The Disturbing Story Of Hugo Boss

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Hugo Boss is a luxury fashion brand associated with wealth, elegance, and status - but this fashion icon has done all it can to hide its dark business past from the public eye. This is the story of how Hugo Boss supported Hitler, made the uniforms for the Nazis, and yet somehow re-branded and built a global fashion empire. Welcome to the INSANE story of Hugo Boss & the history of Hugo Boss's luxury fashion business empire. We'll look at: How did Hugo Boss begin? Why is Hugo Boss' history controversial? Did Hugo Boss make nazi uniforms? Why did Joe Lycett change his name to Hugo Boss? Why is Hugo Boss so successful? What business and marketing lessons are there from Hugo Boss? Plus lots more in this business mini movie about the story of Hugo Boss!
The Hugo Boss story all begins when a boy named Hugo Boss was born in Germany in 1885, in Metzingen, who developed an interest in the fashion business from an early age... He wanted to create his own fashion company - and before long managed to turn a small local shop into a whole factory, Hugo Boss' apprenticeship as a merchant made him a great salesman, and before long, the company’s clothing became fairly well known around Germany. However, after World War I Germany had been ordered to pay a huge amount of money in reparations. The debt was set at 132 billion gold marks, the equivalent of about $270 billion US dollars in today’s currency. This began to cripple the German economy. As the US, UK, and France enjoyed extravagant spending on behalf of Germany’s debt, a time known in America as the Roaring 20s, Germany struggled to pay off the war. As a result, German citizens saw high inflation and business closures - and therefore even though Hugo Boss’ clothing had been pretty popular, his company began to suffer. No amount of good reputation could help the fact people were struggling to afford his work. And then, the Great Depression only made Germany’s bleak economic situation even worse - food became scarce, jobs were nowhere to be found, and some families even burnt their money to provide heat during the harsh winters. Hugo tried to save his business, but was forced to lay off most of his work force and shut down his factory. Eventually, he filed for bankruptcy, and all Hugo Boss was left with were 6 sewing machines. It seemed like the Hugo Boss clothing brand would be nothing but a short-lived dream... But of course, we all know that’s not the case - in present day Hugo Boss is a multi-billion dollar clothing empire. So, what happened?
00:00 Hugo Boss Story: Intro
00:31 Part 1: The Intriguing Beginnings of Hugo Boss
03:05 Part 2: Deal With The Devil
06:23 Please Subscribe to MagnatesMedia
06:52 Part 3: Rebuilding The Brand
08:38 Part 4: The BOSS Era
11:58 Thanks to IFL Watches For Sponsoring!
12:53 Part 5: The Changes
15:24 Part 6: The PR Nightmare
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[@Davierus]

How do you edit such quality videos in such short timespan?

[@web3tycoon]

i will really appreciate it

[@redflagy8]

Soon you will make a story about yourself and how fast your voice and this channel made you number one history channel on KZbin

[@alansandybay]

Nice video please do a video on Bacardi

[@mando6659]

is there any way you can get rid of the bots impersonating you too scam people?

[@haydenwalker1646]

"They had their flaws.... but they looked fucking fantastic" 🤣 😂

[@ghostriderpa31]

The only uniform that people still talk about 👌🏼

[@stevensteelforce2701]

Немцы в стильной форме шли навстречу ангелу смерти.

[@cdub5033]

yeah, ask Prince Harry & family.

[@jeltoninc.8542]

Yeah because as much as people hate the nazis, they looked fuggin’ badass.

[@thelittledragon5595]

i just wanna appreciate how amazing the editing is. Its just so smooth and top notch.

