The McRib Effect

[@modernbusinesschannel]

What are your thoughts on the McRib? -Nate

[@Jonjims1532]

Love it.

[@modernbusinesschannel]

would you jump into a pool of mcrib sauce tho? that's the true test...

[@Jonjims1532]

@@modernbusinesschannel will you add the clip of me doing it to the end of the video? 🤣

[@jonsmith7659]

🤮

[@RedRoseSeptember22]

Never tried and never wanted to lol.

[@KrytechDERAusbilder]

The moment when you realize how priviliged you are by living in Germany where it is a default menu item for over 20 years

[@modernbusinesschannel]

What a life haha

[@GreedyOrange]

yep,und trotzdem n abartiges ding :P burger king pommes mit nem xtra long chili cheese,und ich hab alles and ungesundem scheiß den ich brauch für ein paar monate von den scheiß läden

[@JulianDiemOfficial]

​@@GreedyOrange Hey der Mc Rib ist lecker 😠

[@ryanreedgibson]

I don't see that as a privilege. The Mc Rib is Mc Gross.

[@KrytechDERAusbilder]

@@ryanreedgibson the Jokes on you.

[@MrTaylork1]

My Dad goes into food plants all the time for his work. He went to a pork plant and the McRib came up. They told him that it takes most of the year to build up enough inventory of pork for when the McRib comes out and then McDonalds comes in and wipes out their inventory.

[@modernbusinesschannel]

This was so insightful, thank you. Can you imagine all the pork…

[@skeletonking2501]

This creates the mental image of mcdonalds being an eldritch force that eats up pork like a greedy emperor to feed itself and continue on with its eldritch stuff.

[@WarpedBlinds]

​@@jasonmoore1900 bruh I'm hungry stfu

[@NecronHandlee]

@Gol Acheron same

[@cr1tikal_arc]

@@jasonmoore1900 that's not disgusting? they buy the pork, it's not like they come in and steal it?

[@starpartyguy5605]

I used to visit McDonald’s 2x a week. As the prices rose, I realized going to my local diner was almost the same price, the food was a bit healthier, the menu is bigger, and I got served.

[@bloodhound1182]

It's honestly so disgusting. McDonald's is forgetting who they are. Every fast food place nowadays think that they're bougie enough to raise prices and blame it on "inflation" and "minimum wage raises" while they continue to serve the same unhealthy, small portioned slop. McDonald's was supposed to be the place I go to when I got 3 bucks and 30 minutes for lunch.

[@CrniWuk]

You got served :D

[@dougo5673]

I did exactly the same thing. My avg visits went from 20 visits per year to maybe 1.

[@Yukanhayt-Mhenow]

Yeah proper restaurants are worlds better!

[@melviasheppard8466]

They have lost touch of what got them started. In the 80’s the McRib was pretty good for the cost. I tried it again 6 years ago and was sick for 2 days 🤬. Haven’t been back

[@fleendarthemagnificent7372]

"Restructured pork"... As a fomer meat cutter who worked in this industry for 24 years, the term "restructured" means emulsified. Little bits of every part of the pig are ground and mixed with water into an extremely smooth paste. It is seasoned and then injected into the rib shaped mold, formed, cooked and then flash frozen. The same thing goes for boneless hams. Ever wonder why when you have a boneless ham sliced you sometimes see air bubbles? Pure muscle meat doesn't have air bubbles. Boneless hams are made the same way. Ham ground up into a paste, water and seasonings added, the paste is injected into those football shaped ham molds and then cooked. That's what it is and how its made.

[@melissacooper8724]

Isn't it similar to how hot dogs are made?

[@wolf17238]

​@@melissacooper8724Yeah, in other words it's pure poison. It's quite tasty though.

[@slicktheslickster]

Yum!!

[@anthonymeade7345]

Delicious!

[@RicoCosta317]

​@@wolf17238Maybe they should market a McArsenic. Hey if it kills people who cares if it tates good?

[@sauce4417]

Your point on the last theory is proven here in Germany, where the McRib is available year round because pork prices are generally low since it’s so widespread in german cuisine.

[@modernbusinesschannel]

Dang that’s wild to hear

[@alihorda]

Also it is more about supply. In some countries the Swine fever /flu or idk how is it called hit so hard they had to kill many animals

[@nouhorni3229]

Pork is disturbingly cheap here because the meat farms are state subventioned. The price for sausage is lower than it has any right to be.

[@janlanik2660]

@@nouhorni3229 minced pork in German supermarket is only 2x as expensive as potatoes or apples 😂

[@wubbeli]

God bless Germany

[@K-----]

I have always heard the reasoning being pork prices. Which I can totally see as being a driving and very logical reason.

[@modernbusinesschannel]

Sounds like the most plausible to me, I just wanna hear McDonald’s say it haha. But they never will, of course.

[@truhhhhhhhokIII3]

You are correct. This is what it is. Has been explained in lots of videos. Was actually surprised this video didnt say it

[@K-----]

@@truhhhhhhhokIII3 The video does say it though. It just isnt confirmed officially.

[@jacksmack6956]

I believe the inconstant releases also makes it feel more special when it comes back, like finding a 4 leaf clover.

[@morrismonet3554]

Fall is the time of lowest pork prices. There is absolutely no reason for McDonald’s to admit it is the time they can make the most profit on this sandwich. All that will do is alienate all the Marxist millennials out there.

[@Gregg29407]

General Mills has the same issue with their "monster cereals" (Count Chocula, Frankenberry, etc.). They realized that they could make just as much money by selling these Halloween cereals as seasonal items for just 2 months out of the year as they could selling them year-round. As seasonal items, they get premium shelf space, more focused advertising, and elevated customer excitement. McDonalds has the same result with the McRib (although I also think the pork price thing is part of it as well).

[@hxhdfjifzirstc894]

Yep, everything is this way. It's just business common sense.

[@russellpengilley5924]

It would be interesting to know if they need to build up stock, or if the ingredients and production are similar enough that they can produce on demand.

[@AMPProf]

Christmas cereals beat that racket

[@TF-Times]

@@russellpengilley5924Supposedly pork needs to be under a certain level.

[@LindaMerchant-bq2hp]

I love the frankenberry

[@lilyayora]

I love that the type of patty the MCrib has is literally a snack we have here called "mexicano", which you can buy in every supermarket and every fast food joint.

