I have a 30 year old Jaguar XJS, which is a beaut. But at 77 I’m still young at heart and quite like the new 00 concept.
@ozzy8286Ай бұрын
I'm so sorry to hear about your debilitating illness 😮
@Tarrer123Ай бұрын
I am also sorry to hear about your medical condition. I understand that the medical profession does have treatments available for poor eyesight these days.
@ozzy8286Ай бұрын
@@Tarrer123 it's tragic. Possibly suffering and end of life crisis. 😢
@Tarrer123Ай бұрын
@@ozzy8286 Indeed. Maybe he can go out in a flourish in his LGBTQWhatever Pink Jag on the way to Dignitas!
@andy-maunderАй бұрын
I drove a 5.3 in black back in the eighties. Utterly beautiful, not quick by todays standards but I didn't want to drive fast, I wanted to cruise so people could see me!
@KevTeeАй бұрын
Another notch of respect earned for saying what most of us are thinking Pete, rather than the drivel coming from other paid reviews.....
@dominicrushoАй бұрын
@@KevTee yes, JLR clearly bribe the media. They also shot JFK and orchestrated the pandemic too (Gerry was especially proud of that one)
@anonymeister123Ай бұрын
I bought a 2009 Jaguar XF Supercharged, I was excited for the direction they were taking the design at that point. The latter XF models were even better. This is just sad.
@buggerlugz6753Ай бұрын
very sad.
@gssf.gr29Ай бұрын
I agree - I own an XF - but they weren't selling and they had to do something different, something radical. If people can forget and look past the woke nonsense and accept it for what it is, a radical rebrand designed to take them in a completely new direction, I think they have a fighting chance. If you want to stand out you would want that on your driveway. Not in pink of course, but again that's just designed to shock, to get people talking, That's what the original ad was designed to do and it worked in spades. Look at this way they had nothing to lose, people are screaming about the rebrand but those people weren't buying the cars anyway and as the company said, they were making very little on them anyway.
@anonymeister123Ай бұрын
@ very true on the “nothing to lose” aspect. I wish them the best. Hopefully the new design hits better in person.
@mbak7801Ай бұрын
@@gssf.gr29 They are dumping 80% of their existing customer base to attract a small part of the very young market who will not be able to afford them anyway. I want them to fail as an example for everyone else to be clever not crass. Inventive not destructive. It could be a good learning experience.
@markgt894Ай бұрын
@@gssf.gr29other manufacturers manage to sell cars without resorting to a nonsensical marketing campaign.
@rayaston1728Ай бұрын
Squandering your brand capital, alienating your existing customer base and not having a product to sell for 2 years does not strike me as a formula for survival, let alone success.
@adrianbennett3761Ай бұрын
90% of JLR cars are Land Rovers. Land Rover can easily support jaGuar whilst it rotates the brand into a new space and has no cars to sell. Surely redundancies are inevitable???
@altern8tiveАй бұрын
If Type 00 fails it will be down to the marketing/boardroom direction alienating their core customers and pandering to the 'message'
@dominicrushoАй бұрын
@@altern8tive the “core customers” you speak of disappeared long ago - there were not enough of them to sustain a viable business.
@mavisbeeswax8136Ай бұрын
No, it will because British management kinds are lazy, not really interested in cars, and want a mug to buy their overpriced garbage 😅
@jamesenglish8639Ай бұрын
they have no customers🤷
@FrançoisRacicot-u4dАй бұрын
Just offer sleek and sexy cars like they did before + some improvements on the reliability and they will be surprised to see their core customers coming back.
@SF-eo6xfАй бұрын
Hate the add but the car looks cool imo and I get who they are going for (female execs, exentric people etc.) It's a massive risk that could pay off, though not sure if the market is big enough.
@RichardSmith-h2mАй бұрын
Thank you Pete!! My first thought was FAB1 as well 🙂
@jeremykinsey5951Ай бұрын
Thanks
@PetrolPedАй бұрын
Thank You 🙏🏻
@dominicrushoАй бұрын
Although rare, “Heather Pink” was a factory Jaguar paint colour back in the day so there’s a historic link that’s passed many by - plenty of examples of E-Types and XJ6 in the colour. It’s basically the same as the ‘Miami Pink’ they’ve shown.
