Jeep Fights Back HARD Against The Bronco With This New Wrangler!

[@TFLoffroad]

Thanks to AccuAir Suspension for sponsoring TFL’s coverage of the 2024 Easter Jeep Safari! To find out more about AccuAir’s full lineup of Jeep-compatible lift kits, visit their website: ( accuair.com/collections/jeep-dynamic-lift-kits )

[@TxJK18]

$64K that's lot of money for a Jeep. No wonder why the lots are packed with unsold jeeps and gladiators.

[@nickwinn]

Jeep has outgrown it's fans budget.

[@halochief2314]

2 liter turbo engine..Im out

[@Christoph-sd3zi]

But it has Easter Eggs!

[@ChadSchrandt]

Ford is absolutely loving Jeeps delusional prices.

[@nunyabidness3075]

It’s not the high end jeeps that are the problem. It’s the lack of low end options.

[@JohnDoe-wy2py]

Jeep didn't say FU to Ford, they said FU to the customer.

[@voodoo1506]

😂 🤣 they sure did!

[@TonyChin226]

100%

[@christophergolden5297]

They did that when they got rid of the 4.0 straight 6

[@JohnDoe-wy2py]

@@christophergolden5297 agreed. I had 2 Jeeps with the 4.0. Bulletproof.

[@christophergolden5297]

@@JohnDoe-wy2py had a Cherokee that got 300,000 before it finally broke down

[@bendmacmanufacturing2744]

$64.000 for 2 door WoW no wonder Jeep and other manufactures are suffering , my local dealer is over loaded with Jeep Wrangler and Ford across the street over loaded also !!!

[@tallll70]

i would think they would attract more people by actually advertising on lots the cheaper ones... having big banners with 35k stickers above willys could get people in then whoever wants more they can always obviously get it

[@kidamere2408]

but ford ceo just says sales are strong and steady

[@wallywanker7435]

Yea what is overloaded at the ford lot ? I am sure it’s not the bronco.

[@nickwinn]

I bought my first new 2dr 2013 Jeep Wrangler Rubicon for 32,900 in December of 2013. It was fully loaded with everything except the soft top.

[@tallll70]

@@nickwinn inflation almost doubled the prices on everything, i remember 2008 silverado single cab fleet for 18-20k

[@0toeknee0]

64k for that jeep is WAY OUT OF LINE.

[@Ap_twsh]

Should be 20k considering most of the cars are now being made in another country.

[@davidcaskey4669]

Jeep still made in Toledo Ohio

[@djplonghead5403]

People use them as road princesses... they "need" AC and luxury seats... I see jeeps being driven by younger women (23) than people who use them offroad. They are willing to pay that price and Jeep keeps selling them for that much. Safety regulations don't help with the price... Airbags and sensors everywhere rack up the cost.

[@993mike]

$64K for this?? That’s only about $10K less than the new Lexus GX550 Overtrail, which is way more truck with way more amenities. I had a 2-door Rubicon I bought in 2014, and I ended up paying mid $30K’s for it. Even with inflation, this is a $50K rig max.

[@grahamburgess2940]

This is a 35k vehicle, who the hell is paying for these things??? Id love to blame the manufacturer but they’re only arriving at these price points because people have been paying as prices climbed. Stop people! Just stop and learn some financial literacy for heavens sake. I remember wanting to slap every idiot who paid 70k for broncos when they first dropped, they were literally screwing the rest of us normal folks by sending false signals to ford that idiots were willing to pay 70 grand for a 30 grand bronco. I guess everyone thinks they can afford a 60-90k truck now that you can get a 50 million year loan. No one knows how to save their money and be patient for a few years, smart phones must be melting our brains so we have no impulse control anymore. If you buy this, im sorry you’re an idiot, there is no excuse, and you’re ruining it for the rest of us.

[@371kenny]

Stellantis cant sell cars as it is. So lets make them more expensive. Stupid.

[@Christoph-sd3zi]

Car manufacturers are in a self-inflicted Death Spiral

[@amalfi460]

Should have a supercharged 700 hp engine and a ball massager for that price

[@banshee107]

I thought for sure it would have the 6.4 Hemi. Brutal

[@aixpert291]

Jeep: we compromised. Here’s a 700hp supercharged ball massager.

