Style Theory: Don’t WASTE Your Money on Color Changing Clothes! (Viral TikTok)

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We’ve all seen the “TikTok Made Me Buy It” and “Viral TikTok Products” videos, and as we know there are some WEIRD TikTok products. But some of the recent strangest are the ph5 color changing dress and Nike Air Force 1 uv activated shoes! Mia Maples, HopeScope, Izzipoopi, and other influencers have all given their SHOCKED reactions to the products. But today we want to ask how this MAGIC actually works and… is it even worth it?
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Credits:
Writers: Matthew Patrick, Amy Roberts, and Mike Keenan (The Pokémon Biologist)
Editors: Dom Sealion, Dan "Cybert" Seibert, Koen Verhagen, and Pedro Freitas
Assistant Editor: AlyssaBeCrazy
Sound Designer: Yosi Berman
Thumbnail Artist: DasGnomo
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#ViralDress #TikTokProducts #ph5 #TikTok #ColorChanging #Clothes #ViralTikTok #TikTokBeauty #UVLight #BeautyTips #Dress #Theory #StyleTheory #Matpat

[@crazytiger6]

It’d be funny if they managed to make a dress that went from black and blue to white and gold in the sunlight

[@m_artroom]

Can they color change it from laurel to yanny as well?

[@swiatowidciesslak6249]

Asesome idea. ;-)

[@chillidog1988]

is this the reference to that one photo where the internet was all up in arms about yesterday?

[@sylvy16]

@@chillidog1988 i’m pretty sure. also it wasn’t yesterday it was almost a decade back.

[@profealrescate-negocios9092]

​@@sylvy16 omg, I thought it was an exaggerated comment, but then I realized. Man, I forgot my uni times!

[@MozartTheGOAT]

MatPat takes TikTok more seriously than I take my musical compositions

[@Le_Talent]

​@МеаtСаnуоn 🅥 yes it was the one 😀😀👍👍

[@Roz_Artz]

Lol😂

[@LandO73420]

Bro, when will the next concerto come out? I'm tired of waiting!!

[@vipprincess5770]

Lmaoooo

[@from-wz2cq]

When u dropping a new album

[@DaveKing19836]

In the eighties and early nineties we called it hypercolor and it was a well-known fact that it didn't last very long. It wore out too quickly

[@krisztianunpronounceable]

I was just gonna say that! 😄

[@stephenoakley9724]

I was waiting for MatPat to mention that this is decades old tech! We had a couple of tees in the early 90s that were I think Umbro brand.

[@stephenoakley9724]

@@psephi411 maybe, but in the summer it was indistinguishable magic to the small child that I was.

[@DaveKing19836]

@@psephi411 correct!

[@CJBurgandy]

I also had hypercolor shirts as a kid lol

[@sabbijelly]

Style theory idea: what is the logic behind making perfume ads the most RANDOM ads ever? Like they never have anything to do with the perfume they’re selling 😭

[@jostewart3192]

I would love to see what matpat and the theorist gang have to say about this, however I’m pretty sure they do it to sell a lifestyle/a feeling. But would love to hear more

[@BellaDouglas-tq7pe]

What in the world are the men's cologne names, "cool sport" "savage" like . Huh

[@elmotheelder1262]

Exactly! The perfume ads are just a woman walking through fire on a beach with a VO saying how she is unique and unstoppable.

[@spencerwarren8302]

There is a reason! You ever tried describing color to a blind person? That's what those ads are doing. They're trying to describe a smell using only visuals. It's basically impossible to do that though so the ad instead tries to convince you it's so cool you just have to experience it yourself. There isn't really a better alternative unfortunately, as an actual description of the smell would be a lot less enticing.

[@jaydenklaus]

Yes! I see those commercials and I'm like, "How is Timothee Chalamet staring into the camera supposed to make me want to buy some cologne?"

[@MorningDusk7734]

I feel old when Del Sol isn't in the public conscious anymore. We've already had crappy color changing novelty t-shirts and we loved it.