@Roger.Coleman1949Ай бұрын
Yes true, I recall a new V12 E type coupe in that colour bought by a local councillor and the controversy over how he was able to pay for it ? !
@lav25og83Ай бұрын
Historically, Heather didn't have a penis.
@Known-unknownsАй бұрын
Full marks for Jaguar. They needed to get people talking about the brand. After the 'Adults' have had their hissy-fit you show them the car. 👍
@dontunoАй бұрын
Never seen one despite travelling up and down the country for over 40 years.
@watchcommander2012Ай бұрын
Another great 180 Ped! My thoughts on that concept car was the same as yours FAB1 . I cannot understand what Jaguar are now about its management has lost the plot and it’s the death of another British iconic car brand.
@phildavies7666Ай бұрын
Spot on content here! It really does feel like this will be a case study for future MBAs.... how to alienate your existing customers while having a mixed message for your target customers
@Strontium_Dog_72Ай бұрын
The design of the Jag is very Art Deco along with the pastel colour schemes. I think that is why they launched it in Miami as it is renowned for its art deco architecture. The press release images remind me of the 1920s art deco train advertising posters.
@drinkwater9891Ай бұрын
exactly thats why i call it the "gotham city car"
@schrodingerscat1863Ай бұрын
It may have notes of art deco but it doesn't have the imposing style of art deco. The front and rear are way too bland and muddled for art deco.
@drinkwater9891Ай бұрын
@@schrodingerscat1863 modernised art deco, the lines and the gohtham city car shape and materials are olden days art deco for sure
@mcaldlnrАй бұрын
Brilliant dissertation of jaguars convoluted marketing approach. You nailed it!
@romo4084Ай бұрын
Ffs… it is a concept car. And jaguar was obviously dead in the water. This is the bravest and most interesting thing a legacy car maker has done since the move towards EVs! Good on them!
@markgt894Ай бұрын
So brave, creating a car commercial which doesn’t even show a car, and has people running round in pink. You wonder how other car manufacturers manage to sell cars without this marketing campaign!
@kronkite1530Ай бұрын
See you at William Hills. Odds on Jaguar surviving to 2027 currently at ‘Shit To Bust’.
@itsagoal182Ай бұрын
Don’t you mean, “stunning and brave”? Yeah because selling a £100k car to younger people who don’t have £100k, in a period of high costs for everything truly is brave indeed.
@Molloy1951Ай бұрын
They're catering only to LGBT+ activists. I'm not sure if there will be demand enough. One thing is certain: most heterosexual men will never buy a Jaguar from now on.
@mikadavies660Ай бұрын
Clearly called the Type 00 , as that is their target sales numbers. I feel very sorry for all of their employees.
@PixelVibe42Ай бұрын
I know a Jaguar engineer who recently left, saying they have no clear direction. He mentioned many others are genuinely worried for their jobs, or leaving. Sad for all involved.
@albertofernandez-sanguino3373Ай бұрын
That pink version is straight out of Thunderbirds............. I can hear Lady Penelope calling "Parker, take me to Harrods" .............. "Yes m'Lady"
@someoneanonymous5895Ай бұрын
Finally, someone who sounds more level headed and, although you have your own opinion, does not appear to be caught up and encouraging the negative hype. As for the hood logo/ornament, I am wondering if it is to improve the efficiency?
@leviddesign4537Ай бұрын
The Reliant Scimitar makes a comeback. Three wheeler next?
@trevorcrook2565Ай бұрын
You summed up my views perfectly. Saw a lovely F-type today, and was sad that they can't produce an EV like that for about 80k.
@charlesstewardson8546Ай бұрын
They produced a lovely EV for 80k called the Ipace. It’s a shame they didn’t develop that platform as it’s still a superb car and better looking than its peers.
@philmcmillan72Ай бұрын
Fully concur on Jaguar. Anyone with common sense would have 1. Done a lot more on the facelift of the I-pace, particularly upping the battery and charging technology, improved efficiency, active aerodynamics, 2. Shift production of the I-pace to the UK factories, 3. Develop as priority, an electric sports car based on the F-type, 4. Develop a long term strategy covering a wide range of price points so that you can attract the younger audience with affordable Jaguars and keep them later in life by offering the higher level cars. (Think of E-pace, and how that attracted a new audience), 5. Adapt the branding, but don’t throw away history. All successful brands keep a high degree of consistency throughout the years but adapt to current trends. 6. Never exit a market, or stop producing your product.
