The NEW height of car coating luxury | KAMIKAZE Zipang 2.0 Review

If you have been looking for a coating with peak water beading characteristics, unmatched gloss, and long-lasting self-cleaning ability... You can stop now. KAMIKAZE-Collection has updated Zipang 2.0 to be even better and easier to apply than before. What makes it the ultimate ceramic coating in our arsenal for VIP clients? Join Todd today to find out in this KAMIKAZE Zipang 2.0 review!
Products Featured:
Zipang 2.0: www.esotericcarcare.com/kamik...
ISM 3.0: www.esotericcarcare.com/kamik...
Miyabi: www.esotericcarcare.com/kamik...
Autofiber coating applicator: www.esotericcarcare.com/autof...
Pipettes: www.esotericcarcare.com/esote...
Edgeless 350 microfiber: www.esotericcarcare.com/the-r...
Edgeless 300 Microfiber: www.esotericcarcare.com/the-r...
Prep: www.esotericcarcare.com/gyeon...
Gloves: www.esotericcarcare.com/get-a...
Cosmic Spritz: www.esotericcarcare.com/polis...
Overcoat: www.esotericcarcare.com/kamik...
ESOTERIC Products
www.esotericcarcare.com
Facebook and Instagram: @EsotericDetail, @EsotericProducts
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[@Esotericdetail]

If you're looking for more detailed information on how to be better at paint correction and ceramic coating, then check out our new ONLINE training at: www.esotericdetail.com/education

[@user-yb2tp4qf1r]

I just love the honesty of ESOTERIC about the product they sell, you get a real picture of what you are going to get.

[@AMP8424]

Love these videos. Simple and straightforward, packed with tips and advice and most importantly, product use and demonstration. What more could anyone ask for?! Thanks Todd!

[@joewright9784]

Man, some people just don’t get it. A lot of “you could just” or “over priced”. These are the same people that buy cheap tires “well it’s just a tire” then complain they suck. If you want to wipe your car down with “quick detailer” every time you wash, then go ahead. That’s good enough for some. Other wants prolonged good looks with ease of use. I’ve used Kamikaze, Gyeon, 22PLE, Gtechniq, Cquartz, coatings and about every sealant out there. Each one weather cheaper or the most expensive has maintenance. Cquartz UK for the price and being used on a work truck outside 24/7 and lots of miles impressed me. Still didn’t last forever, make the truck scratch proof, needed maintained, and ultimately polished and a new coating applied like any coating would need. But Kamikaze time and again has proven why it’s worth the price. My ex, we would Lease her a new car, it would get Miyabi/ISM and maintained regularly and when it was ready to turn in after 2-3 years it still looked great after about 10-12k miles per year. Get a new car and repeat. Currently my fiancé, her car, same combo and she drives a lot, and after 28k miles in 15 months needs a little touch up but everyone still compliments how “shiny” her white car is. Kamikaze has never over-hyped like a few brands and their “10 layer lifetime coating” like Ceramic Pro (every year it gets a fresh layer BTW), I’ve followed Esoteric’s advice since coatings came to the US from paint correction to “how to” for an LSP etc, and you get what you pay for. Bunch of folks commenting should stick to Turtle wax Ice “ceramic” or some Nufinish and the all in one wheel cleaner and tire shine foam pep boys specials.

[@joewright9784]

BTW Todd, suggestion for my new black Rubicon unlimited diesel. Debating Zipang 2.0 or ISM 3.0 with Miyabi base for the paint(it’ll get all Kamikaze or Gyeon for everything else inside and out). Non metallic black, non daily driver, primarily nice day driving but will probably see some NE Ohio snow and salt occasionally. Prior to coating, it will get full prep wash/decon and Perfect Finish with ultra fine pad, and PPF on high impact or likely to touch areas. Thoughts? Also for the hardtop, it isn’t painted to match, standard black top, textured low gloss fiberglass I believe. Suggestions? Thanks

[@Howie3]

Thanks for uploading this Todd. Great videos and products. This channel is the Rolex of Detailing in the states. Keep up the great work.

[@Esotericdetail]

As a big fan of Rolex and what the brand represents, we take that as a huge compliment. Thank you for watching!

[@andrebassick4360]

Thank you, Todd, for explaining this so well.