[@lancelotlink3907]

Agreed. Does it even have a lift kit for that price???? Doesn't look like it.

[@kennethcurtis1856]

If you need a ball massager, you need something other than a Jeep.😂

[@Therearethosewhocallmetim78]

$65k is twice as much as Tommy's red Willy's Sport

[@MastersOfMask]

And Tommy's jeep is a V6.

[@axeamaniac4490]

And with about 1500 to 2k you could get lockers and gears installed by a professional dealer. 10k and lockers, gears, and lift easy. Saved 20 plus K.

[@moya45]

Whatever happened to that thing? He hasn’t shown it on the channel in a while

[@RCPhotosVideos]

Does he even have the red Jeep anymore ?

[@NWI_Steel]

​@RCPhotosVideos he sold it. Last I knew he had bought the red C5 from the company

[@corporalpunish6089]

I remember buying a YJ Wranger S in 1988 for $10k. 4 banger, manual, rag top, no radio, no AC, no locks. Loved that thing.

[@sternumboy1]

$10k in 1988 is equivalent to $25k today. A base wrangler is almost $35k today but that gets you a stereo, tinted glass windows in the doors. And even air conditioning. Not to mention the airbags, anti lock brakes and other safely features.

[@brianf504]

Boomers don’t have common sense, proven fact

[@AnarchyThirtySeven]

A real Jeep !

[@sako247]

I bought mine in 89 for 12 k out the door

[@SaintsRow1177]

@@sternumboy1this is something people don’t understand, they still have the base model, and they have fully loaded versions like this. Along with many upgrades since the 80s, it’s a much better vehicle, inflation is a big factor in those price differences, as well as more and better technology. People saying 40-50k is a lot for a new truck but don’t say anything about paying 30k for a compact sedan. Inflation goes up, prices go up. Thats just how it works. I bought a 2015 mustang gt premium new in 2015, it was 40k, it’s right about 53k now with inflation only, nobody complained about that price 9 years ago. Now the same mustang is going for 55-60k with more technology too, they’re also complaining about that price being too high now as well. People don’t understand basic economics.

[@HoneyBadgerFarm]

Man I am glad they brought this out. I want to pay 15% over MSRP for a 2 door....let me know where I can get that done.

[@bu3azoozz263]

Jeeps are getting extremely expensive!!

[@Mlpojnnb1234]

Ya think ?

[@bu3azoozz263]

@@Mlpojnnb1234 64K USD is a lot of money for 2Door Jeep.

[@Mlpojnnb1234]

@bu3azoozz263 It was a joke.

[@disturbedltlman6007]

When I bought myjeep a 2004i was trying to buy one with birthing I extras a4 cylinder with an a m radio, they said you couldn't get one you can't get a base stripped jeep anymore, it's sad which believe me Iwas happy later that I gotthe 6 cylinder and airconditioning conditioningbut when I system shipping fire the jeep I wanteda4 cylinder with an AM radio and that was it

[@omardevonlittle3817]

You could replace the word Jeep in that sentence with anything your heart desires. Pick a noun.

[@wiks101]

64K 4cly JEEP 2 door - N O P E

[@kd7cwg]

And only an automatic, no manual transmission option

[@ioanandrei8814]

@@kd7cwgand still zero reliable engines 😂

[@tonyheymunkets]

I love the two doors but come on 64 grand. Guess I'll be keeping my 2004 tj for another 20 years

[@garbinator09]

05 TJ here. Hear! Hear! 😊

[@sues3218]

2004 Jeep LJ, won't be selling it ever. Dropping in a 4 liter stroker this fall.

[@williamchen3789]

2 doors are the most attractive Jeeps IMO

[@kenhiett5266]

Agreed. I'm a misanthrope in regards to most of what society has to offer these days anyway, so this version is made for me.

[@thomasfields2082]

Absolutely. Best looking overpriced toy.

[@nickwinn]

I had a 2dr up until 2022 and do agree they look better and they're rarer as well, which means they retain value better than 4dr Jeeps. They fall short on cargo space though, one of the first things I did was take the backseat out of my 2013.