@edwardparry4558Ай бұрын
Also what about the employees in the dealerships ??
@tinniswood2577Ай бұрын
Best of luck to Jaguar, you might just need it.
@footey7670Ай бұрын
Yeah pity about Jaguar ….have a safe trip Pete🍻🇨🇦
@leehollyer1017Ай бұрын
Pete, remember that the sole purpose of a company is to make money. Money drives everything. A company has an arsenal of tools to leverage to sell their product and to maximise profit. Brands and their heritage are one. Jaguar is just a tool for TATA to make money, they don’t care about the heritage, it’s worthless to them if it’s not making money. Working in advertising I dream of being able to turn brands on their head like this. It’s an absolute master class in marketing. Triggering the existing customer base, who lets face it haven’t bought Jags for years and never will again, to engage and interact with the brand is utterly brilliant. Us (middle class petrolheads of a certain age) hating every part of it will be a huge success criteria. Also I’m not a copywriter but I know when I’ve seen an oscar wining line. Of course it’s impossible to not copy anything so what does ‘copy nothing’ trigger everyone into doing …hook, line and sinker!
@HQBProductionsАй бұрын
Lee…I’m old at 77 and my Dad first brought Jaguar to my mind in 1955 when, still at junior school, I wrote to Browns Lane asking for brochures and they sent me a full set which I have to this day. I also owned a 1969 XJ6 from 1998 to 2021 and my best friend has three Jaguars now and five more before that…so I am one of the “ Stunned of Tunbridge Wells” generation who know fine details of Jaguar through good, bad and sad times. However….what you say is right on the button…it is a high risk strategy, an all or nothing plan on every level…a very clever punch into a crowded and difficult marketplace which had forgotten Jaguar completely. The old cars were just that…old for old men….they were tired out and dull so the company needed this massive punch. Will it actually work???…..I think chucking their name font style, logo and heritage out is a risky move but it might be a masterstroke. Stopping production of all cars is a very, very brave decision and yet what did they have to sell…old stock? Will Tata actually get into the super luxury market?……again, a price of £100,000+ limits their scope but if they did bring out a £40,000 mini EV/SUV then everybody will queue up to say it is “yet another”….so another blind alley. Hence Lee….i fully understand Peter and the thousands of Jaguar enthusiasts BUT I also can see this as a brilliant marketing exercise that has done far more than it ever hoped…can Jaguar survive to pull it off though….time will tell! 😬😬🤔🤔🙂🙂🙂
@MickBeardАй бұрын
I started following you when you released the XES video (long time ago) I went and bought one and loved it. I eventually traded that in for an F-Type R and then a few years later I bought myself a newer one. It makes me sad to see Jaguar in the state they are now.
@R04drunner1Ай бұрын
Great comments. I too have been a big Jaguar fan. Currently on number 6, a 2016 XF S Supercharged. Beautiful car and goes really well. Very worried about Jaguar since they jumped off a cliff with nothing but an EV parachute. The ad was bonkers and alienated a lot of people. But I do get the desire to go upmarket. They tried premium and got soundly trounced by BMW. Which is a shame as, although I like BMW and have owned 4, the Jaguars I have driven have been better. The two big problems for Jaguar have been (1) unreliability reputation and (2) poor dealer service. I get that they are changing the dealership model but they have a lot to learn about customer service. The jump to ultra luxury won't work until they fix their reliability problem. So I am (sadly) sceptical. I don't particularly like the new, brutal and brooding design language but I am prepared to be persuaded...
@pault7977Ай бұрын
If Jag stays in business, with this new direction they'll be selling well below the 10% off JLR sales they currently do.
@maxtorque2277Ай бұрын
But they might actually make a profit on those fewer sales! Currently they loose money on every car they sell......
@lavatr8322Ай бұрын
They'll be only selling the Kardashian like families and Arab money mongers...
@Tarrer123Ай бұрын
@@maxtorque2277 Not a chance when these things are going to be over £100,000. They’re toast.
