The Solution To Sales Commission!

[@scottmarker-treasurevalley7244]

Dustin Tysick, thank you for having me as a guest on the B2B Revenue Leaders Podcast! I am passionate about changing the way companies treat their sales professionals and their loved ones with little to no job security, as laid out in my latest book, "BROKEN - How To Fix B2B Sales, Drive Profitable Growth & Win." The majority of buyers don't want to talk to salespeople because they're often newbies and don't have the buyers' best interests in mind. Their KPIs, compensation, and goals are the polar opposites of what's best for the customer. And buyers know this! It's not rocket science, folks! 🚀 As I outline in my book and this podcast episode, a customer-centric focus will help your buyers want to talk to your consultants, who are industry experts in their fields, not just salespeople. PS Something I have recommended since my first book on sales, published in 2009, is the power of leveraging testimonials for prospecting. Well, Dustin Tysick's company, Testimonial Hero, takes what I've recommended to a whole new level with fantastic video testimonials from your customers”!

[@testimonialhero]

It was a pleasure to have you on the show, Scott! Thanks for all the valuable insights.