[@Dkgow]

I just commented the same thing that Del Sol been doing this for decades and "now" it's "Main stream"

[@imaginefun13]

Me with my 15 year old del sol nail polish 😂

[@eacalvert]

I went to post this but I see someone else is also a connoisseur of fine clothing

[@desireedavenport8653]

@@imaginefun13oh my gosh the nail polish! I begged my mom to buy it for me and I kept them for YEARS

[@AniMonsterGames]

It was fun going to Mackinac Island and seeing Del Sol - I saw this episode and thought "??? There's an entire store of this stuff. I went there *over 10 years ago*" Sadly my color changing flip flops got caught in the teething period of a puppy, but they were fun while I had them.

[@shiningstar737]

When I was in 4th grade 15 years ago I had a shirt that changed while I was outside, man did I think it was cool. A classmate asked if I had changed because she was sure I had a black & white on me earlier today and not a vibrant colorful one. Her jaw dropped when I showed her that it had changed before going out again, it was awesome

[@mica4977]

Would have been so cool to see in class!

[@sorasong9708]

I graduated high school 12 years ago and I've been even more miserable ever since.

[@garystinten9339]

​@@sorasong9708 I hear that.

[@Salena905]

Yeah very cool 😎 ,and you probably didn't have to spend as much as these clothes are priced either.

[@sorasong9708]

@@garystinten9339 I wish I could redo my high school years only better.

[@paulapearlman]

I remember going on a cruise to Alaska as a little kid in the early 2000s and my mom getting a sweatshirt that had these color changing flowers embroidered on the sleeves. I found it years later and it still worked because it was in the back of a closet for a decade lol

[@Tyuf_]

can we all agree that "not the brightest idea" is one of the smoothest play on words MatPat and the team have ever written

[@naomilangevin3944]

15 or so years ago, color changing clothes and especially nail polish and other small items, were sold in every tourist trap store when I went on a Caribbean Cruise. The tech must have gotten much better if they became big now instead of then

[@Dkgow]

Nah it just wasn't "fashionable" until recent.

[@davidgoldrock7264]

I see one potential for these: wedding dresses Looking white in the ceremony, changing to party colors under uv light on the dancing floor And they don't need to survive for long, because they are for weddings

[@swiatowidciesslak6249]

Great idea. I agree.

[@SpringStarFangirl]

That's actually pretty genius! I love that idea.

[@-alovelygaycat-]

I absolutely love this idea!! It sounds so pretty!

[@kareningram6093]

Ohh, that's a great idea!

[@dubblebubbletoilandtrouble6646]

Ok but like I actually love this! You could even print a message on the train or something

[@carpevinum8645]

In Australia: in the 90s, as a part of the sun safety education program, we had badges with little UV colour change cloth patches to remind us to put on sunscreen, if it changed colour you needed sunscreen (even worked on cloudy days 😉).

[@ultimatevenom11]

It's actually very impressive that team theorist can think of a new style theory every week

[@starjkurage]

It's impressive he can come up with 4 different theories each week

[@Cocoaben]

don't forget all the suggestions and ideas from his team and fanbase

[@soniaoberoi7959]

Well he has a team, the ideas come from them as much as him

[@fizzy69o.0]

I'm pretty sure they prepare most of their theories in advance instead of the same week when they post those theories. I assume they prepared at least a dozen theories before this channel even started

[@ultimatevenom11]

@@fizzy69o.0 i know, but it's still impressive

[@jonatanmonsalve11]

As long as TikTok exists, the Theorists Team will *never* run out of content for Style and Food Theorists

[@lyndawolf7532]

Bad news if Montana starts trending then.

[@vivalanina]

In the 90s, they had temperature changing clothes. GMM had some temp changing merch and that tshirt has worked for years and multiple washes.

[@Kaalyn_HOW]

Immediately thought of GMM, and that seems to have panned out great!

[@FadedPixel]

I remember when Mattel made a cool line of Hotwheels with thermochromic paint, they called them "Color Shifters."

[@Barnowl65]

The moral of the story is to never pay attention to TikTok when it comes to fashion. Or food. Or anything, really.

[@EnbyGaemer2005]

I dunno the BookTok side seems to be getting kids reading more so I'm on board with that at least.

