Rant on Pokemon Card MSRP VS Market Price

[@Teacherguy06]

I don’t criticize stores for how they price their items. If I like the price I buy it , if I don’t like the price I go somewhere else, it’s that simple. I don’t know what their overhead is like. I don’t know what their profit is like. I only know what my wallet is like.

[@dek0mp]

Totally agree. The best attitude to have

[@allidoisspinpoi8181]

Exactly, my heart tells me where I need to spend, or it’s solely depends on who was the most influential selling their product!

[@KrystalKollectz]

this ^ 100%

[@PokeJezrahTrading]

Bullseye! I just wish more products available in the market😅

[@laxation]

I went to a shop today selling 151 booster bundles for $110aud. You can get them for 70 bucks off scalpers on Facebook... I'll never go back to that shop and I'll bring up this story to anyone who will listen. Screw those guys. They can charge what they want, sure. And I'll hate them for it.

[@Robdoespokemon]

Credibility check is missing a Leafeon Funko Pop but apart from that pretty solid 🥃 Thanks for the shoutout, dude. My video was missing the allocations vs margins take for sure. Great points.

[@RoastedSlayer]

Rob is infamous!

[@Billybob99999]

Wow people watching your videos, and then complaining that you are sharing numbers and going to try and get you canceled with your distributors. How sad of a life do you have to have to do this to someone attempting to be as honest as possible with customers. Karma will hit those people and their business. I appreciate what you do. Keep it up!

[@Blazzing8]

Facts ❤

[@ant_989]

People don't like people who brag about their "success". What a shocker! Really so hard to understand?

[@brandoboyer731]

@@ant_989 this guy thinks he's part of the elite four.

[@Infamous159]

lol. Trying to tell distributors not to work with a man bringing them in millions of dollars every year. Yea good luck convincing them. lol.

[@ProfZettsTCG]

​@ant_989 and people like that, who feel jealous instead of making the changes to make their business successful, will just continue blaming others for not being where they want to be.

[@michaelzawitoski1842]

I agree. People only bring up MSRP when the Market price is higher. No one complains when a store sells a $50 MSRP ETB for $32-$35 because that’s what the market price is. I understand the frustration. Prismatic looks like a good set, and I am sure it will be fun to open, so everyone is buying up what they can if they find a decent price. I got some orders in at MSRP before the market went crazy and everyone started charging over MSRP. If I had seen this coming I would have ordered more, but I was waiting for stores I had some store credit with to drop orders before I did so. I also see your point about lower allocations due to every store wanting product because of how hot it is. There are deals out there, people just don’t like them.

[@TheSnackAttackingSnorlax]

Msrp is one thing. When stores are taxing 3-400% above distro prices…. That’s flat out price gouging and monopoly behavior. That is completely unacceptable. You don’t get to tax 300% what you paid for preorders when no one else has the opportunity to buy at those prices… that’s fucking wildly unacceptable.

[@joecavucci8547]

@@TheSnackAttackingSnorlax if big box stores could get their sh*t together and stop letting "resellers" BOT every retail product that is even remotely good this wouldn't be such a big issue. My LCS is decent but always is at market or above so if people want to pay $300 for an etb, they are going to do that. it is what it is..

[@MTGUnpacked]

Store owners pretty much have to follow market price rather than MSRP. If market price is higher, they risk a handful of customers buying everything up and re-selling to profit the difference. If market price is lower, they risk losing sales to other stores and getting a bad reputation. I don't envy you guys having to guess which way the winds will blow with every set!

[@verybamboo]

"If market price is higher, they risk a handful of customers buying everything up and re-selling to profit the difference.". This is not a risk. If they sold at MSRP after getting distributor prices, the shop owners are still making a profit. What the customers who buy it do afterwards doesn't involve the store owners anymore. It's not like if the store owners sold at MSRP, they'd lose money... they just lose the chance at even MORE money. It's disingenuous to frame it that way. The scalping in the hobby gets worse and worse. I think stores that sell out their stock at MSRP and don't get as much profit as the ones that price gouge have more integrity, but you can't cash out integrity so...