@mbak7801Ай бұрын
@@Tarrer123 £100,000 is not that much money these days. The E-Type was between £3,000 and £5,000 new. At that time a terraced house in Lower Caversham Reading cost £3,000. Stunningly now they are priced at £285,000. A lot of people can afford £100,000+. With this crap marketing though the 'street cred' will be zero. In other words even if you are a trader there is no way you would drive a new Jag into work. Your co-workers would smash a window and empty dustbins into it.
@garrymatthews4430Ай бұрын
Have to say totally agree can not get my head round what sort of strategies they are going for , rebrand yes every company does that, not ways well, but nothing to sell for going on two years mind blowing
@davidperry3531Ай бұрын
I pretty well agree with everything you have said about Jaguar but for the CEO to reply with terrible comments targeting and alienating their own customers just shows how the company has lost it. I really think it's the beginning of the end for the company.
@jean-marcgruninger9019Ай бұрын
jag looks pretty amazing
@stevecarter5084Ай бұрын
Direct hit with your comments on Jaguar,they need every sale when they get going again,old and new! You have to hope that the smoke and mirrors stops and a brilliant product comes along… Great episode 🎉
@owenmcdonald5922Ай бұрын
Jaguar let all models dwindle, not just the I pace. Having let them die, buyers turned away. Hence the 10% sales figures. Land-rover thrived with constant attention, updates, refreshes et al.
@davidmoffat4610Ай бұрын
happy Thursday here in NZ
@AndrewTetley-b8xАй бұрын
Ped - love the channel and watch almost all videos. Please please could you refrain from talking about how busy you are - I see this on 180 and podcast. It’s a good thing not a first world problem and grates to hear, esp as I don’t think first world problems are your character. We all support you and hope you have the best 2025.
@PetrolPedАй бұрын
Thanks for the feedback 👍
@kevinDG7Ай бұрын
Evening everybody. Hope everybody has a great week so far. Let's hope to see the next midweek 180 in my new apartment 💪
@julianthompson9824Ай бұрын
That concept looks just incredible. I absolutely love it… The sticking point here is that I’m sure that - as Patrick says - what they deliver will be just a poor relation… … and - the kicker - I hate the fact that it’ll probably be emailing my insurance company and filing my tax return whilst it bongs at me to slow down. Guess I’ll have to stick with my old cars then as I seem to remember this supposedly being a “free country”!
@Motormad2510Ай бұрын
We will have to wait to reserve judgement. But like Pete said, where is the customer base coming from in 2 years time ? Jaguar have just about alienated everyone from employees to dealers to existing customers. What is left ?
@iliketowach6410Ай бұрын
Well, it DID get Jaguar back into the forefront of conversation again - can't fault that!
@andyjennings727Ай бұрын
Jags have always had sexiness, a little bit naughty. An East End Gangsters car, and I just couldn't see Mad Frankie Freser turning up with his thumb screws to meet a "client" and saying "before we get down to business have you got anywhere to plug my pink Jag in."
@SF-eo6xfАй бұрын
That's clearly not the people they are going for. They're playing a massive gamble and go for the eccentric crowd. We'll see if it pays off.
@Tarrer123Ай бұрын
@@SF-eo6xf It won’t. They’re doomed.
@markgt894Ай бұрын
@@SF-eo6xfnot the people they’re going for 😂😂 They surely want to sell cars?! Is there any other car manufacturer who wants to alienate its customers? Jaguar needs every customer it can get
@SF-eo6xfАй бұрын
@markgt894 there where no customers left. We will see if it works for them or not.
@markgt894Ай бұрын
@@SF-eo6xf other manufacturers manage to sell cars without having a ridiculous marketing campaign. To want to alienate customers from a manufacturer who is already struggling to sell cars is idiotic.
@dlj1285Ай бұрын
They achieved the first part. They have the attention they were going after with that ad, essentially not really caring about the opinions of the majority of people reacting. I think as long as they go as bold and different as they say they are going to (really deliver that in a big way), and they focus on the money bracket that won’t be nickeling and diming and whining (the opposite of half the people reacting and whining right now online), they will probably be fine. I have concerns about their direction like everyone else, but they probably know more about what they are doing than everyone is giving them credit for. This is what I’m starting to think. They’ve priced me out for sure, but I wish them well on account of the fact that I have a Jaguar currently and want viable support for it moving forward.
@ianpithers9604Ай бұрын
I will be surprised if we ever see a new Jaguar of any type.