[@stevepierce3509]

Love your honesty and the products of KAMIKAZE from here in the Top End of Australia where the Environment is harsh and unforgiving day in day out. I have on my Toyota Landcruiser 79 Series KAMIKAZE MIYABI coating and its as good as the day it was applied 8 years on. But also I take care and look after the paintwork as it should be. So many people think , Oh I have a coating now, I don't have to worry ! That's simply not the case. Well done and follow your footage on all the KAMIKAZE range. Its by far leaps and bounds the best product on the Market. Well Done. Keep it up,

[@SmokeUpDatCrack]

I just applied this today. Hands down the easiest coating I have ever worked with. Applied one panel, then wiped the previous panel, rinse and repeated. Wipes clean very easy. I'd say this is way easier to install then other certified only coatings in the past. It's definitely a go-to even if it's the first time applying a coating. Did an eclipse cross, microfiber applicator, which uses a bit more than suedes. I was left with about 1/3 of the bottle, enough to easily do a car with.

[@Esotericdetail]

Thanks for sharing

[@no_lft_shft]

Looking forward to it. Innovation is an amazing thing

[@Spirited282]

The more i see your videos the more interested i get. My car has a Pro coat applied but maybe in a few years..

[@avisliberis]

The video quality is just *chef's kiss*.

[@Esotericdetail]

That's all Wes!

[@avisliberis]

@@Esotericdetail God bless Wes!

[@aounsflock2071]

Awesome review. I have a question. i got gyeon infinity base installed a month ago but now i want kamikaze zipang. should i do miyabi zipang combo or zipang alone will be enough. should i go with sandwich combo or just miyabi base and zipang top.will i get better looks with zipang than geon? i have a black sportage

[@kyleltg]

Hey, Todd. Prior to applying Zipang on a DD Model 3, is Gyeon Primer alone ideal or should I ALSO do Gyeon Polish? I don’t mind the work, just want to know what’s recommended. Best detailing channel on YT!

[@Esotericdetail]

If you need to polish, then just use a straight polish, followed by a thorough Prep wipe to remove any remnants. Don't use any "primer" with it.

[@BadTrainDriver1]

Can't wait for this to be applied to my 2022 Toyota Tundra Capstone that's being dropped off on Monday! Esoteric is #1!!

[@Esotericdetail]

Cool color indeed!! Thanks as always.

[@ianroche5807]

Porsche Cayenne coming in August 1 for “Zipang” Esoteric is simply the best!!

[@tyarnold4088]

Great video once again. Nice car too. Lol.

[@Esotericdetail]

Thank you. Yes, not a bad prop for the video, right?!

[@tyarnold4088]

@@Esotericdetail it makes the videos even better.

[@sidy1611]

Great video , would you recommend this on ppf .

[@Esotericdetail]

You could, although it wouldn't bond as well as their Surface Film Coat.

[@tmcternan47]

Todd, I just took delivery of a new C8 Corvette Z06. After buying your Zipang 2.0 and Sonax Perfect Finish and yellow (fine) Rupes polishing pads, the paint on the car appears to be in exceptional condition. After being prepared to go through the decontamination and paint correction process, I'm unsure whether that's really necessary prior to applying the Zipang..... I don't mind doing the work, but I'm just not sure. Any suggestions?

[@immortalalhammadi]

Thanks Todd, really appreciate it. Couple of questions. Do I need to apply it in a closed environment (indoor) ? Does the 24 hours have to be in a closed environment (indoor) ?

[@Esotericdetail]

I wouldn't recommend applying outdoors, and yes...you want to keep it in an enclosed environment for 24 hours afterwards.

[@aounsflock2071]

excellent review. I am thinking about doing combo of all 4 coatings of kamikaze i.e miyabi, miyabi graphene, ism and zipang. What sequence should i go with? i am thinking about miyabi zipang ism miyabi graphene and then again zipang

[@Esotericdetail]

I wouldn't recommend that as you won't gain much (if anything), but it will cost you a lot more money and time.

[@aounsflock2071]

Hi i am thinking about doing miyabi 2.0 as a base coat and on top of that zipang 2.0 and on top of that miyabi graphene and then top it off with zipang 2.0. Isit a good idea? Also can i apply miyabi 2.0 and then zipang and then leave it for few days and then apply miyabi graphene and apply on top of that zipang?

