Rhett & Link: How The Original Kings Of YouTube Built A Lasting Brand And Became Career Creators

[@whatiwasgoingtosay]

I appreciate that Forbes put their most humorless reporter on this. The awkward silence really adds to the bits.

[@electriksnake]

We need some ice for this burn 😂

[@teddymartinii1979]

It's Forbes, what were you expecting?

[@AliFareedMC]

​@@teddymartinii1979 National Lampoon 😂😂😂😂😂

[@JimmyandLesa]

Rhett trying to make jokes and the interviewer just pivots That seems so on brand for Forbes.

[@thefoyager]

Yeah, I agree. The interviewer is a bit stiff/boring 😁 He would be a better fit interviewing Bill Gates types.

[@faegrrrl]

Comedy and relaxation is lost on Forbes. They've got to have 1 person who could handle a couple of laid back guys. Don't they?

[@intense79nick]

And Link saying something super awkward and Rhett just goes "well, you said it" is on brand for them. 🤣

[@user-yk8tk6vr1n]

You can hear him laughing in the background sometimes when the screen is only focused on rhett n link

[@A.WildWhite23]

I had to stop watching because it’s so uncomfortable 🤣

[@thekingswool]

The interviewer not laughing at their jokes is so awkward and yet so funny 😂 The fact that they didn’t let his dryness faze them is such a R&L thing to do. Rhett & Link are forever my favs.

[@AlyssaCohle]

Wholesomeness, authenticity, kindness, staying in their own lane, and never really selling out- that’s what makes GMM stand out.

[@cannedcatfood]

Yes! ❤

[@AliFareedMC]

How you define selling out?

[@cindypetersen8528]

Wholesome?

[@ronalddg9369]

@@AliFareedMC Selling out is when a person is so focused on making as much money as possible, that it negatively impacts their creations.

[@cadavercat]

1. Why are we in the void, the lack of set is so unsettling 2. Rhett and Link are comedians, why do we have an interviewer in half a suit, jeans and a pair of Nikes that can't recognize or react to a joke 3. I understand the point of Forbes is making money, but to so efficiently suck the soul out of their career to make it only about making money is unsettling 4. The majority of people that are watching this are fans of Rhett and Link so why can't you pretend to know at least a bare minimum about their career 5. I love Rhett and Link, thanks for having them on the show, please make this less disconcerting in the future :)

[@user-yk8tk6vr1n]

Why don’t you go and interview them, see if you can come up with better questions

[@xoRaQxo]

​@@user-yk8tk6vr1nloaded tease. Sean Evans and his team are masters of great interview questions. Forbes has great assets and resources and they underestimated their guests and didn't employ those resources as best they could have.

[@electriksnake]

💯 so well said!

[@electriksnake]

I think almost anyone with any creative bone in their body could have down a better job interviewing them 😅 while also still gathering wisdom on their business mindset/ practices.

[@truecrimenwine489]

​@@user-yk8tk6vr1nliterally a dog could... this guy is teeeerrrible. Atleast a dog reciprocates!! This guy gave them so little respect and asked them stupid youtube questions like they just made up a brand last year. Didn't even watch 1 video I bet.

[@SharpestLiVES13]

Even amidst the humorless landscape of the interview, Rhett and Link still are their authentic, fun-loving selves. 🧡

[@bananababy605]

agreed. They know we are watching so I absolutely love how Link is just like move Rhett, I'll lay on the couch.

[@kellyktang]

it’s clear Forbes hardly did any research on them beforehand 😭 this could have been a really interesting interview but they asked such basic questions

[@truecrimenwine489]

1000% was looking for other comments like this! How is this such a big news outlet with such a terrible interviewer!?

[@MostDefinitelyNotRosie]

Yes! I felt like they answered every question before it was asked

[@whatyouwerethinking998]

Personally I think he asked great questions

[@Laura_Norda]

Right?!? They didn't even get Link's real name right 😂

[@JBBost]

I watched the Today show interview with dude from Hot Ones before this and it is night and day. It's pretty clear this isn't an interview but rather a fashion commercial and that all these "prestigious" publications all got bought out by spammers a long time ago

[@nafspark]

Interviews like this really make you appreciate how much better Colin and Samir are at interviewing people and editing interviews to keep them engaging throughout...

