The Rise, Fall, And Rebirth Of The Ford Bronco - Cheddar Examines

When the Ford Bronco hit the market in the 1960s, it revolutionized the auto market. Over time, the Bronco became a cult classic, a Hollywood icon, and a symbol of Americana. But the Bronco abruptly fell from fame and production was halted. So why is Ford bringing back the Bronco today?
Further reading:
Ford
www.ford.com/s...
Car and Driver
www.caranddriv...
CJ ponyparts
www.cjponypart...
Motor 1
www.motor1.com...
The Mint
themint400.com...
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[@bmay8818]

My dad got many offers on his 1966 Bronco. His was super sweet: he put a Chevy 350 in, A/C, aircraft cabin lights, aircraft air compressor (with front and rear outlets), big tires, all kinds of things. He used it a ton though, lots of offroading. Dunno what he sold it for, but it sat in his driveway for 20 years before he finally took someone up on their offer (he got a couple offers a year).

[@PhatsoJuggalo806]

Should have stuck with the original matching Vin engine. could of got wayyyy more.

[@bmay8818]

@@PhatsoJuggalo806 He sold it 5 DECADES after he bought it. Do you think he was at all concerned with its resale value when he put that engine in in 1970 or whatever?

[@cpufreak101]

@@PhatsoJuggalo806 not always an option either. sometimes engines get swapped when the original units break. anybody can agree not numbers matching is better than just sending it to scrap.

[@theMoporter]

Please buy a mic! You can find one for $25 on Amazon.

[@cpufreak101]

they replied in another comment, it's part of the trouble of working from home, they can only work with the equipment available.

[@toystoryjohn8457]

Justin Noker bro it’s been over a month since this whole thing started, like ngl it sounds like we’re back in 2009 recording with web cam mics

[@RichardHernandez-pz7bt]

@@toystoryjohn8457 😂 bro they really need to mix the sound correctly, like couldn't they have used a cheap amazon mic instead of those cheap air pods lol I 100% bet they used air pods to record this no hate just quality sucks

[@howtobebasic2122]

the Bronco 2 became the ford explorer, the explorer came out in march of 1990, the reason why the Bronco was discontinued was because ford Replaced it with the Expedition in 1997.

[@1999tenorio]

because people wanted 4 doors right?

[@cpufreak101]

if I remember right the Explorer was intended as the Bronco replacement (was possibly why a 2 door version was made for the first couple generations) though the Expedition is likely it's death nail.

[@derekl_]

You need to have a word with your audio engineers. This one sounds hollow like your talking in a cardboard box, its quiet and is dull in tone.

[@BolanleJenny]

I think it was probably recorded at home and that's why it sounds like that

[@cheddar]

We are all working from home using the recording equipment we have access to. We are doing our best.

[@SneedyKetler]

Cheddar good on ya, Cheddar. Keep it up!

[@Mae-vc9jv]

Wondering how far into the video we get before OJ shows up. Edit: just over one minute lol

[@cheddar]

There he is!

[@justinfowler2857]

And then ford completely solved the rollover issue with the ford explorer....oh wait. Nevermind.

[@mikequick5497]

He doesn't know.

[@kalemathews1899]

Just try not to drive your SUV like a sports car, my explorer hasn't killed me in the 20 years I've had it...

[@jeffnghongda]

For those who do not know the context, in the past, the ford explorer used to be sold with firestone tyres which uhhhh lets just so was prone to exploding which even ford knew before the introduction of the next generation Explorer. So uhh yeah and that also destroyed ford and tyrestone's relationship

[@Yoshikarter1]

@@kalemathews1899 I mean, it can only kill you once.

[@kalemathews1899]

@@Yoshikarter1 exactly, and it hasn't come close to doing that yet because I drive it safely. same goes for my two door xj Cherokee, and its stubby and tall af

[@pl5624]

Totally confused the bronco ii with the bronco.the 2nd gen was the 78/79 full sized.

[@ashsi9625]

all i think of when i see a bronco is that guy on reddit who spent his daughter's earmarked education fund on getting his exact previously sold one.

[@2011blueman]

Now you're making try to find that.

[@MichaelWhitman]

Let’s order some pizza and watch the car chase!

