The Kulture Study: ITZY 'LOCO + SWIPE' MV REACTION & REVIEW

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Watch the original video here: • ITZY “LOCO” M/V @ITZY
and here: • ITZY “SWIPE” M/V @ITZY
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#ITZY #LOCO #SWIPE #있지

[@blackroseinbloom]

The QR code in Swipe actually takes you to their tiktok account. Smart on whoever chose to add it in because parts of the mv show them doing somewhat popular tiktok challenges

[@Emeraldnicki]

OKAY THISSSSS

[@urzaz]

I kinda dig the weird beat but Swipe as a whole feels like it was made purely to be a TikTok sound so that makes so much sense.

[@billy6678]

Speaking of Yuna’s rapping, you HAVE to listen to the album. She goes absolutely crazy in #twenty. Had to look up a lyric video just to confirm it was her spitting bars.

[@soffiaaraya6549]

YASSS SHE RLLY WENT OFF

[@jessyx_x]

Yuna killed it in #twenty! 🔥

[@yeetacactus4849]

@@billy6678 hi pd goes by non male pronouns!

[@billy6678]

@@yeetacactus4849 my b

[@Print_C]

@@kandrai please tell me when they do! If u can

[@morela58]

its interesting to hear how differently people perceive music. you praised mafia in the morning and said that loco is kinda boring. on the contrary i think that mitm is really basic and lazy and that loco is a comeback to signature itzy sound (thanks to galactika). music is so subjective and thats why i like to watch reaction videos

[@cjii7337]

yea i agree loco definitely has the signature itzy sound more than mitm

[@khadija7235]

I’m glad mitm exists cuz it shows a new side to them and girlgroups overall but I find loco 100x more interesting and more their “itzy” sound. Only Loco is slightly more palatable straight away

[@taykaygalaxy]

yeah i feel the same as PD lol, i thought MITM was so fun and interesting but loco is a total skip minus yeji’s really catchy part.

[@revejohn]

Totally agree with you!

[@qaz123123123123]

I kinda agreed with PD on first listen mitm blew me away while loco was a biiiiggg grower. Was the first itzy title track I was 100% "meh" on first listen but now it's a bop

[@Acsv122]

I also didn't like the 1st pre chorus, i thought it sounded weird and out of place, but that was on my firsts listen. Now I'm used to it so it doesn't sound weird anymore. Anyways, i absolutely love this song. The chorus is so addicting.

[@kurtyyoww3662]

Yeah I also find it really weird the pre-chorus at first but now I used to it since I keep listening to this addictive track. Not Shy and Loco are obsessive track (for me) and the fact that both are grower songs.

[@Oliviakhouk]

So I love how even if your not a huge fan of a part of a song… you NEVER say it’s a bad song. You accept that except that everyone hears music differently/ you explain what YOU didn’t like, but also WHY. I’ve listened to so many song and been like- ‘ehh not a fan of this part- but it’s not until I see your videos that I understand WHY I may not like that part. Keep up the amazing videos!

[@바보Queen]

whats wrong with saying its a bad song? people are allowed to think its bad.. get ur validation needs outta here

[@tuuyamin1835]

@@바보Queen i feel like you kinda missed what they were trying to say. i think they mean that just because PD doesn’t like the song, doesn’t mean that it’s necessarily a bad song. basically disliking something ≠ that something is bad

[@emilioteran1860]

@@바보Queen huh

[@JherdRhylenADiego]

Everytime there is an ITZY comeback I always wait for PD's reaction

[@Riyu0203]

Same for me, But mainly when PD does a Reaction to either Dreamcatcher, Everglow, or Itzy. I'm here for it

[@jeeewhyyypheee]

My fellow of cultured man

[@jeeewhyyypheee]

@@Riyu0203 Same, if a song/group catches my attention I will immediately/wait for PD reaction. Because strangely his reaction and mine are kinda similar

[@julianisaak603]

Me too lol and I can't wait to hear what he has to say about Aespa's comeback. I'm still reeling from it honestly lol.