[@missinginsk7253]

I’m so used to the Mythical Crew laughing at their jokes

[@patriciabarnhart1886]

I’m a 78 year old great grand, and a long time Rhett and Link follower. Very much enjoying this conversation.

[@mohitreddy9999]

Stevie is a big part of their success. Thanks stevie for sticking with Mythical for so long ❤

[@terrishafer6438]

I started watching R&L in 2013 and have been a faithful consumer of all things GMM since. They’re genuine, funny, humble, and consistent. It’s been a joy to watch them grow personally and successfully. There hasn’t been one moment of my time I would want back that was spent on Mythical Entertainment. They deserve all the success they’ve earned. Plus all the great people they’ve introduced along the way that are part of the team. Also, a fan of Smosh before GMM acquired the rights. So watching them take ownership but letting that existing team keep doing their “thing” was so cool. Then letting the original creators buy it back and being fully supportive and excited for them just shows the character and quality of Rhett and Link. Truly top notch guys!!

[@WigglyTuffStuff]

Its so weird watching a calculated, created businessman talk to two guys who have been best buds forever. Just two completely different vibes.

[@samuel-mx3oq]

i laugh every single time link begins to tell an interview their “mythical origin” after them admitting several times that that is probably nowhere close to how they started

[@rhpslover1220]

I love that Link is the one whos more likely to tell someone like this dude interviewing them to "stay out of this!" And kinda sternly as well. Dude interviewing coulda been a little nore loosey goosey, it seems like he doesnt know about them at all, just knows what he learned as he was preparing for the interview.

[@lydiamv21]

Can you point an example of where he does this? Lmao I cannot remember

[@marandaification]

I’ve been watching them for over a decade- I love that they keep growing

[@biglawngnome]

Stellar performances from rhett and link! They read the room like a book and delivered their jokes perfectly. Always continue to astound, those two 🎉

[@eliduran902]

It’s so amazing to me that they make enough money they can afford to have such a big team of people working with/for them and it makes me happy for them. I literally love Rhett and Link and GMM so much, I’m 22 and have been watching since I was 13 or 14 yrs old. They truly are the KZbin kings imo

[@titansrule72]

this is the strangest episode of international taste test i've ever seen. seriously, these guys are an inspiration to people of my generation as they have bridged the gap between several gens. it is such a luxury to sit down with the fam and put on rhett and link. congrats on all of your success gents.

[@lindsayx]

Their show is part of our daily routine! I’m so proud of what they have accomplished!

[@k2die]

@34:12 🤣i love how they're not phased by the guys stiff reactions and continues to make jokes and be themselves

[@bgoodellynp]

Building a following. Mythical puts out consistant content. You can rely on them. Thats huge. You become friends with them. You start to get their personalities and inside jokes. You become part of the family.

[@Rageify]

@23:00 this is a very difficult balance to achieve but I agree with Rhett, it's what makes us fans. We get what we want but also get surprises, while at the same time, they still explore their creativity and not get stuck in one format to please the audience, because the audience isn't a monolith. Some like to go on their exploration journeys and others are comforted by the "daily routine" format they've grown to rely on (I personally love both). It's also nice that they get the fans to take part in playing some of the games, like voting and guessing what Rhett and Link would choose, losing and having to post about it on Instagram or winning and getting a silly reward in the more.

[@5545bpr]

I love Rhett and Link being called the Original Kings of KZbin❤️

[@emiliaholmberg3320]

Technically speaking they are. They are one of few chanels that blew up like 12 years ago that's still relevant and continues to grow consistantly.

[@lydiamv21]

I’ve grown up with these guys, they’re such an important part of my life and have been with me through so many important life moments. I’m so glad they’re still doing what they do, and are helping others also.

[@carleybobst5169]

I love these two men so deeply and I dont even know them personally - they seriously are just such good, beautiful people.

[@petertrast]

Yes, I have often thought about famous personalities that I feel I know so well, and how strange it must be to meet them and realize that you're a complete stranger to them...