[@ridwanfaysal7935]

SURAH AL MULK In the name of Allah, the Entirely Merciful, the Especially Merciful. Blessed is He in whose hand is dominion, and He is over all things competent - [He] who created death and life to test you [as to] which of you is best in deed - and He is the Exalted in Might, the Forgiving - [And] who created seven heavens in layers. You do not see in the creation of the Most Merciful any inconsistency. So return [your] vision [to the sky]; do you see any breaks? Then return [your] vision twice again. [Your] vision will return to you humbled while it is fatigued. And We have certainly beautified the nearest heaven with stars and have made [from] them what is thrown at the devils and have prepared for them the punishment of the Blaze. And for those who disbelieved in their Lord is the punishment of Hell, and wretched is the destination. When they are thrown into it, they hear from it a [dreadful] inhaling while it boils up. It almost bursts with rage. Every time a company is thrown into it, its keepers ask them, “Did there not come to you a warner?” They will say,” Yes, a warner had come to us, but we denied and said, ‘Allah has not sent down anything. You are not but in great error.'” And they will say, “If only we had been listening or reasoning, we would not be among the companions of the Blaze.” And they will admit their sin, so [it is] alienation for the companions of the Blaze. Indeed, those who fear their Lord unseen will have forgiveness and great reward. And conceal your speech or publicize it; indeed, He is Knowing of that within the breasts. Does He who created not know, while He is the Subtle, the Acquainted? It is He who made the earth tame for you - so walk among its slopes and eat of His provision - and to Him is the resurrection. Do you feel secure that He who [holds authority] in the heaven would not cause the earth to swallow you and suddenly it would sway? Or do you feel secure that He who [holds authority] in the heaven would not send against you a storm of stones? Then you would know how [severe] was My warning. And already had those before them denied, and how [terrible] was My reproach. Do they not see the birds above them with wings outspread and [sometimes] folded in? None holds them [aloft] except the Most Merciful. Indeed He is, of all things, Seeing. Or who is it that could be an army for you to aid you other than the Most Merciful? The disbelievers are not but in delusion. Or who is it that could provide for you if He withheld His provision? But they have persisted in insolence and aversion. Then is one who walks fallen on his face better guided or one who walks erect on a straight path? Say, “It is He who has produced you and made for you hearing and vision and hearts; little are you grateful.” Say, “It is He who has multiplied you throughout the earth, and to Him you will be gathered.” And they say, “When is this promise, if you should be truthful?” Say, “The knowledge is only with Allah, and I am only a clear warner.” But when they see it approaching, the faces of those who disbelieve will be distressed, and it will be said, “This is that for which you used to call.” Say, [O Muhammad], “Have you considered: whether Allah should cause my death and those with me or have mercy upon us, who can protect the disbelievers from a painful punishment?” Say, “He is the Most Merciful; we have believed in Him, and upon Him we have relied. And you will [come to] know who it is that is in clear error.” Say, “Have you considered: if your water was to become sunken [into the earth], then who could bring you flowing water?”

[@SurfinTheKaliYuga]

I'd still rather wear a full suit of Hugo than a single thing from Balenciaga.

[@_phantomII_]

BAALenciaga is devil's brand. Hugo Boss is a masculine and yes, opportunistic in the beginning company who doesn't conform to the bullshit the media pushes nowadays.

[@richardgallagher4880]

Why? Today Hugo boss is supporting Germany invading Russia, killing 300k and putting 300m into starvation.

[@AdFrmDa3]

@@richardgallagher4880 exactly why im supporting hugo boss

[@ichthus2162]

@@richardgallagher4880 Nah, he just has what you're missing (Intellect)

[@richardgallagher4880]

@@ichthus2162 Explain yourself troll.

[@via45]

I actually think that it's good how they actually apologised and changed their meaning and has worked with the actual victims. That's literally miles ahead of many who don't even acknowledge what they did (Japan).

[@siphotheguy1870]

Article 9 of the Japanese constitution renounces war as a sovereign right of a nation. I mean, that's a good start right?

[@kennypich9877]

japan is very aware of what they have done and was forced to apologize by the western powers who dropped 2 nuclear bombs on japan. in fact the emperor was forced to denounce his divineness to the japanese public. in an act of humiliation but arguably necessary. they are more than past their apology. what more must they give up

[@jsthereforfun1648]

Many countries hadn't apologised to what had they done e.g British not apologised to whole of world for looting, USA for creating terrorists,and many more are their

[@mendora5547]

Japan have done a lot for countries they had wrong in past decades, Mostly in aiding their economy and development via low interest and favorable loan or economic aid. They also help funding a lot of education system and infrastructure in those country. They just don't talk about it. People can interpret it as they refuse to acknowledge their past -- Or that it's just not in their culture to announce one own good deeds (or just trying to paint one in positive light in general). Personally I think it's a combination of both. But while such cultural tendency certainly shown it downsize generation later in the young population that are ignorant of their own terrible history and seem unable or disincline to learn from the past the popular sentiment that somehow emerge this past decade that "Japan has done nothing to atone for their past crime and their role in WW2" is completely fail and unjust.

