The Rise and Rise of Fendi

[@sophiaisabelle027]

Seems like Fendi has been one of the most iconic brands to date. We always look forward to your videos. Keep up the good work.

[@understitchYT]

Fendi has been such a major player throughout history, Ive loved putting this video together so much

[@armanigreen9317]

Karl worked with Nicki Minaj to make Fendi more popular with the urban community. Fendi really blew up after Nickis Chun li single. She then went on to do a "Fendi Prints On" Collab. Nicki Minaj really introduced me to my love for Fendi.

[@understitchYT]

They worked with a lot of celebrities in that time, and it matched upw ith when they started to use the Zucco print in more clothes. But Im surprised they didnt get more backlash (as gucci did in the same time frame) for basically having dapper dan pieces

[@sakksarkissian9693]

Fendis collab with Nicki Minaj was one of the worst collabs ever, and NO Nicki definitely didnt make Fendi more popular at all. Fendi was a big designer house before that, I dont really know what your resources are but Im afraid that your wrong my friend and btw that collab with Nicki didnt went well at all due the lack of design and over prised pieces, it looked very cheap 😏most of the items were on sale for several years after.

[@yanisx]

@@sakksarkissian9693 That's a complete lie. All 127 items in Nicki Minaj’s Fendi collection have now sold out at least once online. And yes, she made it more popular in the urban community with her single Chun-Li and her constant wear of the Fendi prints over the year of 2018. Before that, there were a very few musical artists, especially urban artists, who were wearing Fendi. Her collection did amazing, even celebrities started to wear her collection, for example Selena Gomez, Chloe x Halle, Cara Delevigne and more.

[@bt3376]

@@sakksarkissian9693 girl pre 2018 fendi was not as talked as Gucci,Prada,Balenciaga,Louis Vuitton and all the other big luxury brands nicki definitely revived them with her sold out collections

[@basheerb4731]

Yeah sure..that collection was talked about for 2 weeks 😂

[@o7ullu]

really not into fashion but love these sort of videos.

[@understitchYT]

The biggest compliment you could give me

[@m.ibrahimkhanniazi9422]

I love watching your videos, the attention to detail and the explanations of the history of the brands in such a way that really makes you understand the brands essence is an absolute treat! Great work

[@understitchYT]

Thank you so much, I really appreciate that 🙌

[@LukeAttw00d]

Fendi truly is a brand that serves up innovation & originality. Always be one of my faves!

[@understitchYT]

Their quality is usually really high too

[@LukeAttw00d]

@@understitchYT Definitely!

[@waveril5167]

selling fur is just wrong!

[@ronque23]

I love seeing the Karl Lagerfeld mural in LIC, Queens walking down Jackson Av. Also, I don’t always know what I’m looking at, but I appreciate the art of fashion and I like your descriptions and analysis of the business side.

[@understitchYT]

Thank you so much, Im so glad you find extra value in my videos 🙌

[@13realmusic]

It sucks that they pushed the Fendi women out considering their legacy and it feel especially insulting to see how the women’s wear collections have been very spotty vs the mens. The draping issue makes me think the designer just doesn’t have the best eye for how womens silhouettes should be contracted and although it’s good to see growth, I feel like delegating that line to another designer would be better for brand cohesion.

[@understitchYT]

I dont think they pushed the Fendi women out, they just got old or better offers from other companies. I agree with the skill level of the designer being a problem for the couture. He absolutely shouldve been trained better before he took over. Kim is a good designer, but noone can immediately come into a new craft and excel without being adequately taught how to do it first 🤷🏼‍♂️

[@aaronjanlistanco]

I know Karl Lagerfield makes Fendi & Chanel great what they are now but Kim Jones & Silvia Venturini-Fendi should be credited as well because they are the current Creative Directors at Fendi

[@understitchYT]

Silvia especially is such an incredible designer, really really talented

[@mayac.1345]

I credit Sylvia. She is a Fendi bloodline and she created the baguette for Fendi. She used to ne the designer for the menswear line and she was artistic director for Fendi during Karl Lagerfeld's reign as the designer. Amanda Harlech, in a way served also as creative director in a way Not only for Chanel but for Fendi.