[@tj9959]

Maar Mexicanos zijn toch niet van varkensvlees…

[@Generallyannoyed2024]

It’s the same rib sandwich we use to get in elementary school in the 90s!

[@skittlescopes4832]

is it really? I am dutch i love mexicano i had no idea it was exactly the patty of the McRib, are you sure? or is it just the shape.

[@EdmundSampson-pd7vi]

​@@Generallyannoyed2024yeah I was wondering the same thing. I don't think it is. I remember those school riblets in the paper bag being much nicer, had darker sauce too

[@braddeicide]

I was always confused as a kid how the heck you could eat a burger full of bones.

[@elvenkind6072]

McClown: Huhuhuh! Because the "bones" are really pink slimey! Blimey!

[@milanstevic8424]

@@elvenkind6072 It's Ronald. The clown's name is Ronald McDonald. It's shit but not as shit as McClown.

[@X.R.808]

​@@elvenkind6072Americans are gonna think you're speaking Alien 😂

[@bayanon7532]

Did you always wonder whether Chicken of the Sea tuna was chicken too?

[@jcdeton72]

@@elvenkind6072 YOUR MOM is pink slimey, blimey! HA GOTEEEM!

[@evolvingben5917]

I think you pretty much nailed it. The only other thing that comes to mind is the psychological phenomenon where inconsistent rewards leads to greater addictiveness. Like slot machines or scrolling on a social media feed. If consumers knew exactly when to expect the McRib every year, it wouldn’t be as exciting and hook them as well. Also the idea of “this may be the last time the McRib comes around” also contributes to the need to get it while you can.

[@diligoat673]

In poland there is a winter burger called the lumberjack burger and every year it comes to the menu and every year people are going crazy with it staing in queue for hours to try it

[@T4xEvader]

@@diligoat673 ktory?

[@eternal_psy]

@@T4xEvader burger drwala

[@T4xEvader]

@@eternal_psy THATS THE ONE, podwojny is the way to go

[@oyl80]

​@@diligoat673can confirm. The only thing I eat from there except the "chicken" mcnuggets. It fills a spot tbf.

[@k.5152]

I heard it wasn't because of the pork prices directly but rather the supply of pork. I don't know if it's true but basically what I read was that McDonald's can only offer the McRib if there's a pork surplus because they need so much of it to be able to offer it nationwide. Like a big part of how McDonald's determines its menu is by availability of items because it has to be at EVERY McDonald's if they decide to put it on the menu they're really limited by things that they can get in huge quantities.

[@fuckingpippaman]

Either instant supply or inventory. Meat can be stored indefinately while frozen. My father would eat 30 years old meat during his time in the military.

[@brucenorman8904]

@@fuckingpippaman Unlikely the "30 year old" meat was frozen possibly dehydrated. When I was on K.P. the cook sent me into the dry goods room to get a case of dehydrated porkchops, he soaked them in water fora specified time and they tasted fine.

[@obsidianjane4413]

Not a shortage of pork. A shortage of the cheapest offal and slaugherhouse floor trimmings that go into the "reformulated pork product".

[@robertcrabtree2728]

It does have a lot with price and supply but what drives the prices down and increases supply on pork scraps. The holidays, in late spring they start producing tons of hams for the up coming holidays. This increase the amount of scrap meat and the slaughter houses must do something with all this extra scrap meat. McDonald’s steps in and buys scraps at discounted price so they make the most profit. Depending on the market supply of hogs determine the time the McRib hits the market. In a year with tons of hogs the prices drop sooner. In a year the hog market it tight the prices drop later. Blame your Christmas Ham for the McRib.

[@morgan1719]

Does the price or availability of pork really matter when the McRib is nothing but food glue binding together ears, snouts, brains, and testicles?

[@icegiant1000]

I think the Simpson's nailed this subject with their version called the RibWich. As Krusty said, the animal we made it from, there aren't anymore of. Cows? No, think smaller, more legs. LOL.

[@phrygianphreak4428]

I used to work at McDonald’s and I HATED McRib season. Most of us did. Ppl lost they minds over it, and between the sauce getting on EVERYTHING and the smell that could only be described as edible chemicals, we all just wanted to call in for the month

[@toddcunningham3213]

I loved McRibs growing up. Then i tn high school, I worked at McDonalds in the winter between football and baseball seasons. I couldn't even hear the word "McRib" without gagging. I finally tried one again 30 years later, they're really not that bad.

[@psal8715]

@@ErinRSU Better then the rest of the trash McDonalds serves. Not very good still.

[@puppiekit]

@@psal8715 As a current mcdonalds employee McRib is like... lowest of the low mcdonalds item lmfaoo. Our Quarters at the very least are fresh beef. The ribs are just frozen slabs of meat that sit in a moist tray for 6 hours, dipped in a crusty tray of bbq sauce. its so nasty

[@psal8715]

@@puppiekit And still some how better then the rest of the menu.

[@gokuvegeta7770]

@@ErinRSU don't eat them you'll never have a problem

[@ReddoFreddo]

In Holland there's a deep fried fast food item called the "mexicano", which has the EXACT same shape as the McRib. These aren't sold at McDonald's but rather at independent fast food vendors (known as 'snackbar' in Dutch). They don't taste like BBQ but rather have a "spicy" (generous use of the term) taste.

[@TheRocco96]

In Belgium we also have the "mexicano" that looks like a mcrib piece, but it's spicy flavored and always available in the frituur (fast food place that sells fries and snacks).

[@Mamba-Kush]

Dutch "food" is total garbo.

[@zaltmanbleroze]

Yes and it is really nice with curry sauce, mayo, sambal.

[@doughszynk6143]

So, the f..k what? Why did you post this this completely useless information if it doesn't even regard Mcd???

[@kleintje3080]

you never tasted it @@Mamba-Kush

[@njzeigler4370]

The McRib oddly enough is based on the chopped formed rib patty originally formulated for military dining facilities and hot field chow they still served today, albiet with a different bbq sauce and on rice not a bun. The ribs are packed and served from what is known as a "Squad Tray" they are also available in this form in the freezer section of many US grocery stores, sold under the On-Cor brand.

[@ironhell813]

Yep, and those in turn are from swansons contract with the military going back before ww2.

