The NEW Way To OPTIMIZE Facebook Ad Campaigns After iOS 14

Want to know how to optimize Facebook ad campaigns after iOS 14?
The iOS 14 changes to Facebook ads have been significant and you need to change how you optimize Facebook ads as a result.
In this video, I walk you through my three-step process for optimizing Facebook ad campaigns...
And how that process has changed because of iOS 14.
Optimizing Facebook ads is a crucial skill for Facebook advertisers...
We spend much more time as a Facebook ads agency assessing and optimizing Facebook ads than creating them in the first place.
Continuous optimization is where the best Facebook ad results come from.
#optimizefacebookads #facebookadoptimization #facebookads
OTHER RESOURCES
Facebook Ads Over Reporting Results?! Here's the FIX...
• Facebook Ads Over Repo...
How To Adjust Facebook Ads Targeting For iOS 14
• How To Adjust Facebook...
AUDIENCE INSIGHTS Has Gone! Find Facebook Targeting Options This Way Instead...
• Facebook AUDIENCE INSI...
CBO vs ABO? Facebook Campaign Budget Optimization or Ad Set Budget Optimization?
• CBO vs ABO? Facebook C...
Facebook Ad Account Refresh After iOS 14
• Facebook Ad Account Re...
How To ANALYZE Facebook Ad Results The RIGHT Way!
• How To ANALYZE Faceboo...
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You can find out more here: / @benheath
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FREE WEBINAR: You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarjam.com/register...
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If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
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FREE Facebook Ads Webinar:
The ONE Facebook Ads Technique That Will Supercharge Your RESULTS!
Watch it here: event.webinarjam.com/channel/...

[@deanwhiten9616]

Hi Ben, great video as always. Can I check, you mention optimising ads and ad sets in this video. In which order would you typically optimise? 1. Identify under performing ads, turning off those ads that are underperforming, leaving the ad set running with only those ads that are higher performers? Or 2. identify the under performing ad set, turning off the entire ad set without optimising underlying ads? 3. A combination of both At the moment I tend to check the ad set data for outliers first, then flick to the corresponding ads to see if any of the ads are clearly contributing to underperformance. If they are, i turn off the failing ads but leave the ad set running? If all ads are failing within ad set I’ll turn off the entire ad set. Would welcome your views if possible. Thanks in advance. Dean

[@BenHeath]

Thanks Dean :) Most of the time we will go with option 2 - sometimes we'll optimise both at the same time if the differences are obvious.

[@rounibabik9360]

Thank you for a great video. I wonder however, if you don't have any data on cost per purchase for some of the ad sets, would you turn them of and only have the the ad sets generation a cost per purchase?

[@dragon74388]

always on top , go on

[@user-vz3tc4be9b]

Thank you for this helpful video. You are awesome as always! I have a question here. I wonder what is the best time period for the comparison such as "last 14 days" and "last 30 days". Say, A ad set performed better than B ad set in last 14 days but B ad set performed better in last 30 days. This kind of result confused me always. I've been wondering about the best time period for a long time but have yet to get the best answer. I wonder what time period you use for the comparison. Hopefully, I can get an answer from you soon. Thank you so much!

[@maxtechmax]

This is great. Thanks Ben.

[@fencedinarea3597]

@ben heath I never feel like Facebook really recognizes all of my conversions. Is this normal?

[@joaoleite6851]

Ben start seeing your videos, just loving it :) learning a lot. Just a question if you see the cost per result relative, how do you define your max spend per result? If i dont know ithe cost per result, how can i define my cost per result goal? Thanks you

[@muratkarabulut5351]

Hi Ben, thanks for the great video. I have a question. I hope you can reply. I'm trying to optimize Facebook ads for my father. He is a doctor. But after the ios 14 updates, I have trouble reaching ios users. Could you please share your ideas for getting over this?

[@bandarusampathkumar807]

Hi Ben! Your videos really eye Opener And I would like to learn about AD Strategy(New Concept) in ADS Manager.Can you please do the video on that

[@sarachersoni8324]

This is the clearest video I've seen so far on this topic, truly a great one, thank you!

[@dianamantilla3358]

Hello Ben! Thank you so much for all these videos. They have been so helpful. I was wondering if I could add more lookalike or warm audiences like email subscribers, video viewers to campaigns that have been already running for a month? Or would you advise against it? I would really appreciate your help on this one 😊

[@berthinederuiter]

Hey Ben, thanks for this video! Very usefull. I was just wondering, what is the max of adsets you put under 1 campaign (if you have any?) Thanks in advance.