[@expsharevideogames]

@@verybamboo Distro prices also go up so no not necessarily. For example, distros are charging around $161 for a booster display of Surging sparks currently. MSRP was originally $165. If a shop was buying at $161 and selling at $165 they would be losing money after credit card processing fees. Either way I would personally much prefer the LGS made the money off of marking the product up to market price than a random scalper. The LGS serves a crucial roll in nurturing the local community as well as paying their employee wages. The random scalper benefits pretty much no one but themselves

[@MTGUnpacked]

@@verybambooThis has actually happened with stores near me. Scalpers came in and bought their entire stock at MSRP, leaving nothing for anyone else. They have since solved the problem with quantity limits and market pricing. If you're a regular, they still give you MSRP. Crazy that you'd rather see a random scalper profit than a store owner who sets up events and provides play space for their local community.

[@Bananasforthesoul]

@@verybambooif they price at MSRP, they should put a limit on the product. If they have no limit and one person buys everything for a hot set right on release, it creates a bad customer perception. People want product available to them if they’re gonna wait for it. After release if you can’t get a product from distributor to replace and stock your shelves, raise the price so your shelves look stocked and people can pick a few packs.

[@verybamboo]

@@Bananasforthesoul Here is my honest take for this. It's probably not a popular take and maybe even impossible to put into practice but all it takes is for people to stop buying from scalpers to solve this. I don't think it's the responsibility of card shops to stop scalpers. It would be great if they did put limits but it's so easy to work around these limits. Most card shops aren't equipped with the know how on how to stop people from buying everything up. You could buy a bunch up, send a friend in to buy more, a family member or just go home and change your clothes. The way to stop scalping really falls on everyone else. You can't stop scalping as a business practice because people keep buying from the scalpers. People FOMO so hard every release, it's like clockwork. If scalpers buy up a bunch of product and hike the prices up, simply don't buy it. If the scalpers need liquidity, they're going to have to bring the prices back down in order for people to be willing to buy. As consumers, we can force them to sit on dead product or be willing to lower prices. Sadly, everyone is so scared they're going to miss out on the new shiny thing and these scalpers always make a killing. It's such an easy way to make fistfuls of money from people, of course there are going to be scalpers.

[@Deadlion0val]

Bottom line if stores sold etbs for $50 the resellers would just list the same product for $100 or whatever market price is anyways so the stores should just sell for market. If it’s priced too high for what the market will pay then it should sit on the shelf and eventually lower the price.

[@mysticweebb]

Hey Brian! I have been watching your "how to start a Pokémon business" series for a while and finally launched my own online store. I just wanna say thanks for all the tips and helpful advice you give in every video. I am 3 weeks into my online store and have made my first 5 sales so far. Much to learn and grow from but your videos definitely played a huge part!

[@9plustcg]

The thing is that as long as Pokemon is seen as an investment by a large portion of consumers the market is going to fluctuate. If all distributor backed retailers were capped on what they could sell for, all that would happen is the product would get bought up and resold on the secondary market. Those secondary retailers will eat up all that profit leaving the first out in the cold. Pokemon would have to print everything into oblivion to stem the flow of demand enough to kill the secondary market. Why would they do that? Pokemon is in it for the long game and the long game is the hype that keeps cards relevant for years after release that hype comes from a healthy amount of scarcity feeding demand. This is all a result of the market treating these products as a money making endeavor and retail has to respond accordingly. We can't have it both ways, the product can't be valuable and increase in price while also being incredibly affordable and easy to acquire. Consumers need to make the decision if the juice is worth the squeeze and right now we think it is.

[@rcmadiax]

When I sold cards, and had distribution access - I would use the highly sought after sets to help move older inventory. So I would create bundles with in demand product and old product set at MSRP. So I would technically sell even the high demand sets at MSRP - but you had to buy it in small bundles with my stock that wasn’t moving.

[@Ellesdy1]

How do you even apply for distribution access, if I may ask?? Thank you tons!!