[@martinmackye9865]

​@@kenhiett5266get offline and enjoy the world. It's still where it's always been.

[@TheAnnoyingBoss]

Also the best deal from jeep. I think jeeps are kinda crap theyre just useful in terms of utility. You can drive them over a rock unlike in a civic. But to me theyre junk. So you pay a lot just to have it wear out and not in. They want you to buy another one later when theyll cost even more. So i think you gey the 2 door and its the most useful one if you dont have people to haul around. Its the smallest one. You pay for less parts. Less parts to break. You only buy half the doors. Less windows less door locks. That stuff adds up if youre just trying to go exploring alone or with one other person. But it still costs a pretty penny. Considering its a stellantis fiat product. Thats kinda scary to me.

[@blackmustang2006]

That price tag is so out of touch with the current market. Jeep really needs to clean house and get all the people who thought this was smart move.

[@alsnow3582]

Stelantis did layoff 400 non-union people but, sadly, they're doubling down on selling in the premium market. Maybe they got rid of the people that thought this isn't smart.

[@ReformedBrant]

@@alsnow3582they’re doubling down on electrics that no one wants.

[@ReformedBrant]

@@alsnow3582they’re doubling down on ev’s that no one wants.

[@shield010]

Jeep, Dodge, Ram used to be a brand for us blue collar folk who work hard throughout the week trying to keep our lifestyle in the middle class, and wanted to go wheeling on the weekend. At over a 50% inflation increase since the pandemic, more than any other manufacturer, they are no more! At these stupid prices, with their piss poor reliability, I will no longer be looking in their direction.

[@beunbad]

It started when they sold AMC Brand to Dodge/Chrysler , initially pretty good with adding in the Rubicon package. But once it went to Daimler ,Fiat and Stellantis that Brand was ruined by corporate greed and the fact they wanted to push the european trash cars on us. They took a Jeep in 06 and made it larger and bigger softer more tech advanced and less reliable to appease soccer Moms and Hipster doofuses. Cant even repair them anymore ourselves. beginning to think a restomodded TJ or LJ rubicon is a better deal and more reliable than what they are putting out these days.

[@RatherBeWheeling]

@@beunbad exactly why the TJ/LJ and to some extent the XJ are still selling for crazy prices even with 200k miles on the clock.

[@jeanclaude7018]

But you might get some exotic Fiat parts in it for the price?

[@joewoodchuck3824]

Chrysler products have been on a long downhill quality slide for many years. From what I've read, Ford and GM are doing the same in recent times. Meanwhile, the Asian brands while also high priced, are still doing well in the quality department. I'm still loving my Hyundai at 170k miles.

[@jeanclaude7018]

@@joewoodchuck3824 Except some new Tundras are blowing up.

[@davidrudd9846]

64gs No Thanks

[@JollyGiant19]

Y’all need better jobs

[@davidrudd9846]

@@JollyGiant19 y'all don't be suckers

[@bandwagon240]

​@@JollyGiant19you need higher standards. I realize 20 dollars is 20 dollars, but come on...don't suck everyone's dick.

[@TimeMariner]

​@@JollyGiant19 as if you have one. If you did, you wouldn't have opened you 19 yr old piehole.

[@TheAnnoyingBoss]

​@@JollyGiant19you work to hard to be foolish with your money

[@Andrew-zx9wx]

You must have to smoke the devil’s lettuce to buy this.

[@nicholascaputa2748]

Or get into the business of dealing it so you can afford it.

[@JollyGiant19]

My devils lettuce has presidents on it so you’re not wrong 🤑

[@germangarciafernandez]

🤣😂

[@mryeahisaidit]

Mmmm😋 Devils lettuce 😂😂😂

[@explore_off_road]

That THERE is the ultimate question... Nathan hit it bang on the Head ... "WHY SO EXPENSIVE!" Here in Canada... I paused your video and went and checked a local dealer. A Rubicon X, $85,000.00... and you KNOW once you get there, that sticker price will go up to over 90 grand for some reason.

[@mikefoehr235]

I got my 20 Tundra for $51 000

[@DS-dy7no]

That’s why those are sitting on the lot collecting rain or snow. It is such a bad financial decision to buy an overpriced product.