[@BenHeath]

You are very welcome - max of 5 live at any one time usually.

[@nickwetta4624]

Do you ever add new ads to an existing adset? Or if you're introducing new creative, do you always add it within a new adset?

[@jps214e]

Great video. I have two questions. 1) What if the cost per result of an ad set or ad is very low, but the volume of results is very low or even at zero? Do I still pause the more expensive ad sets or ads even though they are bringing in a significantly higher quantity of results? 2) I have a campaign I have been running for two weeks. It has 4 cold audiences and one warm audience. The warm audience has brought in zero results even though its ad spend is more than double the amount of my most expensive cold audience cost per result. Should I still keep the warm audience ad set running?

[@lucianogentile9586]

Your videos are great and very helpful. I’m trying to grow my online personal training business and these are are helping me get pst so many barriers, thank you!

[@AndreyRekun]

Ben thank you, Super useful video)

[@BenHeath]

Glad it was helpful!

[@Robert_10]

Can you do a video on how to track converstion with kpi or some tracking platform like bemob after ios14

[@ohalpin]

Great stuff as always Ben! Do you apply that 30% allowable performance margin to other elements? I know you’ve said before that it’s a good idea to keep 2x different types of creative (ex: video and carousel) if they perform similarly.

[@BenHeath]

Thanks a lot. Yes that's about right for a whole bunch of things :)

[@ohalpin]

@@BenHeath great, thanks :-)

[@juantorrealba7520]

Hi Ben, I hope you are very well. Thank you again for your videos which are very helpful. I have a question and I would like to have a very honest answer if it is within your hands. I see you are running email lead campaigns, is it the answer in order to get much more conversions instead of conversion campaigns? I ask you this because what we are basically doing is: I spend x sum of money minus sales then you are able to see whether it is profitable or not. Personally I have never run email lead campaigns but I have seen a couple of more people jumping to this tool. Is it worth the jump? Thank you so much for your help.

[@BenHeath]

Thanks Juan, Lead Gen campaigns will usually generate more leads than conversion campaigns yes. However the quality doesn't tend to be as good - that's the trade off.

[@SaintJay1]

very good video, reminding me how important and simple testing is, been running my agency without really doing it lol i know this will get me better results. Thank you

[@BenHeath]

Glad it was helpful!

[@johnbyk1841]

Hey Saint, are you open to quick chat? I want to run ads for my agency too so I have some questions if you got some experiences. Please drop your ig address here and I will contact you. Best wishes,

[@TheLove99999]

Thanks again, Ben!

[@BenHeath]

My pleasure!

[@YoutubeDa1ly]

Hi Ben thanks for all the videos. Is it okay to run 6 ads per adset or is that too much. Would it be better to wait for one or two to do worse and then swap them out for new ones. Thanks

[@BenHeath]

Yes I'd say that's a bit too much. We usually don't go above 4 live at any one time.

[@nikovelikov]

hey Ben, do you use 3rd party tracking software to track sales? If yes, what do you use?

[@BenHeath]

It completely depends on the client and their set up - it could be Shopify data, GA, CRMs, etc.

[@antaheen]

Thanks, Ben for the content!! Can you please make a video for FB ad testing with a low budget?

[@BenHeath]

You are very welcome - my testing videos apply to low budgets :)

[@dolorous933]

Hey Ben, would you suggest using brand awareness or reach campaigns for a fairly new E-Commerce brand that sells artwork and clothing or would you just go straight for conversions out of the gate? I only have about 60 purchases in the past year since starting.

[@tasarm4939]

thats a great question ı hope he will reply it

[@dolorous933]

@@tasarm4939 me too I’m curious since conversions usually work if you’ve already got an established business but I’m unsure if they’ll work if you are a new business starting out

[@BenHeath]

Great question and I'd go straight for conversions :)

[@simonb-a7899]

Hey Ben, I am only getting about 1-3 sales every month, would conversions or traffic perform better in my case... ? Is conversions even worth it with so little sales or how do i go about it?

[@BenHeath]

Hi Simon, I would still expect conversions to deliver better results but I would test traffic in your situation.

