyy 😂

[@Smonnie13]

Love it!

[@R.R.R.465]

Great product, always look forward to my pasta delivery!

[@gcurtez3266]

Vi amo hahahaha

[@sausagesauna291]

Uuuufffaaaa!!! 🤣🤣🤣🤣🤣

[@mikesangha907]

Jenny: “I’ve had my free lunch so I’m out”

[@samuelfeast8270]

And now they’ve just sold their business to pasta conglomerate Barilla for £40 million

[@alessandrosavelli6553]

That is correct!

[@bsmferruccio]

@@alessandrosavelli6553 well done, man!

[@DeepakOjha]

@@alessandrosavelli6553 Well done. You've proved. Rejections are just hurdles to be crossed.

[@MonkeyBizness420]

But only own 12% of the company together at the time of sale, so who really won, especially since losing money the first 5-7 years

[@TLOGhx]

@@MonkeyBizness420 only 2 million each? Damn you're right

[@ACTURK61]

Legend has it that touker hasn’t got out of bed yet

[@gtabro1337]

“It’s PASTA LA VISTA for the dio” these puns are out of control 🤣

[@jameswinter1429]

gtabro1337 lmao have to say this the best pun yet lol

[@ericcookson168]

😂

[@Jamie-js3qw]

duo

[@imposter-982]

Jamie whatever

[@Ericbryanmr]

"Im from Genoa" He says in a very posh english accent.

[@romanemul1]

IO = Im out

[@davidmellish3295]

No the other one had the posh English accent, the bloke from Genoa doesn't have an English accent

[@RealGuidoFawkes]

Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.

[@alexis1959]

@@RealGuidoFawkes Molto penne!

[@valentinamelethiel353]

Well not all of us speak with a super mario accent! Sorry for the disappointment

[@heymistercarter.]

“I like it... because it’s a brilliant business lesson in how not to run and set up a business!” OUCH!

[@troyd4235]

They just sold a majority of their company for 40 million pounds.

[@Ratherniche]

Jenny's son owns a restaurant so she knows about how to reach millions of customers via food delivery subscription method. She really was a tool.

[@cameronscott543]

Exactly 😂

[@ilyazurkovs1383]

in fact Pasta Evangelists was sold for 40 M to Italian Barilla in 2021

[@jackhanno4969]

HE DOESNT GET OUT OF BED FOR 1.5%

[@hassanalialqadiri]

he doesnt get out of bed for pasta

[@eviladam23]

He only gets out of bed if you are interested in his office space.

[@kaihocompany]

They should get Touker a bed instead of a chair and only when he hears they're looking for an investment of more than 5% he wakes up.

[@Drae2212]

11:04 "When Jenny said I like it I felt a glimmer of hope" Me: PFFFT YEAH RIGHT

[@ImTheScottMann]

Over estimated there buisness. Nobody will spend 15 quid for like 6 shells of veggie pasta when you can jump to tesco spend 10 quid for 3 jars of sauce 3 packs a pasta and 3 packs of mince or meatballs for 5 quid on sale, that can do you for a few days for a whole family of 4 or so.

[@SoLongKingBowser]

Scott Mann 7:52

[@zionsky7761]

Nobody? You sound as arrogant as these dragons 🤣

[@greenknitter]

I would for a special meal. We're not all plebs whose only Italian experience is spag bol :P

[@littleboots9800]

I hate jar sauce, I make my own, 10x nicer and cheaper and healthier too. Jar sauce is so sugary and gross. But I don't spend a lot on the actual pasta. I make a wicked crab linguine/spaghetti with budget 20p pasta!😁 if I'm skint I'll use tinned crab. If you are the type that can afford to regulary buy their pasta you can buy it ready made from posh delis and high end food shops. Or online.

[@3122tan]

@@littleboots9800 yeah agreed, anyone who uses jarred sauce is joking if they consider that good or actual cooking. It's heating up, not cooking. Yeah of course you can buy shitty cheap pasta for very cheap. Big surprise. But many people aren't interested in bad food. And for the times they are short on time something like this is good. It must be pretty good if 96% are happy enough to use them again. I don't understand people not getting the difference between cheap crap and what these guys are clearly trying to do.