[@cbrice8692]

You can get a gx550 for that price!

[@tallll70]

yeah and you can also get c class for hyundai santafe's price

[@1FiftyOverland]

Yeah but then you'll be driving a soccer mom vehicle.

[@MagnetarCO]

Not a new one, the overtrail starts at $69k, overtrail + 77k. But you wouldn't have the pleasure of the highest 10 year cost to own like you would get in a Jeep Wrangler!!!

[@markderoller7645]

Maybe the new Landcruiser

[@brianfl33916]

@@MagnetarCO $64k 2 door Wrangler vs $69k GX550 overtrail isn’t much of a price difference. I’d pay the extra $5 and get way more value, practically, and reliability in the long run.

[@MastersOfMask]

$64000 for an 4cylinder turbo jeep? Technology is cheap and turbo 4 cylinders are cheaper to make than a V6. The most expensive thing that car has are the wheels and tires. Nathan was generous and said about $50000, I thought that the price was going to be about $45000.

[@joecovey2235]

$64K. Absolutely insane!!

[@Hard_7_Iron]

That 2 door is one good looking rig! ❤

[@larryborn1082]

64k? RUFK? For a Stellantis? HILARIOUS!!!!

[@edsonkidwell2522]

Yup they are in deep whale scheissen

[@mrgetoutside1378]

Just make a cheap simple jeep like the CJ and sell it under 30k. soft top, lockers, 35s.

[@DTMBUILT]

Check out the Jeep “shortcut” wrangler. I guess they are bringing it to life again

[@bu3azoozz263]

Basic Jeep with limited slip front and rear will also be fine

[@tallll70]

@@bu3azoozz263 they have 32k starting version, but i guess even simpler and cheaper would still be welcome for many

[@petemiller519]

Totally agree. Toss out the electronics and go old school as much as possible.

[@banebanebane]

@@petemiller519electronics don’t make vehicles expensive, stuff like lockers, heavy duty axles and transfer cases to run 35s are what makes vehicles expensive

[@markcole6475]

My 23 4 door bronco OB SASQ was $58k….4.70 gear and locking F/R diffs and a 2.7tt….handles and drives excellent on highway and off road….lots of power to boot. Gonna take a lot more from Jeep to get some people to choose a Jeep as a comparable option….

[@danb.709]

A bronco can't hang offroad with an overbuilt custom 2 door wrangler, they are pretty much the perfect offroader without going full tube buggy. They have a lot of tradeoffs in every other way, they are not at all practical, they are terrible for any long distance, but they sure are tons of fun for what they are intended, like what every kid thinks driving a truck is like. That's why, that and mall crawling. Why Jeep thinks anyone would want thier way overpriced wannabe factory version when old jeeps are better for that is another question, again probably mall crawling and also someflexing to the neighbors.

[@wyo_garage20]

And people buying Broncos aren’t buying Jeeps to begin with. They just want to look cool

[@AlexRodriguez-gz7ct]

for the offroading I would be willing to do in a 60k+ vehicle the bronco is more then enough. I rather daily the bronco and do moderate trails and have an old TJ wrangler or XJ cherokee that I can full send on more intense trails. Fact of the matter at the price point of these cars and this hobby less then 5% of all jeep owners even do intense trails that even require the articulation that solid front axle provides, the other 95% that overland and mall crawl can be in any IFS vehicle that rides WAY better on the road. @@danb.709

[@Papershields001]

@@danb.709yeah of course a stock bronco can’t hang with custom built wrangler with aftermarket upgrades. A modified bronco can tho.

[@AnarchyThirtySeven]

@@Papershields001Stock Broncos out preforms the fiat jeep you sink tons of money into because it’s an Italian POS you gotta replace / upgrade right off the Lot.

[@greeneyesms]

4:31. Gotta love that quality hood-opening sound. Reminds me of an old tool shed.

[@rpliegos]

Happy to see Jeep finally did something new to the 2 door Jeep, but agree that the price is steep. It should come standard with the winch for that price

[@kinikinrd]

and a real motor

[@markgiles7660]

I bought a secondhand JK. My first Jeep. Dad owned a Willys about 40 years ago and I remember my sister and I riding in the back of it with a blanket covering our legs as we went out for the day during winter. Memories! Aiming for a 2024 2 Door some day. Love the Jeep. Can't wait to take the top off and go 4 Wheeling.