[@zacharylewis417]

If TPCI cared about people getting their product at MSRP. They would make an announcement about the demand and reassure its player base that it will print to meet this demand. But...since they never do this. We know they don't give a crap about stores gouging. In reality they should want it. Because it means stores buy from the distributor and the distributor requests more from TCPI. The end goal is money.

[@ItsFinigan]

Pokémon knows 100% what is happening and clearly does not care.

[@HarryBallsich]

They reduced the hit rate for the top chase cards in the latest set surging sparks. Causing more to open and increasing demand with whats left. Of course they know. They love when this happens. Insures the casino keeps going hooking in more gamblers.

[@cokikillide5855]

People are buying $80 Prismatic Evolutions ETBs and $200 Surging Sparks booster boxes. I would think the prices would deter them from making a purchase, but apparently not. Then people are also buying pre-orders of pre-orders at 2-3x MSRP from resellers. I don't even want to take sides with the consumers. Then it gets even more dumb because some of them will ask for investment advice on whether to open, sell, or wait after paying that absurd price. Like, jeez.

[@helyuhn4783]

thats the unfortunate part about addictions. doesn't matter the cost. the need to chase the next big hit is always going to take precedence. people don't wanna believe pokemons like gambling, but it is, and some people go absolutely broke and miss rent over buying cards.

[@juicebox8566]

Turns out - when your business is priced based on ability to move a large volume with high velocity - prices come down. When that tightens up, margin has to go up to compensate. This is why retailers often use keystone pricing models.

[@bbq1040]

Thank you for pointing out the whole msrp thing. I can't throw too much shade on safari zone for charging more for prismatic preorder because I've gotten some killer deals from them including ridiculously low prices on sealed cases on surging sparks. They've never canceled an order even when prices go up by release. If people are willing to pay I don't mind people selling it for that because I appreciate their deals on everything else. I also appreciate people like you or zulus or gamenerdz that keep things msrp or even under for stuff like prismatic. Thanks for the continued honesty.

[@VerseCards]

One last point that I feel was missing here is that not all stores (especially newer or smaller ones) are lucky enough to even have a distributor yet, so they don't always have much choice in the prices they need to be setting to stay afloat.

[@Leshil]

Greed is really driving the market for many these days. Buyers, sellers, distributors etc. Yes, greed tends to always drive markets to some extent, but I think we are hitting that peak on Pokemon right now.

[@TazeKruu]

I can answer that question easily, of when to charge more than msrp. Its exactly the point when it costs you more to get the product than your markup will allow. If you run your business with a 20% markup. And the normal msrp of the product is 100 dollars then the moment the cost to the buss owner hits 81.00 than its time to raise msrp. This obviously is different for each owner because of loyalty to customer. But as a previous brick and mortar owner. This is a norm unless your Walmart and get HUGE discounts on all you orders cause they gouge distributors just to get there products into there store.

[@riverhec49]

We are talking about a new set that i hasn’t come out yet, im seeing Etb going for $100 plus on some online stores , common really, just put a limit of one per customer or account if you are scared that flippers will buy your hole inventory!

[@itsUnsmart]

"oh just block the bots" -- theres literally billion dollar companies that only focus on blocking bots and still dont even succeed 100% of the time its an impossible task 🤣🤣

[@JacobReimschussel]

Hasn’t it been a long time since MSRP has been observed since the market dictates what the product is worth with demand driving the price up or down?

[@juicebox8566]

Turns out - when your business is priced based on ability to move a large volume with high velocity - prices come down. When that tightens up, margin has to go up to compensate. This is why retailers often use keystone pricing models. This is a good video. But trying to explain business to a consumer is like beating your head against a brick wall.

[@KitchenTableTCG]

As a store if I price everything at msrp I’ll get bought out In like 30 seconds. If you want the product now you can’t get it and you go to another store and buy it for more…

[@risensparrow]

I'm behind on your videos 😢 great video as always. I don't pay much attention to price unless I'm purchasing it to keep sealed. If I'm buying to open, I'm more than happy to support a business I know is reputable even if I am paying a higher price.