[@mharbinson8952]

Amazingly this did work out and they sold for 40 million so even if they were diluted to 1% they would have made 400k which would have been great return even if they never made a profit up until now. I definitely wouldn't have invested if I was in their shoes either 😬

[@wstboy6347]

LIES

[@mharbinson8952]

@@wstboy6347 www.thisismoney.co.uk/money/markets/article-9144095/Great-British-Bake-judge-Prue-Leith-set-make-small-fortune-sale-UK-pasta-firm.html I didnt just make it up; I read it- see attached

[@marinamaged962]

Hindsight is 20 20

[@davidmellish3295]

Ignore that article it's wrong, when you look into it properly it sold for an undisclosed amount. That £40 million was just an internet rumour that everyone started to believe ( including the journalist who wrote that article) There is no substance to that article at all,look into it a bit deeper and you will sed

[@garbygarb31]

no they didn't.

[@daturk4834]

Say what you want, they succeeded! They are now an operating subsidiary of Barilla, and the were paid 54 million. So the dragons got another one incorrect.

[@julianprasaja2227]

Sometimes what they need is the exposure.

[@erhhsdhh2099]

The pandemic was a massive factor in that drive- if that didn’t happen then this business may not have done well. I’m glad they succeeded but at the time the Dragons were absolutely right to not invest. It’s easy to look at stuff in hindsight, you’re telling me that if you were sat there you would have invested?

[@SaosinComeClose]

Touker: Have you heard of the expression OSL? Office Space London

[@babyting7588]

Lol

[@TheSunnyEdit]

🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@kimskis]

is this just a running joke like a Jenny's one or is he really desperately trying to sell some of his office apartments lol?

[@andrewstubbs822]

Hilarious, Levi!!! 😂😂😂😂😂😂

[@p.v.7269]

@@kimskis Running joke

[@SammyInnit]

Before I even watch I can tell you theres no such thing as artisanal premium pasta. It’s no different to B&Q saying they have the best top soil. It’s the most basic staple in Italian cooking.

[@ah7910]

Well said Sam. This is all very “Emperor’s New Clothes” and I’ve had the misfortune for working for these sort of nonsense independent start-ups, and these types of pretentious s***weasels make the worst employers too. All from privileged backgrounds with one foot in the clouds and another up their own rearends.

[@deathpyre42]

That's a bit of an insult to topsoil, isn't it? Soil quality matters a lot for farming, gardens, etc.

[@SammyInnit]

deathpyre42 You must be an expert in a field of bullshit.

[@psoteriou3884]

It's artisinal if they wave a magic wand over it

[@mrzoukdotcomzouklambadaboo8212]

And all thanks to Marco Polo, that brought Chinese noodles to Italy.

[@unboxmuseumm]

I can imagine the narrator cringing when he reads his script 😂😂😂

[@FleurCoutureFloral]

Pasta la vista 😱

[@andipandi5641]

you do realize that he writes it himself ??

[@AmeshaSpentaArmaiti]

@@andipandi5641 What VO actor writes their own lines? That sounds like a dream job.

[@andipandi5641]

@@AmeshaSpentaArmaiti his name is Evan Davis and title is presenter .. and i am sure that his wage packet reflects that title and the talents that he applies..

[@pleromicpastry5445]

@@FleurCoutureFloral Hasta la vista isn't even Italian, it's Spanish. smh

[@limeproductions7873]

I looked them up, they actually seem to be doing really well. I'm glad cause this was one of the businesses I wanted to work and it did!

[@bazaardesrevesgui]

Are you working for pasta evangelist?

[@limeproductions7873]

@@bazaardesrevesgui No, why do you ask?

[@jakereevesward4562]

@@bazaardesrevesgui Google their net worth, then you'll realise just how much of a clown that Sulyman guy is.

[@MindYourVinyl]

I've actually ordered a few of their pasta boxes before and I can tell you here and now I'll happily order from them again, you're literally getting 5* meals for less than you would pay in a restaurant it's amazing

[@finnlagun8296]

Grazie - really appreciate it - a pleasure to serve you.