[@NapalmAtSunrise]

Dude Ive had those pork patties in the military and I did notice how it was so similar to a mcrib

[@Garycarlyle]

We had something very similar in UK schools back in the day long before it was fast food

[@tehpurplepills]

we had these family sized packs of fake-ribs in about half a gallon of sauce growing up. i want to say they were banquet brand, or aldi brand. they were good lol

[@kowalski3769]

Let's get this on a tray. Nice!

[@wilm3864]

The Simpsons did a great parody in which Homer and others devotees follow the Ribwich from town to town like the Grateful Dead. Eventually, Krusty says there will be no more Ribwich because the animal it was made from has gone extinct. People ask, "the pig . . the cow?" Krusty replies, "Think smaller. Think more legs."

[@josephtaylor7151]

Many many many legs

[@peterbaruxis2511]

I like the bit where Stewie demands the money that Brian owe's him. That remind's me- I gotta go look for the moose on the exit ramp clip.

[@boxsterman77]

@@peterbaruxis2511 Stewie isn't on the Simpsons.

[@PillowyMound]

Like other commenters already said, it's a permanent menu item here in Germany. Pork being way cheaper than beef over here might be a factor. I have it a few times a year, definitely less than 4 or 5 mcribs a year and honestly when I have it, it slaps. It's tender and the bbq sauce adds the needed sweetness to the savory pork patty. It is just such a mess to eat and I think I would grow tired of it really fast, it tastes good because I rarely have it I guess. That fact combined with it being up there with the most expensive burger on the menu keeps me from enjoying it more often when I can get better burgers for the same price.

[@TheLilKon]

Pork is the cheaper option in the US also.

[@agonefire]

I’m gonna assume every McDonalds item tastes better in Europe due to stricter rules regarding food quality

[@viniciusmagnoni6492]

​@@agonefireAnd due to gastronomic superiority, I've had Five Guys Burgers in Florida and in France. The French one was way better.

[@zaltmanbleroze]

4-5 times a mcrib a year. How many cheeseburgers and big mac do you eat a year?

[@TheBaldr]

@@agonefire Actually McDonalds has very strict control of processing and flavoring almost assured that any restaurant in the world you go to it going to have the same flavor for the same menu item. There are some differences, Japan uses the original McNugget process. This also has a drawback as it makes it more expensive food in other countries. The US$17.99 McDinner Box in the US would be close to US$40 in Norway.

[@perceivedvelocity9914]

I've had one McRib. I didn't love it. IMO it was ok at best. The Shamrock shake on the other hand is something that I look forward to every year.

[@modernbusinesschannel]

nothing beats the rock shake amirite

[@mustardsouls1005]

@@modernbusinesschannel the rock shake is a sham

[@clockhanded]

I swear to you. If you got what I got just one time you would never have another shamrock shake. This thing was PINEGREEN - WINTERGREEN. I hadn't had one in Awhile and thought it would be fine maybe even tastier. It was worst than a listerine altoid mentos shake served on a bed of cilantro. My mouth and throat burned for about 10 minutes.

[@obvfw]

​@@clockhanded Whew, yeah. The Sham Shake is the most chemical-tasting mint wannabe I've ever had.

[@BenXD-wj4rd]

@@modernbusinesschannel what is a shamrock shake

[@cybernightzero5891]

I went out on a limb and tried it this past fall. My god, I didn't think it could be that bad. To put it into perspective, I've had banquet meal ribs that put it to shame.

[@bl8388]

I liked it as a kid. Tried it once as an adult and also wasn't impressed.

[@modernbusinesschannel]

Dang the whole banquet comparsion really does put things into perspective

[@alphax4785]

McRib was pretty good from the McD's I went to last time it was out.

[@RealGrilledCheeseDeluxe]

It just tastes so fake and frozen not sure how anyone liked it there isnt a quality of signature taste like with the fries or burgers

[@alphax4785]

@@RealGrilledCheeseDeluxe Eh? It tastes much like what it was supposed to be to me, a replacement to the chicken nugget... so basically a big pork nugget that, instead of being breaded and deep fried, is regular fried and slathered with that special BBQ sauce as the meat of a sandwich. And honestly aside from their angus premium burgers and such which might or might not be available, McD's has the most mediocre burgers of all the countrywide fast food chains. Their killer app are those crispy fries.

[@rucussing]

I like the frog leg sandwich. The McRibbit! The bunny sandwich is great too, the McRabbit!

[@Camelotsmoon]

I remember when the mcrib was supposed to be a permanent menu item in the past 5-7 years, and then no one bought it. Mcrib is just one of those things, sometimes I pass mcdonalds and I'm like "Oh, mcrib is back... Maybe I am still alive and not in a coma in some hospital somewhere, unconscious.". It's just something that happens, I don't mind it disappearing and reappearing.

[@sergeipohkerova7211]

It seems like it would be good if you dipped the sandwich into even more barbecue sauce, otherwise it looks a little dry.

[@modernbusinesschannel]

At least the sauce moistens up the situation ya kno

[@TheParadiseParadox]

McTorta McAhogada

[@barfbagradio4855]

It’s fire

[@garyK.45ACP]

Usually they come with much more sauce than shown in the video.

[@morgan1719]

"dip that fatbomb into more BBQ sauce (which is almost entirely sugar and oil) then roll it in cheese and deep-fry it" Reminds me of a real restaurant I used to go to that was right next to a McDonalds: The real restaurant had outdoor seating, so I could watch all the people coming and going from each restaurant. 1. Nice, educated, healthy people going to the real restaurant. 2. Endless string of fat, scuzzy, thuggish and/or sickly looking people going to McDs.

[@CrystalMouse1]

I find it hilarious that an item from my elementary school lunch from 1994 is now being gobbled up like it's a rare Pokémon card 😂

[@ThisNameIsBanned]

In Germany you can get McRib every day all the year. US is messed up.

[@UndertheNeedle282]

I guarantee you're McRib is better quality than the one we have here

[@MrTakoyaki1992]

Im From Singapore, We have a equivalent limited burger every year end(Sept-Dec) called the Samurai Beef(Teriyaki)Burger, I can't help myself but to get hyped over it every year😂

[@modernbusinesschannel]

No way, and McDonald’s makes it!? Never heard of it haha

[@mach2223]

@@modernbusinesschannel McD has localised menus across the world depending on what meat and other ingredients are cheaply available locally.

[@GrnArrow092]

I heard that the teriyaki burger is also on the menu at McDonald's in Japan. I wonder if the Singapore McDonald's imported it from there.