[@understitchYT]

@@mayac.1345 Sylvia is such a genuinely talented designer, I think its because she is a great listener, she seems to make exactly what people want to see from the brand, which works perfectly for menswear (though Id like to see how that transfers to womenswear a bit more tbh)

[@mayac.1345]

@@understitchYT I don't know about that. All I know is she knows a lot with regard to artisan crafts in Italy and she just took advantage of that with regard to the accessories and fabric sourcing for both women and menswear. I think her forte is being an artistic director. If you become creative director, that means you will be in charge of how to market the brand and creating a certain identity for the brand. I like that she is more of like a scourer of materials to be used for the house.

[@understitchYT]

@@mayac.1345 And she has grown up with it, so she has had the access to build the necessary relationships to get the best of the best

[@CentralShortsyt]

Your channel is so amazing I’m so glad that I stumbled upon this channel

[@understitchYT]

Thank you so much 🙌 so glad to have you her

[@imfabia]

I love Fendi collaboration more! Like Fendace! It was so interesting !

[@understitchYT]

I know it wasn't everyone's cup of tea, but I think they hit the perfect target market with it

[@LaidBackAssassin]

Thanks!

[@understitchYT]

Thank you! Glad you enjoyed it

[@youngslav_official]

I like this comfy Super Mario Bros - Frutiger Aero soundtrack that you always put in the background on your videos. So chilly.

[@understitchYT]

Icy ❄️

[@kgphylicia]

Really enjoying these videos. Keep it up!

[@understitchYT]

Thank you! Im so glad you enjoyed it!

[@JustCallMeAnnie]

Interesting history. I definitely learned about the Fendi baguette from Sex & the City back in the day.

[@understitchYT]

It’s amazing how they managed to utilise TV to such a profitable point without losing any of their luxury status, quite revolutionary at the time really

[@fashunslore]

love the video. only it was criminal that you skipped over silvia’s solo collections before kim. they were just gorgeous

[@understitchYT]

honestly I loved silvias work so much, shes a very talented designer, I guess it was just too much work for her to do both

[@imfabia]

So excited for your videos ❤

[@understitchYT]

Thank you so much :)

[@810cooldudette]

Love your channel. Full of great insight and analysis.,🎉😊

[@understitchYT]

Thank you so much 🙌

[@jhoniec]

I think Karl's designs for Fendi were substantially better than his designs for chanel

[@understitchYT]

To be honest, I don’t think his designs for either were amazing towards the end, they were great when they started, but towards the 2010s 2020s collections, they were a bit tired. I respect who hi is and the innovations he made, but not my favourite style of design tbh, tho his sales were always phenomenal , so I suppose it doesn’t matter 🤣

[@usagi3093]

@@understitchYT What are you talking about? His designs in the 2000's-2010's were the best in both Fendi and Chanel. His collections in the 90's were too kitschy just to draw attention. His latest collections are true art and beauty.

[@OmegaMacheteStorm]

Karl had a knack for logos. He created the modern Fendi logo and the Chanel CC logo. Maybe others as well.

[@understitchYT]

He was very good at designing desirable bits and pieces for sure, but the cc logo was designed by Gabrielle Chanel

[@OmegaMacheteStorm]

@@understitchYT The interlocking CC logo was designed by Karl is what I had read- maybe the source was wrong?

[@understitchYT]

@@OmegaMacheteStorm I think he sometimes gets the credit because he popularised it, but as far as Im aware chanel designed i quite early in her career

[@johnhobbs621]

Absolutely wonderful content, thank you. Maybe just me but something about Fendi I associate with tinted glass 70's vintage stuffiness. Any fashion brand in 2023 having anything to do with fur, and thus the murder of animals for vanity, is utterly revolting full stop.