@FergusPolАй бұрын
You are correct on most counts. I'd disagree with the idea that the concept will be significantly different to the production car. With volume production being only a year away, production tooling will be well under way by now, and unless a decision is made to scrap this progress, what we've seen will likely become the reality. Parts with shorter lead times, such as bumpers, wheels and some interior trim can be changed, but only to a degree. From what I've seen the evaluation prototypes largely reflect the proportions of the show cars.
@johngarnham5772Ай бұрын
I wonder what Ian Callum thinks of the design concept cars? Sir William is probably spinning. The new JAAAG logo looks like the BBC Masterchef logo. We won't go there! Good video. Agree with your comments. The Mazza trip sounds great btw...
@annieluctor7524Ай бұрын
Thanks, spot on PP and a welcome note of honesty, a change from some other YT pundits who should know better. The 00 concept is a complete irrelevance, because before that thing ever sees the light of day, what WILL kill Jaguar off are: 1) Their insane decision to produce only EVs. 2) As you mention, closing their factories (and therefore their business) down for probably in excess of two years. 3) Getting rid of 80% of their dealer network. Commercial suicide.
@JohnMcLauchlanАй бұрын
Hi Pete, thanks for sharing a balanced perspective on the relaunch of Jaguar. You’ve echoed many of the comments I’ve had as well. While some of the underlying desire to rebrand and forge a new path can make sense, it’s the execution of this transition and ultimately the product which are the problem. Sales were already disappointing and this new direction will do little to turn that around. The way the original F-Type was received compared to the Type OO are worlds apart.
@Chinaman7608-b3jАй бұрын
I remember going to a hush hush preview of the concept for the Landrover Evoque... the car we got to look at was just bare bones.. even with trim coming off. It was a massive change from the likes of the Freelander(i know it didnt replace it). I was thinking at the time hmmm. Then it came out and i bought 2. Im as horrified as everyone else about all that as happened recently..but i guess only time will tell. Proud owner of JAAAAAGG FTYPE
@John_LАй бұрын
I agree with you that it is a very odd business decision to have a two year hiatus with no new Jaguar cars at all. I feel for the employees but also for the dealers who have been left high and dry. Many, including my local dealer, have lost the franchise as part of Jaguar's culling of its distributor base. That could well, in the end, be a blessing in disguise. The firebreak may also turn out to be beneficial to us current owners by placing an agreeable distance between our Jaguar marques and the reimagined jaGUar brand.
@davetomley3145Ай бұрын
The comparison I want to make is with Bugatti. That went through a rebrand focussing on high end customers and in doing so pulled highly on its heritage. Jag is aiming at a higher end customer but is looking more like the new Ford Capri in that there is no link between design and heritage. They absolutely needed a shake up but businesses recognise a value against “good will” when sold, the same should apply to reinvention.
@pobkin12Ай бұрын
It's a tricky one, this. My relationship with Jaguar is like that with Radio 3; I'm glad it exists but I don't want to 'consume' it. It's not for me and would say something about me that sits ill with my own self image. I bet lots of people feel that way who buy cars in the price range current Jaguar vehicles operate it. So Jag need to do something different. And they have. Good on them, I hope they're really successful. I don't expect to see many new Jaguars parked up at Tescos but if I were to cruise around Beverley Hills or go car spotting in Monaco or sit and watch the traffic in Dubai in a couple of years' time, I'd wager I'd see a few then. And that's all Jaguar need to sell, a few. It doesn't really matter that Jaguar is alienating their current market if their current market can't afford or at least isn't willing to pay new Jag money. Jaguar are talking to a new market now.......and people like me aren't in it. But I can still wish them well.
@kennymiddleton3463Ай бұрын
I have loved the idea of Jaguar since I was a teenager and although I never thought I could afford to own one, then I have had 5. They weren't the biggest, fastest, most powerful but Jaguars had become more affordable for lesser mortals like me. My last was an E-pace which I loved and now miss since I had to buy a new car post pandemic and the price of most new cars was exhorbitant and since I am now retired couldn't afford one. Looking to buy an XK8 now to get back into the Jaguar heritage and it seems that I won't ever be able to buy a new model Jaguar ever again at the price point they have indicated. Oh well I can always dream as when I look at the concept I only see modern E-type.
