The Psychology of Selling | Secrets To Sell Influence & Persuade People

Learn the secrets to the psychology of selling and how to influence and persuade others.
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Do you ever feel like when you speak, want to share an idea, or try to convince someone to take some action... people don't take you seriously?
That's exactly how I felt as a kid growing up.
I was painfully shy and would be too afraid to speak because I worried about what people thought of me!
But around the age of 17, I told myself, "Enough is enough."
From that point on, I made a conscious effort to work on my communication skills to show people who I was instead of always hiding in my shell.
I spent countless days studying the psychology of sales and reading books on how to persuade and influence people.
Over the years of this conscious effort, I became the person you see on camera today.
So in my latest KZbin video, I'll be exposing the top secrets I learned throughout my journey that I've been able to use to become more persuasive in my personal life, but in my business life.
What people may not realize is that psychology selling is directly applicable to B2B sales. Whether you're a sales development rep, business development rep, or any account executive, these fundamental principles of the science of persuasion still apply.
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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Ultimately, Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
--
CONNECT WITH PATRICK DANG
KZbin: / patrickdangofficial
Website: patrickdang.com/
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🔔 Be sure to SUBSCRIBE to Patrick's KZbin Channel
↪︎ / @patrickdang
#patrickdang #influence #persuasion
CONNECT WITH PATRICK DANG
KZbin: / patrickdangofficial
Website: patrickdang.com/
Instagram: / patrickdangofficial
Facebook Sales Community: / patrickdang
Facebook Page: / patrickdangofficial
LinkedIn: / patrickdangofficial

[@GrowWithWill]

"In an ideal world, what would you like to happen?" -- that's a great question, Patrick. I used to ask this all the time as well when trying to understand what the prospect wanted out of a solution like mine. Spot on sales tip.

[@patrickdang]

Yup, that line just works!

[@aliciawilliams783]

@@patrickdang could you make a video on how to sell a service that helps individuals to fix their credit score in order to receive mortgage loans to buy their home

[@samuelkanyanaga5745]

bro to be honest i hav being searching for videos about selling and you the first one who gave me what i really want you are amazing man

[@jwm66]

True selling is truly helping people.

[@ashrafibraheem2277]

This is the most informative vid I have ever watched

[@patrickdang]

Great to hear!

[@vontrapp9853]

This has helped me more than most videos I've watched

[@ItsCoachMike]

Solid breakdown Patrick! Thanks for re-igniting this 25 year car biz guy!

[@darrellsharp317]

Very valuable video Patrick!! Leading them to their own conclusions is truly the way to position the solution. Thank you sir

[@ameerahjarkas4863]

What an explanation! Thank you for existing.

[@shelarshubham1995]

You just show me a loophole to enter into the buyer's mind in precise way....Thanks a lot, buddy... you are awesome😎

[@PropertiesForClients]

Great lesson to us ..thank u Patrick sir... 🙏

[@JemVeda]

Great and valuable video!

[@patrickdang]

Thanks man!

[@mkimp8029]

Thx Patrick for ur awesome sales skills. I've started watching ur vids recently n I can say I grew fond of u n ur vids. Keep up the good work bruh. Kudos to u. U've obtained another subscriber :')

[@natejcam07]

Great video! You are well spoken and share fantastic info 👍

[@peterkerre2595]

This information is just great bro. So helpful bro

[@Liam-10]

The manifestation of selling is what you said ❤ Thank you so much for sharing these information. ❤

[@patrickdang]

Thanks for watching

[@xCapetf2]

I honestly find it a bit funny how Patrick tells the viewers to like, subscribe and turn on notifications. And then he proceeds to talk about "Nobody likes to be told, what to do", hahah

[@lgmtokyo2023]

When I started as a business development manager, I must say I wasn't very confident about the selling part. I wondered if I could pull it off, not out of fear, but because I never strengthened my networking skills. It's not that I dislike networking, but I simply never honed it. Thankfully, your content gave me hope. It reminded me that I could leverage my existing skills in team management, communication, and marketing. Your clear and relatable content feels like it's based on genuine experience. So, thank you! And please keep doing those videos!👍

[@meetoluebube]

This is valuable, chief. Thank you.

