Say Cheese! Cultured Milk is Ready for its Closeup

[@EnderGZ86]

Mind blown! I live in a dairy dependant part of Spain. We're f**ked.

[@canuckprogressive.3435]

This gives me a little bit of hope for the future.

[@CyberSQUID9000]

Brilliant video , thank you.

[@sk.n.9302]

Always great videos, wishing you would post again.

[@kylekleman]

I have read the rethink x reports and think you did a great job of concisely providing an entertaining overview! How about some more videos?

[@theflexitariantimes8140]

Thank you! I have a couple in mind. We’ll see how things go as far as room on my plate.

[@RalphButtigieg]

I enjoyed your videos hope you find the energy to do more

[@theflexitariantimes8140]

Thank you, Ralph. Time and energy! The latest lockdown may provide more of the former...

[@boombot934]

Hope-inspiring information!

[@rogerdavies8586]

This is huge! Could combat climate change and safeguard the world's food supply. Subscribed!

[@theflexitariantimes8140]

I'm glad you found it interesting. It's going to be an amazing decade on this front, I think!

[@fractalspace]

Can't wait to see it in my grocery store

[@theflexitariantimes8140]

I can’t wait for cheese, in particular. You don’t have to wait for ice cream. You can find Brave Robot ice cream now all over the country for the same price as a pint of Ben & Jerry’s or Haagen das! I suspect most of what that make will quietly replace milk-based ingredients in industrial food production.

[@fractalspace]

@@theflexitariantimes8140 Currently at $60 a tub? Yes, I will wait.

[@theflexitariantimes8140]

@@fractalspace No! In the US, at Kroger or whatever, it’s $5.99! I’ve bought it on sale for $4.99/pt. And even as door buster at Grocery Outlet for &1.99! Brave Robot.

[@fractalspace]

@@theflexitariantimes8140 Nice! I will have to check in Canada

[@marley7659]

@@fractalspace Canada will take a long time to catch up to the market. I assume brave robot will be in Canada in 2 years. That is the average time it takes a smaller company to move into different countries.

[@marley7659]

Dairy farmers of america. "Oh we are screwed". Exactly what I like to hear. Better stop forking over money government. Fund the biotech companies actively putting out solutions that will save the planet. Less cows, more plants, and more carbon sequestration. Even the non arable land can still be turned back into an thriving ecosystem.

[@Treebeard1671]

My friend... the two videos you made were very well done! Why did you stop? I think you could have built a great KZbin channel.

[@theflexitariantimes8140]

Thank you, Paul. I took a position working with a plant-based meat startup about the time I did these, and felt I lacked the time. However, I’ve a couple new ones in the works and am fixing to start er up again!

[@CyberSQUID9000]

These are great video mate , you should have way more subs

[@theflexitariantimes8140]

Thanks! I frankly haven't exactly tried real hard, because I took on a job just as I finished these pilot episodes (although I'm starting to feel the itch again!)

[@CyberSQUID9000]

@@theflexitariantimes8140 scratch that itch my friend the timing is pretty much perfect.

[@jordansage9655]

6:55 for investors!

[@golactico1178]

PF milk company Re-milk have just received regulatory approval in Israel. Hopefully this is the beginning of the end of the dairy industry that Vince describes.

[@christoffussenegger9377]

Very interesting Video, but the Background music is annoying.

[@bruceburnworth8082]

Great video!

[@theflexitariantimes8140]

Thanks! I'm glad you liked it.

[@alwayslearning7672]

Dairy farmers NEED to watch this!

[@AnushHariharan]

This is really cool! I hope the dairy farmers can transition to production of crops that will be used in vegan foods. That we they continue to make money and become heroes ☺️

[@marley7659]

Yeah. This current model is actually great for canada. Alberta will be annoyed for awhile. However, if peas, corn, and canola push them out. There should at least be farming jobs available for them.

[@mortenstjernholm6404]

VERY GOOD! I would love more investor related views. Who to bet on for the future? Who has the strongest visions, the best leadership? The best business models?

[@corneliuscorcoran9900]

PLEASE do, even very short, updates, or 'progress reports'. Could be as simple as the quantity and price of the current production of these animal-free alternatives.

[@sirchristoph]

Loved both your videos! I really hope to see more!

[@rebellyousfoods]

Much appreciated. These are my 'pilot' episodes, and i'm currently assessing my level of commitment to making it an ongoing endeavor. The encouragement is welcome!

