Rory Sutherland: Perspective is everything

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TED

TED

Күн бұрын

Пікірлер: 670
@Papriqa
@Papriqa 2 ай бұрын
I’m so glad Rory is blowing up on social media this year
@TheElectrikCypher
@TheElectrikCypher 2 ай бұрын
Yes, how have I never heard of him before?!
@orsike192
@orsike192 2 ай бұрын
so you knew about him from before
@abelhox1920
@abelhox1920 2 ай бұрын
Who is this guy
@Jonnyturboable
@Jonnyturboable 2 ай бұрын
@@abelhox1920
@Jonnyturboable
@Jonnyturboable 2 ай бұрын
I watched a few shorts with him on and everything he said was spot on, Really good observations and analysis 👌👌
@simonlawrencesings
@simonlawrencesings 2 ай бұрын
I only discovered Rory this year (2024) and now I'm obsessed and must find ALL his talks/interviews! 🤣
@Amorfati536
@Amorfati536 2 ай бұрын
Same here!
@oxygenkiosk
@oxygenkiosk 2 ай бұрын
Same here, the hero I didn't know I was looking for.
@_._Satan_._X
@_._Satan_._X Ай бұрын
I'm from 2012 can you let me know what's after this?
@veritas1177
@veritas1177 Ай бұрын
Yes
@krishnayogi
@krishnayogi Ай бұрын
same here
@lorrainebaggaley8367
@lorrainebaggaley8367 2 ай бұрын
I don't know why I hadn't found Rory until now. His delivery style is amazing!
@tonybologna1234
@tonybologna1234 Ай бұрын
Imagine getting drunk in a pub with Rory, what a legend ❤😂
@HMuny55
@HMuny55 2 ай бұрын
wow this makes me nostalgic for back when ted talks were new and exciting
@chrispark6497
@chrispark6497 9 ай бұрын
Extremely underated, people all over the world will hopefully keep this in mind for eons.
@KevinWallis-Eade
@KevinWallis-Eade 10 жыл бұрын
I have met Rory and seen him speak live. He is a powerhouse of creative thought. This and other videos of his are well worth watching for anyone interested in creating great customer relationships.
@jeffsergeant
@jeffsergeant 10 жыл бұрын
"Things are not what they are, they are what we think they are" very Zen :)
@IsitReallyrealreally
@IsitReallyrealreally 4 ай бұрын
~ explains woke culture
@come2arjun8
@come2arjun8 4 ай бұрын
think it’s more to do with perceived value rather than the utility
@WinterandNoodle
@WinterandNoodle 3 ай бұрын
@@IsitReallyrealreally It explains the cultness obbession of bots like you, is the woke in the room with us?
@dennykeaton9701
@dennykeaton9701 2 ай бұрын
​@@WinterandNoodle It has now entered the room.
@dipankar_terry
@dipankar_terry 2 ай бұрын
Things are not what we think they are, they are what they are. 😊
@kentpartybus1590
@kentpartybus1590 10 жыл бұрын
Really enjoyed this. One of those rare Ted Talks you wish we're twice as long, points well backed up too
@sarahbaybordi711
@sarahbaybordi711 4 жыл бұрын
I wasn't ready for it to be over. I have a feeling he knows how to improve and virtually fix most of the things.
@ernestoppetit7638
@ernestoppetit7638 3 жыл бұрын
He's got a book out now called Alchemy
@bruno_nwogu
@bruno_nwogu 2 жыл бұрын
Jeez! I literally said “there has to be more of this”
@vincepeterson4113
@vincepeterson4113 3 ай бұрын
Late to the party but I agree. I’m going down a Rory Sutherland rabbit hole and it’s going to be a blast.
@syddiallo
@syddiallo 10 жыл бұрын
He has a british accent, so i believe he's smart and knows what he's talking about.
@jeff7775
@jeff7775 8 жыл бұрын
Pre-Brexit perception. Now I hear a Brit accent and fear isolationist cluelessness and mass grumpy irrationality (and we return to perception: deep philosopher or friendless idiot?)
@nathantomaneng7259
@nathantomaneng7259 7 жыл бұрын
jeff7775 well your perspective on Britain's situation and of the EU might have been influenced by mainstream media :P
@mrsandman4397
@mrsandman4397 5 жыл бұрын
This damn Brexit fiasco threatens how us Brits are ever likely to be seen as we ought but now we are seen as isolationist racists, incapable of resolving political differences.