[@ChucksGullsway]

@@kennypich9877 They didn't need to drop the bombs on Japan because Russia was already invading America just wanted to drop the bombs and test the weapons out on real people.

[@watchaporia]

The most impressive thing about this story is how they cleansed their image

[@Practicalinvestments]

I mean there’s always been that meme since like the early 2000’s where it’s like ‘hugo boss new lineup’ and it’s the nazi uniforms lol so idk i think people been knowing they just don’t care enough 🤷‍♂️

[@gkrees9509]

@@Practicalinvestments a meme doesn’t mean there image is still dirty you goofball.... this will always be a part of their history but they DID manage to clean up a bit. Of course there’s gonna be some people who still talk about it but that’s not the point of the original comment u bozo

[@adolf-8834]

Let's put them in a concentration camp.. Now, where are those gummy bear bastards? Welcome to 1984

[@Practicalinvestments]

@@gkrees9509 the only bozo here is the boy getting angry at a youtube comment XD

[@perjacobsen8445]

The victor tells the story

[@giankarlocyprus8590]

I still dont understand how your mini documentaries are not on Netflix/Prime/HBO. Keep up the great job you are doing mate!👍👍👍

[@_phantomII_]

Hmm... Maybe because netflix has its own agenda and propaganda vision and this is an indie YT guy who clearly doesnt fit Netflixs plans?

[@imeqsmd]

Too much straight up truth in these videos. Way too truthful for Netflix etc

[@FractalRaver]

Keep it up and maybe they will be or you might not even need em. PS there is already a Netflix vs Blockbuster episode. I wonder about Amazon Prime. Hint hint.

[@FractalRaver]

And btw, Prime is Still carrying that video Kyrie Irving linked to (H2N). If that hairball of misinformation and hate can be on Prime, this is muchhhh better. “Truth” LOL.

[@mattberg6816]

He shows American uniforms while talking about nazi ones. Dude can’t even use the correct footage from Tarantino movies

[@toriamartan3295]

Thanks so much content developer,well done you, & also for pointing out how the production part of the business is of a rather serious constructive process...I appreciate now,how researched information at the least of it is so strongly important,I will it is for me.Well done you. Thanks a bunch & might I say keep it coming😳 Please

[@thechristianitychannel422]

Thanks. Been patiently waiting for a new video from you. Once again, this is nice. Been trying so hard to join your channel but paying for subscriptions from Nigeria is so hard, card keeps getting declined sadly. Keep up the great work!

[@LaughLabz.]

Your editing is honestly unreal. I have no IDEA how this is not on Netflix or HBO!

[@InYourDreams-Andia]

Most clips from this are from Netflix productions. Easy to edit clips together if they're already from films. Not sure how Netflix views their content being ripped like this, IP is a very real and easily sue-able. YT possibly has an agreement in place, but I wouldn't bet on it.

[@Robstrap]

His editing style is extremely over the top and distracting af. If you wanna see good documentary editing, check out LEMMINO

[@silvijosabajo7579]

I love the final product. You guys really put a lot of research, editing and animation to make the videos this good. Always a pleasure to watch. Subscribed with bell on!!

[@spotlight_scenes]

This channel is top notch. Great storyteller on YT. Keep up! You are killing the show 🔥

[@via45]

Wow this doc was only 20min? That's some really good editing. Can't wait for more, also would like even longer ones too if u decide in the future.

[@ellieyu4734]

This is so underrated! I could watch you for hours and hours, great work!!

[@RC51Legend]

What do you mean underrated? 7.5k likes, not one dislike.

[@snuscaboose1942]

Karl Diebitsch designed the black uniform of the SS and Hugo Boss with his slave factory, manufactured this uniform amongst many other uniforms for that particular party. The original Hugo Boss is famous for a design he didn't design.