[@Astrophel24]

@@EnbyGaemer2005 What are they reading?

[@LRM12o8]

Just never pay attention to TikTok, period. I guarantee you won't miss a thing! The .01% of TikTok posts that are actually interesting or relevant always get reuploaded to KZbin, Instagram & co and appear in your friends' status posts or get sent to you directly anyway.

[@EnbyGaemer2005]

@@Astrophel24 A lot of Sara J. Maas and Collen Hoover.

[@Astrophel24]

@@EnbyGaemer2005 Ahh.. I see. A bit disappointed in booktok ngl...

[@ExplodingSteve]

9:29 funny how the head editor didn’t turn to dust

[@Peepsaregreat]

EYYY A NEW STYLE THEORY

[@Republic-A-Mapper]

Double bot

[@Peepsaregreat]

DAMMIT

[@ThatSentinel]

@МеаtСаnуоn 🅥 why did that fool me for a second, damn

[@williamplayzgames8613]

yeah that happens every week

[@weotu]

The best use of this was a t-shirt I got years ago from Universal Studios. It used normal ink that matched the energized color to depict the Marauder's Map then in the sun, little footprints would appear on the map lol. Hard to judge the cost since everything from the Orlando parks costs like, 3x a normal store

[@TheCoolCookieKitchen]

I had T-shirts from tourist shops and nail polish as a teenager that transition in the sunlight…. That was the 90s… I guess everything repeats itself.

[@s78_-8_al-85ch]

I really want to know how practical Roman clothing was- I have no clue why, but I feel like that would be a cool style theory video :/

[@Sofficial1113]

4:22 never expected a monster high collab but, I'm here for it

[@user-hk9ry1ky1u]

I got a light activated color-changing shirt on vacation once when I was a kid. It lasted for several years! I wonder what that company did differently.

[@chronically_btch]

me too! mine was from some nature preserve and had birds on it. I wore it probably once a week for years and it continued to work. only got rid of it because I spilled spaghetti sauce on it and it stained too badly to clean. :(

[@determineddaaf3]

Makes me wonder if part of the temporarity of these products has to do with planned obsolence and/or fast-fashion.

[@Cookiekopter]

​@@determineddaaf3 i honestly doubt that especially because 12h lifespan is too extreme and the lifelong guarantee that some of the shops offer

[@Helmet_412]

I love the dnd refrence at 2:42

[@manifestedbeauty]

Thinking about how when Style Theory was first announced, I scoffed at it.. now here we are, Mat's saving me money AND I totally grasp the concept of this channel now. 😅 sorry it took so long Mat.

[@mahapatrasohamm]

Later is better than never

[@justina.6769]

I remember growing up in the 80s we had those color changing t-shirts called Hypercolor and it was all the rage. Too bad it was a 1 hit wonder and this probably will be too, but it is nice to see they are trying to bring back the technology again because reminiscing about the old days is fun 😂

[@FellaSimpleton]

Style fan theory: What is the most optimal gaming clothing, reducing of sweat, most comfortable ect.

[@Falcodrin]

you wear clothing while gaming?

[@stephenoakley9724]

It would just be an #ad for @Markiplier's clothing brand.

[@sapphireshineauthor]

@@stephenoakley9724 it would be pretty funny to see Mat make an episode because Mark sponsored him XD

[@user-bf7rz1hv2r]

@@Falcodrin bro what

[@audreybourgeois4626]

My mom loves color changing nail polish in the summer. It works really well because you keep the bottle somewhere cool and dark, then the little bit you put on your nails only has to keep working for a few weeks until it's removed.

[@sparklefulpaladin]

As someone who has used transition lenses, they don't last that long, unfortunately. My current glasses are "transition lenses", but they don't get dark at all in the bright sunlight anymore and they're only two years old.

[@lyracra4873]

I remember having a color changing shirt when I was about 6. When my dad showed me how it changed, my mind was blown. I loved that shirt and it's still probably in the back of my closet.