[@wrektlessgaming509]

As an lgs that doesn’t have the purchase history for increased allocation, this set is going to be incredibly brutal. We plan to sell at msrp but we are only receiving a 15th of what we ordered meaning just like you stated we wont make squat off the set and many of our customers are going to be upset with how little we have to offer. Do you have any tips on how to increase allocation quickly? Or is it truly just the long game

[@mech0p]

if you dont sell online start there and increse profits as quickly as possible so you can start ordering more. Also try getting into another distributor if possible which i know is hard as is but better to start now than later. Even a wholesale group may be worth it sometimes but they can be a bit shady.

[@Lazy_Desu]

Personally, I check game shops and smaller companies when places like GameStop or Walmart/target sell out of things at msrp or im looking for older sets at a better price. I think these smaller stores should be able to follow market price and make deals as they see fit.

[@bloodsweatandtears112]

As someone who only recently got back into collecting, the lack of supply and prices on the secondary market for sealed products is pretty dismaying. That being said, I was able to find a pretty decent solution to my issue simply by buying singles. I don't get the fun of ripping as many packs, but ultimately I'm paying less than a quarter of what it would cost me normally. It isn't ideal, but at least it's less expensive.

[@ToySnowman]

You forgot the processing fee is applied twice on refund ( at least on shopify and PayPal you pay it twice ) example on PayPal sale 100$ = 97 in your pocket ( you paid 3 ) now refund occurs ( you refund 100 which is 3$ more then you got so your down another 3$ )

[@joejoeholmes]

I personally feel that MSRP should be the maximum price of the product a store can sell it for while the product is still in production by The Pokemon Company. When distributors can no longer get it for wholesale pricing, then it's fair game for price rises.

[@georgeallen4007]

My local card shop was selling surging sparks for $120 on release day. Then they bumped it to $150 and eventually $200 …

[@expsharevideogames]

@@georgeallen4007 Distros are selling it to LGS for $161 now

[@ObstagoonGuy]

So, Surging Sparks can now be sold for more than MSRP because stores can't get any more boxes from distribution.

[@expsharevideogames]

@joejoeholmes Local game stores haven't been able to get Surging Sparks for less than MSRP for at least 3 or 4 weeks. The only options currently are to either 1: Not sell the product. 2: Mark it up above original msrp slightly. 3: Sell it at a loss. Out of all of those options the one that makes the most sense for a business trying to pay their bills is to make sure they have the most currently in demand product in stock and mark it up a little above original MSRP in order to be able to do that

[@joejoeholmes]

@@expsharevideogames yes, but why are distributors marking it up? Are they paying more for it? The problem then becomes the distributors. It's garbage all the way up the supply chain.

[@ProfZettsTCG]

I think once Pokémon stops printing a set, thats when anything goes with retail. Im ok with my lgs charging a little more and supporting themselves VS scalpers being able to make an instant profit and wiping out store shelves. I think they should be under the market price just enough where instant flips are cancelled out by reselling fees.

[@CarlosAlbertoGarcíaJiménez]

Did you get a new camera? The quality looks better.

[@UrdethaW8s]

Imo msrp is like price point at release and market price is afterwards typically a couple months (some sets market value grows exponentially right after release). Sucks not getting enough supply of a good set because of demand. (especially big box retailers)

[@MrEggnormous]

100% agree with the Bot argument. Bots are the "catch all" for not being prepared or taking action when they could have

[@babyandyf11]

It’s concerning to see stores consistently charging more than MSRP on sets like Prismatic Evolutions and what we can expect from future releases in 2025. While I understand the challenges stores face-rising operational costs, employee wages, and the need to remain competitive-the practice of inflating prices can alienate the very community that sustains them. Instead of leaning on inflated pricing, I propose a sustainable solution: introducing monthly membership programs. These memberships could offer exclusive perks, such as access to new releases at MSRP or even discounted rates. This model would create a steady stream of recurring income, helping stores cover overhead, support employees, and build stronger loyalty with their customers.