[@almarodriguez4104]

Wow.. You're amazing.. Thank you so much!

[@Fatima_Ayuba_Abdullahi]

I love this and it kind of help . I love the idea of planting because it works . Thanks for sharing

[@matthewanderson2790]

Great video!

[@tyler.mp4]

Super clear Patrick. Appreciate you sharing your knowledge.

[@tyler.mp4]

Also if anyone hasn’t read Spin Selling yet, check it out. Ties into this video

[@patrickdang]

Glad you enjoyed the video

[@CooksFSH]

You're right, no one likes being told what to do. So it's best to lead with that idea and let people feel they had the idea and basically sell themselves instead of you selling yourself

[@keysministry9583]

Thank you so much

[@dezibeldez]

Very useful info. I'm a Business Developer and this strategy really works!! ⭐

[@victoriafotabong3666]

Hi Patrick, your Style of Selling, making Suggestive Leads is Very Brilliant. Thanks. Looking forward to watching more of your videos. Shalom

[@SLWaraa]

Very valuable ❤

[@patrickdang]

Thanks!

[@Sergiolario]

Great vid!

[@patrickdang]

Thanks 🙏

[@010193daniel]

Awesome video bro

[@zoubeirbadulla7949]

Thank you so much. I just started my sales job and I really needed to watch this video.

[@AedannTracy]

Great video, subbed

[@patrickdang]

Awesome!

[@raffyporras9316]

awesome video. keep it coming.

[@patrickdang]

Thanks! Will do!

[@thewarthens]

Love your content

[@nguyenlan6661]

Thanks for the valuable sharing Partick.

[@patrickdang]

No problem!

[@mintrose6434]

I’ve just recently subscribed your channel. I’m new in sales and trying to find ways to close my sales. How do I create urgency or close the deals soon? I really enjoy listening to your vid. Thank you.

[@Laascaanood614]

This was extremely informative . Do you have any recommendations for sales books for beginners

[@BEYLEGACY_INSURANCE]

This was super helpful, I have been thinking that this way was negative all the way around but good intent with a good product and/or service this tool is very helpful.

[@rajveersinhparmar8327]

Thank you

[@catherineumeike5830]

Very informative video

[@filipgavrilovic5128]

I started selling automated trading software, this video was my "aha" moment. Thanks a lot

[@patrickdang]

Learn how to generate more leads with your dream clients and close more deals by joining the Ultimate Online Sales Masterclass Sales Legacy OR Watch our Free 1-Hour Training: www.saleslegacy.com/

[@vontrapp9853]

You webinar was cool and I was actively involved taking notes until you spent the majority of the second half trying to sell your product. Definitely lost my trust and business

[@mattie5587]

Patrick Can you please add a perspective for retention conversations? You have a lot of great info for beginning sales but curious about walking out the door resell. Thanks! ❤

[@Dro9291]

Hey Patrick, i know its a question not appropriate to this particular video (lOl), but for instance, is it a good way to grasp the attention if somewhere in a cold email we say "I noticed that you have no reviews on google my business or I noticed you dont have XYZ on your webpage..." is it a constructive approach or will it make the seller feel a bit "defensive"? Thanks for the content!

[@roshnikhan1667]

I found this video insightful but I would appreciate if you can share some idea about selling services like Web development and what sort of questions we can ask client inorder to convince them for offshore development

[@patrickdang]

I hear you. Let me see what I can do in future videos.

[@sanjanakivisari4480]

Great

[@florastudyvlog3847]

*shifu* please make videos on technical sales cold calling. Initiative questions and possible answers and situations.

[@justlkbj]

This is so useful when you put it like that It isn't manipulative

[@tanujmarwaha7661]

I like your content, Patrick. Keep posting these videos. I did my sales training at my company as a fresher. Trust me the way you have explained the idea, it's way too good. Thank you!! Your Admirer, Tanuj Marwaha

[@patrickdang]

Thanks for the kind words. I’ll keep the videos coming!

