KTM Announces 90-Day Self-Administration. What’s the future of Motorcycling??

KTM Announces 90-Day Self-Administration Amid Financial Challenges
In a bold move to address ongoing financial difficulties, KTM’s CEO Stefan Pierer has announced that the Austrian motorcycle giant will undertake a 90-day ‘self-administration’ process. The restructuring aims to stabilize the company and ensure a sustainable future.
Pierer, joined by newly appointed Co-CEO Gottfried Neumeister, stated:
“Over the past three decades, we have grown to become Europe’s largest motorcycle manufacturer. We inspire millions of motorcycle riders around the world with our products. Now we are taking a pit stop for the future. The KTM brand is my life’s work, and I will fight for it.”
This decision comes after a challenging year for KTM, which saw its reputation affected by reports of excessive camshaft wear in the LC8c twin-cylinder engine. Following public and media pressure, KTM introduced a goodwill repair scheme for affected bikes, regardless of warranty status.
Additionally, the brand is grappling with excessive stock in the market, sluggish sales in key regions like the UK, and external pressures such as rising insurance costs, the cost-of-living crisis, and concerns over motorcycle theft.
The self-administration process, set to begin on November 29, will allow KTM to manage its assets under supervision while negotiating a reorganization plan with creditors. This follows significant changes at Pierer Mobility, KTM’s parent company, including a reduction in the executive board, hundreds of job cuts, and increased manufacturing shifts to India and China.
Neumeister highlighted the importance of KTM’s workforce, stating:
“The enthusiasm of our employees is our most important competitive advantage. Their passion is the reason why KTM is globally synonymous with peak performance. Now it’s about making the company robust for the future.”
Despite the optimistic messaging, Pierer Mobility’s separate statement revealed that KTM anticipates ending 2024 with a negative financial outlook in the ‘very high’ hundreds of millions. Plans to cut over €1 billion in operating performance at Austrian plants in 2025-2026 could result in further job losses.
Since 1992, KTM has grown from a small operation with 160 employees and 6000 bikes per year to over 5000 employees producing 1000 motorcycles daily. This announcement marks a pivotal moment in the brand’s storied history.
Stay tuned for updates on KTM’s journey through this challenging period.
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[@TubedTalk]

I own 2019 790 Duke and 125 Duke with zero issues so far. Most of keyboard warriors shouting over cams don’t even own KTM. I don’t say that some bikes did not have issues, but it is so small percentage that nobody is mentioning. And KTM covers that with goodwill. KTM makes great bikes and I wish them fast recovery. They do bring something different to the table and world of motorcycles is better with them. Now is maybe best chance to get new KTM with good pricing. I wish KTM and all other motorcycle brands all the best. Am just thankful on variety of bikes we have today.

[@red.riot.2280]

Ditto. I love mine so far. I hope they get their shit sorted. Ditch MV, gas gas,husky. Manage better.

[@Simon-RucknRideAUD]

I not sure how they did it but a lot of the surviving dealers are now doing rider training and courses for L and P or CBT for motorcycle licenses as well as advanced training and off-road training courses also they are now renting bikes out and doing group tours and riding classes. They have started clubs and club rides as well. Members pay a $150 AUD yearly membership. They also been working with cafes and restaurants to organise monthly meetings some have even built an in house cafe and members area.

[@MarkN67]

Interesting points that you made. Speaking as someone who is above the average age and getting back into biking, I’ve been horrified at the cost of a new bike and I think a lot of it is down to the tech’ that’s on most modern bikes. The last bike I had in 2016 was a 1200GSA I had a look for something similar and it was getting on for £26k, even a good Adventure bike in the 900-1100 bracket is £15-19K. I’ve managed to get a great deal on a T7Rally RAID at a local dealer. I have to say though one of the reasons I went for the Yamaha was the way I was treated when I walked into the showroom. I went into the local Triumph / KTM and wasn’t even said “hello” too in there. Not looking for the red carpet, just a “hi, can I help you”.