[@80sgrl]

I’ve been watching Rhett and Link for YEARS and it’s so exciting and heartwarming to see how far they’ve come with not just their channel but their lives. These two deserve nothing but the best. Thank you Rhett & Link for everything you do for your fans.

[@conormartin8894]

If they don’t immediately start developing Mythicali-Tea after this it’s a total missed opportunity.

[@kayesdigginit1519]

I agree

[@nameillprobablyregret6533]

Opportuni-tea

[@goaway7272]

They are literally one of the only things relieving the stress of trying to get my mam through surgery chemo and immunotherapy for stage 3 lung cancer. I'm in Ireland and it's 2am and I watch good mythical morning every night before I go to bed so I can sleep with something positive in my mind instead of pure stress, you can't put a value on that.

[@matthewdejesu2115]

They really do communicate through their differences and they proved it in such a comedic way in this interview.

[@B-ch6uk]

I love interviewers who are natural and don't fake laugh when their guests say something they don't find funny. This guy is great at it.

[@matthewburton6360]

One thing that stands out when they are talking business and how audience centric is, which makes sense. A lot of creators seem to think that they are owed viewership and money but its clear that Rhett and Link actively work to earn the views and money by their desire of adding value to their audience. Good way to show success.

[@PalmelaHanderson]

Rhett & Link singing "All Night Long" All Night Long is probably my favorite thing they've ever done. Talk about committing to the bit.

[@brofenix]

@33:58 ahhhh~~~ I love Link so much :) How much he genuinely cares for Rhett, and Rhett right back at him. It's really awesome to see :)

[@jamiehambleton2539]

I've been watching these guys almost every morning since I was 9 (I'm 20 now!) Couldn't imagine the internet without them

[@M00NdaYn]

The most deserving humans of any recognition. We love you Rhett and Link.

[@ScottyMo]

This was a struggle to watch since the interviewer clearly had no idea who he was talking to and probably didn't even watch a single whopping 15-minute episode to get any background. Props to Rhett and Link for being patient and trying to make it more comfortable/personable.

[@OdenDies]

Imagine not understanding what a Forbes interview is. This was a fantastic interview that gave insight into things they DONT talk about on their 3000 episode show. L take

[@truecrimenwine489]

​@@OdenDieslol on their 3000 subscriber show!? 🤣🤣🤣 Let's just add you to the interviewers pile of not knowing what you are talking about.... Unless Forbes wants their brand to be disrespecting their guests and showing no interest or effort or even want to produce a good finished product, then I think they have some work to do... but maybe that is their brand.💁🏾‍♀️

[@ThatMidnightRambler]

​@@truecrimenwine489They said 3000 episodes not subscribers

[@ScottyMo]

@@OdenDies imagine wanting to be entertained.

[@zestymashup7645]

Interviewer was struggling, how did he get this gig lol. No doubt Rhett and Link were thinking the same.

[@truecrimenwine489]

Yeppppp so bad. So disrespectful. Rhett n Link are nicer than I would have been!

[@armie9318]

It is giving the vibe that the interviewer doesn't have internet or youtube 😬 also the derek guy would read his fit to filth

[@DavidMcCoul]

Their legs were crossed the whole time, a sign they didn't trust the interviewer fully, while the interviewer had his legs opened up, showing he was trying to relate to them.

[@musiclover6842]

Lmao I can’t take this serious. Rhett & Link as models in the thumbnail is too funny.

[@cdmc965]

I am 72 ,I enjoy their honesty on Ear Biscuit,I have learned quite a lot. On GMM ,I laugh.

[@softshoes]

Two people that truly deserve each other.

[@marirami69]

Absolutely love these two dudes. Extremely proud and happy to them bloom

[@MsTeryStalker]

C'mon, Lionel! Make their lifelong dreams come true!!! ❤❤❤

[@kimiabarati2607]

LEGENDS.

[@_olliereyes]

I’ve been watching R&L for years and never realized how good they are in terms of Marketing and Business. As a business major, this is highly inspirational!

[@erics2091]

The business man and the boy are at it again!