[@MrTakoyaki1992]

@@GrnArrow092 I'm not sure if Mcds Japan has the Teriyaki burger as a limited or readily available menu item. But for Singapore, this is just one of the "Limited" or Seasonal menu items in the country, there's a variety of seasonal menu items that Mcd releases throughout the year. For example, there's the Prosperity Beef Burger during the Chinese new year season, And the Nasi Lemak Burger(Singaporean/Malaysian) themed burgers during our National Day period. But for Some reason, this japanese Burger will always be back on the menu during the year end period, I believe it's due to it's popularity throughout the years that Mcd Singapore releases it yearly.

[@ChrisUcey]

this is so interesting to see how this phenomenon takes place. In China, KFC used to serve something called Neng Niu Wu Fang from 2008 to 2012. It's basically a beef pie with the wrapped ingredients containing vegetables, tender beef and specialized Szechuan spicy sauces. Some claims it‘s the best product (thanks to its low price)，some thinks it's disgustingly mid. Since 2017, it has been brought back annually, sometimes multiple times of a year, either with "limited time" or "new and better" design. Every forum goes crazy and flood the stores immediately. A true sight to see.

[@Sandman_Slim]

Why would KFC serve beef?

[@lachousalle31]

​@@Sandman_SlimBecause restaurants function differently in each country.

[@Tuberuser187]

Here in the UK you can buy "Rustlers BBQ Rib" which is basically a McRib in a refrigerated package, if you just throw them in the Microwave they are not that great but if you spend a little time to heat the patty in the oven or grill with the sauce applied and warm the bread for a few mins in with it, maybe lightly toast it they are great. Very close to the McRib, bit cheaper and of course on demand whenever you want it.

[@ironhell813]

In Canada we have Rib-o-Pork from m&m food stores. They’re identical, and I make my own McRibs from them for about twelve years running now. I use hot dog buns and bullseye instead of the McRib stuff.

[@davidcosta2244]

Within the U.S. many a convenience store has the fake McRib as well.

[@zaltmanbleroze]

Rustlers microwavable burgers, most foul chemical cancerous food I can think of. Oven is not going to do any magic on the patty no matter how you apply the radio active bbq sauce.

[@naglfar6305]

Rustlers is pretty good, not just their ribs

[@SovereignNature]

anything fake is a major hit ....that should speak volumes of consumers

[@dinoflagella4185]

I remember the last McRibs I had was back in November. I had to pick up my daughter after school. We normally stop someone to grab a bite. We drove by a McDonalds and saw the sign. I ordered 4 McRibs with no onions (we don’t like raw onions). My daughter asked if the others were for her brother & mom. I told to just eat the McRib. In less than 2 minutes she asked if she could have another one. I told her that’s why I had ordered 4. They were all for us. A week later she asked for some mcRibs. When we stopped at a McDonald’s they were gone. I told her she has to wait until next year. She asked me why and I explained both theories 2 & 3 to her. I believe it’s a combination of both. Marketing genius and pricing. I have a bbq side business and had to stop selling pork ribs for a short time as prices got too high.

[@ttabood7462]

I got curious and tried this once. Instant regret. Weird History has a great video about this culinary atrocity as well.

[@modernbusinesschannel]

Ah I’ll have to check it out haha

[@coolbrotherf127]

I think it's ok. I'll always grab some when it's around.

[@riskvideos]

Spooky Mcdookies

[@youcantmakemetosuscribe4745]

Is it not delicious?

[@PCgamer923]

That's mcdonald and all major fast food chains for decades, processed ingredients marked up 6x(the last few years) what it cost if you make it at home with grocery store ingredients.

[@barti204]

McDonald's do something similar in Poland. We have a sandwich called "kanapka drwala" and there are people who worship it and stay in hours long lines just to eat it at the release every year lol

[@maarek71]

I have been calling that the McNasty for many many years. So freaking gross. It tastes exactly like the boneless rib they used to serve back in my high school cafeteria. The taste is so exact I am convinced they purchased it from the same distributors.

[@sgtmyers88]

same

[@DJ_POOP_IT_OUT_FEAT_LIL_WiiWii]

well put, god didn't intend food to be processed in that way

[@tommurphy4307]

no one mentioned 'god' but maybe she did have something to do with it....@@DJ_POOP_IT_OUT_FEAT_LIL_WiiWii

[@ironfist7789]

Yes they also had mc donald nuggets in the cafeteria which were nasty too

[@iwenttobunnings7868]

Last time we had it here in Australia was during the New Years period of 2020/2021. I feasted on many McRib's to cure my heartbreak, which it did pretty well.

[@Kaktus965]

So U went from being single to being fat and single?

[@Vittrich]

That thing in the video looks like puke compared to the McRip we got in Austria(the one without the jumping killermachines).

[@AlexanderThePilgrim]

I worked at a McDonalds for like six months and a couple months in the McRib came back… I was hype about it but ended up not making myself a single one 😂🤷‍♂️ didn’t look nearly as appetizing as the monstrosities I’d make for myself on break.

[@Jingling-MelO]

I havent worked at McDonalds since I was a teenager. It wasn't for long, but why didn't I make my own creations?!?!

[@Steve-tr7400a]

I worked at 2 different McDonalds back in the 80's. One would let you eat anything off of the menu, or you could make your own food. The other location would only allow you a basic cheeseburger & fries or a 6 piece McNugget. We quickly discovered that you could stuff about 14 nuggets into a 6 piece box if you were careful.

[@AlexanderThePilgrim]

@@Steve-tr7400a yeah I’d stuff like 20 nuggets in a 10 piece box and just say it was a 10 piece lol

[@AlexanderThePilgrim]

@@Jingling-MelO you messed up man lol

[@thatplatypusguy566]

@@Jingling-MelOMy personal favorite was taking two grilled chicken patties and spreading shredded cheese over them. I called it the “McTurkeyLurkin”😂 That and quadruple cheese burgers😂

[@junkequation]

I heard it was logistics--just like you mentioned it was difficult for McDonald's to secure a sufficient supply of chicken to make chicken nuggets available at every restaurant, it'd be hard to get enough pork to make the mcrib available year-round. It probably is at least part of the reason the mcrib isn't a permanent menu item.