[@understitchYT]

To me that 70s look you described is also Karl Lagerfeld, but for Chloe, thats the exact look I think of for KLs Chloe. And in regards to fur, Im also not pro-new fur, especially in the modern day, but even into the 90s it was a MASSIVE business for luxury fashion houses, and actually in Asia is still a multi-billion dollar industry. My bet is that Fendi makes so much from fur that they cant get rid of it without taking a massive hit to the financials of the business, credibility to the house and appeal to the asian market where they still completely dominate the fur luxury industry

This was great but also I’m pretty sure the fendi baguette anniversary show was a collab with Marc Jacobs as well

[@understitchYT]

I think it was a collab with a lot of people, there was also some details from Porter and Tiffany's

[@Jiveshen3]

Best Channel of 2022 for me!♥

[@understitchYT]

Thank you so so much, Im so glad you enjoy my content 🥰

[@alek3941]

well done again, keep 'em coming :D

[@understitchYT]

Glad you like it, thank you for commenting too 🙏

[@momoblossom1303]

Personally I’ve loved all of Kim Jones’ RTW designs. I’ve never felt attracted to Fendi designs until Kim Jones took over, and suddenly I have a ton of Fendi pieces in my closet 😂

[@understitchYT]

His RTW certainly is a lot better than the couture, I'd like to see that improve honestly because I really am starting to enjoy his RTW more and more

[@CentralShortsyt]

Great video! I was wondering if you could do one on Tsimori Chisato or Massimo Dutti?

[@understitchYT]

Oh absolutely they are 100% on my list!

[@davidpachecogarcia]

It’s interesting how Karl Lagerfeld was introduced to me through Grand Theft Auto IV. He was a DJ for one of the stations.

[@understitchYT]

Omfg 💀💀💀💀 i need to look this up

[@jayvega9641]

Wow!

[@martijnkeisers5900]

I just discovered ur channel and i love it! Greetings from Amsterdam.

[@understitchYT]

Thank you so much, so glad you enjoy my content 🙏

[@martijnkeisers5900]

@@understitchYT I really do! Looking forward to ur next video.

[@joannalondon1]

Great Video thank you .Very informative thank you 😊

[@understitchYT]

Im so glad you enjoyed it! Thank you for watching

[@hoangduyvo4969]

Jessica Jung with Fendi ❤

[@aaronjanlistanco]

The Rise and Fall of MARCHESA - Georgina Chapman - In 2010's was MARCHESA is the one of the rising fashion houses celebrities goes to when it comes in the red carpet game. A few years later the aftermath of Chapman's ex-husband disgusting done in the entertainment industry, Chapman's is the one facing the consequences what her ex-husband done and dragging her company/brand to the ground despite MARCHESA still fighting in the fashion business

[@understitchYT]

Omg Marchesa was absolutely everywhere back in the day, I just had a quick google about her husband and had no idea SHE WAS MARRIED TO HARVEY WEINSTEIN!! What??

[@aaronjanlistanco]

@@understitchYT I just recently know that too was married HW, now Chapman's MARCHESA is struggling to get consumers & getting out in the horrible situation and link to the HW disgusting history

[@understitchYT]

Yeah no doubt, damn, I mean I wouldnt want to buy from harvey weinsteins wife without knowing more about her story, like was she complicit? I dont know, and do I, as a consumer, want to take that risk?

[@aaronjanlistanco]

@@understitchYT I agree

[@patrice7p]

Lovely video … I just love Fendi.

[@understitchYT]

Same, such an interesting brand. I wish they didnt use fur, or used vintage fur, but super interesting brand nonetheless

[@Whodnl]

Oh yes under stitch is amazing

[@understitchYT]

Thank you 🙏🙏

[@rashidapittman8513]

I don’t like Kim jones as a designer hopefully they change him with some else or Fendi will become what Virginie is turning Chanel into which is horrible.

