The Breakfast Myth: A Gigantic Marketing Scam | What The Fitness | Biolayne

Original Video
www.tiktok.com...
Get my new nutrition coaching app, Carbon Diet Coach: onelink.to/9h4d62
My research based supplements: www.outworknutr...
Get my books on how to lose fat: www.biolaynesto...
Take my online course "The Science of Nutrition": chfi.click/lay...
Get Custom Workouts by me for $12.99/month: www.biolayne.co...
/ laynenorton
/ biolayne
/ biolayne

[@3nriQue25]

Hahahahaha “if you’re claiming IF gave you mental clarity, imma start eating 15 times a day cause that was one of the dumbest shit I’ve ever seen in my life” love you man !!!

[@angelsjoker8190]

I think what he refers to as the "biggest scam" is Kellogg's advertisement slogan "Breakfast is the most important meal of the day" to sell his cornflakes. A slogan parrotted and preached by many people to this day. And a claim, as far as I know, without any scientific proof. So it's not that you SHOULD skip breakfast, but that you CAN skip breakfast without negative consequences if you're not hungry.

[@charlotterose2989]

So grateful for Layne to call out people like this... I feel so bad for anyone who actually listens to that guy because they don't know any better.

[@rich8381]

Lol. Please don't listen to this quack. He has zero credentials and he thinks he can debunk the best experts in the world. Zero studies or stuff to back it up

[@shawnpilgrim2355]

Technically, if I eat my first meal at 3pm, it’s still break-fast.

[@thomaspecorelli6104]

This was actually pretty funny. I wasn’t a Layne fan so much before, but warning up after this.

[@AdamScottfit]

😂

[@wildcaughtrob]

Come on in, the waters fine

[@seamusc3]

He has Kurtis Conner vibes here

[@sawyertimmerman2722]

His info is top notch, not sure how you can't be a fan of this guy 🤔

[@thedon9670]

Same as me

[@Kurtiswayne91]

He always posts RIGHT when I start my lunch break. Layne is a legend for that alone.

[@77dris]

It's a marketing ploy.

[@marioorupcic]

I do IF when Im dieting just because Im never hungry in the morning so why not skip a meal.. just helps me getting less calories, but thats it really. Nothing fancy about it. Calories in, calories out

[@shamindracosta9371]

Layne, it would be great if you could do an in depth breakdown of the claims of David Sinclair and the studies he cites in his book Lifespan.

[@Jack-it2pe]

Could do a whole series on this recent trend of anti-ageing 'Gurus'.

[@TJ_Gonser]

Agreed

[@aiman6131]

+1

[@rich8381]

He can't because he doesn't have enough of these things called degrees. Trying to debunk Sinclair and guysike Fung in ridiculous. This guy is a quack. All he talks about is calories, which has been debunked yes ago. This guy is just a juice head

[@One-Ring-To-Rule-Them-All]

What I find very suspicious about D. Sinclair is that he always says: You age because of this ... and that is the fact! I have read quite a few articles and there is still no consensus about the causes of ageing, probably it is a combination of many factors. So anybody who claims he knows exactly how it is, loses credibility in my eyes immediately...

[@ThingsYoudontwanttohear]

Give that editor a raise! That power ranger joke was pure golden! ☺

[@markoslavkovic5140]

It's funny how most of these health gurus look almost the same. Skinny with no muscle mass 😅 Layne over here looking like a complete unit

[@G3O.On3]

It's impossible not to eat breakfast, at some point of the day you will eat and that is break-fast

[@dougmarcaida7818]

😮

[@ryanperry3811]

Deep thoughts with The Deep😂

[@fidorover]

That was a hilarious takedown of Captain Tank Top. How does this channel not have a gazillion views on every video?

[@TheFriendlyTroll]

My thoughts exactly. This vid should have 400,000 views by now.

[@bigfellamike1913]

Because his channel has tons of misinformation, he skims over studies that support different opinions than his, and he has a terrible delivery in which he thinks his sarcasm is entertaining or makes a better video but in reality it's annoying.

[@coldshivery]

TikTok is producing more "geniuses" than top universities these days apparently.