[@janjaworsky8804]

Hi Ben, Your content that guides us to keep one interest per adset so we know which interest is doing better relative to others makes sense. Can you advise on the following: In the case where an interest group like Shopping and Fashion which includes a subinterest Fashion Accessories which has subinterests including Jewelry, Handbags, Sunglasses and Dresses -- which level of category would you recommend using? Testing historically seems to indicate Jewelry is best but wondering if staying at the higher level and letting Facebook work with the bigger audience is better based on what is going on with targeting now.

[@BenHeath]

Hi Jan, I'd separate out at the sub interest level provided those audiences are large enough.

[@sujitg31]

Thanks Ben. much needed video at this time of hour

[@BenHeath]

Happy to help!

[@user-qe2qz9nb9y]

Thanks a lot for clear explanation of this strategy. One question. You said that cost per conversion - is the only metric that matters when we assess ad set efficiency. But if I have sale funnel with webinar at which product is sold - could it be that the lowest cost per conversion for webinar registration may not be necessarily the best performers who will buy product at webinar? What do you recommend for such more complex funnels?

[@BenHeath]

You are very welcome :) In that scenario I'd use the same decision making process but center it around cost per registration. It may not be perfect, but I think that's the best option :)

[@assemhussein2529]

I was doing exactly what you've just said but at the Ad sets level only, should I start optimizing at the ad level too?. the campaign won't go back to the learning phase if I optimized at the ad level?

[@BenHeath]

Yes I'd certainly do so at the ad level as well. You may go back into the learning phase but it is more than worth it to have better performing ads running.

[@theinquirer5740]

subscribed after watching like 20 videos; you're killing it man. I noticed you don't use aggregated events in your pixel setup and in your new strategy after the iOS update. I thought that was the solution? Any help would be appreciated.

[@adverdentalyt]

Do you edit them? Or just turned off and run new ones?

[@BenHeath]

I prefer to turn off and run new ones.

[@scientifik5931]

Bit off topic from the video Ben, but do you use the dynamic ads function or just create different versions manually?

[@BenHeath]

I prefer to do so manually :)

[@valentinomarshal9496]

Hi Ben, thanks for a great video, much appreciated I have 2 questions though; 1- can we track who is visiting our business page, if yes how can we do that? 2- what does it exactly mean and how it works when you see on the top of a post description 'Joe Smith is with Jane Smith', what does this exactly mean? are these 2 in presence of each other, or how does it work, and what good is it for? can you please explain, thanks

[@BenHeath]

Hi Valentino, Thanks a lot. 1) You can't identify those people, but you can create a custom audience from them and target them with ads. This video has more info: kzbin.info/www/bejne/h3qtYmiqgbWHb6M 2) I'm not sure on the context you are asking here. It could be a check in to a location?

[@naqashzafar2476]

Thank you for the knowledge Ben

[@BenHeath]

Yep that's what I would do :) Yes that is exactly what we would do.

[@naqashzafar2476]

@@BenHeath Thanks Ben. ♥️

[@VISHNUSAD]

@ben heath, Do you go for CBO or ABO on this strategy?

[@AncientHunter]

hey Ben, amazing content, been subbed for years. I have a question, how come when you run multiple adsets it seems the reach/impressions always seems to be lopsided? like some ad sets will get 10K impressions while others will get say less than 3K... all under the same budget. Is this normal?

[@BenHeath]

Awesome :) Yes that happens often. Facebook is trying to put more budget into the elements that it thinks is going to deliver the best results.

[@EEC8680]

Do you have CBO turned on or off in this example campaign? Does CBO change anything in regards to optimizing the campaign?

[@BenHeath]

On usually :) and not the process remains the same.

[@charmimaraj8298]

Great Video Ben. I noticed that I no longer see Cost Per Result. Some of my older Ads do but not the new ones. My strategy is conversion and having the audience to click on my landing page to subscribe. Any advice?

[@BenHeath]

Hmmm that's odd - we can see it in all our ad accounts.

[@cleggar]

Also, if I'm used to getting a 4 x ROAS, should I accept a 3 x ROAS (or maybe even lower) on the assumption Facebook is underreporting?

[@BenHeath]

I would try to verify with external data and then workout a discrepancy rate you can use to factor in to your results.

[@edforrester1927]

Hi Ben, what about when an ad is performing really well in one ad set but not another? Give the poor performer a little longer to see if CPA comes down to match the better performer?