[@understitchYT]

I enjoy Kim's perspective, but I think that perspective is a little dated now, or at least I think that Dapper Dan has a more unique take on a similar thing. I think Fendi has for a long time been Chanel, but I think they are trying to change that with Silvia and Kim tbh

[@Darkytz]

I've always loved Fendi but never knew much. Just realised that I love Kim Jones' work with them, didn't know they had found a new one

[@understitchYT]

Kim is an interesting designer, I hope his couture work with them improves, but Im happy to wait and see if it will

[@TheJuanshouse]

Totally agree. when I saw the first show where he had Kate Moss, Naomi and Demi Moore I thought. OMG its couture and it looks horrible. Wonder how many of those pieces sold.

[@understitchYT]

They will sell because they are a tax write off for when those people get older, thats why it can (and should) be more creative. The risk is more what or if we can see it in a museum

[@davidpark6045]

Hey understitch, I really appreciate your videos on these designer breakdowns. I was wondering what article sources you like to use to find your information

[@understitchYT]

I use sources from all over, thats why I use them as text in the video so if you are curious about any of them in particular it should be easy to find. But I use lots of different kinds of sources depending what Im talking bout, for example, sales figures I try to find from annual reports, whereas info on public perception is better to get from blogs or reddit where people are more candid

[@josipag2185]

Well, I don't know how my grandgrandma fur would look like, but that Fendi's fur in 70's is giving me now total grandma vibes. But those first Karl's skirts and gillets (not sure if this is the right word) looks ok, kinda even up to 10-15 years ago. I guess, when is too much fur.. it is too much. And those poor animals, minks or what sad i just wouldn't be able to wear this 😢 P.S. 6:23 Helena was so stunning. Well, still is.

[@understitchYT]

Those furs in the 70s were probably uber fashionable, I mean our grandmas had to get their style from somewhere 😂

[@toughflowers5088]

Baby I loved my knockoff spy bag it was A1 quality love the flap. Karl's line is A1 and great prices. Rip Mr.Karl

[@Aprincess9]

Crazy this video was made and not included how Nicki Minaj single handily revolutionized the brand in 2018. They later collaborated in 2019 and the 127 piece collection sold out as soon as it dropped.

[@understitchYT]

This was made back in the day that I was trying to make everything 16 minutes. It will probably be redone in the future

[@NataliaGarcia-wk9xk]

Big fan of your videos!!! QQ - What's the name of the song you're using? Maybe you can add it to the description box :)

[@understitchYT]

Oh actually its just a bunch of noises, its not actually a song, finding music for YT is a nightmare so I made it months and months ago for another project and repurposed it for thus

[@NataliaGarcia-wk9xk]

@@understitchYT oh got it! you're song is pure bliss!! I replay tons of your videos as background (after watching them of course) and use it as lofi music. It pulls me into a creative space :)

[@understitchYT]

@@NataliaGarcia-wk9xk Oh my gosh that is music to my ears! Thank you so much for rewatching them, it helps so much for the almighty algorithm (who is apparently not loving this video fml) I often wonder if I should slow the pacing of my speech in videos a bit, but I want too keep that 16 minute length so badly 🤣😅

[@izchichow8600]

Hi can u do a piece on Claude Montana pls

[@understitchYT]

I want to cover CM this year, but itll definitely be at least after fashion week

[@ragdollmag]

wish the FF stood for Faux Fur please

[@understitchYT]

Even thats just a lot of plastic if you think about it

[@Darth_Bateman]

Does Fendi cheap out on materials like Gucci and LV does now?

[@understitchYT]

Not as much in my exp, the bags are more often made of leather than coated canvas

[@Darth_Bateman]

@@understitchYT I’m a man, I have no use for their bags. Their pants, coats, clothing pieces.