[@thatbikersimon]

A lot of big dealership are very corporate and I’ve experienced the same and yes you certainly pay for the tech now. There’s a good second hand market now. So save on the depreciation and still get a new ish bike under warranty.

[@simonbowen6653]

Sign of the times I'm afraid. KTM's creditors are the ones who'll really suffer. I generally like your content but the constant swapping of cameras is annoying, please don't.

[@busterrabbit]

The problem with bike dealers is that the UK market is very small, a fraction of that for cars, and yet they are still forced by manufacturers to build multi-million £ glass palaces, and they need to be paid for! The figures just don't stack up, low sales volumes and slim dealer margins just don't cover the dealer overheads.

[@thatbikersimon]

This is true more motorcycle dealerships are becoming attached to car dealerships

[@125ZJK]

Just like a car license. If you pass the test , ride what you want. UK licensing for bikes is a money grab .

[@125ZJK]

A tip for KTM. If/when you do regroup get rid of that; selling bikes fully loaded then turn off some of it's functionallity. That sucks.

[@paulhickman77]

What bugs me is what people have to go through to get a bike license and if your young your limited on power, but u can more easily get a car license and get straight into a super powerful car if u have the cash. 😠

[@thatbikersimon]

This is so true, let’s face it insurance costs determine what younger riders can have. So making them wait until their 24 years old to obtain a fully unrestricted license is crazy.

[@busterrabbit]

perhaps it's because riding a bike requires more skill than driving a car? You are also far more vulnerable should you make a mistake, or someone else does. The fact is, you do something wrong on a bike you're likely to pay for it. Here in France you have to have compulsory training by approved driving/riding school instructors for either a car or bike prior to taking a test (in fact it's actually quite difficult to get a test appointment as a private individual, as most are booked for driving/riding schools) . For bikes you also need to hold an A2 licence for two years before you can take the compulsory 7hrs training required to get your full Cat A licence.

[@teej710]

I believe the bus lane access for motorcyclists has been rejected. See the recent MAG announcement.

[@thatbikersimon]

Thanks for the update 👍

[@David-jv9gk]

Fantastic to ride.............when they didn't fail (not just CAM issues)

[@slakk5093]

I don’t believe that 0.05% figure for cam failures. That seems like PR damage control

[@thatbikersimon]

I do pay attention to the owners forums because I was interested in buying a 890R I think the media blows the problem up, you’ll only hear the bad and not the good.

[@savr1200gs]

@@thatbikersimon that's true of all bike forums unfortunately for KTM they refused to acknowledge their customers concerns until it was way too late and their reputation has taken a big hit. Their dealer network for such a massive manufacturer is abysmal.

[@jetrex1986]

Didn't stand by the rubber cams until it was to late.Blamed the owners for using the wrong oil and then came clean .

[@Seth-s5n]

They were made of rubber???

[@stufrost4583]

Simon i used to teach cbt's and i remember a student doing his 6th cbt, he did the first 5 on automatic scooters but then transferred onto a geared 125, he rode his geared 125 to our training school on his current cbt certificate. His mate had tried to teach him the clutch and gears etc, he was horrendous, i dont know how he made it to the training school, if you do training on an automatic thats all you should be able to ride.

[@thatbikersimon]

It’s must of been interesting teaching some people 😂👍

[@davidmatthews3093]

Australian company?

[@thatbikersimon]

Whops 😂

[@adr2567]

Ita quite sad really, KTM just decided to bring their big bikes here to india. Im hoping Bajaj buys a majority share and brings this company back to life, but doesnt tamper with the R&D

[@thatbikersimon]

Let’s hope so 🤞

[@cecilwilson5442]

They changed the licence and test to try and get motorcycle's out off the transport system,,a bike is just tolerated ,, so any changes are welcome,,+ the income from the CBT ,, been riding 42 years full licence for 40 ,we had 250 on L plates ,, from northern Ireland ☘️☘️☘️☘️

[@Bikegirl2022]

Interesting thoughts 🤔 good luck to KTM

[@thatbikersimon]

Fingers crossed!

