The Collection: Cesar Gueikian President & CEO of Gibson

[@KfirOchaion]

Carefully protecting the Flying V and Explorer cases with case covers (!)... Dave Mustaine enters the chat... BOOM! 🤣

[@carsonmaertz8755]

how many times are you going to play the same song.

[@babagadoush1]

Lol joke

[@timothycormier3494]

It’s very comforting to know that Gibson is now in the hands of true lovers of our art/love/heart! Just a few short years ago it was looking like we were gonna lose Gibson forever! The future is looking good for Gibson!!

[@22.NUU.DRU.22]

Yes. Definitely, can only hope for an upwards swing 🙏

[@timothycormier3494]

@@22.NUU.DRU.22 you must be a big firefly guy right? There’s a you too cheap tube channel for you also

[@11000038]

Just guitar manufacturers just pushing their drug.

[@timothycormier3494]

@@11000038 just….? Is it just? Must just be that they just don’t just want to like just…like just

[@babetopaz]

yes, so?@@11000038

[@mfam1306]

As a lifelong Gibson fan, nothing has made me more excited about Gibson's future than seeing Cesar, James, Mark, and others at the helm. People who truly love and care about Gibson, not just the bottom line. Thank you for all you're doing.

[@barryengle12666]

I'm starting to feel this too. It's taken me a while, because it's really a gigantic road block for me, but I get turned off really easy by the "corporate" lingo. A man was hired to help grow my father's business grow who talked all that talk like "growing the brand", "bringing things to the table", he ran our 45 year family business into bankruptcy and we all lost just about everything. he stole from us under the guise of spending what it takes to make more money, ultimately over a 5 year period he flew all over the country taking friends out to eat and driving really nice cars and staying in 5 star hotels every trip, never made one deal and not one meeting with any of the big corporations happened. So when I hear a lot of that chit chat about the Gibson BRAND, it's nauseating. I get it, and I'm really easing up on how Gibson is talked about in this regard because as you stated it, it's refreshing to see how these guys love and care for Gibson without mentioning profit or the bottom line constantly. I have the hopes that the new president, JC, can keep the corporate talk in the board room. Thing is, we all get that it's a business and it needs to show profit but when I watch videos about guitars, amps, pedals, etc. etc, I could care less about all that. It's just not the appropriate time. I've never picked up any of my Gibson Les Paul's and thought "At least the brand is in profitable territory now", I'm running chords and melodies in my head that I want to finish a song with. Long rant, I know. I needed to get that off my chest, your comment spurred a few thoughts.

[@mrj1871]

But the bad thing is the guitars are still shit! I recently purchased a SG special, the nut was terrible and the bridge P90 was microphonic. So how much better have they gotten?

[@Chrono205]

Интервью двух чмориков

[@clutchcarabelli8054]

The Gibson brand president is a huge Black Sabbath fan and It all started when he was a kid with Black Sabbath one and a Spanish acoustic guitar.. that is the Absolute Coolest Thing I could ever hear 👍👍👍

[@emartinezr]

Not only that, but I've seen him jamming with the guys from Megadeth and he can hang with Tornado of Souls and so on. No matter who you are... if you can hang with those guys, you're a guitarrist. And he was genuinely having FUN.

[@tonkageorge]

I’ve only got one Gibson, but I still feel very fortunate to have it.

[@greensombrero3641]

what do you have? I've a 79 LP custom, natural. gold parts. Still in great shape. I've also a 77 RD sunburst (it's a second)

[@sleevelessace]

i mean its the gold standard , the rolexs of guitars (priced that way aswell) i mean u can get the same sounds from a jackson king V as a gibson flying v but its more then that its the wood, gibson usa pickups,nitro laquer) but if u just wanna have a killer sound you dont NEED a gibson but every guitairst WANTS one myself included my dream guitar is a white 70s V

[@safiramusica]

I have two, a Gold Top 1992 Reissue with P-90s(love them) and a 2002 Black Beauty(I always wanted that one) that I bought this year. Amazing guitars.