[@Darth_Bateman]

I have only ONE question. One. What is Bernard Arnults stake of ownership in Fendi? Edit: I googled it….51% ….. sigh.

[@understitchYT]

Thats common for him, most companies lvmh own are 51%

[@tigressofforli3398]

Bring back the perfumes!

[@samirakoehler6896]

I would love a video on Kim Jones

[@understitchYT]

I dont think he has his own brand, no?

[@redacornagency]

Also, while Celine, Chanel, YSL, and Dior struck gold with the Kpop megastars BLACKPINK members as Brand Ambassadors, FENDI is way behind with Kim Dami (Korean actress) and Zico (Kpop star but not known much internationally) as theirs. Even Givenchy (aespa) and Gucci (IU and Hanni) are making smarter decisions.

[@understitchYT]

I don’t think Finley has the pull to get the mega stars to be honest 🤷

[@leximac2501]

I adore The Baguette but was it really the worlds first 'it' bag ..? 😎

[@understitchYT]

Supposedly yes! I know other designers had popular bags before (even Schiaparelli had very popular bags in the war like the straw basket) but supposedly this was unlike anything before it

[@OrchidsAndSevers]

and we are ready

[@understitchYT]

Lets gooooo Fendi is such an interesting brand

[@kendalson7100]

The more "spectacle" the runway presentation is, the worse the clothing itself is. It is fun watching a big corporation running the company into the ground.

[@understitchYT]

I think McQueen was a really good example of having both spectacle and phenomenal design

[@alanbeausang8284]

Spring 2023 RTW was horrifically bad

[@understitchYT]

The way I knowwww tjis is about the womens 😰

[@cuchareable]

ethereal you meant?

[@understitchYT]

Leretheum

[@claudiooyarzun589]

Fendi Lagerfeld is badly missed

[@understitchYT]

Very very much

[@DiepPham-jx5dn]

tôi rất thích thương hiệu này

[@understitchYT]

Honestly its so iconique

[@Sweetthang9]

I'm ASTONISHED that you didn't like Fall 2021 Couture....I thought it was a masterpiece.

[@understitchYT]

Can I ask what element of it you enjoyed?

[@DesmondCadoganLMT]

Mugler please

[@understitchYT]

It’s next! It’s available on Patreon now, or in two weeks on KZbin for free 💕

[@damilawal-l3s]

Really fantastic videos but I think the narrator should tone down on her take on the collections and just tell the stories. Some of the collections she hates are absolutely brilliant in my estimation and the ones she speaks well of aren't any better than the former. Fashion does this bandwagon thing as opinions in fashion, though lacking in objectivity, can shape consumer impression

[@DemureDarlings]

MY FAVORITE BRAND🤎🖤🤎

[@understitchYT]

They certainly make such great quality products, I always really appreciate that

[@haruno21]

Vestida con F de Fendi, Bailando Plan B la de Candy, asi tu te predaste de mi, el dia que yo te conoci ♪♪ No, really. Karl had so many cuestionable actions and sayings but at this point I dont even doubt he is among the best or is THE best designer of 20th century

[@understitchYT]

Few people question his talent, its just some of what people remember that he said

[@GilesBooth-s2j]

Grady Loop

[@Mitch-Alex]

"Fun Furs" Really?!?!

[@understitchYT]

I know right isn’t it such a chugie phrase?

[@schwarzebildschirmehd5602]

Unfortunately there is nothing to know in German

[@gabrielcarnero8048]

I bought fendi cause of Nicki

[@understitchYT]

Minjaj?

[@alfredasstankus6352]

Strange- sounds

[@422mb]

As great as a designer Kim Jones is he is just not a womenswear designer. At all!

[@understitchYT]

Right, he is so much more talented at bringing what he brings to mens because largely the silhouettes just arent his strong suit, and for men they are effectively pre-made, whereas for women it's really fundamental to the design

[@422mb]

@@understitchYT exactly. I also feel that he’s a more emotional designer, so designing menswear(for obvious reasons) is more personal and relative for him. Aside from him just being an extraordinary talent.

