5 Steps to Building a Personal Brand You Feel Good About | The Way We Work, a TED series

Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar -- and you have the power to shape what it is. Here's how you can create a brand that captures who you are, who you'd like to be and how you want to make an impact on the world.
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#TheWayWeWork

[@hmendesofficial]

Your personal brand is a reflection of you. • The value you provide. • The way you treat others. • The way you perceive the world. It's important to make sure you are in control rather than having others choose for you.

[@japossert]

1. Figure out your goal 2. what do you want to be known for 3. know your audience 4. create a mission statement 5. create your personal brand online (Doesn't seem like 5 steps to me, since 1 and 2 are essentially identical and 5 is "prompt stealing") but 3 useful steps : - A. goal: what do you want to be known for - B. who is your audience - C. create a mission statement

[@andyLS4]

Thaks for your helpful summery. I'd say 1 & 2 are similar but essentially different. I'm in the creative industries - So my goal is to 1) find freelance retainer clients, and then 2, decifer what I want to be known for -which is either a branding guy, advertising guy, designer, or overall creative manager. I think an easier way of saying it would be, Figure out your goal, then define yourself to make that goal more achieveable. 5 is essentially Choose which platform best suits your audience and build your brand there. I don't know what you mean by "prompt stealing"

[@japossert]

@@andyLS4 Nice to read your reply! I learnt about prompt stealing as a concept from college essay writing: in this case the question is a variation of "how to create a personal brand" and the answer is also "create a personal brand", no new information has been added by the response...

[@betwixco]

Been thinking about this specific topic all week! You've articulated the why and how very clearly.

[@funnytv-1631]

Who you are is evolving every day. Take care of yourself by tending to the basics. Sleep, hydration, nutrition, movement, rest, breathing, and gratitude. Keep to these tiny steps, and over time, you will emerge with a tremendous body of wisdom. Your vista is expanding, not just here across the Fabulous landscape, but for who you are in the world.

[@UpwardBias]

Thank you for your comment! I really appreciate how you expressed your thoughts on this topic. There are so many different perspectives and experiences that make us all unique.

[@HARI-nm2iz]

Very true indeed❤

[@myrmexlyon]

This is the BEST personal brand video I've seen, despite being short it packs a TON of useful information!

[@edtechrsa]

This is against my comfort zone so I will definitely be taking notes. I want to learn how to level up.

[@maryace2912]

Great video and some excellent tips! This is scary time for new investors but the best thing you can do is not to make a decision based on emotions.

[@stan374]

I'm looking for something I can venture into on a short term basis, I have $15k sitting in my savings

[@drthomasjones3058]

You're right, but a lot of people remain poor due to ignorance.

[@Jennifer-zq8pk]

I made my first $100k investing in forex trading,as a beginner now I have time for my families and other things in life, all thanks to Mrs NancyAllen, she's a life changer

[@okekeikechukwu8548]

Honestly I'm surprised that this name is being mentioned here, I stumbled upon one of her clients testimony last week on CNBC news.

[@selenapearl2187]

@@Jennifer-zq8pk How do I reached out to her!?

[@youthwave]

So well explained. Just one video had me thinking and planning methodically. Thanks. Subscribed.

[@estefanianunez389]

The topic is very interesting how my reputation or how people perceive me is an important part of my personal brand. Answering the question "do you want yo be the one Who is driving and shaping the history or do you want chance or algorithms to be doing for you?" I want to do it myself, create a solid and completely own brand while having control of it because i know better than anyone what I want, where I want to go, what makes me unique from others and where i want to go with my brand. Thank you very much for this video that made me understand how important it is to show others who I am, leaving a good impression from the first conversation.

[@melisaarana5831]

Great, just what I was looking for. Thank you!

[@catherinsofiacastrillondev4710]

The video is pretty good at helping people build their personal brand so that you really have an impact on other people and the way they perceive you. My favorite part was when Ted helps us be more specific. Regarding making our resume, in this way your personal brand will improve in the eyes of both others and yourself.