[@wing08888]

Okay I agree with the video and to fix the issue of bots I think the following should be done. 1. Only allow vendors to sell to LGS's. That would increase supply to an LGS cause let's face it, big box stores take up a big portion of the market and contribute to scalping. (E.g. Black Friday Deals) while it is not full proof I think prices would be more stable that way as you really just have to go to an LGS for product. 2. Pokemon Center should discontinue exclusive items or mark them as not to be resold. That way collectors and players benefit cutting out scalpers. Sucks to have to pay $400+ for an item that isn't out yet and originally costs $60.

[@Lenore_Neon]

I really appreciate your no BS attitude. The transparency you give keeps me going on my little business. Thank you for your content.❤

[@PrestonStrader]

When do the prismatic pre orders drop ?

[@bomber66a]

"At what point is charging over MSRP ok?" My gut says when the next set is out. At the same time, my gut also thinks that there should be a limit on how much people can buy. Since that doesn't exist, I'd argue that for: - Small companies e.g. LGS/sole traders and the like: It makes more sense that they would be charging more straight away due to the greater risk they take - Large companies e.g. Wallmart/K-mart/etc: They should not charge over MSRP until the next set is released. Even with re-prints, I'd still be fine with it simply due to the new set being the MSRP

[@gbj6581]

For me, I feel retailers should sell at msrp if they are receiving the product from the manufacturer. If they are sourcing an old set from somewhere else, then they can sell if for market price. I get selling a little over msrp, however gauging the price to double or triple seems a bit whack. If a retailer wants to attract long standing re-peat business customers, then gouging them for one random set doesent seem to make sense. For me i like finding retailers and sticking with them and supporting them even if the price is a tad higher as I know they need to make money..

[@gyroninjamodder]

Charging the current market price of something is not price gouging.

[@gbj6581]

​@@gyroninjamodder Maybe.. But then, what is the 'market price'? Is it that scalpers are selling stuff on facebook market place for 3 times msrp and so that then becomes the market price?? These products are from the manufacturer, whos is actually setting the market price for an even the consumers.

[@YetAnotherMarriedCouple]

We as the customer shouldn’t get mad at anyone who has a distributor. We as customers don’t have access to those buy ins so no harm no foul. We get mad at scalpers. That’s it. Great video and great riff off of Rob’s video!

[@JarodFarley]

The only thing they need to do is limit pre orders per order and that helps a ton if things are botted. I also think things like playstation did for some of their orders would help a ton. Ofc they did it terribly but they almost got it. Let pre orders have an application that shows what you plan on doing with the cards. Ofc only for pre orders so that more regular people can get cards at msrp

[@JakeP2013]

If I was in your position, with official distro, no physical store, and not in dire need to make a quick profit, a good rule might be for any set in standard rotation to keep at MSRP or below, after that then fair game. The people FOMO buying $100 ETBs on release are probably not going to be around when we have another downturn in the market, that's when the lifetime value of the customer pays its dividends.

[@elouanlgff4440]

I'm so glad that you have such a positive sentiment toward Rob Burns, he, with Poke OZ and yourself are my favorite english-pokémon channel. Unfortunately for me I do collection and invest in my own language, french. But to be honest most of the economical activity/trends that goes with english pokémon relates the same way in French, so it is very valuable. keep up the good work, i'd love to be in your position. I know how hard is the entrepreneur mentality and the husstle and the sales and the package and the storage etc.......... But goddamn man I feel like i'd be just happier than doing my bullshit job, at least you get to provide passionate people and kids some joy. Anyway, i'm mostly a silent watcher but I hope that you can came accross this comment, Have a very nice day Kind regards

[@expsharevideogames]

I will tell you customers are much less forgiving if you run a brick and mortar store and are out of stock this close to release period than they are if you are selling from an online storefront. If they see you are out of stock of a product and then find it at another store, even if it is marked up a little, they are very likely going to make that other store their default first stop from then on out

[@pokene_pokemon]

Yup figured that was the case so I didn’t want to claim I knew

[@ClaymanIFCC]

A good rule of thumb for what point. 2 years. 2 years is a very fair time frame. No reprints, and it shows the true demand for the set. Anything after that, above msrp as the market determines is very fair.