[@Yobbie72]

@@finnlagun8296 Ciao. how are things going today for your business?

[@seanhunter1984]

If I'm eating it at home out of a box it'd better be cheaper than a restaurant!

[@DiabellstarKazama]

Shill

[@tooshlong]

@@Yobbie72 he sold it for 40m quid lol. Insane. Well done them.

[@hunterstommygun5716]

Okay I don't blame Jenny for this one.

[@edmundblackaddercoc8522]

Puts a fancy accent on pasta then ask for daft money.

[@bravepart]

*Needs 2 mil before they'll break even* HOW

[@TomorrowWeLive]

@@bravepart 3.5 mil

[@jakejones2818]

@@bravepart because they're targeting rapid growth rather than slow, bootstrapping towards profitability. Both are legitimate approaches to building a business. The dragons have a strong bias towards bootstrapped businesses because, on the whole, that's how they made their own money. Many founders who have bootstrapped their companies believe the VC investment game is a bubble/scam and that it doesn't require the same business skill as bootstrapping.

[@jessicataylor7174]

@@jakejones2818 Two key issues with that - they're using other people's money; their £3m valuation. They've valued their business at £3m but sold 22k portions of pasta - that's £160 per portion just to break even rofl.

[@mrmcskitles]

@@jessicataylor7174 you missed the point entirely, well done

[@miagolden2000]

Update : They’ve had a hot food location in the harrods food hall for a year and from their website they look highly successful

[@lizclegg7556]

But are they worth £200million yet as they promised?

[@EvansdiAl]

@@lizclegg7556 are they worth 200 million on the business PROPOSED?

[@pennypay1]

@@EvansdiAl In any case, some people are willing and able to pay high prices for pasta recipes that aren't run-of-the-mill, especially if they don't have to do the cooking.

[@EvansdiAl]

@@pennypay1 worth 200 million tho?

[@matt4048]

Nevertheless, it's good to hear they've had some success in their field, even if their original idea was overblown.

[@jpfox4329]

These guys sold in 2021 and ended up wealthier than 60% of the panel in dragons den,you have to tip your hat to them and say fair play and well done

[@GalvakzaMusic]

Source?

[@jpfox4329]

Your wifes vibraitor

[@thefonzkiss]

@@GalvakzaMusic Sauce

[@4evaReadyEddie]

I doubt they’re it made them wealthier than most of the panel but they def made a bunch of money

[@cxassi]

Wow the first company I've actually heard of! Their pasta is good to be fair, they've nailed the digital marketing. Pasta and influencer marketing - not a combination I thought would ever work but here we are. I think they only came on the show for some free marketing

[@charliehugo]

When they first started out they hadn’t quite got it right but now it’s really good so I see why they are so popular

[@justgonnacomment]

YESSS IT LOOKS DELISH

[@herrzyklon]

It's not nice at all, and the only people saying it are are those who stand to gain from it, let's just put it that way. Worst quality home food pack I've ever had

[@Coach_Vedo]

​@@herrzyklonexactly. Me and 8 my friends took their offer once and NEVER MORE.

[@Darkest_Soul_187]

Oh yeah, they got free marketing alright 😅 Torn to shreds for their incompetence in business for millions of people to see.

[@SunshineSanji]

You gotta give it to Jenny this time! She actually gave a good valid reason for being out this time round!

[@davidlevy706]

Yes, but her rudeness was completely unwarranted. The entrepreneurs were nothing but respectful and forthright. Jenny could have explained her reasoning without resorting to sheer mockery. For someone with seemingly no interest in conducting any actual business, she sure can cop an attitude.

[@SunshineSanji]

@@davidlevy706 yes this is true, she could have said it in a better way, more politely

[@callum9999]

@@davidlevy706 There's absolutely nothing respectful about valuing that business at £3m. If you're so gullible that you get fooled by nice talking and smiles then you have zero business acumen. In fact, she was no ruder than everyone else - you just wanted to moan about her like a typical sheep.