@Medietos
@Medietos 5 жыл бұрын
@@mrsandman4397 :I have been too mobbed by authorities, withheld the assistence and treatment I need and have the right to, they broke my bad health down and gave me new illnesses, and even took my humble home and life savings, tiny sick pension , so I haven't been able to learn big politics. Seen that, I still find it good that some countries have the courage and independence to say yes to nations' supremacy and self-rule. Ppl are always thinking all sorts of things, whether we do as some want or not, and we can't please everyone. And ppl often have opinions without first gaining knowledge and foundation for it. Truth and goodness is not held by the majority, just saying. Stay courageous!
@stephensersha647
@stephensersha647 4 жыл бұрын
@@mrsandman4397 Brexit shows that there are still a great number of people in your country that still retain value for an individual identity and control as a country instead of submitting to a EU hive mind. It's ok to recognize that whats good for the UK isn't necessarily what's good for France, Italy, etc... The EU robs you of much of that decision making, and it's very understandable that your country's decisions should ultimately be decided by no one else other than by people of your own country. Only the main stream media rhetoric pushes the narrative that Brexit isolationist, racist, or otherwise. I would like to think that most people are rational enough that they aren't negatively judging you over Brexit, unless they buy into the false narrative.
@LionElAton
@LionElAton 3 жыл бұрын
One of the greatest TED talks of all time. Excellent.
@MrSonnyProductions
@MrSonnyProductions Ай бұрын
People for years have recommended authors to me, ted talkers to follow, books to read, and speeches to listen to, and I have never once connected with anyone. I found Rory randomly this year, and he's the only person's ideas I am intrigued by.
@Knuckle_Sandwich_Hand_Wraps
@Knuckle_Sandwich_Hand_Wraps Ай бұрын
Listen to his audio book Alchemy. It’s brilliant, it’s even him reading it.
@MrSonnyProductions
@MrSonnyProductions Ай бұрын
@Knuckle_Sandwich_Hand_Wraps I'll have a look this evening thanks for the recommendation 🤜🏻🤛🏽
@ThatOneDudeNick
@ThatOneDudeNick 2 ай бұрын
Oh, I can watch this without dramatic music over it in 1 minute clips?
@NicolasUnger
@NicolasUnger 13 күн бұрын
Yeah right? 😂 Why do all his clips in shorts have dramatic music on top?
@ramnathan1683
@ramnathan1683 2 жыл бұрын
One of the amazing TED talks, I have watched this over and over again, and every time I pick up some new nuances.
@_LoFi_Mania_
@_LoFi_Mania_ Жыл бұрын
Has it helped you with real life things and if so could give some examples?
@nofood1
@nofood1 5 жыл бұрын
Its like reading a book in 18 minutes. Legendary TedTalk this one!!
@aprilhisey4794
@aprilhisey4794 5 жыл бұрын
you are right
@TrevorAcy
@TrevorAcy 11 жыл бұрын
I believe Rory's point was in line with his "year off" comment instead of calling it unemployed. He didn't mean the unemployed Thai people in Thailand; he meant an English person travelling abroad by choice (to Thailand) instead of being unemployed in England.
@jackbrown6486
@jackbrown6486 2 ай бұрын
Discovered this gentleman today. 👌
@Knuckle_Sandwich_Hand_Wraps
@Knuckle_Sandwich_Hand_Wraps Ай бұрын
Get his book Alchemy, it’s him reading it and it’s very good.
@justinwolz4932
@justinwolz4932 3 ай бұрын
First heard Rory on Alex O'Connor podcast. Fascinating dude. Seems like he would be a blast to hang out with.
@Larry21924
@Larry21924 10 ай бұрын
This is sheer brilliance. I found something with a similar message, and it was beyond words. "Your Body Your Temple" by Sophia Wintergreen
@markcooper7212
@markcooper7212 10 жыл бұрын
Absolutely brilliant talk on perception v reality. Incredibly thought provoking
@leonhind5565
@leonhind5565 9 жыл бұрын
i liked the bit about smoking at the window ( philosipher ? )
@syrop26
@syrop26 6 жыл бұрын
Do you really need to listen to an idiot promoting smoking and encouraging torturing dogs with electric shocks?
