THE FAKE LUXURY EPIDEMIC: WHY DO CELEBRITIES & INFLUENCERS BUY COUNTERFEITS?

Today I talk about the social media trend that is sweeping not just the masses, but the supposed 'rich and famous' - and that is, the luxury fakes industry.
I among many others have noticed the surge in celebrities and influencers getting outed for their luxury counterfeits... but why do these individuals feel the need to buy fakes, especially if they of all people could afford to buy the real deal?
This is the topic of discussion for today's video, where we take a deeper dive into the background and psychology of these individuals, the impact on brands and consumers, and of course the ways we can try to combat this trillion dollar industry.
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RELATED ARTICLES:
'These 4 types of people buy fake luxury goods': www.scmp.com/m...
'Why Luxury’s Counterfeit Problem Is Getting Worse': www.businessof...
'The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits': www.businessof...
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SOCIAL:
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Shop my outfits! www.shopltk.co...
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[@Tamamnett]

I don’t mind people buying fakes. Luxury brands often also exploit people and are big polluters. We should all just buy less tbh

[@CrustyUgg]

And the brands that make fakes like Shein for example don't exploit? Lol ok

[@lexyhartmann4396]

@@CrustyUgg They said "also" exploit saying that the luxury brands exploit just like the fake brands do (in your example Shein).

[@NutricodeLab]

I used to think that owning a luxury bag was a non-existent part of my life, until *hotdups* told me that I was actually very close to it. Fashion sense does not only come from the brand, but also from personal matching and attitude.

[@OptimedicalFarrera]

Regarding the value for money, this is already my third (but not the last) purchase of *hotdups* bags. I have no reason to regret it.

[@MariaKonieczna]

I have both authentic and fake bags, and to be quite honest, I am not opposed to people having fakes. As long as they’re open about it, of course. But I get loving a design, but being absolutely not able to ever afford it for yourself and having your heart broken because you’re not as well off as many out there, who don’t even deserve it. ESPECIALLY with the crappy quality these days and horrendous prices in the same time - this on its own to me is disrespectful to a customer, and if the brands are not respecting us, why on Earth should we respect them??

[@canansebnemylmaz9555]

Can we wear fake bags in Paris or anywhere abroad? They say that the police may arrest you while wearing fake bags. Is it true?

[@sstraw7224]

@@canansebnemylmaz9555 There are signs all over many EU airports now - esp France - that fakes will be confiscated. I LOVE IT!!!! Their customs officers are probably better at authenticating than some of these cash-grab online services.

[@lauren12349]

@@canansebnemylmaz9555ofc u can wear fakes. The police in the uk won’t give a fuck

[@fatimaxo4885]

Why do people need to proclaim to you what's real or isn't? It's real because it's a bag that holds things... end of lol. The only people getting their panties all bunched up are the designers that know these knockoffs are made of same exact material, and their brainless followers who think these brands give a she it about u.... lol live and let live Karen

[@IupiGesacaraco]

I think the quality of a super fake Chanel is probably better than a real Chanel *gtdupe* . Chanel quality has gotten so bad. If you spend $9000 on this, you are crazy.

[@QWERTY-hl6wm]

"luxury" industry is a scam anyway, suprisigly the richest man in the world is the owner of luxury brand ripping off people that wanna look expensive.

[@Penelope-2020]

Thank you they use bad leather/ fake ones are even better made . Ur basically buying from a different person.

[@NutricodeLab]

At a high-end gathering, I noticed that more and more women began to pay attention to personality and stories rather than simple brand labels. It was this *hotdups* that helped me find the bag that suits my taste and personality.

[@OptimedicalFarrera]

Great video!! That's all that needs to be said!! If someone can't afford genuine luxury goods, there's nothing wrong with trying other brands whose designs look similar and are more affordable, *hotdups* instead of pretending and faking it just to impress others.

[@BhadBishopp]

They buy fakes because they finally have come to their senses?!

[@CrustyUgg]

No...

[@CrustyUgg]

It's hard for me to feel sorry for these luxury conglomerates 🤷🏽‍♀️

[@SWISSMUSICFC]

It’s mainly French fashion houses leading apparent luxury brands, where did the French gain and maintain their wealth from and which African nation are currently being raped of resources and have their currency controlled by France? Drop the answer and then we’ll get into what the world thinks about the counterfeit world as it seems very much karma works at every level of life you steal and take advantage of others wealth a day will come someone somewhere takes advantage of yours too and in the modern day it seems we have china to thank for the gigantic karma being put on those fashion houses today! ‘Wherever there’s money and resources there are politics’

[@Misu.A]

The thing is to make a luxury bag it only cost less than 300€ but they sold it to you 8000€. It’s a scam.

[@Penelope-2020]

Thank you people don’t realize that the brand is getting rich of people willing to spend that kind of money on a $300 bag .

[@pingping7021]

They have right to price it high, worthy or not it’s your choice, don’t buy it if you don’t want to pay the price, no need to blame the brand

[@yellymack8981]

Yea it’s disgusting their marketing tactics to build brand quality it’s complete manipulation

[@CrustyUgg]

This niche type of video is just what I like

[@CrustyUgg]

Can you make a video about jewelry stores/big name diamond sellers selling fake diamonds to rappers

[@rosemarycardenas2756]

Mel I wholeheartedly agree with all your main points especially with these influencers. I personally do not buy any goods on preloved market I’m afraid it will not be authentic. I have acquired my small collection straight from the boutique I want the piece of mind.

[@user-jw9cy4lk2m]

Probably the price of a fake hermes is the actually production price for the original one😂😂😂...Mad world we live in🎉

[@CMLCML]

Counterfeit luxury breaks my heart with the unethical practices. I also don’t understand because to me saving and buying in store or from the supplier or vintage - is part of the experience. I don’t see how DH gate has any appeal honestly.

[@islandpersuasion4690]

I’ve got better things to do with my 5.6k than give it to Chanel. If anyone has a problem with me because of that, they are more than welcome to donate their 5.6k and get me that designer handbag.

[@Grace-pd5lu]

You had me until the end Ngl