Rolex Certified Pre-Owned Premiums & Stats EXPOSED! (based on real data)

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@josh.472 4 ай бұрын

I mean have you seen the prices? They are ABSURD. I walked into a local AD offering two hulks through CPO for $28,000 a piece and the sales guy had the nerve to talk me through why the pricing made sense... it didn't.

@Sams911 4 ай бұрын

but people pay the premium to get that "Warm and fuzzy" that hey got it from Rolex... I just saw the same in Bucherer in Las Vegas.. prices were 10-15% above market.

@josh.472 4 ай бұрын

@@Sams911 I find it hard to believe that someone would pay $28,000 without doing a lick of research into what these things actually cost. I really don't think the CPO badge holds water for modern stuff with so much of it out there. I'd pay a premium in a heartbeat for something like CPO 4 or 5 digit daytona.

@emanuelrivera8048 4 ай бұрын

@@josh.472in Vegas, yeah they would, people pawn their luxury stuff to fund their gambling, and when they win, they purchase ridiculous items just because Vegas.

@floridaboybrandon954 4 ай бұрын

@@josh.472yeah but then they wouldn’t be correct ! They’d have modern replaced service dials , hands, etc etc ! They wouldn’t be period correct vintage if it went through the CPO program 😂

@d734-wy8kx Ай бұрын

@@floridaboybrandon954I’m pretty sure they’d have no more new stuff than would be necessary at a normal service. They certify the watch is original and ensure it’s up to standard. They don’t rebuild the watch back to new (unless it’s faulty). There are subs in my local WoS with scratched alu bezels (albeit mildly). They won’t just replace parts and add cost if not needed.

@Kyle-Russell 4 ай бұрын

I don’t think they are paying the extra money for the service card but knowing that if you buy a watch from watches of Switzerland you know it’s going to be genuine.

@mattbix13 4 ай бұрын

The cpo is a rip off, then again, it's less likely you'll get ripped off, which tends to happen in the secondary market

@kenflip 4 ай бұрын

The reported CPO prices make perfect sense, because ADs are quietly bundling overpriced CPOs with new Daytonas etc and selling the bundle, since they cannot sell the new piece above list.

@jjpthe2 4 ай бұрын

TODAY, I was offered 10% off all CPO at Burcherer and I bet I could have got another 3-5% off if I wanted to

@Fatboylo1980 4 ай бұрын

Why sell retail when you can sell “used” for 30-40% more? F Rolex !

@Sams911 4 ай бұрын

Dude I walked into Bucherer in Las Vegas, a VERY nice and HUGE store.. with a massive collection of CPO Rolex.. I was wearing a Meteorite Dial GMT that I paid $56K for (2024, June Card, box/papers)... I saw they had a 2019 with NO original box and CPO papers... $67000!!!!! wow. I now I feel like I got a smoking deal on mine!

@classicsciencefictionhorro1665 4 ай бұрын

I am very interested in the same Meteorite GMT and was told by 1916 (3 days ago) that they did not have one in stock but their retail price to me would be roughly 57,000 USD (but I have no idea about taxes, etc.).

@Sams911 4 ай бұрын

@@classicsciencefictionhorro1665 57K for a 2024 would be very much competitive, especially coming from a reputable dealer like that..

@Syhbw 4 ай бұрын

Tourneau lists 116710BLNR @$20,650 vs $14k market price. lol

@floridaboybrandon954 4 ай бұрын

@@classicsciencefictionhorro1665 MSRP IS AROUND $42K around $46-47k after tax ($42-54K depending what country , Tax %, VAT etc but grey market $50-57.5K is the average depending time, full set, fully stickered etc etc etc

@purestudio2 4 ай бұрын

Great video as always Roman!👊 You mentioned the 1916 Co. in your intro and I’ve got a question that’s been on my mind for a while: Why do watch companies change their names on a regular basis? Is it to keep potential customers’ interest? Is it possible shady companies do so so they don’t have to honour their guarantees in the long run? Not referring to Govberg/Watchbox/1916 Co. specifically. Thanks in advance! 🙏

@patrik3450 4 ай бұрын

Rolex just isn’t that attractive anymore. I would much rather buy JLC, Omega at this point. Slightly used and you save 2-3 grand. While a beat up Rolex is higher than retail 😂😂😂 it’s getting silly. A bubble meant to burst

@vdbdg 4 ай бұрын

Amazed people would buy from those large companies that gut you on both buying and selling.

@zackzada 3 ай бұрын

Top notch analysis. Thank you.

@watchdork 4 ай бұрын

The prices do seem to be deflating on cpo. The prices were just stupid.

@russell996 4 ай бұрын

Purchased my Sea Dweller 4000 last year from family owned CPO dealer in the UK. The CPO price was less than 5% over the best price I could negotiate from BQ watches at the time. Piece was complete with original box and papers and of course all the CPO box and papers.

@Achievly 4 ай бұрын

Great content and data!! Well done! Wild how the premiums do not match the desirability necessarily in the marketplace. Maybe discontinuations of unpopular models making them popular now (temporarily) inflated the numbers.

@andrewh5817 4 ай бұрын

I’m curious what the CPO ADs are offering customers $ when they come in to trade/sell their Rolex.

@LRS11B 3 ай бұрын

I listen to Juan over at Opusntime Watches and said the secondary grey watch market is soft at the moment.

@soryapum7932 3 ай бұрын

Good work.

