Storytelling and Attention: Pay Attention to What You're Paying Attention To

Our spiritual lives and our faith often center around the stories we embrace. Attention plays a pivotal role in our stories. What we choose to focus on plays a significant role in shaping our reality. Attention, specifically what we pay attention to, shapes our relationship with Jesus and our journey of faith. There is a profound connection between our attention and the stories we tell ourselves and others, and the impact of these stories on our neuroscience, mental health, and spiritual lives.
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Zach Leighton is the Principal Creative at Reliant Creative, a digital marketing agency for Christian nonprofits and churches. He’s worked in the Christian nonprofit and church space for over a decade and his passion for storytelling is surpassed only by his love for Jesus Christ and his desire to see His Kingdom come. Revelation 12:11 tells us that the blood of the Lamb, and the word of their testimony is what will conquer “him.” And yet, very little of the content the Church is currently creating is story and testimony.
“He who controls the narrative controls the culture.” If we want to have a say in culture, we must lead with story and narrative first.
Church, it’s time to start using story and narrative to our advantage. Our stories are the greatest tool we have, the greatest tool for inspiring people to action, for emotionally engaging a lost world. We have the greatest stories ever told! Death to live transformation. Let’s start testifying of his redemptive work in our lives and the lives of His people.
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