[@KingKraft0867]

As an employee for McDonald’s, I can confirm that we are gonna get it again soon, and this is 100% accurate

[@ckosmic]

Thank you, I need to try this

[@KingKraft0867]

@@ckosmic we get it this November

[@LightsJusticeZ]

Freezer already stocked with the rib patties?

[@emu314159]

Thank you! I am one of the True Devoted of the House of Rib.

[@rjmurphyo0]

@@ckosmic believe me, most likely, you won't like it

[@xbfalcon83]

"The McRib is disgusting, but a lot of people love it" Well that would imply that it's not disgusting wouldn't it?

[@modernbusinesschannel]

I mean… uh.. okay, ya got me.

[@mehchocolate1257]

@@modernbusinesschannel the mcrib is disgusting I love it 😂😂😂😂

[@DSloot]

I had it today and i can confirm that it is unedible

[@trainsplanesandotherthings5187]

The McRib is my favorite... It is only sold in small runs because it's made of unicorn meat and you know how hard it is to hunt unicorn.. but bring back the Mc BLT -hot on one side cold on the other..

[@westrex]

No one ever mentions that when the McRib was first introduced you could get a packet of Blazin' Hot BBQ sauce to go with it. I remember that it was really spicy, which surprised me because at that time people weren't used to spicy stuff from fast food places...especially McDonald's. I wish they would bring that sauce back because it wasn't just spicy, it had a really delicious flavor too...and it was great with the McRib.

[@TrumpWonTwice]

they probably forgot how to make it, just like how they forgot how to go to the moon.

[@hxhdfjifzirstc894]

@@TrumpWonTwice I don't think the forgot how to make good food... it's just that minimum wage is now ridiculous, so food costs have to be cut, and cut, and cut... the food is now 100% synthetic. That's a different thing than the experts who got us to the moon dying off, to be replaced by participation trophy diversity hires.

[@barrelrole]

​@@TrumpWonTwicehahaha just thought of india failing that last attempt

[@zibberebbiz]

part of my recent healthy journey is every time I pass a McDonalds and feel a craving, first I check if I'm actually hungry, which I'm usually not, but if I am, I think about the pink slime that every McDonalds meat product is made of and go get a bánh mì pate trứng

[@redcrown5154]

asian food isn't much better

[@lausimeyer6558]

Mc Rib with a second patty- absolutely amazing. I love it. It‘s a permanent item here in Germany.

[@modernbusinesschannel]

Second patty?

[@lausimeyer6558]

@@modernbusinesschannel We can customize the order and have it with an additional patty, making it a double Mc Rib. Double amount of sauce, double the mess - smply said: phantastic ;-)

[@ceoofjeffbezos5330]

@@lausimeyer6558 what a great idea! I'll do that next time i go to mcd's! Vielen Dank

[@96Logan]

This makes a lot of sense. I love the McRib, although not just from "McDaniels." I can't quite put my finger on why. Pulled pork sandwiches are fantastic, but , making it a patty similar to a chicken patty is genius. Some people I know say, "Why would you eat that? It's gross." I find it funny because they are eating a chicken nuggets or a chicken sandwich. It's the same product, just a different meat... And I love the bbq pork combo way more than chicken.

[@Nightlife135]

I love the taste of the McRib!

[@modernbusinesschannel]

That’s wild, I forgot to mention that in the vid, but I read about that during research. Sounds like such an interesting reality to live in haha

[@chainsawenthusiast]

@@modernbusinesschannel maybe that's the reason it's always available in germany, since germany is a major producer of pork meat. we even supply large parts of asia with pork because we produce way too much for ourselves or the eu alone. i guess they can always make enough mcribs out of the scraps lol.

[@Killerkraft975]

@@chainsawenthusiast That is true. Also it gets pulled from the market when prices of pork are low enough, so maybe with areas with cheaper pork, it's always on the market but variable in other countries.

[@alesjpohl]

When i was there last time, there was no McRib in option. Like how?

[@mihaimercenarul7467]

Gross

[@ExiomTV]

I'm currently eating a McRib when I'm watching this video. It tastes good

[@bnza2]

In Germany, McRib has been a permanent standard menu item for as long as I can remember.

[@RedRoseSeptember22]

@@zaraghufran8072 Discussing? What do they say? ;)

[@saygoodnighttoghosts]

@This isn't Toby discussing vs disgusting lol.

[@yuzusauce]

I'm not a fanatic, but I do enjoy the mcrib and here's why: I eat mcdonalds fairly regularly (about twice per month), and eating the same old menu items is perfectly fine for me but when the mcrib comes back, it reintroduces something unique to their menu. I always order the mcrib when it comes around, not because I have a cult-like obsession towards it, not because it is irresistibly delicious, but because it offers variety to a menu that I order from quite frequently. I am willing to bet the majority of people who eat the mcrib are the same way as me.

[@mr.doctorcaptain1124]

Eating McDonald’s twice a month sounds horrible lol

[@wipe-u-like-poo3993]

​@@mr.doctorcaptain1124 Probably an easy and cheap lunch to grab during break at work

[@mind-of-neo]

People in this country are dying for the sort of variety that we used to have many years ago. Corporations realized that they could generate more profits if they give the customer less choice, regardless of the resulting decline in QoL for the consumer.

[@leafbelly]

@@mr.doctorcaptain1124 Deliciously horrible

[@tycanuck]

"I am willing to bet the majority of people who eat the mcrib are the same way as me." What, fat?

[@konrad7572]

I just can't quite wrap my head around the fact that people get excited for fast food releases!

[@modernbusinesschannel]

I get excited for TB’s nacho fries 😂

[@asumiluna9066]

@@modernbusinesschannel the only valid fast food item to be exited about

[@OOOOOOOOOOOOOOOOOOOOOOOOOOOOOq]

You can’t imagine America without fast food.

[@thomasmoroney1079]

People in general aren’t too bright

[@andreeaconstantinescu2548]

😅😅

[@johnbastien3872]

I always thought they waited for the oldest boars to grind up. The gamier the better. Barfolicious.

[@stephencooper5622]

One of my favorite sandwiches from McD’s…the last time it was offered in my state it wasn’t available nearby. The closest location serving them was about an hour’s drive away. Drove down there and picked up 8 hahahaha…they were good rewarmed the next day too

[@ceoofjeffbezos5330]

That's some serious determination!

[@miiiooo7731]

In germany its a solid item on the menue

[@zimriel]

yeah I like the McRib but I don't generally eat it. Once or twice a year is fine for me

[@peterbaruxis2511]

I would have done the same thing.