[@HawkyStudying]

When Cheedars slowly turns into Donut Media

[@user-vn7ce5ig1z]

Cheddar sure has been doing a lot of car ads recently. 🤔 (I'll just assume it's because the first one lead to a few others.)

[@cpufreak101]

I have noticed Cheddar has been showing up on Gas Station TV a lot (which if you don't know, is a "channel" played on gas pumps at gas stations when filling up your car). wouldn't be surprised if that was part of the story

[@chadwickhjones]

It's because OJ

[@nicolas.predella]

The only real jeep destroyer is the Lada Niva.

[@robertbalazslorincz8218]

Lada Niva: hold my vodka bois!

[@kdrapertrucker]

Funny thing is that the jeep needs expensive modifacation to be an offroad vehicle, whereas the Bronco was offroad ready right off the lot.

[@Stars-Mine]

this audio production tho

[@f93nmx82]

Nice audio. How much did the potato cost?

[@BurtoniMotors]

8:03 - Oh hey, that's me. 👋

[@walkerrobison8948]

I love yalls videos but this slow narration and diction is killing me.

[@SneedyKetler]

Walker Robison there are speed options maybe 1.5x would help?

[@FATMIKED5183]

He sounds like one of those hipster Vice reporters.

[@hannahjames7458]

They is a different between Bronco is f series base and Bronco ll is ranger base. The first generation explorer base of the range too.

[@tadwilson9563]

The ford bronco was the best off road truck ever made

[@AdamSmith-gs2dv]

Best American off roader, we all know the Toyota Land Cruiser is the best off roader followed closely by the baby Land Cruiser (4runner)

[@combinationpizzahutandtaco3782]

Land cruiser? Sure but only up to the non us 70 series. 4 runner? Nahh except the first gen

[@yepme6484]

This always my dream truck since I was a kid, I'm a Sixties baby; with a poor parents. This Vehicle was all around perfect fit for me.

[@agisler87]

I have been waiting so long for Ford to show the new bronco that I am almost over it.

[@JUAN75001]

It's going to debut before Summer of this year

[@cpufreak101]

they leaked out a couple months ago already. both the 2 and 4 door broncos and even the crossover based Bronco Sport have been leaked entirely. so far they're doing well in my opinion, but certain world events threw everything outta whack

[@bigtt4661]

you didnt cover the fullsize bronco!

[@kdrapertrucker]

The 66 was the full size bronco till the late 1970s.

[@cutthroat399]

They have 4X4 not AWD.

[@xdoompenguinx]

Came here to say this

[@cpufreak101]

I know in some countries the term is synonymous, but I doubt these guys are from outside the states

[@noname6562]

Can you use the metic system? Like the rest of humanity...

[@canadalavearn]

While I agree metric is better, I think it's because it's an american car

[@nunya___]

Ever wonder why no one switched to metric time? 🤔 Or metric geometry? Like 100 degrees in a circle?

[@cpufreak101]

@@nunya___ France did actually try metric time for a while. it's just due to how confusing time gets when you start to *really* look into it, the existing system was already more logical (IE, earth's spin is 15 degrees per hour, a figure somewhat essential to timezones). the argument doesn't hold up for arbitrarily selected units of length versus a length unit derived from the Earth itself (IE, the original 1793 meter was derived from the calculation that the earth was 40000 km in circumference. definition has since changed to be based off the amount of distance light travels in a vacuum)

[@hakimbrahimi1015]

so basically this man here is the father of all SUVs

[@adithyaramachandran7427]

According to recent information, the new Bronco might not have a V8. It will get the 2.3 & 2.7 Ecoboost. If you plan on taking it off road, get the V6 because it makes more output torque torque at lower RPM's and feels nicer. I'm guessing Toyota has planned changes for the 4Runner. It's about time that vehicle needs a bump in EPA MPG or it might fail emissions in CARB states.

[@cpufreak101]

I do know thanks to an accidental listing by a tire store chain, it's already confirmed that the Bronco will get the same 2.3L ecoboost as the Ranger. in theory though any engine the Ranger already gets should also work for the Bronco (which if you look overseas, includes stuff like the 2.7L and 3.5L ecoboosts, a 3.2L diesel, and potentially a 5.0 V8 for Australia only)

[@asavyshepherd98]

A 1976 Bronco is my dream car!