[@quickwateroutdoors7301]

True stewards of the brand that have become the heart and soul of Gibson. Incredible leadership. Insightful, creative, inspiring. I’m proud to be a Gibson player.

[@golgothaassassin5035]

I'm glad that Gibson is being ran by people who play music, and love music.

[@21sungalute.42]

Agnesi plays no part in “running” Gibson, he was hired to put out some dumb shit about bringing litigation against other guitar manufacturers who were/are doing better in designing innovating & selling their products. Oh’ he also had something to do with these video promos.

[@blastofo]

@@21sungalute.42 I think he was referring to Cesar, not Mark. The reality is players like their Gibsons to be traditional. Gibson released a lot of modern design models in the 80's and 90's and players hated them. Even changes that were useful and subtle like the automatic tuners, people hated.

[@codymccloud7718]

@@blastofo I worked at the Gibson factory from 2005-2019. Cesar is no better than Mark. There are great people working at the factory but dudes like them get all the credit.

[@blastofo]

@Zach Sabbath People thought guitars were going to be dead when new wave got big in the beginning of the 80’s. You cant predict the future. Whats popular as far as instruments and brands go, is determined by relevant and popular artists and what gear they use. And the robot tuners were great. They looked stock, and they eliminated the need for multiple guitars for different tunings.

[@monto39]

He's sure got some weird sneakers though (1:13:46)

[@clayhillhomestead3321]

I think Gibson is in good hands. It is awesome to see the passion that Cesar and Mark have for Gibson guitars.

[@bluarcher5941]

good for u... keep them all locked up so they can't even be viewed and admired unless you're a personal friend of Cesar. They'd be better off in a museum or a Hard Rock Cafe somewhere. Just another CEO flaunting the bling. My opinon.

[@youpvanligten5788]

@@bluarcher5941 Calling Cesar “bourgeois” would’ve been the cherry on top of your comment haha

[@rayfabris2512]

I got my first Gibson in 2021 and love it

[@DG-bb1jz]

Don’t forget Mr. Jim at Gibson USA. Guitar Royalty and specialists all in that company.

[@Andreas1996]

Cesars Collection is so awesome! And I Love the direction Gibson is going! 🎸

[@jared305]

So cool to see someone so high in the company who’s actually really involved with what they produce/have produced!! Sick and massive props

[@babagadoush1]

Exactly!

[@deancramer]

But shouldn't that be expected?

[@garyburginjr1366]

How incredible.. I've been sucking up every bit of Gibson history I've been able to find since I was a kid. With a little luck hopefully I'll be an owner of a Gibson piece of history someday. I've had the same Epiphone Les Paul for ten years and I love it but someday I know I'll get there. Thank you for posting this!

[@SSN70]

That was beyond ridiculous absolutely stunning collection I feel Gibson is finally in good hands

[@Jesse_Johnson]

2022. Gibson is blowing my mind. Just got a new Les Paul Standard. 50s. worth every penny. The quality, care, craftsmanship. Top notch.

[@OscarBenben]

Thank's to making us part of this family reunion 🤘🏼🔥

[@MrGixxer1300r]

This has to be the best of Gibson TV seeing Cesar's collection has been a privilege.

[@johnt.mickevich2772]

These collection videos are some of the absolute best things on KZbin.

[@timothycormier3494]

Guys that was the coolest “the collection” show yet!! The only “V” missing was the Lonnie Mac. Which I’m sure that Cesar has in storage somewhere!!ahhah! Thanks man! Or men. Time well spent. Thank you for sharing!

[@jonmichael02302]

TROGLEY EAT YOUR HEART OUT! Epic collection! Seeing the passion in this video makes me want to buy another LP!

[@J.C...]