[@gregc9220]

I'm a two-door Bronco owner and I will say if Jeep would sell this model at 45K I would order one tomorrow.

[@growthcountry]

I could watch those two doors compete for days

[@Sean-g4o]

Same here…exactly.

[@tdel8613]

You could get a rubicon 4 door almost loaded for that price in 19 haha

[@rowdienights9136]

Why did you buy a bronco?

[@gregc9220]

@@rowdienights9136 because I love the bronco, very capable unit off-road and good road trip unit, I like the jeep too and would like to have both

[@verginsergin]

You lost me at 2 liter engine.

[@05EVORS]

All jeeps started off w 4 bangers ...this kne has a Garret turbo and they actually rip lol

[@Christoph-sd3zi]

Turbos cook motors

[@maverick-zj3jz]

Lots are packed here with wranglers no one is buying them at 100k.

[@BrianHealy]

The top Bronco comparison would be a 2 door Badlands with the Sasquatch package. The Bronco would come in cheaper and TBH there's nothing about this Jeep that would sway a Bronco owner. You get 1/2" more ground clearance than the Jeep, but you get a much better ride with the Bronco, plus the added 7MT option.

[@FinancialStorm7]

At that price for a 2 door i thought it woulda had the 392 v8 💀 not a 4 cylinder

[@CS-tj1rc]

3:57 I thought for a second Tommy was calling Nathan his dad. It took me a second to figure it out 😂

[@jpow8210]

My Fully loaded 2024 Bronco Badlands 2.3L 7 Spd 2door was $55,715 out the door with 33inch BFG ko2s. I cannot see tires and wheels costing 10k!! That pricing is crazy.

[@kylefrey9280]

2 door , V8 392 , triple lock , stock 35 or 37's from factory - then call it an EXTREME JEEP

[@reallyemptypockets6509]

At 64k that engine is a No-go😢

[@imaginarygoblin]

100%

[@Cucumberflavoredmustard]

It should be a V8, and not the HEMI. Just a reliable pushrod mill akin to an LS, a simple engine for going FAR out in the boonies.

[@johnmcalisterjr3913]

Very cool looking jeep I like the 2 door better.

[@4vinylsound]

Price is deal breaker. I went to chevy spent 41k

[@1hasbeen531]

LOL

[@markcole6475]

Chevy what tho? Something compared to a bronco or Jeep?

[@4vinylsound]

@@markcole6475 trail boss 4wd spray in bedliner leather seats cruise control open back window etc. 41k. Oh and duratrac lt 33 inch mud tires. A custom special order.

[@randalsweeting661]

Couldn't have been the a chevy mid side 4x4 truck. They are testing one in there big battle and it's close to 50k. What did you buy for 41k?

[@NWI_Steel]

Nothing GM makes is even remotely in the same realm as the wrangler lol

[@xfactor5876]

LOL! Nathans reaction to the price is spot on. Thats what I imagine a lot of prospective buyers are saying including me. Priced right out of the market in my opinion.

[@kennedyracing7527]

Jeep is going out of business with those prices

[@Christoph-sd3zi]

Uncle Sam will bail car manufacturers out again.

[@savagestash4354]

@@Christoph-sd3zi Wait who didn't they bail out last time? Oh yeah Ford. Sorry but Toyota is the only one playing the game right as of now.

[@ruimachado8560]

JEEP Forever

[@chrisfusco1108]

NOTHING beats the looks of a 2door Wrangler.

[@KemApak]

Love this Jeep, but 64K! I think this should be at most 50K like Nathan mentioned, may be even 45K if they want to sell to masses.

[@jhb3711]

Feeling extremely grateful my wife and I purchased our wrangler rubicon when we did. Summer of 2021 and we paid $54k. I thought at the time we were crazy for spending that much but, in today’s market these things are so insanely expensive and priced out of a lot of budgets.

[@Eddie-yc5yd]

Turbo four 2.0, no way.

