The ONLY Sales Strategy You Need to Know

Be sure to register for my free training on, "The 5-Step Formula to Closing More Deals without the Price Pushback, 'Think-It-Overs' or Ghosting" salesinsightsl...
1. Understand the Game Plan Selling DSP.
The only sales strategy you need to know is called the Game Plan Selling DSP, a powerful selling approach that I’ve developed over the years. It’s a cohesive sales strategy with three key legs to the stool:
1. Distinct
2. Systematic
3. Prospecting Playbook
First, we need to be distinct so that we’re perceived as being unlike the competition, or anyone else in sales. Next, we need to be systematic, following a repeatable, proven approach to selling.And finally we need to have a prospecting playbook-that list or set of prospecting activities that we follow on a regular basis to help us ultimately hit our sales goals.
2. Be distinct.
The first pillar of the DSP is Distinct. This is a relatively simple concept, but shockingly few salespeople follow this rule: As salespeople in today’s market, we absolutely must be the complete and total opposite of everyone else.This often makes me think of something my Dad used to tell me about business. He used to say, "Marc, if you want to be successful in sales and in business, what you want to do is identify where everyone else is marching. And once you know exactly where they're going, I want you to turn around and go the exact opposite way."
3. Be systematic.
Systematic is the second part of the Game Plan Selling DSP. This is about having a repeatable, proven system for selling. There are three key components to having a successful systematic approach to sales:
1. Connect. We need to connect with prospects on a level that goes deeper than what they’re expecting. This is one of the reasons that AI has a long way to go before it can catch up with real, human salespeople. As human beings, we have the ability to forge strong, deep connections with people so that they let their guards down and open up. Machines can’t do that (yet).
2. Disqualify. The next step to implementing a systematic sales strategy is to have a disqualification approach in place. You want to be routinely disqualifying prospects who aren’t a good fit-and you want to do this early on in the sales process.
3. Constant feedback presentation. This is the next piece to the puzzle of the systematic sales strategy you should use when you sell. Every single time you’re making a sale, you need to be using a constant feedback presentation.
4. Prospecting Playbook.The final component of the Game Plan Selling DSP sales strategy is your prospecting playbook. This is so important because most salespeople are going up and down, up and down with their sales month by month.
Some months are good, and so they get busy and they're not doing as much prospecting. As a result, business is slower the next month.
So, what are some of the best activities that we can do in order to drive those meetings? Asking for introductions is one of them. This means asking people in your network-prospects, clients, anyone that you know-for introductions to other people.If you need to, use the above as a script. It's so simple. It's so powerful. By asking for those introductions, you’re going to grow your business exponentially, in a way that leverages your existing network.
So, there you have it. There’s the only sales strategy you need to know. I want to hear from you. Which of these ideas did you find most useful? Be sure to share below in the comments section to get involved in the conversation.

[@SalesInsightsLab]

Be sure to register for my free training on, "The Formula to Closing More Deals without Price Pushback, 'Think-It-Overs' or Ghosting" salesinsightslab.com/training/

[@ChrisProutyVideos]

You are a KZbin phenomenon! From the shorter videos to longer ones, I always find your content uniquely impactful and informative. Thank you for creating such valuable video posts that help me learn about new things in life every day with gratitude

[@greengreen2115]

Hi Marc, I'm new to sales and still learning the ropes, been picking up a lot of golden nuggets from your videos. thank you so much for all the useful sales techniques and tips. greetings from the Philippines :)

[@jameschang2518]

Dear Mr. Marc Wayshak. “How have you been?” Very touched presentation and glad to hear from your happiness of being as a successful Salesperson. Many thanks, Kindest regards

[@delbinamarfo4085]

Hey Marc. Thank you very much for these golden tips. Been doing sales for a while now and I recently got an offer from a big company as a Horeca sales executive and I’m sorta finding it difficult to settle in and it’s giving me mini anxiety attacks but this video and the tips given is great. Thank you, will apply them and hope for the best results ☺️🙏🏾

[@Unpopularopinionbutitsok]

I feel like this guy is EXTREMELY UNDERRATED. I listen to your words and I implemented them and they work! Ohhh my god man how are you not famous?! This is straight 🔥

[@lawrencehon3828]

Hey Marc wayshak I've been studying you and I've just started my savings,everything I learnt from you improved my skills and my strategies,I'm saving to start my own business 2years from now,so thanx very much,and have a good day,

[@TaldeWalter]

Hei Marc! Everytime I need some tips to develop my sales presentations I just press play in your videos. It's really useful to me. Great job!