I hate to think how he would bastardize each and every one of these guitars before he jacks the prices up on them and puts them all on Reverb. I wouldnt let that dude near my guitars. Especially not with a screwdriver. No, trogly. You don't need to take apart every single guitar you handle. Smh. The dude is a joke IMO. Hes a guitar have-er. Not a guitar player. You know what I mean. The tuners could be in their original positions with screws in their original positions and hell take it all out, pile it up, and just put anything back anywhere. Dude has zero respect for vintage guitars whatsoever. He just sees them as money making opportunities.

[@joshhughes2116]

So refreshing to see people who are passionate about guitars steering the ship! Keep up the good work Mark, Cesar and everyone else at Gibson!

[@MarcJBeard]

The passion in this video oozes from the screen.. ⭐️⭐️⭐️⭐️⭐️

[@JRT909]

Proof is in the product. Recently purchased 2 SGs from the original collection. And wow some of the best guitars I’ve ever played. So glad to see Gibson guitars being run the way it should be. Bringing respect back to the brand. So excited to see what the future holds under this leadership. Great work.

[@fordhammie]

Binge watching "The Collection "; life is good...😎

[@johnnydogs217]

Incredible collection Cesar. 🍻 cheers Mark & the whole Gibson Fam.

[@lazlomattachine8334]

I dig their passion for these incredible instruments- very, very cool to see Cesar’s unreal collection.

[@davegreeley]

Mark still gets that little smirk right before he opens a case. Watch his face every time he releases the latches on the cases. Love Gibson, Dream Gibson. One day again I pray.

[@cardbored_]

Like everyone else has said. It’s so good to see Gibson finally in the hands of true players. Now if they could just get prices a little better. I make $100k a year and even for me, paying damn near $10k for an R9 is insanity.

[@babagadoush1]

I needed this uplift guys! Going through some stuff and this just really brought a smile and a short escape for me. Thank you Cesar for sharing. Love Marks enthusiasm and love!

[@JayTheLane]

Hope you get through it man, keep going. Music helps me to get through anxiety and depression, helps me see the joy in life 👍

[@ashtonsimms2181]

2022. I am super stoked. Currently saving for a 50s Les Paul gold top. Can’t wait for my first Gibson.

[@thespann100]

Great collection, great history, great stories, just bloody great mate!!

[@philtron1969]

Another exceptional episode. I wasn't sure that this one would be as interesting as the collections of known players. But, it made me really glad that Gibson ( a company that I truly love) is in this man's hands.

[@S-T-E-V-E]

Why aren't the Gibson Ledgers online for everyone to access and pour over? Come on guys, do the guitar world a solid!

[@robgreene1776]

Agreed !

[@vladimirpoutine7522]

They were on a Les Paul forum at one time. With pictures of all the associated recorded burst from the 50's and 60's.

[@S-T-E-V-E]

@@vladimirpoutine7522 I thought the burst ledgers were lost, they left them behind at the original building I heard, and they have since gone missing! They offered a reward for them a while back of like $60.0000!

[@vladimirpoutine7522]

@@S-T-E-V-E My bad you are 100% correct. I miscommunicated my point. The modern ledgers(post-1961) is posted on the forum. The ledger for all guitars built during the burst years is a modern record of all known bursts with pictures(is what I meant to say).

[@mjphoto45]

Counterfeiters

[@paulsalazar3765]

Own a 1961 Les Paul SG Jr I found here in Albuquerque, NM in 1976. My first Gibson. Like everything about Cesar. Gibson is in good hands.

[@ethanhitchcock5431]

I love that Cesar is equally into acoustics as well as electrics , I also have the same passion for acoustics , the acoustic sound is so pure and the electric sound is so purely ELECTRIC !! HAW !!

[@leascaart]

I LOVE THESE Series. I'm sitting at work bingeing boatloads of them. I just love Gibson guitars.

[@gonzalomangaramo6538]

as a big music and guitars fan, what can I say... I feel proud of what gibson is doing lately... plus i'm proud Cesar is leading it 🙌💪

[@ShaneSG]

What a great guy , clearly loves and lives all things Gibson. Definitely the right person is running the company. Amazing collection.

