Raise your candle prices now!! Why you should and how to do it properly.

[@beckybakke4993]

I've had to raise my prices for the first time in 7 years. That being said my regular customers are incredibly understanding. They were expecting it. New customers are extremely great about the prices!

[@StandleyHandcrafted]

That's awesome, it's so nice when your current customers see the need.

[@charbunny628]

YES! Agree 100%

[@tradergirl7067]

Ya this is getting to the point I cant sell many candles anymore.. I live in an area that is midwest and not very high incomes around here. Getting someone to pay $15 for a 8oz candle is almost impossible no matter how amazing the candles look. Especially when large stores have much cheaper like Walmart and Target. Think people around here would rather save money these days and buy cheaply made commercial candles then spend alot on hand-crafted soy. And with the cost of shipping selling wax melts is such a small profit margin hardly worth it after I add up gas and seasonal waste that doesn't get bought. I keep trying tho. I enjoy it so much and people ohh and awww at my candles but then put them back on the shelf. Lol.. Ugh. I enjoy your videos and helps keep me motivated at others success..

[@titiverdeasmr5314]

That may be changing a bit bcuz their candles smell cheap if they are cheap in price and many cost $16 or more and when I spoke to be in general they said they were tired of their prices so I sell mine at $8 for 6oz and $12 for 9oz roughly. I know that’s low but they come back like omg they smel so amazing and fill the room and I smell them long after it stopped burning I will definitely be back. So the stronger the scent the more they love it. In my experience I hitch has been short but it’s working. Ppl are super excited.

[@giselaandre5271]

Love the fact the you mentioned no to apologize, that is part of accepting you are running a business. A lot people think they have to price their products to accommodate without think on the survival and maintenance of running a business.

[@StandleyHandcrafted]

Absolutely, it's just a matter of fact with certain things and this is one of them. Better to stand strong and continue to build.

[@twilageorge3043]

This is a difficult subject to discuss and face. Thank you for being open and informative. -TJ

[@stacyk177]

Thank you for this! It's something that has been on my mind, especially with my wholesale accounts. I've also learned to "embrace" the supply shortages and find a use or purpose for stuff I already have. I've been pretty stuck on keeping with the same vessels but now I'm planning on using some that may not "fit" in my product line and do some Limited/Special edition type candles. These will be great for markets and in-person events.

[@cultureandflame5464]

Thanks Jeff! Great reminder to us all that you should ALWAYS know your numbers in your business. If you have an ROI range you need to be at then raising prices, running sales, looking for suppliers ex cetera......is never a guessing game.

[@hilaryquinn8673]

Timely, video. It’s all I’ve been thinking about. With my farmer’s market coming up in June, I feel like I should do this before it starts.

[@jaimielynnea]

I'm rebranding (1.5yrs in biz) later this year so I'll be raising my prices then. (:

[@deellaboe437]

New to candle making. I purchased a candle kit and I'm addicted now. Looking into starting a side hustle. I joined your Facebook group page. thanks for the helpful tips

[@pattyheinemann4129]

This came at a good time as I am finishing up my candle scents to launch my candle business. I hear you on the gas prices, here is Ca in the bay area we are at over $6.00+ a gallon. Even in the grocery stores I have seen a huge jump in prices. Thank you for sharing your knowledge and appreciate you having this channel for candle makers.

[@cathyscandlecreations7406]

Thanks so much Jeff! Your advice and information is always so valuable and helpful! You are one of the best, most knowledgeable and most honest out there. You have my total respect!🤩💜

[@StandleyHandcrafted]

Thank you so much!

[@Bmoore126]

👏🏽👏🏽👏🏽 Thank you for breaking this down. I’m a soap maker but the principles definitely still apply.

[@crystalunicorn81]

I had to raise my prices recently. Thankfully I only had to raise them $2-4 per candle so it wasn’t a huge jump. But I have noticed a slight decrease in my in person sales. I’m not sure if they are related but I think everyone’s feeling the pinch

[@sorayashahi]

I’m about to launch my website and just raised the prices. I figured it’s better to do it before it’s open for business. Wax is crazy expensive now.