[@sarojsharma-yz6lj]

As a fresher, I enjoyed listening to u and got to learn something extremely important for my career. Thanks 👍

[@veApolo]

Hi Marc, I do have to say you shared gems of wisdom in such a simple and compelling way. Definitely, the only metric we should focus on as a sales person made a shift in my mindset. My respects and thanks for that!

[@justjames1111]

Another really helpful video Marc, and one of the things I like about your approach is when you say 'to help you crush your sales goals' not 'to crush your opposition' which is a refreshing change and a much more positive approach. Good job.

[@dudleycarsten398]

This is gold. Thank you, its very helpful. Now, can the 51 peopls who disliked this video please share why they dislike or dont agree with whats being said in this video, maybe theres something we who liked the video missed something?

[@drummermomcjs]

Thank you for this information. I will be employing this strategy for my business to gain new customers. The pandemic has hit us hard, but we are still standing, still plugging along. We are ready for a new season and look forward to growing our customer base this year. Once again, thank you for this most helpful information.

[@airplane1124]

I put that intro to use today and it was the perfect Segway into an easy conversion with clients. 👍 Thanks for that.

[@catherinecarr5343]

I’m in car sales and I really like a lot of what you have to say. And yes it does make sense!

[@beverlygilson4590]

Thank you I love the caption at the bottom. Makes his presentation clear.

[@mirhadiradi]

Thank you Mark, your videos and e-books are really helping our sales team.

[@naturabellezachill8599]

Tx Marc. All of the strategies you speak of make perfect sense !

[@romanmathias5238]

you nailed it all brother, i really appreciate taking my time and listen to you.

[@rajatparmar001]

All the information was so meaningful and helpful Thanks for DSP

[@jayvinpatel7252]

The way you explained to ask reference was awesome

[@ComputerHelpHawaii]

I've spent a long time and sales and yes I count being self-employed as being in sales. Your video had some really good ideas and I appreciate your time thank you.

[@tracydavis148]

This was Good ! Gotta Watch Again ! ⌚️

[@sakshirawat17]

This is lit. Thank you marc for sharing your incredible knowledge with us.❤

[@bable4027]

Thanks a million for sharing so great information in such a simple and amusing way. You're the best!

[@mikeoxgoode1532]

Aloha Marc. Thanks for the yard stick. Yes and old dog can learn new tricks . I need to switch as few words around . Thanks for giving me a raise .

[@franciscozarzuela8974]

Hey Marc! These tips have been really helpful for me as new in sales, being distinct was the one that I liked the most and will apply on my sales calls thanks!!

[@christojoseph1872]

Hi , great videos keep it going , actually you are providing great info which is very useful and I am working as a sales agent , I am currently making a good progress in work with your help , thank you so much .

[@jaze_ph]

Subscribed man! Thank you for this informational video. Stay safe Marc!

[@pauls1883]

I like the introductions not referrals tip 🤔

[@ic3formvp]

Thank you for the game plan and pointers, I love the tonal difference you suggested as well as the difference in word play, such as using the phrase "How have you been?".

[@Alex-v7k2k]

Really love point about 'how have you been?' , as being highly effective. Brilliant.

[@AndreDeFunKt]

Hi Mark, what is the best way to ask to talk to the person in charge?

[@AGL23]

I started off not wanting to watch this video. By the end of it, it's in my favourites and i'm commenting. THANKS! :)

[@theranasaini]

This is really valuable, Marc! Without the right strategy you could be effectively losing sales.