[@mushirashehnoz7094]

Nice hairstyle🌟

[@prashantgoswami2448]

Amazing vid.🥰⚡ Pattrick Question - how can I apply the same strategy to sell my animated explainer videos to SaaS companies & agencies? Any suggestions? N yeah love your sales tips 😊

[@patrickdang]

I appreciate the question and I'll think about how to incorporate this answer into a video soon. But to answer your question real quick, you need to find the pain behind why a company would need a video like you're offering. What pain are they experience by doing nothing? Once you get this down, communicate it through a cold email and see if people respond.

[@prashantgoswami2448]

@@patrickdang I already highlight problem "low conversions","high bounce rate of their site","personal connection" etc.in my cold emails. But I haven't received a single positive reply 😔 from last 2½ months. If you can please make a video for animated video production agencies like mine🙏 it'll be much appreciated 😊

[@diegovilledaa]

Hi prashant, Im really interested in this kind of services, how can I get in touch with you?

[@prashantgoswami2448]

@@diegovilledaaSo do you want my services or just want to learn about it?

[@robertpatch4070]

“Hello sir, I’m a little lost - can you deposit money into my account to fix?” lol

[@user-pp7if2mm2u]

whats the music

[@empoweredfilipina3489]

Patrick, i love your videos but if you can tone down the music a little bit would be great

[@patrickdang]

Thanks, this is an older video. We have improved our production since then. Cheers.

[@MrPatschen]

Insinuating desire 😏

[@aymanel-bahrawy4102]

Who are you to Ask prospects questions and they have to answer, They are very busy or even don't know you... He would say " who the hell are you to ask me, what do you want? "

[@veiledviolet]

I wonder though, how do you sell something like perfume where there isn’t really problem and they don’t really need it?

[@flawedkfka2181]

No, I don't believe there really is no problem at all. Why do you think perfumes are made in the first place? You can't make them buy your product if you don't know it's value yourself.

[@user-xz1wy4to4o]

whoever sold you on that haircut is the real sales genius

[@jaysocial3663]

Very informative but Patrick tends to be verbose so I have extrapolated the steps to an easy framework. I used planting a seed analogy. Here goes: 1) SEED (GOAL): 1. Want them to purchase something? 2. Want them to take action? 3. What to change there perspective? EXAMPLE 1. I want to offer software solution 2. I want this person to be healthy 3. I want them to consider outsourcing 2) PLANT (IDEA) X - I notice X (problem) Y - It can be Y (challenge) Z - I'm curious about Z (solution) EXAMPLE X - I notice X (problem) -Hey, I noticed that a lot of studios in the area are using Excel sheets to manage all of their members -Hey, I'm just curious on a day to day basis, how do you feel every day? You know, like your health wise. Y - It can be Y (challenge) -And I know that it can be time consuming and a lot of work to do. -And some people heart hurts or they get out of breath fast. Does that happen to to and why do you think that is? Z - I'm curious about Z (solution) -I'm just curious to know how you are managing your members right now...They describe pain -Why do you choose to eat those foods? 3) NURTURE (WATER): 1. Pain a) How b) Why c) What EXAMPLE: How -How exactly are you handling your customers? -How exactly are you handling your health? Tried switching to something that tastes good, but little more healthier? Why -Why exactly is that a problem? I mean like how many hours are you spending a week handling these Excel sheets? -Why haven't you done anything to solve this yet? What -What other software have you tried? -And you know what exactly didn't work? 2. Pleasure a) How b) Why c) What How -In an ideal world, how would you wanna handle your customers? Or what would you like to happen? -In an ideal world, how would you handle your health? Or what would you want in terms of health? Why -Reason why is that it seems you have problem and seem like you have clear idea of what you want. I might be able to help you. -Reason why is I have some tips on what I think you could do to get healthy. Since that's already where you wanna go anyways. What -Do you mind if I share it a little bit of what I do with you? -Do you mind if I give you some tips that has helped me? 4) GROW: Sell your solution. Let me know if you have any improvement to this.

[@Yannibratcher]

Great video !!

[@patrickdang]

Glad you enjoyed it