[@mike67439]

i remember buying shirts like this back in the early 2000s from a store called del sol that preyed on all the cruise ship customers like crazy

[@yasao_art]

This reminds me so, so much of the doll I had when I was little. It was a Disney's Pocahontas one, with a color changing dress. When exposed to sunlight, colorful leaves would appear on the fabric. It felt like magic to me back then.

[@adelaide421]

You should 100% shell out the money to make 5 of those arg hoodies and send them to 4 of your favorite youtubers and 1 to Sean Evans because he still won't have you on hot ones.

[@sxatcychan1988]

Matpat: Today, I'm gonna prove to you why these UV activated outfits might not be such a bright idea. Anybody who's ever bought anything from Del Sol: We already know.

[@Freakadog]

Yes! Haven't thought of Del Sol in forever!

[@sxatcychan1988]

@@Freakadog there's still one active in Las Vegas, so the franchise isn't dead yet.

[@C4ndyC4d3t]

Why you shouldn't waste money on color-changing clothes: Matpat will release all his colored jackets soon

[@belckroz1952]

No no he's a got a point

[@argonile2344]

Just because you edited I’m going to dislike, I’m too lazy to post it on r/awardspeechedits

[@sorasong9708]

Now those Likes seem less earned.

[@chaos25201]

Two ideas for Style Theory, what is the best Halloween costume, and how hot/impractical/dangerous are mascot (animatronic) suits.

[@danielsantiagourtado3430]

This channel slaps so much harder than i ever thought it would! And im not even inti fashion!🎉🎉🎉🎉🎉

[@chillidog1988]

I agree, MatPat is pretty freaking awesome.

[@bubbledoubletrouble]

Funny thing is, I remember buying a UV reactive tee several years ago from Threadless. It was $15 (or whatever their standard price was back then) and lasted for quite a while. The colors weren’t quite so bright though.

[@mwitchb]

That would’ve been such a cool thing for sad beige babies. The parents see beige indoors, and when the kids are out they get to experience colours.

[@Rush4th222]

4:36 I HAD THAT LIGHTNING MCQUEEN

[@BlahajOfficaI]

SAME

[@thegame-o-saurus]

It’s too late, I already got a colour changing Jurassic Park shirt😭

[@JackTrahanOfficial]

You can color change cloths??? Oooooo

[@RubyPawsDoodles]

Lol

[@Alli495]

U first

[@Sylfa]

You can layer photochromic dyes, so you have a dark colour as base and then in sunlight the previously transparent top layer changes to another colour, hiding the underlying layer. Does require a transparent top layer though, so its not exactly going to become cheaper like that. But it should be possible to make some non-drab base layer. Once the interest in the drab-fab colour change dies down enough I suppose.

[@neutralweird]

might not be great for casual wear but seems like a fun day date outfit. can switch from formal to garden party real fast.

[@teamboobooseth1]

I remember having photochromic bracelets as a kid (the beads became colorful when in the sun)…..the beads normally were like a opaque whitish/grayish color I think.

[@666_cthulhu]

yeah that’s how i knew the plain white-beige clothes at that fashion show weren’t just whitish for demonstration purposes - it’s a limitation. my sibling and i made bracelets out of color-changing pony beads at a nearby nature reserve when we were little and they were always the same cloudy/slightly translucent white color. it’s a cute little gimmick for kids and special events, but i definitely don’t expect to see a fashion revolution just because of these photochromic dyes. they’re just too limited imo ¯\_(ツ)_/¯ although i did see a really cool idea for them in another comment: wedding dresses that stay white during an indoor ceremony, then change color during an outdoor reception or one w/ blacklights. it would be a fun party trick in the moment, and even after the dye stops working, you’d still be left with a traditional white dress to keep with your other sentimental items, pass on to your kids, or give to some other bride-to-be who either can’t or doesn’t want to drop thousands of dollars on a garment they’ll only use once XD

[@shawnheatherly]

For how expensive it is, it's absurd how short their lifespan is. I can see this being cool in the future, it's just too soon.