[@Christoph-sd3zi]

V6s are going the way of the Dodo bird, unfortunately

[@jasonb4988]

Great video as always guys ! They are always thorough and informative, and timely.

[@achavesbarrantes]

Got 4 door base in 2020 for $30k, now I couldn’t afford a new jeep, incredible

[@AngryMountainMan]

Went to a lot where a buddy works. Test drove a 2dr basic sport. 39k….. they came down to 37k. Needless to say I left! They were still 5k too high. There’s an awful lot of jeeps on the lot!

[@GregLanz]

"4 door jeep sales dwarf 2 door", this just proves that almost all jeeps are sold based on image and never taken off road. The original and still king of the mall crawler

[@danerobertson7109]

You guys sold me... On not wanting to buy a Jeep lol

[@gs1zzwmr2]

I would love a 2 door 4Runner

[@JimFlanagan4206]

Now bring us a 2 door Gladiator.

[@air-run3984]

Bring it on bronco!! Bronco: did you fart?

[@cv2010u]

Yup the dealers in my area are pretty much begging customers to trade in their old vehicles for new models. Still too expensive, keeping my JKU14

[@drivingsports]

We just drove a 4-door Rubicon in Moab with 37-inch tires and a 2-inch lift -- and they did rub on occasion. So, with only 1.5-inches of lift, I'm guessing 37s wont fit.

[@striperking6083]

Bet they would fit , but rub some on flexy trails

[@Montana_Motorized]

They need the new 3.0 Hurricane option in the Wrangler!

[@michaelmclovin5098]

They're not going to do that until they ring out every last sucker that will pay north of 100k for a "Last Call Edition 392 HEMI." And then they will only put the Normal Output Hurricane in it, and that will be reserved for the upper trim level/models Jeeps. Probably come out with a Rubicon Velociraptor Edition. Jeep is a ridiculous auto manufacturer.

[@Jay-me7gw]

I'd be surprised if it fit. Its longer than the 392 and the 392 already required a special radiator that sat farther forward to fit.

[@doublebackagain4311]

No 3.0L TT Wrangler-based prototype at Moab, does not bode well. May have to wait for next body generation. Sad Face 😕

[@damilolaakanni]

If they're going to do it at all, it's going to be the next generation. Because they're going to have to make significant revisions to the design to fit that engine.

[@shoutingatclouds1050]

It is so good looking, and I've never said that about any Jeep.

[@lucasokeefe7935]

Imagine going into a Stellantis dealership and staying in there more than five minutes, good god.

[@abqcrutch]

I'm old skool. I've owned a 72 Blazer, a 76 FJ40, a 87 FS Bronco and a 58 Willys CJ5. All two-doors! How on earth have I been able to wheel without 4-doors? Nathan needs to be in more videos. Love his dry humor.

[@DUNEATV]

I have that exact same Jeep, except in a four-door. The two door just looks so cool!!!

[@OdysseyOffroad]

4 door is nicer

[@DUNEATV]

@@OdysseyOffroad 👀

[@OdysseyOffroad]

@@DUNEATV 🥞🥓

[@kurtburkhardt5862]

Cool little Jeep...$65,000 is not only in Bronco range but Land Cruiser, 4Runner TRD Pro, and certainly used Land Rover, Mercedes, Lexus and other much nicer capable driving vehiles. Someone who wants a turn key new off road vehicle with lots of money would be unlikely to buy a 2 door, but this would be a possibility I guess...

[@darrendaine4914]

I won't be trading my two-door Sasquatch with the twin turbo V6 anytime soon but thanks

[@Rdkng07]

Wow, you've got a two-door Sas AND a twin turbo V6? Bonus!! Too bad all of the MIC roofs are cracking.

[@darrendaine4914]

Well so far mine's not but if it does it's warranty I don't care

[@darrendaine4914]

Ford should have made them out of fiberglass instead of getting a company out of Germany to make them out of plastic I will agree with that

[@Papershields001]

@@darrendaine4914I got a 2 door badsquatch and it would take a hell of a Jeep to make me think about switching.

[@ZacValentine]

I bought a 2-door Badlands with all the goodies, and I'm so glad to see Jeep make something to directly complete with exactly what I bought. I absolutely love Jeeps but now that I'm getting older being able to buy from the factory without breaking my back building, this is a real contender!