[@bangkokbullmoto]

Dealers won't give good trade-in deals so owners don't upgrade, guess what happens then... where I live there are a lot of young bikers around so there is some hope but their buying power does not mean they are buying new bikes, either.

[@Adventurebikerdave.01]

It’s certainly been a tough year all around for dealerships. I’m not surprised with KTM the 100s of millions loss is crazy.

[@thatbikersimon]

It’s a shame alright

[@bangkokbullmoto]

Tempted a few times by a new 790 Duke but don't need the potential hassle, great bikes otherwise. The cheap 750 Hornet did not help them at all, I would think.

[@thatbikersimon]

I’ve rode the 890 adventure R and thought it was a wicked bike, I’m still tempted to get one.

[@davelawrence594]

How in God's name has this happened to such a big company!!😱

[@Motorcycleart]

Do you think the 2025 lineup specially 990rcr will get stabilize their financial issues?

[@thatbikersimon]

Who’s knows, I guess the next 90 days will be the crucial part, I’m hoping they can put something in place. The new bikes look great but it need the investment and infrastructure to back it up.

[@sicknoten7]

My son is 18 loves bikes but when he found out the hoops and cost for a bike license hes opted for his car licence instead I dont blame him to be honest i done my direct access 26 years ago and cost me about £400 Insurance is a joke he can insure a little 1.0 car for the same price as a 125 on a cbt

[@thatbikersimon]

That’s crazy, but I know it’s true.

[@KanaalMTS]

11:25 Nice video, but, in my opinion, if you choose to commute on a 125, you should be put in a mental institution 😆

[@GraemeSchubert]

How do you say KTM in Mandarin 😅

[@GedandMichele]

Arrogant business with really poor customer service.I soon discounted them from my options when returninh to biking.Sorry but too many better other options.

[@MarkN67]

I thought they were (are) Austrian ,not Australian.

[@thatbikersimon]

Nobody’s perfect not even KTM 👍

[@idontwantahandle12345]

Nice summary. But the flipping back and forth on the camera made me feel 🤢

[@thatbikersimon]

Ok il try less next time buddy

[@idontwantahandle12345]

All your videos are really very good. Keep up the good work both of you. 👍

[@Achilles22]

Bye bye KTM they are going bust, I have a contact in the factory. Workers being laid off 😢😢

[@magaudion]

KTM don’t deserve to survive, with their arrogance . Blamed owners for the chocolate cam issue until social media forced their hand . I’ve had over 30 KTMs in the last 25years but I’ve bought my last . Overpriced and unfinished. Never again .

[@thatbikersimon]

That’s a lot of KTMs. your obviously a fan but would you want to see them go under?

[@magaudion]

@ no, but if they do it’s their own fault

[@roosterbooster44]

Australian brand ? 😉

[@thatbikersimon]

lol

[@addsanchez]

Did he just say Australian brand?! 🤦🏼‍♂️😬🤣

[@thatbikersimon]

No it’s was my northern accent 😂👍

[@RetiredAdventureRider]

Watch for a Chinese company to buy in.

[@thatbikersimon]

Well they do make some of there bikes already and thriving globally

[@PNH63]

Chinese bikes will do to manufacturers what Japanese did to British bike industry, watch this space!

[@thatbikersimon]

@your probably right

[@MarkN67]

@@RetiredAdventureRider CF Moto????

[@DanielsFernandez]

Austrian not Australian

[@thatbikersimon]

lol 🤷‍♂️

[@biswajitbarik1724]

Ktm is the brand I hated in the past , but love now . They keep challanging themselves . They don’t afraid of experiments and holding the idealism . Only thing they need to do is marketing . Good guys .

[@thatbikersimon]

I personally think what they’ve introduced to next years 2025 additions is the best ever. 👍

[@mattevans5812]

Poorly run company. Austrian prices but made in China and a one man executive who makes bad decisions.

[@cjsingh4070]

Good riddance to the orange wank. Never like them bikes.

[@thatbikersimon]

I think what they have coming out for 2025 looks interesting