[@teddymartinii1979]

I graduated college the year before Rhett and Link met in the first grade. I am certainly not a "core" demographic, but they do have a wider reach than a lot of KZbin creators. I have been a subscriber to their channel for several years, and watch almost every show. I have not paid to be a "Mythical Beast," that's just not my kind of thing, but there are more people like me watching them than people might think.

[@pretzel8054]

30 seconds in - "Lincoln Neal" - LOL he so fancy 🥰🎩

[@margaretroebuck2938]

Doing well by doing good. That's Rhett and Link.

[@bugeyedbb]

32:39 the one joke the interviewer made and Link said “stay outta this” LOL

[@SparrowEmpire]

Link has officially reached the 70’s. Can’t wait to see his Mrs. Cleaver stage.

[@dennisbishop3842]

Great show! Thanks for interviewing my two favorite entertainers. 😊

[@madkips]

They look so good 🎉

[@bonita1228]

Hot as usual ❤

[@LesleyMrs]

Yeah, they do!❤

[@spectermycat1]

I'm so happy Link brought up the Roku channel because my partner and I LOVE it! It is quite literally on 24/7 for us

[@e-mac3739]

My world just changed!

[@Heatplant80]

Shout out to all my fellow Mythical and Myrtle Beasts!!

[@prettyinlink]

🎉🎉🎉

[@ItsKimOlson]

Learn something new every day watching Mythical. Education through humor.

[@wh0aheavy]

LINCOLN NEAL

[@thattannerguy856]

Rhett and link are what every guy wants in his bromance ;)

[@crusadertots]

This was a bad interview but not at all because of Rhett or Link. They picked the only guy in the office who had never heard of KZbin

[@JudgyJudgerson]

Man I hate to pile on this interviewer because he probably had to head back to the Accounting Dept as soon as this wrapped, but damn bro barely cracked a smile in the first 30 minutes. R&L somehow manage to keep this interesting & light but Forbes missed the mark here. Most questions asked here have been covered many times before & this bean-counter couldn't be less interested in what is magical about Mythical... imho, of course

[@AJroyer2]

I am finding myself obsessed with Link's pants...

[@codenameinferno]

This is like a grey crayon interviewing the rest of the crayon box

[@rosathais]

I'm so proud of our dads

[@petertrast]

Little brothers :)

[@partitiona8179]

Amazing interview of Brett and Wink, Steve!

[@saitamaelric9862]

i've been watching them since 11th grade and now i'm a mom and they're still my fave!

[@JoMoonpie]

Rhett and Link are always wonderful in interviews, this guy is the first time I’ve seen them struggling and they still managed to give interesting responses to dry questions! Wish they would’ve gotten someone that at least went with the flow

[@mayraysann7480]

Omggg under one of the most recent video somebody was talking about how sad it will be one day when they stop the channel, and I said I only see them growing and maybe changing the format. Little did I know that they already had a whole channel on TV! Watching them from high school till now and seeing that growth is something else 🎉

[@abc123tiktok]

This interview is fascinating to me. It some how captures this weird divide that I feel like see more than ever within generations. I have peers that are like the interviewer that very serious, so well put together, an air of maturity. While I am and like many of people I know are closer to a Rhett and Link laid back friendly atmosphere. It is just so interesting how can have people the same age yet couldn't be more different from each other.

[@RelearningPeace]

I love seeing the boys out and about!

[@punxie89]

It's kind of wild that I've been watching them for so long that I can't even remember which year it was when I started...possibly 2012, maybe 2013...and now they're being interviewed by Forbes and are amongst the top earning people on this platform, going on Jimmy Fallon too. I still watch their videos every day. They've provided years of entertainment that I'm externally grateful for. Their team/crew are fantastic, too. And I love what they've done with the Mythical Kitchen and their podcasts. Link hit the nail on the head in terms of their sense of humour. Many of the jokes and bits that they do are very similar to my own and my friends' senses of humour and it makes for easy watching/laughing.

[@petertrast]

2011

[@RaeRae91]

My guys made it after over a decade, almost 2 decades, of mythical mornings❤

[@laurakneski1346]

They’re wearing pants that match each other’s hair (not exactly, but sorta in this lighting).