[@jeeewhyyypheee]

@@julianisaak603 Dude SAVAGE really made me frowned so hard XD, I'm like whaaat is thiiiss? LOL. But I really like the part when they met naevis and fly like powerpuf girls

[@y0onseo_n]

itzy has the type of songs that gets addicting the more you listen to it. don't judge yet on the first listen, give it a second try and feel the magic

[@edvaedan9161]

That’s true. Though I do like Swipe a lot on first listen. Loco will need to grow on me

[@wansueorbit3036]

This is actually true when I first heard Loco I didn't like it that much but after a while the song was very good I also memorized the song while I was just listening to it.

[@vibingmelody]

Ikr.. At first.. I don't like loco and swipe.. It just don't sit well with me.. But now I'm addicted to it :3

[@julianisaak603]

Same I was kinda iffy at first too, like with AESPA's Savage, but MAN! Both songs go SO HARD the more you listen to it especially without the MV's because when an MV is that..intense it kinda takes away from feeling the song completely. I bump LOCO every morning when I get ready for work because it just hypes me the hell up lol.

[@edvaedan9161]

@@julianisaak603 that’s a good point about separating from the video. I often like songs more after listening without watching. Seeing the live performances can help too.

[@anikafrfr]

Now that you mentioned Yuna's rapping, you HAVE to listen to the whole album, at least the track called #Twenty!! She goes absolutely crazy there with her rapping, it's her fastest yet and she's even considered one of the fastest female rappers in kpop now because of it.

[@seonsun_]

yes omg im addicted to her part there!!

[@liasori]

sooooooooooooo good what an icon, nations main rapper. gas me up tooo slayyy

[@jcassidy13]

Swipe is going to be one of the year's more underrated releases. This thing is crazy bop. Favorite ITZY production this side of Not Shy.

[@kurtyyoww3662]

For me this is their best title track in terms of music production. It gives a Second Generation vibe like it don't have beat drop but instead, a catchy chorus.

[@formoftherapy]

I also looove the transition into the chorus it’s soooo nice

[@OGseoulite]

@@formoftherapy yes!!! Definitely gave second generation power vocals vibe like rather than talk singing the chorus it’s actually them belting most of them time and they pulled it off well. Loco is definitely a grower but it definitely hits when you it’s time to

[@darljemvinales8474]

Yup a second gen vibes..its gonna hype audience in a concert

[@RoseAllDayyy]

@@formoftherapy Loco was produced by Galactika (who did Wannabe and Dalla Dalla). I agree that the chorus slaps but the instrumentals aren’t particularly exciting. Could still be a grower of a song.

[@blueinblurr]

@@RoseAllDayyy do you mean instrumental in the chorus, because i agree, but in the verse and other parts except chorus, the instrumental is exciting as always from Galactika, but i agree the chorus's instrumental is a bit basic.

[@k-ottic4276]

Yuna's rap in Twenty killed me. I was wishing so badly for her to do a fast rap like the queen she is. And boy did she delivered.

[@mell8610]

I wasn’t impressed with my first listening experience of LOCO but as I listened to it few times it grew on me so much i’m still speechless 😶 to be honest lol i love it 🥰

[@arlecchino_fucker]

same here!

[@Miki_1111]

Sameee, I didn't like it in the first listening and I was kind of disappointed but after a few times I'm obsessed!!

