Rory Sutherland: The Power of Behavioural Science in Branding

[@terrysaunders2393]

Excellent interview - brought out many of Rory’s pearls of wisdom on topics such as quantification bias and tolerance of ambiguity, as well as a new thought on plastic bag psychology!

[@WaterCoolerBrandTalks]

Thank you Terry. Appreciate the feedback. There were so many gems here. We can listen to Rory for hours on end.

[@Seedoflifeskateboards]

Great interview always stoked to see Rory. Just a reminder Cyprus is an independent Republic and not part of the Commonwealth it is part of the EU though.

[@TheLifeGiver]

Awesome job guys! Great talk

[@WaterCoolerBrandTalks]

Thans so much. Really appreciate the comment.

[@factory39]

Great Talk and people!

[@daurgo2001]

As someone fascinated with accents, where is Ash Rathod's accent from (I assume somewhere in the UK and with a background of a second native language, but I'd assume it's still broadly from a certain region in the UK, right?) 27:24 lol, what!? is that really how Brits pronounce urinals!? 🤣

[@WaterCoolerBrandTalks]

Leicester (in the UK). Born and bred. But very mixed as I've lived in London and Manchester too. Parents of Indian origin. Appreciate your interest. Ash.

[@Seggy75]

It did work….. but it took about a month 😂😂😂 I love Rory

[@WaterCoolerBrandTalks]

haha. Very funny and smart.

[@kanu88kanu88kanu88]

The worlds biggest interrupter award goes to

[@WaterCoolerBrandTalks]

Thanks for the feedback. You feel we interrupted Rory too much?

[@KT_P_James]

@@WaterCoolerBrandTalksdefinitely meant, Rory lol. I enjoy listening to him though.