Session 2, Part 1: Marketing and Sales

MIT 15.S21 Nuts and Bolts of Business Plans, IAP 2014
View the complete course: ocw.mit.edu/15-S21IAP14
Instructor: Bob Jones
This session will discuss these issues and provide guidance on how to approach the marketing section of your business plan.
License: Creative Commons BY-NC-SA
More information at ocw.mit.edu/terms
More courses at ocw.mit.edu

[@adityasingaraju2679]

Everyone explains their success story in details but hide their failures. But this was special, explained why the business failed and what is the biggest mistake the business made.

[@shannonnefra9738]

💀♥️

[@kingal89]

Great real world example of starting a company.

[@samuelnzekwe2895]

Really mind blowing. was worth every single millisecond

[@Albacore877]

Outstanding! Thank you for sharing the importance of strategic marketing & sales or the importance of finding out “customer needs” and how to distribute the product.

[@mikebarnettstuff]

Thank you for this. Even if the rest of the course offers nothing new, it will have been worth it for this lecture alone.

[@AhmedAliIbr]

Great lecture and an outstanding lecturer with in depth knowledge of how to take an idea from inception to success learning from trial and error and developing the business Value to the customer.

[@sunriseeternity300]

I look forward to watching this a second time.

[@matijabensa]

One of the best lectures about business right there.

[@oldsachem]

One of the best about diabetes!

[@jorgedominguez3972]

Great lecture, I think we can see in both examples the impact of Clayton Christensen's theory of Jobs To Be Done

[@Nguoisinhthang3]

That's wonderful! Thank you for these free lectures.

[@soccerkills]

T;; 7, 8 z gxd'! C c7z:8^vv8g,z! X ch4 8'e

[@FlunchzProductionZ]

11:40 I love how she looks at him

[@stevenmusielski9100]

That is a great line there is _________________ that takes the place of focus.

[@blueandblack3911]

Gracias por esto, para los latinoamericanos esto es oro porque lamentablemente la educacion es pobre y muy pocos profesores (Que dominan y saben enseñar) estan en las universidades. ❤

[@khushilunkad5544]

This was a rollercoaster of fine education. Wow

[@putaschimi2185]

Many thanks, I've been looking for "force management sales training" for a while now, and I think this has helped. Have you ever come across - Royucass Rebuttal Reverser - (search on google ) ? Ive heard some extraordinary things about it and my mate got excellent results with it.

[@jasonmason8987]

Gotta love FREE education ;)

[@mikemer79]

Bernie Sanders fan ,i pay you feel the burn

[@HamHamT]

Trump 2024

[@romanempire5904]

​@@HamHamT hamham 2024

[@muhammadzackyrizano132]

he really understands his customers very well, I need to do market research just like him

[@johnthierfelder2180]

This was very insightful and valuable. Thanks!

[@KasaBlanca007]

So good. The nuances and the little details. True education.

[@teddygriffin9510]

private school

[@MaiFast]

Thank you MIT for amazing lectures, love it

[@NazriB]

Lies again? Serie A Leader

[@tiktokdj606]

Bob Jones is the goat!!Awesome!!!

[@arthurjan2482]

dude is well spoken

[@erikameaganng2098]

Such a good lecture

[@sunriseeternity300]

A gold mine of knowledge. Thank You MIT #bobjones #MIT #MITopencourseware

[@mauuvare5130]

Wonderful

[@blocktech2788]

Pure gold

[@colleenleigh9132]

Wow exquisite :)

[@ramonbernal5418]

Great lecture, thank you for sharing!

[@Anurag_Saxena]

I couldn't stop myself from pausing the video! I watched it for 43 mins straight

[@HamHamT]

Indian pride

[@xxyyzz8464]

Lot of wisdom and bright guys, but why do I feel like I need to shower after listening to half of these guys?

[@benamdii1715]

And all this is for free! Thank you!

[@carsonpalmer8444]

Thank you!

[@entertainmentlife1917]

Great !!!

[@vaibhavkumar38]

Awesome!

[@dzakysastra]

fantastic

[@pypushpayadav]

great experience

[@jayant9151]

Outsourcing companies are good to start

[@nayanaAdassuriya]

wonderful lecture

[@cnovice]

Thanks a lot

[@shannonnefra9738]

👏🏾♥️

[@scotchandstocks]

Very nice

[@brunoribaric9683]

Profound

[@officergregorystevens5765]

Good lecturelol sorry I posted something about Indian astrology here by mistake , just removed it..

[@nameonline]

the buck makes a stop with this guy

[@sachiandcocoy5228]

Why we need investors if we have kr already capital for small business?

[@narendrapandey9946]

good

[@cristoballyon7197]

study and understand to customer

[@HamHamT]

The first student got roasted

[@mahjuja744]

GOOD VIDEO

[@andressasilva858]

Thanks i’m front Brazil

[@appleifc]

Good

[@IsaOscar]

23:56 Thought it was Big Ed learning about marketing there)))

[@pamsb7081]

Same hahahah

[@delalias5754]

Why is bobs part cut out ?

[@HamHamT]

Maybe he was too boring

[@lindsaychambers]

Just refreshing from my old college days.. but a sure fire way to not sell to anybody Is he an adult call other adults children with Racial slurs and then make them feel their life is danger because other people are throwing “shade” which if you’ve listened to shade isn’t a great way to sell oneself to a larger market then wonder why a mass amount of public no like you.. Just some good business advice there guys.. especially in a capitalist environment..

[@PrinceKumar-hh6yn]

Three Ys r the beginner questions, entrepreneurs need to work in the beginning...

[@waitingyeung2546]

55:52

[@hui975]

1:11:05

[@arrowb3408]

It is so true for what our guest said- once you got the professional job, people think you are smart and handsome even you wear rag and bone style with homeless like long hair. Hahaha.......So true. Still look different from the bums.....Hahaha....STF

[@hui975]

12:00

[@glopesmartins]

Tough crowd, jeez...

[@HamHamT]

Prof was roasting the students

[@HelmuthLammer]

😂 You don't need to be smart. You don't need to be good looking. You don't need to get rich. If you have customers, people will think you're smart, you will make money, and if you make enough money, they'll think you're good looking.

[@aguy3203]

Bob Jones lol whitest name ever

[@monotheist..]

brokeness what we fix oportunity important and unique blac and white customer prioirty cuz they busy already Agenda: • Introduction: tell me what you're working on • TIl try to provide a few hot tips to • Find your customers • Succeed with your business • Two examples of product launches • Lessons • That you've learned [ That I hope I've learned • Your turn; Conclusion something value

[@monotheist..]

find your customer cluster of customer cluster of customer find your customer mvs mvp something of value and solution and leverage Agenda: • Introduction: tell me what you're working on • TIl try to provide a few hot tips to • Find your customers • Succeed with your business • Two examples of product launches • Lessons • That you've learned • That I hope I've learned • Your turn; Conclusion

[@Adhyankendera]

good