[@StandleyHandcrafted]

Definitely a good time to set prices, that way you launch with your prices set and your customers never notice an increase.

[@lakeshia_SoapCo.1]

Don't be sneaky 🤣 great video ❤️

[@priscillaperez620]

In in California and gas is over $7.00 in some places! Trying not to raise prices people are struggling enough but thank you for the great video!

[@calafiacandleco]

This is something I've been thinking about. Great video!! We're at almost $6 a gallon here in San Diego. It's insane!

[@StandleyHandcrafted]

Thank you! I’ve heard it’s much higher in California. That’s insane.

[@chrivedy]

Great video. Appreciate your advice!

[@highmaintenancegirly]

I am facing that right now. I'm in Washington state too. I was going to order several 50 lb cartons to try and get prepared for the increase, but the same wax I ordered in December went from $115.00 a carton to $310.00 a carton in freight. I kinda freaked out!! Needless to say, I can't afford that, and am now changing my wax type, and supplier to try and start to get a head of this mess. Super sad. 15 years ago, I paid $100.00 for a pallet, now they want $310.00 for a 50 lb box. Super sad that I have to basically start all over again with testing new Waxes etc. 😪

[@highmaintenancegirly]

Btw, Really appreciate you!!

[@StandleyHandcrafted]

Wow that is a huge price jump!!

[@jazzminecameron4512]

Im just getting back into candle making after a 3 years. I underpriced them back then and now I have to increase prices that seems to be a huge jump! Hopefully people will understand.

[@AbideinHim_]

Very informative thank you so much for this. I was just thinking how I could go about raising my prices.

[@ashleybuchanan5204]

Your videos are my go to I'm new at this trying to make something of it ur videos have helped me a lot kudos

[@StandleyHandcrafted]

Thank you so ouch for watching. I’m glad they’re helping. 😃

[@ceciliacarrington7230]

Very helpful. Thank you.

[@thedoubleboiler6971]

Hey Jeff. Returning here off and on as a refresher as I've watched this video at least 5-10 times. I've been thinking about raising at a "halfway mark" (customer pays half the increase and I absorb the other half). This has been a jarring aspect for me, but I think that by doing this with how much it is costing, I feel like it's a fair agreement between my customers and my business. I'm not a fan of adding fee's either. I love the idea of adding in stages. I may do this based on quarterly aspects, or even bi-quarterly and I love the idea of adding value to it. Currently I only have a single wick, 7.44oz for $13.44, but may need to increase by 1-2% to cover new overhead costs of credit card processing (3.6% + 0.45 max, is what I am charged for my merchant account +shipping supplies cost "ie. boxes, bubblewrap, etc"). I came out with this business as a form of relieving stress for others to create quality products for a fair price. I feel like going halfway vs. throwing everything toward my customers, I can still achieve that and hope they will be understanding. Your videos are always encouraging and helpful. Thank you again, so much for everything.

[@TheAshleyNicoleBrand]

Thanks for this video Jeff!

[@Kamulah]

I'm trying to relaunch my business. Thank you for the idea of value added. I was wondering what I was going to do about the pricing

[@milamullen9545]

Great video

[@lisawalker7923]

Good info

[@TheWilliamsClan6]

Great video!

[@StandleyHandcrafted]

Thank you 🙂

[@darrelllewissr9413]

Thanks

[@waxnsweetz24]

Hello Jeff! I really appreciate all of your content because you have gave me a lot of guidance throughout my candle making journey. I will be officially making candles soon and I'm so excited 🤩🤩 But I do have a question, when coloring candles, is it safe to use Mica powder if you want to add a shimmer/glitter effect? Or is candle dye and/or dye blocks the better way to go? I have looked online but haven't really gotten far with the responses lol. Thx ! :)

[@scampman217]

We'd love to be paying $5.50 a Gallon in England. £2 a litre here in places

[@StandleyHandcrafted]

I hear it's a hell of a lot more expensive there.