[@derekperkins4141]

I ordered the Zipang and Miyabi 13 months ago It’s been stored in my home in a dark closet since then ( I started working away from home so I haven’t had time to correct the paint and apply the coating) Approximately how long will it remain good and what are some signs that they are not good anymore. They have never been opened

[@masanta]

Awesome video Todd. This really looks like a premium product. When I first got the detail bug I got sucked into Chemical Guys products and applied their Carbon Force ceramic coating about 2 months ago. How can I remove that coating so that I can apply Zipang 2.0?

[@sebster6031]

If it's a true ceramic product, machine polishing

[@masanta]

@@sebster6031 Machine polish with like a Sonax Perfect Finish or something with a heavier cut or ?

[@sebster6031]

@@masanta it's pretty hard without knowing all the variables, some coatings dissapear with a finish and some need compound. Easiest way is to do a small test spot I think. If you then wash your car you should notice the difference in water behaviour in that area.

[@Esotericdetail]

9 times out of 10 (at least), a solid single stage polish is all you need to prep the surface for a different coating.

[@tyarnold4088]

Like Todd said a simple 1 step is all you need. Easy.

[@Jon-KRS]

Excellent explanation of how and what any coating can and will do. My experience with customers regarding coating’s is if you do not prep and do proper maintenance then no use of applying a coating.

[@Esotericdetail]

Correct! You have to have proper prep, and you most definitely need to maintain it properly!

[@visker81]

What im wondering is ( serious question ) if you need to maintain it what is the difference to using Sonax Ceramic QuickDetailer in the same intervals? Would be the same result but alot less work and cheaper?

[@Jon-KRS]

For me A good wash at least every 2 weeks is necessary. I have heard people using a Quick Detailer or a waterless wash works. Whatever your comfortable doing is best in my opinion.

[@arapaimagold8088]

@Jon Well people said that main problem with coating is silica scale. But no, it also happen with waxes and sealants. In the past I do little experiment with polishing off the coating from 1 side of my car, and waxing it many waxes including Crystal Rock. And same thing is happened even on non coating LSP. So it's still the same recipe, properly filtered and deionized water, shampoo that didn't leave any residue, drying towel that can completely dry the surface. And final wipe with anything that (preferably) didn't leave anything on the surface. My preferred QD is Megs Final Inspection. Tried FK425 in the past and it kills the safe cleaning properties.

[@Esotericdetail]

@@Jon-KRS Quick detailers or waterless wash are not recommended for coated cars. This has been discussed ad nauseam.

[@krottkd]

I've been hoping Esoteric would finish with a Zipang video! Any chance you can do an update describing Zipang's self-healing properties? Is this recommended for DIY'ers to do? --Country mouse from May 2022 Academy

[@Esotericdetail]

Hey Country Mouse...great to hear from you! While it does have some self-healing properties, we typically don't market it much because many people will only hear "self-healing", and therefore expect it to be bullet-proof! This coating is only available through a certified detailer program in the rest of the world, however here in the USA we make it available to everyone because it is so easy to work with.

[@krottkd]

Thanks Todd!

[@sweetness_5772]

Todd, do you have a video showing from start to finish on prepping the surface of the car before using the Kamikaze ceramic coating.

[@Esotericdetail]

We do not. If polishing, then wash, iron, clay, polish, Gyeon Prep, then apply. If not polishing, then wash, iron, Gyeon Prep, then apply.

[@waxmanvids5015]

Hey Todd how long should you wait to Coat a vehicle from the time it is built at the factory? A couple coworkers have a Bronco and F150 being delivered to them soon and I'm going to coat them with MOHS EVO. (I've heard 30-45 days)

[@Esotericdetail]

No need to wait...coat them right away.

[@DB-Lackaufbereitung]

Thank you for the video. As one of a few Kamikaze Certified Detailers, here in Germany, I have the pleasure of applying Zipang 2.0 tomorrow. Is it expensive? Yes! Is it exclusive? Yes! Is it for everyone? No!

[@Esotericdetail]

Correct. Some customers want Miyabi, while others want Zipang. You have to have different solutions for different types (and budgets) of customers.

[@rodstawaa]

100%

[@aounsflock2071]

hi there can you help mev with a query regarding kamikaze coating combos

[@aounsflock2071]

I am thinking about doing combo of all 4 coatings of kamikaze i.e miyabi, miyabi graphene, ism and zipang. What sequence should i go with? i am thinking about miyabi zipang ism miyabi graphene and then again zipang

[@customcarcare5919]

Hi Todd, so how does Enrei and Miyabi Graphene Pro compare to the new Zipang 2.0?

