The Kulture Study: PURPLE KISS 'Sweet Juice' MV REACTION & REVIEW

[@Snowyyy00]

Sweet Juice is truly a MASTERPIECE. I hope PURPLE KISS will have soon all the recognition they deserve because they are hiddens gems of K-POP

[@Smoses_senpai]

Their vocals are worthy of being Mamamoos successors🙌🏼

[@earendilorbit]

This was peak purki for me oh my word! All of them shine, incredible vocals, jaw-dropping visuals, amazing choreo, superb rap part once again.

[@boodledemic6430]

Purple Kiss being slept on by most everybody is one of the worst crimes in KPop

[@Slayologyy]

A fun fact: The members kept seeing the word "Rilas", and "Rilas" backward is "salir", which means in Spanish "Leave" or "Get Out". This scene was probably inspired by the movie The shining". In the movie, Danny saw a word on the wall, the word is "Redrum" and when he looked in the mirror he realized that it means "Murder" but it's written backward.

[@skyemy]

purki truly is one of the best groups when it comes to vocals

[@diana-hx3qz]

The song is so good and the choreo!!! Ugh I was so into this song when it first came out. The whole song is just so satisfying.

[@dashawallaceauthor]

this is one of my favorite songs by them. And I LOVE the choreography. I think this is the most epic dancing with vocals. I love there dance practice for this song.

[@subbss]

I recently saw them perform this live in concert and it was everything I wanted! This song is fantastic and Purple Kiss are great performers and have great interactions with fans. I really hope PD does decide to to a listening party because I love this EP a lot!

[@Smoses_senpai]

Sweet juice is my favourite comeback from Purple kiss😊

[@CollyInSA]

This is by far my fav song from them. The last 20 seconds I can listen to over and over again. I feel that way about very few songs :P

[@kennyj604]

Been waiting forever for this reaction. You PD are the first person I thought of upon hearing this song.

[@octo448]

I just had the opportunity to see them live in San Antonio this past weekend. They're so, so masterful singing live. I couldn't believe how great they sounded in person, and you could tell that it was truly live vocals. They did this song as well as 7heaven and their other title tracks, in addition to some amazing covers. Thank you so much for taking a look at this one!! PS. While I love it, I agree with you that the music video doesn't really live up to the standard of the song itself. It's one of their best songs, but the MV is only okay. Nerdy is probably a better music video despite being a much less popular song. (Though Nerdy will always be my favorite.)

[@jessisamess4062]

I saw them that night too! They're really an incredible group to watch live, and seeing them perform this song was such a thrill.

[@2ndKidd]

This. I went with my sister, not a Kpop fan but who I also dragged to a Mamamoo concert, and she really thought Purple Kiss wasn't singing live. Like it was just their backing vocals, but they really just sound THAT good in person. It's straight criminal that they aren't getting the recognition they deserve

[@octo448]

@@2ndKidd There are some songs where the backing vocals are a little stronger, but yeah PK are almost always actually singing. Kpop idols train while singing on treadmills, or they used to. It's intense!

[@moni13000]

Your criticisms of the video I think are fair. I almost didn’t like this comeback originally and it was a bit before I realized I loved the song but just felt like something was off between the pace of the song and the pace of the video. So I definitely agree with you there, it does feel a bit disjointed. But I also feel like to still tells the story they wanted- their intent with Sweet Juice (and the whole album really) was to reflect on this feeling of cabin fever that so many of us were feeling from the pandemic. We were all separated from the ones we love and felt alone and disconnected from the rest of the world, which they show by each member having their own experience into the hotel. They each were dealing with their own struggle in their isolation (each having scenes from popular horror films like the Shining, Poltergeist, etc). But at the end, even tho they were trapped in the hotel, they were together. They were basically saying, “the world is a scary uncertain place now, but you can join us and take comfort together.” So for that reason, I’m fine with them meeting at the end, rather than some point I’m the middle of the video. But I do feel like they could have found a way to edit the story in a way that better matched the pace of the song. They mentioned during recording that this was the first time they tried to essentially sound the same. They didn’t want to have any member sound strikingly different than the rest, the way they do in their other songs. So I’m curious is that may be the reason you felt all their vocals were so strong, cause no one member stood out, but also no member felt left out or sub par. It really suits the song.

[@hyleore]

Ohh the isolation makes sense in that way, because when they are on their own they get all those signs to "salir" (get out), and the phonecall with the invitation, and THEN they actually get together at the end, when Swan sings "We're through" (they're out of the forced isolation and together) - the story works pretty well especially linking it to confinement. I also see PD's point that it could have been edited differently, so that the ending with them getting together would be more clearly "climactic". But rewatching it, thinking about how they're stuck and locked separately and escaping to be able to party and enjoy the "sweet juice" together, really pulls everything together in my opinion.

[@linbbzz8855]

I have been waiting since it’s release for your reaction. I - have - been - WAITING FOR 81 YEARS, GOOD SIR

[@ChancellorMango]

Purple Kiss is probably my favorite gen 4 group. They have a a lot of versatility and skill

[@luanatassorocha6487]

My SOTY seriously this is really ART and it Makes your ears tô crazy!!!! Thank u for not skipping, u would lose this masterpiece

[@moo5289]

I just saw them live in Phoenix. They're really good vocals carry over to live singing, and they have become confident stage performers. They are very much following in Mamamoo's footsteps. The MV does have an interesting story line that took me a number of views to fully understand. I'm sure I missed some subtleties even now. I care enough about the group to put in the effort and a casual listener probably wouldn't care.