[@understitchYT]

@@422mb I can see that, emotional, but not vulnerable or romantic in the way womenswear needs often. To me he is a very bish bash bosh type of designer, which really works for menswear

[@bzztthundaa]

💕

[@understitchYT]

💛💛💛 (fendi yellow)

[@realmccoy18]

i think you meant to say ethereal.

[@understitchYT]

I’ve learnt with KZbin that I routinely say this word wrong 😂

[@artistrenibifamovon]

Regards

[@understitchYT]

Good afternoon to you too

[@monchii6468]

FUR IS NOT OK

[@understitchYT]

Yeah of course

[@farawaytree1]

The word you were looking for is ethereal, not eretheal! Bless....

[@understitchYT]

Omg dont 🤣 I learnt theough this channel that I mispronounce ethereal, Ive done it THRICE and not noticed 😂🤣

[@farawaytree1]

@@understitchYT sorry for being so pedantic, interesting content btw👍😊

[@understitchYT]

No worries love, I also think its funny 🤣

[@baronessvondengler]

Ethereal, not eretheal. Lol.

[@understitchYT]

Omg I mispronounced if again?! 😰

[@amh1772]

That bothered me when I heard it. I wondered what she meant. 😂

[@ophilianecr]

I've heard people pronounce it "urethal" and as long as its not that, I'm good🤣. The way people say "nucular" instead of nuclear though..... grating😮‍💨🙄

[@samiali749]

fendi stinks now but cool vid

[@understitchYT]

Yeah its not the coolest brand, I guess thats why the video didnt do so well, but the met is coming up and Im hoping for a few good Fendi vintage pieces to resurface, so I wanted to give context for people if and when that happens

[@samiali749]

@@understitchYT they became parodies of themselves like gucci did unfortunately but I do see them becoming great again

[@francisfishing4913]

I love fur in fashion (especially for it's environmental benefits and quality), and I used to LOVE fendi furs but sadly I feel like recently their first are boring, unwearable, and irrelevant. Almost like they're purposely making them flops so they can explain dropping them

[@understitchYT]

I think honestly theyre just trying to keep them under the radar 🤷

[@francisfishing4913]

@@understitchYT I think that's likely too! It's just sad to see a brand that embraced bold furs churning out boring pieces. I think it's just a symptom of the greater issues with the brands identity at the moment

[@ayeeshahm9078]

Excellent video. Don't know how it was recommended to me but I've now watched 8 of your videos and subscribed to your channel. I enjoy fashion but knew nothing a out the history, so thanks for the education. I always associated Karl with Chanel and didn't know that he designed for any other house. Wasn't that considered unethical? (working for the competition), was there ever any overlap in designs? @understitchYT

[@understitchYT]

Thank you so much!! Im so glad you enjoyed my content enough to binge!! It wasnt considered unethical because he was literally the first. Noone had ever revived a house in the way he did and he was known to be a very talented designer for years before this, so his ability to reinterpret codes of the house was already a known talent of his, that was prized in designers at thw time, so his abolity to do it for several added to his reputation, not took away from it as it may do now with CDs that are supposed to bring their own image to a brand (which is more the trend now)

[@pobstrel]

Karl also designed for Jean Patou and Chloe.

[@akapo9999]

just wanna say how much i love and appreciate this channel it's become one of my favourite parts of learning more about fashion and i love the way u present the information thanks fr 🤍

[@understitchYT]

Thank you so much, that means the world to me 😇

[@Yungstars_Channel]

Fendi shades 2xl 2 pair medically prescribeds. 2xl fendi hoods 3-6 and Fendi Blue jeans like true religions waist 35 Length 30. For 500 a day just for That 😊

[@spbuk2359]

🧊🥄✈️Jumbo jet strategies. ? „“ owing in the mandé?

[@understitchYT]

What are you on about bud?