SaaS / Software Key Performance Indicators (KPIs) - Gross Revenue Retention

SaaS Metrics - Gross Revenue Retention is a more refined version of logo retention and tells you a lot more about how well you are performing in retaining your customers for your SaaS business. Instead of being focused simply on the number of logos you lose, this metric looks at revenue lost or retained as well as how down-sells impact your retention. This video shows you the calculation for gross revenue retention with an easy example of how to calculate it.
#churn #softwaremetrics #grossrevenueretention #saas