[@ProfZettsTCG]

Appreciate all your vids my guy.

[@PokeCardDexQuest]

One of my local shops didn’t get any of their typical request of Surging Sparks. I’m concerned they won’t get Prismatic Evolutions either. They’ve been selling Pokémon for decades and didn’t get anything.

[@mech0p]

yea, they could of easily cut thje big box stores numbers down to allocate for more shops but at the same time im glad they didnt because shops are the ones price gouging.

[@DarwinsInvitation]

When I got deeper on pokemon side of business, Ive been liking your vids ryan, making sense on your perspective.👍

[@inaban]

I think stores can charge however much they want. I understand that because of how businesses work, they need to upcharge to make up losses to keep the business running. But I reserve the right to call them scum for ridiculous 100-200% mark ups. To be honest, I regret getting into this hobby.

[@kennymorelandiii9406]

I think people are just disappointed that a highly desirable set like prismatic has etbs for $90+ and it's easy to just blame the LGSs. I feel like if the stores got what they wanted stock wise they would charge $50 or whatever. So your argument certainly makes sense. Nobody was complaining about msrp when we could get paradox rift and other sets at less than $95 a booster box was an excellent point. It is just people mad at the market price and I'm one of them but I also understand it and just sitting this set out and hoping that when more products come out the price per pack price comes down. I wish they would do booster boxes for special sets though that is one beef I have with how the pokemon company handles it

[@ItsFinigan]

Whatchya think about limiting per shipping address?

[@JessicaPoonWoo]

I think it's fantastic that you and some other store owners can afford to sell such a hot set at msrp. Thank you for putting out info for people to consider why store owners might not deserve hate when selling for more. As someone who opened a brick and mortar this year, I cannot sell at msrp when the market price is higher. I have ridiculously low allocation, have almost constant cash flow problems and have significant debt from opening the store to pay off. After all the sets with less than $5 profit per box, if there's finally one with good profit that's something my business really needs to survive

[@georgeallen4007]

If you’re buying booster box for $90 and selling it for $200 . That’s unethical behavior

[@vanishedspartan]

​@georgeallen4007 So if a person bought a booster box for $150 back in 1993 and sold it today for $250,000 that is also unethical, right? They only paid $150, they don't deserve to have their item's worth match supply and demand rules. I can buy a toothpick for $0.10 and try to sell it for $1,000. If you think that is unethical, don't buy the toothpick from me. The Pokemon Company could always print more, so everything is worthless once you buy it from the store, but they don't. The reason the cards hold value is because of supply vs demand. If you don't like it, honestly, either petition Pokemon to print more or start telling people to stop liking pokemon.

[@Safyris]

​@@georgeallen4007Why do you say it's unethical? 🤔

[@alacrityml]

After watching your videos, more than collecting and reselling/trading cards (yes I scalp here and there to get enough money to master the sets I want), I feel like wanting to set up a Shopify/wix store

[@keatonreece7955]

Appreciate all the info man, great stuff as always!

[@nightmarex1]

Seems like people forgot about forging and fire gaming had ton of controversial also when they were holding one piece and cancel ton of orders. They magically got ton of restock after the one piece restock announcements. They always get away with it too because they try to undercut the market with other products so they do have some good deals lol.

[@TheCardFatherTCG]

You’re offending me right now, with the size of your arms! Jesus Brian! Do you have stock piles of whey protein somewhere you’re not disclosing!!! Absolutely agree with you on a majority of this! Great Video!!

[@bradwinter7028]

Well put and explained in a non biased way.

[@TheTarnishedTraveller]

I tried 15+ stores to pre-order bundles and all sold out. Couldn't get 1. So, looks like I'll be missing this set.