[@VasinVictor]

The presentation moved me to pay you a compliment. God has gifted you with some great editing talent and ideas. Visually stunning, sound too.

[@plazik7481]

That Hugo Boss and Kanye West collaboration is gonna go crazy

[@jabmann]

Great vid. Only channel that puts this much effort into EACH video

[@t.gatsby1160]

Let's just face the fact that the German Nazi uniform is the most elegant uniform by far . And the quality of videos that this guy makes are absolute masterpieces

[@RockandrollNegro]

They looked good, but uniforms of both the Heer and SS were tactically useless. They were too hot in the summer and too cold in the winter. German troops picked the corpses of Russians and took their boots and coats to keep from freezing to death. In the summer, the Germans were known to march in jackboots and underwear because the wool or herringbone twill summer suits would make them have heatstrokes. Then Germany ran out of cotton and wool and started using Rayon and patent leather, which was even worse. So yeah, Nazi uniforms looked good while they were dying of frostbite and heatstroke, but the Allies put function first, which was why they won the war.

[@christianmcbrearty]

​​​@@RockandrollNegro The Allies didn't win the war because of their uniforms 😂 They won it because Hitler had failed to effectively plan long term. He did have a grand vision, but didn't know how to get there. When all his allies crumbled, he knew it was all over for Germany. Also the Nazi uniforms were actually quite comfortable at the start of the war. You're right, once they ran out of higher quality materials they did get more uncomfortable. But also it depended on where the soldiers were fighting. Many officers didn't actually serve as much on the frontlines, therefore their good looking suits functioned well enough. And nobody can argue that the Nazis didn't have style. They were definitely the most stylish (yet evil looking) uniforms in history.

[@Footballzenis]

I appreciate how you stated in the video always enjoy your work and a thumbs up for your short films

[@memoriesmuseum2824]

Kanye about to collab with them after watching this 😂😂

[@unitedstatesofalbania9221]

I was deciding to buy or not a hugo boss shirt the other day, but after watching this now... Ill definetly go and buy it

[@ethanwasme4307]

trauma dump

[@Rcapo23]

🤣🤣🤣🤣

[@vincentaziati7430]

me too ..am ordering their perfume this week for Christmas

[@darrenmcewan5806]

Always makes my day when I see a new video. Great work and keep them coming

[@Kakoslak]

i genuinely thought you had 5 million subscribers because the content is so good

[@loaikalam9141]

There is nothing disturbing in this story. It is an awesome story of success and great business management. There is nothing wrong in manufacturing uniforms for government.

[@THABONEZONE]

4:37 are you sure? Lmao he had slaves

[@THABONEZONE]

Like did u even watch the video

[@THABONEZONE]

5:00

[@tens0r884]

nazis trying to not be overtly sympathetic to nazis challenge - difficulty: impossible

[@user-jn1ts4wl1c]

​@@THABONEZONEas if majority of retail stores don't have that lmao

[@InvisibleBlues]

Love your videos; I’m stoked for every upload!

[@user-hx7fl2tl3f]

great job man. The channel is amazing!

[@FractalRaver]

This might be the best channel I know of on YT. Great quality, and truly entertaining. Such awesome work, John!

[@TinaMarie]

Yes I been binge watching 😊

[@adolf-8834]

Turn in your BMW, Audi, Benz, Singer and gummy bears, too. They were in on it. Welcome to 1984.

[@lewismacsporran]

Great video, lovely work with the graphics 🔥

[@edithwaithira9967]

Job well done as always!!

[@Realvibes_only]

John never disappoints. That's why when I see a magnatesmedia video I always click, so should you and you will never regret it.

[@fancyme.alter1311]

I never have so far 😊

[@FractalRaver]

Honestly the videos are amazing. I think the Uber one is the most insane. And levels of wealth. Quality is so good. Info is amazing.