[@otakubullfrog1665]

I guess the issue is that McDonald's doesn't produce their own pork like they do beef, so they're exposed to price fluctuations. What I imagine would eventually open the door to a regular McRib schedule would be if they had some other pork item on the permanent menu so that it would be worth creating their own supply chain there.

[@DJ_POOP_IT_OUT_FEAT_LIL_WiiWii]

Yes, pork is not a staple of McDonald's like beef is. And it is more of a seasonal meat than chicken.

[@GABA-Gool]

I heard they cook them differently than they used to. They used to cook them in a big pot of sauce, which made them more tender and kept them juicy. Now they pre cook the ribs, sauce them per order and throw it on bread.

[@hxhdfjifzirstc894]

It's either cheaper or tastes better to a higher percentage of people.

[@DJ_POOP_IT_OUT_FEAT_LIL_WiiWii]

You are both right.

[@williamhaynes7089]

this is the only reason i go to mcdonalds... when its not there im not there... I know many people hate the Mcrib.. (but despite it being made out of toxic waste or whatever...) but its the only thing they have that will get me in the door. The hamburgers at mcD are crap.

[@oblivieon1567]

I love the McRib, I'll miss it but I can make it at home so it'll be fine. The arbitrage theory isn't a secret, I think McDonald's admits to it. If I remember correctly it's only profitable if they can get the pork at a lower price but the timing also happened to be perfect. Because it's in fall, a couple of months after the summer bbq season it comes out right when some people are missing summer and craving that bbq flavor.

[@doody244]

Having a small menu is one of the reasons In-N-Out has a better quality product than other fast food places. The same goes for high end establishments. If I’m at a posh spot and there are only a few entrees I’m confident the food will be fabulous. As for the “ limited availability” it truly is genius marketing. It works for other things too. I performed in Ptown, MA. We’d say it was the last week of shows two weeks before it actually was. Then we’d “extend it” two more weeks. Even though high season ( Memorial Day weekend, last week of June-Labor Day) was over we’d end up having almost sold out shows every night.

[@ryanurchful]

For something ive never eaten and am not interested in, this sure was a fascinating video. :D

[@elvenkind6072]

Yeees! I agreee!

[@eddwardmusic]

Trust me, it tastes sooo good! Back in the summer I was eating like 2 each week! It tastes in between spare ribs and stake, but really soft!

[@tommurphy4307]

youre addicted to meat scraps pressed together and drowned out with sauce. soft is not a taste, but rather a texture@@eddwardmusic

[@JaronOdele]

Just grabbed my yearly disgusting slab of restructured boneless pork today. No regrets...

[@FredSlocombe]

If you watch the Christmas shopping crowds on Black Friday (The day after Thanksgiving) you will understand why the McRib's release must be kept a secret.

[@poppy1x3]

Hello, I indeed believe that the 3rd point makes the most sense, considering that pork price/supply in USA isn't consistent enough. In Germany where pork is consistent in price and supply (and is generally cheaper than beef) McRib is on menu at all times. This means that McDonalds does not want to remove McRib entirely, but in USA at least they cannot make it profitable at all times due to pork fluctuation.

[@susannemontagnemslmtryt7885]

I think BBQ ribs are a summer item that they can sell cheaper around Thanksgiving, when everyone wants 🦃 turkey. With that in mind, how about the McTurkey? A seasonal offering that comes out at the beginning of summer? 😂

[@Mrnoddingdonkey]

It’s pretty obvious that they do it to artificially inflate demand but your stat about the pork prices can’t be a coincidence except for that if you consider that pork prices are probably lower from October-December because of thanksgiving and Christmas when turkey demand is higher.

[@ZepG]

I had the McRib when it first came out in the early 80s and I thought it was just okay. As the years went by it kept tasting better and better, and now I crave it. I heard rumors it might be coming back soon so I'm getting excited, I haven't had one for at least two years.

[@brandon10301991]

I love the mcrib so much i went and found the same rib patties you can buy in bbq sauce and make my own. I can eat them year round and I dont have to spend like $4 each sandwich. I can eat like 6 for $5.

[@Blythe985]

I need to do that but for the KFC Zinger

[@M_Sk-jf4sx]

Where do you buy the rib Pattie’s from?

[@RETR0JOE]

Who remembers the Oriental McRib from the 90s? It had a chinese style bbq sauce and different veg. It was amazing.

[@lastdayonearthmysteryman4849]

I had my first McRib in 2022 and thought it was amazing! I did brought into the hype that it was the farewell tour!

[@kamikazekrew3873]

As an American Expat that lived in Germany and still lives in Europe, McRib is ALL YEAR LONG there! Also, so are fried apple pies. Every time that I visit McDonald's in Germany, I have to get a McRib and apple pie. 😋

[@modernbusinesschannel]

Apple pies sounds sweet

[@johnglue1744]

The original apple pie or the newer ones with the lattice work? The newer ones suck.

[@Maki-00]

I wanted to cry when I tried a McDonald’s apple pie, after not having one since childhood and found out it wasn’t fried anymore! 😭😭😭😭

[@Mocking_Muppets]

@@johnglue1744 The old style deep fried ones... 😁

[@kamikazekrew3873]

@@johnglue1744 Fried like the older ones back in the US🙂

[@williamous7549]

Rib heads 😂I love all your content Nate. P.s You put me on to microwave!🎶

[@modernbusinesschannel]

Much Love forever

[@redavatar]

In Belgium you can get the "Bicky rib" all year round. It uses an almost identical piece of meat in shape but it tastes better and you get 3 sauces instead of just one (but you CAN ask for a BBQ sauce in most places). Mora also had a similar rib style burger here called "Mora Broodje Frikandel" which you can buy frozen. It's surprisingly tasty and actually tastes better than the McRib.

[@tommurphy4307]

even homeless people in california don't eat scrap meat disguised to look like edible meat....

[@5argetech56]

01:29 - Props to "ReviewBrah" The Report of the Week!

[@NUCLEARxREDACTED]

Never had a McRib before, but that graph you showed looks mighty convincing. Its probably the prices thing and by extension a convenient marketing strategy. If it was set every year, than people would know to expect it and they would just grow to feel entitled to it. A surprise McRib coming back is more exciting than something you feel entitled to each year. Then it basically boils down to get it while the gettings good, cause you don't know if it will be 8 month or 11 month or whenever until you can have it again.