[@BenHeath]

Hi Ed, I'm not opposed to optimizing the ads in different ad sets differently. We'll often run ads A,C,D in one ad set and B,D,E in another ad set for example.

[@GK-pc6dp]

Hey Ben, would you create more campaigns, maybe if the objective are different, so you would create another campaign. What would you do, or you would just stay at one campaign per account?

[@BenHeath]

I like to use one campaign per product range if you are using the Direct To Offer strategy.

[@shubh.singhai]

Hello I have a question, do I need to Set the CPC Goal or I'll let Facebook to decide the best CPC?

[@BenHeath]

I normally wouldn't set it.

[@shubh.singhai]

@@BenHeath Thanks :)

[@millrgenuine]

How do we identify underperforming ads in the same ad set if FB is massively underperforming conversions?

[@BenHeath]

Relative performance - which one has the higher cost per conversion - that one is underperforming relative to the others.

[@thecocolee]

Hey Ben quick question! Are you basing the decision to turn off ad sets on data from the prior week? Wondering because I have ad sets that performed well 2-4+ weeks ago, but not 1-2 weeks ago. Of course ad sets need to change, but just curious if you're mostly looking at week-to-week data versus historical

[@BenHeath]

We'd usually look at lifetime but if you're comparing ads that have been running for a very different length of time then we will consider other timeframes - there's no set rule as it really depends on how long things have been running for.

[@thecocolee]

@@BenHeath Thanks man, that helps with that!

[@Tobiasgronbek]

Quick Question Ben. How many ads do you have in the adsets? Because some ads can do amazing work, and some will just take that overall performance down. In this video, is it an ABO or CBO campaign? Im scared of introducing new adsets in the CBO campaign just for it to go back in the learning phase. Looking forward hearing from you!

[@BenHeath]

Hi Tobias, I'd check this out for more info on that: kzbin.info/www/bejne/inO2pquIlLaUb5I

[@Tobiasgronbek]

@@BenHeath Hey again Ben I couldnt seem find the asnwer in the video. Is it possible for you to give me an answer here in the comments? I would really love to get a specific answer on the two questions and maybe hear why you have done what you have done. Thank you so much!

[@saakmarketing10]

You should only optimize in terms of ad sets? In some cases, maybe the ad sets is not performing as well as compared to others. But out of 4 ads in 1 ad might be doing well in particular under-performing ad set. Do you turn off it then?

[@BenHeath]

No you want to optimize all elements of your campaign, including ads and ad sets.

[@Inerize]

How do you know if an Ad is performing badly if there are not in separate AdSets? I feel that Facebook sometimes optimizes too early in terms of creatives and placement. What are your thoughts on this one?

[@BenHeath]

You can see the performance of each ad relative to the other ads in that ad set, and ads in other ad sets. Just look at your cost per conversion for that ad.

[@slavevvilislav3339]

is the budget similar for all of the ad sets?

[@BenHeath]

I usually use CBO :)

[@itaylubovich3509]

If I'm advertising only for iOS users how can I get the "relative numbers" like you said? The numbers are very confusing and making it hard to decide which ad set is good and which isn't...

[@BenHeath]

The same logic still applies - your ad sets are going to have a similar discrepancy rate so you can optimise based on what you see in your ad account.

[@wallstreet2062]

Ben can you go over the new facebook rollout where they are forcing advertisers to automatically use the detailed targeting expansion option with no way of opting out of it? Is narrowing down while targeting now useless and the only thing we can do is target broad and trust facebook to find our audience? I haven't really seen this being explained by anyone or acknowledged that much however in my opinion it seems like a major change that should be discussed more.

[@BenHeath]

I've got a video coming out on Monday about this :)

[@millrgenuine]

What’s the impact if we are using custom audiences? It seems FB is deliver the ad outside of custom audiences and billing for unqualified leads.

[@omarjesus9368]

Hey Ben, correct me if im wrong, but i think that optimizing by CPR is find at the ad set level. However, at the ad level, i think we should optimize by CTR and CPC, because if our ads attract more people there are more chances of making the conversion. What makes the conversion is not the ad, is a good match between the audience (ad set) and the landing page, the ads just need to sell the click. Being said that, keep a low CTR ad and turn off another with good CTR just because the conversion didn’t come from that one doesn’t make sense to me. What do you think?