[@mslarlo]

where is boo boo kitty!? loved this content helpful ideas for everything and i was already planning on adding value and i offer different price points across the board

[@StandleyHandcrafted]

Kiki is with my daughter. 😁

[@kaseycotton8860]

I really want to use coconut apricot wax and I love luxury jars but I feel like just starting out no one will want to buy a 40$ candle from me.

[@terry_679]

I am shocked at the prices for fragrance oils and any type of wax ! It's been almost a year since I've bought supplies .That with the reduced quality of fragrance oils makes it really difficult to sell hand made soaps and candles. Now, I make product just for myself.

[@StandleyHandcrafted]

They have gone up so much!

[@nking4451]

Where to get the best fragrance to make car freshener in the diffuser bottles

[@ortenciamartinez6849]

Hi Jeff! As always your videos are very informative, I’ve seen lots of people complaining about woodenwick, is there another place to order my wood wicks from? Will be ordering my vessel from you! How many do you recommend me to order? Just starting! Thanks! 😊

[@StandleyHandcrafted]

Thank you so much. Wooden wick actually owns the patent on the wood wicks so any place you buy them in the states are made by them. 🙂

[@ortenciamartinez6849]

@@StandleyHandcrafted thanks 🙏

[@brittanicunningham]

Does standly have a podcast too or just youtube videos?

[@StandleyHandcrafted]

I have releasing the videos on Spotify and Apple podcast and will have full podcast episodes out very soon. Look for handcrafted Entrepreneurs.

[@brittanicunningham]

@@StandleyHandcrafted Awesome thanks!

[@MoneyMimi]

Not raising my price I currently have business Credit in my company but I am selling bundle package

[@IMDATRUTH26]

If I'm selling my candles for $25 if I offer free shipping how much do you suggest I increase the price of the candle? These are 10oz luxury vessels

[@StandleyHandcrafted]

How ever much you are comfortable with absorbing or not. If raising the candle $5 means you can offer free shipping and still make a little more profit then that works. If you can only raise it $2 and you are absorbing $2 then you don't lose out on the increase completely and your customer doesn't see a bigger price increase.

[@Johanna-cd4qn]

Hi Stanley, question where are you buying your wax and fragrance oils? I use soy wax. Thank you

[@StandleyHandcrafted]

I still buy from a bunch of suppliers, natures Garden, Wooden Wick or Makesy now, Flaming Candle, Lone Star and I use my own now with West Sound Candle Supply

[@allaboutthegeerings]

I have tried to raise my prices and it's seems my customers stop purchasing which such. I sell my candles for 11.50 I should be selling them for at least 15.00. So I'm stuck

[@StandleyHandcrafted]

How long did you leave them raised? Sometimes the catch up may be weeks or even months behind.

[@allaboutthegeerings]

@Standley Handcrafted About 4 months. Maybe it's depends where you live I see some people sell there candles sames as mines for 25.00 I would never get any Sells.

[@UberManTampa]

People bark about $20 for a 16oz soy candle here. I don't know that I could go much higher

[@StandleyHandcrafted]

Some places are tougher to get prices up for sure.

[@PhoenixRisen63]

Contribute to inflation, raise your prices now. Tell you what, people can live without fancy candles, and they can buy cheap ones at any store.

[@StandleyHandcrafted]

Very true and you can keep scrolling to another video. This is about helping candle makers who do sell to customers.

[@tapanddestroy]

I would love to know what you would do if not raise prices. Would you just shut your company down or what?

[@Purplexedtc]

See I disagree. I found a way to lower prices without losing any quality.

[@StandleyHandcrafted]

That’s awesome!

[@musicmatters1114]

I can never seem to listen to a whole video of his because he rambles on, which makes them quite long. I wish he would get to the point faster instead of rambling on.

[@StandleyHandcrafted]

Lol yea who does he think he is giving advice.