[@TooCynical]

Neither produce geniuses so I guess they’re even funnily enough

[@miamidolphinsfan]

Grilled, skewered, sliced, diced & roasted. Thank you Layne - making fitness influencers look stupider on many Fridays !! ❤💯😎👍

[@profetalks6307]

Actually, intermittent fasting is not about skipping breakfast. It's about not eating for a longer period of time than the usual duration we are accustomed to. Proponents of IF never equate or advocate it as a breakfast-skipping deal. It just so happened that for many people, a 14 to 16-hour fasting often involved skipping breakfast due to the usual human meal-time habits. You can also achieve IF if you skip dinner and only have breakfast and lunch. Having said this, I do believe that for a healthy adult, having only two well-balanced meals a day is more than sufficient.

[@DMRYeti]

This was hilarious. Keep it up, Layne. We need your voice of sanity…making science great again!

[@westfieldartworks8188]

The larger my breakfast is, the more fat I tend to lose. A large breakfast cuts my appetite later on significantly. I also lose all cravings for sweets then at any time of the day.

[@AdamScottfit]

For me it does the opposite, that's why its never one size fits all.

[@westfieldartworks8188]

@@AdamScottfit No, you're right about that, Adam. To each his own. But I'm wondering, is your larger breakfast a healthy one, full of fiber and protein and nutrient rich foods? If it's a larger breakfast full of more sugary stuff, then the larger intake of processed or sugary foods will spike your insulin, and create dramatic and somewhat unnatural hunger cravings later on. I'm not denying what you're saying, we're all different in many respects. And some people have NO hunger or desire for food first thing in the morning as well... But I'd be interested in what kinds of foods you're taking in for breakfast that cause increases in hunger later on. Thanks.

[@AdamScottfit]

@@westfieldartworks8188 I'm eating predominantly fats and protein, little carbs - medium fiber. A personal preference. Skipping breakfast/fasting for me nukes my appetite.

[@espenstoro]

Same. I can't deal with lots of tiny meals, I need to eat well, and then I'm good for hours and hours. All the 4-5-6 "diet meals" just keep me permanently hangry, and I'll break eventually. Big ass breakfast for me, and a couple of hours later I'm ready for hard training, big dinner, and then something small in the evening, because I'm not very hungry.

[@darrenjuventus]

totally agree with you, since i started eating a big bowl with oats, greek yogurt etc. i am full for a while and so i don't go snack, which made me lose some weight and help me with muscle gain cause i increased my protein intake.

[@KeithForsberg]

Just starting to unlearn a lot of things I thought were right from an influencer who was my coach for 5 years and who I trusted knew what they were talking about. Was referred to you and started using carbon last few weeks and love it so far and it’s helping my get out of thinking foods are bad or good and have more balance eating what I enjoy. Struggled with ED for years and the app really helps get out of restrictive eating. just like how you’re sharing info that is science based and your extra humour added is great! For sure going to keep watching your videos old and new to expand my knowledge.

[@pedrogouveia4326]

started using carbon? carbon?

[@rgh622]

You had ED? Erectile Dysfunction...... Keith, I have some free advice brother, stop getting important life lessons from the public internet!!!

[@JoeKool33]

@@pedrogouveia4326 Carbon Diet Coach. I use it too. Changed my life in terms of helping me fix my eating. Layne is one of the founders. It is one of the links he provides.

[@KeithForsberg]

@@rgh622 no an eating disorder. Shouldn’t of abbreviated that I guess lol

[@rich8381]

Dude.. he presents zero science. Just talking out his ass

[@proassaszin9277]

"Breakfast" literally comes from the words "break" and "fast" so even if you're fasting, the first meal you eat is your "breakfast". That said, if you're not hungry right away upon waking up, why eat? People like to hate on IF, but really the whole idea of eating 5+ times a day really wasn't a thing till the last few decades

[@robinc.9845]

No one says you have to eat 5 times a day, no one says you have to eat early in the morning. What Layne always says is:“The best diet is that one that suits you most“ if it means that you are happy with eating once a day, calories equated, then its totally fine…

[@scottreyman1618]

hahah.... the medieval marketing sign 'Get your breakfast bread from the Baker!" LOL.... Your stuff is gold.