@221b-Maker-Street
@221b-Maker-Street 5 жыл бұрын
@@syrop26 - Clearly you didn't watch the rest of the talk, you might have learned something to your advantage... Also, I'd check your dictionary for a decent definition of the word 'promoting'.
@medievalpepper1832
@medievalpepper1832 4 жыл бұрын
@@221b-Maker-Street don’t bother explaining, this guy most certainly has the wrong *perspective* (pun intended)
@TheLifeTrekker
@TheLifeTrekker 12 жыл бұрын
I love that he uses the ideas so brilliantly put forth by Ludwig von Mises. Rory just focuses on the perception/marketing knowledge. Powerful ideas.
@richardpointer
@richardpointer 7 ай бұрын
I wish I could give this talk two thumbs up!
@jannickbreunis
@jannickbreunis 11 ай бұрын
11 years ago.. Great video.
@Plant_Parenthood
@Plant_Parenthood 10 жыл бұрын
He has a fantastic voice. He should narrate audiobooks!
@matthewgormley8030
@matthewgormley8030 2 ай бұрын
Alchemy by Rory and read by Rory
@davidgncl
@davidgncl 2 ай бұрын
​@matthewgormley8030 just added to my reading list thanks!
@FreaksSpeaks
@FreaksSpeaks Ай бұрын
​@@davidgncllistening list, you mean? 😂
@SuperHeroINTJ
@SuperHeroINTJ 11 жыл бұрын
This video is one of my favourites videos in You Tube. Rory's presentation is amazing. Love to watch it. I've watched it over 10 times. Every time I watch it I pick new things I hadn't pick before. I'm glad he mentioned Ludwig von Mises. I see everyone talking on Mises lately, Peter Thiel also talked about him. I'm happy about the attention the classical economists are getting. It is well deserved.
@blablablablablablablablablbla
@blablablablablablablablablbla 3 ай бұрын
Necro comment here, but Mises is specifically Austrian school, NOT classical. That is the point!
@skylardavis9000
@skylardavis9000 10 жыл бұрын
I agree! I've noticed this is why I love unconventional life hacks. I have pride in the way I do things, not only because it may be slightly more fast (a "technicality"), but simply because I am doing it differently. For instance I came up with a unique way to sort cloths that need to be ironed vs. those not wrinkled. I put all wrinkled cloths hung up one way and all others hooked up the other way. It makes it (slightly) easier to find witch cloths to ignore when picking cloths for the day and which to grab when ironing. However I love this, not because it saves me 10 seconds a week, but because it is a different way of doing things that I can take pride in; I probably wouldn't care about this technique if this was simply taught to me by my parents.
@fudge90
@fudge90 3 жыл бұрын
new life hack: don't bother ironing? save you a few days a year?
@backcountyrpilot
@backcountyrpilot 3 ай бұрын
Jack Reacher just puts his shirt and pants under the mattress and sleeps them flat.
@beaukennedy4618
@beaukennedy4618 Ай бұрын
Rory finna busting through social media like a racing car on a track he truly is the number one star
@michaelinglis8516
@michaelinglis8516 5 жыл бұрын
Great points, it was really interesting to see them incorporated into our daily lives/decisions. Very well put together talk.
@filipediasvilaca45
@filipediasvilaca45 Ай бұрын
Still exactly right 10/2024
@MTLDYLAN
@MTLDYLAN 12 жыл бұрын
“If you stand and stare out of the window, on your own, you’re an antisocial friendless idiot. ... If you stand and stare out of the window, on your own with a cigarette, you’re a fucking philosopher.”
@dogdriver70
@dogdriver70 4 жыл бұрын
if you stand and stare into the window, you're a stalker and she calls the cops.......
@violonic
@violonic 6 ай бұрын
@@dogdriver70 lmaooo. But on a real note, if you stand and stare out the window, you're just appreciating life as it is. The beauty of it all. Theres already too much negativity in this world
@hgcalben8241
@hgcalben8241 3 жыл бұрын
Just read his book In June 2021. Now I'm fascinated with the ideas he's tossing around.
@matthewjay660
@matthewjay660 12 жыл бұрын
Bravo Mr. Sutherland!