@GrooveTasticThangАй бұрын
The blocky Type 00 will make a great Lego kit to go with your GT3 RS!
@aljohnson8679Ай бұрын
I have to agree, Pete. I love my XKR in the garage, but I didn’t buy it new ! I can actually see some merit in the new ( concept ) design language, but as one contributor offered, recent events resemble the underwhelming kids who have inherited dad’s business empire, quickly trashing it with their own inexperience, arrogance and incompetence . I so hope I am wrong, but ast week I went to look at an Audi S5 ! 😢
@laurencemoore5737Ай бұрын
Will be interesting to see how the Jag gamble pays off. I was at the Qatar GP at the weekend. The mirror on the track was directly in front of where I was sitting and the whole stand was calling for a vsc or safety car as we knew what would happen and it ruined the race for Lewis and Carlos. Saw loads of Land Cruisers out there too.
@shakesnbakeАй бұрын
Jag should have kept the iPace ticking along for the next two years for the sake of the factory. Chris Harris posted an image of the 0.0 and a RR Specter side by side - I thought they said "Copy Nothing"?? 🤣🤣🤣
@tyrantwitness2482Ай бұрын
Everyone watched that video and thought!: "That's the end of Jaguar!".
@cephasmakuzvaАй бұрын
Joe achilles loved the 5n. You should too. Look forward to seeing your piece on it.
@derrenhams6537Ай бұрын
The 00 has gone back to the future looking like a sharpened TVR Cerbera. It’ll never look like that. Personally would like to have seen the Bond “spectre” Jag being unveiled.
@Aliens_Gonna_Get_YaАй бұрын
RIP JAGUAR 🔥🔥🔥🔥🔥🪦🪦🪦🪦🪦
@simonalexandercritchley439Ай бұрын
My first thoughts were WTF Jaguar and does it come with Parker included? I have commented on many other channels so enough said. Good to see some bike content back Pete even if it is ebike😕😃
@jonathangurney8628Ай бұрын
When did this guy last buy a jag? To say “for me this isn’t what Jaguar should be doing”. They didn’t get rid of the leaper either?
@dontunoАй бұрын
In recent years, one of the few concept cars that actually translated to reality was/is the Lexus LC500. As you say, concept cars almost never translate to a car you and I can buy, and this will be the case with the 00. I don't think they have nailed their colours to the mast but more their epitaph.
@jblue2435Ай бұрын
To be honest you have to admire Jaguar for what they are doing. They have recognised that the world is changing and you can't rely on your old customer base being there for ever. Look at some of the other "legacy" car brands such VW Group and Ford, they are struggling.
@tonymoreton7166Ай бұрын
Just started vid. Assume you'll say 'hope it succeeds' - but 'think it will go down the pan'. Me too.
@global_nomad.Ай бұрын
Kind of agree with much of your thoughts about Jaguar.....confusing but understandable on some levels. Growing on the concept, though most people seem to be looking it at as their new car..no its a styling strategy for future product. Their tiny market, and failing relevance needed a big shift, they got noticed but not sure they will survive. They certainly wouldn't survive in their current segments, so need to push up and away from current competitors to have any chance of existing in future.
@paulbriant4693Ай бұрын
Bearing in mind that your opening film is a Jag dashboard tells you all we need to know, the new car is undermining the heritage cars.
@derekr1113Ай бұрын
I am often critical of your content but agree with you entirely. I have no inside knowledge but would not be surprised if this was all to prepare Jaguar for sale to a Chinese brand with price based upon the number of mentions of 'Jaguar' on the internet - I justed added two more to the total. This brand is selling car designs from more than 10 years ago and has an EV that was out of date more than 5 years ago. A dead brand.
@kevinledgister5252Ай бұрын
Jaguar executives have said that the final car will be close to the concept except with doors. Also, while they have stopped selling cars in the UK, there is still a lot of new car inventory to be sold In the global market (my dealer has 17). What Jaguar also did was crap on existing Jaguar owners/dealers who buy and sell them - they just devalued the market.
@britishminiclubАй бұрын
The Project 8 is an awesome Jaguar. If you can’t order any new Jaguar at the moment, what’s currently going down the production line ?
@johnblack9037Ай бұрын
There’s an old saying “never put all your eggs in one basket” that about sums it up!