[@johnmcdonald9295]

Thanks mate

[@ridwanfaysal7935]

SURAH AL MULK In the name of Allah, the Entirely Merciful, the Especially Merciful. Blessed is He in whose hand is dominion, and He is over all things competent - [He] who created death and life to test you [as to] which of you is best in deed - and He is the Exalted in Might, the Forgiving - [And] who created seven heavens in layers. You do not see in the creation of the Most Merciful any inconsistency. So return [your] vision [to the sky]; do you see any breaks? Then return [your] vision twice again. [Your] vision will return to you humbled while it is fatigued. And We have certainly beautified the nearest heaven with stars and have made [from] them what is thrown at the devils and have prepared for them the punishment of the Blaze. And for those who disbelieved in their Lord is the punishment of Hell, and wretched is the destination. When they are thrown into it, they hear from it a [dreadful] inhaling while it boils up. It almost bursts with rage. Every time a company is thrown into it, its keepers ask them, “Did there not come to you a warner?” They will say,” Yes, a warner had come to us, but we denied and said, ‘Allah has not sent down anything. You are not but in great error.'” And they will say, “If only we had been listening or reasoning, we would not be among the companions of the Blaze.” And they will admit their sin, so [it is] alienation for the companions of the Blaze. Indeed, those who fear their Lord unseen will have forgiveness and great reward. And conceal your speech or publicize it; indeed, He is Knowing of that within the breasts. Does He who created not know, while He is the Subtle, the Acquainted? It is He who made the earth tame for you - so walk among its slopes and eat of His provision - and to Him is the resurrection. Do you feel secure that He who [holds authority] in the heaven would not cause the earth to swallow you and suddenly it would sway? Or do you feel secure that He who [holds authority] in the heaven would not send against you a storm of stones? Then you would know how [severe] was My warning. And already had those before them denied, and how [terrible] was My reproach. Do they not see the birds above them with wings outspread and [sometimes] folded in? None holds them [aloft] except the Most Merciful. Indeed He is, of all things, Seeing. Or who is it that could be an army for you to aid you other than the Most Merciful? The disbelievers are not but in delusion. Or who is it that could provide for you if He withheld His provision? But they have persisted in insolence and aversion. Then is one who walks fallen on his face better guided or one who walks erect on a straight path? Say, “It is He who has produced you and made for you hearing and vision and hearts; little are you grateful.” Say, “It is He who has multiplied you throughout the earth, and to Him you will be gathered.” And they say, “When is this promise, if you should be truthful?” Say, “The knowledge is only with Allah, and I am only a clear warner.” But when they see it approaching, the faces of those who disbelieve will be distressed, and it will be said, “This is that for which you used to call.” Say, [O Muhammad], “Have you considered: whether Allah should cause my death and those with me or have mercy upon us, who can protect the disbelievers from a painful punishment?” Say, “He is the Most Merciful; we have believed in Him, and upon Him we have relied. And you will [come to] know who it is that is in clear error.” Say, “Have you considered: if your water was to become sunken [into the earth], then who could bring you flowing water?”

[@stevebrizzle]

Me: I’m never going to buy a Hugo Boss product again. Also me: drives a Volkswagen.

[@julietcarter487]

Hugo Boss were facing bankruptcy, but they couldn't see what was to follow.

[@THABONEZONE]

@@julietcarter487 he had slaves that lived In terrible conditions?

[@THABONEZONE]

4:39

[@julietcarter487]

@@THABONEZONE My apologies, I never knew that. There are articles where Hugo Boss have said sorry and they are taken over by someone else now, that is all I will say. I am appalled they forced slave labour back then.

[@THABONEZONE]

@@julietcarter487 yea I think the company got taken over by someone else after the Second World War just a bold move how they kept the same name

[@jojogirl9705]

Amazing, well researched video I just discovered your channel and I am impressed

[@XGossip]

Thanks Magnets... I enjoy this videos

[@intercommerce]

I only learned this about 3 years ago, despite a life-long interest in the military, inherited by my father. You did a great job Summarizing the topic but forgot to mention a very important point. I read that he was more than just a manufacturer, but he designed the uniforms the nazis and army wore. If So, This demonstrated his skill and increase the company's popularity considerably. German army at the time had in my opinion the best- looking uniform of any army in the world. It's hard to take pride in your unit or appearance if your outfit looks like a piece of shit to start with, like most armies Were only interested in function and price and not style. His simple styling looked elegant yet sinister Like most German designs even down to the vehicles you can tell a German vehicle just by looking at it And like most things if they look good, they probably are. The problem is due to the nazis behavior they completely killed that particular design because of its close association to the nuts is they even changed their nice looking hats in the post war period, and lost that cool look.