[@punxie89]

Thanks, I can't unsee it now 😂

[@Deathcoreqt]

🙋‍♀️ I'm the one for 9 years now! I love Mythical and it is a huge part of my life ❤

[@bananababy605]

I love them so much. They are such an inspiration to so much of what I am building as well. I love them as creators, people, and business owners. There is so much to learn.

[@sandreaandrea]

Lincoln Neal. lol That's Charles Lincoln Neal III to you.

[@jessicatorres3679]

😂

[@namilu148]

I've watched them for 10 years, it's crazy how far they've come, very handsome still!

[@rebeccascarpato3757]

Why on Earth did Forbes use Rhetts full name, and not even get Link’s name correct? That’s a pretty huge oversight when you don’t even know the names of the people you are interviewing 😂 It’s very obvious this person didn’t do a great job prepping for this piece if he doesn’t even know that Link’s name is Charles.

[@neemohseni]

Chill

[@glossysky.e]

I was finna say the same thing. I’m not surprised that they didn’t efficiently dive into who they’re interviewing, just trynna make money off of those who make their own money lol

[@nickelandimed]

They're wearing the same shirt in different colors and that's nothing short of brilliant.

[@thespegs]

It's a shame this interviewer is so rigid and stiff. He seems like he has a traditional media background and is not well suited for an interview with these two. There is no rhythm or flow to it. I'm happy they got to be featured on this channel as any exposure is good, but I think Forbes did themselves an injustice by not having a better interview prepared.

[@ksqwerty1]

Would be nice if Rhett allowed Link to speak more

[@OSCrazy07]

I really hope KZbin doesn’t think I want Forbes videos after this.

[@dori_casper]

oh wow they look so good in yhe Thumbnail

[@mgr131]

They are wearing the same shirt just different colors 🥹

[@PasséCrochet]

"delicate shades of blue... very nice" XDXDXD

[@icebluemusic]

I’m always happy to listen to Rhett and Link, but I sure wish they’d gotten a different interviewer.

[@StephanieBunker]

Love these guys so much that if they are on video ANYWHERE- I watch it AND I "like" it!

[@destinycorfee7225]

Yesssss i love them!! been watching them for over a decade!!! ❤❤❤ they are unproblematic KINGS

[@andrewty37]

Great job! I see you guys all time from Good Mythical Morning!

[@IsabelleJRogers]

that couch is the star of the show ...why does it look so delicious?

[@vee6761]

They should have chosen a funny interviewer to interview two funny guys

[@beck3498]

I know Forbes is very professional and serious, but I wish they had chosen an interviewer that didn’t come off as so rigid and to the point. Rhett and Link are very…not that. Comes across that the interviewer doesn’t know who they’re talking to.

[@truecrimenwine489]

Or atleast knew who they were or was interested in learning. I couldn't watch it i felt disrespected for them. It was like he was ingerveiwing an up and coming 20yr old influencer who was trying to show they had business skills.

[@miagutierrez2578]

kings 😤

[@numberoneappgames]

A part of their success is definitely their consistency and coordination!

[@somename152]

I'm so proud and happy for Rhett & Link. *also the fans need to try to get Lionel to work with Mythical at least once

[@jewelsgrl]

I wish the pic Forbes used was from the “recreating viral internet photos” they did with Smosh, complete with the white fur rug

[@jessiepapabear4272]

Love seeing my favorite youtubers on here

[@adriennem6778]

I found this interview fascinating. The GMM ethos of the good fun hangout belies their very studied and strategic sales and marketing approach. They have the, enviable, ability to sell, sell, sell, without alienating their audience or being seen has shills and sellouts. They could teach an MBA course. I enjoy their creative content and now have a better understanding and respect for the innovative business model of the GMM universe.

[@herrjohnson8894]

I love how this interview begins: "First question, talk to me about..." That's not a question, genius.

[@ttaylor3294]

There were a few points where it felt like a natural conversation, but the interviewer did not seem to match their pace/energy very well

[@DesignByKirk]

Forbes should have gone on GMM .. they would have gotten more exposure. 19k views on this video in 13 days? ... ouch

[@advancedbasicsAB]

They both have such great hair!