[@Kane-Clark]

Love this. I want to reconstruct my self-brand then this came out. Thanks TED

[@NicoleBarden-Writer]

This is excellent information. I am working on developing my personal brand. I will be using your tips.

[@miguelespinosa8712]

I consider this video so relevant for our lives! Creating a personal brand is vital as it molds how people see you, both online and offline. Our personal brand is akin to our reputation, and it should be purposefully crafted, not left to chance or the whims of algorithms. The essential steps involve determining our purpose, specifying how we wish to be recognized professionally, spotlighting our unique qualities, zeroing in on our target audience, and setting up an online presence through a personal website and relevant social media platforms, all while delivering value to your followers. Besides, our personal website and social media afford us control over our online reputation, allowing us to display our personality and provide information into our life and career. When leveraging social media for personal branding, we have to opt for platforms aligned with goals, share meaningful content, actively engage with the audience, and consistently strive to offer value to others. By adhering to these steps, we actively shape others' perceptions of us and construct a robust and purposeful personal brand. Thak you for share with us this information!

[@danielhurtado4912]

This video was really usesfull, I don´t have any experience creating a personal brand but I know how much important this is, after watching this video now I see where I could start, also I really like the idea of being just in 1 social media that most represent us, I still don´t know what makes me different I will follow the steps

[@mayerlenfernandafallaoband2315]

I found the issue of personal digital branding interesting, I liked it because it is something that we do not take into account much, the 5 steps that we must follow are, identify your purpose and what do you want to do with it, make it clear that we are not just people with university degrees, to understand our qualities, have a specific audience to give the message, and without leaving behind the impact that social networks have to focus on them and use them to contribute to society. Finally, we must maintain good control of the social network because this is what allows other people around the world to get to know us.

[@ligiasommers]

Excellent thank you 🙏🏻🌹✨🙏🏻

[@peggystreetinfluencer]

Dear Marcos, this was an informative video, delivered in a simple, understandable manner. Thank you!

[@jorgeestebandiazbernal9504]

Getting to share throughout the Internet your personal brand can really be a huge plus if you take control over it, its really interesting the insights shared in the video beacuse it allowed us to comprenhend the way haveing a digital path impacts people in a much more visible way and it also works as a way to share more than just your profesion but your story and build a better relationship with your objective public. :)

[@Bythirteen]

Existing isn't enough. Now you have to market spin regarding your existence to justify it to others. Greaaaaaaaat.

[@UpwardBias]

Thank you for your comment! I really appreciate how you expressed your thoughts on this topic. There are so many different perspectives and experiences that make us all unique.

[@Bythirteen]

@@UpwardBias That's my brand. ;-)

[@pinkandsavageofficial]

lol document your genuine journey and interests instead. Look at it this way.

[@Bythirteen]

@@pinkandsavageofficial but why document at all? is the genuine experience not enough? You ever completely lost yourself in the moment while simultaneously attempting to hold a phone or with the awareness of a camera recording your every reaction? It ain't possible!

[@uzouma9893]

@@Bythirteenbro we just trying to make money, if we could do it by just being ourself on camera why shouldn’t we?

[@ihiharris6272]

awesome content! thank you!!

[@rosefolks3149]

Thank you ! excellent

[@enaugle1]

Well said, thank you!!

[@renanczOFFICIAL]

Buda said: I am happy Inside . Just close my eyes and the lights comes

[@sandradevlin1344]

I like that ty

[@VyNguyen-rq9ql]

Hay! Hữu ích. Ngắn gọn, súc tích

[@HappyLightLove909]

Thank you 😊

[@thirdstoneincdesign]

So good! I want to play this on loop!

[@kohenurkayra-user-wc7pz9oo4o]

Building a personal brand is essential

[@Ibrahim-dg5xn]

MAN ABSOULUTE VALUE BOMN 💣 love the video

[@muqiet]

great content

[@PascalBachmann]

Social media, when used strategically, can be a powerful tool for building your brand and achieving your goals.