[@mech0p]

nah on release youll be able to get some just have patience. Id say show up to game stop release day and also check your big box stores as well. online is to easy for people but in store seems to have more as people are to lazy to check. id pay attention to when your big box stores stock up though and be there that day, just go every other day for like a week and if you see it there one day go a day earlier just in case and youll have a schedule. Like i know my stores stock one on thursday and the 2nd on friday.

[@TheTarnishedTraveller]

@@mech0p thanks man. good idea

[@homeslice677]

I love your video but something that confused was at the end. You mentioned a client is more important to you than a $100 etb but in the past videos you mentioned you are no longer listing products for pre-order under or less than msrp. So wouldn't that be contradicting? Or maybe I am misunderstanding. Anyway love your videos! Got your notification on for every drop! Haha 😅

[@pokene_pokemon]

I will indeed not be selling for less than msrp. But to me that’s fair. If a customer isn’t willing to pay the same price from me as Walmart or GameStop, I don’t want them in my database

[@micahmanetta4709]

I love the insight this video offers. Definitely puts things into perspective for the typical consumer who might be confused or frustrated with the situation. I agree with the sentiment that a store owner is not at fault for charging enough to maintain their bottom line.

[@Mew.twentytwo]

I agree, no one wants to pay 100 bucks for an etb but If I had to I’d rather it went to a store than to a scalper! Especially when I’ve been previously buying etbs for 35 bucks from that same store. However rob made a good point, I hear you on the cancellation fees, you have enough to deal with that would be your whole day, but stores could easily make a buy limit and do a msrp email link to regular buyers ect, it’s just a little touch to make it seem like your looking after the regulars even if not everyone gets it, i know it’s not bulletproof and people can get around it (good point about the Pokémon centre) but as a whole community we should be trying to make it as hard as possible for people to scalp. Either way your the goat, im just a fully grown man mad about a 40 bucks increase, im sure we will all survive 😂

[@greenmountainpokemon2112]

I watch allot of your content now, i greatly appreciate your transparency

[@johnjolie-boodram6846]

I love your hot takes on the industry.. thank you! Not too biased either. !!

[@BakaReviews]

i do think stores should be limiting to 2 per customer and its the easiest solution and more cost effective to this "botting" problem

[@tylerbrousseau8021]

Great video man! Shirt is covering biceps to much though 😮

[@DreamReaperGaming]

love the honesty keep up the great content.

[@PMacKing]

Fascinating video. Thank you for the insight from the retail perspective. There are a lot of emotions and FOMO behind your detractors, but your full video needs to be understood. I think there are several factors, but the main take away is, "the customers set the price." As long as retailers can sell product for higher than MSRP, they will.

[@Lenore_Neon]

I think the market itself is the “omnipitent” being. We vote with our dollars so… using numbers and data is really the only facts we have to base this off of.

[@Blueglovetcg]

Thanks again for always sharing your point of view and always being transparent 💯💯

[@maplelodge2]

How do you sell at MSRP when distro. sells at MSRP or higher?!

[@mech0p]

if distro sells at msrp you dont buy from them and go else where. I dont even own a compan and could get for cheaper than msrp through a wholesaler but i didnt want to purchase 5k of other stuff.

[@finalflashko]

People don't understand that selling something less "sexy" but with higher supply and steady sales makes more money in a long run than selling something exotic, with very limited supply, even if the price is higher.

[@Socherbal]

Interesting perspective on the statement that you make less when a set does good like surging. How is your bottom line affected when they reprint the hell out of that same set?

[@pokene_pokemon]

Well- per item, I make more … but I get SO much less of the items I end up making less on the set. When sets like this reprint, distros just charge more for the box and there also isn’t as much as you’d think. Obsidians just reprinted and you’d be shocked at how little stores my size actually getv

[@Socherbal]

@ fascinating. Thanks for the insight!

[@arjaykwong7259]

only the individual scalpers are complaining about the price increases, their profit margins are getting thinner.

[@stephencarson3215]

Thanks for Always been honest and real

[@SwaddleBeard]

Honestly I know I pay over MSRP because I understand there’s a lot of external factors but I’m a HUGE Japanese focused Pokémon collector so shops like yours is the only thing keeping this hobby alive for me.