@HiddenWen
@HiddenWen 3 жыл бұрын
Enjoyable talk, got the point across without being overly technical and he brought plenty of humor too.
@jamaalrichardson4966
@jamaalrichardson4966 Ай бұрын
Literally jusr heard of this guy today. Mr. Sutheraland, old bean, where have you been all my life?
@Knuckle_Sandwich_Hand_Wraps
@Knuckle_Sandwich_Hand_Wraps Ай бұрын
Listen to his audio book Alchemy, it’s very good and full of stuff like this. It’s even him reading it.
@ligiabuzan9998
@ligiabuzan9998 2 жыл бұрын
absolutely brilliant man!
@lilyfuzz1
@lilyfuzz1 2 ай бұрын
what a great informative interesting speaker ... reminds me of Ken Robinson
@vishaalnarayan123
@vishaalnarayan123 8 жыл бұрын
learned a great deal from this video. Perspective so powerful wow
@kawasakitakashi5634
@kawasakitakashi5634 11 жыл бұрын
Rory Sutherland7s presentation is really great. This makes me better.
@pranjalsingh2294
@pranjalsingh2294 29 күн бұрын
Professor Rory sutherland said all this 1000 times in most of his lectures and videos, I guess the credit should be given where it’s due!!
@rogy2431
@rogy2431 3 жыл бұрын
Best ted talk show ever
@zufwithanf
@zufwithanf 10 жыл бұрын
''you're a fucking philosopher...'' I love this guy :)
@cmichaels9544
@cmichaels9544 Ай бұрын
This man understands his audience and psychology. Great way in starting with a smoking topic in Athens.
@i3atuk484
@i3atuk484 5 жыл бұрын
I could spend days and months only listening to him talking. Guy is amazing
@221b-Maker-Street
@221b-Maker-Street 5 жыл бұрын
I agree. I was thinking the same...
@SpamMouse
@SpamMouse 4 күн бұрын
Thank you.
@madskier50
@madskier50 3 ай бұрын
How nice to hear Rory Sutherland talking back in the days when his delivery wasn't peppered every few seconds with "yahs", "ers", "ums", "kind ofs" and "OKs?" He is so easy to listen to and makes such sense.
@WreckItRolfe
@WreckItRolfe Ай бұрын
I was just thinking about the balance between economy and happiness (psychology) just the other day, then Mr Sutherland starts popping up!
@shazmeister2005
@shazmeister2005 2 ай бұрын
Thank you algorithm, I never knew this guy existed until yesterday!
@Crakenull
@Crakenull 12 жыл бұрын
Best TED talk in a while IMO!
@Donutman-ln4ju
@Donutman-ln4ju 9 ай бұрын
THE BEST TED TALK
@rm5291
@rm5291 11 жыл бұрын
great point.
@bryansmith113
@bryansmith113 5 жыл бұрын
Was looking for a good talk on perspective. Instantly a favorite. Even brought up the Austrian school and praxeology!
@benevolentdictator2315
@benevolentdictator2315 4 жыл бұрын
Very enlightening. This may be the inspiration I needed to rebrand my business using psychology. The overlapping Venn diagrams creates the ideal subset that most wholistically satisfies the the objective. Many times the problem can not be solved by economics or technology, but a spin on perception, the psychological component, may do the trick; cheap. Think of the possibilities of rebranding your business, accordingly, especially if it is in harmony or synergistically improved with the other Venn components. The French are masters at this as they took spoiled grape juice, tree and soil fungus, slimy mollusk slithering about the ground, milk-gone-bad products and dozens of other items that most of us would have classified as disgusting and the French reclassified them as works of culinary art for which we gladly over pay under the guise of increasing the quality of our lives. The De Beers family comes to mind as the consummate capitalist as they created the perceived need while delving the perceived solution while being the sole harvester and purveyor of some geological curiosity with maybe only one logical utility..
@Amorfati536
@Amorfati536 2 ай бұрын
I've learned SO much! Thank you!
@BubbleGumzKorner
@BubbleGumzKorner 2 ай бұрын
I keep seeing clips of his TED talks in explorer shorts, so I decided to come too full video
@user-ey4rc5tu4t
@user-ey4rc5tu4t 5 жыл бұрын
Choose your frame of reference and the perceived value, 17:09 and therefore, the actual value is completely transformed.