[@OldCleisthenes]

If Southpark taught me anything, you have to always include “victim” as part of your personal brand.

[@MieyaOladipupo]

I don't understand. Does he talk about that in the video? I may have not gotten to that point yet.

[@Bythirteen]

South Park is brilliance.

[@illtemperedklavier-ir9fy]

"I'm a DEATH MIDWIFE ... er, grief counsellor" 🤣

[@renanczOFFICIAL]

We are here together and can be more than a individual person in the World. Together we are humans and keep us safe

[@UpwardBias]

Thank you for your comment! I really appreciate how you expressed your thoughts on this topic. There are so many different perspectives and experiences that make us all unique.

[@OmarHusseinRunnerNovelist]

What about building a personal brand for a multi-passionate person?

[@syedashahrazadrahman3642]

🤩👏

[@user-fw3j-Arnold]

"I'm a DEATH MIDWIFE ... er, grief counsellor"

[@user-yl3je9ij9u]

i want to make a brand

[@jamesjosephadhikarathil767]

nice

[@isabellarodriguezberdugo6490]

I liked a lot your video, let me share a short summary I did: What is it: it is about reputation, how people percieve you, everyone have it. It is important that we control it even nowdays with social media. Understant what do you want to be recognized for. Be clear. Make mission statements. What is not: is not only self promotion Isabella RodriguezB Maria José TobariaH

[@user-cb2nx6sy2q]

What is the name of presenter?

[@proud2bnumber1]

What about privacy?

[@Rowlanddesigns]

😀

[@asy9423]

Why Americans want to make themselves as a product? Should we label ourselves for market?

[@pinkandsavageofficial]

great point.

[@Bananappleboy]

The first 2 comments are bots.

[@marsinpluto]

It was a nice presentation but his ethos is off. A Personal Brand is not your social reputation. Your social reputation isnt something you can control with a nice profile, content or media. Look to politicians for the most extreme example. Many have horrible social reputations. However their personal brands, the thing they use to grow status and maintain their streams of revenue, are objectively immaculate and. Have a littany of accomplishemnts, professional references, media articles, etc. A Personal Brand is a tool that you use to grow streams of revenue. It is a caricature of parts of yourself. A personal brand is not a representation of you and your character, it is a character that can share your face. In past companies literally did this with cartoons as charaters, McDonalds created Ronald the clown, etc. A Personal brand is just one tool that can be used in the game of economics. It requires management, adaptability, strong communication skills and self-awareness so that you always remember who you are.

[@OQureshi8]

This video should be named: How to be like everyone else or how to be Another NPC.

[@Farmers-Almanac]

It's unfortunate that people are incentivized to think this way. Don't worry about what other people think about you, or try to construct an image or brand. Just be your authentic self. Don't listen to fools like this.

[@sandradevlin1344]

Like who?

[@hihellohellow-2666]

I was recently asked at work to start promoting myself via Linkedin.. I am actually not comfortable as I see many of people who does this to be “putting up a show without substance.” 🤕

[@1whitefeather508]

Sit down and make a list, get yourself branded as a production monkey

[@mydreamquest]

Basically all famous people are nothing more than commercialized frauds.

[@Seeadler5958]

Personal branding is impossible. If you follow Marty Neumeier you know that a brand is a persons gut feeling about something. Work on feeling comfortable in your own skin and then live your life.

[@leekastle8890]

Such BS 🤮.

[@setiawan2791]

Love this. I want to reconstruct my self-brand then this came out. Thanks TED

[@UpwardBias]

Thank you for your comment! I really appreciate how you expressed your thoughts on this topic. There are so many different perspectives and experiences that make us all unique.

[@user-dp2hf8vy6p]

This is against my comfort zone so I will definitely be taking notes. I want to learn how to level up.

[@muqiet]

great content