[@jeeewhyyypheee]

It's the chorus really hit for me. But my my my, Swipe really laid back in my head all day long

[@julianisaak603]

LOL honestly that was my first reaction to ICY I was like...YO what am I listening to?? But now I am soooo addicted to that song and literally every other ITZY title track. I think it's because every comeback is so incredibly different from the last that you're kind of thrown off a cliff, but once you ease into it and taken by ITZY's charisma and talent and iconicness that's when you're like OK. THIS IS A FRICKIN BOP

[@nurfatiniameeramohammadfai5853]

I agree with you. The chorus for LOCO is very addictive! I fell in love with it the first time I heard it

[@julesucodecaixinha]

16:30 this is exactly how I feel about this song, it somehow sounds very… generic? itzy killed it of course, and their vocals truly save the song but I can really see any group releasing something similar to loco, something I didn’t feel with any of the others itzy title tracks

[@Zockmeister]

I feel like the mixing in Loco isn't great, the instrumental sounds too quiet compared to their voices, but i actually LOVE the instrumental, it's my favorite out of all 6 title tracks. I recommend you listen to the Loco instrumental version on spotify, you'll hear a lot of great elements that are otherwise barely noticable. Also, the producers are GALACTIKA, who also did Wannabe and Dalla Dalla.

[@Oliviakhouk]

After I read this I went to listen to the instrumental… and your so right! I love the instrumental and I agree, they didn’t mix the vocals and instrumentals well! Now that you point it out, I can find what I like

[@daeundances]

you are so right! i could not put my finger on it until now, i was like i love the instrumental and i love the vocals, but something is off🥴

[@mitzypooh4643]

Same as mitm wew kzbin.info/www/bejne/r4nVkpqmmpeHn6M Watch the demo instrumental verSION i added a mv hehe

[@AvaPlaya13]

PD you've had a few songs over the years that have grown on you a lot after your initial reaction, Loco might be one of them (it might not, idk). I enjoyed it initially but now I'm like.... obsessed. It's so good. I agree, the chorus is amazing and Ryujin has been taking years off my life this comeback with that hair.

[@nurfatiniameeramohammadfai5853]

Exactly! I'm obsessed with LOCO too. The chorus really got me into it

[@ot7biasedmashups]

Same. I liked it from the start but it grew on me so much that it's my favorite title track besides Icy😂

[@corn_6457]

Yeah I liked it on the first listen too, although I wasn’t sold on the verses but I really like the post chorus. I enjoyed the production :D

[@lorloretta_]

Same lol at first I was like hmm it’s just okay, now I’m just FTHVRYJHG LOCOOO KITTY everywhere

[@denisez886]

Same, when I first heard it I was like 'Idk about this' but now I can have it on loop and think it's the best Itzy title track so... 😂

[@flowerbit4137]

I felt loco was boring the first listen but the SECOND listen I LOVED it. And now it’s one of my favorite itzy songs

[@jesse_damiklover6500]

"LOCO" is my favorite ITZY Title track!! It has a true ITZY Vibe just like "Dalla Dalla" and "Wannabe". I can see where people find it odd. But I personally LOVE it!!^^

[@jesse_damiklover6500]

@@notsoeasy4449 100% Agree. I would love to see more concepts like this one!^^

[@in2itzy804]

Loco, Dalla Dalla and Wannabe has the same producers called GALACTIKA !! ^^

[@jesse_damiklover6500]

@@in2itzy804 I knew that, Thats most likely what gives it a Similar Vibe amoung the 3 songs^^

[@mitzypooh4643]

Same but im lil disappoint on the instrumental

[@jesse_damiklover6500]

@@mitzypooh4643 Idk, but I'm not. I think "LOCO" is perfect all the way around. In my opinion, Peoples issue with the song is that it was hyped up to much and people put their standards for it on the same bar as "Wannabe" & "Dalla Dalla". I personally think you can't do that. If you compare a song thats coming out to the rest of Discography from that artist, your bound to find something disapointing within it that isn't ment to be disappointing. Im over the Moon that it isn't on the same bar as "Wannabe". Thats makes "LOCO" its own thing. Thats why I can't hate ITZY's music, I don't put them the same standards and it helps me enjoy 10× more when it comes out. If you put standards or expectations onto music. Your just gonna make it miserable for yourself. But thats just my opinion, "LOCO" is perfect for me^^

[@adrianjanhernia4023]

The album is not to be slept on! Totally worth giving a million listens.

