Sales Tips & Training - How to Build a Sales Pipeline & How it Works Over Time

[@sasuke1243]

I appriciate the way you've explained this, thank you. As a creative, Marketing is NOT my strong suit, so I'm struggling to explain all of these things at the base level beyond basic definition.

[@Marketing360]

Glad it was helpful! There's always something new to learn so keep up the good work

[@khush9211]

Omg i really like the content in this video so much but the background music is incredibly distracting to me 😭😭😭😭😭

[@Marketing360]

Sorry to hear that! (See what we did there?). We'll keep this in mind for future videos. Thanks!

[@mbeacom21]

This is really more of a lead/marketing pipeline than a traditional sales pipeline. A sales pipeline has predefined steps, the stages of the sales process and the ability to evaluate where each prospect is on the roadmap to better predict outcomes.

[@cryptotakeoverpodcast]

He does say that at the end of the video; that sales & marketing are interchangeable for this example.

[@bikedude833]

Very useful info thank you! However, can you help me with the understanding of the sales cycle? In car sales, the sales cycle is fairly short... so the leads that I had a month ago would have purchased already if I didn’t get the business? How does that build the pipeline?

[@Marketing360]

Great question, Chris! Obviously the sales cycle can change dramatically based on industry or product. Vehicle sales is a pretty short cycle with a looooong reset. People keep cars for years! In those situations that's when you want to get referrals from their friends and family, offer services to bring them back (maintenance, winterization, detailing, etc), connect them with opportunities to "trade up". It may take a few years so it's a pretty long play - for those long resets that's why you want to be consistently adding new leads into the sales cycle. It can take time to ramp up but when it does it spits out consistent sales on the other end!

[@barbarabeharrywatley9478]

Awesome. Thank you for sharing dear!

[@Marketing360]

Cheers!

[@jimferrell9503]

do you like using google ads or are there less expensive ways to start lead generation.

[@Marketing360]

There are millions of ways to go about it but the truth is that marketing takes an investment. "Less expensive" is relative - if $300 in ads generates $3,000 in revenue that's a win! If $30 in ads generates $100 in revenue (because you're focusing on the "cheaper" option) you might be gaining ground but at incredible long term cost. One of my favorite combos is Google Ads targeting in-market audiences, Facebook lead gen ads, and with digital billboards for brand awareness. That said, every company is different and you need to identify what works for you. Good luck!

[@jimferrell9503]

@@Marketing360 how do I buy an ad. I agree with your strategy as I have done this before. do you know a good source for me to buy ad space to start

[@tenminutetokyo2643]

I’ll starve in 6 mos.

[@MundoEficiente]

Thank You: I learn, took notes, started implementing.

[@Marketing360]

That's awesome! What was your biggest takeaway?

[@loopaal]

Hello. For which industry this pipeline is best suited for? E-commerce?

[@Marketing360]

It can be adapted to nearly any industry

[@aaronmura]

This is great. Thanks a lot!

[@shadysaleh-5608]

Well done. Very useful, Thanks

[@Marketing360]

Thanks for watching!

[@KiraKenny]

The content is good to train sales team, but I only see how it works over time.... may i ask where is the How to Build part?

[@Marketing360]

Hey, Kenny! It takes time to build up a good sales team and a sales pipeline. In fact, outside of your marketing efforts time is probably one of the most important aspects

[@fadidabban]

Let’s say I generate 100 leads on first month with only 5% percent prospects, generate another 100 leads on month 2 and generate 10% prospects with closing at 5%. There will always be more leads to follow up as the pipeline increase per time period yes ?

[@Marketing360]

As the pipeline increases (and hopefully your conversion rate as well!) you'll always have new prospects as long as you continue to build your marketing campaigns to drive new leads

[@asimahmed5302]

Very much informative. I have a question. What is the difference between marketing and sales?

[@Marketing360]

To put it simply, marketing builds awareness and generates leads and sales convert those leads into customers

[@Clawdiatherescue]

Nice!

[@kathussiachagas2255]

Great 👍🏻

[@SunilTiwariOfficial]

Well done 🤞

[@Marketing360]

Thanks!

[@Hanna-on7yu]

Genious! Now I understand what this word is and how it works!

[@Marketing360]

Awesome!

[@cryptotakeoverpodcast]

Thanks for sharing!!

[@Marketing360]

You're welcome!

[@YoungLloydSa]

Good tools to use for sales

[@Marketing360]

Here are some more tips and ideas! blog.marketing360.com/sales-tips/

[@anandkumar-xu3yq]

Can you make something on backlog and OE also?

[@Marketing360]

I'll bet we can! Can you tell me a little more about what you're looking for?

[@anandkumar-xu3yq]

I wanna know what is sales backlog and order entry and how it"s related with sales pipeline

[@servicioslinguisticos5502]

So helpful!

[@Marketing360]

Glad you think so!

[@FHIPrincePeter]

Well presented.

[@Marketing360]

Thank you!

[@minns5515]

Can you'll please do one on high ticket sales

[@Marketing360]

Great idea! We'll add it to the list. :)

[@minns5515]

@@Marketing360 AWESOME