[@AlTheWombat]

While the McRib is a standard menu item here in Germany I can't remember when I last had one, probably 10+ years ago. If it was a special promo item I'd definitely have gotten it more often like the Big Rösti (burger with just a patty, a hash brown, bacon and a sh*tload of mayo). It's just never on my radar, also not on any display screens but on the tiny items list. The Big Rösti is pretty disgusting as well, so much grease and a ton of mayo on top but I crave that thing whenever it's in season.

[@DanorthxD]

That Big Rosti sounds delicious ... and seems like something they could make year round. Unless they don't normally have hash browns for breakfast over there?

[@AlTheWombat]

@@DanorthxD Hash browns exist for breakfast here too, they could make it year round but it wouldn't trigger that winter craving that it does now. Also from all that grease and kcal content definitely not a summer burger, or even spring. That one would just knock me out in the summer heat.

[@commandershepard2490]

Big Rösti is KING.... And i was very confused about this video at first, cause I think the MC Rib has always been on the menu.

[@erazorCTF]

I also crave the Big Rösti and loathe the McRib :D

[@grundgesetzart.1463]

wieso isst jemand diesen Dreck überhaupt? Vollkommen überteuert und nach 1 h ist man wieder hungrig. Das sind chemisch aufbereitete Fleischabfälle.....wem's gefällt, wer's braucht....Prost Mahlzeit!

[@soul76can]

Anyone remember McPizza? Little personal size pizzas or the McDLT? I remember these both from back in the 1980s when I was just a kid...My Dad always ate the McDLT. It was a quarter pounder served with mayonnaise, mustard, ketchup, pickles, sliced onions, lettuce, American cheese, and two tomato slices. More like a traditional hamburger.

[@mikelynch-zeroviewz2507]

I'd get the Hawaiian pizza !! It was great ! McDlt was also delicious!!! 🔥 hot side and the cold 🥶 side cold !!

[@Heometric]

1:20 why do they dip their fries like that

[@switchgear100]

I always assumed it had to do with pork costs. Figured given the time of the year with all the holidays that centre around poultry, the price of things like pork takes a big dip. Producing the mcrib year round might just not be worth the effort profit wise at normal pork prices, but that time of the year in the fall when the prices dip it can be super profitable. Would also explain why the date is not set because they are waiting for the price to drop and that might not happen at a consistent time every year.

[@jellyguy44]

That actually makes so much sense

[@ditto1958]

Pork costs go up because McD’s buys so much for the McRib.

[@DJ_POOP_IT_OUT_FEAT_LIL_WiiWii]

People mentioned it's the availability of cheap pork byproducts that are a result of ham demands for Holydays.

[@tommurphy4307]

nonsense- mcdonalds operates under a price-point on stuff like that@@ditto1958

[@tommurphy4307]

you get an 'A' for the day! @@DJ_POOP_IT_OUT_FEAT_LIL_WiiWii

[@chainsawenthusiast]

i used to love mcrib as a kid. today i never get it. even tho i can get it all the time, since i live in germany, and here it's a standard item that's always on the menu.

[@modernbusinesschannel]

Is it consistently good?

[@CalvinL.Stevens]

Fellow German here. Yes, haven't eaten this for like 15 years. Maybe it's time to change that.

[@ceoofjeffbezos5330]

@@modernbusinesschannel The mcrib is my go to item in mcd's ( Gernany ) and it tastes consistent year after year. I have read comments saying its bad and smells like chemicals but it mainly is just a patty with bbq sauce and it tastes just like that. The smell is just warm bbq sauce. Nothing special

[@arizonad8012]

I love McRib and it is one of my favorite items :D But I can only find in Germany, and I'm living in Czech Republic so...

[@modernbusinesschannel]

Time to move back to Germany?

[@arizonad8012]

@@modernbusinesschannel I never lived in Germany, but I've visited many times.

[@josephbrandenburg4373]

​@@arizonad8012 Do Czech McDonald's have any unique items?

[@arizonad8012]

@@josephbrandenburg4373 I wouldn't say so...

[@josephbrandenburg4373]

@@arizonad8012 We don't get anything special in Florida, either 😔 I don't know any Czech but I'll try in Polish: Dziękuję za odpowiedź.

[@TheSodaLake]

It's got tangy sweet bbq, it's got a nice porky flavor, which is a great changeup from beef, or chicken.

[@RoyGBiv-lc8tv]

I love the McRib. It’s cheap and unhealthy. But when I eat it, it reminds me I’m human. Sometimes I think we all need moments like that.

[@djtomoy]

For me the McRib effect is a slightly more involved trip to the bathroom and then (ideally) a shower. That thing just falls through me like a milkshake down a drain pipe.

[@niiii_niiii]

Your words have ahem definitely painted a picture 🤣

[@Kaktus965]

Hahahaha

[@wayneselph8778]

They go threw me like mexican water threw a tourist

[@FantastiXPvZ]

Well, it does have high fat content. Internal "Slip and slide", indeed.

[@codenamexelda]

As a guy who dosen't have that many friends or group traditions outside of the obvious ones like Christmas and thanksgiving, the mcrib was one of the few i genuinely looked forward to every year. Idk if I'm gonna do anything special this halloween...

[@liam3104]

thats an oof :( stay strong

[@hxhdfjifzirstc894]

Your first problem is that thinking Halloween is a good holiday. It's nothing more than an excuse for women to dress up as exactly what they are, for one day of the year. Every OTHER day, they put a costume on. So take notes on what they pretend is only a costume. Secondly, stop being so dependent on other people. Figure out what YOU want in life, and do it. Solve your own problems. Whatever is stopping you can be solved. Or you can make excuses and be a loser. If you want friends, you can make friends, but it'll take at least a little bit of thought and planning. Where do your kind of people hang out? At the bars and clubs? At the chess clubs? At the lake, fishing? Figure out who your people are, and start doing what they do. You'll just end up becoming friends with them, by being there.

[@mallorii86110]

Jesus man lighten up a little. When did he bring women into this lmfao

[@melissacooper8724]

​@@mallorii86110Maybe the person is a woman hater! 😂

[@melissacooper8724]

Everyday is Halloween at my local Wal-Mart! 😂

[@Elvirabg]

I think the best thing about this video today is that you featured Rhett and Link trying the mcrib lol. Personally, ever since I heard people getting sick off of it I try to keep it out of my mind. Just seems like a really gross thing my body doesn't need at all

[@modernbusinesschannel]

Thanks haha gotta love R&L

[@riskvideos]

You're not missing anything. Don't go out of your way to eat it. Your guts will thank you.