[@anikafrfr]

Definitely!

[@ot7biasedmashups]

I say this every single time but this has to be ITZY'S best comeback. Swipe honestly reminded me of "It'z Summer" which is awesome because (besides "Crazy in love") "It'z Icy" is my favorite Itzy era! I can't wait for the next comeback already. I personally really love Loco and it might be my favorite title track next to "Icy".

[@chicysai]

I agreeeeeeee

[@billy6678]

Some of y’all slept on It’z Summer😒 That choreo was insane

[@ot7biasedmashups]

@@billy6678 FACTS! I've been a hard-core stan of Chaeryeong's dancing ever since It'z Icy. She completely stole the show

[@esmeraldacordones542]

I completely agree!!

[@mnm1298]

swipe reminds me of best friend by doja cat

[@noheliaurdaneta3658]

I was WAITING for this love you pd!!

[@dannygomez00]

Totally agree that this is not their best comeback and kinda disappointed a lil bit. But ngl Loco mv is soooooo good!! Ryujin stands out the most to me in this comeback. Also Yuna's rapping in Swipe is good too

[@niceperson180]

My dream Itzy title track is one composed by 3RACHA. Hell, not even necessarily title track, I just want to see it happen somewhere

[@daeundances]

this needs to happen!!!!

[@nitalor916]

YES!!!!!

[@krbouier0505]

Just finished watching Aespa new MV. Thank you for another reaction. Ryujin is a problem, BIAS FOREVER. Loved this comeback and so far great styling for live stages. Also most of us thought Loco gave what people that didn't like Mafia/ In the Morning (dance break, more of an actual MV than a choreography MV pretending to a MV, storyline kind of etc) which caused fans to like Loco instantly. In the Morning will always be my baby. Jordan made me realize that in the Swipe MV they were doing a few vine/tiktok trends which was cool because I didn't notice a few.

[@billy6678]

Lol same

[@chicysai]

Same !!

[@jeeewhyyypheee]

We all literally did the same thing LOL XD

[@dukongz]

I totally hear you, I wasn't expecting LOCO to also sound like that.. It felt like I was listening to different parts of a song but I think you should listen to it without the 'acting scene' in the M/V. I think LOCO is also a grower kind of song! Also, TEAM GALACTIKA wrote this song too! They created Dalla Dalla and Wannabe! :D

[@maddieroewer7852]

i also felt confused when watching the mv for loco in terms of composition, but after listening to the song on its own i really enjoyed it!! all of the songs on the album slap

[@3210elio]

It took a while for me to like these songs, but after a couple of re-listens, I got hooked

[@Jjian-gr7vu]

WAITING FOR THIIIS!!! THANK YOU PD

[@jakethedawg4870]

I just want to say the new setup looks fantastic. You're doing great PD.

[@americxno]

Ahh yes this was the video I’ve been waiting for!!

[@lennerts45]

Sheeeeeeesh its finally out! I was waiting patiently, Thank You!

[@RiteshAcharya]

I WAS WAITING FOR THIS, PD!!

[@Kwinikerrrg]

Mafia in the morning put our itzy standards way too high, and I respect your honesty and you're right

[@serendestiny7574]

honestly ITZY has such amazing choreographies that even if I don't particularily like the song at first, I always learn the choreo and because of that I listen to the song a lot and end up loving it x) so while Loco is not my favorite from them, it still grew on me.

[@kpopinsync5241]

Loco is the first time I’ve ever liked the English version of a song more than the original. I think it makes the song flow better

[@rozeiro5]

Loco is my favourite Itzy song, being simple but deep and powerful, It let hear their voices better, with cool twists and highlights, and is very addictive.