[@BenHeath]

Hi Omar, I disagree - I think it's best to use CPR to optimise at the ad level as well. Clickbait style ads get a great CTR but often don't convert well. Conversions is what you want so why not go with the ads that get you the most conversions.

[@sweetrytch]

What does optimize mean and what’s the benefit from it? I really what to know, because I see ppl explaining how to optimize but doesn’t explain what optimize mean.

[@BenHeath]

Optimizing in this context is making adjustments to your Facebook ad campaigns to help improve performance.

[@MK-en9iu]

because of IOS14, many conversions are not been tracked by facebook. So how I can optimize the Ads if more 40% of my conversions not been tracked? At FB i have 15 Sales and on Shopify over 35. Thx and greetings from Germany.

[@BenHeath]

Hi Marius, it's a good question and one that I tried to address in this video - you use relative performance to optimize. Most likely all your ad sets or ads are underreporting by the same amount. That means you can still see which ads perform better than others. You can then pause the underperformers and repeat.

[@sujayblogs7081]

Dear sir please make video on pixel errors 🙏🙏

[@WaiKoH]

Hi Ben, I've been running ads for my small business. But my account has been restricted but I don't know what for. I've tried navigating around but there is no one I can raise this problem too. It doesn't allow me to resolve the problem as it keeps taking me back to the ad quality page. Have you come across this problem before? I've now been restricted for 3 months. The ad is perfectly fine too

[@BenHeath]

Hmmm that's odd - the only way to fix that will be get in touch with Facebook about it - as you say that's not always possible.

[@nabeelkhan2632]

Ben (or any other expert here), one more question! Why are we advised to change the campaign objective to something lower funnel e.g. Leads, Likes etc. when our Conversion campaign is not getting enough results or is not finishing its Learning phase? If I create a new Brand Awareness or Website Visit campaign (or change the existing one), and even this new campaign finishes its learning, it will be optimized for Brand Awareness or Website Visits, and not Conversions e.g. Purchases. Then what is the benefit of stopping the earlier Conversion campaign and starting a new low-funnel campaign when the data will not be optimized for Purchases? I am missing the link here.

[@BenHeath]

I completely agree with your logic Nabeel - I don't get the point in that. Yes you end up with an optimised campaign but it's optimised for the wrong thing. You are much better off with a partially optimised campaign that is trying to get you what you want.

[@nabeelkhan2632]

@@BenHeath so the lookalike audience of my Likes or Landing page campaign, or even Add to Cart campaign, will not be beneficial to my Purchase campaign?

[@berivanbatak2627]

One question doing this you explained doesn't make an overlap with the campaigns. they will compete against each other in the algorithm. This could cause bad results?

[@BenHeath]

I don't run into overlap issues when using CBO.

[@davide.barbieri]

Spot on topic! My doubt is about optimising campaigns based on data that have potentially been "compromised" by the iOS update. I understand it's relative data, but how can we be sure we are really optimising against the top performers? I see decrease in conversions of up to 50% while i know from analytics that there was no real drop in sales... :(

[@BenHeath]

Hi Davide, I think you have to accept that the data you receive is not perfect and you don't have any guarantees. That doesn't mean you can't move forward and make significant improvements to your campaigns. You can and have to use the data available to optimise. Potentially making a wrong decision here or there is not a big enough downside to not do so.

[@davide.barbieri]

@@BenHeath I understand, thanks a lot Ben. I find it incredible how FB ads lost their main competitive advantage (AI-optimized serving) so quickly!

[@AcesizOfficial]

Gems 💎

[@BenHeath]

Thank you :)

[@mattchipman1276]

My question is, when analyzing metrics on your ad sets, you suggest to introduce some others with new targeting and turning the underperformers off - BUT, introducing new ad sets will restart the learning process of the ad set and campaign, potentially compromising your other winning ad sets - is this not true? I thought it was commonly agreed upon that touching basically anything in your campaigns, will result in the campaign reentering the learning phase. Also, when you do these videos, are you talking about CBO's or ABO's? Would you please clarify in the start of your videos in the future? You are my favorite and most respected e-commerce mentor after doing e-com full time and it has enabled me to scale to 100k in 3 months. From watching all of the other popular e-comm mentors, I have learned to agree and believe you the most, by far. Great content, Ben! You are helping so many people achieve things they would never have thought of.

[@mattchipman1276]

also, how long do you suggest letting new campaigns run for high ticket products before turning ad sets off?