[@manavsingh7378]

Awesome! What resources should I watch on your channel? I'm a marketer. I have to sell my services (high ticket) to clients. Any content for me?

[@OhDeliciousTV]

Thank you for this wonderful idea you shared. I learn a lot❤️

[@abdulahadmalik337]

Your best advice was that “does that make sense” and the one which you said that “I don’t think you should do business with us but tell me what’s going on and I’ll tell you how our product is going to help you.”

[@ricrubeo1265]

That's a homer. Been listening to your videos for over a year, always find a pearl or 2.

[@Xeneon341]

Marc, do you have any content on door-to-door prospecting, for selling to residential homeowners? Thanks

[@mariamtvaliashvili9213]

That’s what I’m thinking to do , did it work for you ?

[@BChery]

How have you been! Worked for me!!

[@carinacovalcic7784]

How do I ask for referrals and introductions? ... without sounding needy 😅

[@ryan7348]

If you feel needy then you don't see the value in the service that you can offer a referral customer. You gotta believe your own bullshit

[@ericulric223]

Best empirical vetting tool: if Marc Wayshak's strategy worked well he would be more successfully prominent. He is not, therefore it is just another of several strategies. Not necessarily bad but not novel either.

[@tobrisearhawarien7162]

I loved the strategy where you use you customers as a tool for introduction.

[@SupremeTrading]

i love u mark ! cant say thanks enought for your content !

[@markpaulocampo1310]

your awesome, i watched and likes all of your videos and introduce your channel to my fellow colleagues. thanks. - from Philippines.

[@sabo6729]

I'm in water heater sales, and I'm trying to find help coming up with a sales strategy to get people away from just " just put in the heater for cheap". Also a retort to "well the heater is only...

[@asingaraju2023]

Wish my university teached me about sales like you explained

[@emerytruthis3473]

Awesome! Love the pattern interrupt concept. Great video!

[@brandsaward-zafarhussain787]

I have been watching your video for one week found very informative. I work in the event industry we organize awards and recognition ceremony kindly provide guidelines regarding what strategy should I apply to increase revenue (By attracting sponsors) in less time.

[@emarge1532]

Your content is SOO good. Thank you!

[@victoromondi2036]

Yes it makes sense marc

[@camogang]

"HOW have you been..." Works extremely better than the generic "how are you "

[@lyhengkh5784]

The three ideas is so useful.

[@tarakgandhi]

Amazing and very very useful

[@georgioupeter]

Great ideas, thanks!

[@irynasavruk6540]

Great value, Marc! Thank you!

[@thelast2leave205]

Absolutely love the 'why should we do Business with you' response

[@yourdad1497]

Use the feel felt found method to overcome your objections. IE. I understand how you feel, most of my clients felt the same way but that was before they found ..........

[@AlexJames123]

Hey Mark, thanks for the great vids. I've been finding them really helpful and insightful. One question - how do you typically transition from the disqualification call to close and get them into your 2way conversation presentation?

[@mikedr1549]

I'm not sure "how have you been" is any better than "how are you" - both are questions you would ask someone you are acquainted with and put most people off from a cold call. When I get a cold call that starts that way my immediate response is "what is this call regarding?"

[@andrewcailberkhausen9757]

Thanks for the pure gold Marc!

[@j.c.hernandez1229]

Very meaningful information... thank u Marc

[@katrinaruthministries]

Love it! Thanks for the content on selling!

[@psosa74]

Great value Mark, thanks!

[@SideEffectsmusic]

The referral talk track was great!

[@daniellamoreno3616]

I wanna try some of these sales Tactics today.

[@aleksandarnikolov144]

Hi Marc, love you videos. Thank you for the hard work and value you're adding!Have you by any chance studied any NLP?Cheers,Alex

[@AnastasiaChernyshova-q3p]

Love it. Thanks!

[@abesapien9930]

One way I'm trying to be distinct is by not wearing a suit and tie. I think that screams "I'm here to sell you something." I want to put them at ease as much as possible. I still am wearing a button-up shirt, dress pants, and good shoes.