[@SixSixthSix]

This was just the tip off the iceberg wasn't it? Love every second!

[@karlsmissen]

These collection videos are my absolute favourite. Cesar is an amazing custodian. Mark a brilliant host

[@michaelsguitars3079]

I bought and paid for my first Gibson in late 2016 and got it around March of 2017. It's a 2017 Gibson SG Standard and I still play it today. It was slightly before the new ownership, but it still plays as great as the day I got it. Looking forward to the day I get my second Gibson.

[@babagadoush1]

Enjoyed this so much. Love Mark and Cesar both! Keep up the great job guys!

[@blacktoothfox677]

That, was a privilege just to watch. awesome to just watch you guys, Dave and Ritchie, admiring the silverbursts (I adore my silverburst... I needs a partner, so...) THAT, was the best collection of Gibbo's I have ever witnessed, in life, film or print, in my 30+ years of playing. Best regards from the UK. We make the amps, you do the guitars...! BIG LOVE TO Y'ALL

[@ebaristogringo]

Totally blown away by this insane collection..saving up money for a Junior Lp single cutaway,gonne make me so happy to be part of the family.. ;)

[@joaobrandi]

I love that piano and when they go upstairs… WOW, the room full of acoustic guitars is just AMAZING! What a dream come true, congrats!

[@hankrocks7504]

Got me my first proper Gibson recently and I'm infatuated ! Gibson Sg standard! Also I really appreciate the fact that the new president of Gibson is also a guitar nut! Probably why their quality has improved significantly throughout the Gibson and Epiphone stuff over the last five years.

[@chuckmastrog7634]

Mark I love your shows!!!!! Thanks for all your wisdom. You have taught me a lot about vintage over the years.

[@rdmkeytohwy]

I own one old Gibson LG-O acoustic made in 1958 and it is a great, vibey old guitar. That old Goldtop with PAFs with all of the checking and some fading into that green color…..I’ll bet that guitar has some stories to tell. Thank you Cesar for opening your home to us and showing us these beautiful pieces of history. What a collection! And it is obvious that you love rock music and the artists that have made it great. I feel better about someone like you having these instruments to appreciate and to still play them. So cool. Thanks Mark for another great interview and episode. This stuff never gets old does it?

[@jessefillmore]

JC and Cesar care . That makes a huge difference !

[@charles9487]

The routing for the inlays on the 59’ burst at 21:21 tells you everything you need to know about these things. They were not perfect by any stretch of the imagination. Amazing when people complain about minute details and errors on modern American and custom shop models when in reality the most coveted guitars that they are based on were full of imperfections, there were no master builders in the 50s and 60s just guys building instruments. Luckily though they seemed to get the most important thing right back then, the sound.

[@RByrne]

Gibson has really been killing it since Cesar took over. I've got a couple from 2015/16 and 3 I've bought in the past year and there's a huge difference(not that the others were bad, some of the best guitars I've played). Now hopefully he just brings back the LP Supreme and Custom to the Gibson USA line so I can sleep at night.

[@ashleyjackson8538]

I love these instruments . They all sound incredible

[@CS_Murphy_R9]

as i recently converted Gibson lover i agree!👍 Just got a 2022 60's standard and it is blowing me away with how great it plays and sounds!

[@circuitwicker1672]

That was such a pleasure to watch! These are the kinda people you want running Gibson. So much love and appreciation for the brands past, present and future. Keepers of the flame, from the factory to the office to the customer!! Keep the love in the game!

[@Tommy2704]

I cant watch this video and not get jealous of all those beautiful guitars in the background

[@heavybrett-al4082]

Great episode,spent the entire time drooling! And then two metal masters I love, just show up.very cool.

[@modelflyer2003]

Who would thumbs down this video? A Fender employee? This was awesome!

[@TuckerCustomShop]

That 67 Pelham is truly stunning! She is Beautiful!