[@blairwrelos1891]

Yay I was waiting for you so eagerly. Finally you're here ❤️❤️ Edit: I'd say the song for some reason is way more enjoyable without the mv although the mv is amazing. I feel like you get a much better sense of each parts than when listening with mv.

[@darrielevangelista]

loving this new set of yours, PD!!!!

[@ayymayy7758]

I love the electric guitar throughout the song, especially when it is the guitar solo before the big outro!

[@gossipgirlluvr13]

Thanks PD! Always enjoy these :D

[@ranyuh3476]

yayy been waiting for this!!

[@calebbunting5167]

BEEN LISTENING TO THIS SONG EVERY DAY! WAS WAITING FOR YOUR REVIEW

[@zhee_ra]

Been waiting for this!!!♡

[@raullucero7076]

I've been waiting for this upload!!!!!!!!!!

[@nayrakhaled2843]

Was waiting for this video

[@GuessWho_25]

I've been waiting for this one

[@laetitiacakar2453]

I WAS WAITING FOR THISSSS

[@jasperlouis_]

I really love your reaction videoss. Thanks for being honest

[@mamaryunashin]

FINALLY, i was waiting for your reaction since last week haha, thankyou PD!

[@aishawatcheseverything]

I have been anticipating your reaction

[@weiinagalvan9135]

Finally! Been waiting for this 💖

[@glaize9957]

I HAVE BEEN WAITING AND WAITING, FINALLY

[@sebastiansalazar1197]

Hahaha PD if you liked Yuna’s rapping in Swipe, just wait till you listen to #twenty

[@kannabby]

it definitely took a few listens for this comeback to grow on me but omg i cant even remember why i didnt like it at first now ahaha! definitely one of my favs

[@fariest]

was waiting for this!

[@iankalalo6973]

BROOOOO! You hit so many points that I can't really put my finger on when I was first listening to LOCO and I TOTALLY AGREE WITH NOW. LOCO is such a good song but it's a grower type of song where you begin to get addicted to it as you listen repeatedly. So Good Review on both songs

[@emr4314]

Omg its finally hereeee

[@h.s.4246]

Omgoshhh, I need to wait for 1 Nov and i’m so totally going to be your patreon so I can watch your reactions to Itzy Album. Love this reaction!

[@virtual_angel_.x]

If you were impressed by Yuna's rapping skills in Swipe, I wholeheartedly recommend you their b-side, Twenty. Yuna's rap is insane! She improved a freaking lot.

[@gelobongs]

PD is speaking facts, for this song, they lost the unique weirdness of their title tracks that they always pull off regardless, which makes them have a unique discography. But LOCO seems pretty catchy but basic. So, definitely not the girls' fault. They made it work incredibly.

[@zbyndagram]

PD is back and in STYLE! Half hour of content is what I needed right now. Thank you

[@kurtandreihayag2770]

FINALLY PD! THANKS FOR THE REACTION!

[@vlad5042]

i agreed with your opinion on the song, their vocals in this song were amazing and lent a lot to the concept, but the instrumental was bland. i listened to the instrumental on its own and thought it was pretty underwhelming, but i still like the total song

[@jeeewhyyypheee]

Yes, I agree with you. Although I doesn't really like MITM either, but LOCO lacks the intro energy up until the chorus. Swipe just really laid back in my head all day long

[@liasori]

wait ur background,,, love the setup !!!!

[@mrpotatohead707]

Okay now we need a Listening Party for the album

[@earthsruby]

I recommend checking out the full album; Sooo Lucky, Chillin' Chillin', LOVE is and Mirror are especially great

[@leadizon5343]

PD your new setup is so zen!!

[@chikenman334]

yaaay, excited for this

[@deathsstar]

pd asking where the bridge is was exactly my reaction, i expected a bridge after that pause in the mv but it was more a slowed down chorus and i still don't know how to feel about it. but loco as a whole is extremely catchy and i love the energy of it it's just so itzy!