[@alexandershu840]

yo cheddar pls buy some mics so your narrators don't have to keep using the voice memos on their phones

[@cpufreak101]

they commented about this, they're stuck with stay at home orders having to work with the limited equipment they have access to. they're aware mic quality isn't the best right now.

[@ronzy566]

Live tv White bronco chasing a dream Money & awe A Beauty and a Beast

[@bactanite]

Let the new Bronco roll.

[@SneedyKetler]

bactanite oi vey!

[@LegendStormcrow]

The Bronco 2 was surprisingly reliable if you had the skill to drive it.

[@kdrapertrucker]

Loved my '86 Bronco II. Great truck, you just had to remember 8t could get squirrelly on ice and snow and drive accordingly.

[@1987Confused]

I loved my Bronco II until I flipped it

[@aredman22]

Obviously the automotive experts at Cheddar don't know the difference between 4WD and AWD, nor the fact that the Bronco II wasn't actually the 2nd iteration of the Bronco line.

[@wildhorses4x4]

Jim Creel spotted at 8:20! haha great video, man! I'm definitely going to mention it in the May Edition of the Bronco Breakdown!

[@AnonymousFreakYT]

4:15 - It had a wench attachment? (I think you meant "winch" with an "ih" sound, not an "eh" sound.)

[@thirdtrysacharm6177]

The two are increasingly merged in American English. en.wikipedia.org/wiki/Phonological_history_of_English_close_front_vowels#Pin%E2%80%93pen_merger

[@mirzaahmed6589]

You could attach a young woman to it.

[@scottcampbell2836]

I guess they never heard of Bantam or Jeep.

[@michaelhirsh1277]

Seen the so-called photos of the new one. Looks nothing like the old one. Sad.

[@seth6658]

You can see they drew a lot of influence from the first generation bronco. Hopefully they have a two door option though.

[@jaimegomez1431]

Seth They are making a two door. There are some leaked photos.

[@mgweible8162]

As a bronco owner and lover I cant wait for the new model to come out!

[@CrossTrekking]

I dont normally post negative reviews, but the editing if this video is terrible! It seems the editors didn't do their research, because the visuals often don't match what is being discussed.

[@cpufreak101]

it's a Cheddar video what do you expect.

[@FinancialShinanigan]

Ah yes, back when sports car didn't have doors to save weight.

[@e_lumumba]

Every time I hear "Ford Bronco" first thing that comes to mind is OJ Simpson...and I burst out laughing at 1:04 when I saw the chase

[@DrOldsmobile91]

Uh you guys forgot the Expedition Killed the Bronco not the Explorer. Everybody wants a 4-door SUV not a 2 door that's what killed it

[@ShawnLH88]

Did your narrator record this in his bathroom???

[@matthew9677]

Like the sunglasses on n ur profile pic. What kind are they?

[@Jack-yx1fw]

The international harvester scout was the first all terrain vehicle

[@FATMIKED5183]

That is an absurd statement.

[@Jack-yx1fw]

Fat Mike international scout released in 1961, ford Bronco 1966

[@FATMIKED5183]

@@Jack-yx1fw And the Jeep was introduced in the 1940s.

[@Jack-yx1fw]

Fat Mike sorry meant MPv

[@johnthompson7420]

the 1990s era OJ bronco was just a F150 4x4 with the cab chopped up. The 1960s Bronco was a unique CJ-type vehicle.

[@Boomer8404]

Y’all got a lot of stuff wrong and left a lot of stuff out in this video.

[@motorcityimprov]

Some misleading facts going on in this video, such as 2nd Generation Bronco 1983. 2nd Generation Bronco was 1978. Bronco II released 1983 which would be 1st Generation of Bronco II.

[@cpufreak101]

it's how you can tell these people aren't car people. I see people call the Bronco II the Bronco 2nd gen all the time, it's just... not

[@415s30]

Don't let OJ near one!

[@robertbalazslorincz8218]

Lada Niva still in production: hold my vodka folks

[@HATECELL]

I wonder how the new Bronco will be. My guess is a small FWD crossover with a tiny 3 banger, basically a lifted Fiesta

[@tonymeehan7859]

yea, the Explorer didn't kill the Bronco, OJ killed that too!

[@avibarr2751]

The new Bronco doesn’t look enough like the old one

[@iranalot6526]

Bronchitis

[@ModernRedneck13]

4:14 It came with a wench? That's awfully medieval of them

[@kdrapertrucker]

Yes, and she served you mead.