[@KineticSymphony]

Your sarcastic humor is actually hilarious.

[@tanyasydney2235]

Everyone and their mother is an influencer these days. They practically come out of kindergarten, knowing nothing, and decide they're "influencers". Sheez!!

[@faribahaditaghi2588]

There has been so much evidence based research supporting intermittent fasting .

[@mzaun0926]

i just died laughing during my cardio session. 😂😂😂. thank you 🤣🤣.

[@raspbean716]

The nerve and idiocy on some of these kids man...

[@AngelGonzalez-ej9he]

How Layne can be so informative & hilarious is the reason i am a fan.

[@LisaCSwain]

Hi Layne! Been a fan for a bit and am going to comment for the algorithm. I'm an incredibly early riser (4-5 am with no alarm) and tend to prefer to hydrate for awhile before eating. Love breakfast but sometimes it's more like brunch not out of any IF thing but rather what my body is telling me. Sending you and yours good wishes.

[@carastone3473]

You could 4-5 am “incredibly early?” 🤣

[@tashriqparker9644]

Entry level academic roast of note. Well done and keep posting.

[@flaviodasilva2022]

Laughing a lot when Layne legs stop work.🤣🤣🤣

[@jchesser7765]

Social media is filled with empty cans rattling and what’s sad so many people will listen to that person and dismiss educated, intelligent people like Dr. Norton and his team. I’m on my first week Carbon and it’s been great !

[@erwin757]

+1 to keep “autophagy mode” B-roll in al your vids. I literally hurt myself while laughing 🤣

[@RickvanderValk14]

Omg the mental clarity joke at the end lol

[@bboyhanvzla]

"skip breakfast" how do you do that? I mean, fasting is a metabolic process that occurs when you don't eat overnight, and then, some hours (or days) later, you break that process by eating, you break fasting by eating, no matter if you do it at 8 am or 8 pm, you eat breakfast at any hour after fasting. But, yeah, it's a scam.

[@julianzacconievas]

The anger... Just... So angry!

[@howbradknew]

"I ate so I can't do math." LOL My favorite part. All I have to do is stop eating, then I'll be a genius!

[@8curious]

love it when you rant and debunk stupid people

[@MrLail2]

Love the call out on that sinclair guy. He looks like he jumps into a tub of face moisturiser before his videos to validate his reverse aging stuff

[@woundedsoldier1766]

That last statement was GOLD!

[@80b]

If he's fasting, isn't he still eating breakfast?

[@Dani_Y]

Hahahaha this is amazing! That last part killed me. 😆🙌 So good! Thank you Layne for calling out damaging bullshit messaging, and providing intelligent messaging with a comical spin ☺️🙏

[@yesiamsharon]

Shove it up your autophagy 🤣🤣🤣. I cannot imagine skipping breakfast. I've been eating every day for decades because I pretty much am hungry when I get up. For those who can skip it, more power to you.

[@kirkapplewhaite4541]

Quality channel! Keep it going!

[@anastefani7954]

Evidence actually shows that eating more throughout the day is better for lots of ppl metabolically

[@sn0lder]

a kernal of truth: breakfast cereals are heavily marketed, especially towards kids, and usually it's just a form of wheat or oat with added sugar

[@sebastianpaez3809]

I love he bleeps some f bombs and not others LOL gotta love Layne

[@jettyung2389]

If anyone ever catches him eating breakfast again, he's gonna get called out every single time 😂

[@stargazerbird]

People like novelty. Now that keto is old news and everyone has tried it it’s all about OMAD and the magic of fasting and the horror of seed oils. Meanwhile the advice to cut calories if you are overweight and eat a lot of plants and less saturated fat and junk is still ignored despite it being what works and what the science has said for decades. It’s very dispiriting.

[@bkidd2914]

Eating a big breakfast and not eating after 7:00pm has really helped me.