[@tasarm4939]

hello can you suggest me other great e-comm mentors ?

[@nabeelkhan2632]

introducing new ad set restarts learning for CBO campaigns only, ABO campaigns are not affected. @Matt Chipman

[@nabeelkhan2632]

If I have an existing successful campaign with Likes objectives, how can I use it for Purchase objective?

[@BenHeath]

You can publish that ads to your Page and then use existing post :)

[@nabeelkhan2632]

@@BenHeath Thanks for a prompt response. I didn't know that we can publish the ad to our page.

[@GianniBoi23]

I thought the Aggregated Event Measurement "work around" is supposed to allow you to still get data from iOS14+ users that opt-in. I understand we'll likely have no data from those that opt out, but aren't we n losing all data?

[@BenHeath]

Yes there are a lot of people pushing that but it's not the case. AEM helps but doesn't give you all that data. It's also not true that we don't receive any data from opted out iOS users - we do if they convert - just not the full story.

[@mutazghanem]

Is the warm audience for retargeting ??

[@BenHeath]

Yes that’s right :)

[@RDA8191]

You can see relative performance to identify weak performers, but you still need absolute performance to see how profitable you are. Maybe all of them aren't performing well enough, or maybe It appears that way, but one of them is actually doing quite well in absolute terms

[@BenHeath]

Yes that's true - but you should be able to work that out (with a reasonable degree of accuracy) using other data sources.

[@RDA8191]

@@BenHeath yeah, I suppose just going an extra layer deep (a little extra work) and you can work that out. Thanks for the videos and response, just stumbled on your channel. Right now my brand does 7 figures on Amazon and our website sales are much lower, but we haven't been doing any paid marketing at all. We'll still do about 20k a month on shopify just from social media following, but we're releasing a new product soon that I think will sell insanely well. I believe proper paid ads with our new product will take the shopify site into 7 figures basically overnight. Our KZbin and IG content is really top notch, so I'm looking to take that to paid video ads and start putting some money into marketing. Binge watching now

[@cleggar]

Have you found Christmas Sales have kicked in yet? I've started my Xmas ads 2 weeks earlier than last year, but they're performing really poorly, especially compared to last year. Is this me, my ads, the climate? Is there an easier answer haha?

[@BenHeath]

I think it's probably a bit early. We haven't started many yet. Won't be long though.

[@xgpalex28]

Just wanna say thanks for your content. I run a lot of campaigns and looking to always improve, and your content is spot on. Most of the stuff found on youtube these days are "gurus" talking Shopify nonsense. You replying to all of the comments is amazing too. Keep up the good work!

[@BenHeath]

Much appreciated!

[@nabeelkhan2632]

Ben, someone told me recently there is a Shopify app which reports iOS conversions correctly. Any info?

[@HamHamT]

F

[@wikibi500]

Addicted to Ben these days... morning water bottle with Ben

[@BenHeath]

Haha - glad to hear it :)

[@davideocameraglasses]

Does anyone know how to re-run a facebook campaign, without them forcing you to double the budget each time you run it? I run $20 budget each week and each time i re-run the campaign they want to double the campaign budget amount!

[@BenHeath]

Whenever you create a Facebook ad campaign, you have full control over the budget. Also, I'd recommend you use daily budgets.

[@davideocameraglasses]

@@BenHeath not really, if you create campaign and re-list it after it ends, it forces you to double your budget, you cant just add another $20 to it or any amount you feel like, but yes, i will only use daily budgets now on, and hope facebook doesnt force me to increase budget like they do for lifetime

[@chirachotsaengnak443]

I would like u to do Eng-subtiltle .it would be great :)

[@BenHeath]

Thanks for the feedback

[@user-ez6xb3rf3p]

What if one ad set has 90% of apple users and another 10%

[@hazakzarur8951]

I Think to take this video to the next level is better explaining this on the E-Commerce and not Leads ...

[@BenHeath]

Hi Hazak - the process is exactly the same.

[@hazakzarur8951]

@@BenHeath Ill take a look again. Thanks

[@wall-media]

Normally your content is great - this video took you 8 mins to explain how to identify low performing ads...

[@BenHeath]

Thanks for the feedback. I think you'd be surprised at how people don't know how to do that. I review ad accounts and get questions on this a whole bunch - so I thought it would be useful to explain this process