@alanross99 4 ай бұрын

I have to say for me these CPO watches are way over priced. In a way though, perhaps the difference is the retail vs internet approach? Historically prices were always higher when you bought something in a retail location, vs "buying it online". Probably something about being able to see the item in person, knowing you can go back in person if you have an issue, etc. Retail locations have an "air of legitimacy" that an online retailer might not. That said, if you do your due diligence, and know who you are buying from, you can get the same product for alot less by going to the online secondary market. I've bought from LB and I would again in a heartbeat, but it took me a bit to get comfortable with the idea. It's all about reputation, and your youtube presence 100% convinced me to buy from you. Had I not seen your channel, I probably wouldn't have purchased from you. At some point secondary market dealers with a large online presence, and alot of positive press, will win people over. You have said this 100x "Buy the Dealer, not the watch". Did I pay a little more to buy from LB, sure, but was I nervous about sending you a wire, or that the watch I would get in return would have an issue? No! That peace of mind when you are making a $20K-$50K online purchase is well worth the small premium you pay.

@scottlewis7057 4 ай бұрын

rolex owns bucherer so that's why they are in the cpo program

@chrisprysok7634 Ай бұрын

ADs are walking you thru an inventory you cant have, then they walk you over to CPO. Either you know they're way over priced or not. They tried to sell me an 01 explorer 2 for 10 k. I got market deal for 5700 box and bill of sale hour later.

@josiahkapoi6735 3 ай бұрын

We need you guys to keep uploading on grey market… no matter what content if it’s daily vlogging showcasing making deals everything you guys do is entertaining we just need weekly videos maybe I speak for myself but I look toward to every post 🤙🏽🤙🏽🤙🏽 aloha from Hawai’i!

@timrodriguez1 4 ай бұрын

Thanks for the information. 🤘🤠

@colbyspikes7438 4 ай бұрын

So why do you think that WOS has the largest markup but the fastest turnaround on selling out? To me that doesn’t add up.

@kubicska 4 ай бұрын

Does a Rolex CPO watch come with a box?

@xx1j 4 ай бұрын

They just come on a pouch

@Jasperroodog 4 ай бұрын

the CPO program offers a valid warranty and genuine authenticity and is backed by Rolex. A warranty from watch brokers such as LB , who work out of industrial units etc isnt worth the paper its written on

@frankphilpot3492 4 ай бұрын

The Rolex CPO is an example of a corporation being greedy. You don't get much from the added premium, it simply isn't worth it. You can save money and get that Rolex you have always wanted by just buying from L.B. It makes sense to save your money. Why just give that extra money away? Great episode. 😊

@bradleyingarfield 4 ай бұрын

Good info. Thanks

@Anderson-j3r1s 4 ай бұрын

DOM of LB is shorter because they are offering the watches active to everyone and their mother's too

@alangordon8171 4 ай бұрын

Rolex CPO - the gift that keeps on giving to secondary market dealers! It might be a different story if they significantly lowered their prices or built some kind of USPs around the CPO program. I imagine the brains in Geneva are hard at work on the latter.

@mauriciouribe729 4 ай бұрын

Where is Marco. What hapened

@Bman727 4 ай бұрын

Good point

@dannysimenauer5745 4 ай бұрын

Marco knew his stuff, but the hours and work-life balance got to be too much for him. Marco went back home to Canada, and to the best of my knowledge, has not returned to KZbin.

@classicsciencefictionhorro1665 4 ай бұрын

Rolex bought Bucherer, but is that just the watch manufacturer or the stores, too?

@patrik3450 4 ай бұрын

Both. The bought everything

@007-i6z8v 4 ай бұрын

It's summer, people don't buy watches as much.

@dannysimenauer5745 4 ай бұрын

Roman, one of your most informative videos in the past several weeks. You are an astute businessman and kudos for selling 75% of your Rolex inventory to stay competitive in this market. Several questions to get your perspective: 1. Why do the ADs charge such a lofty premium for CPO? 2. Knowing what you know about the AD business model, are these lengthy DOM sustainable, or will the ADs have to rethink their pricing strategy? 3. How does LB assure that every Rolex is authentic without an in-house watchmaker? For reference to the fans of TBD channel, I am a satisfied LB customer.

@danielwhoI 4 ай бұрын

I'll help you. 1. Because they can find enough customers who have an aversion to buying from secondary market 2. If the market continues to cool off further and such cool-off will sustain, they will rethink. For now, they are fine. 3. 20 years of experience looking at the same 40-50 watches all day long. They have several people who touch and inspect each watch that comes in before it goes back out. They also mostly buy from other dealers who are reputable (noteworthy: mostly). Lastly, they service most of the watches they buy from randoms, and that goes to a watchmaker.

@dannysimenauer5745 4 ай бұрын

@@danielwhoI Thank you for replying. Makes sense. Do you work for LB?

@lechad 3 ай бұрын

you heard it here first: the CPO and this whole market will go down the crapper, the prices on the CPO are such a joke, where let me tell you, get a "used Rolex" from someone you know, take it to RSC pay the overhaul and voila now you have a CPO at fraction of the cost! LB is totally right, makes zero sense, Its a massive mistake Rolex did and they know.

@robertosanchez4021 4 ай бұрын

Great analysis, thanks for sharing it...

@ippaku 4 ай бұрын

Thank you this was an enjoyable video with some great information. I always like to see numbers and comparisons and the secondary market versus the CPO market, which we were concerned about. Thank you for your time to support the video and the company and all the wonderful employees be well be you.

@MrXyemoe 4 ай бұрын

F Rolex & CPO program! I can easily live without it

@christophregli2160 4 ай бұрын

CPO devil in the details: try and sell your Rolex. F.e. Beyer in Zurich: won’t buy it unless the specific model is discontinued for at least 5 years. F.e. Bucherer Zurich: won’t buy it unless the watch is at least 3 years old and has CH papers, ie. proper tax papers …VAT (importing your watch) …if the watch is 10 years old or more they don’t care about CH VAT papers …. Other CPO rules in other shops may apply