[@blackpearlstuds]

Thank you for releasing the reaction. I love Sweet Juice so much. I just commented under another reaction that I liked a lot of music this year, but Sweet Juice was one of the select stand-outs for me. I love the sound, I love their vocal performances, I love their choreography, I even loved their outfits. The video was fine for me - I think I along with others got caught up in trying to figure out the story, picking out movie references, and figuring out the mystery word. That is interesting about the lighting. It helps to know what could make a video look better. The song Sweet Juice is beyond, though. If you have a few more minutes to spare, it is worth checking out their band live version. They gave it a slightly different treatment fitting for a spy film soundtrack.

[@mirsolus7789]

Sweet Juice is so good! One of my fav songs this year!

[@xingrongzong5522]

Yeahhhhh, glad to see your reaction with this song!!! have been waiting for a lonnnnng time :p

[@blairwrelos1891]

Finally!!!! I remember reminding you on your twitch stream to react to this and you said you would react to it the next Monday. So glad to see the reaction now 🥰

[@jsd375]

Ponzona was the best debut song from 4th gen and my bias Dosie is the all rounder of the group she's the main dancer who can also sing beatifully she's composing, rapping,stage presence the best and her visual crazy😎

[@Zzzz-tr4ee]

She’s like soojins daughter in every way

[@Bruna-vr7eg]

I thought this video would never came out, thank you, Pd 😭

[@GleeChan]

I'm sad that people are STILL sleeping on Purple Kiss, especially when Sweet Juice is SOTY quality.

[@thesdf599]

Thank you for the Purki reaction!! Really enjoyed your analysis and input on how you might have shot the MV. Cannot wait for the next comeback from the ladies.

[@gothmissstress]

I was waiting for this reaction video for monthsss

[@yolandamoreirarodriguez1505]

This is one of my favourite songs of Purple kiss 💜

[@chaengchaengtrain399]

I got to attend and meet the girls on their tour, and they are very underrated and but they're super talented vocally and great dancers too

[@skeletons0507]

learned abt this song/group bc of rh dance studio in roblox yesterday loool now im obssessed 🥰🥰😭

[@rbbjacob]

been waiting for this for so long 😭

[@ReapTheWhirlwind]

I watch the performance video more than the actual MV because they're fantastic dancers and them serving is preferable to whatever the MV was trying to do.

[@silentnight4025]

Song of the year for me. You should definitely check out sweet juice mini album especially autopilot. It like Twinkie 2.0

[@ania3723]

I was waiting for your reaction 6 months ❤

[@shelbystrand5592]

Been waiting for this!!!!❤

[@aidilharis95]

the best vocals of the 4th gen

[@cocomongisbread7425]

You may know it already, but the video incorporated a ton of things from the movie The Shining. It might be worth your time to check out the movie and give the video another try. Actually, the movie is worth checking out all on its own.

[@JohnnyThomas-py3jv]

I can't get enough of your exceptional content. 😍

[@justinehercthehuman]

I really wish they get as much attention as MAMAMOO in the future :

[@dindapurki]

Omg Goeun and Yuki credit as lyricists here!!! Thanks for acknowledging the masterpiece

[@giyongchy8504]

I'm a sucker for all kpop mvs with dark/spooky themes haha so i loved this vid 🖤

[@satagraya]

You should check out the Intro too cuz it's amazing also.

[@timothyford1103]

I was so happy to see kneepads were made part of the outfits for all those knee drops and slides.

[@ania3723]

I love Sweet Juice this is song of the year for me, Purple Kiss has amazing songs but as you said rbw should hired new production team for the MVs they are good but they deserve better

[@purplemace6866]

Their best work YET

[@AtinyKitty]

I loveeee sweet juice. For me, it's more impressive and addictive than 7heaven.

[@martinschafer7404]

The figure in black is the attacker. When she comes to Goeun in the bathtub (Psycho reference) she is defeated. We see the hat in the bathtub and Goeun walking away. At that point the attacks on the individual members cease. Rilas is Salir (Spanish for get out) backwards (one of the Shining references). Members have said the Sweet Juice stands for freedom.

[@damedalilly3290]

The masterful use of their vocal ability, the lyrics, the HIGH BROW musicality. THIS is actual art. It baffles me how underrated they are. netizens are so damn whack.

[@ryujin_dahyun3816]

I am in love with park sujin's voice

[@TwinCitiesOxygen]

I think purple kiss are the best vocal girl group of this generation

[@talianiwa]

YAYYY!! lyre is so talented and so are the girls

[@CarterLa_14]

Amazing comeback

[@Smoses_senpai]

I’m 25 and i thought the same thing about the shorts😄

[@dayjimong]

my top fav all time along with ponzona

[@timothyford1103]

Excellent choice

[@camiloh2443]

Still one of the strongest comebacks of the year, still can't fathom how RBW followed such a well liked and successful songs with a forgettable/generic summer one

[@dindapurki]

Idk if you usually react this but you need to watch the recording process of this song

[@fiveleafcloverfpv4445]

OMG what took you soooo long!. 😅 It's almost a classic.

[@samopaik8695]

Hope you get around to Lightsum's " Honey or Spice", Rocket Punch " Boom" and EL7ZUP " Cheeky"

[@Psibound]

what! you going to dis Chaein like that! I also blame songs and producers on allowing them to sing. I am glad they all get to show they all have talent in this song.

[@CB-tm6qw]

React Secret Number please