[@hyevoltage]

I was eating OMAD later in the evenings and fasting all day out of convenience and laziness, but after I heard Valter Longo say skipping breakfast was correlated with a variety of negative outcomes (and he tentatively says skipping dinner may be beneficial vs standard 3 meals, but 12 hour window w/ 3 meals is fine also), I'm switching my eating schedule to having 2-3 meals between 8am & 3pm, and fasting in the evenings/overnight. I believe in addition to the epidemiological studies Longo cites there are also some RCTs showing this does in fact improve blood glucose, insulin resistance, and sleep quality.

[@bndtx3]

Why not just eat when hungry? Listen to the body not to studies! Happy belly happy life!

[@hyevoltage]

@@bndtx3 That’s how I got to be overweight to begin with! That’ll work without the toxic food environment I live in, but I have to self-regulate a bit more. Whatever works.

[@bndtx3]

@@hyevoltage lmfao i used to be obese lol I would listen to my body very carefully and all I understood was more food :)

[@biolayne1]

So does basic good old caloric restriction

[@hyevoltage]

@@biolayne1 Agreed. Some though, like myself, get triggered to overeat if not given a stricter protocol to work with. Maybe it’s all psychological, but it works for me.

[@oliviergendron7336]

ŧhis Sam was working for Shaun T, the beachbody supertrainer behind Insanity. Shaun T started intermitent fasting couple years ago and he followed the trend.

[@stoff81kg94]

"And OH BY THE WAY". . . FOR THE ALGORITHM!!! Love your WTF's!

[@iguanapunk]

"AUTOPHAGY MODE" made me do a laugh out loud. Thanks, not done one of those in a while.

[@karencunningham4366]

OMG! You were so great in this video. I love learning and being entertained at the same time. Keep the good work up!

[@pattybaselines]

I'll just never eat again and live forever.

[@Borkith]

I did keto for six months and the mental clarity is real, I can't speak for IF. I am surprised however to hear some contradictions about fasting, lifespan, healthspan, etc brought to light by Sinclair, Dr Rhonda Patrick and Dr Peter Attia, what I took as hard science I now want to see the publications they speak of, thanks for bringing that up.

[@starboyjedi13]

Bro this is pure content.👌🏾💯 I didn't expect this to be this funny.😂

[@RemingtinArms]

Any time an influencer mentions mitochondria, I just presume I'm gonna be able to shoot lasers like parasite Eve, and if they say that won't happen I lose interest.

[@brentjohnson9732]

Love it. Thank you Layne. Keep busting out these videos

[@pablov1323]

Whoah! the editing of this clip was hilarious! keep the good job!

[@yaboicoach]

Layne gets funnier each week 😂Love the content and corrective sarcasm, keep up the great work!

[@deniselowe2338]

As always, thanks Layne.

[@DerekBoldiene360]

I eat a big breakfast a big lunch and a small dinner but I always stay hydrated throughout the day. Have a protein shake every morning full of. Full of protein calcium and everything.

[@lmdfx]

Great stuff man, that mental clarity line killed me 😂

[@cameronallen5043]

What about second breakfast?

[@johnnymanning4920]

I’m so glad I found this channel. There is so much BS info out there and my man is cutting through all of it. I never knew how gullible I was until I started watching Layne.

[@wellscraft]

If I never eat, I'll live forever!!! 🤣

[@Adam-yt8uz]

Hey Dr. Norton could you do Bobby Parrish’s rotisserie chicken short video? Shits got my mom scared to buy chicken haha

[@GeneralSeptem]

I love the assumption he's making that egg farmers push breakfast as if we couldn't just eat eggs some other meal instead

[@danaso2567]

For me personally, eating breakfast makes me eat less throughout the day. I tried IF, it was ok, but not for me.

[@skude3]

Finding BS claims is way too easy on tiktok

[@scottyg5403]

Okay that was a pretty funny video with some great information! And yes I love my oatmeal with blueberries and peanut butter in the morning! Pre-workout meal

[@kellicardaras2805]

I just read about the benefits of eating the bulk of calories earlier in the day, in sync with circadian rhythms, and limiting food intake to 10-12 hours. Animal models show improvement in CVD, cancer risk, and weight, and limited human studies show weight loss and BP improvement (can’t recall the other markers). This was independent of caloric intake. I’d be interested to hear your thought on this.