[@siturl5834]

The whole Pokemon game revolves around flipping, quick sales and quick profits.....im not sure what the moral argument is that makes those at the top of the chain wrong for playing the exact same games.

[@Noladiecastcollector]

Agree with the lifetime customer. Long term vision. ❤

[@rolodex1_166]

Ok, just example. Ebay seller sells 10k booster box at 98$, and it's 62$ below msrp. Is that dumping stock? Or just keeping up allocations? Alternatively, eBay seller sells 10k booster box at 120$, and it's 40$ below msrp. Is that moving volume for larger allocations? Or just under preforming stock? Then, finally, the same seller gets a heavily allocation booster box items. Then, it sells pre-orderr 160$ but only a fraction of the allocation at the price. Later, ebay seller sells under a different name at 200$ and follows the current market price.. After all that, are you just paying them back the msrp from previous sets? Or are they taking advantage of you?

[@rickford3307]

My problem is when distributors short allocations and then gouge the prices above msrp lol. 😅 Why are the holding back product and not allocation it knowing stores were not even getting a fraction of what they preordered. Also MSRP is fair all 2025, lets just get used to it. Don’t be too nice.

[@jjaz911]

Not much we can do but bots are in the space When a monitor goes off and it’s sold out over 100+ stock of prismatic within 2 seconds, has to be bots but if we can’t beat them we shall join them

[@eternacards]

You think that's bad? A wholesaler in the UK is charging retail price to their wholesale clientelle...

[@Nick-u1s]

Why would someone get u closed down if your doing everything by the book? I mean how could they?

[@KillaToysUnboxing]

I find it wholesome seeing so much cross-promotion in the Pokemon content creator space. Also, today you looking like Seth Green's cousin, and I also find that wholesome for some reason. Appreciate the video!

[@samersalama6275]

That is a very valid point. When is it okay to charge over msrp? Tcgplayer can always be manipulated so you can’t use it as the control group. Your prices are fair so you should be the control group lol.

[@obiwon76]

P Evolution will be the first set in 3 years that I will not be ordering. I refuse to pay double or three times the amount for the same product as I got before simply due to hype and demand. Everything goes down eventually.

[@thatHRBNGRsound]

… are Underoos still a thing?

[@jarredcoleman5091]

I want to say when a set is out of print , then it’s okay to charge over msrp , just my opinion though

[@pikapika3128]

People will always complain. To them, the time to charge msrp is when the market price is over msrp. Basic economics reign- its about supply and demand. I recommend those people go to another store that's cheaper instead of complaining.

[@DiegoFerreiraV]

WTF, I didn't expect Pokemon LCSs going so low just to kill competitors. I wish one day somebody spread the word and they feel all the customer's rejection they deserve...

[@Friend4lifeyolo]

Thanks Brian- truly appreciate ya!! 😊

[@sidequestgamescollectibles240]

Definition: Suggest(ed) - cause one to think that (something) exists or is the case.

[@yusefoda6908]

Prismatic evolution Pokemon center ETB is being sold at 380 im selling it for 350 and people are saying it’s too much.

[@akbullies4036]

30 seconds in and I'm already subscribed!

[@calholder86]

Does anyone know if he ships to Europe?

[@davidvaldez6543]

Thanks for teaching and educating these dudes mad at LGS. The average dude just needs to get educated about economics.

[@ivangotyokes]

Seth Green retired and is now selling Pokemon. Awesome video bro!

[@LuckyBunnyTCG]

I've left very few videos of where I disagree and never left angry or mad. I need to take the rose-tinted glasses off because it seems I'm missing something.

[@brandoboyer731]

Every time I order from you to Canada, customs charges me 80 usd to even look at the package from afar

[@Blubbleer]

great points, I think I know who I'll be buying the upcoming black and white theme set from

[@JamokeMeBaby]

If it’s old/out of print, MSRP goes out the window.

[@myplatinumlife]

Let’s do this