[@chuckschillingvideos]

No, he didn't design anything for the Nazis. He manufactured uniforms, that's all. Please stop repeating this completely wrong statement.

[@whenandwhy]

You are my motivator and will try my best to make such quality content Cheers

[@TheSocioEconomist]

Great Job as Always

[@Crypt2349]

Amazing work man I love your videos

[@nerd26373]

We appreciate your hard work and dedication on this channel. May God bless you.

[@MCStarYT]

Your vidoes are amazing. So professional 👏🏻

[@mikesee8322]

Love the videos bro❤

[@cqanimohamed1939]

Please make history of game industry

[@kellyfernandx]

Those uniforms were 🔥🔥🔥 the best of all time. I’ve read somewhere Hugo boss only manufactured but the design actually came from someone on SS

[@TheMenStep]

Every video is a banger! Thank you for motivation! I start to do my own documentaries! 🚀

[@TheHarrip]

Didn't think I'd like this one but you always make them fascinating

[@demorbe-official]

we all got secrets but some secrets are much darker than the others. this is one of the greatest opening lines from you magnatesmedia am going to borrow it for my next video cause am going to be bursting some dirty secrets of the American government great videos as usual love your videos they are so educating and inspiring. one thing i picked up from this video is that its not to late rebrand and clean up the messes you've made

[@Mobabambaaa]

You gone die if you do dat

[@Gollumfili]

They started doing good by the people they had wronged only to start trying to bully small companies who were not even in the fashion industry. The irony isn't lost on us. It seems in some way shape or form history is doomed to repeat itself.

[@BulkernatorKerb]

Which companies did they bully?

[@jeltoninc.8542]

Who cares?

[@swimjaneswim1]

Great Video 🔥🔥

[@husamdogan1899]

Great content man Thank you so much

[@God_Help_Us_AII]

Really can't blame him for making the best of a bad situation.

[@HjortenHjort]

Yeah I was thinking about that the other day. Okay so picture this, you have a business in your local country. All of a sudden the leader of the country goes mad and goes to war. So what do you do with your business in the towncentre? Wouldn’t you keep on doing your business and make a living? How many would flee their home country because a leader goes mad?

[@HjortenHjort]

@@Bengt556 well that’s a sick and deranged opinion to have

[@HjortenHjort]

@@Bengt556 so you want to tell the world that you think that the brutal gassing of several million people and tons of other war casualties was just fair game?

[@Hartley_Hare]

@@Bengt556 Look at you, being an edgelord.

[@Hartley_Hare]

@@Bengt556 Yes, dear. That's nice.

[@Lordradost]

The Nutsees are the penultimate villains with the very best villainous look. They just had the "best looking" uniforms. So, a very awkward thank you to Hugo, the Edna of real life villain costumes.

[@3khoDance]

Easily one of my favorite channels now!

[@darrennaicker1913]

By far the best channel on KZbin...just the ads are very annoying

[@Tokru86]

The connection to the Nazis is actually the one thing that makes the brand stand out, and what the one guy said about the uniforms totally holds true.

[@AM-qk5bt]

Hitler also drove an Audi, Benz made the Messerschmitt Engines and BMW made the FW engines. Both got absorbed into today's airbus. What did people expect?

[@jscarpa2002]

@@AM-qk5bt Yes and 3 American companies Chase bank assisted in the sale of Nazi war bonds (Rueckwanderer Marks) to German Americans. Ford motors is alleged to have helped with Vehicle and war production and Used slave/forced labor. And IBM Produced early computers utilized in the pursuit of the Holocaust by Nazi Germany. Thanks to IBM's 2,000 punch card machines, the Nazis made 1.5 billion index cards. They help in the modern and efficient management of prison, labor and extermination camps. So I wouldn't be too hard on German companies who were under extreme pressure to work and supply the Nazi party. But 3 American companies who were any ocean away didn't need to do business with the Nazi's.