[@davidlevy706]

@@callum9999 The entrepreneurs didn't purposely set out to insult the Dragons. They made the common mistake of valuing their business based on revenues projected for the future (instead of its present state). They deserved candid criticism of their unrealistic valuation (and arguably their business model). They _didn't_ deserve Jenny's puerile playacting, intended to stoke false hope through derision disguised as praise. I'm sure that some viewers derived entertainment from their humiliation at the hands of a multimillionaire. To me, this was nothing more than gratuitous cruelty.

[@jakeevans9746]

She was rude and wrong too especially when this company went to become very successful.

[@glenclough9080]

Tried these guys a year ago after seeing an advert on Instagram, thought it was nice but nothing memorable and it was expensive...never reordered

[@meganlewis2424]

Am I the only one here who thinks this guy looks like Rob Lowe?

[@anubusx]

He does.

[@TheStonecold128]

and it sold for £40,000,000 (40 million pounds) in 2021... even at 1.5% the dragon would have gotten 600k back

[@donerkebab778]

Touker: "What I'm shocked about is the investors, who are willing to part with their money- " Jenny: "Exactly." Touker: "to give to these people?!" **puts head in hands** "Must be that Italian charm." And that "Italian charm" got them a recent £40 million deal! Moral of the story is, even if they laugh at you, KEEP GOING!

[@WobblesandBean]

I love how Deb can laugh at herself when someone cracks a joke at her expense, Jenny would just scowl and reprimand them.

[@murrmac]

Whatever Jenny might be, she isn't schizophrenic.

[@WobblesandBean]

@@murrmac Ack. Debo. I meant Deborah can laugh at herself

[@Superrayjunw]

Touker: i have a pasta maker in my London office

[@alexdickinson2985]

Barilla bought the company for £40 million. Who’s laughing now 😂

[@iqless7313]

Yep. They valued themselves at what, 3 mil? That 75,000 they asked for would have turned into 1 million pounds.

[@CST1992]

@@iqless7313 2.5% equity for 75,000 so 30 mil. The hatter says it could easily be worth 200 mil in the future (which is ofc BS).

[@iqless7313]

@@CST1992 can you even math? 2.5% equity for 75k is not 30 mil. it's 3 mil

[@CST1992]

@@iqless7313 Wait, yes - you're right. It's 3 million.

[@MarkBingley]

Went to their Pasta Academy yesterday (one of two locations in London) and had a brilliant time. Their business model clearly did/does work and their expansion into Pasta making experiences was genius.

[@KingKiavash]

They sold the company for 40 million in Jan 2021. So there you have it, your dragons are really just mocked up lizards.

[@hectorstone7]

These guys just wanted free advertisement on tv lol

[@titusrivers5059]

Facts

[@RealGuidoFawkes]

Alex and Finn just sold majority stakes to global pasta leader Barilla for 40 million pounds. Learn how to get out of bed for a 1 million bucks, habibi.

[@Hi-kq1vi]

9:53 Looks like Touker ate all the pasta.

[@samfour3762]

Good. More free food for Jenny.

[@malfoster5951]

Company boomed during the pandemic and sold in 2021 for £40million.

[@cherryrotella3714]

My family and I have had pasta dishes from this company on a number of occasions and IT IS DELICIOUS!!!

[@dddddd211]

That's great

[@rory_russell]

Let’s be honest, they got it tight and managed to take it very well. I hope they can do what they’ve set out to do 🤝

[@internationalparam]

"Let’s be honest, they got it tight and managed to take it very well" ;^)

[@ayb2522]

Jenny: I like it! Me: She’s out

[@ogalxYT]

I can hear STEVE saying “whereabouts are ye from m8?”

[@ceeleegee825]

Queensland?? Awright mate

[@mrljsmooth7376]

"I'm originally from Italy" "Yeah but where did you get out of bed this morning"

[@tafadzwamunezvenyu7623]

@@mrljsmooth7376 where were you from yesterday

[@debbiesunlight7047]

Mr LJ Smooth 😂

[@debbiesunlight7047]

😂

[@redguy2119]

The dragons were incorrect this time, the company ended up selling for 40 million last year, which would have netted the dragons an almost 10 times return on their investment.