[@Esotericdetail]

They pretty much stopped making Enrei, and any Miyabi version will always be a step down from Zipang.

[@tonythetonester5223]

Would you prefer this ceramic coating than anything else competitor out there? what are they?

[@kyleltg]

Is Zipang sufficient for a glass coating or is it worth it to use something like Gyeon Quick View, NV Nova Glass, etc.? Same question for wheels and tires. Thanks!

[@Esotericdetail]

It is for paint and plastic only. Use windshield coating for glass, and use wheel coating (Stance) for wheels.

[@kyleltg]

How does this compare to Gyeon Syncro EVO? Would you recommend this or Syncro for a new, blue Model 3 daily driver? I’m using all Gyeon products for everything else. Thanks, great video!

[@arapaimagold8088]

Syncro Evo is comparable to Kamikaze Miyabi.

[@Esotericdetail]

While the Syncro is a fantastic coating, Zipang is at a different level. Given that it's a DD, and you're using all other Gyeon products, the Syncro would probably be a great option for you.

[@kyleltg]

@@Esotericdetail Too late, been watching your Kamikaze videos and you’ve convinced me to switch! Thanks! Lol.

[@toddsherman673]

I recently purchased two kits…one Myabi and one ISM. I only received short nap towels in both kits yet I noticed on your videos you recommend a short followed by a long nap. Can you clarify please?

[@Esotericdetail]

The short naps work just fine...but our preferred method is short followed by long.

[@bryanpieper2333]

Hi Todd. My bottles of Miyabi and Zipang will be arriving in the next few days. After applying both, how long will I want to wait before using a topper such as Cosmic Spritz to prevent any type of water spotting issues?

[@Esotericdetail]

You could do it within a few hours...

[@tyarnold4088]

Cosmic Spritz is amazing. I have used it on several cars for a couple years. By far the best topper I have used.

[@Esotericdetail]

@@tyarnold4088 Glad you feel the same way!

[@DrB_CU]

Ease of use of ISM vs Zipang? I've experience with 1.0 and 2.0, not the new 3.0 ISM yet. I tend to think the ISM goes on "thick" and only likes straight lines, and its a bit of a pain in the ass to work with. My 2019 vette has Miyabi x2 + ISM2 and is 3+ years old, holding up very well, but I'm thinking of redoing the nose due to road wear & tear. Debating Zipang vs ISM3 when I do that job.

[@Esotericdetail]

They're both pretty similar as ISM is a lot "thinner" now that it was with 1.0. 2.0 was a PITA. Apply in straight lines, but remove in small circles. I hope this helps.

[@kyleltg]

Is 2 layers of Zipang 2.0 advisable? Didn't think so from the video, but the Esoteric website page references it.

[@Esotericdetail]

Just one layer of Zipang, or a base layer of Miyabi with a top layer of Zipang. Thanks.

[@jackdawson3983]

So, based on your comments about Zipang, I have Miyabi and ISM that are about 2 years old and the bottles have been opened. Are you saying that it has gone bad and i should not use it? Or that I can still use it, but it might not be as expected to use?

[@Esotericdetail]

They are no good. You might get a few months after opening at the max.

[@Aaron-yn4bk]

Great video! As an ongoing maintenance step, can you apply P&S Bead Maker on top f this or any ceramic coating from time-to-time?

[@Esotericdetail]

For a coating of this level, I would stick with either Kamikaze Overcoat or Polishangel Cosmic Spritz for best results!

[@Aaron-yn4bk]

@@Esotericdetail That makes sense. Kamikaze is a bit pricey for me. I'm going with Gyeon Mohs for my first DIY application.

[@Esotericdetail]

@@Aaron-yn4bk Good choice!

[@christianjohnson3205]

Could I use Gyeon Bathe+ every month or so to maintenance the coating? Also, could I use Gyeon ceramic detailer on them?

[@Esotericdetail]

You could, but I wouldn't recommend it. With a product like this, you'd want to just use Overcoat by Kamikaze Collection (new video hitting in a few days!)

[@Klesk4000]

can this be used on plastic and trim like ISM 3.0?

[@Esotericdetail]

Yes it can.