[@ferramirez4570]

Mad respect for Cesar he really know his Craft and is passionate about it, the instrument and the music, has some Steve Jobs vibes as well, I know Gibson it's in good hands with guys like Mark and Cesar! Be safe guys and good job!

[@lukalekov1530]

looks awesome i just got my Epiphone Les Paul standard and it's a pleasure to play it

[@ManuandFuci]

such passion can simply only be JC's successor. Wonderful footage and the starter with the grand piano says it all about how Mr. Gueikian breaths and lives music, music instruments and obviously Gibson guitars. JC guided the turnaround of this great brand and Mr. Gueikian just brings it to the next level. THX of being you, Mr. Gueikian, and being there, a much more than a well deserved position and role.

[@celsoescobar9630]

Lots of very expensive beautiful guitars but I wished they played them all for us, mere mortals, to have a glimpse of how they SOUND...

[@leascaart]

I LOVE THESE SERIES. Keep making them, we'll keep watching. You all have such a great thing going here.

[@ccbbh4477223]

Truly excited about the future of Gibson. This is an institution that should be around forever, honestly FOREVER!!! Now on a more serious note ........how can you guys introduce one of the best collections ever and not let some of these sing a little for us. This is a segment that brings huge excitement and some disappointment as well. LOL!! Keep 'em coming Mark.

[@aarondarcy8551]

Wow I have so much love for that episode. Thanks so much.

[@dylanbshelton]

What an amazing collection! Enjoyed this episode very much!

[@macdad159]

I love this one so much I had to watch it twice...in a row. FML

[@markhoskins]

They guy loves guitars. This is great to see! ❤

[@jikemenkins7098]

Awesome, awesome video. On many levels. It's nice to get to know the man who stewards the brand right now. I really appreciate this video.

[@Papa_O.A.M]

This is Awesome! I own 3 gibson guitars, a J-45 natural ~ a Slash Standard ~ and a R7 Gold Top, for some reason watching this video it made me pull out my J-45 and just awe over it in all its beauty..... thanks, this is a great reminder of why I got my guitars and got into guitar in the first place! Thanks Again! - Thomas W.

[@md7306]

Gibson is back and better than ever now! Keep up the good work!

[@scrap_iron_2264]

I think I just heard Trogly choke on his coffee. What a great collection. Thank you for making this.

[@telecastersRthebest]

Gibson is hitting it out of the park with these videos! Faulkner has a great sense of humor.

[@teenixon]

I have personally played 4 or 5 real deal 1959 bursts, all great guitars, of course, but I have to say, the 1959 60th anniversary I bought for myself, plays and sounds as good if not better than the originals, I just love it ! Amazing guitar ! I think they got it right starting in 2013, I played a reissue “Happy Jack” and that’s when I knew, they have finally nailed it !

[@DeOmnibusDubitandum76]

That 59 is truly breathtaking!

[@DirtleTilbury]

So cool that cool people are running the company that I have always looked to for coolness. Really good episode. The bar has been pushed higher by having this guy at the helm.

[@gregormay6243]

I really like that in these documentaries the brand is taking an interest in music, instruments rather than presenting its products. I wanted to comment on this in a video by Dwezeel Zappa where Fenders also appeared. Now they also introduce a piano and this is really something very nice from the brand.

[@guitarnunnsense8115]

Absolutely awesome. Surprise guests too. Rock on. Nice job Mark.

[@kjelddalsbaek7285]

Hi Cesar . God bless you! You are the ONE Gibson boss since.... so many times! Thanks to all the great team at Gibson. and for the greeeeeeeeeeaaaaaaaat work that's made !!! in Orville's name

[@chrislathwell3653]

Great vid thanks mark and Cesar for the hard work the work you put in shows and thanks for sharing the collection

[@rudiyantohalim736]

I think having Cesar as a new CEO will drive Gibson in the right path. A knowledge of guitar nerd with the company as a fantastic tool. Sadly, when the Gibson guitar is getting nearer to the right path to the history that made em great, the price for it is getting it further from us, the real fans 🙏💪🤘

[@patricksailor9190]

I actually really like Agnesi. He only asks about what is cool. Gotta be one of the hardest jobs.