@AncientWisdom222
@AncientWisdom222 2 жыл бұрын
Fantastically enlightening.
@Spencerianism
@Spencerianism 12 жыл бұрын
He's not fat, he's well rounded.
@decentb4160
@decentb4160 3 ай бұрын
😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
@lilyfuzz1
@lilyfuzz1 2 ай бұрын
😂
@roberto8650
@roberto8650 2 ай бұрын
This is the kind of robust discussion I was seeking. What a rotund statement.
@HenryFox-w3s
@HenryFox-w3s 2 ай бұрын
You always provide a fresh perspective on things!
@samanthapaitakispp
@samanthapaitakispp 12 жыл бұрын
I agree on his view of a "success" formula which involves a psychological aspect of allowing people to feel as though they have a choice and to also feel good about making a choice (i.e. the bridge). This country would be more successful if that formula were put into place as we rebuild our economy. This was a Great Talk.. Thanks Rory!
@TonyaYbarra-j3q
@TonyaYbarra-j3q 2 ай бұрын
This video helped me see things from a different perspective!
@tahyihpin5834
@tahyihpin5834 4 жыл бұрын
absolute kingslayer
@thasneemish
@thasneemish Жыл бұрын
underrated talk
@raghunandshamarayar1297
@raghunandshamarayar1297 7 жыл бұрын
why doesn't this have a million views!
@delesgames
@delesgames 20 сағат бұрын
It does now
@mrpetermjohnston
@mrpetermjohnston 12 жыл бұрын
Aaaahh my eyes have been opened by your eloquent argument! I shall immediately put down human action straight away and suckle from the teat of the state run economy
@ricardochaparro1533
@ricardochaparro1533 2 ай бұрын
PERCEPTION IS EVERYTHING
@jesseleighgordon33
@jesseleighgordon33 2 жыл бұрын
wow... just wow!
@enlaotrapuntadelmund
@enlaotrapuntadelmund 5 жыл бұрын
Kudos Funny, clever, interesting data with sense of humour to embrace the information , a.pure Ted talk to reach and teach the listeners.
@user-iq2mf3ug6m
@user-iq2mf3ug6m 2 ай бұрын
You provide such valuable perspectives!
@Tosekupoleceu
@Tosekupoleceu 3 жыл бұрын
17:12 few years before it finallly happened this brilliant gay expressed an intuition about the forthcoming brexit and Europe divisions. Really gifted man.
@13thFatima
@13thFatima Ай бұрын
11:00 This would work for my elderly parents.
@samuelgochhayat661
@samuelgochhayat661 2 жыл бұрын
Thank you so much Ted 😊
@DannyGodlewski
@DannyGodlewski 5 жыл бұрын
This was fantastic. Very clear, well organized, & easy to comprehend. His metaphors were spot on as well. Anybody else have an idea of why it was such a good Ted talk besides the reasons I mentioned? I’m trying to figure out ways to Better information, and I was glued to the screen for the whole clip.
@hajime6939
@hajime6939 5 жыл бұрын
Indeed perspective is everything. &he explained it in such ways it amazing work.
@zoomzoom7660
@zoomzoom7660 6 күн бұрын
i love when he draws air in he goes *hhhuuuuhh* every few words!!!
@blaice7365
@blaice7365 10 жыл бұрын
This dude has so many obvious, yet mindbogglingly smart suggestions-it is crazy. I hope no pharma company hears his pill idea though...
@NathanBall18
@NathanBall18 7 жыл бұрын
Blaice people would get their pills mixed up and probably OD and die. Would need to have all the same colour with numbers on them or something.
@syrop26
@syrop26 6 жыл бұрын
Is one of the suggestion torturing two dogs with electric shocks at 3:13?