[@LuSt4boost]

What do you do to keep your car looking clean between washes…Lets say the 1, 2, or 3 days after the wash?

[@Esotericdetail]

You don't! kzbin.info/www/bejne/nHKZqGijoayNqKs

[@AlexLopez-gc8hg]

Im sure the answer is yes but figured i would ask. Is this okay to use on plastic trim or would you recommend a designated trim product?

[@arapaimagold8088]

That will be the most expensive trim coating in the world. Stick with Gtechniq for a good trim coating.

[@Esotericdetail]

If you're applying it to the rest of the body, then yes, use it on the trim that as well since it works well on both. Otherwise, if you're looking for a dedicated trim coating, check out Gyeon Trim. www.esotericcarcare.com/gyeon-q2-trim/

[@handymadness]

I'm getting my wife a new Aviator. Daily driver. I maintain it. If I did Zipang, it would only be one coat and that's it for 3 years with proper maintenance/overcoat? And with ISM is it multi layer or only one layer. I drive a Honda Odyssey so caring for both cars plus my medical practice, plus two little kids creates time crunches so I'm really looking for durability and ease of maintenance long term. Thanks Todd.

[@Esotericdetail]

Both coatings are one layer. If you wanted a little more durability, you can put down a layer of Miyabi first before either ISM or Zipang. Then basic maintenance, use of Overcoat every now and then, a deep cleaning with Gyeon Iron once or twice a year, and you should be good to go! Whichever way you go, I'd recommend putting the same coating on both vehicles otherwise you'll have a lot leftover / wasted if you do Zipang on one and ISM on the other.

[@handymadness]

@@Esotericdetail Got it. One layer only is very appealing for sure. My minivan has UK 3.0 on it from June 2020 so it's due for a refresh anyway. I'll keep that in mind to get both done in a weekend if I can. I'm not interested in layering. I'm only interested in long term durability and ease of maintenance. Her model x is fully wrapped so that makes maintenance pretty easy. Not wrapping the aviator. Thanks again.

[@aounsflock2071]

Hi i did a miyabi sandwich today with zipang. i have ism 3.0 aswell i asked kamikaze about the sequence and they suggested i apply ism only on lower parts of my car as it has greater chemical resistance. can i apply ism on whole car?

[@Esotericdetail]

Perhaps? Applying ISM on top of Zipang is not something we have done / would do, so I can't speak on how well they would work together.

[@aounsflock2071]

@@Esotericdetail after miyabi sandwich i am thinking about doing miyabi on top of zipang and then ism on top of that and then again miyani and finally a coat of zipangb( same car) to meet compatibility requirements. What do you think?!

[@ralphlauren6094]

Is there any reason why the recommendation now is miyabi + zipang instead of zipang + miyabi + zipang?

[@Esotericdetail]

Different formulations...

[@nikhileshkumar3807]

Could I apply it on ppf?

[@PixelVogue]

any coating should be fine if the ppf is half decent

[@Esotericdetail]

Yes you can.

[@MikeMinervini]

Just curious, why doesnt 2 coats of Zipang work over itself, why is it better over myabi?

[@Esotericdetail]

It will reject itself!

[@MikeMinervini]

@@Esotericdetail wow very interesting! Wonder why that is. Good to know thanks!

[@larrysing]

The only detailer I know who tells people not to use quick detailers on top of coatings. Going against the grain! :)

[@Esotericdetail]

Because we're the ones who aren't simply regurgitating the same stuff they've heard from other people, or that they've read on the back of the bottle...

[@larrysing]

@@Esotericdetail Isn’t applying Overcoat to a dry car the same thing as using it as a quick detailer?

[@Esotericdetail]

@@larrysing No. Apples / Oranges

[@vrsspecialists]

Isn’t an Enrei a top dog ? 🐕

[@Esotericdetail]

It isn't available here in the U.S.

[@rodstawaa]

Any particular reason for this Todd?

[@jamesreese8196]

zipang vs mohs?

[@Esotericdetail]

You have to break down all of your wants and needs to make that decision. It's rare to be able to simply say "x" or "y" is "better". Please be sure to watch our comparison video of Mohs and Pure to get a better idea of all of the criteria you need to consider before deciding on a coating.