[@vedder10]

I can't afford any of the vintage stuff, but I recently purchased a Standard 50's AAA top Les Paul from Sweetwater and I absolutely love it. My first Gibson but it won't be my last. My next purchase will be a Gibson Custom Murphy Lab. I think that will be the one that get's buried with me.

[@TommySG1]

My second guitar ( first guitar I bought myself ) was either a 79’ or 80’ SG. I saved up my money for a year, I was 14 or 15 years old. I walked into Mannies in Manhattan and bought an Ivory / cream white SG with the small black pick guard. To this day I regret selling it. Hoping this color comes back as an option on the Standard line. It’s good to see the company is being ran by guys that love everything about it 🤙

[@spudnreno]

Incredible collection! Thank you very much for sharing. Watched the whole thing and completely intrigued through it all. 🤘

[@gibsonguitar]

Thanks for watching!!

[@brentklein6143]

Word of the day. Vibe'ee 😂 you guys have turned Gibson around. I love it. Keep kicking ass guys

[@SrDeMaFp]

This episode was incredible!

[@usmcyounggun6879]

I keep checking out that white dove in the background and really want to play that thing!

[@samii1031]

This is one of the best episodes of the collection I have ever seen, part show and tell, part personal, part business. Cesar loves guitars, and it shows. His love is infections, and will probably lead me to make poor financial decisions 😂😂😂😂😂

[@LAboomR]

Cesar, I like your helmsmanship of the company Your taking the company into the 21st century without losing the traditions that made Gibson great 👍🏻

[@iTrove]

I just want to scream as I struggle to save for my first Les Paul. So happy this guy is driving Gibson into the future and loves its past. Arrrrgggggg!

[@garyhoffman503]

Marc is the best "everymans" dream player and Historian. Gibson has made it through hurricane winds and tornadoes! Amazing company!

[@KungFuCooter]

Best Collection video ever!!!

[@TheWolvesCurse]

i love that british humour Richie brought in 🤣 "pissburst".

[@danriley903]

2 guys definately passionate about guitars! great to see despite the hate going on in the comments, DEEP BREATH BROS!

[@davidedwards7835]

that was awesome,here is a man who has a dream job

[@chackalsjc]

Really awesome collection. Cesar Gueikian is a bad-ass, I'm glad he is running Gibson.

[@ApeLikeCreature]

I find the Silver Burst to be the worst looking burst ever created. To each his own. But it is COOL to see how many Cesar has, and how passionate and respectful he is about the actual instruments. Such an incredible collection of beautiful instruments that get played and studied to create new instruments.

[@allstopblue5717]

I feel you. Never been a fan of silver burst. I do quite like the look of the vintage ones that are yellowed/greened a slight bit. But still wouldn’t be my top choice to blow money on. Funny how some guys absolutely LOVE the silver burst. We all have our own tastes I guess.

[@TheRambouillet]

Casket Burst

[@Colhogan06]

Silver burst is my absolute favorite color as well. I have yet to get a silver burst but it's still my all time favorite. One day the money gods, and the guitar gods will meet at the same time, and I'll get one. Those Silver Burst Les Paul's are by far the best.

[@teenixon]

I feel extremely fortunate to have my 60th anniversary 59 Les Paul burst, best Les Paul I’ve ever played, also my 1979 Charvel Stratocaster, burst, built in Wayne Charvel’s garage by Wayne and his son Michael, as close to a perfect Strat that I’ve ever played, I have more time on that guitar than any I have, amazing guitar !

[@repomanband]

Why not make "The Ledger" available on the internet so we can all look up our Gibsons!

[@caddisfly9651]

Best episode yet

[@michaelshearer3559]

Wow, hopefully one day I'll have 5 or 6 Gibsons. Until then I am very happy with my single 2001 Les Paul Standard. Those 50's in his collection were unreal.