[@golactico1178]

I love the bit at 3:15 - I know plenty of people who are this person. There is really no answer to the example of animal rennet in cheese disappearing without anyone noticing or caring.

[@theflexitariantimes8140]

I think Perfect Day could be the best modern example of this. IMO their issue is that they can't really market it as 'dairy free', so they shouldn't even really need to distinguish. Just get to the point where it is cheaper, and everyone will make their 'regular' ice cream using PF whey.

[@sk.n.9302]

I wish you would make an update! 😊

[@theflexitariantimes8140]

A lot has been happening since I made this! Maybe I'll be able to revive the channel at some point. Just not able to right now. Thanks for the comment.

[@harveyhenry3598]

This is great! Now how do we do hard boiled eggs?

[@geraldspence1370]

We have already had a substitution in the food industry with the change from sucrose derived from cane and beet to high fructose corn syrup. This has been catastrophic with the huge increase in obesity seen an all countries which were exposed to the cheaper calories and the inevitable increase consumption. In all traditional type foods due to be replaced there are as yet unidentified micronutrients which my be vital to maintaining a healthy biome. If they are lost we could have unforeseen consequences. Leaving the transition to precision fermentation to be dictated by corporate greed and the bottom line is likely to lead to problems

[@theflexitariantimes8140]

In broad strokes, there is some truth behind your concerns. I would counter that this is a case where the past isn't a very good analogy for the future. The move to high-fructose corn syrup, for example, happened before concepts like 'gut biome' and 'micro nutrient' were a part of our knowledge base. It would be difficult for a major player in the food space to monopolize PF, much less develop products with an eye for economics and marketability at the expense of nutrition without a tremendous amount of scrutiny. In the case of whey from cows milk, whey protein is whey protein. Any other nutrients lost from 'real' cow milk is irrelevant, since cow milk was never intended for our consumption anyway. Given the magnitude of the problem, I think that we need to keep a close eye on the concerns that you raise, without letting the perfect be the enemy of the good.

[@miracoli16]

Any updates??

[@sarvarkamilov836]

Hi! Your videos are great as is and I could not agree with the arguments more. However, they would be even greater, if you could provide sources in description for further reading

[@theflexitariantimes8140]

Excellent suggestion. Thanks!

[@frederickprice3808]

Please cut out the crappy background noise/music, thanks! 😮

[@sk.n.9302]

Vince, great work! Please continue, story needs to be told.

[@theflexitariantimes8140]

I'm working on it. Thanks for the encouragement!

[@livingladolcevita7318]

Here in the UK I follow a young man on you tube who runs a dairy herd and he has only recently invested £1000's of pounds into his business. I did comment if he had seen any videos by Tony Seba on this subject of disruptive tech, sadly he didn't reply. I only hope he has made some contingencies, talk about eggs in one basket.

[@sk.n.9302]

Thank you for bringing up this topic, disruption (according to RethinkX) will be massive but so few are talking about it.

[@theflexitariantimes8140]

Let’s see if we can change that!

[@annettekearney9798]

Bring it on!

[@paulwood3986]

You did a nice job describing the technology but simplified the major challenges for this technology. It will be far more difficult to match the taste and texture of milk and meat using single proteins. You will need to add fats, sugars, minerals and vitamins and even then the way our bodies absorb these molecules is different with nutritient dense animal products. The cost of goods for manufacturing will be the major challenge and in some regions like Europe there will be major regulatory barriers.

[@theflexitariantimes8140]

Thank you for your comments. I agree with you on these challenges, which is why I suggest in the video that the tipping point will be in the B2B ingredients market. PF may never fool a savvy taster comparing glasses of whole milk. However, that represents a small minority of the dairy market. Brave Robot ice-cream, for instance, is indistinguishable (to me) from high end whole milk ice cream. Price parity will be the driver for B2B switch overs. Totally agree on the potential roadblock of regulatory issues. A dairy industry protectionist instinct will be as much an issue as scientific concerns.

[@paulwood3986]

@@theflexitariantimes8140 Thank you for your response , but i am going to disagree with your view that milk is a small part of the dairy market. In Australia it is at least one third of the market and in countries like India , the largest dairy producer in the world it is higher. You are correct that dairy powder will be the biggest market for PF proteins, however using a single protein will mean it is not as health for us. From a sustainability point of view unless the energy sources used for manufacture are renewable PF is unlikely to be more sustainable, see the work from the Riddet Inst in NZ. The high cost of PF also means it is unlikely to be afordable for the majority of the worlds population. I dont believe Dairy will have any problem competing with PF technology on the basis of taste, nutrition, cost or sustainability. I have debated one of the authors of the ReThink X report and it was clear that they knew little about the process of fermentatiion and relied on reports from groups like GFI for the technology input.