[@RockandrollNegro]

Hitler didn't drive an Audi because Audi didn't exist until the 1960s. He owned a 1 of 5 Auto Union Type D built by Porsche. Porsche also built the VW Beetle that Hitler helped design. There's a big difference between brands like Auto Union which were seized under socialism and made to serve the Reich, and brands like Porsche/VW and Hugo Boss that were massive supporters of Hitler and the Reich, and joined the Wermacht willingly. Then you have brands like Mercedes and BMW that fell somewhere in between. The same situation exists in legacy Japanese brands. Some were seized by the Emperor and some served him willingly.

[@adambane1719]

@@RockandrollNegro The Americans supplied the Soviet murder machine.... soooo, whats your point?

[@tammychivese9765]

very informative really enjoyed the video ,but Hugo BOSS is still my favorite label in fashion

[@pinkich]

ahhhhh, really well made video, well timed and excellent content.

[@_spectralvoid_]

i love ur documentaries :D

[@noodlessurprise]

Do COCO CHANEL next ….

[@shauryasharma8972]

ur visuals and narrative are fantastic. but better stories can reap much more. many of ur productions hv got the same storyline(not ur fault obv)

[@Mooveetv]

Bro such amazing work 👏 🙌 awesome videos.

[@redtiebeats]

These channel is so good.

[@rachelmayes298]

I didn’t know everything about HB. It was really interesting. I don’t like any of these so called designer brands. They are just overpriced rubbish, and unfortunately due to the media circus and influencers all the young want designer. Do they make his clothes in China? Are the workers looked after properly? I like to stick to as much of my products to be made in my country, which is getting harder and harder.

[@h4xe7reac75]

So you can't afford them

[@sergpie]

Hugo Boss manufactures in Turkey,Poland, Germany, Italy, Portugal. Materials may be sourced from China, like zippers, buttons, and fabrics. If you don’t like things made in China; know that local manufacturers, at some point in the supply chain, will require goods from the far side of the Pacific.

[@jorry7101]

If you ask me the history is not disturbing but very cool.!

[@coleypack6539]

U make great videos keep it up 🔥📈🚀

[@tonysanti9745]

Excellent info and editing, may i ask what editingsoftware was used to create the video?

[@stevegek]

Pretty sure Volkswagen just left the chat.

[@expressoevangelism80]

Hugo Boss was a pretty schrewd business man, as to whether he was a believer in the system is another matter. The company not only survived, but thrived through much difficulty. Well done them. Just like VW.

[@charlieb9064]

He was an opportunist. Capitalists didn't support the National Socialists and vice versa. Hilter wanted war and war is bad for business, unless you can profit from the government, and that's what he did.

[@sydjaguar]

subscribed, great content

[@tomhardy7878]

God level editing 🔥🔥🔥🔥🔥

[@MikeBlxck]

Sounds like Boss is a bully if they’re intimidated by small fish using the Boss word 😄😂

[@Mechaneer]

It seems like it's usually a good idea to cash out most or all of your stake after investing a couple decades in a business, especially if you have already reached global penetration.

[@munchkin0.o]

This is so insightful thanky you x

[@TheFrankwhite81]

What an amazing story and in different context inspiring. That is astonishing way to persevere and build.

[@TheMightyZwom]

Copyright and trademark rights are broken. And Hugo Boss is a prime example why.

[@nosson77]

I don't think trademark rights are all that bad. It's not even clear that they would win in court. What is broken is the overall system that allows big companies to bully little companies. And they have many ways to do that.

[@nosson77]

Copywrite laws are broken though

[@chuckschillingvideos]

Regardless of your opinion of IP laws, Hugo Boss had no hand in creating them. Thank the corrupt politicians you elect for that.

[@wazzamack808]

Great research & production put into this - superb job!! Now…. next up….. Balenciaga 👀

[@tspirit]

What i like most in Magnates Media is how episodes subjects are growing business, theyr fail and success stories. It drives inspiration and ideas. But this time ive got an idea and inspiration from sponsored watches ad :):)

[@youdontknowme08001]

Your documentaries kick ass

[@irenegold3969]

Hugo Boss products had impeccable quality and I think this kept them strong , no matter the circumstances. Desperate times bring desperate measures but despite all that , they delivered ! I was a kid when my grandfather died but I remember his suits like it happened yesterday. Flawless and soft. Awesome video!