[@melman8r]

No love for the 2 door owners, the 35" tire package only available with the 4 cyl. engine and not the Pentastar 6? No bueno. The Wrangler doesn't have wireless charging pad and 360 degree camera view like the new Bronco. I do like the '24 Wrangler new dash configuration with the AMPS platform. BTW, I am a 2020 Wranlger JLR owner, but the new Bronco is looking very tempting with a cheaper price tag too.

[@StereoMike06]

64K! HAHAHA. I also got a bridge in Brooklyn for you. But seriously, there will be enough idiots who purchase it to keep the prices as they are. If no one buy's prices need to lower. This for around 35-40K would be very fair. Anything more and you can keep it.

[@Bearbok]

Overpriced. Basically all automakers are overbuilding vehicles nowadays and forgetting that price is just as important as features in terms of value. I get they want to claim they have the most capable but come on with the price.

[@mastermarcusthemightyandma9741]

IDK about the overbuilt part with as much hard plastics some of these auto makers are using 🤣😂🤣😂 but I agree with the overpriced part and your point as a whole 👍

[@Bearbok]

@@mastermarcusthemightyandma9741 You are right. Overbuilt in some areas and cheap in others. I was thinking more about all the features and tech that are totally unnecessary and are used to jack up the price.

[@TheEclecticHandyman]

11:29 I totally agree on that statement about this gaining in value as rare Jeeps

[@shaneyellin4831]

Jeep and ford dealers and their crazy prices have enabled the manufacturers to jack up their prices and then they still mark them up! Then they tell people to blame the uaw when they have record profits. I think the tables have turned and people aren’t willing to pay. Time to lower your prices.

[@markderoller7645]

Love Nathan's commentary

[@greeneyesms]

How well does it go through puddles at Bass Pro Shops so the buyer can shop for new clothes?

[@signkutter9218]

Damn...I bought a loaded Rubicon 2 door in 2012 for 34k ...60k now.

[@PanamaZarelto]

Yeah... I got a 2015 Rubicon Hard Rock 2dr for under 40 including all taxes etc

[@jamesmichaelfrank]

OUTPRICED !

[@atm9038]

Hate to say it but a Stellantis 2.0 wont do it for many. Good horsepower numbers but the horrible reliability of the 4 cylinders under that umbrella cant get me there. Especially with that price tag!

[@yahtadi5152]

64k for 2 doors four banger bricks. They gotta be kidding

[@erichartwig9633]

Still no Gladiator with the XR package? Jeep is missing the boat here.

[@backwoodstherapy]

Yeah it's weird. All they need to do is level it, some 35s and a more aggressive gear ratio and it would be a hot seller. Easy enough to do in the aftermarket but some people don't like to mess with that.

[@d2340]

They’ed price it too high for the majority of mid class America to buy anyway.

[@abrahamdz1471]

I’ve said that for years!, Gladiator with XR and 5.7 they would be selling wayy more gladiators

[@backwoodstherapy]

@@d2340 true. Gladiators are stupid expensive. Like $50k for a Sport S hard top/automatic.

[@nickwinn]

Would that be the Majave package?

[@Skilful_basics8]

You guys do know Stellantis is not completely at fault for the high price. It's called popularity. More popular toys are more expensive to own. Hence, why my Yamaha motorcycle is cheaper to own than a Harley. No one wants one so the prices are cheaper

[@Queensizemusic]

Another way of looking at their pricing is it comes straight from the factory without needing a single upgrade to be as wildly capable as you’ll ever need it to be.

[@brianfl33916]

My local dealer has a 2024 Wrangler Sport 2 with cloth seats for $44k MSRP. Also 2023 Gladiator Mojave for $78k MSRP. Jeeps are basically unattainable now for most people.

[@alphaaether597]

I thought Jeeps were supposed to be the peoples Land Rover. $64k is crazy for a 2-door with a 2L 4cy! There are no 4x4 SUVs or pickups you can get below $45k. Guess I’ll continue my search on the used market.