[@thadiusbarnelsnatch3665]

While I am excited by this development I feel like you could be a little less flippant about the destruction of various smaller family run farms having their livelihood destroyed

[@theflexitariantimes8140]

I apologize if I came off as flippant. That wasn't my intention. The disruption facing family farmers - many of them generational - is real and painful. The attitude I was trying to put across is that there is no use fighting or denying it. Rather, it is time to adjust to it.

[@thadiusbarnelsnatch3665]

@@theflexitariantimes8140 I would be interested if you did something on democratization of technologies used in precision fermentation and how they might help family farms stay relevant in a world becoming more and more dominated by multinational corporations.

[@theflexitariantimes8140]

@@thadiusbarnelsnatch3665 That would be and EXCELLENT topic. Worthy of some research for sure. Scale seems to win in the big picture, but I see no technical or commercial reason that there wouldn't be room for 'boutique' PF creators with a good product. I'll look for information to that effect.

[@cjaquilino]

You have to break a few eggs to make an omelette. Going on strike means the poorest workers in an industry sacrifice the most. When blackface minstrelsy declined, it put some white actors doing it out of work. But it was worth it for the overall progress of the society. Not everything is bad about the industrial dairy industry. But it had many huge negative impacts. Those smaller farmers shifting to smaller scale production along with more human treatnent of animals and learning from the mistakes of big industry that made dairy over sterilized, is a good thing.

[@thisisnew1207]

what about the milk fats??? they give the real taste for cheese and other milk product. to mimic the real protein only is not enough for the first 65% you mentioned in the video

[@markthomasson5077]

True, I find the issue with plant based milks is the lack of fat

[@RelaxingParamount373]

I want build this kind of factory on nepal can you help me

[@theflexitariantimes8140]

I am a keen observer of food tech, but not an industry insider, nor involved in the world of finance. Best of luck to you, however! I do think that decentralization and local production can be a huge part of this shift - in any part of the world.

[@steve25782]

I know a guy who'd love real milk and cheese made without lactose. When can we buy that?

[@jcjensenllc]

Just subscribed.

[@theflexitariantimes8140]

Thanks again, and welcome aboard!

[@Ady1988ify]

What about the fat in milk, can that be created with precision fermentation ?

[@theflexitariantimes8140]

My understanding is that it's the proteins casein and whey that are unique to milk. Other more generic fats 'fill in' for the fat found in milk. There's a decent explanation at Perfect Day Food's website.

[@marley7659]

Fats aren't so complex. They can easily create flavourless oils or fats in a lab from plant items. Such as sunflower, safflower, canola, coconut, etc...

[@farmerjoe182]

There are also marvals in the dental industry vince....

[@saulgoodman9278]

I love the potential of this technology but all companies involved with this must be properly and continuously inspected/investigated to insure that the product presented is actually as advertised (No worker or company sneaking in goat meat with cow meat in the process etc.) or worse (human meat...).

[@theflexitariantimes8140]

Our food system is pretty rigorously monitored, and none of this will change that fact.

[@gr8bkset-524]

Hmmm, sneaking in something that costs more so they'd lose money?

[@EagleSlightlyBetter]

Why so snarky?

[@theflexitariantimes8140]

I guess that's just me being me!

[@JesseGelatnis]

I ain't drinking that shit. Miss me with this Frankenstein science crap. No cap. Frfr. Bussin bussin. Swag.

[@sza2bom]

narrator looks super evil with all the rejoice

[@kennyhill2678]

I never understood buying Skim Milk.. You can add water if you're too fat for real milk... Of course some fats are good,. If you don't wanna be fat, stop using the fryer

[@davidj.kleinsasser8673]

2024, it still hasn't happened, so when?

[@theflexitariantimes8140]

kzbin.info/www/bejne/hKqlc6ejfb-Yjq8

[@lovelypigs]

I really like this video, but the awful background music ruins it.

[@andyjones6386]

Omg you people kill me. I will always choose whole milk. Byeeee.

[@theflexitariantimes8140]

You may have missed my point. You will always be able to choose whole milk. I never said otherwise. However it will become very difficult to choose cow milk as the source of many industrial ingredients that you currently consume, whether you know it or not. And when that happens, the whole milk you choose will be more expensive and harder to find. I am not judging this one way or the other. Just illuminating the facts about what is actually happening.