[@skinisdelicious3365]

I would say that the Hugo Boss of today is in no way connected to its past except in name

[@Theycallmesheikhahmed]

This Channel Is ADDICTIVE ❤❤

[@acquiredsenseofhumor]

Nice 🎥

[@DDKJP]

Nothing is worse than coco Chanel

[@kingxerxes3139]

Well said.

[@daviddevlogger]

Today in church, my pastor said "do something crazy for the Lord" I went outside and off the Gen 🥱🥱🚶🏼‍♀️🚶🏼‍♀️🚶🏼‍♀️🚶🏼‍♀️

[@Wizzybytes]

Shey the oyibo audience here fit understand this your joke ni? 😹

[@kimkarling2213]

Lol. Hello from 🇬🇭

[@chrishansenbiz]

Church on a Friday?

[@x-chara2972]

@@Wizzybytes honestly the thing shock me as I see am😂

[@debbieshuaib8467]

I'm struggling to understand how that relates to the video

[@carlogagliano8162]

Thank you. I learned a lot.

[@FreemanBgTV]

Awesome video link aways 😎

[@damianargueta6568]

I work for Hugo boss and I can't go a day without hearing stories how this company supportive Hitler 😭😭😭

[@charlieb9064]

Who cares, it's a strong brand that makes awesome products. It doesn't support Hitler in 2023 and neither do the German people of today. They need to grow up.

[@joshjosh6821]

Made clothes for hilter ? What a W achievement, time to buy some clothes

[@NewTheoryMagazine]

Always found this story interesting 💯

[@heather-vs9qe]

Very interesting great content

[@purple00134]

Damn after watching this, I want to buy hugo boss products.

[@tatasweeps]

Amazing company. I worked for them and they are as efficient as they can be. (and have I worked for Gucci, Tom Ford, Donna Karan, Alexander McQueen...) Boss's quality is several steps above the rest.

[@_phantomII_]

Hugo Boss, Chanel, Fendi and Ralph Lauren make it for me and my girl. Chanel is more for the lady

[@sergpie]

Worked for Gucci here, too! Gucci itself was fine; the parent company, Kering, sucked to interface with.

[@_phantomII_]

@@sergpie i believe Kering owns BAALenciaga as well and the like. It doesn't surprise me a bit that it sucks

[@sergpie]

@@_phantomII_ I hated Kering. Kering is one of many rootless conglomerates that buys up locally-owned assets and moves the headquarters to tax havens, while having degenerates in Paris and Brussels dictate what contracted designers in Italy have to design. The brands under the portfolios of these companies, have all been gutted and made international. Just like our art, architecture, music, and demographics. Edit: I should also mention that my aunt, while trying to earn money after running from home, ended up in Spain in 1968, and was a seamstress for almost a year in Madrid for Balenciaga; look at their clothes and creative direction prior to acquisition. Look at the caliber of clothing they were making in the 1950s/1960s. It is not the same. At all.

[@_phantomII_]

@@sergpiewell maybe its not just Balenciaga that is screwed. Maybe its the bigger faceless brand aka The Kerings of this world that are so corrupt and force the smaller units and family brands to vilify themselves just to survive. I dont in any case sympathise with demonic brands however that has become the norm. The brands leading with a clear conscience should be cherished and supported. Speaking of which, would you say due to your experience that there are any big brands like the example?

[@nashtylove1369]

Thanks for the knowledge bro 4:34

[@kingkgosi93letsholo64]

Good videos I watch everyday from 🇿🇦

[@Healthandwealth9422]

My belief is it doesn’t matter who you do business with (sometimes) because money is money their is no emotional tie to the person who gave you the money for a service

[@via45]

Yh but u really shouldn't apply that to this. The owner was literally a nazi and had slave workers. The money was also directly used by people to kill millions. What u said is deeply alarming.

[@holembac]

Well put and it's 💯 correct

[@japreet_kah]

We know who hugo boss is. We dont care. WE LOVE IT

[@6ur6enFanatic]

This reminds me of every Kevin Jon documentary well done

[@maskontub8003]

Can you please do a very longer version of your videos

[@nuh2ndbr466]

you gotta admit those SS uniforms looked badass