[@danielarata512]

Thank you for improving my mindset an approach to sales Marc! I was struggling making that connection over the phone that really sounds genuine while following a script. I love all your videos. I hope you continue to help more and more people reach their goals in life!

[@ShirleyM_Anne]

Thanks for teaching these principles!

[@CRASS2047]

Would this work for selling doors? Door to door?

[@catherinecarr5343]

Thank you

[@jeyarammuniandy9094]

absolutely amazing facts. thank you Marc bro. :)

[@Red-xz1gk]

Wow!! Great teach and sharing!

[@dreef00]

Thank you man

[@chimoha8037]

guys can you help me out,i want a be a sales man,but i dont know how to begin,should i study economics at universty?? or should i work ina job??

[@kirinkappa5662]

university is completely useless. educate yourself online and with books and just find a job

[@lasthear]

All three points

[@550manu]

Great content

[@jimmiechrusfield7089]

Awesome 👌🆒️🙌

[@yourdad1497]

The key to becoming a master salesman is by learning and memorizing every possible objection and the rebuttals to those objections and making the transition back to the reclose. Everything before that is just about features and benefits. In other words, the sale really only begins after the prospect says NO

[@johnnyvarga6068]

no, a truly good salesperson works in teaching the customer, tailoring the solution and take control of the meeting.

[@SideEffectsmusic]

Okay I love love love that you said Well we may not be a good fit for you. I would like to ask you some questions to find out

[@immacabbage9462]

I am a business owner. I manage a small team of people. I would rather be honest about the products we sell, than have someone flapping their hands about like they are on a Mardi Gras float over in Brazil and yelling into a microphone. Good day to you Sir.

[@jaychatfield9937]

There’s so many fkin commercials I can watch it

[@mace3632]

What an absolute alpha

[@SqlwithAJ]

your amazing!! Thank YOU!!

[@_Y0ur_Image]

Man.. This is so useful perfect! Thnx so much 👌🏽

[@RocketRon7779]

Sorry folks, to any young reps, Starting with "How have you been ?"is NOT a pattern interrupt. It's what they expect you to say and generally, it's followed by a hang up or an annoyed prospect - How are you is a waste of their time. There are no magic words. Try "Do you consider yourself to be Open Minded?" That is a pattern Interrupt but it's not a magic trick. It only a set sup for the rest of the call where you need to connect with them. Don't upset them with a How have you been question, they know you don't really care.

[@MeCuestaEscuchar]

I'm sorry, I really wanna get into sales, but I just can't get over the stereotype of a slick sales man with the 'classy but trendy' haircut, perfect nails, cocktail casual clothes, and a Hollywood smile. I really just want a sales guy who is an expert of the product and nothing more.

[@hi5all]

U r awesome.

[@StaffingShark]

Agree!! Lets follow the Data!! Awesome video!! Im using this strategy and its 100% working!! @staffingshark

[@khuaikong6429]

The Only Strategy a Salesperson Need to Know (3 Stages) 1. Be Distinct 2. Be Systematic -The Constant Feedback Presentation 3. Having your Prospect in Playbook

[@emmanoconer1750]

Wow thats great

[@reginassebatta8457]

Amazing, wonderful 😜👌

[@Hank-ry9bz]

16:35

[@goingawol8672]

Always great stuff Mark! However, this first tip of saying, "how have you been?", is complete hogwash! Maybe if you're calling a friend and close acquaintance, but to use this line in a cold interaction is sales suicide! If I don't know you and you interrupt my day with your call, I'm already perturbed. If you then ask me 'how have you been?', now you're disrespecting my intelligence because I know you don't really give a sh!t how I've been. You don't know me, why would you care? The answer? You don't! Drop this line from your calls!! Everything else is good advice.

[@spitzer666]

Squad

[@zackbethea9643]

Question does your strategy work for black people

[@kolamar3787]

I can def provide a more valuable strategy