a softer way will be to add competition and alternative choice to the mix (instead of beer ban) e.g Import numerous Bubble Tea and traditional (healthy) tea shop.... while government cut the tax on as a promotion (aka indirect price fixing) Fruit tea shop also works... the tsar and the late USSR both kind of collapse after doing what is right for the nation in the long term which makes it difficult for anyone who wants to hold on to power to want to repeat it.