[@rickydlp]

My uncle almost died when he turned in a bronco

[@jjc5475]

would love a video on US cars sold in the EU and vice versa!

[@bsearer1434]

I’ve been driving my 66 for 21 years. Woods , beaches and desert🏁😁

[@Ben-outdoors]

If you're more of a car guy go check out Donut Media. They have some great videos not only on the Ford Bronco, but a bunch of other vehicles as well. Better video production quality than here

[@dr.quackenbacker5247]

A local in my town has a white bronco with "FITAQIT" as the license plate

[@godofthisshit]

I'm gonna get one in OJ white.

[@cpufreak101]

talks about Bronco II, but still shows the original as if they had any correlation with each other aside from name...

[@tanitank]

Oh hey I have a Bronco II, I bet I’m gunna love this video!

[@tanitank]

Oh no

[@TheMDJ2000]

Really interesting video - thanks:-)

[@c4onmylip]

"First consumer, multipurpose vehicle in history" lmao, the bronco was created as a direct competitor to the Jeep CJ, which was far and beyond more of a multipurpose consumer vehicle in every sense of the phrase than the Bronco. I like the Bronco alot but it just doesn't stack up to the utilitarianism of the old CJ models. Jeeps had power take off shafts directly mounted to the engine so you could buy accessory parts like water pumps for fire fighting services (civilian mind you, so you could fight fires on your own property if you lived in a rural area, you didn't have to wait for the fire department to show up) crane and cherry picker attachments, tractor attachments, dumptruck bed, backhoe shovel, etc.

[@c4onmylip]

Another thing to point out was that they didn't use the body of Ford's design in WWII MBs. They did use Ford vehicles during the war effort but the DOD specifically gave Ford the design specs that they had to follow. You can tell the Fords apart from the Willy's because they had 9 slot and later laterally slotted grilles, while the Willy's had the 7 slot that was trademarked and the modern jeep still uses until this day. The government gave these specs to several other companys to use fir war time production like Toyota, Mahindra and Nissan later on. You guys didn't do your research on this one.

[@emborg3145]

My dad rolled his blue Bronco sometime in the early 2000's

[@LucasFernandez-fk8se]

They really shouldn’t bring it back. Their plans to bring it back are ugly but it’s also an impractical SUV. Karen can’t put the kids in a 2 door SUV

[@1987Confused]

The point is to not be a practical family car and be fun.

[@Rshen11]

There is a four-door bronco.. just don't know how big the backseat is

[@austindavid1862]

Karen will get the bronco sport. Chad will get the full size 2 door.

[@cpufreak101]

the design's already leaked, it's quite clearly inspired by the Gen 1 bronco and there will be a 2 and 4 door option.

[@xboxcontroller4811]

Mic quality is bad

[@cheddar]

Unfortunately, we are all working from home and using only the equipment we have available to us. It's the best we can do during this time.

[@xboxcontroller4811]

@@cheddar ok...

[@cheddar]

@@xboxcontroller4811 ...

[@xboxcontroller4811]

@@cheddar do u use laptop mic

[@nunya___]

@@cheddar There is a free app called Audacity that can fix almost any audio issues. www.audacityteam.org/

[@asdsdjfasdjxajiosdqw8791]

Boomers when they were young: Oh my, the whole world is building everything we want. Everything is catered to our needs and we own so much money that we can live a life of luxury on even minimal wage. Boomers towards young people now: Yeah, you might not own a car, a house, or anything really, but don't be such a needy person! Eat less avocados!

[@cpufreak101]

it reminds me of videos I saw of "rebels" from those days. tough looking guys that just... sat in a circle passing a joint reciting poetry.

[@MC_aigorithm]

Have you guys done a video on the history of the Hummer and its similarly military-related history?

[@sandyworkman3025]

My daughter just bought the new red- hot blazer, maybe that's why the Bronco is back.

[@urmomfarturdaddied]

The Blazer is just a car-based crossover, the new Bronco will be a body-on-frame truck.

[@cpufreak101]

the new Blazer is a completely different segment now.

[@DarDarBinks1986]

Duke Nukem 3D had a reference to the O.J. chase.