@keithevans5667Ай бұрын
Evening Pedlerz happy Wednesday 😉
@SteveButterworth-n9mАй бұрын
Just an afterthought what happened to the 2025 Jaguar GT ??? It was absolutely stunning !
@philipparkes5682Ай бұрын
Hi Ped With your comments on Jaguar 100%, which you expressed far more eloquently than I could have achieved I hope I am wrong but is this the beginning of the end for Jaguar.😥
@jedokaАй бұрын
Agree Pete! So sad that Jaguar has little hope of being a great car brand again
@breakersteveАй бұрын
Yep! FAB 1 was my first thought!! 😂
@UKenGBАй бұрын
Completely agree with you. I have an I-Pace and it really is a terrific car, but let down by the Jaguar company who have let it fester with no real improvements for 5 years while software glitches have been eliminated purely by disabling that functionality - all while creating an appallingly bad record for their total lack of customer service. If Jaguar want to succeed they need to fix the company and their customer relationship strategy before they have a hope of selling even more expensive cars to more exacting customers. This whole debacle looks like a company in its desperate last throws to stave off it's own demise, prepared to try anything just to survive, to the point of giving up on their own history and handing it all to a marketing agency who knows nothing about cars and convinces Jaguar that going woke is the answer. Type00 is interesting. Has it's good points, but the interior is not one of them. Will this new direction save Jaguar? Not the Jaguar we know.
@PetrolPedАй бұрын
👍
@nicksmith4361Ай бұрын
What are Jaguar showrooms going to have in them for the next couple of years and are sales staff going to exist on used car sales?
@monkieeeeeАй бұрын
It smacks of desperation and a huge gamble that will most likely finish them off. The 2025/2026 Euro/US vehicle regs will prevent 50% of 00’s concept design choices and going all in on a few cars in the ultra EV market is just plain nuts. They don’t really have the experience or capability to beat the competition, whom are all scaling back on EV’s due to the costs and lack of demand. The far bigger problem for them is the current state of JLR, huge issues with Land Rover & Range Rover, dealer and manufacturing delays its a horror show with trust at an all time low. You can gold plate a turd, but it’s still just a piece of poop!
@mbak7801Ай бұрын
There is no lack of demand for EVs, just a lack of demand for crap ones. This is why VW is going bankrupt.
@tyrantwitness2482Ай бұрын
Those aiming for the pink, usually end up in the brown!
@PetrolPedАй бұрын
😮😂
@paulbetestaАй бұрын
Brilliant content ped looking forward to your take on the Hyundai n as think it looks a beast 🎉
@ysmf888Ай бұрын
I love your Lego models in the background, even in Lego, classics look good. Now as for Jaguar.......................
@KAM-666Ай бұрын
Great mid~week Ped, my conclusion is who will buy the brand name when it goes into liquidation? Another Chinese Takeaway?…..
@simoningate2056Ай бұрын
Went to a Jaguar event 3 years ago and asked to have a test drive in an F type - it never happened so I kept the 981 (which I love) - hey ho. Customer service was a joke then and probably remains the same. I won't miss them.
@anthonyfinch4401Ай бұрын
Evening all! Dumping the history of a brand like Jaguar have is crazy. Can't understand who they are aiming at, I just hope this is all to get people talking and they will get a grip by the time the release cars come along
@marc.9386Ай бұрын
Thunderbird pink! Sir William wouldn't have minded so much. His favourite colour was Pastel Green.
@philedwards7174Ай бұрын
Type00. Yes it's dramatic and challenging. However, think back to the launch of the iconic E Type. What did the public think about that? There was absolutly nothing like an E Type at the time of launch. Cars still had running boards. Perhaps Type 00 is in line with the E Type. Time will tell.
@AndySnapАй бұрын
Agreeing with everything you say about Jaguar, the campaign and the car have created as much attention as it has uncertainty for the future. The more I looked at the Type 00, the more I thought it was a really good concept car design, but... But I think a production car based on the concept will have a very small market, priced close to, say, Bentley, whilst crossing over with some BMWs , yet JLR have thrown away the heritage those companies have. Just imagine if the Type 00 had something of the XJ about it..? The car world might have been talking about Jaguar much more eagerly...