[@Kevin-rx7lm]

Would be cool to see how big-budget musical theatre productions might incorporate it into costume design for on-stage rapid costume changes

[@ThatSoddingGamer]

I had a thermochromic shirt years back. It lasted a while, but eventually it stopped working properly. I don't know how much it was (I was a young teen I think, someone bought it for me), but the equivalent of $50 in today's money sounds about right, as I can't imagine anyone in my family wasting more than that on a novelty shirt.

[@GKXPress]

I've literally had a color changing shirt for 10+ years. Why is this just now a thing that's blowing up?

[@wildstarr]

And I had Hypercolor color changing clothes in the 80s and 90s.

[@YesBen-ni8xp]

Hi MatPat you are amazing keep doing what you are doing

[@cryskingwiththetankfromMSpaint]

Yee

[@ivensenI]

think of a future where you can buy one dress for multiple occasions, like if your out in the sun you have a pretty summer dress, and when in a dark night club or bar, you have a cool vibrant dress and didn't have to change.

[@Squidles_64]

You hit me with a nostalgia bomb at 4:40 because I've seen that ad before!

[@DOGGY-]

0:01 hello timed users

[@holahola-ym1xv]

bene ciao amico come stai? bene spero di avere una bella giornata

[@Tonypollyoly]

I laughted when matpat said we'd go outside if an arg jacket had clues that needed to be exposed to sunlight. Like im pretty sure we'd leave the jacket outside and come back for it later lol

[@midnightodellewest1999]

I think a profitable application of this could be for wedding dresses. They’re typically white, typically worn only once, and would look really cool for an outdoor wedding

[@GinervaWeasleyPotter]

I have a colour changing shirt from 15 years ago. The great part about it is that is only colour changing on the butterflies on the top. So it’s already a default white top with a fun design, the butterflies just get bright and colourful in the daylight

[@lunadremurr9947]

Glad to see the other commenters also pointing out that we've had nail polish and toys like this for years

[@thanosdon256realchanel3]

Epic video! Never fails to impress.

[@90spiderbros]

I just love Matpat's videos so much and his narration is amazing.

[@duckcoco7255]

THE MOON REFLECTS THE SUNS LIGHT LOOK AT 5:30

[@xiaomain6973]

man mat never dissapoints us

[@5occergirl45]

I remember when I was younger, I had this color changing nail polish that went from silver to hot pink and I thought it was the coolest thing ever. While it took a while to change (like 5-10 minutes), I never noticed it stop changing before I chipped it all off.

[@ariana_208]

They’ve had color changing shirts forever at any tourist location. Monterey And San Francisco have had these for years

[@hotmessexpress1030]

I think some of the water activate dyes like you have for kids toys would be a really cool concept for a rain jacket :)

[@Blxnk-df9ty]

Amazing how they keep producing these amazing videos consistently❤❤

[@darthhugo9060]

Me: Wants to get LITERAL COLOUR CHANGING CLOTHES. Matpat: This is why colour changing clothes are bad for you.

[@CaitlinDoesStuff748]

If i was to get a white colour changing dress lets just say its not gonna change often

[@HazelloQWQ]

I love how we need theories on clothes💀

[@grimm337]

Ong 💀

[@AverageGT]

I am Second

[@JackTrahanOfficial]

You are!!!!!!!!!!!!!

[@KarmaVile]

I honestly love your videos. I just love knowing new things in this world. Especially videos about the human body.

[@sarahwilkinson7816]

I love style theory! And this video was so cool! I had never heard of color changing clothes.

[@foxpatternedferret476]

Dang this is the earliest I've been! Awesome video!

[@spyrothetimelord]

I love when the fashion industry evolves. My question here would be... how do you wash them appropriately? Like, as a base they're white and cream and beige. If they get stained I'm assuming you can't use bleach on them lol MatPat, please do an episode on outfit swaps! Not necessarily like in those circus/magic/etc shows. I remember once seeing a skirt a girl made for the premiere of the Batman vs Superman movie where it started off with one, she twirled and it changed to the next, and finally twirled again and it became Wonder Woman themed. It was very cool and learning the "science" behind those techniques might be interesting to cover!