[@biolayne1]

It might help some. But it’s not more important than consistency and long term adherence. If it helps you better adhere to the diet then great. But if you find doing that makes you hungry at night and non compliant then it’s not worth it. Big rocks first. Then worry about the small ones

[@emilycriswell9816]

😂..."almost direct"

[@rolandocorujo7662]

Thank you, Layne for all your informative videos!!!

[@ricguers]

There's this KZbin doctor from New Zealand, named Dr. Brad Stanfield, who seems to be very serious and reliable. I'd love to see you review one of his videos

[@frippRulez]

Wow shots fired! I wasn’t expecting to see David Sinclair, it would be cool to see some WTF directly about him as it seems legit

[@Ascendpt.fitness]

Layne is the best! Thank you for putting the fitness influencers in their place. Love watching your content. 😊

[@aarons9879]

No joke though, the Roman’s had billboards

[@weezyrunner]

Why dont people just listen to their own body cues? If you're hungry, eat. If you're not, don't. It's not that complicated.

[@followyourideas]

With need a Sinclair vs Layne debate.

[@JemyM]

While he is hyperbolic and think everybody works like him, the same goes for the "breakfast is the most important meal of the day" people. For decades I tried to force myself to eat breakfast and I hate it. I feel disgusted to have food in my mouth (except liquid) and when I try to eat it my stomach gets bloated and I get gasses. I felt miserable about it until I eventually accepted that my first meal is best at 10-12am. At best I can have coffee with milk after I wake up.

[@CREATED4HISGLORY]

A calorie is a calorie. Less calories = losing weight.

[@believeinjesus8300]

I typicality eat breakfast at 10 am then eat again at like 5 or 6 pm. So I guess I skip lunch ? 🤷🏽‍♂️ any how I just try to keep cal to just under 2000. I have been loosing weight and it’s simple.

[@pauldraper1736]

Help I ate food and now I can't go to work.

[@weisscoaching]

The mental clarity comment totally killed me 😂 I am curious though what they mean as mental clarity? Better focus? Not being distracted by making breakfast or eating in the middle of work? ..

[@JulietteMJane]

Marketing on the castle 😂😂😂😂

[@Jasonhart17]

Hilarious. Keep fighting the good fight sir

[@Kurtiswayne91]

And another for the algorithm

[@adrianciampa9958]

For the algorithm!

[@anastefani7954]

I love breakfast and don’t have energy to think or actually workout without it so yeah Thx layne ☺️

[@alyxnixon4361]

Oh I laughed so hard. Your sarcasm is brilliant. Thank you Layne for your great content.

[@1967davidfitness]

I don't need to watch Good Will Hunting. "How you like them apples?"

[@pixie4549]

I have to eat early, I can struggle to eat enough over the day otherwise. I pretty sure becoming underweight will not help me live longer.

[@mr.wicked8697]

DeLauer is like well I’m hangin it up, thanks alot Layne

[@Reppintimefitness]

Facts bro 💯

[@Christoferdem]

1. For the algorithm. 2. This was hilarious. Medieval banner 😂😂😂😂

[@PriusTurbo]

The Hannibal clip 😂

[@jamesm.9285]

I think one of the biggest benefit of IF over Calorie Restriction might be for those who aren't looking to lose weight and so don't want to restrict calories, but still want to gain some metabolic health benefits. Long-term fasting is a different topic, so here I'm talking about the typical IF approaches like daily TRE or the 5:2 method.

[@lennonptpaul]

Wow that was so bad it was funny. Well done for calling out these ppl.

[@andylovesconcerts]

A life without pancakes, waffles, and omelettes? Hard pass.

[@sandymitra3152]

I've gotten shredded via IF on 2 big meals a day and without it eating 5 meals a day. I felt better doing the latter. Not thinking about food as often wasn't worth all the gut discomfort. Feeling hungry while staring at the clock counting minutes until I can break my fast isn't mental clarity and it definitely didn't make me more productive. This clown likely just found Leangains for the first time and is parroting everything he's read from Berkhan without knowing anything about dieting or the human body.