[@vast9467]

Every fast food item is a really gross thing your body doesn’t need

[@DJ_POOP_IT_OUT_FEAT_LIL_WiiWii]

It looks like slimy mystery pork meat, it's a pass.

[@Elvirabg]

@@DJ_POOP_IT_OUT_FEAT_LIL_WiiWii oh it definitely is fuck that lmao

[@matthewhuszarik4173]

I admit I like the McRib sandwich, but it is easy to make at home and turns out even better.

[@SmallSpoonBrigade]

Same here. I rarely make them at home, but when I do, I sous vide them until I can just pull the bones out and put that directly on a bun with the barbecue sauce, onions and pickles. It's mostly the same thing, just significantly better and not necessarily that much more expensive as it doesn't take that much in the way of ribs to make.

[@lilquerela1427]

I always asked myself why people waste their money at McDonald's

[@mrswimmyboy]

Its cheap protein...

[@hectormontes7056]

They’re not wasting money, they get exactly what they pay for

[@victorlincurve675]

​@@mrswimmyboy?

[@victorlincurve675]

​@@hectormontes7056trash

[@CannedCam]

Cause it's delicious, and fun fact it's actually at the top of the food pyramid

[@MrRandomcommentguy]

"Mmm! I don't mind the taste!"

[@milcity]

It's so weird that this is not always available in the US, since it it always available in Germany. I was always a little weirded out when I heard this. This was also referenced in the sitcom "King of Queens" and I did not understand why someone would be happy about the return of the McRib, when it's always there ^^

[@tommurphy4307]

its not 'weird' at all- we can get tender, grass-fed beef here in the US for less than the cost of pork in germany. we have something you'll never have there- huge cattle ranches with miles of pasture. i get publicly-funded food assistance and i eat better beef than your farmers could ever produce. and your products (like cars) are starting to lose popularity here because your labor costs are so high. you guys should prolly start looking for a new gig.

[@alcidesfy]

It's not controversial. It's delicious. It's a permanent menu item in Germany. It's not disgusting, it's great.

[@FutureChaosTV]

Nothing at McD is "great". It is all bad tasting, nasty looking garbage.

[@peeron6829]

Its okay

[@arthas640]

It's disgusting AND great. It's the perfect paradox

[@Flfreedom]

It evokes 80s childhood.

[@hatinmyselfiscool2879]

Ok John Kempczinski

[@mariocondello2353]

I really like the McRib.

[@modernbusinesschannel]

I’m not a rib head but I respect your feelings

[@Kruppt808]

when i used to eat Mcdonalds during the 90s to the 2018's my favorite things to get were: 1. Big Mac 2.Chicken McNuggets 3. Steak Fajita wrap(they sold them for what seemed like a couple years late 80s at the one in Waikiki) 4. Cheesburger 5. Fries 6. Breakfast Deluxe plate(Rice, Eggs, Portugese Sausage, Spam) 7. Sausage Mcmuffin with cheese(no egg) 8.Two Breakfast Burritos 199. McRib

[@goaway3717]

I don't eat fast food much any longer but McRib was the last 'must have' a couple times whenever it came around on my list. There were a couple McDonalds locations where it was more common to be available on my annual road trips along I80. My enjoyment of the McRib was usually dependent upon the staff at the location on how sloppy they make it - too much sauce, etc. If I can pick up the thing without getting sauce all over my hands then I'll like the thing, if it's too sloppy as in I need a bib and a couple dozen wet wipes I'd rather just go have real ribs at a local bbq joint and be done with it. It's rare for me to stop at fast food nowadays so even when the McRib comes around again I don't buy them any longer.

[@alfonzo9289]

The McRib SMACKS. You're crazy!

[@modernbusinesschannel]

I was hoping to see some comments like this!

[@Suhadisgood]

Pork is disgusting I agree

[@frankkoller2622]

No, pork is good. The McRib is bad. 👍

[@samamir8765]

@@frankkoller2622go and eat the pigs poops you nasty 😂

[@TomZack-re5cv]

@@frankkoller2622go eat the pigs poops 💩 nasty

[@bryancook6345]

Frank eats poops 💩

[@bryancook6345]

Suhadisgood don’t listen to frank I agree with you

[@iamhungey12345]

Yet they wouldn't do it for the original fries, the ones that were cooked with beef tallow.

[@america1st721]

I am a child of the 80's and can attest it is the greatest sandwich of all time.

[@johnupdate]

McRib was the first product I tried at McDonald ever as a kid - and my first big disappointment. I was expecting some kind of spareribs because of what I saw in TV Spots. Never tried McD again for years😂

[@KVergara]

5 seconds in, and I'm already putting up my defensive dukes 😤

[@chrisfairfield1929]

I used to like the mcrib. Slowly each time, I would eat less and less. Now, with the cost, I'm just like fk it. It's not worth it anymore. But I think it's the ability to get pork at the cheapest cost possible, and exploit it. What business doesn't do this.

[@toddnelson7393]

I got hooked on the tv show Raising Hope because one of the character was on death row. Her final meal request was a McRib and Shamrock Shake. They could not execute her since the McRib and Shamrock Shake hardly ever come out on the same time. Thanks for the Video

[@ennuiblue4295]

great product placement, I think John Wayne Gacy last meal was nuggies (edit: it was KFC)

[@lewstherintelamon244]

That's not how last meals work, but okay.

[@arkayoarkayo4739]

"This elusive sandwich comes out once a year". Too funny.

[@Blundabus1337]

I'm not part of the cult, I don't watch and never watched any mcrib commercials, I hate mcdonalds most of the time. I had the mcrib one day because I was dieting and, ironically enough, the calories for it isn't terrible. I immediately fell in love with it. I don't know if you went to bad mcdonalds or have some weird taste buds, but the mcrib is absolutely delicious to me, and incredibly addicting. The process the McRib goes through might be disgusting, but the flavor, oh the flavor. . . I eat 4 at once every time it comes out. I can eat 5, but that makes me sick afterwards.

[@ClownTown15000]

I love the McRib. Its delicious. I get 2-3 every time they come out. Great sandwich.