@GizmoRob176Ай бұрын
Draguar
@michaelkember8102Ай бұрын
Evening all hope everyone is well not sure what to think about the new Jag, a bit Lady Penelope’s rolls from thunderbirds !
@kevinDG7Ай бұрын
Had the same feeling about that. I think they not going to make it. If they want to rival rr
@alecporter1784Ай бұрын
I don't see sad , I see reinvention, I didn't think the advert put me off though was not sure about the typography but now having seen it on the car I totally get it. FFS if we're talking sad then just look at MG.
@lazzaboyman8003Ай бұрын
Not sure Jaguar will survive, I really hope it does but I doubt it will if they go too high end.
@6B8RXАй бұрын
"I just don't get it." The sad thing is that JLR's management apparently doesn't get it, either. One gets the impression that they have no idea how to run the brand.
@steveward8506Ай бұрын
Love the pod as always
@pm8465Ай бұрын
The Type 00 looks like the designers discovered an original E Type drawing and updated it. Looking at the way Jaguar are thinking they probably didn't know there was an E Type.
@nicksmith4361Ай бұрын
The new car has features from the Guyson, a kit car in the 70s that had Jaguar engines.
@timjohnson67Ай бұрын
The 00 concept will not fail! It doesn't exist as a car, was never intended to be built or sold. Whether the attention it has drawn and their stated strategy will take their business to greater heights or flush it down the drain is the real question. I do hope they are successful and that we get some great 21st century cars from them. But I certainly wouldn't bet on it!
@jack1109Ай бұрын
There is no leaper on the front grille of a Jaguar. It's the growler - which is being dropped. As you showed, the leaper appears on the concept car. At last, somebody who understands what advertising should achieve everyone talking about the company. And you also pointed out that no production car looks like the concept originally shown. As for the advert - The words that stuck in my mind were "Break the mould" and "Copy nothing". Everyone saying no cars in it. That would be because they currently are not making any. Well done jaGuar . 75 year old XF owner.
@digitaurusАй бұрын
The much anticipated shift from ICE to EV has spawned a generation of new car companies, including Tesla, BYD, Polestar, Xpeng, Lucid, Rivian etc. These companies have all created their own new brands. Jaguar is now another one of these new EV start-ups, the only difference being they started with a legacy brand, employees, dealers and car manufacturing infrastructure. That will make some aspects of the job easier, others harder. It's a brave move, and the concept car is interesting, but a very crowded market and the price point looks far too low for the luxury market they are pointing towards. Geely has had a similar go with Lotus - and that's not going anywhere.
@DarrenJMHughesАй бұрын
I agree with your sentiments about this new Jaguar Type 00. I just had a thought, are we not looking too much into this new advert and concept car and thinking this is new new way the car is going. With regards to the world going to EV cars or trying to go EV, and in reality its too soon, maybe this 'concept' is to through us all of course and they are going to make an ICE car that runs on synthetic fuel with a hybrid system with it?
@anthonyrawsthorne656Ай бұрын
The advert reached further, and even had , none car people, discussing it, so for a getting noticed, it hit the mark, and some. As a car guy, i was the goto in work to dicuss the advert (like i say, hit its mark..) with some of the young team (25-30 yr olds...), laughing at the fact the 'old dinosaurs' would be 'triggered'. These will be the future buyers of this product, these particular buyers are maintenence engineers, but yet pay someone else to change their wiperblades.... The 'car guy' is in the past, unless its on tick tock the young team arent intersted, they want gadgets and as one proudly said to me, if i could just press a button and just arrive where i wanted to go, I'd buy that car.
@flatsix245Ай бұрын
Mercedes fans are hard work. Russell freaked out about a slow down lap…..Verstappen pointed out that the car behind him didn’t comply with racing rules during a race.
@Dddccc6669Ай бұрын
Jaguar is a brand ( like Alfa Romeo) who seems to have a huge and passionate fanbase when you look at the enormous waves of negative comments when the companies try to reset their brands because of low sale volumes. If only 1% of the people commenting how bad this new jaguar is and how great the previous models where there wouldn't be a rebrand. I don't think its the right road either and also liked the brand like it was but seeing how many hate and negative comments i come across without ever see a modern Jaguar on the streets has to ring a bell. This story has 2 sides.
@tyrantwitness2482Ай бұрын
It should be called the Jaguar tripleZero! The third zero being the number of sales.