[@jreverie7018]

Wow! Thanks for sharing

[@Perfectkid197]

Where the prove all sources don't say the amount

[@PointNemo9]

When the others are harsh it is legitimate criticism when Jenny does it then it just looks rude

[@stephenf5136]

Update - Pasta giants Barilla bought the company for £40 million in 2021.

[@KamLovesArsenal]

Barilla bought the majority stake for 40 million pounds in 2021! Well done lads👏, most these dragons ain't got a clue lol

[@saptarshiray8403]

So does anyone keep tabs on how this company is doing atm? Seems like they’ve raised 3.5 mill gbp from private equity from earlier in 2020, which seems to be roughly in line with what they were saying in the pitch

[@waynelowe47]

Think they’re big in London now. I had a subscription for a few months at start of Covid-19.

[@orangesky8864]

Acquired by Barilla for £40 million just recently

[@williamdagger2552]

UPDATE: 13/01/2021. Sky News has learnt that Pasta Evangelists has agreed a deal worth roughly £40m to be taken over by Barilla Group, a 133-year-old pasta and bakery enterprise.

[@jeffreyfinney251]

Incase anyone was wondering Barilla just invested 40million pounds in their company in january this year.

[@Money_J_KC]

Forreal? Can you send link to the article? I'm curious about it lol

[@janne6657]

Interestingly they sold their company to Barilla(worlds largest pasta company) for something like 40 million in 2021. The dragons definitely missed out.

[@toniroberts8117]

I can’t get fresh pasta in my town or within 120 miles from my house. I wish they delivered to the USA.

[@eimdeima]

@3:43 That moment when Jenny's thinking "Is it too early to say I'm out yet?"

[@cbjgdicad1]

They sold recently for £40million.

[@jackgoeswalkies4449]

4 years later I'm a customer their pasta is sensational you must try the lasagne..

[@nickh9531]

Dragons were wrong they ended up selling the business for 40 million

[@futurechasing]

It seems like the most successful businesses featured on the show were the ones they didn’t invest in. They were clearly such wise investors 😂

[@maddisontraina-smith7464]

The thing is, Italians who cook amazing gourmet pasta, it’s not just in the “ gourmet ingredient “. It’s the sauce, the technique it’s heritage

[@valentinamelethiel353]

I can tell you as Italian living in the UK every time me and my fiancee order from them it's like my mum made the food and posted to me!!

[@SiriusMined]

Exactly

[@MrMakeDo]

Jenny; You can call me a prudent banker... Something like that, Jenny.

[@music7744]

They just sold for £40 million. Eat that dragons!!!

[@allisoncastle]

“Pasta le disaster” Meanwhile, they sold their company for 40 million dollars, soo…

[@lukegerardboyle]

Sold for 40m. Who's laughing now

[@TheAlchemicalPortal]

$30/2 portions per month? only a moron would buy this

[@adz4681]

Did it acc?🤣 I’m being serious btw

[@chantimothy]

i swear the script writer is saving ALL of his puns for this particular pitch

[@Toby_Bartlett]

I’ve had this pasta 3 times and it’s so good! And ridiculously easy to prepare

[@alexharrison2743]

But if it's that easy, could you not make it yourself for a much cheaper cost?

[@Toby_Bartlett]

@@alexharrison2743 easy to prepare, not easy to make

[@SiriusMined]

@@alexharrison2743 Easy to prepare because the work has been done for you. Not easy to make.

[@alexharrison2743]

@@SiriusMined yes, that's fair 😊

[@nigelwilliams9307]

I've had my own beans on toast recipe dozens of times and it's even easier to prepare and costs about 60p.

[@Hadraedan96]

And they just sold their company for £40 million in February 2021. That 1.5% would be worth £600k now. Once again the Dragons missed out on a really good investment!

[@alessandrosavelli6553]

agreed!

[@lux0rd01]

"this is pasta la disaster" You were that close to saying pasta la Vista baby and you blew it!