[@RatherBeWheeling]

Check out Nissan Frontier, especially the King Cab, way under MSRP. I just test drove a few in S, SV and Pro 4x all under (but close to) 45k, The king cab in "commercial" trim was closer to 30k with 4x4 and no frills, basic NA V6. Knock em around for the stupid overpriced factory add-ons like floormats, adventure medical kit and sound system upgrades, they will go lower I found...much lower.

[@ShawwwHa]

It is. It's the rich people's land rover. Jeep moved up market to compete with luxury vehicles, in price only.

[@LukeEdward]

This is exactly what I’m building my 2-door JL into.

[@RKmndo]

How about just a simple, economical LJ with the 2.0T and a tailgate? I can add my own lockers, thanks.

[@jonahkaiguam]

Nathan's reaction to the price...."WWWWWHHHHHHHAAAATTT.....OH MY *Grabs the window sticker....Whistles* THATS ALOTTA DOUGH!!!" Got me giggling.

[@seaferg5072]

Wooo! Jeeps!

[@WindsofChange2112]

Sasquatch Mid package and Modular bumper are the add ons.

[@dentman67]

Here's another Jeep they can't sell

[@Getusom]

Yeah. Probably 70k bucks

[@Christoph-sd3zi]

There's a 120 month auto loan for that

[@Getusom]

@@Christoph-sd3zi will they go that long on a loan?

[@bsmukler]

My last several Wranglers (a few of them AEVs) have all been four-door, out of practicality considerations, but I still love the traditional Jeep-ishness of the two-door. It looks great with that lift and those tires. The current, post Pandemic prices of all higher spec trucks and Jeeps are too high, but I think the same market forces that caused that increase will work in reverse to bring them back down. I’m actually more concerned about the Jeep engineers as a group, including the ones at Moab. Many of their colleagues were suddenly let go, via a group Zoom call, apparently in conjunction with off-shoring engineering tasks to other countries. That’s terrible, for the ones laid off and their families, and for the morale of the remaining US engineers. Come on Stellantis.

[@robervin9107]

In tommy we trust. Lol. He totally understands the assignment. He showed his old two door Jeep. And gave us iconic moments Fearless leader. Nate is blessed

[@JohnDoe-wy2py]

As much trouble as there is with Jeep windshields getting broke and they put the radio antennae in it? Jeep engineering at its best.

[@Roblet217]

It is a gorilla glass windshield now. Only time will tell though how well it will hold up.

[@scottsymons6152]

Can you get the 3.6 liter in this Jeep with the 35 inch tires?

[@theracingjeep]

I paid 61k for my JLUR XR fully loaded in 22'. What is going on with pricing. Jesus.

[@zygmuntc]

Wow. Bigger tires.

[@kenhiett5266]

You fold the backseat nearly permanently anyway. That's for emergency use only, and rightfully so. In fact, it's best just to take it out.

[@PanamaZarelto]

Yep.... mine has come out once, likely never to return. They should offer a rear seat delete on 2dr Wranglers

[@muskaman2k]

Just a quick note about the wheels; they are not able to be used as a beadlock ring without buying the mopar accessory ring that has many more holes for bolts. The current ring on there is just for show. My pw came with the beadlock capable wheels but unfortunately mopar still dont sell the lockable ring to replace the beauty ring 😭

[@nyc8452]

Jeep pricing is an absolute joke these days. 65K for a 2-door Jeep with all of the reliability of a Stellantis product. Remind me to return to this post in 10 years when Stellantis is having a fire sale and the only bidder for Jeep is a foreign automaker.

[@davereid-daly2205]

What's the fuel consumption like??

[@cmiles97x38]

$64k for that? No wonder side by sides are outselling them in the offroading world.

[@sinepari9160]

I'm more impressed that 6'3'' 220+lb Roman was even able to get into the rear seat!

[@craigmclaughlin7870]

At the 3:59 mark did he say “come take a look over here Dad…”? 😊

[@hooptietime4427]

Dad (Roman) is behind the camera.

[@robervin9107]

@@hooptietime4427. Dad+boss =Roman. ❤

[@rackman5111]

Keep fighting 😂😂😂😂😂 i though Tommy was going to blow something talking about the break over angles 😂 thinking about his last camping trip 😂😂😂😂😂😂