@studiobencivengamarcusbenc5272
@studiobencivengamarcusbenc5272 5 жыл бұрын
Blaice he promotes placebos so no harm in that
@hishamwadiwadi8765
@hishamwadiwadi8765 12 жыл бұрын
I LOVE TED TALKS THEY´RE SO INSPIRING TO ME...I CAN DO WITHOUT THEM THEY HAVE BEEN LEADING ME TO BE MORE INTELLECTUAL ON MANY STUFFS I DID NOT HAVE THE SLIGHTEST ABOUT...SEE YA GUYS
@tgmg1409
@tgmg1409 2 ай бұрын
Thank you KZbin algorithm for directing me to Mr Sutherland in September 2024 😊
@DaRealFiberOptix
@DaRealFiberOptix 12 жыл бұрын
all around amazing ted talk, I honestly think this might be the very best 1 I have seen. this is why i watch ted, vids like these
@Dead_Ceausescu
@Dead_Ceausescu Ай бұрын
Rory has been chosen by the algorithm 😌
@robertkelliher938
@robertkelliher938 3 жыл бұрын
Been lucky to have attended a few of his talks in Dublin, he's excellent and from talking afterwards a true gent!
@channelname28
@channelname28 12 жыл бұрын
"You're a fucking philosopher". Best line in the whole talk.
@ryanweng3295
@ryanweng3295 4 жыл бұрын
One of the most brilliant TED TALKS I have ever seen!
@marieclairexan
@marieclairexan 12 жыл бұрын
Athinaaaa!! Ted kai stin Ellada!!! Yay!!!
@dooooods
@dooooods 12 жыл бұрын
woe woe woe, i could have listened to this another 30 minutes
@eaglesadekunle7403
@eaglesadekunle7403 5 ай бұрын
I came from 2024 if you're here like this post
@onemorechris
@onemorechris 3 ай бұрын
an old video but apart from the reference to a dvd player, everything is 100% relevant today. almost all of what he said is entirely misunderstood by the general public too.
@blablablablablablablablablbla
@blablablablablablablablablbla 3 ай бұрын
Take your lame pathetic comment and shove it
@donovanscott8401
@donovanscott8401 3 ай бұрын
For some reason KZbin is boosting Rory Sutherland, had no idea who he is/was but looking for his challenge
@FlawedandFragile
@FlawedandFragile 3 ай бұрын
Found him on Facebook
@davidgncl
@davidgncl 2 ай бұрын
​@donovanscott8401 it's not just me then! I did wonder why he was popping up when I'd not searched for him or seen him before AFAIK
@bush1tman
@bush1tman 12 жыл бұрын
This was good. I'll need to watch it again because it was making me think. When I think my mind wanders. When my mind wanders I no longer am listening. I missed about 1/2 of it.
@DaRealFiberOptix
@DaRealFiberOptix 12 жыл бұрын
genius talk, this is why I watch ted
@dreamclassics2507
@dreamclassics2507 3 жыл бұрын
One of the best videos KZbin recommended to me 😁🙌🏼
@EphemeraAeterna
@EphemeraAeterna 12 жыл бұрын
Absolutely brilliant.
@FinallyGotATubeName
@FinallyGotATubeName 12 жыл бұрын
One of the best
@heyJordanParker
@heyJordanParker 2 жыл бұрын
That was excellent. It's still as relevant as it was 10 years ago. I genuinely forgot how amazing some TED talks are!
@Arghira
@Arghira 12 жыл бұрын
Great talk. He reminded me about Christopher Hitchens.
@andrewtenorio
@andrewtenorio 12 жыл бұрын
u could tell by the title that this talk was going to be good
@erkkidreiak6533
@erkkidreiak6533 2 ай бұрын
Old TED talks were awesome.
@navalkumarshukla9447
@navalkumarshukla9447 4 жыл бұрын
He used quite a many practical examples like traffic lights for say. By doing so, he connected with the audience, and changed their perspective about the talk to a completely new level xD.
@brittraney1
@brittraney1 Ай бұрын
I want this man to run the world
@Life_moreabundantly
@Life_moreabundantly 4 жыл бұрын
Brilliant!
@namesurname2968
@namesurname2968 7 жыл бұрын
thx Mr Rory Sutherland , i learned a lot from this lesson.thx for uploading
@thegoodlydragon7452
@thegoodlydragon7452 9 жыл бұрын
Fascinating.
@M1kaTck
@M1kaTck 12 жыл бұрын
one of the best talks !
@supersweetie92
@supersweetie92 10 жыл бұрын
mind-blowing and absolutely amazing. I hope all politicians and economists hear this and think hard about the implications for everyday life.
Rory Sutherland on the Magic of Original Thinking
37:53
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