[@just.a.simplejoe]

Love your videos, always....but I just couldn't justify this to my customers when most detailers in our area have had proven results and significant cost savings with using something like Adam's Graphene Advanced. It just out paces things like this and our customers are already paying a pretty penny for everything. That said, why do you guys still use boutique coatings like this - beyond it looking fancy and costing a premium??

[@sebster6031]

Because they have the customers willing to pay for it

[@just.a.simplejoe]

@@sebster6031 hahaha....I know I'm trying to be nice and ask why to em, you know what I mean. It makes almost no sense - I've had customers laugh when we offer a 2 year coatings/boutique items and they aren't dumb, they can educate themselves pretty well nowadays. We agree they're much longer lasting and cost effective coats so we made changes 👍🏽

[@arapaimagold8088]

Well there's Miyabi Graphene with much less price tag.

[@Esotericdetail]

You're getting pulled into the infamous "5+ year" marketing of lesser expensive coatings. The effective life of most coatings are only going to be a few years. At that time, they're no longer providing the great looks and self-cleaning properties that they are designed for. And to think that the car is still going to look great that far down the road without scuffs, scrapes, bumps, or bruises is wishful thinking. Most coated cars will need to be polished after a couple of years regardless of whether they are still effective. We chose to educate our customers on the realities of coatings that we have found with using them for over a decade; not based on a company's marketing pitch. Your customers should be coming to you as the experts in the field, and you educate them accordingly. If somebody comes in to say that "x" company provides a 10 year warranty for only $x dollars, then you should be able to educate them on why they are not comparing apples to apples.

[@Esotericdetail]

@@just.a.simplejoe Educate themselves from what? Marketing information from the companies? From people on KZbin who have only been working on cars for a few years? You as the detailer need to be the expert, and if you are, then your customers will go with what you recommend.

[@1stfrompuertorico568]

1st

[@nicorallysport]

Not everything is necessarily true. I have on my focus RS mk2, 2 layers of CQuartz lite, 1 layer of gliss v2. And 7 days later for fun I tested toppers on a certain panel to see. The products in question: meguiar's ultimate quik detailer (new formula), meguiar's hybrid ceramic detailer and meguiar's M799 pro hybrid ceramic sealant. I let it harden for 12 hours, and did a hydrophobic test. And this in no way affected the hydrophobic effect! Neither did the look, it even added a little pop to the shine. The one that impressed me the most and the M799 which even enhanced the hydrophobic effect! Even the simple ultimate quik detailer impressed me because the beading was still impressive. There are even some polymer products that excel as toppers. On another vehicle on which I had tested a cheap coating (fantastic xml ceramic & Graphene Coating) whose hydrophobic effect is not its strong point, it rather does an excellent 50% beading 50% sheeting , and always for me have fun on 2 panels I put meguiar's ultimate fast finish and the other meguiar's paint protect 365. To my surprise, the hydrophobic effect had changed to a superb water-repellent effect!. Yet alone, fast finish & paint protect are also products that are more sheeting than beading!. I found that interesting

[@Esotericdetail]

If you're putting an inferior product on top of a coating, then you're reducing the effectiveness of the coating. Period. And if you're putting a cheap product on top of good coatings, and it increases the looks, then perhaps the coating(s) need to be upgraded. If you personally wish to put quick detailers on coatings, then that's fine. But it's not something that we would ever do for our customers, or recommend to others.

[@gimaru1]

Ah, another $300+ product that needs maintenance every month or every other month. Might as well use turtle wax or some inexpensive product to spray it on every month or every wash;)

[@Esotericdetail]

With that logic, why would anyone buy a $15K Rolex when a $50 Timex does just as good at telling time? There are products / options at every price point for every type of customer depending on their wants and needs. Once you wash a car coated in Zipang, you quickly realize why it's a premium product.

[@arapaimagold8088]

@gimaru1 Man, all you need is nothing more than "proper" water for washing, shampoo, washmitt & drying towel, final wipe product. It's the standard for almost 30 years since Megs invented the 5 cycles.

[@obsessedcloset2638]

The whole new coating thing is getting really boring.

[@Esotericdetail]

Not sure I follow? So you're not into products or companies moving their technologies forward? Perhaps Chevrolet should have stayed with the C4? Good product manufacturers continually evolve their products after years of in-field testing to make them better. Most of the time it's not because previous products were bad, but after having them used in real-world environments, they find ways to tweak formulas to provide benefits or improvements that the customers are asking for.