The History of 2000's Rap Clothing Brands. Where Did They Go?

The history of 2000's #rapclothinglines go deep, really deep. In this video we cover the #historyofstreetwear from day 1 until now.
Remember when #hiphopclothes Ruled?
LL Cool J wouldn't be caught dead not in Fubu and even crashed a Gap commercial wearing a Fubu hat, Jay Z and everybody signed to rock a fella repped hard for Rock a wear, everyone from Usher to Beyoncé could be seen in Sean John.
Kids these days may not realize, but there was a time where rappers having a clothing line was a prerequisite. Or if they didn't have their own, they were closely affiliated with one.
Today, rappers brag about high fashion brands like Gucci and Louie but in the early 2000s the upstart urban brands were de joure in the rap game.
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[@TheAlmightyExlennium]

I'm still rocking Ecko Unlimited, G-Unit Clothing and LRG (Lifted Research Group) till this day (90's and 2000's Urban clothes)

[@keemosabe8858]

You must smoke meth

[@MadSUPANOVA]

Graphic Designer behind layouts... dope

[@TheWeedyBird]

I love roc a wear and state property Jean shorts 😂

[@bsleezy859]

I still wear ecko myself bruh

[@scoon2117]

Corny

[@static_Tricolor_camry]

I'll take you back to the Y2K era, I got it all. Ecko United Unlimited, Rocawear, Sean John, Nos, SouthPole, PJ Mark, Clench. I never stopped wearing Baggy pants I kept all my early 2000's clothing.

[@draztiktunez7104]

How you gonna forget about Wu-Wear ? Especially the wallabees? Everyone was rocking Wu wear with some wallabees back in my home city for a min.

[@TheWeedyBird]

Your videos are insanely well put together brother. No reason why you shouldn’t have more views keep up the good work

[@takeflight2142]

I appreciate that fam

[@GarciaVegas100]

I agree

[@nabeelk076]

This was the golden ✨️ Era of fashion ✨️ 👌

[@GarciaVegas100]

Loved this era lol

[@gh0stm0nst3r6]

Good writing. Nice mix on the audio for this type of video essay too. I miss the pre-"Critique Everything"-meta hit YT all strong. My daughter is going into Textile Design this Fall and I'm doing the nostalgia thing to get her hyped up. Thanks for the assist bro!

[@sabrinafrancois5868]

Thank You! I really enjoyed the walk down memory lane

[@hlmcclain2]

Excellent Breakdown King 💯

[@takeflight2142]

Thx fam ✊🏽

[@DSanchez0424]

If I'm not mistaken, the rapper fabolous had a clothing company called Rich Yung. Also, I believe Lil Romeo had one. Something about cookie monster. Everyone and their momma had a clothing line.

[@draztiktunez7104]

I never got into Fubu , Rocawear and Ecko though was the shit I still love Ecko shit .

[@mattie2pair]

Today's world it is hard trying to brand. I am in the middle of starting one called pREACH unlimited, it's about the Reach. A Christian based clothing line, 20% gos back into the community. I hear that 100 dollars for shoes is a lot, when they are wearing 500 dollar shoes. Support a brand that cares about you and your area.

[@takeflight2142]

I hear you, starting from scratch is tough. But stick with it bro, I’m finding that the most loyal fans will support what they really stand by and they will create the foundation for others to latch on to.

[@inigo9000]

I wish you lot’s of succes with your brand and think it’s a good name for a brand but if i can give you my honest opinion i wouldn’t go for a small letter at the front because it’s something that issen’t really aesthetic ( Offcourse i don’t know if this was going to be the case in the actual logo) but would definitely try to distuingish the P from reach on a different way, too bad (P) is allready taken by phat farm but you could maybe use some kind of P that looks like a 2 or something since the objective is 2 Reach.

[@static_Tricolor_camry]

Start making the long Baggy Jeans shorts and Long Baggy Jeans, I'll buy your clothing. I won't wear tight pants that's for sho.

[@MadSUPANOVA]

You skipped Marc Ekco and the later connection with G Unit whose T shirt layouts was dope. Silly thinking rappers went back to foreign designers not associated with the culture... it is odd. You would think you want your people's culture to bloom but no they bloom another

[@draztiktunez7104]

Wait he really skipped Ecko ? I guess because this video was talking about brands that rappers started .