[@DesMuttYS]

I remember when I was young (like, 8 or so?), we got some clothes that reacted when you got them wet with cold water. I believe that it was blue by default, but turned pinkish when wet, but I might have it backwards. It was neat at first, but lost the novelty quickly. Then, at some point it stopped working. Although, with that, it at least stayed colorful after, as opposed to the photochromatic dyes.

[@kuromiLayfe]

think when combined/woven in with regular fabric this can be pretty cool as the regular fabric can be any accessible dye while the beige from the UV reactive fibers could be used as a special kind of hidden message on the clothes or a branding.. especially in the clubscene or rave scene

[@mica4977]

Earlier this year I bought a cute Axolotl shirt that has the Axolotl change color (turns purple-ish) while in the sun. Could see them making other animals like a chameleon or even normal animals that all blend together while neutral but that each pop out once out in the sun. Like a "spot the hidden animals" style shirt that shows the answers once you go out

[@deepmcs2669]

I was on the fence when style theory came out but now I'm so glad that it did. MatPat has the best job!

[@vpenguin333]

I remember back in the 90s/early 00s having a few shirts that were color changing with the sun. They were so much fun, but they never lasted a full summer. Shame they haven't gotten much better in the decades since.

[@ItzKiwiPlays]

i honestly love this channel , i was so happy when it came out lol

[@catholiccontriversy]

6:42 I had a del sole color changing shirt as a teen, that made a map of the world change colors. There's another thing that will ruin the colors, bleach.

[@noirakita428]

The sun changing clothes' colors was such a big thing in the late 80's/ early '90's. I had a few tees that did it.

[@KiGeprak]

I really love the future implementation ideas MatPat said in the end, especially the ARG one. Nice content!

[@ShannynBourke]

I have a blacklight tattoo that I got 3 years ago and yeeaahh it faded QUICK. It does still react, but nowhere near as much as it used to. Would definitely be interested in an ep on tatts like that 👀

[@nomn0mnomnon2]

i love style theory, its my new favourite channel

[@5occergirl45]

I’m amazed that the team can release a new theory on 4 different channels every week! (I also haven’t ever been this early to a video!)

[@darreldupit]

Hypercolor shirts back in late 80's/early 90's. I was geeked when i got one for my birthday and looked forward to wearing it on the first day school

[@Velgeiss]

I remember, about a decade ago, getting a pair of silver/gray sunglasses that became bright blue in the sun, at least they look nice normally too

[@haloo_haybay]

I’ve had two bottles of uv activated nail polish since 2013. A theory on the expiration date of nail varnish would definitely be interesting.

[@Only-Joya]

I don’t know why, but the moment you explained that we could never imagine all the colors there actually are, my brain broke

[@Cherrytree666]

It’s so nice to see a new style theory video

[@fabricdragon]

i like your ideas! incidentally color change threads were available in quilt shops for embroidery designs... oh gosh, in the 80s or 90s? but yeah, they dont last that long

[@axel8912]

I was completely ready for a new theorist merch line with that suntime-loadingbar shirt and arg hoodie

[@SylviaMoonbeam1127]

glad you mentioned Del Sol. I love their products, and have had them for years

[@VoiceAndLight]

Hypercolor did this in the 90's on Tee shirts...Haven't thought of them in years!

[@bugzyde5887]

Can't wait for the shaving épisode And please again PLEASE an episode hair, how to take Care of them, prevent baldness ect

[@authorlacey]

Thanks for shining some light on the situation Mat Pat!

[@holykebabempire]

The color changing hotwheels car that's been sitting on my desk for 15 years: "Look what they need to do to mimic a fraction of our power"

[@antomie]

Haha they sell tourist shirt with that too. Uv activated logos and stuff. Never knew how long they'd last though

[@JeanLucCanas]

I remember getting shirts that did something like that when I was young like in 2000. There was a huge store that sold them in downtown San Antonio.

[@michaelkelleypoetry]

7:00 - Um, Matt, blasting it off into outer space will just make it deteriorate faster as there is much more UV light up there that doesn't even make it to earth because of the atmosphere.

[@ShlokParab]

Yes! Someone

[@trinityblake490]

I remember a doll colector i watch had a set of color change dolls that eventually stopped working. Figured that would be the catch.