[@chicysai]

I think this is their best comeback yet

[@rendoesntexist]

welp i think this is their best era, you need to hear the album is absolutely insane

[@vicparaleigos]

loco is one of the best songs in k-pop and that's on periodt. the production is flawless, shout out to galactika, bc this is gold.

[@alba_jm]

I love how honest you always are PD!!!

[@lauramurillo8006]

I loved the song and their album!!

[@brynmarie9655]

I completely agree with your thoughts on Loco. The chorus (and the choreo - you HAVE to watch a full choreo video it’s insane) shoot the song up in my overall title track ranking, but for me it just doesn’t hit hard enough for it to be the title track leading into their first full album. I can see why they chose it over Swipe, but for me Swipe gives a much better overall picture of what the album is like, and the album has some of my favourite bsides of theirs ever. Everyone has mentioned Twenty which is amazing, but I also really love Boom Box as well as Chillin Chillin and think you’d like that one a lot!

[@Ev1ln1nj4m0nk3y]

Glad you got the idea of the video. Not a lot of reactors get it.

[@mayzie4680]

Itzy songs never disappoint me. loco is truly my fav song from them.

[@pepelei8669]

pd you got me!! i also thought that has lack of something when i heard it, but i still love the song, the members did a great job on everything they have done.

[@istantomanygroups2634]

UHM YES HERE WE GO

[@ohitsbre7535]

At first I didn’t like Loco, but now that I’ve listened to it a lot I really like it a lot! I thinks it’s a amazing song and the producers did a great job!!!

[@gracemiller2434]

YESSS I AGREE THE SWIPE DANCE GOES HARD!!

[@eddiechen9968]

nah swipe is such a bop that shit is so addictive

[@yohan1061]

I was waiting for 'The feels' reaction but I was also waiting for this.

[@MelloJello100]

That studio be look nice! Lighting be on point.

[@hot6487]

swipe is really catchy like it will make your head bop like yessss

[@oathkeeperss]

I love this DC aesthetic!

[@jivsdanieldivina5442]

ITZY's songs are growers, as the day goes by I am now obsessed to LOCO 😫

[@johannmenelumali5080]

For me this is itzy's best title track, probably because this is such an intense song and intense songs are my thing

[@mybiasjisoodekumyheart2742]

ITZY Queens🔥🔥😎😎

[@fred6321]

finallly goddd

[@crftieph]

I love SWIPE so much

[@stillingwonder4721]

I heard this for the 1st time and its nice

[@accipitermagna7104]

19:38 - 19:54 it's like you took the words out of my mouth, I completely agree with you

[@Celestialfrenzy]

The chorus of this song actually reminds me of the song Welcome to the Show by Brit Nicole. It's not exactly the same but both songs feel similar. The similarities are actually what made me like Loco so much on the first listen.

[@malaki.h]

LOVE THE NEW SET

[@orhandelrey]

I AM OBSESSED WITH LOCO. THEIR BEST COMEBACK AFTER WANNABE!

[@KD-cs2vn]

I appreciate the criticism in you rreview, PD. I felt the same way at first but the payoff in Loco's chorus is just epic.

[@lazyg7218]

The song rly rly rly grow in you after few listen

[@gabyh566]

Not an itzy stan and when I first listened to Loco I didn’t think it was that great. I decided to check out their other title tracks and they didn’t really seem like my style. I do kinda like Mafia in the Morning and Wannabe. But then I came back to Loco again afterward and OH BOY WAS I WRONG. I became addicted to Loco. The chorus is soooo good. Also their performance is AMAZING. I’ve replayed their dance break so many times. So as a non itzy stan I think it’s a great song but it’s really interesting to see your opinion as someone who is familiar with their music. (I also agree that the 2nd verse is wayyy more interesting to listen to than the 1st)

[@mamaryunashin]

Yes, Ryujin started the 2nd verse until Lia's part is sooo gooddd

[@yasminparraferrada5405]

Song of the year 👍