[@MadSUPANOVA]

@@draztiktunez7104 Fubu creator's are not themselves rappers, but line was affiliated with hip hop worn by rappers. Dapper Dan himself is not a rapper, but he design clothing for the dope early rappers. Echo design clothing for rappers, 50 Cent wore designs by eco brand and G Unit wear came from eco brand. Karl Kani is not a rapper but he designed for the streets.

[@kennethsullivan9217]

Sean John,, rocawear,, Tommy Hilfiger,,, were all popular during my high school 🏫🎒 DAYS,,,, and Pollo has never gone out of style,,,, nowadays,,,, 2024,,,,,(it's all about Hugo BOSS 💯👍❗

[@draztiktunez7104]

I had the phat pharm shelltoes lol

[@kennethsullivan9217]

I also have phat farm Shell toes,,,,(also the overalls,,,, and Jean bucket hat 🤠💯,,, back in the day (90s)💯🏫🎒👍

[@draztiktunez7104]

Do an Ecko video for sure

[@takeflight2142]

Yea I definitely have to put them on the list

[@n8o.704]

You should have made mention of Kanye’s impact he was kinda the transition. 1st he brought the 90’s polo, náutica, Eddie Bauer, bboy style back when he first came out then he’s the one that flipped it to high fashion around the time the ROC broke up

[@michaelfenderson1814]

Do you have a video of the beginning of Phat Farm

[@takeflight2142]

Not yet but we should do one

[@toriamartan3295]

Right Mr. Nate the Great please answer a few questions for me, 1- the brand Sean John has a triangle LOGO A: Might there be any meaning to this symbol!!? B: Where & who are the latest brand developers?!?

[@takeflight2142]

What do u mean “they have a triangle”? Where?

[@boxingchamp5059]

G unit was the shit

[@adikookida8885]

Theres more like Avirex,Vokal,Azzure,Davoucci,Bushi wear,Wu wear,lot 29,Willie Esco,Maurice Malone,Johnny Blaze,Fj560,Shago,Southpole and more.

[@alexthelizardking]

Where's wu wear😂

[@takeflight2142]

We include it in the honorable mention, the video was getting a little long lol

[@TyBeTroLLing]

Hey bro don’t know if you remember but I asked to use a clip of this video in my new music video… if it’s still cool I will upload today and credit you

[@takeflight2142]

Ok cool

[@mainmane]

Also Gino Green Global and Pelle Pelle jackets

[@alexeyieonidoff102]

Karl Kani and Ecko my favourite brands!🔥🔥🔥🔥🔥 you know Hip Hop?

[@takeflight2142]

We did deep dive videos on both those brands, you should check those out too

[@whooked]

Didnt know fat joe . had a clothing line . damn everyone was on it

[@takeflight2142]

Nobody knew 😂

[@calvinjaytv]

@@takeflight2142 everyone knew rocawear you trippin

[@draztiktunez7104]

.....Fat Joe didn't start Rocawear Jay-Z did.

[@MTVMusicTelevisionYouControl]

Biter

[@boutdatmack8029]

Tell everyone this

[@joequinn7000]

loool 10:32

[@lostintheark5728]

Too bad the culture didnt push the blk labels to the levels of the white labels like Louis Vutton and Gucci. I mena the closest thing we had was Yeezy, but Kanye almost messed that up, luckily he's valuable to Adidas and got his status back. If blks united back in the day, it could be crazy right now.

[@takeflight2142]

I totally agree, Yeezy was the closest and he tried his best to F that up but he seems too big to fail 😂

[@lostintheark5728]

@@takeflight2142 💯, really wished they could've made blk fashion mean something again we were close many of times with the FUBU suit, Sean John suits and Rocawear button ups, but man we our worse enemies. Back in the day, I wore that ish with pride, For Us By Us, most of my clothes were made by blk clothing, just said to see nothing out there, imagine if they did Kanye did to get Yeezy a household name without the meltdowns.

[@boutdatmack8029]

His name Darrell Allen a hidden 2 colt generation diplomat Santiago Dominican god mecca

[@boutdatmack8029]

We told Cuba Dominican republic mafia..........we told Sheek louch the rapper .girl said dude they stole from is phat rat nephew the blood

[@boutdatmack8029]

Big Sonia ask nore the rapper he involved .they stole from mhichel Burton oldest grandson ...Wendy potna told .they hacked ssn# codes heritage documents

[@ksanders249]

Urban clothing *ECKŌ UNLTD. 💦