[@Jeremy_Hill_2020]

8:55 Ford Bronco II :0 (that obviously looks like the Ranger)

[@anhondacivic6541]

6:03 you mean a short track width

[@congaminginerprisisholding9001]

They forgot about the chevrolet suburban.

[@alexutzu24ianuarie]

The car that will forever live in infamy as the car OJ rode in on the highway

[@MrStringybark]

At 4:57 that looks like a LandCruiser to me. Even the word across the radiator grill looks like the word "LandCruiser". I had a light blue removable top LandCruiser in 1978 that lo0oked just like this vehicle. Or maybe Toyota copied it almost completely to look the same. Except that the spare wheel on the LandCruiser was on the tailgate.

[@generybarczyk6993]

I looked for the A D V E R T I S E M E N T notice, but Cheddar seems to have forgotten it.

[@cpufreak101]

since when was the lack of actual entertaining and correct content not notice enough lmao

[@Luke..luke..luke..]

What's up with the audio on this video? Sounds like your talking into a bucket

[@alo784]

Why the bronco died: - Less interesst over time and the Chevy Blazer which was based on the C/K Truck plattform autsold it. In 1972 the Blazer got sold more than double as much as the bronco. Soon after Ford based there Bronco on there own F-Series Pick Up. (Trucks weren´t affected by the law changes in response to the oil crisis as much als other vehicles) -The demand in 4-door SUVs got bigger and while the Blazer got 4-door options as it becaim more a SUV than an offroader, Ford desided to replace the bronco with the Explorer. -The OJ Simpson chase was sth. good for Bronco sails. It didn´t get bad reputation Ford has released a Podcast over the bronco if s.b has more interest: Bring Back Bronco Podcast: Episode 1 - The American Dream - 1963 to 1969 | Ford - KZbin

[@ari-oi5wy]

Bronco is synonymous with OJ 😝

[@pyforce2138]

Narrator's voice not clear

[@rl8750]

I got the best of both worlds.Jeep and Bronco

[@XOPOIIIO]

What it have to do with coronavirus?

[@sandyworkman3025]

🤣🤣🤣

[@nonyobizness7307]

It came with a prostitute attachment? Cool! Source: “wench” at 4:15.

[@ababakdkdkd7636]

Cool

[@WeaselLikeMan]

ababa kdkdkd you are first congrats

[@unassumingaccount395]

I hope boomers in the comments stop telling us they had it harder while bragging about having a bronco, if not having a car lol

[@ickydog7132]

You mean rise fall and rise again

[@KinyanjuiKamaukkjay]

Ford is bringing back the Bronco today because a new set of buyers exist in the market that do not know about the Simpson affair.

[@boredoutofmymind3929]

Damn, sry adds back then we’re crazy man

[@delphinidin]

WINCH. You could add a WINCH to the car. Not a WENCH. Yikes. lol

[@Customerbuilder]

I like Cheddar's content, but all of their editors make commas sound like question marks.

[@matthewboyd8689]

They should have only brought it back an an electric truck like what GM is doing with the Hummer. An electric vehicle that is desirable.

[@cpufreak101]

I do wonder if it's planned for an upcoming generation as the platform it's on may not work well with electrification (it's based off the Current ranger, which is a 7 year old platform at this point). I recall hearing rumors about a hybrid in the works though.

[@halokeeper]

What is up with the voice-over audio? Sounds like you are talking though a tin can. If this is a creative decision, stop it, Sounds like crap.

[@cutelycute493]

Hey cheddar do you think you could start posting a new video everyday!?

[@cheddar]

We wish! Each one takes a few weeks to produce so we'd need a lot more producers. But... the bigger this channel gets, the more people we can hire, and the more videos we can make :)

[@cutelycute493]

@@cheddar okay

[@AshleyBlackwater]

Audio balancing is kinda fucked on this one

[@Puce.C]

So ford copied international harvester?

[@erikjaeger4122]

The new bronco is half of a truck saw one today at the dealership wouldn't buy one two big guys can't fit in the front seat

[@danielferstendig]

I hope this becones a police car.

[@drohaable]

Did he say the bronco came with a wench?

[@jokerofbrokenhearts2093]

Do you have a plastic bucket over your head or are you talking into a Tupperware container?

[@cpufreak101]

they mentioned the audio quality, they're stuck with stay at home orders limiting equipment they have access to.

[@hfhehdhwhhahshhauwunsnammw6790]

Bronco is best